Marketing tech
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6 days agoThe 'C' In CTV Is For Cart; Held To Account | AdExchanger
Amazon's interactive video ad tech will enhance Samsung TV Plus with engaging shopping features for viewers and measurable results for advertisers.
For marketers, this is a window of opportunity. Even a creator with 20 million followers depends on algorithms to surface content. In CTV, the top creators appear in channels, a curated environment that looks and feels like television. That makes it easier for audiences to find them and brands to buy in. Creator shows are beginning to scale like TV programming with sponsorships, integrations, and media packages available, but now with loyal, intentional audiences built in.