"The step-up was announced Tuesday at unBoxed, the annual Amazon Ads event, being held this year in Nashville, TN. The 315 million figure represents an unduplicated average monthly active ad-supported audience across original and licensed series and films, live sports and events, and free, ad-supported live channels on Prime Video. The reach estimate is based on Amazon internal data from September 2024 to August 2025, "with some locale-specific time-frame variations based on launch dates," the company explained."
"Jeremy Helfand, VP of Prime Video Advertising, called the 315 million figure "a transformative milestone" for the company. "This expanded audience across 16 countries demonstrates our customer-obsessed approach to enhancing the viewing experience while delivering powerful opportunities for brands," he added. "We're just beginning to unlock what's possible when premium entertainment, engaged viewers, and innovative ad-tech converge with relevant and performant advertising at this unprecedented scale.""
"Prime Video debuted ads on all programming, including originals, in 2024. It offered subscribers the chance to skip ads by opting into a premium tier. The company has been on the march with its video ad effort, ramping up a major upfront event in New York each May and announcing a string of deals for its demand-side platform. Live sports has been a key draw, with the NBA joining the NFL in the streaming giant's lineup."
Prime Video's unduplicated average monthly ad-supported audience reached 315 million, up from 200 million in April 2024. The audience estimate covers original and licensed series and films, live sports and events, and free, ad-supported live channels, based on Amazon internal data from September 2024 to August 2025 with some locale-specific timing variations. Prime Video introduced ads on all programming in 2024 while offering a premium ad-free tier. The platform has expanded advertising operations globally to 16 countries, emphasized live sports content including NBA and NFL, and contributed to Amazon's broader ad revenue growth.
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