Amazon courts media buyers with loss-leader tactics to compete with other major DSPsAmazon Ads aims to become the top choice for media buyers by enhancing its DSP features and offering financial incentives.
As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond socialInfluencers are expanding their reach beyond traditional social media to programmatic advertising, offering new marketing opportunities for brands.
TripleLift is a Global Beta Participant for Amazon Ads' Dynamic Traffic Engine (Beta) - ExchangeWire.comTripleLift is participating in Amazon Ads' beta of Dynamic Traffic Engine, enhancing traffic optimization for programmatic advertising.
Amazon courts media buyers with loss-leader tactics to compete with other major DSPsAmazon Ads aims to become the top choice for media buyers by enhancing its DSP features and offering financial incentives.
As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond socialInfluencers are expanding their reach beyond traditional social media to programmatic advertising, offering new marketing opportunities for brands.
TripleLift is a Global Beta Participant for Amazon Ads' Dynamic Traffic Engine (Beta) - ExchangeWire.comTripleLift is participating in Amazon Ads' beta of Dynamic Traffic Engine, enhancing traffic optimization for programmatic advertising.
Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-TierAmazon Ads is enhancing transparency tools amid scrutiny.YouTube is introducing a lower-cost subscription tier.OpenAI's user base has surged past 400 million weekly active users.
Why Amazon Ads stoked envy among media buyersThe Media Envy campaign successfully shifted perceptions of Amazon Ads from lower-funnel to full-funnel advertising through the power of envy in marketing.
Amazon Ads Launches Brand+, A Way For Marketers To Leverage Shopping, Browsing And Streaming Data From Amazon's Total FootprintAmazon Ads introduces Brand+, a new offering that utilizes consumer data to target potential buyers effectively across various platforms.
Amazon Lays Out Its Next $50 Billion Opportunity In Advertising | AdExchangerAmazon Ads is redefining the landscape of media and advertising, leveraging its strengths in content, cloud services, and AI.
Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-TierAmazon Ads is enhancing transparency tools amid scrutiny.YouTube is introducing a lower-cost subscription tier.OpenAI's user base has surged past 400 million weekly active users.
Why Amazon Ads stoked envy among media buyersThe Media Envy campaign successfully shifted perceptions of Amazon Ads from lower-funnel to full-funnel advertising through the power of envy in marketing.
Amazon Ads Launches Brand+, A Way For Marketers To Leverage Shopping, Browsing And Streaming Data From Amazon's Total FootprintAmazon Ads introduces Brand+, a new offering that utilizes consumer data to target potential buyers effectively across various platforms.
Amazon Lays Out Its Next $50 Billion Opportunity In Advertising | AdExchangerAmazon Ads is redefining the landscape of media and advertising, leveraging its strengths in content, cloud services, and AI.
Unboxing Amazon Ads' Ad Tech | AdExchangerAmazon Ads is emerging as a leading ad platform with advanced optimization tools.News publishers are advocating for customized brand safety measures to better suit their inventory.
Amazon unboxes advertiser capabilities spanning AI, DSP and insightsAmazon Ads introduced several new features to improve advertising efficiency, including a generative AI creative studio and enhanced campaign management tools.
Amazon unboxes advertiser capabilities spanning AI, DSP and insightsAmazon Ads launched innovative advertising tools at UnBoxed to enhance advertiser efficiency and scalability amid slowing ad service revenue growth.
Amazon's advertising acceleration drive includes a partnership program to reduce operational costsAmazon is enhancing its advertising services by introducing a beta program with a Dynamic Traffic Engine to optimize ad inventory management.
Unboxing Amazon Ads' Ad Tech | AdExchangerAmazon Ads is emerging as a leading ad platform with advanced optimization tools.News publishers are advocating for customized brand safety measures to better suit their inventory.
Amazon unboxes advertiser capabilities spanning AI, DSP and insightsAmazon Ads introduced several new features to improve advertising efficiency, including a generative AI creative studio and enhanced campaign management tools.
Amazon unboxes advertiser capabilities spanning AI, DSP and insightsAmazon Ads launched innovative advertising tools at UnBoxed to enhance advertiser efficiency and scalability amid slowing ad service revenue growth.
Amazon's advertising acceleration drive includes a partnership program to reduce operational costsAmazon is enhancing its advertising services by introducing a beta program with a Dynamic Traffic Engine to optimize ad inventory management.
At CES, Omnicom Media Group strikes extended search data partnership with Amazon via FlywheelOmnicom partners with Amazon Ads to leverage five years of search data for enhanced consumer insights and brand strategy.
Omnicom and Amazon Ads partner to connect audience data to browsing and shopping insightsStrategic partnership between Omnicom and Amazon Ads enhances investment decisions by connecting viewership data to sales data through shopper insights.
At CES, Omnicom Media Group strikes extended search data partnership with Amazon via FlywheelOmnicom partners with Amazon Ads to leverage five years of search data for enhanced consumer insights and brand strategy.
Omnicom and Amazon Ads partner to connect audience data to browsing and shopping insightsStrategic partnership between Omnicom and Amazon Ads enhances investment decisions by connecting viewership data to sales data through shopper insights.
Learn how Amazon Ads created a generative AI-powered image generation capability using Amazon SageMaker | Amazon Web ServicesAmazon Ads focuses on delivering relevant ads through AI and image generation to help advertisers achieve desired outcomes.
Amazon Debuts New Streaming Video Ad Formats Ahead Of Upfront EventAmazon Ads introduces three new interactive video ad formats before upfront presentation.
Prime Video Gets New Interactive and Shoppable Ad Formats Ahead of UpfrontAmazon Ads introduces new interactive, shoppable ad formats for Prime Video with remote-enabled capabilities.
Amazon Debuts New Streaming Video Ad Formats Ahead Of Upfront EventAmazon Ads introduces three new interactive video ad formats before upfront presentation.
Prime Video Gets New Interactive and Shoppable Ad Formats Ahead of UpfrontAmazon Ads introduces new interactive, shoppable ad formats for Prime Video with remote-enabled capabilities.
UK Streaming Service Freely Launches; Amazon Ads Sees 24% Growth; Google Strengthens Ad Partnerships with Disney & ParamountUK public-service broadcasters collaborate on Freely streaming service.
How Amazon's 'Ads That Work As Hard As You Do' won over SMEsAmazon Ads won B2B Gold in The Drum Awards for Marketing Americas
Amazon unveils Ads Relevance, claiming it is no longer reliant on single IDsAmazon's Ad Relevance leverages AI and machine learning to enhance ad targeting without relying on third-party cookies or traditional identifiers.
Research Briefing: Amazon is having a busy week at CannesAmazon's AI capabilities in advertising are enhancing targeting without third-party cookies, with a significant focus on sales measurement for success.
Amazon unveils Ads Relevance, claiming it is no longer reliant on single IDsAmazon's Ad Relevance leverages AI and machine learning to enhance ad targeting without relying on third-party cookies or traditional identifiers.
Research Briefing: Amazon is having a busy week at CannesAmazon's AI capabilities in advertising are enhancing targeting without third-party cookies, with a significant focus on sales measurement for success.
Ad Net Zero Publishes Global Media Sustainability Framework; UK Ad Spend Grows 12%; Amazon Ads Launches Ad Relevance for Post-CookieAd Net Zero publishes Global Media Sustainability Framework to measure and improve carbon emissions in media industry.