#amazon-ads

[ follow ]
fromMarTech
3 weeks ago

5 Amazon Ads features you're not using - but should be | MarTech

Non-endemic advertising allows brands that don't sell products on a retail site to advertise there, tapping into the platform's existing audience and data.
E-Commerce
#programmatic-advertising
fromDigiday
3 months ago
Marketing tech

Amazon courts media buyers with loss-leader tactics to compete with other major DSPs

fromDigiday
7 months ago
Marketing

As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social

fromDigiday
1 month ago
Marketing tech

Ad Tech Briefing: Cannes Lions' biggest ad tech announcements show how TV is now programmatic

fromDigiday
3 months ago
Marketing tech

Amazon courts media buyers with loss-leader tactics to compete with other major DSPs

fromDigiday
7 months ago
Marketing

As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social

fromDigiday
1 month ago
Marketing tech

Ad Tech Briefing: Cannes Lions' biggest ad tech announcements show how TV is now programmatic

more#programmatic-advertising
fromDigiday
1 month ago

Amazon and Roku kick of Cannes Lions with DSP tie-up

The integration lets advertisers access an estimated 80 million authenticated U.S. CTV households via a unified shared identifier across Roku and Fire TV platforms.
Marketing tech
Artificial intelligence
fromZDNET
1 month ago

You can produce video ads in seconds with Amazon's new AI tool - here's how

Amazon Ads has launched a new Video Generation platform that utilizes generative AI to create advertisements more quickly and affordably.
Marketing tech
fromAdweek
2 months ago

Amazon Drops New Interactive and Contextual CTV Ad Formats

Amazon Ads has introduced three new connected TV ad formats designed to enhance viewer engagement and drive sales.
New formats include contextually relevant pause ads and shoppable ads, aiming to improve user experience and ad effectiveness.
Marketing tech
fromExchangewire
5 months ago

Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-Tier

Amazon Ads is enhancing transparency tools amid scrutiny.
YouTube is introducing a lower-cost subscription tier.
OpenAI's user base has surged past 400 million weekly active users.
[ Load more ]