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fromDeadline
1 week ago

Amazon Closes Upfront Sales Talks, Topping Internal Forecasts And Posting NBA-Led Sports Growth

Prime Video has been running ads since the start of 2024, signaling the tech giant's push into the video ad space. Amazon now delivers an upfront presentation to ad buyers alongside those of traditional media companies and tech rivals Netflix and YouTube during a single mid-May spree in New York. While Prime Video is the centerpiece, the company also has emphasized its other venues for brand messages, including podcasts.
Marketing
E-Commerce
fromMarTech
2 months ago

5 Amazon Ads features you're not using - but should be | MarTech

Non-endemic advertising on Amazon enables brands to target audiences using first-party data from retail media networks.
Marketing tech
fromDigiday
2 months ago

Ad Tech Briefing: Cannes Lions' biggest ad tech announcements show how TV is now programmatic

TV ad buying is increasingly influenced by technology, with programmatic advertising becoming central to strategies.
fromDigiday
2 months ago

Amazon and Roku kick of Cannes Lions with DSP tie-up

The integration lets advertisers access an estimated 80 million authenticated U.S. CTV households via a unified shared identifier across Roku and Fire TV platforms.
Marketing tech
Artificial intelligence
fromZDNET
2 months ago

You can produce video ads in seconds with Amazon's new AI tool - here's how

Amazon Ads has launched a new Video Generation platform that utilizes generative AI to create advertisements more quickly and affordably.
Marketing tech
fromAdweek
3 months ago

Amazon Drops New Interactive and Contextual CTV Ad Formats

Amazon Ads has introduced three new connected TV ad formats designed to enhance viewer engagement and drive sales.
New formats include contextually relevant pause ads and shoppable ads, aiming to improve user experience and ad effectiveness.
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