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fromThe Motley Fool
1 week agoMarketing tech
Amazon Just Partnered With Netflix -- Here's What It Means for The Trade Desk Stock | The Motley Fool
Amazon's DSP will programmatically sell Netflix's CTV ad inventory across major markets, intensifying competition with independent DSPs like The Trade Desk.
fromAdweek
4 months agoMarketing tech
Amazon Drops New Interactive and Contextual CTV Ad Formats
Amazon Ads has introduced three new connected TV ad formats designed to enhance viewer engagement and drive sales.
New formats include contextually relevant pause ads and shoppable ads, aiming to improve user experience and ad effectiveness.
Marketing tech
fromAdweek
4 months agoAmazon Drops New Interactive and Contextual CTV Ad Formats
Amazon Ads has introduced three new connected TV ad formats designed to enhance viewer engagement and drive sales.
New formats include contextually relevant pause ads and shoppable ads, aiming to improve user experience and ad effectiveness.
fromThe Drum
1 week agoHow Amazon's 'Ads That Work As Hard As You Do' won over SMBs
Over the last three years, Amazon Ads has mapped an incredible trajectory - robust year-over-year growth, elevation to the brand's 2nd-most profitable vertical outside e-commerce, and the newfound strength to take on the long-established competitors in the category. But the biggest challenge still lay ahead, in the form of an audience our brand has never courted before: small business owners.
Marketing
Marketing tech
fromThe Drum
1 week agoClaritas wins Amazon certification - and potential blueprint for simplifying commerce media
Claritas's Clair AI, certified to run across Amazon Ads inventory, enables real-time optimization, sharper personalization, and simplified measurement across commerce media channels.
fromZDNET
1 week agoAmazon's new AI agent can make an ad from start to finish - how to try it
"The new agentic AI tool is powered by Amazon's extensive retail insights which enable an in-depth understanding of the advertiser's brand and products, including what features make a product stand out," the company wrote in its press release. Amazon said the tool uses "customer shopper signals" to triangulate information from an advertiser's pages and website to come up with ad creative.
Marketing tech
Marketing tech
fromModern Retail
2 weeks agoMarketplace Briefing: Amazon Ads' ex-principal evangelist on the company's retail media rise and customer-led approach
Amazon Ads expanded beyond search into programmatic DSP, Prime Video, and analytics while ad revenue surged to over $60 billion, guided by partner-focused leadership.
fromDeadline
1 month agoAmazon Closes Upfront Sales Talks, Topping Internal Forecasts And Posting NBA-Led Sports Growth
Prime Video has been running ads since the start of 2024, signaling the tech giant's push into the video ad space. Amazon now delivers an upfront presentation to ad buyers alongside those of traditional media companies and tech rivals Netflix and YouTube during a single mid-May spree in New York. While Prime Video is the centerpiece, the company also has emphasized its other venues for brand messages, including podcasts.
Marketing
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