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Marketing tech
fromAdweek
1 week ago

Amazon Drops New Interactive and Contextual CTV Ad Formats

Amazon Ads has introduced three new connected TV ad formats designed to enhance viewer engagement and drive sales.
New formats include contextually relevant pause ads and shoppable ads, aiming to improve user experience and ad effectiveness.
fromDigiday
1 month ago
Marketing tech

Amazon courts media buyers with loss-leader tactics to compete with other major DSPs

fromDigiday
5 months ago
Marketing

As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social

Marketing tech
fromAdweek
1 week ago

Amazon Drops New Interactive and Contextual CTV Ad Formats

Amazon Ads has introduced three new connected TV ad formats designed to enhance viewer engagement and drive sales.
New formats include contextually relevant pause ads and shoppable ads, aiming to improve user experience and ad effectiveness.
fromDigiday
1 month ago
Marketing tech

Amazon courts media buyers with loss-leader tactics to compete with other major DSPs

fromDigiday
5 months ago
Marketing

As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social

more#digital-advertising
Marketing tech
fromExchangewire
2 months ago

Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-Tier

Amazon Ads is enhancing transparency tools amid scrutiny.
YouTube is introducing a lower-cost subscription tier.
OpenAI's user base has surged past 400 million weekly active users.
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