5 Amazon Ads features you're not using - but should be | MarTech
Non-endemic advertising allows brands that don't sell products on a retail site to advertise there, tapping into the platform's existing audience and data.
Amazon and Roku kick of Cannes Lions with DSP tie-up
The integration lets advertisers access an estimated 80 million authenticated U.S. CTV households via a unified shared identifier across Roku and Fire TV platforms.