Amazon Ads and Roku have partnered to provide exclusive access to Roku's CTV advertising inventory via Amazon's demand-side platform. This collaboration allows advertisers to reach approximately 80 million authenticated U.S. CTV households using a shared identifier. The technology enhances campaign management, helping marketers control frequency capping and attribute advertising exposure to consumer purchases. Testing indicates that advertisers using the integration have reached significantly more viewers. The solution is expected to be fully available to U.S.-based advertisers by Q4 2025, reinforcing Roku's commitment to performance-driven solutions.
The integration lets advertisers access an estimated 80 million authenticated U.S. CTV households via a unified shared identifier across Roku and Fire TV platforms.
By combining our technologies, advertisers can now drive full-funnel campaign outcomes - from awareness through conversion - while eliminating media waste across Amazon and Roku streaming audiences.
Our partnership with Amazon strengthens this mission, as Amazon DSP exemplifies these principles of delivering performance-driven, open and interoperable solutions.
The integration is currently undergoing testing - claim some participants using this new solution reached 40% more unique viewers with the same budget.
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