Marketing techfromAdweek1 month agoTelly's Shoppable CTV Ads Triple Engagement During NCAA TestTelly's new interactive ad format shows significantly higher engagement rates than traditional ads.
fromForbes5 days agoMarketing techThe Next Big CTV Trends: What Advertisers Need To Know To Stay Ahead Of The Curve
Marketing techfromAdweek1 month agoTelly's Shoppable CTV Ads Triple Engagement During NCAA TestTelly's new interactive ad format shows significantly higher engagement rates than traditional ads.
fromForbes5 days agoMarketing techThe Next Big CTV Trends: What Advertisers Need To Know To Stay Ahead Of The Curve
fromDigiday4 weeks agoFuture of TV Briefing: CTV advertisers fail to reach 80% of householdsIn 2024, the average CTV ad campaign running through Innovid's ad tech platform only reached 19.6% of households, failing to reach four-fifths of the total addressable audience.Media industry
Marketing techfromAdweek2 months agoMNTN Is Selling Ryan Reynolds' Agency Maximum Effort, SEC Filing ShowsMNTN is divesting Maximum Effort but intends to continue a creative partnership, while preparing for an IPO.
