#ctv-advertising

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#audience-targeting

"The only way to reach CTV's potential is through programmatic": Zuzanna Gierlinska, MiQ - ExchangeWire.com

Marketers can unlock the potential of CTV advertising through programmatic strategies for enhanced targeting, reach, frequency, and measurement.

Debunking The Four Biggest Myths About CTV Content-Level Signals | AdExchanger

Transparency and control in CTV advertising are crucial for maximizing audience engagement and driving revenue for publishers.

Target audiences precisely to maximize reach and reduce spend | MarTech

Connected TV (CTV) advertising offers precise audience targeting for effective marketing messages.

"The only way to reach CTV's potential is through programmatic": Zuzanna Gierlinska, MiQ - ExchangeWire.com

Marketers can unlock the potential of CTV advertising through programmatic strategies for enhanced targeting, reach, frequency, and measurement.

Debunking The Four Biggest Myths About CTV Content-Level Signals | AdExchanger

Transparency and control in CTV advertising are crucial for maximizing audience engagement and driving revenue for publishers.

Target audiences precisely to maximize reach and reduce spend | MarTech

Connected TV (CTV) advertising offers precise audience targeting for effective marketing messages.
moreaudience-targeting
#revenue-growth

The Trade Desk Maintains Its High Growth Rate And Touts New Channels | AdExchanger

The Trade Desk's revenue grew 27% year-on-year, driven largely by CTV, which is now their largest media channel.

Magnite Continues Steady Growth Powered By Programmatic CTV | AdExchanger

Magnite's exclusive partnership with Netflix has significantly boosted their CTV business, with a focus on programmatic advertising.

Magnite's CTV And Curation Businesses Are Both Growing Rapidly | AdExchanger

Magnite's CTV advertising revenue surged by 23% YoY, driven by increased programmatic adoption among major players.

The Trade Desk Maintains Its High Growth Rate And Touts New Channels | AdExchanger

The Trade Desk's revenue grew 27% year-on-year, driven largely by CTV, which is now their largest media channel.

Magnite Continues Steady Growth Powered By Programmatic CTV | AdExchanger

Magnite's exclusive partnership with Netflix has significantly boosted their CTV business, with a focus on programmatic advertising.

Magnite's CTV And Curation Businesses Are Both Growing Rapidly | AdExchanger

Magnite's CTV advertising revenue surged by 23% YoY, driven by increased programmatic adoption among major players.
morerevenue-growth
#digital-marketing

Dems outspending GOP nearly 2x on presidential race

Democrats prioritize digital ad spend over traditional TV ads, targeting specific populations for fundraising and list-building.

Council Post: Navigating The 2024 Political Ad Blitz: Changes To Prepare For And What They Mean For AdTech

Political campaign advertising in 2024 is projected to reach $12 billion, driven by high-stakes presidential and Senate races.

Roku Positions New Ads Manager as One-Stop Buying Solution

Roku Ads Manager simplifies self-service CTV advertising, allowing marketers to optimize performance and access inventory directly.

Vibe.co Hopes Its AI Tools Will Help Bring Back The Wacky Local TV Ad | AdExchanger

Vibe.co empowers SMBs to create ads easily using AI, eliminating the need for technical skills or large teams.

Why the creator industry is setting its sights on on the small screen

Creators are moving beyond mobile screens to small screens via influencer companies like LTK.
LTK Connected TV allows brands to use LTK creator content for shoppable streaming ad spots, offering cost efficiency and measurement.

LinkedIn Is All Business With CTV | AdExchanger

LinkedIn expands into CTV advertising for B2B targeting.
LinkedIn users are more receptive to ads due to intentional platform use.

Dems outspending GOP nearly 2x on presidential race

Democrats prioritize digital ad spend over traditional TV ads, targeting specific populations for fundraising and list-building.

Council Post: Navigating The 2024 Political Ad Blitz: Changes To Prepare For And What They Mean For AdTech

Political campaign advertising in 2024 is projected to reach $12 billion, driven by high-stakes presidential and Senate races.

Roku Positions New Ads Manager as One-Stop Buying Solution

Roku Ads Manager simplifies self-service CTV advertising, allowing marketers to optimize performance and access inventory directly.

Vibe.co Hopes Its AI Tools Will Help Bring Back The Wacky Local TV Ad | AdExchanger

Vibe.co empowers SMBs to create ads easily using AI, eliminating the need for technical skills or large teams.

Why the creator industry is setting its sights on on the small screen

Creators are moving beyond mobile screens to small screens via influencer companies like LTK.
LTK Connected TV allows brands to use LTK creator content for shoppable streaming ad spots, offering cost efficiency and measurement.

LinkedIn Is All Business With CTV | AdExchanger

LinkedIn expands into CTV advertising for B2B targeting.
LinkedIn users are more receptive to ads due to intentional platform use.
moredigital-marketing

Pulling A FAST One: 25% Of CTV Ad Inventory Can Only Be Bought Via Linear TV | AdExchanger

Advertisers are shifting focus to streaming TV, but must recognize key distinctions from traditional linear viewing.
from AdExchanger
1 month ago

The Future Of Mobile Performance Is CTV-Driven | AdExchanger

CTV connects TV ads directly to mobile performance, bridging screens for advertisers.
OEMs provide essential first-party data and insights, enhancing cross-channel attribution for mobile actions.
#market-research

Pixalate's Global Connected TV (CTV) Publisher Trust Index

Pixalate's Trust Index evaluates CTV app quality for programmatic advertising using data from billions of ad impressions across multiple platforms.

Major New Study Reveals Key Trends in CTV Ad Engagement in Europe

CTV advertising continues to grow, driven primarily by younger audiences and innovative approaches to viewer engagement.

Pixalate's Global Connected TV (CTV) Publisher Trust Index

Pixalate's Trust Index evaluates CTV app quality for programmatic advertising using data from billions of ad impressions across multiple platforms.

Major New Study Reveals Key Trends in CTV Ad Engagement in Europe

CTV advertising continues to grow, driven primarily by younger audiences and innovative approaches to viewer engagement.
moremarket-research
#roku

Fubo Launches New CTV Ad Format; Roku Enters UK Retail Media Partnership; Meta's Latest EU Compliance Updates - ExchangeWire.com

Fubo introduces The Triple Play, enhancing ad visibility with interactive video options.
Roku partners with Currys for targeted advertising across streaming platforms.
Meta updates WhatsApp and Messenger to improve interoperability and compliance with EU regulations.

How CTV platforms are pushing non-traditional ad formats - but not too far

Home screen takeovers are becoming prominent in the connected TV ad market, offering new ad formats beyond traditional interstitials.

Fubo Launches New CTV Ad Format; Roku Enters UK Retail Media Partnership; Meta's Latest EU Compliance Updates - ExchangeWire.com

Fubo introduces The Triple Play, enhancing ad visibility with interactive video options.
Roku partners with Currys for targeted advertising across streaming platforms.
Meta updates WhatsApp and Messenger to improve interoperability and compliance with EU regulations.

How CTV platforms are pushing non-traditional ad formats - but not too far

Home screen takeovers are becoming prominent in the connected TV ad market, offering new ad formats beyond traditional interstitials.
moreroku
#digital-advertising

Netflix Gets Into Clean Rooms; Can AI Fix CTV's Fill Rate Problem? | AdExchanger

Netflix's integrations with clean room providers signal a focus on better ad attribution.
FAST channel fill rates are alarmingly low, indicating supply-demand challenges in CTV.
Generative AI offers cost-effective solutions for small advertisers looking to produce video ads.
The rise of AI-generated ads could lead to new complaints from consumers about ad quality.

These are the adtech trends set to dominate Cannes Lions 2024

The advertising landscape is shifting towards privacy-compliant data, AI utilization, and a new era of media choice such as CTV.

Unlocking The Potential Of Programmatic CTV For Publishers | AdExchanger

Live sports on CTV are reshaping traditional advertising dynamics, making CTV advertising crucial for brands' strategies.

Investors Love The Trade Desk Stock, But 1 Little-Known Advertising Stock Is a Far Better Bargain to Buy Now | The Motley Fool

Shift from traditional advertising to digital advertising is growing with significant market size projections.
Investing in digital advertising, especially related to CTV, is lucrative based on industry growth trends and success stories like The Trade Desk.

Steering CTV Programmatic Toward Trust And Transparency | AdExchanger

CTV ad spend reached $21 billion in 2023, growing 4x in five years. Validation of impressions crucial to tackle fraud and ensure ad dollars translate into outcomes.

Earnings call: Viant Technology reports robust Q4 growth, eyes AI expansion By Investing.com

Viant reported an 18% increase in revenue and a 400% rise in adjusted EBITDA in Q4 2023.
The company's successful adoption of AI and focus on CTV advertising have positioned it for continued growth in the digital advertising market.

Netflix Gets Into Clean Rooms; Can AI Fix CTV's Fill Rate Problem? | AdExchanger

Netflix's integrations with clean room providers signal a focus on better ad attribution.
FAST channel fill rates are alarmingly low, indicating supply-demand challenges in CTV.
Generative AI offers cost-effective solutions for small advertisers looking to produce video ads.
The rise of AI-generated ads could lead to new complaints from consumers about ad quality.

These are the adtech trends set to dominate Cannes Lions 2024

The advertising landscape is shifting towards privacy-compliant data, AI utilization, and a new era of media choice such as CTV.

Unlocking The Potential Of Programmatic CTV For Publishers | AdExchanger

Live sports on CTV are reshaping traditional advertising dynamics, making CTV advertising crucial for brands' strategies.

Investors Love The Trade Desk Stock, But 1 Little-Known Advertising Stock Is a Far Better Bargain to Buy Now | The Motley Fool

Shift from traditional advertising to digital advertising is growing with significant market size projections.
Investing in digital advertising, especially related to CTV, is lucrative based on industry growth trends and success stories like The Trade Desk.

Steering CTV Programmatic Toward Trust And Transparency | AdExchanger

CTV ad spend reached $21 billion in 2023, growing 4x in five years. Validation of impressions crucial to tackle fraud and ensure ad dollars translate into outcomes.

Earnings call: Viant Technology reports robust Q4 growth, eyes AI expansion By Investing.com

Viant reported an 18% increase in revenue and a 400% rise in adjusted EBITDA in Q4 2023.
The company's successful adoption of AI and focus on CTV advertising have positioned it for continued growth in the digital advertising market.
moredigital-advertising
#political-advertising

How AI and contextual targeting help gain voter attention for the 2024 election

CTV advertising spending to increase 506% in 2024 election cycle. AI and data-driven strategies crucial for targeted messaging.

As political ad spend faucet opens, CTV media stands to be a major winner

Political advertising spend is significantly increasing for the 2024 election, particularly through Connected TV (CTV) methods.

How AI and contextual targeting help gain voter attention for the 2024 election

CTV advertising spending to increase 506% in 2024 election cycle. AI and data-driven strategies crucial for targeted messaging.

As political ad spend faucet opens, CTV media stands to be a major winner

Political advertising spend is significantly increasing for the 2024 election, particularly through Connected TV (CTV) methods.
morepolitical-advertising
#roi

How Carl's Jr. is driving in-store visits with AI-fueled CTV advertising

Successful use of AI-enriched contextual targeting in CTV advertising by Carl's Jr. via private marketplace, resulting in significant lift in visits and sales.

Hawk, an Azerion Company, Selects Veritonic for Audio Attribution

Veritonic's Audio Attribution solution helps Hawk track and measure audio, podcast, and CTV ads' performance, providing insights for optimizing campaigns and maximizing ROI.

How Carl's Jr. is driving in-store visits with AI-fueled CTV advertising

Successful use of AI-enriched contextual targeting in CTV advertising by Carl's Jr. via private marketplace, resulting in significant lift in visits and sales.

Hawk, an Azerion Company, Selects Veritonic for Audio Attribution

Veritonic's Audio Attribution solution helps Hawk track and measure audio, podcast, and CTV ads' performance, providing insights for optimizing campaigns and maximizing ROI.
moreroi

3 Ways CTV Advertising Can Get So Much Better | AdExchanger

Ad frequency challenges in CTV need resolution for better user experience.
#creative-optimization

Clinch Unveils Unique CTV Creative Performance Insights

Advanced creative attribution reporting for CTV campaigns offered by Clinch
Granular insights enable better campaign optimization and planning

"CTV's main challenge is the knowledge gap.": Teads' Dan Black on TV's Place in Omnichannel Advertising - ExchangeWire.com

CTV offers unique advantages for brands to engage with audiences through one-to-many viewing experiences.

Clinch Unveils Unique CTV Creative Performance Insights

Advanced creative attribution reporting for CTV campaigns offered by Clinch
Granular insights enable better campaign optimization and planning

"CTV's main challenge is the knowledge gap.": Teads' Dan Black on TV's Place in Omnichannel Advertising - ExchangeWire.com

CTV offers unique advantages for brands to engage with audiences through one-to-many viewing experiences.
morecreative-optimization

Teads' Research Finds Over One in Five UK Households Have Cancelled Streaming Subscriptions Due to Price Concerns - ExchangeWire.com

UK households are canceling streaming subscriptions due to costs, creating potential for ad-supported CTV apps to rise.

Scott's Miracle-Gro Is Seeing Green With Retail Media | AdExchanger

Retail media networks are crucial for brands to access first-party data and insights from retailers expanding into CTV and streaming.

Brands are rethinking their CTV strategies as the channel matures

CTV is becoming a reliable and lucrative advertising channel for brands and advertisers.
#programmatic-advertising

Programmatic TV Tax Day Is Not Just April 15. It's Every Day | AdExchanger

Advertisers face a significant 'ad tech tax' in programmatic CTV campaigns, with fees inflating costs drastically, impacting ROI negatively.

This DSP Sees A Future With Local Streaming Advertisers | AdExchanger

Specialized demand-side platforms are emerging in the crowded DSP space.
JamLoop is a DSP that focuses on local CTV advertising, targeting smaller, local advertisers.
The rising demand for local streaming inventory is driving partnerships between programmers and DSPs.

Magnite Makes Its Case As A Differentiated SSP | AdExchanger

Magnite's revenue from CTV advertising rose 18% YOY to $55 million, driven by the success of its SPO product ClearLine in gaining traction with agencies and brands.

PubMatic Is Betting On Two Ad Tech Acronyms: CTV And SPO | AdExchanger

Supply-path optimization (SPO) is a significant growth driver for PubMatic's CTV business.

Programmatic TV Tax Day Is Not Just April 15. It's Every Day | AdExchanger

Advertisers face a significant 'ad tech tax' in programmatic CTV campaigns, with fees inflating costs drastically, impacting ROI negatively.

This DSP Sees A Future With Local Streaming Advertisers | AdExchanger

Specialized demand-side platforms are emerging in the crowded DSP space.
JamLoop is a DSP that focuses on local CTV advertising, targeting smaller, local advertisers.
The rising demand for local streaming inventory is driving partnerships between programmers and DSPs.

Magnite Makes Its Case As A Differentiated SSP | AdExchanger

Magnite's revenue from CTV advertising rose 18% YOY to $55 million, driven by the success of its SPO product ClearLine in gaining traction with agencies and brands.

PubMatic Is Betting On Two Ad Tech Acronyms: CTV And SPO | AdExchanger

Supply-path optimization (SPO) is a significant growth driver for PubMatic's CTV business.
moreprogrammatic-advertising
#disney

Disney deepens CTV strategy with new shoppable formats, 'advergaming'

Disney introduces new ad formats like advergaming and sync, leveraging QR codes and graphics to enhance CTV advertising.

Disney and Walmart Team for Enhanced Targeting on Streaming

Disney partners with Walmart Connect to target streaming platforms with shopper data.

Disney deepens CTV strategy with new shoppable formats, 'advergaming'

Disney introduces new ad formats like advergaming and sync, leveraging QR codes and graphics to enhance CTV advertising.

Disney and Walmart Team for Enhanced Targeting on Streaming

Disney partners with Walmart Connect to target streaming platforms with shopper data.
moredisney

Warner Bros. Discovery Sport and CNN International create marketplace for sports and political ad dollars

Warner Bros. Discovery utilizes programmatic guaranteed through WBD Connect to consolidate ad inventory across multiple publishers and reach global audiences.

Fixing CTV Ad Repetition Means Understanding How Ad Tech Enables It | AdExchanger

CTV faces ad repetition challenges due to fragmented ecosystem, impacting campaign-level frequency management and GRP measurement.
#advertising-technology

Earnings call: Viant Technology sees robust Q1 growth, CTV leads By Investing.com

Revenue grew 28% YoY to $53.4 million.
CTV and streaming audio ad spend driving growth.
Innovation with AI and Household ID technology.
Positive outlook for revenue and market performance.

Seedtag Cuts Its Teeth On CTV With Contextual Targeting | AdExchanger

Contextual targeting is becoming prominent in CTV advertising.
Seedtag's Contextual TV product offers audience segments based on viewing habits for more effective ad targeting.

Earnings call: Viant Technology sees robust Q1 growth, CTV leads By Investing.com

Revenue grew 28% YoY to $53.4 million.
CTV and streaming audio ad spend driving growth.
Innovation with AI and Household ID technology.
Positive outlook for revenue and market performance.

Seedtag Cuts Its Teeth On CTV With Contextual Targeting | AdExchanger

Contextual targeting is becoming prominent in CTV advertising.
Seedtag's Contextual TV product offers audience segments based on viewing habits for more effective ad targeting.
moreadvertising-technology

Brand Metrics Extends Brand Lift Measurement Into CTV with Paramount ANZ

Brand Metrics partners with Paramount ANZ for brand lift measurement technology in CTV advertising.
The partnership aims to provide powerful insights into brand and business KPIs for CTV campaigns on Paramount ANZ's channels.

LinkedIn introduces CTV ads for B2B campaigns | MarTech

LinkedIn introduces CTV ads in B2B campaigns.
CTV is a growing channel for B2B marketers.

Marketers Find New Ways to Buy Programmatic Ads Without Relying on User Data

Metadata provides contextual signals for advanced ad targeting.
Advancements in AI enable algorithms to utilize alternative signals outside of audience data effectively.

The Viral Cerveza Cristal Ads Were Funny - But They're Also A Cautionary Tale For CTV Advertising Ambitions | AdExchanger

Hilarious and viral Chilean TV ad campaign from 2003 involving Cerveza Cristal beer
Cautionary tale for ad tech vendors in the context of CTV advertising

Adelaide Expands Attention Leaderboard to Spotlight CTV's Top Streaming Platforms

Adelaide's Attention Leaderboard now includes CTV, spotlighting top platforms with high-quality offerings.
AU metric uses ACR and eye-tracking data to evaluate ad attention, offering insights for strategic media investments.
Adelaide emphasizes rewarding quality in media spaces to guide advertisers towards resonating messages and high value placements.

Samsung Ads Joins ISBA's Origin as Founding CTV Member - ExchangeWire.com

Samsung Ads joins UK's Origin for cross media measurement program.
CTV advertising spend forecasted to double by 2026.
#partnership

Teads Expands Exclusive Global Partnership with LG Ad Solutions for CTV Native Inventory in APAC

Teads expands global partnership with LG Ad Solutions for CTV advertising in Asia Pacific countries like India and Japan.
Teads' exclusive CTV native advertising inventory on LG Smart TVs in Australia, New Zealand, and 10 Asia Pacific countries.

Vevo Partners with Publica by IAS to power global CTV ad serving

Publica by IAS has partnered with Vevo to enhance their advertisers' targeting capabilities and maximize CTV advertising revenue.
Vevo can provide advertisers with enhanced buying techniques, competitive separation, and the ability to purchase the first slot within ad pods.
Publica by IAS technology products implemented by Vevo include advanced ad serving, ad pod decisioning, and a unified auction for demand sources.

Teads Expands Exclusive Global Partnership with LG Ad Solutions for CTV Native Inventory in APAC

Teads expands global partnership with LG Ad Solutions for CTV advertising in Asia Pacific countries like India and Japan.
Teads' exclusive CTV native advertising inventory on LG Smart TVs in Australia, New Zealand, and 10 Asia Pacific countries.

Vevo Partners with Publica by IAS to power global CTV ad serving

Publica by IAS has partnered with Vevo to enhance their advertisers' targeting capabilities and maximize CTV advertising revenue.
Vevo can provide advertisers with enhanced buying techniques, competitive separation, and the ability to purchase the first slot within ad pods.
Publica by IAS technology products implemented by Vevo include advanced ad serving, ad pod decisioning, and a unified auction for demand sources.
morepartnership

Vibe.co Secures $22.5 Million In Series A Funding To Help SMBs Try CTV | AdExchanger

SMBs are interested in streaming but lack budgets for upfront commitments.
Self-serve CTV platforms like Vibe.co are gaining attention for simplifying TV and video ad buying.

Magnite's CTV Spend Swelled By 20% In 2023 | AdExchanger

Connected TV (CTV) plays a significant role in Magnite's revenue growth.
Magnite experienced a surge in non-CTV spending contributing to overall revenue increase.

New Research From DoubleVerify & IAB Europe Cites Content Transparency & Quality as Largest Obstacles to CTV Growth

CTV advertising lacks transparency and quality verification, leading to issues like ad placement visibility and brand suitability insights.
CTV ad fraud is rising, with one third of impressions wasted and a lack of fraud protection and ad view measurement among advertisers and publishers.

Premion Buys CTV-Focused DSP Octillion | AdExchanger

TEGNA-owned CTV ad platform Premion has acquired DSP Octillion Media to strengthen its position in the local CTV advertising market.
Acquisitions and mergers are becoming more common in the overcrowded market as demand-side platforms compete for a share of the CTV pie.

Lucrative Long Tail: Why CTV Advertisers Should Think Beyond Premium Channels | AdExchanger

Advertisers are missing out on opportunities by limiting exposure to premium inventory only and ignoring smaller, long-tail CTV players.
Heavyweights like Disney+ and Netflix are driving up competition and costs for CTV ads, creating an opportunity for brands to explore the less crowded long tail of CTV.

GroupM on streaming standardization push: 'We're not limited to what works in TV'

GroupM plans to test new video ad formats across streaming and CTV platforms with clients.
Standardizing streaming ad formats can make campaign production and measurement more efficient, encouraging higher investment.

CTV Isn't Just The Evolution Of TV - It Brings Unique Advertising Potential | AdExchanger

Advertisers are shifting ad dollars from linear TV to connected TV (CTV) due to increased control over targeting and measurement.
CTV advertising is growing at a faster pace than can be explained by its growth in viewership.

OpenX Volunteers Itself As Head Of The CTV Cleanup Crew | AdExchanger

CTV advertising is facing challenges in its supply chain, including auction duplication and a mix of high- and low-quality ad products.
OpenX is reevaluating the CTV supply chain with its initiative called TV+, which reserves the CTV label for premium inventory and excludes resellers.
OpenX defines premium CTV as highly produced or curated content watched in a lean-back linear TV experience.

CTV closes in on linear for consumer ad attention, report finds

CTV ad attention increased to 51.5% in Q1, outperforming linear TV ads. Top CTV apps are YouTube, Netflix, and Hulu.

Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming | AdExchanger

Seedtag's acquisition of Beachfront signals a strategic move towards expanding into the CTV market and strengthening its position as an omnichannel marketing platform.
from AdExchanger
4 months ago

75% Of All CTV Transactions Are Programmatic | AdExchanger

Digital video ad spend is shifting towards performance-driven metrics like sales and business outcomes.

Microsoft Ads releases AI-powered asset recommendations for video and display ads | MarTech

AI-powered asset recommendations can enhance scale and efficiency in ad creation for various formats, including video and CTV.

Teads Unveils Next Generation Contextual & Identity Graph Built for the Premium Open Internet & CTV

Teads Omnichannel Graph (OG) enhances contextual and audience-targeting in CTV environment.
Teads OG enables advertisers to plan, activate, and measure cross-screen video campaigns efficiently.

How CTV Publishers Can Thrive With The Right Technology Partner | AdExchanger

CTV is the fastest-growing ad channel in the US, projected to reach $30 billion in 2024.
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