fromAdweek3 weeks agoMNTN Is Selling Ryan Reynolds' Agency Maximum Effort, SEC Filing ShowsMNTN is divesting Maximum Effort but intends to continue a creative partnership, while preparing for an IPO.
Dems outspending GOP nearly 2x on presidential raceDemocrats prioritize digital ad spend over traditional TV ads, targeting specific populations for fundraising and list-building.
Exclusive: Ad tech startup tvScientific raises $25.5MDigital ad spending is set to surpass traditional TV ad spending, indicating a major shift in the advertising landscape.
Council Post: Navigating The 2024 Political Ad Blitz: Changes To Prepare For And What They Mean For AdTechPolitical campaign advertising in 2024 is projected to reach $12 billion, driven by high-stakes presidential and Senate races.
Roku Positions New Ads Manager as One-Stop Buying SolutionRoku Ads Manager simplifies self-service CTV advertising, allowing marketers to optimize performance and access inventory directly.
Vibe.co Hopes Its AI Tools Will Help Bring Back The Wacky Local TV Ad | AdExchangerVibe.co empowers SMBs to create ads easily using AI, eliminating the need for technical skills or large teams.
LinkedIn Is All Business With CTV | AdExchangerLinkedIn expands into CTV advertising for B2B targeting.LinkedIn users are more receptive to ads due to intentional platform use.
Dems outspending GOP nearly 2x on presidential raceDemocrats prioritize digital ad spend over traditional TV ads, targeting specific populations for fundraising and list-building.
Exclusive: Ad tech startup tvScientific raises $25.5MDigital ad spending is set to surpass traditional TV ad spending, indicating a major shift in the advertising landscape.
Council Post: Navigating The 2024 Political Ad Blitz: Changes To Prepare For And What They Mean For AdTechPolitical campaign advertising in 2024 is projected to reach $12 billion, driven by high-stakes presidential and Senate races.
Roku Positions New Ads Manager as One-Stop Buying SolutionRoku Ads Manager simplifies self-service CTV advertising, allowing marketers to optimize performance and access inventory directly.
Vibe.co Hopes Its AI Tools Will Help Bring Back The Wacky Local TV Ad | AdExchangerVibe.co empowers SMBs to create ads easily using AI, eliminating the need for technical skills or large teams.
LinkedIn Is All Business With CTV | AdExchangerLinkedIn expands into CTV advertising for B2B targeting.LinkedIn users are more receptive to ads due to intentional platform use.
Netflix Gets Into Clean Rooms; Can AI Fix CTV's Fill Rate Problem? | AdExchangerNetflix's integrations with clean room providers signal a focus on better ad attribution.FAST channel fill rates are alarmingly low, indicating supply-demand challenges in CTV.Generative AI offers cost-effective solutions for small advertisers looking to produce video ads.The rise of AI-generated ads could lead to new complaints from consumers about ad quality.
These are the adtech trends set to dominate Cannes Lions 2024The advertising landscape is shifting towards privacy-compliant data, AI utilization, and a new era of media choice such as CTV.
Unlocking The Potential Of Programmatic CTV For Publishers | AdExchangerLive sports on CTV are reshaping traditional advertising dynamics, making CTV advertising crucial for brands' strategies.
Major New Study Reveals Key Trends in CTV Ad Engagement in EuropeCTV advertising continues to grow, driven primarily by younger audiences and innovative approaches to viewer engagement.
Starting the New Year with a CTV Game-Changer: DPG Media x Brand MetricsDPG Media and Brand Metrics launch a real-time CTV advertising measurement solution that enhances understanding of brand lift and engages viewers interactively.
Steering CTV Programmatic Toward Trust And Transparency | AdExchangerCTV ad spend reached $21 billion in 2023, growing 4x in five years. Validation of impressions crucial to tackle fraud and ensure ad dollars translate into outcomes.
Netflix Gets Into Clean Rooms; Can AI Fix CTV's Fill Rate Problem? | AdExchangerNetflix's integrations with clean room providers signal a focus on better ad attribution.FAST channel fill rates are alarmingly low, indicating supply-demand challenges in CTV.Generative AI offers cost-effective solutions for small advertisers looking to produce video ads.The rise of AI-generated ads could lead to new complaints from consumers about ad quality.
These are the adtech trends set to dominate Cannes Lions 2024The advertising landscape is shifting towards privacy-compliant data, AI utilization, and a new era of media choice such as CTV.
Unlocking The Potential Of Programmatic CTV For Publishers | AdExchangerLive sports on CTV are reshaping traditional advertising dynamics, making CTV advertising crucial for brands' strategies.
Major New Study Reveals Key Trends in CTV Ad Engagement in EuropeCTV advertising continues to grow, driven primarily by younger audiences and innovative approaches to viewer engagement.
Starting the New Year with a CTV Game-Changer: DPG Media x Brand MetricsDPG Media and Brand Metrics launch a real-time CTV advertising measurement solution that enhances understanding of brand lift and engages viewers interactively.
Steering CTV Programmatic Toward Trust And Transparency | AdExchangerCTV ad spend reached $21 billion in 2023, growing 4x in five years. Validation of impressions crucial to tackle fraud and ensure ad dollars translate into outcomes.
How consumer purchase insights unlock the potential of CTV and retail mediaCTV and retail media are rapidly evolving with substantial ad spend growth, indicating a significant shift in marketing strategies.Shoppable ads greatly enhance consumer purchasing experiences by reducing friction and accelerating the buying process.
Scott's Miracle-Gro Is Seeing Green With Retail Media | AdExchangerRetail media networks are crucial for brands to access first-party data and insights from retailers expanding into CTV and streaming.
How consumer purchase insights unlock the potential of CTV and retail mediaCTV and retail media are rapidly evolving with substantial ad spend growth, indicating a significant shift in marketing strategies.Shoppable ads greatly enhance consumer purchasing experiences by reducing friction and accelerating the buying process.
Scott's Miracle-Gro Is Seeing Green With Retail Media | AdExchangerRetail media networks are crucial for brands to access first-party data and insights from retailers expanding into CTV and streaming.
"The only way to reach CTV's potential is through programmatic": Zuzanna Gierlinska, MiQ - ExchangeWire.comMarketers can unlock the potential of CTV advertising through programmatic strategies for enhanced targeting, reach, frequency, and measurement.
Debunking The Four Biggest Myths About CTV Content-Level Signals | AdExchangerTransparency and control in CTV advertising are crucial for maximizing audience engagement and driving revenue for publishers.
Target audiences precisely to maximize reach and reduce spend | MarTechConnected TV (CTV) advertising offers precise audience targeting for effective marketing messages.
"The only way to reach CTV's potential is through programmatic": Zuzanna Gierlinska, MiQ - ExchangeWire.comMarketers can unlock the potential of CTV advertising through programmatic strategies for enhanced targeting, reach, frequency, and measurement.
Debunking The Four Biggest Myths About CTV Content-Level Signals | AdExchangerTransparency and control in CTV advertising are crucial for maximizing audience engagement and driving revenue for publishers.
Target audiences precisely to maximize reach and reduce spend | MarTechConnected TV (CTV) advertising offers precise audience targeting for effective marketing messages.
The Trade Desk Maintains Its High Growth Rate And Touts New Channels | AdExchangerThe Trade Desk's revenue grew 27% year-on-year, driven largely by CTV, which is now their largest media channel.
Magnite Continues Steady Growth Powered By Programmatic CTV | AdExchangerMagnite's exclusive partnership with Netflix has significantly boosted their CTV business, with a focus on programmatic advertising.
Magnite's CTV And Curation Businesses Are Both Growing Rapidly | AdExchangerMagnite's CTV advertising revenue surged by 23% YoY, driven by increased programmatic adoption among major players.
The Trade Desk Maintains Its High Growth Rate And Touts New Channels | AdExchangerThe Trade Desk's revenue grew 27% year-on-year, driven largely by CTV, which is now their largest media channel.
Magnite Continues Steady Growth Powered By Programmatic CTV | AdExchangerMagnite's exclusive partnership with Netflix has significantly boosted their CTV business, with a focus on programmatic advertising.
Magnite's CTV And Curation Businesses Are Both Growing Rapidly | AdExchangerMagnite's CTV advertising revenue surged by 23% YoY, driven by increased programmatic adoption among major players.
Pulling A FAST One: 25% Of CTV Ad Inventory Can Only Be Bought Via Linear TV | AdExchangerAdvertisers are shifting focus to streaming TV, but must recognize key distinctions from traditional linear viewing.
The Future Of Mobile Performance Is CTV-Driven | AdExchangerCTV connects TV ads directly to mobile performance, bridging screens for advertisers.OEMs provide essential first-party data and insights, enhancing cross-channel attribution for mobile actions.
Programmatic TV Tax Day Is Not Just April 15. It's Every Day | AdExchangerAdvertisers face a significant 'ad tech tax' in programmatic CTV campaigns, with fees inflating costs drastically, impacting ROI negatively.
Pixalate's Global Connected TV (CTV) Publisher Trust IndexPixalate's Trust Index evaluates CTV app quality for programmatic advertising using data from billions of ad impressions across multiple platforms.
Magnite Makes Its Case As A Differentiated SSP | AdExchangerMagnite's revenue from CTV advertising rose 18% YOY to $55 million, driven by the success of its SPO product ClearLine in gaining traction with agencies and brands.
PubMatic Is Betting On Two Ad Tech Acronyms: CTV And SPO | AdExchangerSupply-path optimization (SPO) is a significant growth driver for PubMatic's CTV business.
Programmatic TV Tax Day Is Not Just April 15. It's Every Day | AdExchangerAdvertisers face a significant 'ad tech tax' in programmatic CTV campaigns, with fees inflating costs drastically, impacting ROI negatively.
Pixalate's Global Connected TV (CTV) Publisher Trust IndexPixalate's Trust Index evaluates CTV app quality for programmatic advertising using data from billions of ad impressions across multiple platforms.
Magnite Makes Its Case As A Differentiated SSP | AdExchangerMagnite's revenue from CTV advertising rose 18% YOY to $55 million, driven by the success of its SPO product ClearLine in gaining traction with agencies and brands.
PubMatic Is Betting On Two Ad Tech Acronyms: CTV And SPO | AdExchangerSupply-path optimization (SPO) is a significant growth driver for PubMatic's CTV business.
Fubo Launches New CTV Ad Format; Roku Enters UK Retail Media Partnership; Meta's Latest EU Compliance Updates - ExchangeWire.comFubo introduces The Triple Play, enhancing ad visibility with interactive video options.Roku partners with Currys for targeted advertising across streaming platforms.Meta updates WhatsApp and Messenger to improve interoperability and compliance with EU regulations.
How CTV platforms are pushing non-traditional ad formats - but not too farHome screen takeovers are becoming prominent in the connected TV ad market, offering new ad formats beyond traditional interstitials.
Fubo Launches New CTV Ad Format; Roku Enters UK Retail Media Partnership; Meta's Latest EU Compliance Updates - ExchangeWire.comFubo introduces The Triple Play, enhancing ad visibility with interactive video options.Roku partners with Currys for targeted advertising across streaming platforms.Meta updates WhatsApp and Messenger to improve interoperability and compliance with EU regulations.
How CTV platforms are pushing non-traditional ad formats - but not too farHome screen takeovers are becoming prominent in the connected TV ad market, offering new ad formats beyond traditional interstitials.
How AI and contextual targeting help gain voter attention for the 2024 electionCTV advertising spending to increase 506% in 2024 election cycle. AI and data-driven strategies crucial for targeted messaging.
As political ad spend faucet opens, CTV media stands to be a major winnerPolitical advertising spend is significantly increasing for the 2024 election, particularly through Connected TV (CTV) methods.
How AI and contextual targeting help gain voter attention for the 2024 electionCTV advertising spending to increase 506% in 2024 election cycle. AI and data-driven strategies crucial for targeted messaging.
As political ad spend faucet opens, CTV media stands to be a major winnerPolitical advertising spend is significantly increasing for the 2024 election, particularly through Connected TV (CTV) methods.
How Carl's Jr. is driving in-store visits with AI-fueled CTV advertisingSuccessful use of AI-enriched contextual targeting in CTV advertising by Carl's Jr. via private marketplace, resulting in significant lift in visits and sales.
Hawk, an Azerion Company, Selects Veritonic for Audio AttributionVeritonic's Audio Attribution solution helps Hawk track and measure audio, podcast, and CTV ads' performance, providing insights for optimizing campaigns and maximizing ROI.
How Carl's Jr. is driving in-store visits with AI-fueled CTV advertisingSuccessful use of AI-enriched contextual targeting in CTV advertising by Carl's Jr. via private marketplace, resulting in significant lift in visits and sales.
Hawk, an Azerion Company, Selects Veritonic for Audio AttributionVeritonic's Audio Attribution solution helps Hawk track and measure audio, podcast, and CTV ads' performance, providing insights for optimizing campaigns and maximizing ROI.
3 Ways CTV Advertising Can Get So Much Better | AdExchangerAd frequency challenges in CTV need resolution for better user experience.
"CTV's main challenge is the knowledge gap.": Teads' Dan Black on TV's Place in Omnichannel Advertising - ExchangeWire.comCTV offers unique advantages for brands to engage with audiences through one-to-many viewing experiences.
Teads' Research Finds Over One in Five UK Households Have Cancelled Streaming Subscriptions Due to Price Concerns - ExchangeWire.comUK households are canceling streaming subscriptions due to costs, creating potential for ad-supported CTV apps to rise.
Brands are rethinking their CTV strategies as the channel maturesCTV is becoming a reliable and lucrative advertising channel for brands and advertisers.
Disney deepens CTV strategy with new shoppable formats, 'advergaming'Disney introduces new ad formats like advergaming and sync, leveraging QR codes and graphics to enhance CTV advertising.
Disney and Walmart Team for Enhanced Targeting on StreamingDisney partners with Walmart Connect to target streaming platforms with shopper data.
Disney deepens CTV strategy with new shoppable formats, 'advergaming'Disney introduces new ad formats like advergaming and sync, leveraging QR codes and graphics to enhance CTV advertising.
Disney and Walmart Team for Enhanced Targeting on StreamingDisney partners with Walmart Connect to target streaming platforms with shopper data.
Warner Bros. Discovery Sport and CNN International create marketplace for sports and political ad dollarsWarner Bros. Discovery utilizes programmatic guaranteed through WBD Connect to consolidate ad inventory across multiple publishers and reach global audiences.
Fixing CTV Ad Repetition Means Understanding How Ad Tech Enables It | AdExchangerCTV faces ad repetition challenges due to fragmented ecosystem, impacting campaign-level frequency management and GRP measurement.
Earnings call: Viant Technology sees robust Q1 growth, CTV leads By Investing.comRevenue grew 28% YoY to $53.4 million.CTV and streaming audio ad spend driving growth.Innovation with AI and Household ID technology.Positive outlook for revenue and market performance.
Brand Metrics Extends Brand Lift Measurement Into CTV with Paramount ANZBrand Metrics partners with Paramount ANZ for brand lift measurement technology in CTV advertising.The partnership aims to provide powerful insights into brand and business KPIs for CTV campaigns on Paramount ANZ's channels.
LinkedIn introduces CTV ads for B2B campaigns | MarTechLinkedIn introduces CTV ads in B2B campaigns.CTV is a growing channel for B2B marketers.
Marketers Find New Ways to Buy Programmatic Ads Without Relying on User DataMetadata provides contextual signals for advanced ad targeting.Advancements in AI enable algorithms to utilize alternative signals outside of audience data effectively.
CTV closes in on linear for consumer ad attention, report findsCTV ad attention increased to 51.5% in Q1, outperforming linear TV ads. Top CTV apps are YouTube, Netflix, and Hulu.
Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming | AdExchangerSeedtag's acquisition of Beachfront signals a strategic move towards expanding into the CTV market and strengthening its position as an omnichannel marketing platform.
75% Of All CTV Transactions Are Programmatic | AdExchangerDigital video ad spend is shifting towards performance-driven metrics like sales and business outcomes.
Microsoft Ads releases AI-powered asset recommendations for video and display ads | MarTechAI-powered asset recommendations can enhance scale and efficiency in ad creation for various formats, including video and CTV.
Teads Unveils Next Generation Contextual & Identity Graph Built for the Premium Open Internet & CTVTeads Omnichannel Graph (OG) enhances contextual and audience-targeting in CTV environment.Teads OG enables advertisers to plan, activate, and measure cross-screen video campaigns efficiently.
How CTV Publishers Can Thrive With The Right Technology Partner | AdExchangerCTV is the fastest-growing ad channel in the US, projected to reach $30 billion in 2024.