#ctv-advertising
#ctv-advertising

PubMatic Is Betting On Two Ad Tech Acronyms: CTV And SPO | AdExchanger

Supply-path optimization (SPO) is a significant growth driver for PubMatic's CTV business. [ more ]

AdExchanger

3 weeks ago

Programmatic TV Tax Day Is Not Just April 15. It's Every Day | AdExchanger

Advertisers face a significant 'ad tech tax' in programmatic CTV campaigns, with fees inflating costs drastically, impacting ROI negatively. [ more ]

AdExchanger

moreprogrammatic-advertising

This DSP Sees A Future With Local Streaming Advertisers | AdExchanger

Specialized demand-side platforms are emerging in the crowded DSP space.

JamLoop is a DSP that focuses on local CTV advertising, targeting smaller, local advertisers.

The rising demand for local streaming inventory is driving partnerships between programmers and DSPs. [ more ]

Digiday

1 day ago

Warner Bros. Discovery Sport and CNN International create marketplace for sports and political ad dollars

Warner Bros. Discovery utilizes programmatic guaranteed through WBD Connect to consolidate ad inventory across multiple publishers and reach global audiences. [ more ]

Adweek

1 day ago

Disney and Walmart Team for Enhanced Targeting on Streaming

Disney partners with Walmart Connect to target streaming platforms with shopper data. [ more ]

Digiday

3 days ago

How CTV platforms are pushing non-traditional ad formats - but not too far

Home screen takeovers are becoming prominent in the connected TV ad market, offering new ad formats beyond traditional interstitials. [ more ]

Investing.com Australia

1 week ago

Earnings call: Viant Technology sees robust Q1 growth, CTV leads By Investing.com

Revenue grew 28% YoY to $53.4 million.

CTV and streaming audio ad spend driving growth.

Innovation with AI and Household ID technology.

Positive outlook for revenue and market performance. [ more ]

Exchangewire

Brand Metrics Extends Brand Lift Measurement Into CTV with Paramount ANZ

Brand Metrics partners with Paramount ANZ for brand lift measurement technology in CTV advertising.

The partnership aims to provide powerful insights into brand and business KPIs for CTV campaigns on Paramount ANZ's channels. [ more ]

MarTech

LinkedIn introduces CTV ads for B2B campaigns | MarTech

LinkedIn introduces CTV ads in B2B campaigns.

CTV is a growing channel for B2B marketers. [ more ]

AdExchanger

3 days ago

Fixing CTV Ad Repetition Means Understanding How Ad Tech Enables It | AdExchanger

CTV faces ad repetition challenges due to fragmented ecosystem, impacting campaign-level frequency management and GRP measurement. [ more ]

Exchangewire

Adelaide Expands Attention Leaderboard to Spotlight CTV's Top Streaming Platforms

Adelaide's Attention Leaderboard now includes CTV, spotlighting top platforms with high-quality offerings.

AU metric uses ACR and eye-tracking data to evaluate ad attention, offering insights for strategic media investments.

Adelaide emphasizes rewarding quality in media spaces to guide advertisers towards resonating messages and high value placements. [ more ]

The Motley Fool

Investors Love The Trade Desk Stock, But 1 Little-Known Advertising Stock Is a Far Better Bargain to Buy Now | The Motley Fool

Shift from traditional advertising to digital advertising is growing with significant market size projections.

Investing in digital advertising, especially related to CTV, is lucrative based on industry growth trends and success stories like The Trade Desk. [ more ]

AdExchanger

2 months ago

Vibe.co Secures $22.5 Million In Series A Funding To Help SMBs Try CTV | AdExchanger

SMBs are interested in streaming but lack budgets for upfront commitments.

Self-serve CTV platforms like Vibe.co are gaining attention for simplifying TV and video ad buying. [ more ]

AdExchanger

2 months ago

Magnite's CTV Spend Swelled By 20% In 2023 | AdExchanger

Connected TV (CTV) plays a significant role in Magnite's revenue growth.

Magnite experienced a surge in non-CTV spending contributing to overall revenue increase. [ more ]

AdExchanger

Premion Buys CTV-Focused DSP Octillion | AdExchanger

TEGNA-owned CTV ad platform Premion has acquired DSP Octillion Media to strengthen its position in the local CTV advertising market.

Acquisitions and mergers are becoming more common in the overcrowded market as demand-side platforms compete for a share of the CTV pie. [ more ]

AdExchanger

LinkedIn Is All Business With CTV | AdExchanger

LinkedIn expands into CTV advertising for B2B targeting.

LinkedIn users are more receptive to ads due to intentional platform use. [ more ]

Adweek

Marketers Find New Ways to Buy Programmatic Ads Without Relying on User Data

Metadata provides contextual signals for advanced ad targeting.

Advancements in AI enable algorithms to utilize alternative signals outside of audience data effectively. [ more ]

Digiday

Why the creator industry is setting its sights on on the small screen

Creators are moving beyond mobile screens to small screens via influencer companies like LTK.

LTK Connected TV allows brands to use LTK creator content for shoppable streaming ad spots, offering cost efficiency and measurement. [ more ]

AdExchanger

Seedtag Cuts Its Teeth On CTV With Contextual Targeting | AdExchanger

Contextual targeting is becoming prominent in CTV advertising.

Seedtag's Contextual TV product offers audience segments based on viewing habits for more effective ad targeting. [ more ]

AdExchanger

The Viral Cerveza Cristal Ads Were Funny - But They're Also A Cautionary Tale For CTV Advertising Ambitions | AdExchanger

Hilarious and viral Chilean TV ad campaign from 2003 involving Cerveza Cristal beer

Cautionary tale for ad tech vendors in the context of CTV advertising [ more ]

Exchangewire

Clinch Unveils Unique CTV Creative Performance Insights

Advanced creative attribution reporting for CTV campaigns offered by Clinch

Granular insights enable better campaign optimization and planning [ more ]

Exchangewire

Samsung Ads Joins ISBA's Origin as Founding CTV Member - ExchangeWire.com

Samsung Ads joins UK's Origin for cross media measurement program.

CTV advertising spend forecasted to double by 2026. [ more ]

Exchangewire

Teads Expands Exclusive Global Partnership with LG Ad Solutions for CTV Native Inventory in APAC

Teads expands global partnership with LG Ad Solutions for CTV advertising in Asia Pacific countries like India and Japan.

Teads' exclusive CTV native advertising inventory on LG Smart TVs in Australia, New Zealand, and 10 Asia Pacific countries. [ more ]

Exchangewire

2 months ago

New Research From DoubleVerify & IAB Europe Cites Content Transparency & Quality as Largest Obstacles to CTV Growth

CTV advertising lacks transparency and quality verification, leading to issues like ad placement visibility and brand suitability insights.

CTV ad fraud is rising, with one third of impressions wasted and a lack of fraud protection and ad view measurement among advertisers and publishers. [ more ]

AdExchanger

Lucrative Long Tail: Why CTV Advertisers Should Think Beyond Premium Channels | AdExchanger

Advertisers are missing out on opportunities by limiting exposure to premium inventory only and ignoring smaller, long-tail CTV players.

Heavyweights like Disney+ and Netflix are driving up competition and costs for CTV ads, creating an opportunity for brands to explore the less crowded long tail of CTV. [ more ]

The Drum

GroupM on streaming standardization push: 'We're not limited to what works in TV'

GroupM plans to test new video ad formats across streaming and CTV platforms with clients.

Standardizing streaming ad formats can make campaign production and measurement more efficient, encouraging higher investment. [ more ]

AdExchanger

4 months ago

CTV Isn't Just The Evolution Of TV - It Brings Unique Advertising Potential | AdExchanger

Advertisers are shifting ad dollars from linear TV to connected TV (CTV) due to increased control over targeting and measurement.

CTV advertising is growing at a faster pace than can be explained by its growth in viewership. [ more ]

AdExchanger

5 months ago

OpenX Volunteers Itself As Head Of The CTV Cleanup Crew | AdExchanger

CTV advertising is facing challenges in its supply chain, including auction duplication and a mix of high- and low-quality ad products.

OpenX is reevaluating the CTV supply chain with its initiative called TV+, which reserves the CTV label for premium inventory and excludes resellers.

OpenX defines premium CTV as highly produced or curated content watched in a lean-back linear TV experience. [ more ]

Exchangewire

5 months ago

Vevo Partners with Publica by IAS to power global CTV ad serving

Publica by IAS has partnered with Vevo to enhance their advertisers' targeting capabilities and maximize CTV advertising revenue.

Vevo can provide advertisers with enhanced buying techniques, competitive separation, and the ability to purchase the first slot within ad pods.

Publica by IAS technology products implemented by Vevo include advanced ad serving, ad pod decisioning, and a unified auction for demand sources. [ more ]

Investing.com Australia

23 years ago