Amazon and Roku kick of Cannes Lions with DSP tie-up
The integration lets advertisers access an estimated 80 million authenticated U.S. CTV households via a unified shared identifier across Roku and Fire TV platforms.
New Azerion & DAIVID Research: The CTV Ad Enhancements That Drive Effectiveness
CTV ad creatives can be expanded beyond those deployed in traditional TV advertising to deliver more relevant messages for viewers and deepen engagement.
Future of TV Briefing: CTV advertisers fail to reach 80% of households
In 2024, the average CTV ad campaign running through Innovid's ad tech platform only reached 19.6% of households, failing to reach four-fifths of the total addressable audience.