#ctv-advertising

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Media industry
fromDigiday
2 days ago

Streaming investments are rising, but media buyers drive hard bargains over CPMs and fees

Streaming and CTV investment is rising but uneven ad revenue and viewership trends limit consistent margin growth for operators and streamers.
fromAdExchanger
1 week ago

Dating App Pure Swipes Right On Programmatic CTV Ad Buying | AdExchanger

Back when the dating app first launched in 2012, it was a completely anonymous hookup app - a "quick and safe way to find sex right now," according to one tagline from back in the day. But Pure has since pivoted to what Chantal Pesulima, the app's director of integrated marketing, calls a "full-blown dating app" focused on sexual openness, mutual consent and safety.
Marketing
Higher education
fromAdExchanger
1 week ago

How A For-Profit College Is Using CTV Ads To Win Over New Students | AdExchanger

ACE partnered with MNTN to use performance CTV advertising and AI-driven audience targeting to reach potential students during back-to-school enrollment.
fromForbes
1 week ago

Creators Just Became TV: How Samsung TV Plus & Tubi Are Selling Scale

For marketers, this is a window of opportunity. Even a creator with 20 million followers depends on algorithms to surface content. In CTV, the top creators appear in channels, a curated environment that looks and feels like television. That makes it easier for audiences to find them and brands to buy in. Creator shows are beginning to scale like TV programming with sponsorships, integrations, and media packages available, but now with loyal, intentional audiences built in.
Television
Marketing tech
fromAdExchanger
2 weeks ago

How Kargo And The Ad Council Are Trying To Make Pause Ads Happen | AdExchanger

The Ad Council is testing a CTV pause ad campaign, "Tear the Paper Ceiling," encouraging employers to consider skilled candidates without relevant college degrees.
Marketing
fromThe Drum
2 weeks ago

How data and live events are collapsing the CTV funnel

Data strategy will be the defining factor in the future of CTV advertising.
fromDigiday
1 month ago

Future of TV Briefing: 5 reasons CTV's ROI comes up short for advertisers

"It's a shame because on paper everything suggests that CTV should actually perform better. There's less ad clutter. You can't skip ads. You can be more targeted. There's so many positives to it. But I think price is probably one of the biggest barriers."
Television
E-Commerce
fromMarTech
1 month ago

4 CTV challenges for B2B and how to overcome them | MarTech

B2B brands face unique challenges in effectively utilizing CTV advertising compared to B2C brands.
#ad-tech
fromDigiday
1 month ago
Television

Future of TV Briefing: CTV ad buyers say 'the math isn't mathing' with sell-side shadiness, ad tech fees

fromDigiday
3 months ago
Marketing tech

Ad tech's IPO dreams are stirring again - MNTN just made them look a bit more real

fromDigiday
1 month ago
Television

Future of TV Briefing: CTV ad buyers say 'the math isn't mathing' with sell-side shadiness, ad tech fees

Marketing tech
fromDigiday
3 months ago

Ad tech's IPO dreams are stirring again - MNTN just made them look a bit more real

MNTN's IPO signals momentum in ad tech, despite the challenges it faces compared to competitors.
fromDigiday
1 month ago

Despite growth, CTV is 'not a perfect science,' making it hard to justify prices

"They [clients] may not be used to seeing every layer of the ad tech fees. You have things like data, supply, and other ad tech fees, and it just gets compounded... and can be upwards of 15-to-40% of your media when you use certain platforms."
E-Commerce
E-Commerce
fromExchangewire
1 month ago

Adform & Airtory Partner to Power Global CTV Creative Planning & Optimisation

Adform partners with Airtory to enhance CTV ad engagement through innovative interactive components and programmatic efficiency.
Television
fromDigiday
1 month ago

Future of TV Briefing: A preview of Digiday's CTV Advertising Strategies event

The CTV Advertising Strategies event will address the evolving landscape of TV advertising and current market dynamics.
fromDigiday
2 months ago

Why there's a CPM slump in a growing CTV market

We've seen CPMs drop year over year,
Media industry
fromDigiday
2 months ago

Amazon and Roku kick of Cannes Lions with DSP tie-up

The integration lets advertisers access an estimated 80 million authenticated U.S. CTV households via a unified shared identifier across Roku and Fire TV platforms.
Marketing tech
fromExchangewire
2 months ago

New Azerion & DAIVID Research: The CTV Ad Enhancements That Drive Effectiveness

CTV ad creatives can be expanded beyond those deployed in traditional TV advertising to deliver more relevant messages for viewers and deepen engagement.
Marketing tech
Marketing tech
fromYahoo Finance
3 months ago

Amazon.com (AMZN) Turns Up the Heat in CTV Ad Wars With Fresh DSP Discounts

Amazon is strategically pushing into advertising, particularly the DSP market, offering discounts to draw in marketers.
fromMarTech
3 months ago

How to integrate CTV with other PPC channels for a full-funnel growth loop | MarTech

"CTV can support and amplify your performance marketing efforts, acting as the ultimate funnel driver to attract new customers and enhance existing channels."
Marketing tech
Marketing tech
fromForbes
3 months ago

The Next Big CTV Trends: What Advertisers Need To Know To Stay Ahead Of The Curve

CTV advertising is evolving with AI and shoppable ads, emphasizing the need for adaptation and interactivity in marketing strategies.
Media industry
fromDigiday
4 months ago

Future of TV Briefing: CTV advertisers fail to reach 80% of households

CTV advertising is reaching only 19.6% of households, indicating significant audience fragmentation.
The frequency of ad exposure per household is showing slight stability, despite reaching fewer viewers.
Marketing tech
fromAdweek
4 months ago

Telly's Shoppable CTV Ads Triple Engagement During NCAA Test

Telly's new interactive ad format shows significantly higher engagement rates than traditional ads.
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