#ad-tech

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fromTipRanks Financial
1 day ago

Amazon (AMZN) and Netflix (NFLX) Join Hands to Expand Advertising Reach - TipRanks.com

This partnership reflects the continued focus of Amazon and Netflix on expanding their advertising businesses. This deal strengthens Amazon's role in advertising and also points to its growing position as a key backend service provider. With Prime Video boasting more than 300 million ad-supported viewers monthly, AMZN is becoming a one-stop shop for advertisers looking to reach a massive audience.
Marketing tech
Marketing tech
fromAdExchanger
1 day ago

Health Care DSP DeepIntent Sells $637 Million Majority Stake To PE Firm Vitruvian Partners | AdExchanger

Vitruvian Partners invested $637 million for a majority stake in DeepIntent, expanding its healthcare portfolio and entering ad tech via a healthcare-focused DSP.
#google
fromNew York Post
2 days ago
US news

Google admits the open web is 'in rapid decline' - reversing earlier claim that traffic is 'thriving'

fromAdExchanger
1 month ago
E-Commerce

More Like No Yield: A New Book Explores How Google Soaked Up The Web's Ad Profits | AdExchanger

Marketing tech
fromDigiday
3 months ago

Digiday+ Presents: Ask Our Editors on Google trial outcomes, M&A activity

The outcome of Google's trials may lead to operational changes rather than a breakup.
Marketing tech
fromExchangewire
3 months ago

What does Google's AI Mode Mean for the Ad Industry? - ExchangeWire.com

Google's AI Mode drastically changes the search landscape, impacting how ads and content are delivered and consumed online.
fromNew York Post
2 days ago
US news

Google admits the open web is 'in rapid decline' - reversing earlier claim that traffic is 'thriving'

fromAdExchanger
1 month ago
E-Commerce

More Like No Yield: A New Book Explores How Google Soaked Up The Web's Ad Profits | AdExchanger

Marketing tech
fromExchangewire
3 months ago

What does Google's AI Mode Mean for the Ad Industry? - ExchangeWire.com

Google's AI Mode drastically changes the search landscape, impacting how ads and content are delivered and consumed online.
Marketing tech
fromPC Gamer
2 days ago

'The fact is that today, the open web is already in rapid decline,' says Google in court, then quickly rows back on that statement

Search quality has declined as corporate ad priorities and AI-generated summaries prioritize profit over accurate information and the open web.
#awards
#google-antitrust
fromAdExchanger
3 days ago
Marketing tech

Google's Proposed Fix To Its Ad Tech Monopoly Is At Odds With The DOJ's Remedies | AdExchanger

fromDigiday
1 week ago
US politics

Digiday's definitive list for what's in and out after Google's antitrust search remedies ruling

fromAdExchanger
3 days ago
Marketing tech

Google's Proposed Fix To Its Ad Tech Monopoly Is At Odds With The DOJ's Remedies | AdExchanger

fromDigiday
1 week ago
US politics

Digiday's definitive list for what's in and out after Google's antitrust search remedies ruling

#antitrust
fromAdExchanger
3 days ago
Marketing tech

PubMatic Is Suing Google For Monopolistic Behavior, The Second Such SSP Case | AdExchanger

fromCNET
6 days ago
Miscellaneous

EU Fines Google $3.45B for Giving Its Ad Tech Preferential Treatment

Marketing tech
fromAdExchanger
1 week ago

The Remedies Edition | AdExchanger

Judge Amit Mehta ordered Google to share search data with competitors and barred exclusivity agreements with hardware providers.
Business
fromTipRanks Financial
1 week ago

Alphabet Class C Faces Antitrust Battle: Stock Outlook - TipRanks.com

Alphabet faces an antitrust case that could force separation of Google Ad Manager while analysts maintain a Strong Buy rating and modest upside.
fromAdExchanger
3 days ago
Marketing tech

PubMatic Is Suing Google For Monopolistic Behavior, The Second Such SSP Case | AdExchanger

fromCNET
6 days ago
Miscellaneous

EU Fines Google $3.45B for Giving Its Ad Tech Preferential Treatment

#eu-antitrust
Miscellaneous
fromwww.euractiv.com
6 days ago

EU fines Google 2.95 billion

The European Commission fined Google €2.95 billion for abusing its dominant position by favouring its own online display advertising technology services.
fromThe Motley Fool
1 week ago

AI Spending Could Soar 600%: 2 Brilliant AI Stocks to Buy in September (Hint: Not Nvidia or Palantir) | The Motley Fool

Meta Platforms and Pure Storage are poised to benefit as artificial intelligence spending continues to surge in the years ahead. Morgan Stanley analysts estimate artificial intelligence (AI) spending across infrastructure and software will increase more than 600% by 2028. Buying stock in Nvidia and/or Palantir has been a popular way to capitalize on that trend, but investors should consider Meta Platforms and Pure Storage.
Artificial intelligence
Marketing tech
fromAdExchanger
1 week ago

Honey Co-Founder Ryan Hudson Has A New Plan For An AI Ad Network | AdExchanger

ZeroClick is an AI-focused ad network spun out of Pie Adblock, leveraging contextual targeting and shopping ads to monetize chatbots and AI experiences.
Marketing tech
fromExchangewire
1 week ago

Ad Tech in MENA - Growth and Challenges Ahead

Ad tech in MENA is growing, driven by young, tech-savvy populations, expanding internet access, diversifying inventory, and investment to address transparency and measurement challenges.
Marketing tech
fromAdExchanger
1 week ago

The 7 Traits Every Ad Tech Leader Needs To Thrive In The Age Of AI | AdExchanger

Next-generation ad tech leaders must combine deep product expertise with strategic, adaptive leadership to navigate AI-driven disruption and sustain industry growth.
fromAdExchanger
1 week ago

Roqad Acquires Zeotap's Third-Party Data Arm To Get A Leg Up On Identity In Europe | AdExchanger

On Tuesday, Roqad, a company that now describes itself as "the LiveRamp of Europe," announced its acquisition of Zeotap-Data, the third-party data division of Zeotap, a startup that once wanted to be the LiveRamp of Europe. Both companies declined to share the financial terms. Roqad CEO Carsten Frien told AdExchanger the deal will help Roqad expand its identity resolution business through access to scaled third-party audience segments and Zeo tap Data's integrations with around 30 ad tech partners, including The Trade Desk, Adform, Google's DV360 and Amazon DSP.
Marketing tech
Marketing tech
fromAdExchanger
1 week ago

GAM Goes Direct To Buyers; Perplexity's Ad Lead Exits | AdExchanger

Google is turning Google Ad Manager into a buy-side platform that could compete with DV360 while offering discounts to attract agencies.
#applovin
Social media marketing
fromSnopes
2 weeks ago

Fake stories about Texas floods reached millions on Facebook. Foreign ad companies likely profited

False celebrity aid stories about the July 2025 Texas floods spread on Facebook, often using AI images to drive readers to ad-supported foreign websites.
fromAdExchanger
2 weeks ago

There Are No Sellers, Only Resellers; BlueSky's Blue Ocean (For Marine Biologists) | AdExchanger

Put another way, SSPs are being cut out of deals as much as possible in the interest of supply-path optimization - which means more demand is flowing through OpenPath, TTD's direct connection to publishers. Oh, and TTD gets more revenue in the long run. But should all SSPs really be classified as resellers? Under the IAB's ads.txt spec , publishers can declare SSPs as either direct or indirect sellers of their ad inventory. And if the SSP is authorized as a direct seller in ads.txt, then it "is indeed a direct supply chain," according to Jounce . But a recent update to TTD's partner portal says: "We consider SSPs to be intermediaries because they are not a direct path to inventory." That's why, when a publisher sells inventory through an SSP and OpenPath, TTD's Kokai platform penalizes the SSP path and prioritizes OpenPath . TTD defends this approach by noting some SSPs take exorbitant cuts of publisher revenue and claiming that OpenPath funnels more money to pubs. But one anonymous source tells Digiday they've seen publisher payouts drop 50% as TTD directs more spend to OpenPath.
Marketing tech
Marketing tech
fromExchangewire
2 weeks ago

Q4, AI, and the Most Wonderful Time of the Year

Q4's intense ad spend urgency collides with AI hype, forcing risk-averse pausing of experimental AI campaigns during peak seasonal demand.
Marketing tech
fromDigiday
2 weeks ago

Why Ace Hardware believes its RMN can be a late-stage competitor - without 'homegrowing anything'

Ace Hardware launched RedVest Media retail media network to capture late-mover advantages by offering onsite and offsite ad solutions, standardized measurement, and a plug-and-play tech stack.
fromThe Hollywood Reporter
2 weeks ago

Why Fanatics Is Taking a Swing at the Sports Advertising Business

"In a increasingly divided world, there are a few things that can bring people together, and sports is one of them," Gorman says in an interview with The Hollywood Reporter. "Brands want to surround themselves with those moments that people are finding joy in."
Marketing tech
Marketing tech
fromThe Drum
2 weeks ago

How to effectively use first-party data in paid media

Prioritize business objectives and integrate paid media with first-party data strategies to translate audience insights into measurable, scalable performance using appropriate ad tech capabilities.
E-Commerce
fromExchangewire
3 weeks ago

OpenX Integrates S&P Global Mobility's Polk Automotive Solutions - ExchangeWire.com

OpenX integrates with Polk Automotive Solutions to enhance automotive advertising effectiveness, enabling real-time campaign attribution tied to vehicle transactions.
#digital-advertising
fromExchangewire
3 months ago
Marketing tech

Nano Interactive & Compliant Collaborate to Enhance Media Integrity for Brands' Media Investments - ExchangeWire.com

fromExchangewire
3 months ago
Marketing tech

Nano Interactive & Compliant Collaborate to Enhance Media Integrity for Brands' Media Investments - ExchangeWire.com

#the-trade-desk
E-Commerce
fromDigiday
4 weeks ago

The Rundown: Ad tech's Q2 report card

Publicly listed ad tech companies face volatile stock performance influenced more by narrative than earnings.
EU data protection
fromAdExchanger
1 month ago

Behavioral Ads Get A Break - But Not A Free Pass - In Updated CCPA Regs | AdExchanger

California's updated privacy regulations ease compliance for ad tech while imposing stricter rules on automated decision-making.
US politics
fromDigiday
1 month ago

Magnite hints at potential future legal action against Google

Magnite reported $173 million revenue with CEO insights linking Google antitrust developments to future market positioning.
Digital life
fromExchangewire
1 month ago

From Creepy to Clueless: Is Vibe Targeting Becoming Ad Tech's Latest Black Box? - ExchangeWire.com

Vibe targeting in ad tech prioritizes intuition over traditional methodologies, raising concerns about efficiency and privacy.
E-Commerce
fromExchangewire
1 month ago

Bidmatic Highlighted a 39% Ad Revenue Growth for Publishers Leveraging HeroVideo

Bidmatic Inc.'s HeroVideo platform helps publishers generate revenue by converting text articles into monetisable videos quickly and efficiently.
E-Commerce
fromAdExchanger
1 month ago

Clean Tap Filters Out 'Sorta CTV' Placements Before Buyers Can Bid On Them | AdExchanger

Clean Tap aims to filter invalid CTV inventory for advertisers, claiming initial tests removed 85% of miscategorized impressions.
Marketing tech
fromAdExchanger
1 month ago

Those Local TV Ads You're Seeing? A Lot Of Them Are Using Blockgraph's Data Onboarding | AdExchanger

Small businesses are the main drivers of social media advertising demand.
Television
fromDigiday
1 month ago

Future of TV Briefing: CTV ad buyers say 'the math isn't mathing' with sell-side shadiness, ad tech fees

CTV ad impressions are perceived as overpriced by ad buyers.
Marketing tech
fromAdExchanger
1 month ago

Meet Blurbs, The Latest Startup Trying To Actually Explain What Programmatic Vendors Do | AdExchanger

Blurbs helps marketers navigate the complex landscape of ad tech vendors by providing clarity on their offerings.
#advertising
fromDigiday
1 month ago

Ad Tech Briefing: The Trade Desk's S&P 500 debut over AppLovin's highlights lingering issues around maturity

The Trade Desk has joined the S&P 500, reflecting a notable achievement for the company and emphasizing its financial strength and stability post-revenue decline.
E-Commerce
E-Commerce
fromExchangewire
1 month ago

TeqBlaze Enables Curated Deals Creation Directly in White-Label SSP & Ad Exchange Platforms

Curated Deals enable tailored audience-specific pipelines and improved alignment between targeting logic and deal structure.
E-Commerce
fromExchangewire
2 months ago

Attekmi Solutions Updates: Enhanced Efficiency & Greater Flexibility

Attekmi introduced platform updates to enhance efficiency, user experience, and product competitiveness.
E-Commerce
fromVariety
2 months ago

Richard Pacheco Named to Head Global Partnerships at Nielsen

Richard Pacheco will oversee global partnership strategy for Nielsen, focusing on alliances with ad-tech firms to drive innovation and business outcomes.
E-Commerce
fromDigiday
2 months ago

WTF is request duplication?

Request duplication involves sending the same ad opportunity to multiple demand-side platforms multiple times, impacting advertising costs.
E-Commerce
fromAdExchanger
2 months ago

Rockerbox's Attribution Journey | AdExchanger

Ron Jacobson transitioned from the Federal Reserve to ad tech, evolving Rockerbox into an attribution services provider after its acquisition by DoubleVerify.
Marketing
fromDigiday
2 months ago

What AI startup Cluely gets - and ad tech forgets - about attention

Cluely's unique narrative-driven approach has captured significant attention and funding in a crowded ad tech market.
E-Commerce
fromDigiday
2 months ago

Ad Tech Briefing: Start-ups are now table stakes for the future of ad tech

Integral Ad Science may separate from Publica amid Criteo's possible divestiture of BidSwitch assets, showing shifts in the ad tech landscape.
Venture
fromDigiday
2 months ago

As Integral Ad Science marks its fourth anniversary on the Nasdaq, speculation mounts over its future

Integral Ad Science faces wavering interest from private equity firms for a potential takeover.
#retail-media
fromExchangewire
3 months ago
Marketing tech

IAB Europe Officially Launches Retail Media Certification Programme for Retailers and Expands Beta Test to Ad Tech Participants

fromDigiday
3 months ago
Marketing tech

Mythbusters: Retail media networks aren't immune to the pitfalls of programmatic media buying

fromExchangewire
3 months ago
Marketing tech

IAB Europe Officially Launches Retail Media Certification Programme for Retailers and Expands Beta Test to Ad Tech Participants

fromDigiday
3 months ago
Marketing tech

Mythbusters: Retail media networks aren't immune to the pitfalls of programmatic media buying

Marketing tech
fromDigiday
2 months ago

Retail media hits maturation curve, eyeing brand budgets with full-funnel makeover

Retail media networks are evolving through strategic partnerships focusing on enhanced advertising efficiency and measurement.
#ai
Marketing tech
fromExchangewire
3 months ago

From AI to Attention: A Final Preview of Topics at ATS Singapore 2025

ATS Singapore 2025 will explore key ad tech issues, focusing on AI and consumer attention.
Over 700 industry members expected to attend, featuring diverse speakers and topics.
#programmatic-advertising
fromDigiday
2 months ago
Marketing tech

Ad Tech Briefing: Cannes Lions' biggest ad tech announcements show how TV is now programmatic

fromDigiday
2 months ago
Marketing tech

Ad Tech Briefing: Cannes Lions' biggest ad tech announcements show how TV is now programmatic

Marketing tech
fromDigiday
2 months ago

Media Briefing: DoubleVerify casts itself as news ally in Cannes - as scrutiny mounts

Keyword blocking remains a significant financial challenge for publishers, leading to substantial revenue losses.
Tensions exist between publishers, marketers, and ad tech providers regarding keyword blocking and its impacts.
Media industry
fromCity AM
2 months ago

Sky, Channel 4 and ITV launch first unified ad marketplace

Sky, Channel 4, ITV, and Comcast are launching a self-service video advertising marketplace for SMEs. This simplifies access to premium advertising across platforms.
Marketing tech
fromDigiday
3 months ago

'Xandr DSP took the brunt of the frustration with Netflix': Overheard at the Digiday virtual town hall

Ad tech dynamics are shifting, prompting media agencies to reassess DSP partnerships for better transparency.
Marketing tech
fromDigiday
3 months ago

Pinterest ramps up programmatic efforts with latest Amazon hire

Pinterest enhances programmatic advertising by hiring Chip Jessop to lead efforts in expanding advertiser pool and integrating ad tech strategies.
Marketing tech
fromExchangewire
3 months ago

Stevie Antonioni appointed as Managing Director UK at Adnami

Adnami appoints Stevie Antonioni as UK managing director to enhance growth strategy and attention-led advertising.
Marketing tech
fromExchangewire
3 months ago

Paapi Raises 420k Pre-Seed Round Led by SFC Capital to Reinvent Ad Measurement

Paapi addresses challenges in ad measurement with independent tracking and performance optimization.
#investment
fromExchangewire
3 months ago
Startup companies

Index Exchange's IX Labs Invests in FirstPartyCapital to Advance Early-Stage Ad Tech Innovation - ExchangeWire.com

fromDigiday
3 months ago
Marketing tech

Inside Index Exchange's multimillion-dollar start-up investment pact with FirstPartyCapital

fromExchangewire
3 months ago
Startup companies

Index Exchange's IX Labs Invests in FirstPartyCapital to Advance Early-Stage Ad Tech Innovation - ExchangeWire.com

fromDigiday
3 months ago
Marketing tech

Inside Index Exchange's multimillion-dollar start-up investment pact with FirstPartyCapital

Marketing tech
fromExchangewire
3 months ago

Same Streets, Same Feeds: The Gentrified Digital Advertising World

The digital landscape has become homogenized, prioritizing convenience over diversity and authenticity.
fromExchangewire
3 months ago

Opti Digital Joins Prebid.org

"We've been working with Prebid for some time, and becoming a member will give us the opportunity to take part in conversations that shape the direction of the ecosystem. We've identified key committees, such as Prebid.js and Prebid Server, where we see opportunities to support the work already underway."
Marketing tech
fromDigiday
3 months ago

Agency-SSP partnerships are growing more common - and blurring programmatic's old dividing lines

We're actively pushing more of our spend to those four partners.
Marketing tech
Marketing tech
fromExchangewire
3 months ago

Covatic Launches the Covatic Tag, Enabling Rapid Audience Data Integration for Publishers

Covatic Tag enables fast, user-friendly access to premium audience data for media organizations without needing developer support.
Marketing tech
fromDigiday
3 months ago

Ad Tech Briefing: MNTN is ad tech's canary in the coal mine for future public listings

MNTN's IPO resurgence offers a hopeful outlook for ad tech companies in public markets amid challenges.
Marketing tech
fromDigiday
3 months ago

Pitch deck: Here's how Amazon has been selling its DSP so far this year

Amazon is shifting its advertising strategy to leverage its data beyond its own platform, targeting a broader audience.
The company aims to position its DSP as a key player in the open web advertising space, competing with established ad tech firms.
Marketing tech
fromDigiday
3 months ago

Ad tech's IPO dreams are stirring again - MNTN just made them look a bit more real

MNTN's IPO signals momentum in ad tech, despite the challenges it faces compared to competitors.
Marketing tech
fromExchangewire
3 months ago

ATS Singapore 2025: Delving Deeper into This Year's Topics - ExchangeWire.com

ATS Singapore celebrates its 14th anniversary, bringing together industry experts to discuss key topics in APAC ad tech, including AI and retail media.
#nasdaq-100
fromAol
3 months ago
Tech industry

2 Nasdaq-100 Stocks I'd Buy Without Hesitation Right Now

The Nasdaq-100 index is rebounding with promising investment opportunities despite economic uncertainties.
The Trade Desk is a leading ad tech stock, recovering strongly after a brief downturn.
fromAol
3 months ago
Tech industry

2 Nasdaq-100 Stocks I'd Buy Without Hesitation Right Now

The Nasdaq-100 has rebounded significantly, with potential strong investment opportunities despite ongoing economic uncertainty.
Tech industry
fromAol
3 months ago

2 Nasdaq-100 Stocks I'd Buy Without Hesitation Right Now

The Nasdaq-100 index is rebounding with promising investment opportunities despite economic uncertainties.
The Trade Desk is a leading ad tech stock, recovering strongly after a brief downturn.
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