#ad-tech
#ad-tech

With ad revenue reaching $4.4B, buyers see Walmart's retail media network as the 'one to watch'

Walmart's ad revenue grew significantly, indicating a successful transition to more sophisticated ad strategies.

Marketing tech

Mythbusters: Retail media networks aren't immune to the pitfalls of programmatic media buying

Marketing tech

ATS Singapore 2025: Delving Deeper into This Year's Topics - ExchangeWire.com

fromwww.exchangewire.com

Marketing tech

ATS Singapore 2025: A First Glance at This Year's Topics

With ad revenue reaching $4.4B, buyers see Walmart's retail media network as the 'one to watch'

Walmart's ad revenue grew significantly, indicating a successful transition to more sophisticated ad strategies.

Marketing tech

Mythbusters: Retail media networks aren't immune to the pitfalls of programmatic media buying

Marketing tech

ATS Singapore 2025: Delving Deeper into This Year's Topics - ExchangeWire.com

fromwww.exchangewire.com

Marketing tech

ATS Singapore 2025: A First Glance at This Year's Topics

First search, now ads: How Google could be forced to break up its empire

The DOJ aims to break Google's monopoly in search and ad tech by demanding the divestiture of key business units.

fromSearch Engine Roundtable

Google Illegally Engaged In Anticompetitive Monopolistic Ad Tech Practices

A US judge ruled Google illegally maintained a monopoly in ad tech, strengthening the case for potential breakup.

What if Google isn't forever? Marketers grapple with a platform in flux

Marketers are reevaluating their reliance on Google due to recent antitrust rulings and shifting perspectives on advertising strategies.

How Google took control over online advertising, according to those who watched it happen

Google's acquisition of DoubleClick solidified its advertising monopoly by controlling all layers of the ad ecosystem.

fromTechCrunch

US DoJ wants Google to sell two of its ad products | TechCrunch

The DOJ proposes Google divest key advertising products to restore competition after a court ruling on monopoly practices.

Judge rules against Google in ad tech antitrust case

Google was found guilty of antitrust violations in ad tech markets, mandated to enter a remedies phase with potential sell-off implications.

fromQuartz

First search, now ads: How Google could be forced to break up its empire

The DOJ aims to break Google's monopoly in search and ad tech by demanding the divestiture of key business units.

fromSearch Engine Roundtable

Google Illegally Engaged In Anticompetitive Monopolistic Ad Tech Practices

A US judge ruled Google illegally maintained a monopoly in ad tech, strengthening the case for potential breakup.

What if Google isn't forever? Marketers grapple with a platform in flux

Marketers are reevaluating their reliance on Google due to recent antitrust rulings and shifting perspectives on advertising strategies.

How Google took control over online advertising, according to those who watched it happen

Google's acquisition of DoubleClick solidified its advertising monopoly by controlling all layers of the ad ecosystem.

fromTechCrunch

US DoJ wants Google to sell two of its ad products | TechCrunch

The DOJ proposes Google divest key advertising products to restore competition after a court ruling on monopoly practices.

Judge rules against Google in ad tech antitrust case

Google was found guilty of antitrust violations in ad tech markets, mandated to enter a remedies phase with potential sell-off implications.

Tech industry

2 Nasdaq-100 Stocks I'd Buy Without Hesitation Right Now

fromAol

Tech industry

2 Nasdaq-100 Stocks I'd Buy Without Hesitation Right Now

Tech industry

fromAol

2 Nasdaq-100 Stocks I'd Buy Without Hesitation Right Now

The Nasdaq-100 index is rebounding with promising investment opportunities despite economic uncertainties.

The Trade Desk is a leading ad tech stock, recovering strongly after a brief downturn.

fromAol

Tech industry

2 Nasdaq-100 Stocks I'd Buy Without Hesitation Right Now

more#nasdaq-100

#digital-marketing

fromWSJ

AI Will Soon Dominate Ad Buying, Whether Marketers Like It or Not

Advertisers must balance control and efficiency by embracing AI-driven tools for digital campaigns.

Adapt Or Fade: Crafting A New SEO Playbook For The Era Of LLMs

SEO is evolving; expertise and trustworthiness in content are essential for relevance.

Large language models are changing how users search for information, potentially overshadowing traditional search engines.

Amazon's expanding ad platforms casts shadow on ad tech cottage industry

Amazon's ad business is increasingly competing with established ad tech companies, introducing features that may threaten their viability.

How AI is Changing the Ad Tech Industry Beyond Just Automation

AI is revolutionizing the ad tech sector by enhancing hyper-personalization and improving advertising outcomes while maintaining user privacy.

Without Google's cookie cutoff hanging over them, buyers are lukewarm on alternative IDs

The lack of a deadline for phasing out third-party cookies is slowing the adoption of alternative identifiers in ad tech.

'We're seeing an immense uplift in the scale': How generative AI is fueling the next wave of ad tech fraud

Generative AI is being exploited by fraudsters to hijack ad revenues and mimic trusted publishers, complicating the ad tech landscape.

fromWSJ

AI Will Soon Dominate Ad Buying, Whether Marketers Like It or Not

Advertisers must balance control and efficiency by embracing AI-driven tools for digital campaigns.

Adapt Or Fade: Crafting A New SEO Playbook For The Era Of LLMs

SEO is evolving; expertise and trustworthiness in content are essential for relevance.

Large language models are changing how users search for information, potentially overshadowing traditional search engines.

Amazon's expanding ad platforms casts shadow on ad tech cottage industry

Amazon's ad business is increasingly competing with established ad tech companies, introducing features that may threaten their viability.

How AI is Changing the Ad Tech Industry Beyond Just Automation

AI is revolutionizing the ad tech sector by enhancing hyper-personalization and improving advertising outcomes while maintaining user privacy.

Without Google's cookie cutoff hanging over them, buyers are lukewarm on alternative IDs

The lack of a deadline for phasing out third-party cookies is slowing the adoption of alternative identifiers in ad tech.

'We're seeing an immense uplift in the scale': How generative AI is fueling the next wave of ad tech fraud

Generative AI is being exploited by fraudsters to hijack ad revenues and mimic trusted publishers, complicating the ad tech landscape.

more#digital-marketing

Scope3 aims to upend ad tech with an 'agentic platform' for 'effective, responsible advertising'

Scope3 launched an AI-powered advertising platform to improve efficiency in ad tech.

The initiative aims to address digital media buying inefficiencies.

Programmatic advertising's endless cycle of reinvention and rot

Brian O'Kelley aims to revolutionize ad tech using AI to restore trust and efficiency in a scandal-plagued industry.

How 'The Godfather of ad tech' aims to 'reimagine' brand safety and challenge the status quo

Scope3's new AI platform reimagines brand safety for programmatic advertising using advanced algorithms and content classification.

Artificial intelligence

Agentic AI: Beyond the Buzzword

Marketing tech

Ad Tech Briefing: Microsoft's DSP closure signals ad tech consolidation, as well as the AI arms race

Scope3 aims to upend ad tech with an 'agentic platform' for 'effective, responsible advertising'

Scope3 launched an AI-powered advertising platform to improve efficiency in ad tech.

The initiative aims to address digital media buying inefficiencies.

Programmatic advertising's endless cycle of reinvention and rot

Brian O'Kelley aims to revolutionize ad tech using AI to restore trust and efficiency in a scandal-plagued industry.

How 'The Godfather of ad tech' aims to 'reimagine' brand safety and challenge the status quo

Scope3's new AI platform reimagines brand safety for programmatic advertising using advanced algorithms and content classification.

Artificial intelligence

Agentic AI: Beyond the Buzzword

Marketing tech

Ad Tech Briefing: Microsoft's DSP closure signals ad tech consolidation, as well as the AI arms race

Women in Ad Tech: Is the Industry Inclusive Enough?

Women are underrepresented in leadership roles in the ad tech sector despite comprising a large part of the workforce.

Marketing tech

Ad Tech Powerhouse Marc Bearman Joins Mistplay to Steer Future Rewarded Advertising Innovation

Marketing tech

Pubstack Appoints Federico Benincasa as Chief Product Officer to Drive Innovation & Growth

Women in technology

Women in Ad Tech: Is the Industry Inclusive Enough?

Women are underrepresented in leadership roles in the ad tech sector despite comprising a large part of the workforce.

Marketing tech

Ad Tech Powerhouse Marc Bearman Joins Mistplay to Steer Future Rewarded Advertising Innovation

Marketing tech

Pubstack Appoints Federico Benincasa as Chief Product Officer to Drive Innovation & Growth

Netflix Ad Tier Hits 94 Million Global Monthly Active Users

Netflix's ad tier is experiencing significant growth, with 94 million monthly active users globally and high user engagement levels.

Digest: Netflix to Launch In House Ad Tech Suite Across EMEA; Roblox Opens In-Game Merch Sales to Creators

Netflix expands its ad capabilities across EMEA with in-house ad tech suite, enhancing tools and measurement for advertisers.

fromAdweek

Netflix Ad Tier Hits 94 Million Global Monthly Active Users

Netflix's ad tier is experiencing significant growth, with 94 million monthly active users globally and high user engagement levels.

Digest: Netflix to Launch In House Ad Tech Suite Across EMEA; Roblox Opens In-Game Merch Sales to Creators

Netflix expands its ad capabilities across EMEA with in-house ad tech suite, enhancing tools and measurement for advertisers.

GumGum Just Made Digital Ads 90% Cleaner

GumGum achieves top carbon efficiency in digital advertising with 0.48 grams of CO2e per impression, far exceeding industry averages.

Marketing tech

Scope3's latest launch is as much about the economics of ad tech as it is about AI

Marketing tech

Kargo Achieves Official CarbonNeutral Certification, Reflecting a Global Commitment to Sustainability

Media industry

GumGum Just Made Digital Ads 90% Cleaner

GumGum achieves top carbon efficiency in digital advertising with 0.48 grams of CO2e per impression, far exceeding industry averages.

Marketing tech

Scope3's latest launch is as much about the economics of ad tech as it is about AI

Marketing tech

Kargo Achieves Official CarbonNeutral Certification, Reflecting a Global Commitment to Sustainability

more#sustainability

#demand-side-platform

Microsoft Advertising is closing the Xandr DSP

Microsoft Advertising is shutting down its demand-side platform due to a shift in focus towards AI-powered advertising solutions.

Marketing tech

Ad Tech Briefing: How much could Yahoo's DSP sell for - and to whom?

Marketing tech

Azerion Launches Hawk DSP in the US

Microsoft Advertising is closing the Xandr DSP

Microsoft Advertising is shutting down its demand-side platform due to a shift in focus towards AI-powered advertising solutions.

Ad Tech Briefing: How much could Yahoo's DSP sell for - and to whom?

Potential sale of Yahoo's demand-side platform highlights a pivotal moment in ad tech consolidation and competitive reshaping.

more#demand-side-platform

Marketing tech

Azerion Launches Hawk DSP in the US

Ties between The Trade Desk and key media agencies are weakening

Agencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.

The Trade Desk stumbles, and the ad tech world cheers - maybe too soon

The Trade Desk's recent struggles reflect broader instability within the ad tech industry, as confidence dwindles and frustration grows among media agencies.

Marketing tech

Q1 was a win for The Trade Desk, but bigger tests lie ahead

Marketing tech

The Trade Desk unfurls OpenSincera

Marketing tech

A check on The Trade Desk's risks and rewards

Ties between The Trade Desk and key media agencies are weakening

Agencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.

The Trade Desk stumbles, and the ad tech world cheers - maybe too soon

The Trade Desk's recent struggles reflect broader instability within the ad tech industry, as confidence dwindles and frustration grows among media agencies.

Marketing tech

Q1 was a win for The Trade Desk, but bigger tests lie ahead

Marketing tech

The Trade Desk unfurls OpenSincera

Marketing tech

A check on The Trade Desk's risks and rewards

PubMatic brings generative AI to media buying platform

PubMatic's new AI-driven platform enhances control for advertisers over media spending.

The platform streamlines the media buying process, leveraging generative AI for optimized campaigns.

Opti Digital Unveils New Brand Identity Reflecting Strategic Growth

As we continue to evolve, our new brand identity and platform structure are designed to equip publishers with the tools they need to take full control of their monetisation strategies.

Marketing tech

Ad veteran Peter Naylor joins Kochava board, and sees opportunity in market flux

Peter Naylor returns to the ad industry as board member at Kochava, signaling optimism for ad tech's growth.

#artificial-intelligence

Publicis Groupe to buy Lotame in a rare instance of agency-led ad tech consolidation

Publicis Groupe's acquisition of Lotame enhances its global identity and data-management capabilities, particularly in AI and data strategies.

Why AI integration is the key to amplifying its value

AI in ad tech should enhance workflows rather than serve as isolated features for maximum impact.

Publicis Groupe to buy Lotame in a rare instance of agency-led ad tech consolidation

Publicis Groupe's acquisition of Lotame enhances its global identity and data-management capabilities, particularly in AI and data strategies.

more#artificial-intelligence

Why AI integration is the key to amplifying its value

AI in ad tech should enhance workflows rather than serve as isolated features for maximum impact.

ATS Singapore 2025: What to Expect

Rachel Smith, CEO of ExchangeWire, expresses excitement over returning to the APAC region for ATS Singapore 2025, emphasizing the industry's development amid challenges.

Marketing tech

Adalytics Investigation Exemplifies Kargo's Commitment to Transparency

Brands are at significant risk when ads appear on inappropriate websites due to inadequate screening by ad tech vendors.

Kargo and TRUST X are leading examples of SSPs prioritizing brand safety and transparency.

Startup companies

DoubleVerify Strengthens Ad Tech Ecosystem, Makes Strategic Investment in FirstPartyCapital to Drive Industry-Wide Innovation

FirstPartyCapital's investment from DoubleVerify enhances support for AI-driven ad tech startups and reinforces innovation in digital advertising.

The outlook for ad tech M&A in 2025

The digital media and marketing ecosystem experienced a 13% annual increase in mergers and acquisitions.

4 weeks ago

Startup companies

FirstPartyCapital Launches FirstPartyStudio to Empower Start-Ups with High-Quality Expertise

Marketing tech

The Wires 2025: Second Wave of Judges Revealed

Adalytics Investigation Exemplifies Kargo's Commitment to Transparency

Brands are at significant risk when ads appear on inappropriate websites due to inadequate screening by ad tech vendors.

Kargo and TRUST X are leading examples of SSPs prioritizing brand safety and transparency.

Startup companies

DoubleVerify Strengthens Ad Tech Ecosystem, Makes Strategic Investment in FirstPartyCapital to Drive Industry-Wide Innovation

FirstPartyCapital's investment from DoubleVerify enhances support for AI-driven ad tech startups and reinforces innovation in digital advertising.

The outlook for ad tech M&A in 2025

The digital media and marketing ecosystem experienced a 13% annual increase in mergers and acquisitions.

4 weeks ago

Startup companies

FirstPartyCapital Launches FirstPartyStudio to Empower Start-Ups with High-Quality Expertise

Marketing tech

The Wires 2025: Second Wave of Judges Revealed

Data Distribution: Plumbing For Programmatic Activation

Publicis' acquisition of Lotame enhances its global data strategy, addressing previous limitations with Epsilon.

Data distribution companies are essential for effective digital advertising campaigns.

Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different ways

Ad tech must prioritize effectiveness over efficiency to combat the monetization of child sexual abuse material.

What's Really Powering Ad Tech in 2025? Insights from Women at the Forefront - ExchangeWire.com

The integration of AI-driven solutions is transforming ad tech by enhancing consumer engagement and ensuring more relevant advertising experiences.

Digest: Latest Ad Tech Acquisitions; Publishers Losing Against AI Search Engines?

Interpublic Group sells R/GA to Truelink Capital and Viant Technology acquires Lockr, underscoring significant shifts in ad tech and data management.

fromAxios

Exclusive: DoubleVerify agrees to acquire Rockerbox

DoubleVerify is acquiring Rockerbox to enhance ad tech performance metrics, reflecting marketers' focus on ad spend outcomes.

Marketing tech

Mantis Announces New Attention Metrics Tool to Enhance Campaign Performance

Marketing tech

HBAgency Partners in EU Project to Drive Innovation & Security in Ad Tech

Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different ways

Ad tech must prioritize effectiveness over efficiency to combat the monetization of child sexual abuse material.

What's Really Powering Ad Tech in 2025? Insights from Women at the Forefront - ExchangeWire.com

The integration of AI-driven solutions is transforming ad tech by enhancing consumer engagement and ensuring more relevant advertising experiences.

Digest: Latest Ad Tech Acquisitions; Publishers Losing Against AI Search Engines?

Interpublic Group sells R/GA to Truelink Capital and Viant Technology acquires Lockr, underscoring significant shifts in ad tech and data management.

fromAxios

Exclusive: DoubleVerify agrees to acquire Rockerbox

DoubleVerify is acquiring Rockerbox to enhance ad tech performance metrics, reflecting marketers' focus on ad spend outcomes.

Marketing tech

Mantis Announces New Attention Metrics Tool to Enhance Campaign Performance

#programmatic-advertising

Marketing tech

HBAgency Partners in EU Project to Drive Innovation & Security in Ad Tech

more#digital-advertising

Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency

Marketers are increasingly focused on gaining transparency regarding ad tech fees to ensure fair practices and maximize publisher revenue.

How contextual targeting providers' pitch to brand clients and agencies has changed

Advertisers are increasingly gravitating towards contextual targeting amidst concerns over third-party cookies and ad tech issues.

How traffic shaping tools powered by real-time demand insights are redefining programmatic efficiency

Programmatic advertising spend is rising significantly, reaching $180 billion by 2025, but faces efficiency challenges in the supply chain.

Why Index Exchange's CEO thinks curation is programmatic's biggest shake-up since header bidding - maybe even bigger

Curation is poised to significantly change programmatic advertising, potentially more than header bidding.

Index Exchange's Andrew Casale believes curation will transform economic dynamics and ad revenue distribution.

More Flexibility & Control: TeqBlaze Launches Redesigned SSP + AdExchange

TeqBlaze's redesigned platform enhances user control and flexibility in ad trading with advanced permissions and personalized analytics.

Marketing tech

Ad Tech Briefing: The AI-powered reallocation of margin is just more of the same

Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency

Marketers are increasingly focused on gaining transparency regarding ad tech fees to ensure fair practices and maximize publisher revenue.

How contextual targeting providers' pitch to brand clients and agencies has changed

Advertisers are increasingly gravitating towards contextual targeting amidst concerns over third-party cookies and ad tech issues.

How traffic shaping tools powered by real-time demand insights are redefining programmatic efficiency

Programmatic advertising spend is rising significantly, reaching $180 billion by 2025, but faces efficiency challenges in the supply chain.

Why Index Exchange's CEO thinks curation is programmatic's biggest shake-up since header bidding - maybe even bigger

Curation is poised to significantly change programmatic advertising, potentially more than header bidding.

Index Exchange's Andrew Casale believes curation will transform economic dynamics and ad revenue distribution.

More Flexibility & Control: TeqBlaze Launches Redesigned SSP + AdExchange

TeqBlaze's redesigned platform enhances user control and flexibility in ad trading with advanced permissions and personalized analytics.

more#programmatic-advertising

Marketing tech

Ad Tech Briefing: The AI-powered reallocation of margin is just more of the same

fromCoinDesk

Crypto Ad-Tech Shop Builds 'Retargeting' Service to Reel in Likely Customers

Web3 marketing is evolving with innovative targeting methods despite the complexities surrounding user anonymity and data privacy.

UK politics

Labour's Impact on UK Ad Tech: What has changed so far? - ExchangeWire.com

Labour's victory has initiated significant reforms in data protection and funding for creative industries in the UK ad tech ecosystem.

Sources: T-Mobile has held talks to buy location-based ad startup Blis

Blis may finalize a $200 million deal with T-Mobile amid a wave of mergers in the ad tech sector.

Marketing tech

The semantic slide of programmatic's power word: 'curation'

Media industry

WTF is IAB Tech Lab's Ad Creative ID Framework?

Sources: T-Mobile has held talks to buy location-based ad startup Blis

Blis may finalize a $200 million deal with T-Mobile amid a wave of mergers in the ad tech sector.

Marketing tech

The semantic slide of programmatic's power word: 'curation'

Media industry

WTF is IAB Tech Lab's Ad Creative ID Framework?

more#advertising

Introducing the Digiday+ Ad Tech Briefing: A new way to unpack the industry's biggest stories

The Ad Tech Briefing is a novel newsletter that aims to provide deeper analysis and insights on the rapidly evolving ad tech landscape that mainstream media often overlooks.

Marketing tech

Major Changes: Attekmi Redesigns All of its Ad Exchange Solutions

Attekmi has redesigned its ad exchange solutions focused on user feedback to enhance convenience, offering a streamlined experience that improves navigation and accessibility for partners.

Marketing tech

Brian O'Kelley's Scope3 is promising an AI-powered ad tech reset - publishers aren't buying it yet

Publishers remain skeptical about Brian O'Kelley's Scope3 ad platform despite its potential to address inefficiencies in the ad tech ecosystem.

The Stack: Ad Tech Acquisitions, Targeting Trouble and Publishers vs AI

Acquisitions in the ad tech sector surged this week, with significant deals and scrutiny for publishers in the midst of evolving privacy concerns.

Council Post: The Future Of Performance Marketing With Data Clean Rooms And AI-Enabled Cross-Channel Measurement

Data clean rooms enable better marketing measurement and optimization by providing a collaborative platform for data analysis.

The Stack: Ad Tech Acquisitions, Targeting Trouble and Publishers vs AI

Acquisitions in the ad tech sector surged this week, with significant deals and scrutiny for publishers in the midst of evolving privacy concerns.

Council Post: The Future Of Performance Marketing With Data Clean Rooms And AI-Enabled Cross-Channel Measurement

Data clean rooms enable better marketing measurement and optimization by providing a collaborative platform for data analysis.

The latest earnings round shows public markets aren't for the faint-hearted

Ad tech companies reported strong earnings for Q4 2024, but market reactions were negatively impacted, affecting valuations and stock prices.

Could AppLovin Stock Help You Become a Millionaire? | The Motley Fool

AppLovin's transition from mobile gaming to ad tech has led to explosive growth, with over 500% stock increase in one year.

Why Perion Network Stock Is Plummeting Today | The Motley Fool

Perion Network faces investor backlash from Q4 earnings miss and weak guidance, resulting in substantial stock depreciation.

The latest earnings round shows public markets aren't for the faint-hearted

Ad tech companies reported strong earnings for Q4 2024, but market reactions were negatively impacted, affecting valuations and stock prices.

Could AppLovin Stock Help You Become a Millionaire? | The Motley Fool

AppLovin's transition from mobile gaming to ad tech has led to explosive growth, with over 500% stock increase in one year.

Why Perion Network Stock Is Plummeting Today | The Motley Fool

Perion Network faces investor backlash from Q4 earnings miss and weak guidance, resulting in substantial stock depreciation.

The Rundown: Google Chrome's IP tracking updates

Google Chrome's updated policy hints at continued reliance on third-party cookies despite efforts to improve user privacy regarding IP addresses.

Onetag Partners with Utiq to Bring Deterministic Telco-Powered Authentic Audiences to its Smart Curation Platform

Bringing together Utiq's telco-powered ID with Onetag's Smart Curation Platform will allow advertisers to reach their audience effectively without compromising user privacy.

Marketing