PubMatic experienced a strong fourth quarter and is poised for revenue growth in 2024, benefitting from the forecasted 13% growth in digital advertising globally.
PubMatic's differentiated offerings, such as the Activate feature for connected TV advertising, position it well to capture growth in the digital advertising market. [ more ]
Ad tech continues to balance skepticism and cautious optimism amid Google's latest cookie delay
Ad tech execs continue to navigate uncertainties around Google's cookie phase-out plan, emphasizing the gradual transition and interpreting indirect signals from Google. [ more ]
What The CMA Has To Say About The Privacy Sandbox; The Cookie's Loss Is MMM's Gain | AdExchanger
The UK's Competition and Markets Authority (CMA) has highlighted concerns over Google's Privacy Sandbox potentially favoring Google and compromising competition. [ more ]
UK data watchdog not happy with Google's Privacy Sandbox
Google's Privacy Sandbox faces challenges in providing sufficient privacy, according to a draft report from the UK's Information Commissioner's Office. [ more ]
Chrome Privacy Sandbox Has A Message For The IAB Tech Lab: Our Baby Isn't Ugly | AdExchanger
Google responds to a report by the IAB Tech Lab's Privacy Sandbox Task Force on the limitations of Chrome Privacy Sandbox APIs for digital advertising use cases.
Google claims that many of the use cases are supported and those that aren't have been degraded intentionally to prioritize privacy goals.
Ad tech companies will need to innovate and fundamentally change the way they work in Chrome to make the most of Privacy Sandbox APIs. [ more ]
Google Tells Ad Tech To Take Its Medicine And Give The Privacy Sandbox A Try | AdExchanger
Google's Chrome Privacy Sandbox faces opposition from industry opponents who view Google as self-serving and the sandbox solutions as inadequate.
The Privacy Sandbox does not provide one-to-one replacements for third-party cookie supported use cases, but Google is committed to pushing privacy-preserving solutions. [ more ]
Digiday's Oral History of Ad Tech podcast, episode 2, with Ari Paparo
Ari Paparo, a serial entrepreneur and influential figure in ad tech, discusses the history and state of the industry in a conversation with Digiday.
Topics covered include the hustle of ad tech in the 1990s, Paparo's role in DoubleClick's turnaround and sale to Google, the business model of ad networks in the 2000s, the rise of ad exchanges and the fall of ad networks, and the inventors in ad tech. [ more ]
Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024
Only 36 cents of every dollar entering DSP reaches consumers effectively
Infillion to relaunch MediaMath by end of year
Dentsu predicts 4.6% ad spend increase for 2024 [ more ]
Digiday's Oral History of Ad Tech podcast, episode 1, with Brian O'Kelley
Brian O'Kelley, considered one of the godfathers of ad tech, shares his experiences and insights in the first episode of the Digiday podcast series on the history of ad tech.
O'Kelley discusses his involvement in building the first ad exchange at Right Media, AppNexus' battle with Google, and his decision to walk away from AT&T after its acquisition of his company. [ more ]
The ANA Releases Its Second Transparency Report - Hits The Open Web As 25% Waste | AdExchanger
The Association of National Advertisers (ANA) has released its second Programmatic Media Supply Chain Transparency Report, which aims to address ad tech margin issues.
The report suggests reducing SSP contracts to between five and seven vendors and highlights that 25% of the open web programmatic market, amounting to $22 billion, is wasted. [ more ]
Why Ad Tech Is The New Change Management For Retailers | AdExchanger
Mark Heitke transitioned from Best Buy to Symbiosys to be an agent of change in retail media, focusing on collaborative bidding between retailers and brands. [ more ]
MediaMath has signed dozens of SSPs, including former short-changed creditors, after ad tech's biggest bankruptcy
MediaMath's Chapter 11 filing marked a significant financial shock in ad tech, emphasizing the importance of strategic decision-making beyond technology innovation. [ more ]
The Pros And Pitfalls Of AI; Dating App Data Is A No-Go | AdExchanger
Google's generative AI tool within Demand Gen has restrictions like not generating people or brand logos without reference photos, aiming to prevent offensive content production. [ more ]
Microsoft's bid to play Google's Privacy Sandbox questioned
Microsoft is developing a 'privacy preserving' mechanism for interest-based ads in Edge browser similar to Google's Privacy Sandbox.
Third-party cookies are facing obsolescence due to privacy regulations and updates by major browsers, prompting innovations like Google's Privacy Sandbox. [ more ]
The Magic Cookie, Longtime Enabler Of Ad Tech, Dies At 30 | AdExchanger
The cookie, originally designed to support an in-browser shopping cart feature, became the go-to ID for ad servers and networks, enabling ad targeting.
The cookie was born in 1994, but its impact on advertising lasted until its death in 2021. [ more ]
Lotame syncs with Trade Desk's Unified ID 2.0 as cookie deprecation begins
Ad tech company Lotame has adopted Unified ID 2.0 (UID2) technology to enhance cross-channel data interoperability.
Lotame's data capabilities will now include audience activation across authenticated ad inventory in display, video and connected TV (CTV) channels. [ more ]
The FreeThinking Group launches Freethinking Capital and invests in FirstPartyCapital
Freethinking Capital has announced a strategic partnership with FirstPartyCapital (FPC), a venture capital firm specializing in ad tech and martech.
The partnership aims to connect companies within the FirstPartyCapital roster with brands under the Freethinking Group umbrella, enabling increased commercial opportunities and access to innovative technology. [ more ]
Retail Search Startup Symbiosys Raises $9 Million For Its 'Collaborative Bidding' Model | AdExchanger
Retail search is currently a mess, with brands and retailers bidding against themselves and each other.
Startups like Symbiosys are trying to clean up this clutter with collaborative bidding, which allows for increased sharing of budget costs and KPIs between retailers and product brands. [ more ]
The Big Story: The Cookieless Expanse Ahead | AdExchanger
Marketers are caught in a dilemma between wanting a sustainable and competitive media ecosystem and the pressure to deliver immediate results.
Agencies are focusing on guiding clients through first-party data initiatives and the growth of retail media rather than relying on third-party cookies. [ more ]
A History of Ad Tech Chapter 3: The Holdcos Strike Back
April 2007 marked a pivotal month in ad tech's development as DoubleClick planned to launch an ad exchange, which spurred other big players like Microsoft to invest in the sector.
The ad exchange became a significant technology in the ad tech industry, especially during the programmatic era when tech standardizations helped its growth. [ more ]
Predictions about things we think will happen, things we wish will happen, and things we should actively do.
Advertising has been a failure for publishers, with a decline in revenue and a disconnect between the ad-tech middlemen's profits and publishers' gains. [ more ]