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fromExchangewire
3 days agoAdzymic Makes Key Appointment to Drive Growth in North Asia
Sally Ng has a proven track record of driving commercial strategy and revenue growth across complex, multi-market environments, making her exceptionally well positioned to accelerate Adzymic's ambitions in North Asia.
Marketing tech
Marketing tech
fromDigiday
2 weeks agoFuture of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center
Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.
fromExchangewire
3 weeks agoAdzymic Powers Omnichannel Grimace Shake Campaign for McDonald's Singapore - ExchangeWire.com
The campaign begins with a gamified DOOH execution placed in high-footfall Gen Z locations including Dhoby Ghaut, Bugis, Singapore Management University, and the Central Business District. These locations help bring the Grimace Shake campaign into the flow of Singapore's daily urban movement.
Marketing
#agentic-ai
Marketing tech
fromMarketing Dive
1 month agoBeverage marketer sees cost savings with agentic media-buying test
PubMatic and Butler/Till executed a fully autonomous AI-driven advertising campaign for Geloso Beverage Group that reduced supply chain costs by 5.5x while maintaining quality standards and exceeding performance targets.
fromBenzinga
1 month agoSmart Money Move: Frederik van der Kooi Grabs $89K Worth Of Criteo Stock - Criteo (NASDAQ:CRTO)
Criteo SA is an ad-tech company in the digital advertising market. Its technology allows retailer advertisers to launch multichannel and cross-device marketing campaigns in real time. With real-time return on investment analysis of the ads, the firm's clients can adjust their marketing strategies dynamically.
Marketing tech
Marketing tech
fromAdExchanger
1 month agoJeff Green On Why Everyone's Up OpenPath's Pipes; Amazon Sues Perplexity's Shopper Bot | AdExchanger
The Trade Desk CEO Jeff Green discusses chatbot advertising, Amazon's DSP future, and OpenPath's role in exposing inefficient supply chain middlemen in the ad tech industry.
Marketing tech
from24/7 Wall St.
1 month agoBack From the Dead: The Trade Desk Soars as Hope Is Resurrected
The Trade Desk's stock surged 26% on reports that OpenAI is considering using its platform to sell ads, offering the struggling ad-tech company a potential revenue catalyst after losing 60% of its value.
Marketing tech
fromAdExchanger
1 month agoCan Media Buyers Learn Organic Tricks?; The New Holdco Defaults | AdExchanger
Viral app tactics—shameless onboarding, gamified incentives, and immediate review requests—can inform paid-media onboarding, while Trade Desk’s OpenPath raises transparency and competition concerns.
Privacy professionals
fromAdExchanger
2 months agoAd Tech Says It's Not In The Surveillance Business. Now Is The Time To Prove It | AdExchanger
Commercial ad tech and location-data tools risk being repurposed for government investigations, creating urgent privacy, ethical, and regulatory concerns for vendors and users.
fromDigiday
2 months agoAd Tech Briefing: A mid-term report card
Liftoff Mobile's decision to postpone its planned initial public offering on the Nasdaq crystallized a shift in Wall Street's mindset: it won't reward growth at any cost, particularly when it comes with heavy AI investment. The company cited " market conditions " after a sharp selloff across software stocks, with more than $800 billion wiped from the S&P 500 software and services index since late January. That retrenchment followed earnings from Alphabet and Amazon, which, while showing sizeable revenue gains,
Marketing tech
Marketing tech
fromDeadline
2 months agoCineverse Acquires Ad Tech Company IndiCue For $22 Million, Stock Pops
Cineverse acquired IndiCue to integrate CTV ad-tech into its Matchpoint platform, accelerating its transformation into a unified streaming infrastructure provider for monetization and optimization.
fromThe Drum
2 months agoWhy marketers should capitalize on Pinterest influencers
As the latest social media IPO, Pinterest is making headlines, and I've long been a fan of the platform for many reasons. For one, Pinterest operates in a unique social space. It's the place I go when I'm looking for inspiration, whether it's designing my apartment, or planning an event. On Pinterest I have a buyer's mindset, and with a captive audience looking to purchase, Pinterest has an opportunity to grow as a social commerce platform.
Social media marketing
fromElectronic Frontier Foundation
2 months agoGoogle Settlement May Bring New Privacy Controls for Real-Time Bidding
The moment you visit a website or app with ad space, it asks an ad tech company to determine which ads to display for you. This involves sending information about you and the content you're viewing to the ad tech company. This ad tech company packages all the information they can gather about you into a "bid request" and broadcasts it to of potential advertisers.
Privacy professionals
fromThe Drum
2 months agoFrench ad tech startup Adikteev closes London office
The business is pulling its EMEA operations and activities back into its headquarters in Paris, France just seven months after it set up a London base. Executives in London were tasked with selling to media agencies the Adikteev's MotionLead technology, which creates bespoke mobile ad units, and it is understood that the first local campaigns for the formats had been secured.
fromThe Drum
2 months agoInfluencer names former 4C Insights director Kirsty Brice as global marketing director
With over 17 years of extensive industry experience, working in the marketing, advertising and digital ad-tech industry across EMEA and global markets, Brice brings a wealth of knowledge and expertise to the role. Brice most recently held the role of director of EMEA marketing at 4C Insights, where she led the companies EMEA marketing strategies focussed around both their agency and brand partners. She was also responsible for amplifying their official marketing partnerships with Facebook, Instagram, Twitter, Pinterest, Snap, Google and Linkedin.
Business
fromThe Motley Fool
2 months agoThis Growth Stock Has Been Absolutely Crushed. But Is It Finally Time to Buy? | The Motley Fool
The Trade Desk's stock has plunged about 74% from highs despite double-digit revenue and earnings growth, including sustained high customer retention and AI-driven ad-spend momentum.
Marketing tech
fromAdExchanger
3 months agoGamera Raises $1.6 Million To Protect The Open Web's Media Quality | AdExchanger
Gamera provides publishers code-on-page media-quality measurement, direct sales support, and a chatbot analytics dashboard to help monetize high-quality open-web inventory and curate PMPs.
Marketing tech
fromThedrum
3 months agoInMobi Forges Global Partnership with Ad Net Zero to Further its Commitment to Sustainable Advertising Practices
InMobi partners with Ad Net Zero to decarbonise advertising, reduce carbon footprint, and align ad tech operations with sustainability and science-based targets.
fromAdExchanger
3 months agoCPG Data Seller SPINS Moves Into Media With MikMak Acquisition | AdExchanger
SPINS wanted to expand into MikMak's space - which is to say, serving online ads and driving online conversions - as an extension of its in-store purchase and shelf-monitoring data offering. The conversation quickly changed to, "actually, what would it look like if these two entities came together?" Margolis said. For MikMak, the appeal, according to the startup's CEO and Founder Rachel Tipograph, is that SPINS "has a proprietary data asset that we always wish we had."
E-Commerce
fromExchangewire
3 months agogoTom Strengthens Team With Key Hires in Commercial Development & Product Management
goTom continues its strategic growth trajectory in 2026, investing in expertise, international expansion and product innovation to further consolidate its position as a leading European SaaS platform for digital ad sales management. Today (12th January, 2025), the company welcomes three new team members: Yasin Korkmaz joins as senior account executive, Laurent Meuzard takes on the role of country director for France, and Megan Balschun strengthens the product team as product manager.
France news
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