The Rundown: Google Chrome's IP tracking updatesGoogle Chrome's updated policy hints at continued reliance on third-party cookies despite efforts to improve user privacy regarding IP addresses.
Ex-employee sues Apple for 'surveillance' after being forced to edit LinkedIn profile - 9to5MacA former Apple employee is suing the company for allegedly restricting his privacy and job prospects through their policies.
Study: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands | AdExchangerEffective advertising relies on showing ads at the right moment across apps and websites, despite challenges in measurement and user privacy.
The Rundown: Google Chrome's IP tracking updatesGoogle Chrome's updated policy hints at continued reliance on third-party cookies despite efforts to improve user privacy regarding IP addresses.
Ex-employee sues Apple for 'surveillance' after being forced to edit LinkedIn profile - 9to5MacA former Apple employee is suing the company for allegedly restricting his privacy and job prospects through their policies.
Study: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands | AdExchangerEffective advertising relies on showing ads at the right moment across apps and websites, despite challenges in measurement and user privacy.
Why Perion Network Stock Is Plummeting Today | The Motley FoolPerion Network faces investor backlash from Q4 earnings miss and weak guidance, resulting in substantial stock depreciation.
Meet the Newest AI Stock in the Nasdaq-100. It Soared 2,140% in 2 Years and Is Still a Buy, According to a Wall Street Analyst. | The Motley FoolAppLovin's rapid growth and AI technology position it as a top-performing stock in the Nasdaq-100, prompting analyst optimism.
Why Perion Network Stock Is Plummeting Today | The Motley FoolPerion Network faces investor backlash from Q4 earnings miss and weak guidance, resulting in substantial stock depreciation.
Meet the Newest AI Stock in the Nasdaq-100. It Soared 2,140% in 2 Years and Is Still a Buy, According to a Wall Street Analyst. | The Motley FoolAppLovin's rapid growth and AI technology position it as a top-performing stock in the Nasdaq-100, prompting analyst optimism.
Council Post: The Future Of Performance Marketing With Data Clean Rooms And AI-Enabled Cross-Channel MeasurementData clean rooms enable better marketing measurement and optimization by providing a collaborative platform for data analysis.
Ad tech hopes open-source AI like DeepSeek will level the playing field with walled garden rivalsThe emergence of DeepSeek's open-source technology offers ad tech players an opportunity to create AI solutions outside the influence of major players like Google and Meta.
Council Post: The Future Of Performance Marketing With Data Clean Rooms And AI-Enabled Cross-Channel MeasurementData clean rooms enable better marketing measurement and optimization by providing a collaborative platform for data analysis.
Ad tech hopes open-source AI like DeepSeek will level the playing field with walled garden rivalsThe emergence of DeepSeek's open-source technology offers ad tech players an opportunity to create AI solutions outside the influence of major players like Google and Meta.
The UK's ICO Is Helping Ad Tech Companies With Privacy Compliance | AdExchangerThe CPCA is developing the first regulator-approved privacy-compliance certification for ad tech in collaboration with the UK's data protection authority.
Onetag Partners with Utiq to Bring Deterministic Telco-Powered Authentic Audiences to its Smart Curation PlatformOnetag partners with Utiq for privacy-compliant advertising leveraging first-party identifiers.
The UK's ICO Is Helping Ad Tech Companies With Privacy Compliance | AdExchangerThe CPCA is developing the first regulator-approved privacy-compliance certification for ad tech in collaboration with the UK's data protection authority.
Onetag Partners with Utiq to Bring Deterministic Telco-Powered Authentic Audiences to its Smart Curation PlatformOnetag partners with Utiq for privacy-compliant advertising leveraging first-party identifiers.
Q4 in Ad Tech: M&A is So BackAd tech M&A activity surged in Q4 2024, marking significant growth and notable acquisitions.The landscape of data maturity was assessed for brands in key APAC markets.
Google and the DOJ make their final arguments in the ad tech monopoly caseThe outcome of the DOJ's case against Google's ad tech could redefine the definition of monopolistic practices in digital advertising.
It's Time For A Smarter Approach To Measuring Supply-Side Signals | AdExchangerThe future value of cookies is uncertain, presenting an opportunity for publishers to leverage their own signals for better advertiser relationships.
The Race To The Bottom Is Over. Advertisers Care About Quality Again | AdExchangerThe digital advertising industry's audience-first strategy undermines brand integrity by prioritizing low-quality media over fundamental advertising principles.
HBAgency Partners in EU Project to Drive Innovation & Security in Ad TechHBAgency is working on innovative solutions to enhance security in programmatic advertising through the AppTake initiative.
Escaping The Outrage Loop: How To Break Free From Programmatic Transparency Challenges | AdExchangerAccountability in the digital advertising industry is a long way off, with transparency initiatives yielding little real change.
Q4 in Ad Tech: M&A is So BackAd tech M&A activity surged in Q4 2024, marking significant growth and notable acquisitions.The landscape of data maturity was assessed for brands in key APAC markets.
Google and the DOJ make their final arguments in the ad tech monopoly caseThe outcome of the DOJ's case against Google's ad tech could redefine the definition of monopolistic practices in digital advertising.
It's Time For A Smarter Approach To Measuring Supply-Side Signals | AdExchangerThe future value of cookies is uncertain, presenting an opportunity for publishers to leverage their own signals for better advertiser relationships.
The Race To The Bottom Is Over. Advertisers Care About Quality Again | AdExchangerThe digital advertising industry's audience-first strategy undermines brand integrity by prioritizing low-quality media over fundamental advertising principles.
HBAgency Partners in EU Project to Drive Innovation & Security in Ad TechHBAgency is working on innovative solutions to enhance security in programmatic advertising through the AppTake initiative.
Escaping The Outrage Loop: How To Break Free From Programmatic Transparency Challenges | AdExchangerAccountability in the digital advertising industry is a long way off, with transparency initiatives yielding little real change.
Programmatic snafu speak, translated: a guide to the usual excusesCorporate responses to ad scandals often hide a lack of understanding and accountability.
AI Briefing: Ad tech world debates how to address CSAM concernsAd tech is facing scrutiny over brand safety issues as Congress escalates the conversation following a critical Adalytics report.
Programmatic snafu speak, translated: a guide to the usual excusesCorporate responses to ad scandals often hide a lack of understanding and accountability.
AI Briefing: Ad tech world debates how to address CSAM concernsAd tech is facing scrutiny over brand safety issues as Congress escalates the conversation following a critical Adalytics report.
How ad buyers and sellers are placing their bets in 2025The ad market in 2025 presents both optimism and caution among industry executives.
DeepSeek, OpenAI and the AI Bubble: Is the Growth Sustainable?AI is transforming ad tech with significant efficiency gains, but its rapid advancement raises questions about sustainability.
Marketing Through Evolution: Insights From Natalie Bastian, Global CMO of TeadsNatalie Bastian emphasizes the evolution of her career from traditional media to ad tech, reflecting the changing media landscape.
How Sierra Nevada's AI-powered CTV campaign captured consumer attentionConnected TV ad spending is set for significant growth, emphasizing the need for cost-efficient and engaging advertising solutions.
Are You Still Wasting Your Ad Spend in Search?Businesses should focus on organic content over paid search to adapt to changing ad tech dynamics.
How ad buyers and sellers are placing their bets in 2025The ad market in 2025 presents both optimism and caution among industry executives.
DeepSeek, OpenAI and the AI Bubble: Is the Growth Sustainable?AI is transforming ad tech with significant efficiency gains, but its rapid advancement raises questions about sustainability.
Marketing Through Evolution: Insights From Natalie Bastian, Global CMO of TeadsNatalie Bastian emphasizes the evolution of her career from traditional media to ad tech, reflecting the changing media landscape.
How Sierra Nevada's AI-powered CTV campaign captured consumer attentionConnected TV ad spending is set for significant growth, emphasizing the need for cost-efficient and engaging advertising solutions.
Are You Still Wasting Your Ad Spend in Search?Businesses should focus on organic content over paid search to adapt to changing ad tech dynamics.
Zeno Media Appoints Sean Lozensky As Chief Information Officer - Podcaster NewsSean Lozensky appointed as Chief Information Officer at Zeno Media, aiming to enhance ad tech and streaming technology.
Attekmi Presents AdEx Enterprise: A New Ad Exchange Solution is Coming SoonAttekmi is launching AdEx Enterprise, a highly scalable ad exchange platform with extensive features and premium support for enhanced media trading.
Amid uncertainty, ad tech mavens turn to startupsAd tech companies are investing in startups to adapt to a changing landscape, emphasizing the importance of first-party data and automation.
Weborama Integrates First-id into its Data Intelligence PlatformWeborama enhances ad technology by integrating First-id for better audience targeting and performance measurement in a cookieless environment.
Amid uncertainty, ad tech mavens turn to startupsAd tech companies are investing in startups to adapt to a changing landscape, emphasizing the importance of first-party data and automation.
Weborama Integrates First-id into its Data Intelligence PlatformWeborama enhances ad technology by integrating First-id for better audience targeting and performance measurement in a cookieless environment.
2025 Predictions: InnovationThe media and ad tech industries are experiencing rapid innovation leading up to 2025, primarily driven by AI and automation.
The Stack: Ad Tech M&A is BackAd tech M&A activity surged this week with significant acquisitions and regulatory developments affecting major players like Apple and Meta.
Amazon's DSP ambition: Becoming the first choice in programmaticAmazon's demand-side platform (DSP) is emerging as a serious competitor in programmatic advertising.Advertisers increasingly prefer Amazon DSP over traditional platforms like Google DV360 and The Trade Desk.Amazon aims to transform its DSP into the largest AI-driven buying platform for digital marketing.
WTF is ad tech curation?Curation in ad tech enhances audience targeting by aggregating select supply chain data, driving efficiency for advertisers and revenue for publishers.
Advertisers grow spending in Amazon DSP as adoption increasesAmazon's advertising segment is thriving due to recent enhancements in its Demand-Side Platform, attracting more investment from marketers looking for better value.
Publishers want more control over programmatic. Some are finally making it happenPublishers are beginning to regain control over programmatic advertising by leveraging existing tools and strategies.
2025 Predictions: InnovationThe media and ad tech industries are experiencing rapid innovation leading up to 2025, primarily driven by AI and automation.
The Stack: Ad Tech M&A is BackAd tech M&A activity surged this week with significant acquisitions and regulatory developments affecting major players like Apple and Meta.
Amazon's DSP ambition: Becoming the first choice in programmaticAmazon's demand-side platform (DSP) is emerging as a serious competitor in programmatic advertising.Advertisers increasingly prefer Amazon DSP over traditional platforms like Google DV360 and The Trade Desk.Amazon aims to transform its DSP into the largest AI-driven buying platform for digital marketing.
WTF is ad tech curation?Curation in ad tech enhances audience targeting by aggregating select supply chain data, driving efficiency for advertisers and revenue for publishers.
Advertisers grow spending in Amazon DSP as adoption increasesAmazon's advertising segment is thriving due to recent enhancements in its Demand-Side Platform, attracting more investment from marketers looking for better value.
Publishers want more control over programmatic. Some are finally making it happenPublishers are beginning to regain control over programmatic advertising by leveraging existing tools and strategies.
DOJ wraps up ad tech trial: Google is "three times" a monopolistGoogle is accused of monopolistic practices in ad tech, disadvantaging competitors and harming publishers reliant on its services.
Google vs DoJ: What's the Impact of the Proposed Action?The DOJ's proposed remedies aim to combat Google's monopolistic practices by considering divestitures and stricter regulations on data sharing and market access.
Google's ad tech empire rests on how well it can make these key argumentsGoogle is facing serious antitrust scrutiny from the U.S. Justice Department regarding its dominance in ad tech.
Google And The DOJ Recap Their Cases In The Countdown To Closing Arguments | AdExchangerThe DOJ and Google have submitted updated findings of fact for the antitrust case, reflecting their interpretations of trial evidence.
Google Antitrust Drama: Why YouTube Will Thrive No Matter The Verdict | AdExchangerGoogle's ad tech business evolution is complex and will likely benefit from current scrutiny, especially through its focus on YouTube.
Forrester's SSP Wave Lists The Top 10 SSPs - With Google At The Bottom (Really) | AdExchangerGoogle's ad tech platform downgrade reflects a lack of innovation and market pressures, moving from a leader to a challenger in SSP rankings.
DOJ wraps up ad tech trial: Google is "three times" a monopolistGoogle is accused of monopolistic practices in ad tech, disadvantaging competitors and harming publishers reliant on its services.
Google vs DoJ: What's the Impact of the Proposed Action?The DOJ's proposed remedies aim to combat Google's monopolistic practices by considering divestitures and stricter regulations on data sharing and market access.
Google's ad tech empire rests on how well it can make these key argumentsGoogle is facing serious antitrust scrutiny from the U.S. Justice Department regarding its dominance in ad tech.
Google And The DOJ Recap Their Cases In The Countdown To Closing Arguments | AdExchangerThe DOJ and Google have submitted updated findings of fact for the antitrust case, reflecting their interpretations of trial evidence.
Google Antitrust Drama: Why YouTube Will Thrive No Matter The Verdict | AdExchangerGoogle's ad tech business evolution is complex and will likely benefit from current scrutiny, especially through its focus on YouTube.
Forrester's SSP Wave Lists The Top 10 SSPs - With Google At The Bottom (Really) | AdExchangerGoogle's ad tech platform downgrade reflects a lack of innovation and market pressures, moving from a leader to a challenger in SSP rankings.
IPG CEO caught Omnicom CEO 'with his trousers down': S4 Capital's Martin Sorrell casts further doubt on IPG's $13B price tagMartin Sorrell questions the validity of Omnicom's $13B acquisition of IPG, suggesting it's a risky purchase given declining revenue and lost clients.
UK Marketing Budgets See Shallow Rebound: IPA Bellwether Q4 2024Marketers should remain cautiously optimistic as they navigate increasing budgets amidst economic challenges and changing market dynamics in 2025.
The Stack: Omnicom Acquisition Rocks Industry; TikTok's Last Hope to Beat US Ban - ExchangeWire.comOmnicom's acquisition of Interpublic Group marks a significant consolidation in the ad tech industry.
Spotify tunes up its ad tech as it looks to attract even more ad dollarsSpotify is launching its own ad exchange, SAX, to improve revenue from small and medium-sized businesses and enhance its competitive edge in ad tech.
How DPG Media Built Its Own (Mostly) Google-Free Ad Platform | AdExchangerPublishers are increasingly competing with Big Tech, prompting strategic shifts like DPG Media's focus on in-house ad tech and acquisitions.
ABC Bourse Reports a 10% Increase in Programmatic Revenues with Opti Digital's SolutionOpti Digital partners with ABC Bourse to enhance advertising inventory optimization, leading to increased programmatic revenues and improved performance metrics.
Leveraging Location: A Solution to the Siloed EcosystemDespite advancements in ad tech, the advertising landscape remains fragmented and difficult for marketers to navigate.
UK Marketing Budgets See Shallow Rebound: IPA Bellwether Q4 2024Marketers should remain cautiously optimistic as they navigate increasing budgets amidst economic challenges and changing market dynamics in 2025.
The Stack: Omnicom Acquisition Rocks Industry; TikTok's Last Hope to Beat US Ban - ExchangeWire.comOmnicom's acquisition of Interpublic Group marks a significant consolidation in the ad tech industry.
Spotify tunes up its ad tech as it looks to attract even more ad dollarsSpotify is launching its own ad exchange, SAX, to improve revenue from small and medium-sized businesses and enhance its competitive edge in ad tech.
How DPG Media Built Its Own (Mostly) Google-Free Ad Platform | AdExchangerPublishers are increasingly competing with Big Tech, prompting strategic shifts like DPG Media's focus on in-house ad tech and acquisitions.
ABC Bourse Reports a 10% Increase in Programmatic Revenues with Opti Digital's SolutionOpti Digital partners with ABC Bourse to enhance advertising inventory optimization, leading to increased programmatic revenues and improved performance metrics.
Leveraging Location: A Solution to the Siloed EcosystemDespite advancements in ad tech, the advertising landscape remains fragmented and difficult for marketers to navigate.
Council Post: Battle Of The Backends: What Do The CTV OS Wars Mean For AdTech?The evolution of CTV has transformed it into a competitive arena with distinct operating systems enhancing viewer experience.
Mediaocean acquires Innovid to sharpen focus on creative, CTVMediaocean acquires Innovid for $500M to create a new omnichannel ad-tech platform focused on CTV capabilities and independent from Google.
Future of TV Briefing: The case for and against The Trade Desk's CTV platformThe Trade Desk is set to launch its CTV platform, Ventura, to tackle inefficiencies in advertising while competing against major brands next year.
Council Post: Battle Of The Backends: What Do The CTV OS Wars Mean For AdTech?The evolution of CTV has transformed it into a competitive arena with distinct operating systems enhancing viewer experience.
Mediaocean acquires Innovid to sharpen focus on creative, CTVMediaocean acquires Innovid for $500M to create a new omnichannel ad-tech platform focused on CTV capabilities and independent from Google.
Future of TV Briefing: The case for and against The Trade Desk's CTV platformThe Trade Desk is set to launch its CTV platform, Ventura, to tackle inefficiencies in advertising while competing against major brands next year.
Amid green shoots of recovery in ad tech investment, a note of caution is warrantedMergers and acquisitions in ad tech show a potential resurgence, with strategic shifts toward sustainable marketing and ID-targeting due to cookie decline.
Martech, digital content, and ad tech deals hit 5-year high in 2024In 2024, there were 414 mergers and acquisitions, with a notable increase in marketing technology (martech) deals.The total M&A activity shows significant growth, particularly in tech sectors, suggesting favorable conditions for deal-making.
T-Mobile has held talks to buy Vistar MediaT-Mobile is pursuing Vistar Media to bolster its presence in the advertising industry and diversify revenue sources.
Amid green shoots of recovery in ad tech investment, a note of caution is warrantedMergers and acquisitions in ad tech show a potential resurgence, with strategic shifts toward sustainable marketing and ID-targeting due to cookie decline.
Martech, digital content, and ad tech deals hit 5-year high in 2024In 2024, there were 414 mergers and acquisitions, with a notable increase in marketing technology (martech) deals.The total M&A activity shows significant growth, particularly in tech sectors, suggesting favorable conditions for deal-making.
T-Mobile has held talks to buy Vistar MediaT-Mobile is pursuing Vistar Media to bolster its presence in the advertising industry and diversify revenue sources.
Amazon offers ad tech to retailers in retail media land grabAmazon's Retail Ad Service enables other retailers to manage custom ad campaigns using advanced technologies without heavy investment.
Relevancy at scale is a New Year's resolution brands can achieveMarketers must innovate to navigate the challenges of privacy changes and consumer behavior shifts, necessitating a full-funnel advertising strategy.
How This 21-Year-Old Built a $16 Million Startup | EntrepreneurAdam Cohen transformed a casual observation into a successful ad tech startup, Stic, that offers unique out-of-home advertising solutions for drivers.
T-Mobile to acquire Vistar Media for $600MT-Mobile's acquisition of Vistar enhances its advertising capabilities in the growing out-of-home advertising sector, aiming for more personalized ad experiences.
How This 21-Year-Old Built a $16 Million Startup | EntrepreneurAdam Cohen transformed a casual observation into a successful ad tech startup, Stic, that offers unique out-of-home advertising solutions for drivers.
T-Mobile to acquire Vistar Media for $600MT-Mobile's acquisition of Vistar enhances its advertising capabilities in the growing out-of-home advertising sector, aiming for more personalized ad experiences.
A sign of things to come: Experian's acquisition of Audigent highlights curation's rising influenceExperian's acquisition of Audigent signifies a strategic advancement in the marketing data and identity sector, crucial for adapting to industry changes.
Experian: The SSA We Never KnewExperian evolves by acquiring Audigent, enhancing signal distribution and media management capabilities.This acquisition positions Experian uniquely in the growing ad tech curation market.
A sign of things to come: Experian's acquisition of Audigent highlights curation's rising influenceExperian's acquisition of Audigent signifies a strategic advancement in the marketing data and identity sector, crucial for adapting to industry changes.
Experian: The SSA We Never KnewExperian evolves by acquiring Audigent, enhancing signal distribution and media management capabilities.This acquisition positions Experian uniquely in the growing ad tech curation market.
Mediaocean deepens ties to IPG, Omnicom and WPP as ad-tech ambitions growMediaocean launched a certified service partner program to enhance agency integration with its ad-tech solutions.
Google is getting ready to unveil how Chrome's cookie opt-in model will work, sources sayGoogle's July announcement retained third-party cookies for Chrome, shifting power to users and impacting the $300 billion digital media industry.
AppLovin stands out in the latest round of quarterly earnings callsAd tech companies are showing significant revenue growth, with Zeta and AppLovin delivering notable earnings reports indicating a healthy industry trend.
Got A Startup With An App? You Need AppLovin | HackerNoonAppLovin's recent stock surge from a blossoming ad-tech company highlights its evolving role in mobile app advertising innovation.
AppLovin's breakthroughs in AI-powered advertising propel growthAppLovin's revenue surged due to AI advancements, driving significant growth in their advertising segment.
AppLovin stands out in the latest round of quarterly earnings callsAd tech companies are showing significant revenue growth, with Zeta and AppLovin delivering notable earnings reports indicating a healthy industry trend.
Got A Startup With An App? You Need AppLovin | HackerNoonAppLovin's recent stock surge from a blossoming ad-tech company highlights its evolving role in mobile app advertising innovation.
AppLovin's breakthroughs in AI-powered advertising propel growthAppLovin's revenue surged due to AI advancements, driving significant growth in their advertising segment.
OpenX Promotes Julie Rooney to Chief Privacy OfficerOpenX promotes Julie Rooney to chief privacy officer to strengthen commitment to privacy-first practices in ad tech.Rooney's leadership and expertise enhance OpenX's compliance with evolving privacy regulations.OpenX invests in proactive privacy measures, including compliance tools and audits, to set industry standards.
Network Traffic Tests Are Nimble Tools for Privacy CompliancePrivacy legislation leads to conflicting compliance obligations for companies.Network traffic analysis can reduce legal exposure linked to consent management platforms.
Why The Trade Desk Stock Was Sliding Today | The Motley FoolThe Trade Desk's solid earnings report was overshadowed by high valuation concerns, leading to a drop in stock price.
TeqBlaze Launches an SPO Toolkit - New Solution for Supply Chain OptimisationTeqBlaze launched the SPO Toolkit to enhance transparency and efficiency in the ad supply chain, empowering companies to optimize their advertising campaigns.
Should marketers ask harder questions of their brand safety and ad verification partners?Marketers are increasingly demanding transparency and accountability from ad verification companies following audits revealing issues with ad tech intermediaries.
How AI Shaped the 2024 Election: From Ad Strategy to Voter Sentiment AnalysisGenerative AI has significantly aided 2024 political campaigns through content creation, audience analysis, voter targeting, and ad-buying.
The Stack: Retail Media Making WavesThe Retail Media Hub launches to explore and discuss the dynamic retail media landscape.Experts are sharing insights on precision targeting and video advertising formats.The future of advertising is shifting towards cookieless measurement.

AdPlayer.Pro Digital Video Ad Tech Provider Launches its Prebid-Centered Outstream Video SubmoduleAdPlayer.Pro's new Video Submodule enhances efficiency for publishers using Prebid.js, launching ahead of the 2024 Winter Holiday season.
The Stack: Retail Media Making WavesThe Retail Media Hub launches to explore and discuss the dynamic retail media landscape.Experts are sharing insights on precision targeting and video advertising formats.The future of advertising is shifting towards cookieless measurement.

AdPlayer.Pro Digital Video Ad Tech Provider Launches its Prebid-Centered Outstream Video SubmoduleAdPlayer.Pro's new Video Submodule enhances efficiency for publishers using Prebid.js, launching ahead of the 2024 Winter Holiday season.
Not For Sale!; Johnny On The Spotify | AdExchangerMarketecture's acquisitions signify a trend towards consolidation of ad tech resources in B2B publishing.
Industry Review 2025: Putting Purpose Front and CentreThe ad tech industry is shifting its focus from sustainability to purpose, necessitating a clearer definition of sustainability's role in digital advertising.
Is Curation Just An Ad Network?; Cable Courts Cord-Cutters With Streaming Bundles | AdExchangerCuration in ad tech enhances efficiency by reducing reliance on resellers, allowing data owners to streamline deal-making across multiple DSPs.
MadTech Money: Discovering the Latest Ad Tech M&A Trends with FPC's Rich AshtonMadTechMoney connects ad tech and martech startups with investors, highlighting overlooked opportunities in a trillion-dollar sector.