#ad-tech

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#programmatic-advertising
AdExchanger
1 month ago
Marketing tech

The Shrinking Open Web | AdExchanger

Programmatic is shifting towards quality over quantity, highlighting the rise of curated deals and the closure of made-for-advertising websites. [ more ]
Digiday
1 month ago
Marketing

Marketers take drastic measures as ad tech snafus erupt

Marketers are cutting out unreliable partners in ad tech to focus on trustworthy platforms, signaling a need for a fundamental overhaul in the programmatic ad industry. [ more ]
AdExchanger
3 months ago
Marketing tech

A New Day For Targeting And Analytics | AdExchanger

Jeromy Sonne started Daypart.AI, a new ad targeting and analytics company.
Sonne sees an opportunity for a new type of programmatic startup avoiding traditional DSP methods. [ more ]
AdExchanger
3 months ago
Marketing tech

NBCU's Pre-Upfronts Pitch Highlights Sports, Data And Measurement | AdExchanger

NBCUniversal emphasizes live sports and programmatic advertising for Peacock streaming.
Focus on programmatic, targeting, and commerce capabilities during ad tech event. [ more ]
Marketing Dive
4 months ago
Online marketing

Ad tech, agency firms continue to prop up MFAs despite crackdown pledges

Top brand ads still on click-bait MFA websites
Concerns over credibility and wasted ad spend due to MFAs [ more ]
Digiday
7 months ago
Privacy technologies

Digiday's Oral History of Ad Tech podcast, episode 3, with Joanna O'Connell

Joanna O'Connell's role in building one of the media industry's first agency trading desks at Publicis Groupe
The desire to illuminate the black box of programmatic advertising [ more ]
AdExchanger
1 month ago
Marketing tech

The Shrinking Open Web | AdExchanger

Programmatic is shifting towards quality over quantity, highlighting the rise of curated deals and the closure of made-for-advertising websites. [ more ]
Digiday
1 month ago
Marketing

Marketers take drastic measures as ad tech snafus erupt

Marketers are cutting out unreliable partners in ad tech to focus on trustworthy platforms, signaling a need for a fundamental overhaul in the programmatic ad industry. [ more ]
AdExchanger
3 months ago
Marketing tech

A New Day For Targeting And Analytics | AdExchanger

Jeromy Sonne started Daypart.AI, a new ad targeting and analytics company.
Sonne sees an opportunity for a new type of programmatic startup avoiding traditional DSP methods. [ more ]
AdExchanger
3 months ago
Marketing tech

NBCU's Pre-Upfronts Pitch Highlights Sports, Data And Measurement | AdExchanger

NBCUniversal emphasizes live sports and programmatic advertising for Peacock streaming.
Focus on programmatic, targeting, and commerce capabilities during ad tech event. [ more ]
Marketing Dive
4 months ago
Online marketing

Ad tech, agency firms continue to prop up MFAs despite crackdown pledges

Top brand ads still on click-bait MFA websites
Concerns over credibility and wasted ad spend due to MFAs [ more ]
Digiday
7 months ago
Privacy technologies

Digiday's Oral History of Ad Tech podcast, episode 3, with Joanna O'Connell

Joanna O'Connell's role in building one of the media industry's first agency trading desks at Publicis Groupe
The desire to illuminate the black box of programmatic advertising [ more ]
moreprogrammatic-advertising
#amazon
Exchangewire
1 month ago
Marketing

Privacy Sandbox APIs Temporarily Unavailable; Sports Podcasts on Spotify See Growth of 74%; Amazon Unveils New Ad Tech Features

Privacy Sandbox APIs faced temporary unavailability due to Chrome testing setup misconfiguration, raising concerns about Google's cookie replacement stability. Spotify reports significant growth in sports and news podcasts. [ more ]
AdExchanger
2 months ago
Marketing

Amazon's First Upfront Is All About Advertising And Sports | AdExchanger

Amazon focused on advertising and ad tech during its first upfront event, emphasizing its scale, data, and content. [ more ]
Digiday
4 months ago
Online marketing

Amazon wants a bigger slice of the DSP ad tech market

Advertisers asked to go all-in on Amazon for programmatic ads
Amazon focused on expanding ad tech beyond its own media to other publishers [ more ]
Exchangewire
1 month ago
Marketing

Privacy Sandbox APIs Temporarily Unavailable; Sports Podcasts on Spotify See Growth of 74%; Amazon Unveils New Ad Tech Features

Privacy Sandbox APIs faced temporary unavailability due to Chrome testing setup misconfiguration, raising concerns about Google's cookie replacement stability. Spotify reports significant growth in sports and news podcasts. [ more ]
AdExchanger
2 months ago
Marketing

Amazon's First Upfront Is All About Advertising And Sports | AdExchanger

Amazon focused on advertising and ad tech during its first upfront event, emphasizing its scale, data, and content. [ more ]
Digiday
4 months ago
Online marketing

Amazon wants a bigger slice of the DSP ad tech market

Advertisers asked to go all-in on Amazon for programmatic ads
Amazon focused on expanding ad tech beyond its own media to other publishers [ more ]
moreamazon
AdExchanger
1 month ago
Marketing

The Devastation Of DTC; Why IP Owners No Longer Want To Be Streamers | AdExchanger

Direct-to-consumer brands are facing challenges with rising interest rates, impacting their ability to grow and access credit. [ more ]
#privacy
Exchangewire
1 month ago
Marketing tech

Ad Tech Is Not Big Tech

Big tech's privacy-first attitude may prioritize profits over consumer interests. [ more ]
Exchangewire
3 months ago
Marketing tech

Clinch Marks Industry Milestone as the First Client-Side Ad Server to Integrate Unified ID 2.0

First client-side ad server to incorporate UID2, a privacy-centric identity solution for the open internet.
Enhances advertisers' and agency partners' capacity to use first-party data securely for omnichannel identity strategies. [ more ]
Thedrum
3 months ago
Privacy professionals

The non-future of individual tracking

Consumers desire privacy
Shift from individual tracking to more privacy-focused approaches
Adapting to new advertising strategies [ more ]
AdExchanger
3 months ago
Privacy technologies

The Privacy-Utility Trade-Off | AdExchanger

Businesses can find a balance between privacy and utility for personalization.
Anonym uses encrypted data without creating profiles to prioritize privacy in ad tech. [ more ]
Digiday
5 months ago
Privacy professionals

Key talking points as the deadline for Google's Privacy Sandbox draws ever-near

Google responds to analysis of Privacy Sandbox by IAB Tech Lab's Privacy Sandbox Task Force.
Google argues that some proposals from the task force could go against privacy-preserving goals. [ more ]
AdExchanger
5 months ago
Privacy professionals

Ad Tech Companies Will Keep Their Privacy Lawyers Busy This Year | AdExchanger

Ad tech companies are concerned about their cookie-related obligations under state privacy laws.
Sensitive personal information and the Meta pixel are major concerns for ad tech clients. [ more ]
Exchangewire
1 month ago
Marketing tech

Ad Tech Is Not Big Tech

Big tech's privacy-first attitude may prioritize profits over consumer interests. [ more ]
Exchangewire
3 months ago
Marketing tech

Clinch Marks Industry Milestone as the First Client-Side Ad Server to Integrate Unified ID 2.0

First client-side ad server to incorporate UID2, a privacy-centric identity solution for the open internet.
Enhances advertisers' and agency partners' capacity to use first-party data securely for omnichannel identity strategies. [ more ]
Thedrum
3 months ago
Privacy professionals

The non-future of individual tracking

Consumers desire privacy
Shift from individual tracking to more privacy-focused approaches
Adapting to new advertising strategies [ more ]
AdExchanger
3 months ago
Privacy technologies

The Privacy-Utility Trade-Off | AdExchanger

Businesses can find a balance between privacy and utility for personalization.
Anonym uses encrypted data without creating profiles to prioritize privacy in ad tech. [ more ]
Digiday
5 months ago
Privacy professionals

Key talking points as the deadline for Google's Privacy Sandbox draws ever-near

Google responds to analysis of Privacy Sandbox by IAB Tech Lab's Privacy Sandbox Task Force.
Google argues that some proposals from the task force could go against privacy-preserving goals. [ more ]
AdExchanger
5 months ago
Privacy professionals

Ad Tech Companies Will Keep Their Privacy Lawyers Busy This Year | AdExchanger

Ad tech companies are concerned about their cookie-related obligations under state privacy laws.
Sensitive personal information and the Meta pixel are major concerns for ad tech clients. [ more ]
moreprivacy
Exchangewire
1 month ago
Marketing

What to Expect at ATS Singapore 2024

ATS Singapore 2024 will showcase the latest trends and challenges in APAC's ad tech landscape, featuring expert speakers and covering topics like transparency, retail media, and the metaverse. [ more ]
#third-party-cookies
Digiday
1 month ago
Marketing

Why advertisers are using AI to manage 'choice overload' and unlock first-party data

Advertisers should ensure AI-powered tools from ad tech partners align with solving current challenges in the rapidly evolving digital advertising landscape. [ more ]
Digiday
2 months ago
Marketing tech

Ad tech continues to balance skepticism and cautious optimism amid Google's latest cookie delay

Ad tech execs continue to navigate uncertainties around Google's cookie phase-out plan, emphasizing the gradual transition and interpreting indirect signals from Google. [ more ]
AdExchanger
2 months ago
Marketing tech

The Third Delay For Third-Party Cookies Leaves Ad Tech In Limbo | AdExchanger

Google delays third-party cookie removal from Chrome without setting a new deadline. [ more ]
AdExchanger
3 months ago
Marketing tech

Alternative Identity Provider ID5 Nabs $20 Million In Series B Funding | AdExchanger

The identity solution market is fragmented with 20+ solutions, but only a few are expected to survive in the next five years.
ID5 secures $20 million in Series B funding, demonstrating market confidence and growth in addressing the signal loss problem. [ more ]
Theregister
3 months ago
Privacy technologies

Microsoft's bid to play Google's Privacy Sandbox questioned

Microsoft is developing a 'privacy preserving' mechanism for interest-based ads in Edge browser similar to Google's Privacy Sandbox.
Third-party cookies are facing obsolescence due to privacy regulations and updates by major browsers, prompting innovations like Google's Privacy Sandbox. [ more ]
AdExchanger
4 months ago
Marketing tech

Kids Fighting In The Sandbox; Whistling Past The Cookie Graveyard | AdExchanger

Criteo heavily invested in Privacy Sandbox
Ad tech companies face risks and uncertainties with Chrome Privacy Sandbox [ more ]
Digiday
1 month ago
Marketing

Why advertisers are using AI to manage 'choice overload' and unlock first-party data

Advertisers should ensure AI-powered tools from ad tech partners align with solving current challenges in the rapidly evolving digital advertising landscape. [ more ]
Digiday
2 months ago
Marketing tech

Ad tech continues to balance skepticism and cautious optimism amid Google's latest cookie delay

Ad tech execs continue to navigate uncertainties around Google's cookie phase-out plan, emphasizing the gradual transition and interpreting indirect signals from Google. [ more ]
AdExchanger
2 months ago
Marketing tech

The Third Delay For Third-Party Cookies Leaves Ad Tech In Limbo | AdExchanger

Google delays third-party cookie removal from Chrome without setting a new deadline. [ more ]
AdExchanger
3 months ago
Marketing tech

Alternative Identity Provider ID5 Nabs $20 Million In Series B Funding | AdExchanger

The identity solution market is fragmented with 20+ solutions, but only a few are expected to survive in the next five years.
ID5 secures $20 million in Series B funding, demonstrating market confidence and growth in addressing the signal loss problem. [ more ]
Theregister
3 months ago
Privacy technologies

Microsoft's bid to play Google's Privacy Sandbox questioned

Microsoft is developing a 'privacy preserving' mechanism for interest-based ads in Edge browser similar to Google's Privacy Sandbox.
Third-party cookies are facing obsolescence due to privacy regulations and updates by major browsers, prompting innovations like Google's Privacy Sandbox. [ more ]
AdExchanger
4 months ago
Marketing tech

Kids Fighting In The Sandbox; Whistling Past The Cookie Graveyard | AdExchanger

Criteo heavily invested in Privacy Sandbox
Ad tech companies face risks and uncertainties with Chrome Privacy Sandbox [ more ]
morethird-party-cookies
Benzinga
1 month ago
Growth hacking

Reddit CEO Touts AI, Ads, Accelerated Growth Among Daily Active Users - Reddit (NYSE:RDDT)

Reddit expanding data licensing and partnerships for AI integration and search engine optimization.
Strong first-quarter performance driven by ad market strength, user growth, and improved platform quality. Expectations of sustained growth.
Focus on sustainable growth through platform enhancement and user experience, rather than forcing logins. [ more ]
#transparency
Digiday
1 month ago
Marketing tech

Making sense of the allegations and defenses in the Colossus ad tech controversy

Ad tech complexities can lead to misrepresented user IDs and accusations of fraud, sparking lawsuits and defenses. [ more ]
AdExchanger
2 months ago
Marketing tech

Why SSPs And DSPs Are Breaking The Barrier Between Supply And Demand | AdExchanger

The trend in ad tech is shifting towards direct connections between advertisers and premium publishers, bypassing traditional platforms. [ more ]
AdExchanger
7 months ago
Marketing tech

The ANA Releases Its Second Transparency Report - Hits The Open Web As 25% Waste | AdExchanger

The Association of National Advertisers (ANA) has released its second Programmatic Media Supply Chain Transparency Report, which aims to address ad tech margin issues.
The report suggests reducing SSP contracts to between five and seven vendors and highlights that 25% of the open web programmatic market, amounting to $22 billion, is wasted. [ more ]
Digiday
1 month ago
Marketing tech

Making sense of the allegations and defenses in the Colossus ad tech controversy

Ad tech complexities can lead to misrepresented user IDs and accusations of fraud, sparking lawsuits and defenses. [ more ]
AdExchanger
2 months ago
Marketing tech

Why SSPs And DSPs Are Breaking The Barrier Between Supply And Demand | AdExchanger

The trend in ad tech is shifting towards direct connections between advertisers and premium publishers, bypassing traditional platforms. [ more ]
AdExchanger
7 months ago
Marketing tech

The ANA Releases Its Second Transparency Report - Hits The Open Web As 25% Waste | AdExchanger

The Association of National Advertisers (ANA) has released its second Programmatic Media Supply Chain Transparency Report, which aims to address ad tech margin issues.
The report suggests reducing SSP contracts to between five and seven vendors and highlights that 25% of the open web programmatic market, amounting to $22 billion, is wasted. [ more ]
moretransparency
Digiday
1 month ago
Marketing tech

Digital Content Next divests TRUSTX to Symitri

The re-emergence of dealmaking in ad tech involves strategic players collaborating to balance economic viability with consumer privacy. [ more ]
#netflix
TipRanks Financial
2 months ago
Marketing

Analyst Recommends 'Buy' for Netflix Citing NFL Rights Acquisition and Ad Tech Advancements - TipRanks.com

Nollen reiterates Buy rating on Netflix stocks due to strategic growth factors and ad tech advancements. [ more ]
Newsmax
2 months ago
Tech industry

TV Companies Flaunt Ad Tech, AI to Lure Advertisers

Advertiser presentations at the TV upfronts focused on ad tech and AI, rather than TV content. [ more ]
AdExchanger
2 months ago
Marketing tech

Netflix Put Its Own Spin On The Upfronts To Pique Advertiser Interest | AdExchanger

Netflix hosted a unique upfront event emphasizing ad tech alongside content to stand out from competitors. [ more ]
Investing.com UK
2 months ago
Marketing

Here's what 10 analysts have to say about Netflix ad tier By Investing.com

Netflix partners with The Trade Desk, Google, and Magnite for automated ad buying to boost revenue growth. [ more ]
TipRanks Financial
2 months ago
Marketing

Analyst Recommends 'Buy' for Netflix Citing NFL Rights Acquisition and Ad Tech Advancements - TipRanks.com

Nollen reiterates Buy rating on Netflix stocks due to strategic growth factors and ad tech advancements. [ more ]
Newsmax
2 months ago
Tech industry

TV Companies Flaunt Ad Tech, AI to Lure Advertisers

Advertiser presentations at the TV upfronts focused on ad tech and AI, rather than TV content. [ more ]
AdExchanger
2 months ago
Marketing tech

Netflix Put Its Own Spin On The Upfronts To Pique Advertiser Interest | AdExchanger

Netflix hosted a unique upfront event emphasizing ad tech alongside content to stand out from competitors. [ more ]
Investing.com UK
2 months ago
Marketing

Here's what 10 analysts have to say about Netflix ad tier By Investing.com

Netflix partners with The Trade Desk, Google, and Magnite for automated ad buying to boost revenue growth. [ more ]
morenetflix
Fast Company
2 months ago
Tech industry

How Google, Netflix, and Warner Bros.'s ad tech stole the show from celebrities at TV upfront

Ad tech and AI took center stage over traditional TV during the television upfront presentations. [ more ]
Exchangewire
2 months ago
Marketing

MadTech Sketch: The Mechanics of Curation

Curation in ad tech consists of direct demand generation and activation mechanics, driving value and ensuring precise ad placements. [ more ]
TWiT.tv
2 months ago
Marketing tech

It Takes More Than Ad Tech to Measure Podcasts | TWiT.TV

Understanding a podcast's unique audience and content is crucial in preventing ad tech from misleading brands. [ more ]
Digiday
2 months ago
Marketing tech

Ad tech vendor Colossus faces scrutiny for alleged mismanaging IDs

Ad tech giant Colossus is facing accusations of misleading advertisers through mislabeling IDs, prompting scrutiny and potential financial repercussions. [ more ]
The Drum
2 months ago
Artificial intelligence

Looking at the impact of AI on the ad tech industry

AI enables deeper audience insights and personalized marketing messages, optimizing ad campaigns and enhancing customer connections. [ more ]
AdExchanger
2 months ago
Marketing

WBD Reasserts Its Place In Ad-Supported Streaming | AdExchanger

Warner Bros. Discovery focused on addressing skepticism around their ad sales negotiations during upfronts. [ more ]
AdExchanger
2 months ago
Marketing tech

Shadier Than Forbes? Premium Publishers Are Partnering With Content Farms To Make A Quick Programmatic Buck | AdExchanger

Legitimate publishers are found to have partnered with vendors generating ad revenue through recycled MFA articles.
Sincera's investigation found top publishers utilizing subdomains to profit from content they didn't create. [ more ]
#digital-advertising
AdExchanger
2 months ago
Marketing tech

Adalytics Claims Colossus SSP Is Injecting Fake IDs into Its Bid Requests | AdExchanger

Colossus SSP misrepresents IDs in openRTB fields, duplicating valuable cookie IDs to imitate desirable audience targets. [ more ]
AdExchanger
2 months ago
Marketing

What The CMA Has To Say About The Privacy Sandbox; The Cookie's Loss Is MMM's Gain | AdExchanger

The UK's Competition and Markets Authority (CMA) has highlighted concerns over Google's Privacy Sandbox potentially favoring Google and compromising competition. [ more ]
AdExchanger
3 months ago
Marketing tech

Yahoo Extends Its Identity Solutions To Connected TV | AdExchanger

Digital advertisers want CTV to align with digital practices for better data and targeting capabilities. [ more ]
The Motley Fool
3 months ago
Marketing

Is PubMatic Stock a Buy Now? | The Motley Fool

PubMatic experienced a strong fourth quarter and is poised for revenue growth in 2024, benefitting from the forecasted 13% growth in digital advertising globally.
PubMatic's differentiated offerings, such as the Activate feature for connected TV advertising, position it well to capture growth in the digital advertising market. [ more ]
Digiday
3 months ago
Marketing

How a revamped Green Media Product hopes to solve 'problematic placements'

Efforts in the marketing industry to showcase environmental initiatives will peak around Earth Day 2024.
GMP+ by Scope3 aims to enhance advertising efficiency by eliminating problematic placements and highlight sustainable wares. [ more ]
The Motley Fool
3 months ago
Marketing tech

Could The Trade Desk Become the Next Alphabet? | The Motley Fool

Google dominates digital advertising but faces challenges.
The Trade Desk is a promising independent ad tech company to consider investing in. [ more ]
AdExchanger
2 months ago
Marketing tech

Adalytics Claims Colossus SSP Is Injecting Fake IDs into Its Bid Requests | AdExchanger

Colossus SSP misrepresents IDs in openRTB fields, duplicating valuable cookie IDs to imitate desirable audience targets. [ more ]
AdExchanger
2 months ago
Marketing

What The CMA Has To Say About The Privacy Sandbox; The Cookie's Loss Is MMM's Gain | AdExchanger

The UK's Competition and Markets Authority (CMA) has highlighted concerns over Google's Privacy Sandbox potentially favoring Google and compromising competition. [ more ]
AdExchanger
3 months ago
Marketing tech

Yahoo Extends Its Identity Solutions To Connected TV | AdExchanger

Digital advertisers want CTV to align with digital practices for better data and targeting capabilities. [ more ]
The Motley Fool
3 months ago
Marketing

Is PubMatic Stock a Buy Now? | The Motley Fool

PubMatic experienced a strong fourth quarter and is poised for revenue growth in 2024, benefitting from the forecasted 13% growth in digital advertising globally.
PubMatic's differentiated offerings, such as the Activate feature for connected TV advertising, position it well to capture growth in the digital advertising market. [ more ]
Digiday
3 months ago
Marketing

How a revamped Green Media Product hopes to solve 'problematic placements'

Efforts in the marketing industry to showcase environmental initiatives will peak around Earth Day 2024.
GMP+ by Scope3 aims to enhance advertising efficiency by eliminating problematic placements and highlight sustainable wares. [ more ]
The Motley Fool
3 months ago
Marketing tech

Could The Trade Desk Become the Next Alphabet? | The Motley Fool

Google dominates digital advertising but faces challenges.
The Trade Desk is a promising independent ad tech company to consider investing in. [ more ]
moredigital-advertising
#retail-media
AdExchanger
2 months ago
Marketing

Why Ad Tech Is The New Change Management For Retailers | AdExchanger

Mark Heitke transitioned from Best Buy to Symbiosys to be an agent of change in retail media, focusing on collaborative bidding between retailers and brands. [ more ]
Exchangewire
4 months ago
Marketing

Nexta.io Appoints Frederik Birk to Lead Retail Media Division, Spearheading growth in the Nordics & Europe

Nexta.io appoints Frederik Birk as head of retail media division
Retail Media crucial for driving revenue streams and enhancing customer experience [ more ]
AdExchanger
6 months ago
Marketing

Retail Search Startup Symbiosys Raises $9 Million For Its 'Collaborative Bidding' Model | AdExchanger

Retail search is currently a mess, with brands and retailers bidding against themselves and each other.
Startups like Symbiosys are trying to clean up this clutter with collaborative bidding, which allows for increased sharing of budget costs and KPIs between retailers and product brands. [ more ]
AdExchanger
6 months ago
Marketing tech

The Big Story: The Cookieless Expanse Ahead | AdExchanger

Marketers are caught in a dilemma between wanting a sustainable and competitive media ecosystem and the pressure to deliver immediate results.
Agencies are focusing on guiding clients through first-party data initiatives and the growth of retail media rather than relying on third-party cookies. [ more ]
AdExchanger
2 months ago
Marketing

Why Ad Tech Is The New Change Management For Retailers | AdExchanger

Mark Heitke transitioned from Best Buy to Symbiosys to be an agent of change in retail media, focusing on collaborative bidding between retailers and brands. [ more ]
Exchangewire
4 months ago
Marketing

Nexta.io Appoints Frederik Birk to Lead Retail Media Division, Spearheading growth in the Nordics & Europe

Nexta.io appoints Frederik Birk as head of retail media division
Retail Media crucial for driving revenue streams and enhancing customer experience [ more ]
AdExchanger
6 months ago
Marketing

Retail Search Startup Symbiosys Raises $9 Million For Its 'Collaborative Bidding' Model | AdExchanger

Retail search is currently a mess, with brands and retailers bidding against themselves and each other.
Startups like Symbiosys are trying to clean up this clutter with collaborative bidding, which allows for increased sharing of budget costs and KPIs between retailers and product brands. [ more ]
AdExchanger
6 months ago
Marketing tech

The Big Story: The Cookieless Expanse Ahead | AdExchanger

Marketers are caught in a dilemma between wanting a sustainable and competitive media ecosystem and the pressure to deliver immediate results.
Agencies are focusing on guiding clients through first-party data initiatives and the growth of retail media rather than relying on third-party cookies. [ more ]
moreretail-media
Exchangewire
2 months ago
Marketing

Onetag Continues 2024 Expansion with Strategic New Hires

Onetag appoints key leaders Mabroor Ahmad, Christian Baer, and Salvo Nicotra for strategic roles in sales, supply, and innovation. [ more ]
#ad-targeting
AdExchanger
2 months ago
Marketing

How Shopify Learned To Love Advertising | AdExchanger

Shopify has quietly become a significant player in online advertising, providing ad tech and marketing solutions for merchants. [ more ]
AdExchanger
5 months ago
EU data protection

The Magic Cookie, Longtime Enabler Of Ad Tech, Dies At 30 | AdExchanger

The cookie, originally designed to support an in-browser shopping cart feature, became the go-to ID for ad servers and networks, enabling ad targeting.
The cookie was born in 1994, but its impact on advertising lasted until its death in 2021. [ more ]
AdExchanger
2 months ago
Marketing

How Shopify Learned To Love Advertising | AdExchanger

Shopify has quietly become a significant player in online advertising, providing ad tech and marketing solutions for merchants. [ more ]
AdExchanger
5 months ago
EU data protection

The Magic Cookie, Longtime Enabler Of Ad Tech, Dies At 30 | AdExchanger

The cookie, originally designed to support an in-browser shopping cart feature, became the go-to ID for ad servers and networks, enabling ad targeting.
The cookie was born in 1994, but its impact on advertising lasted until its death in 2021. [ more ]
moread-targeting
Digiday
2 months ago
Marketing

NewFronts Day 3: Diverse-owned media companies tout their multicultural audience reach, plus a Q&A with IAB's CEO

Focus on reaching multicultural audiences at IAB NewFronts. [ more ]
Digiday
2 months ago
Marketing tech

MediaMath has signed dozens of SSPs, including former short-changed creditors, after ad tech's biggest bankruptcy

MediaMath's Chapter 11 filing marked a significant financial shock in ad tech, emphasizing the importance of strategic decision-making beyond technology innovation. [ more ]
#generative-ai
AdExchanger
2 months ago
Artificial intelligence

The Pros And Pitfalls Of AI; Dating App Data Is A No-Go | AdExchanger

Google's generative AI tool within Demand Gen has restrictions like not generating people or brand logos without reference photos, aiming to prevent offensive content production. [ more ]
Digiday
2 months ago
Artificial intelligence

AI Briefing: How AI misinformation affects consumer thoughts on elections and brands

Brand safety is evolving with the rise of generative AI, requiring new tools and strategies to combat harmful content and misinformation. [ more ]
AdExchanger
6 months ago
Marketing tech

Why Machine Learning Loves Metadata; Putting The Brakes On Data Brokers | AdExchanger

Generative AI could enhance metadata for ad tech and provide detailed descriptions of content.
FTC has barred a data broker from selling sensitive location data without proper consent. [ more ]
AdExchanger
2 months ago
Artificial intelligence

The Pros And Pitfalls Of AI; Dating App Data Is A No-Go | AdExchanger

Google's generative AI tool within Demand Gen has restrictions like not generating people or brand logos without reference photos, aiming to prevent offensive content production. [ more ]
Digiday
2 months ago
Artificial intelligence

AI Briefing: How AI misinformation affects consumer thoughts on elections and brands

Brand safety is evolving with the rise of generative AI, requiring new tools and strategies to combat harmful content and misinformation. [ more ]
AdExchanger
6 months ago
Marketing tech

Why Machine Learning Loves Metadata; Putting The Brakes On Data Brokers | AdExchanger

Generative AI could enhance metadata for ad tech and provide detailed descriptions of content.
FTC has barred a data broker from selling sensitive location data without proper consent. [ more ]
moregenerative-ai
#privacy-sandbox
Theregister
2 months ago
Privacy professionals

UK data watchdog not happy with Google's Privacy Sandbox

Google's Privacy Sandbox faces challenges in providing sufficient privacy, according to a draft report from the UK's Information Commissioner's Office. [ more ]
Digiday
4 months ago
Privacy professionals

Criteo is exploring a services layer for Privacy Sandbox

Companies can potentially leverage Criteo's technology instead of building their own cookie alternatives with Google
Criteo is in active discussions with the Privacy Sandbox team to support SSPs and DSPs with limited resources [ more ]
Theregister
2 months ago
Privacy professionals

UK data watchdog not happy with Google's Privacy Sandbox

Google's Privacy Sandbox faces challenges in providing sufficient privacy, according to a draft report from the UK's Information Commissioner's Office. [ more ]
Digiday
4 months ago
Privacy professionals

Criteo is exploring a services layer for Privacy Sandbox

Companies can potentially leverage Criteo's technology instead of building their own cookie alternatives with Google
Criteo is in active discussions with the Privacy Sandbox team to support SSPs and DSPs with limited resources [ more ]
moreprivacy-sandbox
#awards
AdExchanger
2 months ago
Women in technology

2024 Top Women in Media & Ad Tech Honorees and Special Recognition Awards Announced | AdExchanger

The Top Women in Media & Ad Tech Awards honor outstanding women in the industry for their contributions and impact. [ more ]
Exchangewire
5 months ago
Marketing

The Wires 2024: Entries Now Open

The Wires recognizes the best use of digital media, marketing, and commerce through a series of awards.
The Telegraph's Karen Eccles was awarded Ad Tech Personality of the Year in 2023. [ more ]
AdExchanger
2 months ago
Women in technology

2024 Top Women in Media & Ad Tech Honorees and Special Recognition Awards Announced | AdExchanger

The Top Women in Media & Ad Tech Awards honor outstanding women in the industry for their contributions and impact. [ more ]
Exchangewire
5 months ago
Marketing

The Wires 2024: Entries Now Open

The Wires recognizes the best use of digital media, marketing, and commerce through a series of awards.
The Telegraph's Karen Eccles was awarded Ad Tech Personality of the Year in 2023. [ more ]
moreawards
AdExchanger
3 months ago
Marketing tech

Turning Signal Loss Into A Gain | AdExchanger

Developing ad tech without user-level data leads to creative targeting opportunities. [ more ]
Exchangewire
3 months ago
Marketing

Equativ Enhances Curation Offering to Drive Greater Addressability in a Changing Identity Landscape

Equativ enhances Equativ Buyer Connect (EBC) for controlled media buying solutions and extended addressability options. [ more ]
#ai
The Motley Fool
3 months ago
Marketing tech

Cathie Wood's Ark Invest Is Selling Nvidia Stock and Buying This Artificial Intelligence (AI) Growth Stock | The Motley Fool

Nvidia may face challenges due to overbuilding GPU capacity without sufficient software revenue.
Ark Invest favors The Trade Desk as a potential investment over Nvidia. [ more ]
Digiday
4 months ago
Privacy technologies

Investment is (slowly) trickling back into ad tech

Investors are showing renewed interest in ad tech early-stage investments.
Speculation is focused on AI and CTV sectors for potential mergers and acquisitions in late 2024. [ more ]
Exchangewire
5 months ago
Online marketing

Oraki - Pioneering a New Paradigm in EMEA's Ad Tech

Oraki has become one of only three Google Ad Manager 360 partners in EMEA.
Oraki's unique approach combines AI with human insights for smarter decision-making. [ more ]
AdExchanger
6 months ago
Privacy technologies

Anything You Can Do AI Can Do Better; The In-Housing Trend That Stuck | AdExchanger

Google is automating its advertising services using AI, leading to layoffs in the ad sales team.
Marketers are taking control of their ad tech contracts to access their own data. [ more ]
The Motley Fool
3 months ago
Marketing tech

Cathie Wood's Ark Invest Is Selling Nvidia Stock and Buying This Artificial Intelligence (AI) Growth Stock | The Motley Fool

Nvidia may face challenges due to overbuilding GPU capacity without sufficient software revenue.
Ark Invest favors The Trade Desk as a potential investment over Nvidia. [ more ]
Digiday
4 months ago
Privacy technologies

Investment is (slowly) trickling back into ad tech

Investors are showing renewed interest in ad tech early-stage investments.
Speculation is focused on AI and CTV sectors for potential mergers and acquisitions in late 2024. [ more ]
Exchangewire
5 months ago
Online marketing

Oraki - Pioneering a New Paradigm in EMEA's Ad Tech

Oraki has become one of only three Google Ad Manager 360 partners in EMEA.
Oraki's unique approach combines AI with human insights for smarter decision-making. [ more ]
AdExchanger
6 months ago
Privacy technologies

Anything You Can Do AI Can Do Better; The In-Housing Trend That Stuck | AdExchanger

Google is automating its advertising services using AI, leading to layoffs in the ad sales team.
Marketers are taking control of their ad tech contracts to access their own data. [ more ]
moreai
AdExchanger
3 months ago
Online marketing

Goodbye, Outstream: The Digital Video Classification Shakeup | AdExchanger

Ad tech companies are using AI models like ChatGPT for media buying context targeting capabilities.
Changing definitions by IAB Tech Lab provides transparency in video ad experiences. [ more ]
Digiday
4 months ago
Privacy technologies

Frequency management is capping CTV ad spend

Ad tech companies are shifting focus to connected TV advertising, a sector expected to grow significantly this year.
Challenges like frequency capping impact the CTV ad industry, with a need for more efficient mechanisms to manage ad repetition. [ more ]
#data-privacy
Amazon Web Services
4 months ago
DevOps

Run an audience overlap analysis in AWS Clean Rooms | Amazon Web Services

Data collaboration is crucial for advertisers, publishers, and ad tech providers.
Audience overlap analysis helps in media planning and assessing partnerships. [ more ]
AdExchanger
5 months ago
Marketing tech

AWS Wants To Be The Backbone Of Independent Ad Tech

Companies beyond Big Tech can win in the clean room category depending on their position in the stack.
AWS sees itself as a facilitator of secure data sharing and analysis, not a competitor of data clean room providers. [ more ]
Exchangewire
5 months ago
Privacy technologies

Digiseg Appoints New Sales Lead in DACH

Digiseg appoints Tammiann How to lead sales in the DACH region.
Tammiann's expertise in data and ad tech will be crucial for Digiseg's rapid international growth. [ more ]
Amazon Web Services
4 months ago
DevOps

Run an audience overlap analysis in AWS Clean Rooms | Amazon Web Services

Data collaboration is crucial for advertisers, publishers, and ad tech providers.
Audience overlap analysis helps in media planning and assessing partnerships. [ more ]
AdExchanger
5 months ago
Marketing tech

AWS Wants To Be The Backbone Of Independent Ad Tech

Companies beyond Big Tech can win in the clean room category depending on their position in the stack.
AWS sees itself as a facilitator of secure data sharing and analysis, not a competitor of data clean room providers. [ more ]
Exchangewire
5 months ago
Privacy technologies

Digiseg Appoints New Sales Lead in DACH

Digiseg appoints Tammiann How to lead sales in the DACH region.
Tammiann's expertise in data and ad tech will be crucial for Digiseg's rapid international growth. [ more ]
moredata-privacy
Exchangewire
4 months ago
Marketing

Clinch Unveils Unique CTV Creative Performance Insights

Advanced creative attribution reporting for CTV campaigns offered by Clinch
Granular insights enable better campaign optimization and planning [ more ]
#advertising
Digiday
4 months ago
Marketing

Attention firm Adelaide penetrates holding company media agencies with new tool

Attention metrics are crucial in determining advertising effectiveness.
Adelaide's Flight Control tool uses attention metrics to optimize media plans. [ more ]
Adweek
4 months ago
Marketing

Large Brands Are Still Advertising on Made-for-Advertising Sites

Large brands still advertise on spammy websites despite ad-tech solutions being devised.
MFA websites exploit ad systems, attracting ad dollars without engaging readers. [ more ]
Digiday
7 months ago
Online marketing

Digiday's Oral History of Ad Tech podcast, episode 2, with Ari Paparo

Ari Paparo, a serial entrepreneur and influential figure in ad tech, discusses the history and state of the industry in a conversation with Digiday.
Topics covered include the hustle of ad tech in the 1990s, Paparo's role in DoubleClick's turnaround and sale to Google, the business model of ad networks in the 2000s, the rise of ad exchanges and the fall of ad networks, and the inventors in ad tech. [ more ]
Digiday
4 months ago
Marketing

Attention firm Adelaide penetrates holding company media agencies with new tool

Attention metrics are crucial in determining advertising effectiveness.
Adelaide's Flight Control tool uses attention metrics to optimize media plans. [ more ]
Adweek
4 months ago
Marketing

Large Brands Are Still Advertising on Made-for-Advertising Sites

Large brands still advertise on spammy websites despite ad-tech solutions being devised.
MFA websites exploit ad systems, attracting ad dollars without engaging readers. [ more ]
Digiday
7 months ago
Online marketing

Digiday's Oral History of Ad Tech podcast, episode 2, with Ari Paparo

Ari Paparo, a serial entrepreneur and influential figure in ad tech, discusses the history and state of the industry in a conversation with Digiday.
Topics covered include the hustle of ad tech in the 1990s, Paparo's role in DoubleClick's turnaround and sale to Google, the business model of ad networks in the 2000s, the rise of ad exchanges and the fall of ad networks, and the inventors in ad tech. [ more ]
moreadvertising
AdExchanger
4 months ago
Marketing tech

Meet The Ad Tech Execs Building Schools Around The World

Team Dayā, a group of ad tech execs, is building schools in rural communities in countries like Nepal.
The school buildings are constructed with durable materials to withstand natural disasters and support education in impoverished areas. [ more ]
Digiday
4 months ago
Privacy technologies

Ad tech's multi million-dollar quandary: Balancing budgets amid Google's Sandbox Uncertainty

CTOs face tough decisions regarding Google's cookie alternatives
Developing tech for Google's Chrome browser sandbox is costly and uncertain [ more ]
AdExchanger
4 months ago
Marketing

How Loop Media Is Looping Advertisers Into Out-Of-Home Streaming | AdExchanger

The company Loop Media shifted its focus from B2C to B2B by offering ad tech for out-of-home streaming TV.
Loop Media aims to tap into the largely untapped sector of out-of-home streaming, targeting venues like bars, restaurants, and salons. [ more ]
AdExchanger
5 months ago
Marketing tech

A (Tiny) Peek Inside The Black-Box Algorithm Driving AppLovin's Business | AdExchanger

Axon 2.0 is an updated version of AppLovin's AI-powered ad tech software
Details of what makes Axon 2.0 better than the original are not important to most of AppLovin's customers [ more ]
Exchangewire
5 months ago
Online marketing

Ad Tech's Role in the 2024 Electoral Arena

Ad tech is reshaping the democratic discourse and the electoral process
Programmatic ad buying, microtargeting, and geofencing are key ad tech strategies in politics [ more ]
Marketing Dive
6 months ago
Marketing

Lotame syncs with Trade Desk's Unified ID 2.0 as cookie deprecation begins

Ad tech company Lotame has adopted Unified ID 2.0 (UID2) technology to enhance cross-channel data interoperability.
Lotame's data capabilities will now include audience activation across authenticated ad inventory in display, video and connected TV (CTV) channels. [ more ]
Exchangewire
6 months ago
Marketing tech

The FreeThinking Group launches Freethinking Capital and invests in FirstPartyCapital

Freethinking Capital has announced a strategic partnership with FirstPartyCapital (FPC), a venture capital firm specializing in ad tech and martech.
The partnership aims to connect companies within the FirstPartyCapital roster with brands under the Freethinking Group umbrella, enabling increased commercial opportunities and access to innovative technology. [ more ]
AdExchanger
6 months ago
Marketing

With AI's Help, Native Can Mean More Than Made For Advertising Links | AdExchanger

Native advertising should be authoritative, engaging, and visually appealing, consistent with high-quality publisher content.
Native ads should seamlessly blend into the content environment, matching the style of the publisher. [ more ]
AdExchanger
6 months ago
Privacy technologies

The Year Ad Tech Went To The Cloud | AdExchanger

Cloud-based technology infrastructure is becoming increasingly popular in the mar tech and ad tech industries.
Snowflake is a major player in the cloud-based ad tech market, offering unique advantages and partnerships. [ more ]
AdExchanger
6 months ago
Privacy technologies

If 2023 Was The Last Year Of Third-Party Cookies, Did Programmatic Make The Most Of It? | AdExchanger

Opponents agree that Google intends to follow through with Chrome's third-party cookie deprecation plan.
Advertisers and ad tech companies procrastinated in preparing for post-cookie campaign strategies. [ more ]
Digiday
7 months ago
Privacy technologies

A History of Ad Tech Chapter 3: The Holdcos Strike Back

April 2007 marked a pivotal month in ad tech's development as DoubleClick planned to launch an ad exchange, which spurred other big players like Microsoft to invest in the sector.
The ad exchange became a significant technology in the ad tech industry, especially during the programmatic era when tech standardizations helped its growth. [ more ]
Nieman Lab
7 months ago
Marketing tech

Returning to a contextual focus

Predictions about things we think will happen, things we wish will happen, and things we should actively do.
Advertising has been a failure for publishers, with a decline in revenue and a disconnect between the ad-tech middlemen's profits and publishers' gains. [ more ]
#ad tech
Exchangewire
7 months ago
Marketing

November's Ad Industry Financials - Ad Tech (A-M)

AdTheorent had a positive quarter with increased advertisers and revenue gains.
AppLovin experienced strong revenue and income growth driven by its AI tool AXON 2.0.
Criteo successfully pivoted its business and achieved over 50% non-retargeting revenues for the first time. [ more ]
Exchangewire
7 months ago
Marketing

Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024

Only 36 cents of every dollar entering DSP reaches consumers effectively
Infillion to relaunch MediaMath by end of year
Dentsu predicts 4.6% ad spend increase for 2024 [ more ]
Digiday
7 months ago
Online marketing

Digiday's Oral History of Ad Tech podcast, episode 1, with Brian O'Kelley

Brian O'Kelley, considered one of the godfathers of ad tech, shares his experiences and insights in the first episode of the Digiday podcast series on the history of ad tech.
O'Kelley discusses his involvement in building the first ad exchange at Right Media, AppNexus' battle with Google, and his decision to walk away from AT&T after its acquisition of his company. [ more ]
Exchangewire
7 months ago
Marketing

Former Integral Ad Science Director Yann Le Roux Joins Global Sustaintech Platform IMPACT+ As VP, Sales & Partnerships

Digital advertising veteran Yann Le Roux has been hired as the new VP of Sales & Partnerships at IMPACT+.
Le Roux has over two decades of experience in the global ad tech market and will be responsible for the company's global commercial strategy. [ more ]
Exchangewire
7 months ago
Marketing

November's Ad Industry Financials - Ad Tech (A-M)

AdTheorent had a positive quarter with increased advertisers and revenue gains.
AppLovin experienced strong revenue and income growth driven by its AI tool AXON 2.0.
Criteo successfully pivoted its business and achieved over 50% non-retargeting revenues for the first time. [ more ]
Exchangewire
7 months ago
Marketing

Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024

Only 36 cents of every dollar entering DSP reaches consumers effectively
Infillion to relaunch MediaMath by end of year
Dentsu predicts 4.6% ad spend increase for 2024 [ more ]
Digiday
7 months ago
Online marketing

Digiday's Oral History of Ad Tech podcast, episode 1, with Brian O'Kelley

Brian O'Kelley, considered one of the godfathers of ad tech, shares his experiences and insights in the first episode of the Digiday podcast series on the history of ad tech.
O'Kelley discusses his involvement in building the first ad exchange at Right Media, AppNexus' battle with Google, and his decision to walk away from AT&T after its acquisition of his company. [ more ]
Exchangewire
7 months ago
Marketing

Former Integral Ad Science Director Yann Le Roux Joins Global Sustaintech Platform IMPACT+ As VP, Sales & Partnerships

Digital advertising veteran Yann Le Roux has been hired as the new VP of Sales & Partnerships at IMPACT+.
Le Roux has over two decades of experience in the global ad tech market and will be responsible for the company's global commercial strategy. [ more ]
moread tech
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