The outcomes of the Google antitrust trial and the presidential election significantly influence ad tech, impacting both market dynamics and democratic processes.
How breaking up Google could lower your online shopping bill
The DOJ's antitrust suit against Google aims to address its alleged monopoly in ad tech, benefiting both advertisers, publishers, and potentially consumers.
A Top The Trade Desk Exec Testifies That Header Bidding was Decimated at Google Trial
Open Bidding has reduced the competitive advantages of header bidding, which fundamentally altered the ad tech landscape and impacted publishers' profitability.
Spicy Quotes You'll Be Quoting From The Google Ad Tech Antitrust Trial | AdExchanger
The trial showcases internal conflicts at Google and the influence of their interests over the digital advertising landscape.
It's Time For A Smarter Approach To Measuring Supply-Side Signals | AdExchanger
The future value of cookies is uncertain, presenting an opportunity for publishers to leverage their own signals for better advertiser relationships.
The Race To The Bottom Is Over. Advertisers Care About Quality Again | AdExchanger
The digital advertising industry's audience-first strategy undermines brand integrity by prioritizing low-quality media over fundamental advertising principles.
Waiting On A Judge And The Polls | AdExchanger
The outcomes of the Google antitrust trial and the presidential election significantly influence ad tech, impacting both market dynamics and democratic processes.
How breaking up Google could lower your online shopping bill
The DOJ's antitrust suit against Google aims to address its alleged monopoly in ad tech, benefiting both advertisers, publishers, and potentially consumers.
A Top The Trade Desk Exec Testifies That Header Bidding was Decimated at Google Trial
Open Bidding has reduced the competitive advantages of header bidding, which fundamentally altered the ad tech landscape and impacted publishers' profitability.
Spicy Quotes You'll Be Quoting From The Google Ad Tech Antitrust Trial | AdExchanger
The trial showcases internal conflicts at Google and the influence of their interests over the digital advertising landscape.
It's Time For A Smarter Approach To Measuring Supply-Side Signals | AdExchanger
The future value of cookies is uncertain, presenting an opportunity for publishers to leverage their own signals for better advertiser relationships.
The Race To The Bottom Is Over. Advertisers Care About Quality Again | AdExchanger
The digital advertising industry's audience-first strategy undermines brand integrity by prioritizing low-quality media over fundamental advertising principles.
Ad tech M&A activity surged this week with significant acquisitions and regulatory developments affecting major players like Apple and Meta.
WTF is ad tech curation?
Curation in ad tech enhances audience targeting by aggregating select supply chain data, driving efficiency for advertisers and revenue for publishers.
Advertisers grow spending in Amazon DSP as adoption increases
Amazon's advertising segment is thriving due to recent enhancements in its Demand-Side Platform, attracting more investment from marketers looking for better value.
Publishers Are Skeptical of Adtech's Latest Buzz, Curation
Curation in programmatic advertising is questioned by publishers for its perceived lack of value and potential negative impact on revenue.
Is The Trade Desk A Hero Or Villain To Independent Ad Tech? | AdExchanger
The Trade Desk's rise to dominance is causing frustration among independent ad tech players, challenging its former underdog image.
Google is getting in on the latest ad tech craze: curation
Google Ad Manager's new curation services signal a significant shift in ad tech dynamics, leveraging first-party data for targeted advertising.
The Stack: Ad Tech M&A is Back
Ad tech M&A activity surged this week with significant acquisitions and regulatory developments affecting major players like Apple and Meta.
WTF is ad tech curation?
Curation in ad tech enhances audience targeting by aggregating select supply chain data, driving efficiency for advertisers and revenue for publishers.
Advertisers grow spending in Amazon DSP as adoption increases
Amazon's advertising segment is thriving due to recent enhancements in its Demand-Side Platform, attracting more investment from marketers looking for better value.
Publishers Are Skeptical of Adtech's Latest Buzz, Curation
Curation in programmatic advertising is questioned by publishers for its perceived lack of value and potential negative impact on revenue.
Is The Trade Desk A Hero Or Villain To Independent Ad Tech? | AdExchanger
The Trade Desk's rise to dominance is causing frustration among independent ad tech players, challenging its former underdog image.
Google is getting in on the latest ad tech craze: curation
Google Ad Manager's new curation services signal a significant shift in ad tech dynamics, leveraging first-party data for targeted advertising.
Spotify tunes up its ad tech as it looks to attract even more ad dollars
Spotify is launching its own ad exchange, SAX, to improve revenue from small and medium-sized businesses and enhance its competitive edge in ad tech.
Study: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands | AdExchanger
Effective advertising relies on showing ads at the right moment across apps and websites, despite challenges in measurement and user privacy.
The rise, stall and fall of Oracle's advertising business
Oracle Advertising's closure highlights the challenges of adapting to market competition and internal cultural shifts after years of aggressive acquisitions.
How DPG Media Built Its Own (Mostly) Google-Free Ad Platform | AdExchanger
Publishers are increasingly competing with Big Tech, prompting strategic shifts like DPG Media's focus on in-house ad tech and acquisitions.
The Remuneration Conversation; Investigators Set Their Sights On Zeta | AdExchanger
Brands want to pay less for agency services as automation and AI disrupt traditional models.
Spotify tunes up its ad tech as it looks to attract even more ad dollars
Spotify is launching its own ad exchange, SAX, to improve revenue from small and medium-sized businesses and enhance its competitive edge in ad tech.
Study: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands | AdExchanger
Effective advertising relies on showing ads at the right moment across apps and websites, despite challenges in measurement and user privacy.
The rise, stall and fall of Oracle's advertising business
Oracle Advertising's closure highlights the challenges of adapting to market competition and internal cultural shifts after years of aggressive acquisitions.
How DPG Media Built Its Own (Mostly) Google-Free Ad Platform | AdExchanger
Publishers are increasingly competing with Big Tech, prompting strategic shifts like DPG Media's focus on in-house ad tech and acquisitions.
The Remuneration Conversation; Investigators Set Their Sights On Zeta | AdExchanger
Brands want to pay less for agency services as automation and AI disrupt traditional models.
Google is getting ready to unveil how Chrome's cookie opt-in model will work, sources say
Google's July announcement retained third-party cookies for Chrome, shifting power to users and impacting the $300 billion digital media industry.
Amid green shoots of recovery in ad tech investment, a note of caution is warranted
Mergers and acquisitions in ad tech show a potential resurgence, with strategic shifts toward sustainable marketing and ID-targeting due to cookie decline.
Google is getting ready to unveil how Chrome's cookie opt-in model will work, sources say
Google's July announcement retained third-party cookies for Chrome, shifting power to users and impacting the $300 billion digital media industry.
Amid green shoots of recovery in ad tech investment, a note of caution is warranted
Mergers and acquisitions in ad tech show a potential resurgence, with strategic shifts toward sustainable marketing and ID-targeting due to cookie decline.
AppLovin stands out in the latest round of quarterly earnings calls
Ad tech companies are showing significant revenue growth, with Zeta and AppLovin delivering notable earnings reports indicating a healthy industry trend.
Got A Startup With An App? You Need AppLovin | HackerNoon
AppLovin's recent stock surge from a blossoming ad-tech company highlights its evolving role in mobile app advertising innovation.
AppLovin's breakthroughs in AI-powered advertising propel growth
AppLovin's revenue surged due to AI advancements, driving significant growth in their advertising segment.
AppLovin stands out in the latest round of quarterly earnings calls
Ad tech companies are showing significant revenue growth, with Zeta and AppLovin delivering notable earnings reports indicating a healthy industry trend.
Got A Startup With An App? You Need AppLovin | HackerNoon
AppLovin's recent stock surge from a blossoming ad-tech company highlights its evolving role in mobile app advertising innovation.
AppLovin's breakthroughs in AI-powered advertising propel growth
AppLovin's revenue surged due to AI advancements, driving significant growth in their advertising segment.
How This 21-Year-Old Built a $16 Million Startup | Entrepreneur
Adam Cohen transformed a casual observation into a successful ad tech startup, Stic, that offers unique out-of-home advertising solutions for drivers.
OpenX Promotes Julie Rooney to Chief Privacy Officer
OpenX promotes Julie Rooney to chief privacy officer to strengthen commitment to privacy-first practices in ad tech.
Rooney's leadership and expertise enhance OpenX's compliance with evolving privacy regulations.
OpenX invests in proactive privacy measures, including compliance tools and audits, to set industry standards.
Network Traffic Tests Are Nimble Tools for Privacy Compliance
Privacy legislation leads to conflicting compliance obligations for companies.
Network traffic analysis can reduce legal exposure linked to consent management platforms.
Why The Trade Desk Stock Was Sliding Today | The Motley Fool
The Trade Desk's solid earnings report was overshadowed by high valuation concerns, leading to a drop in stock price.
TeqBlaze Launches an SPO Toolkit - New Solution for Supply Chain Optimisation
TeqBlaze launched the SPO Toolkit to enhance transparency and efficiency in the ad supply chain, empowering companies to optimize their advertising campaigns.
Should marketers ask harder questions of their brand safety and ad verification partners?
Marketers are increasingly demanding transparency and accountability from ad verification companies following audits revealing issues with ad tech intermediaries.
Not For Sale!; Johnny On The Spotify | AdExchanger
Marketecture's acquisitions signify a trend towards consolidation of ad tech resources in B2B publishing.
Industry Review 2025: Putting Purpose Front and Centre
The ad tech industry is shifting its focus from sustainability to purpose, necessitating a clearer definition of sustainability's role in digital advertising.
Experiencing Identity Chaos? Adopt An Integrated View Of Identity | AdExchanger
The chaos in identity management can be resolved through interoperable identity methodologies, leading to integrated identity that enhances digital experiences.
Is Curation Just An Ad Network?; Cable Courts Cord-Cutters With Streaming Bundles | AdExchanger
Curation in ad tech enhances efficiency by reducing reliance on resellers, allowing data owners to streamline deal-making across multiple DSPs.
Experiencing Identity Chaos? Adopt An Integrated View Of Identity | AdExchanger
The chaos in identity management can be resolved through interoperable identity methodologies, leading to integrated identity that enhances digital experiences.
Is Curation Just An Ad Network?; Cable Courts Cord-Cutters With Streaming Bundles | AdExchanger
Curation in ad tech enhances efficiency by reducing reliance on resellers, allowing data owners to streamline deal-making across multiple DSPs.
MadTech Money: Discovering the Latest Ad Tech M&A Trends with FPC's Rich Ashton
MadTechMoney connects ad tech and martech startups with investors, highlighting overlooked opportunities in a trillion-dollar sector.
The UK's ICO Is Helping Ad Tech Companies With Privacy Compliance | AdExchanger
The CPCA is developing the first regulator-approved privacy-compliance certification for ad tech in collaboration with the UK's data protection authority.
Weborama Integrates First-id into its Data Intelligence Platform
Weborama enhances ad technology by integrating First-id for better audience targeting and performance measurement in a cookieless environment.
To Reduce The Ad Tech Tax, Sovrn Expands Its SaaS Pricing Model | AdExchanger
Sovrn's SaaS model for SSPs offers a flat CPM pricing structure to reduce ad tech fees for smaller publishers.
US Threatens Google Breakup and Sues TikTok; Connatix and JW Player Merge; WPP Partners with Roblox
The US government is considering structural remedies to address Google's search market monopoly following a court ruling declaring it a monopolist.
Untangling TTD's DDT (Dominance Distress Trauma)
The Trade Desk is perceived as becoming a dominant force, raising concerns about monopolistic behavior in the ad tech industry.
The Stack: Latest Legal Moves in Ad Tech; Microsoft Takes On Google with New AI Features
Epic Games accuses Google and Samsung of antitrust conspiracies to protect the Play Store; Microsoft introduces new AI features to compete with Google.
The US v. Google Witnesses Have Spoken - Now What? | AdExchanger
The Google antitrust trial demonstrates the swift nature of legal proceedings in Virginia's 'rocket docket' court system.
DMEXCO 2024: Innovation, Applying AI and the Rise of Retail Media
AI is moving from hype to practical applications in ad tech, enhancing efficiencies and customer experiences.
Retail media's rise at DMEXCO includes a focus on avoiding past mistakes in programmatic channels.
Equativ Expands Retail Media Division with Kamino Retail Acquisition
Equativ enhances retail media capabilities with the acquisition of Kamino Retail, targeting a global market growth to USD$166bn by 2025.
Kevel & Placements.io Announce Strategic Partnership to Address Unique Challenges in Retail Media
Kevel and Placements.io have partnered to enhance retail media management through a unified platform that optimizes ad inventory and maximizes returns.
DMEXCO 2024: Innovation, Applying AI and the Rise of Retail Media
AI is moving from hype to practical applications in ad tech, enhancing efficiencies and customer experiences.
Retail media's rise at DMEXCO includes a focus on avoiding past mistakes in programmatic channels.
Equativ Expands Retail Media Division with Kamino Retail Acquisition
Equativ enhances retail media capabilities with the acquisition of Kamino Retail, targeting a global market growth to USD$166bn by 2025.
Kevel & Placements.io Announce Strategic Partnership to Address Unique Challenges in Retail Media
Kevel and Placements.io have partnered to enhance retail media management through a unified platform that optimizes ad inventory and maximizes returns.
Ep 57: Bridging the gap between Politicians & Corps. with Jules Polonetsky, CEO, Future of Privacy
Privacy and data protection require collaboration between policymakers and corporations for effective governance. The Chief Privacy Officer role is more critical than ever.
Brand Metrics Appoints Alysha Dino to Drive Global CTV Measurement Growth
Brand Metrics hires Alysha Dino as VP of CTV & enterprise sales to enhance measurement solutions in connected TV advertising.
With over 20 years in tech sales, Alysha's expertise will help drive user insights and brand lift validation in CTV campaigns.
In Memoriam: Emma Kate Williams
Emma Kate Williams was a respected visual artist and ad tech marketer whose kindness, talent, and advocacy for mental health and inclusivity left a lasting legacy.
The Wires 2024 Shortlist Unveiled: Fierce Competition Across All Categories
The Wires 2024 shortlist showcases high-caliber talent in ad tech with fierce competition reflecting the industry's excellence.
DMEXCO Briefing: Ad tech leaders argue for a balanced approach to 'Founder Mode' concept
Ad tech leaders find value in founder mode, yet recognize its limitations and the importance of trustworthy management.
Still Playing In The Sandbox; Will The YouTube Gates Reopen? | AdExchanger
Chrome is enhancing the Protected Audience API to aid advertisers with extended engagement timelines and measuring user interaction with ads.
DMEXCO Briefing: The who's who of ad tech gathers to prepare for the industry's next big shift
DMEXCO serves as a vibrant hub for ad tech professionals to connect, share ideas, and tackle industry challenges head-on.
DOJ Outs Ad Tech Open-Source Supporters; Jeff Green Dings The TTD TV Rumors | AdExchanger
Ad tech leaders are advocating for open-source models in advertising as a means to enhance transparency and competition in the sector.