#ad-tech

#ad-tech

The moment you visit a website or app with ad space, it asks an ad tech company to determine which ads to display for you. This involves sending information about you and the content you're viewing to the ad tech company. This ad tech company packages all the information they can gather about you into a "bid request" and broadcasts it to of potential advertisers.

SPINS wanted to expand into MikMak's space - which is to say, serving online ads and driving online conversions - as an extension of its in-store purchase and shelf-monitoring data offering. The conversation quickly changed to, "actually, what would it look like if these two entities came together?" Margolis said. For MikMak, the appeal, according to the startup's CEO and Founder Rachel Tipograph, is that SPINS "has a proprietary data asset that we always wish we had."

goTom continues its strategic growth trajectory in 2026, investing in expertise, international expansion and product innovation to further consolidate its position as a leading European SaaS platform for digital ad sales management. Today (12th January, 2025), the company welcomes three new team members: Yasin Korkmaz joins as senior account executive, Laurent Meuzard takes on the role of country director for France, and Megan Balschun strengthens the product team as product manager.

Less than a month before Netflix was set to debut its in-house ad server, VP Nicolle Pangis chatted with our own executive editor, Sarah Sluis, at CTV Connect in March. (Since then, both have taken on new titles: Sluis as editorial director of ad tech and emergent media, and the event as Convergent TV World for 2026.) In addition to finally revealing a name - Netflix Ad Suite, or NAS for short - Pangis also teased what buyers could expect once they were able to buy Netflix ads through the new product.

The vendor landscape is turning into a sea of sameness. So what's worthwhile and what's worth chucking in the bin? The best way to separate AI hype from reality is to roll up your sleeves and try out the tech for yourself, says Ikkjin Ahn, CEO and co-founder of machine learning-based ad tech startup Moloco, on this week's episode of AdExchanger Talks. It's like watching a movie, he says. How do you know if it's good before you even try it?

Black Friday has been one of the UK's biggest yearly shopping events for well over a decade now, long-cemented into advertisers' calendars. This year, UK shoppers are expected to spend £9.52bn over the four-day Black Friday weekend, over half of which is projected to be spent online. Challenges continue to rear their heads, as the ad landscape becomes more complex, fragmented, and AI-powered.

The rise of Amazon Advertising is news to no one in the industry's $777 billion sector, but what needs more detail is just how it intends to sustain its challenge to the duopoly of Facebook and Google, especially in the wake of a 14,000 reduction in force (RIF). The company's recent Q3 earnings report showed Amazon Advertising revenues grew 24% year-over-year to $17.7 billion, with recent product launches expected to play a key part in furthering this growth.

Roubaix Capital, LLC fully liquidated its stake in Magnite , selling 260,735 shares during the third quarter of 2025, according to a filing with the Securities and Exchange Commission dated November 12, 2025. The transaction value was $6,288,928, based on the average share price for the quarter. No shares of Magnite were held by the fund at quarter end. Roubaix Capital sold out of Magnite, reducing the position from 3.0% of AUM in the prior quarter to zero.

Which raises a pressing question: Can online magazines survive when ads have plateaued and digital subscriptions still don't cover the cost of producing quality journalism? Maybe the answer is ... AI. Condé has content and data licensing deals with OpenAI, Perplexity and Amazon. But those deals could have steep half-lives, especially when a publisher's value is primarily tied to its library of content.

Ad tech has always lived in a world where money moves slower than the ads it sells. Everyone's floating - fronting payments to publishers while waiting weeks, sometimes months, for agencies and advertisers to settle up. The cost of doing so is only rising.