#ad-tech

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#experian

A sign of things to come: Experian's acquisition of Audigent highlights curation's rising influence

Experian's acquisition of Audigent signifies a strategic advancement in the marketing data and identity sector, crucial for adapting to industry changes.

Experian: The SSA We Never Knew

Experian evolves by acquiring Audigent, enhancing signal distribution and media management capabilities.
This acquisition positions Experian uniquely in the growing ad tech curation market.

A sign of things to come: Experian's acquisition of Audigent highlights curation's rising influence

Experian's acquisition of Audigent signifies a strategic advancement in the marketing data and identity sector, crucial for adapting to industry changes.

Experian: The SSA We Never Knew

Experian evolves by acquiring Audigent, enhancing signal distribution and media management capabilities.
This acquisition positions Experian uniquely in the growing ad tech curation market.
moreexperian
#advertising

How Google tried to unravel the DOJ's ad tech case

The DOJ is investigating whether Google holds illegal monopolies in the ad tech market, focusing on its alleged dominance in online advertising.

The Stack: Omnicom Acquisition Rocks Industry; TikTok's Last Hope to Beat US Ban - ExchangeWire.com

Omnicom's acquisition of Interpublic Group marks a significant consolidation in the ad tech industry.

Spotify tunes up its ad tech as it looks to attract even more ad dollars

Spotify is launching its own ad exchange, SAX, to improve revenue from small and medium-sized businesses and enhance its competitive edge in ad tech.

Study: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands | AdExchanger

Effective advertising relies on showing ads at the right moment across apps and websites, despite challenges in measurement and user privacy.

The rise, stall and fall of Oracle's advertising business

Oracle Advertising's closure highlights the challenges of adapting to market competition and internal cultural shifts after years of aggressive acquisitions.

How DPG Media Built Its Own (Mostly) Google-Free Ad Platform | AdExchanger

Publishers are increasingly competing with Big Tech, prompting strategic shifts like DPG Media's focus on in-house ad tech and acquisitions.

How Google tried to unravel the DOJ's ad tech case

The DOJ is investigating whether Google holds illegal monopolies in the ad tech market, focusing on its alleged dominance in online advertising.

The Stack: Omnicom Acquisition Rocks Industry; TikTok's Last Hope to Beat US Ban - ExchangeWire.com

Omnicom's acquisition of Interpublic Group marks a significant consolidation in the ad tech industry.

Spotify tunes up its ad tech as it looks to attract even more ad dollars

Spotify is launching its own ad exchange, SAX, to improve revenue from small and medium-sized businesses and enhance its competitive edge in ad tech.

Study: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands | AdExchanger

Effective advertising relies on showing ads at the right moment across apps and websites, despite challenges in measurement and user privacy.

The rise, stall and fall of Oracle's advertising business

Oracle Advertising's closure highlights the challenges of adapting to market competition and internal cultural shifts after years of aggressive acquisitions.

How DPG Media Built Its Own (Mostly) Google-Free Ad Platform | AdExchanger

Publishers are increasingly competing with Big Tech, prompting strategic shifts like DPG Media's focus on in-house ad tech and acquisitions.
moreadvertising
#artificial-intelligence

2025 Predictions: Innovation

The media and ad tech industries are experiencing rapid innovation leading up to 2025, primarily driven by AI and automation.

DMEXCO 2024: Innovation, Applying AI and the Rise of Retail Media

AI is moving from hype to practical applications in ad tech, enhancing efficiencies and customer experiences.
Retail media's rise at DMEXCO includes a focus on avoiding past mistakes in programmatic channels.

Meet the Newest AI Stock in the Nasdaq-100. It Soared 2,140% in 2 Years and Is Still a Buy, According to a Wall Street Analyst. | The Motley Fool

AppLovin's rapid growth and AI technology position it as a top-performing stock in the Nasdaq-100, prompting analyst optimism.

Mediaocean deepens ties to IPG, Omnicom and WPP as ad-tech ambitions grow

Mediaocean launched a certified service partner program to enhance agency integration with its ad-tech solutions.

2025 Predictions: Innovation

The media and ad tech industries are experiencing rapid innovation leading up to 2025, primarily driven by AI and automation.

DMEXCO 2024: Innovation, Applying AI and the Rise of Retail Media

AI is moving from hype to practical applications in ad tech, enhancing efficiencies and customer experiences.
Retail media's rise at DMEXCO includes a focus on avoiding past mistakes in programmatic channels.

Meet the Newest AI Stock in the Nasdaq-100. It Soared 2,140% in 2 Years and Is Still a Buy, According to a Wall Street Analyst. | The Motley Fool

AppLovin's rapid growth and AI technology position it as a top-performing stock in the Nasdaq-100, prompting analyst optimism.

Mediaocean deepens ties to IPG, Omnicom and WPP as ad-tech ambitions grow

Mediaocean launched a certified service partner program to enhance agency integration with its ad-tech solutions.
moreartificial-intelligence
#data-management

How VaynerMedia is optimizing its supply path optimization practices

SPO has evolved to require stronger relationships and data sharing between advertisers and supply-side platforms for better programmatic ad management.

The curation conundrum: separating fact from fiction in ad tech's latest obsession

Curation in ad tech is a refined evolution of older practices rather than a new concept.

How VaynerMedia is optimizing its supply path optimization practices

SPO has evolved to require stronger relationships and data sharing between advertisers and supply-side platforms for better programmatic ad management.

The curation conundrum: separating fact from fiction in ad tech's latest obsession

Curation in ad tech is a refined evolution of older practices rather than a new concept.
moredata-management
#privacy

Ex-employee sues Apple for 'surveillance' after being forced to edit LinkedIn profile - 9to5Mac

A former Apple employee is suing the company for allegedly restricting his privacy and job prospects through their policies.

Ep 57: Bridging the gap between Politicians & Corps. with Jules Polonetsky, CEO, Future of Privacy

Privacy and data protection require collaboration between policymakers and corporations for effective governance. The Chief Privacy Officer role is more critical than ever.

Ex-employee sues Apple for 'surveillance' after being forced to edit LinkedIn profile - 9to5Mac

A former Apple employee is suing the company for allegedly restricting his privacy and job prospects through their policies.

Ep 57: Bridging the gap between Politicians & Corps. with Jules Polonetsky, CEO, Future of Privacy

Privacy and data protection require collaboration between policymakers and corporations for effective governance. The Chief Privacy Officer role is more critical than ever.
moreprivacy
#the-trade-desk

AppLovin stands out in the latest round of quarterly earnings calls

Ad tech companies are showing significant revenue growth, with Zeta and AppLovin delivering notable earnings reports indicating a healthy industry trend.

Future of TV Briefing: The case for and against The Trade Desk's CTV platform

The Trade Desk is set to launch its CTV platform, Ventura, to tackle inefficiencies in advertising while competing against major brands next year.

Is The Trade Desk A Hero Or Villain To Independent Ad Tech? | AdExchanger

The Trade Desk's rise to dominance is causing frustration among independent ad tech players, challenging its former underdog image.

Untangling TTD's DDT (Dominance Distress Trauma)

The Trade Desk is perceived as becoming a dominant force, raising concerns about monopolistic behavior in the ad tech industry.

The Trade Desk Just Made a Bold Move in Connected TV. Time to Buy? | The Motley Fool

The Trade Desk maintains strong growth and innovation in the ad tech industry, consistently outperforming competitors even in a challenging market environment.

AppLovin stands out in the latest round of quarterly earnings calls

Ad tech companies are showing significant revenue growth, with Zeta and AppLovin delivering notable earnings reports indicating a healthy industry trend.

Future of TV Briefing: The case for and against The Trade Desk's CTV platform

The Trade Desk is set to launch its CTV platform, Ventura, to tackle inefficiencies in advertising while competing against major brands next year.

Is The Trade Desk A Hero Or Villain To Independent Ad Tech? | AdExchanger

The Trade Desk's rise to dominance is causing frustration among independent ad tech players, challenging its former underdog image.

Untangling TTD's DDT (Dominance Distress Trauma)

The Trade Desk is perceived as becoming a dominant force, raising concerns about monopolistic behavior in the ad tech industry.

The Trade Desk Just Made a Bold Move in Connected TV. Time to Buy? | The Motley Fool

The Trade Desk maintains strong growth and innovation in the ad tech industry, consistently outperforming competitors even in a challenging market environment.
morethe-trade-desk
#google

DOJ wraps up ad tech trial: Google is "three times" a monopolist

Google is accused of monopolistic practices in ad tech, disadvantaging competitors and harming publishers reliant on its services.

Google's Monopoly Harms the Open Web, Worsens Inflation, Experts Argue

A Google victory in the antitrust case could further undermine the open web and hinder competition.

Google v USA: Week Two Court Report

The USA v Google antitrust trial reveals the extent of Google’s dominance and anti-competitive behaviors in the ad tech industry.

Google vs DoJ: What's the Impact of the Proposed Action?

The DOJ's proposed remedies aim to combat Google's monopolistic practices by considering divestitures and stricter regulations on data sharing and market access.

How To Make Google's Network Business A Force For Good | AdExchanger

Google's ad tech business is complicated and raises potential conflicts of interest, but it remains a cost-effective option for advertisers despite criticisms.

How breaking up Google could lower your online shopping bill

The DOJ's antitrust suit against Google aims to address its alleged monopoly in ad tech, benefiting both advertisers, publishers, and potentially consumers.

DOJ wraps up ad tech trial: Google is "three times" a monopolist

Google is accused of monopolistic practices in ad tech, disadvantaging competitors and harming publishers reliant on its services.

Google's Monopoly Harms the Open Web, Worsens Inflation, Experts Argue

A Google victory in the antitrust case could further undermine the open web and hinder competition.

Google v USA: Week Two Court Report

The USA v Google antitrust trial reveals the extent of Google’s dominance and anti-competitive behaviors in the ad tech industry.

Google vs DoJ: What's the Impact of the Proposed Action?

The DOJ's proposed remedies aim to combat Google's monopolistic practices by considering divestitures and stricter regulations on data sharing and market access.

How To Make Google's Network Business A Force For Good | AdExchanger

Google's ad tech business is complicated and raises potential conflicts of interest, but it remains a cost-effective option for advertisers despite criticisms.

How breaking up Google could lower your online shopping bill

The DOJ's antitrust suit against Google aims to address its alleged monopoly in ad tech, benefiting both advertisers, publishers, and potentially consumers.
moregoogle
#connected-tv

Mediaocean acquires Innovid to sharpen focus on creative, CTV

Mediaocean acquires Innovid for $500M to create a new omnichannel ad-tech platform focused on CTV capabilities and independent from Google.

Brand Metrics Appoints Alysha Dino to Drive Global CTV Measurement Growth

Brand Metrics hires Alysha Dino as VP of CTV & enterprise sales to enhance measurement solutions in connected TV advertising.
With over 20 years in tech sales, Alysha's expertise will help drive user insights and brand lift validation in CTV campaigns.

Mediaocean acquires Innovid to sharpen focus on creative, CTV

Mediaocean acquires Innovid for $500M to create a new omnichannel ad-tech platform focused on CTV capabilities and independent from Google.

Brand Metrics Appoints Alysha Dino to Drive Global CTV Measurement Growth

Brand Metrics hires Alysha Dino as VP of CTV & enterprise sales to enhance measurement solutions in connected TV advertising.
With over 20 years in tech sales, Alysha's expertise will help drive user insights and brand lift validation in CTV campaigns.
moreconnected-tv
#digital-advertising

Waiting On A Judge And The Polls | AdExchanger

The outcomes of the Google antitrust trial and the presidential election significantly influence ad tech, impacting both market dynamics and democratic processes.

It's Time For A Smarter Approach To Measuring Supply-Side Signals | AdExchanger

The future value of cookies is uncertain, presenting an opportunity for publishers to leverage their own signals for better advertiser relationships.

The Race To The Bottom Is Over. Advertisers Care About Quality Again | AdExchanger

The digital advertising industry's audience-first strategy undermines brand integrity by prioritizing low-quality media over fundamental advertising principles.

DMEXCO Briefing: The definitive Digiday guide to what's in and out at DMEXCO 2024

Digital advertising faces major changes amid privacy concerns and third-party cookie issues, with DMEXCO 2024 being key to industry innovations.

New DEI-Focused SSP Wants To Put More Money Into The Hands Of Publishers | AdExchanger

Programmatic media buyers can help both advertisers and diverse publishers through innovative platforms like DXKulture.

Escaping The Outrage Loop: How To Break Free From Programmatic Transparency Challenges | AdExchanger

Accountability in the digital advertising industry is a long way off, with transparency initiatives yielding little real change.

Waiting On A Judge And The Polls | AdExchanger

The outcomes of the Google antitrust trial and the presidential election significantly influence ad tech, impacting both market dynamics and democratic processes.

It's Time For A Smarter Approach To Measuring Supply-Side Signals | AdExchanger

The future value of cookies is uncertain, presenting an opportunity for publishers to leverage their own signals for better advertiser relationships.

The Race To The Bottom Is Over. Advertisers Care About Quality Again | AdExchanger

The digital advertising industry's audience-first strategy undermines brand integrity by prioritizing low-quality media over fundamental advertising principles.

DMEXCO Briefing: The definitive Digiday guide to what's in and out at DMEXCO 2024

Digital advertising faces major changes amid privacy concerns and third-party cookie issues, with DMEXCO 2024 being key to industry innovations.

New DEI-Focused SSP Wants To Put More Money Into The Hands Of Publishers | AdExchanger

Programmatic media buyers can help both advertisers and diverse publishers through innovative platforms like DXKulture.

Escaping The Outrage Loop: How To Break Free From Programmatic Transparency Challenges | AdExchanger

Accountability in the digital advertising industry is a long way off, with transparency initiatives yielding little real change.
moredigital-advertising
#programmatic-advertising

The Stack: Ad Tech M&A is Back

Ad tech M&A activity surged this week with significant acquisitions and regulatory developments affecting major players like Apple and Meta.

WTF is ad tech curation?

Curation in ad tech enhances audience targeting by aggregating select supply chain data, driving efficiency for advertisers and revenue for publishers.

Advertisers grow spending in Amazon DSP as adoption increases

Amazon's advertising segment is thriving due to recent enhancements in its Demand-Side Platform, attracting more investment from marketers looking for better value.

Publishers Are Skeptical of Adtech's Latest Buzz, Curation

Curation in programmatic advertising is questioned by publishers for its perceived lack of value and potential negative impact on revenue.

Google is getting in on the latest ad tech craze: curation

Google Ad Manager's new curation services signal a significant shift in ad tech dynamics, leveraging first-party data for targeted advertising.

Intent IQ Has Patents For Ad Tech's Most Basic Functions - And It's Not Afraid To Use Them | AdExchanger

Intent IQ's patent claim against the OpenRTB standards has raised concerns of potential infringement suits across the ad tech industry.

The Stack: Ad Tech M&A is Back

Ad tech M&A activity surged this week with significant acquisitions and regulatory developments affecting major players like Apple and Meta.

WTF is ad tech curation?

Curation in ad tech enhances audience targeting by aggregating select supply chain data, driving efficiency for advertisers and revenue for publishers.

Advertisers grow spending in Amazon DSP as adoption increases

Amazon's advertising segment is thriving due to recent enhancements in its Demand-Side Platform, attracting more investment from marketers looking for better value.

Publishers Are Skeptical of Adtech's Latest Buzz, Curation

Curation in programmatic advertising is questioned by publishers for its perceived lack of value and potential negative impact on revenue.

Google is getting in on the latest ad tech craze: curation

Google Ad Manager's new curation services signal a significant shift in ad tech dynamics, leveraging first-party data for targeted advertising.

Intent IQ Has Patents For Ad Tech's Most Basic Functions - And It's Not Afraid To Use Them | AdExchanger

Intent IQ's patent claim against the OpenRTB standards has raised concerns of potential infringement suits across the ad tech industry.
moreprogrammatic-advertising
#digital-media

Google is getting ready to unveil how Chrome's cookie opt-in model will work, sources say

Google's July announcement retained third-party cookies for Chrome, shifting power to users and impacting the $300 billion digital media industry.

Amid green shoots of recovery in ad tech investment, a note of caution is warranted

Mergers and acquisitions in ad tech show a potential resurgence, with strategic shifts toward sustainable marketing and ID-targeting due to cookie decline.

Google is getting ready to unveil how Chrome's cookie opt-in model will work, sources say

Google's July announcement retained third-party cookies for Chrome, shifting power to users and impacting the $300 billion digital media industry.

Amid green shoots of recovery in ad tech investment, a note of caution is warranted

Mergers and acquisitions in ad tech show a potential resurgence, with strategic shifts toward sustainable marketing and ID-targeting due to cookie decline.
moredigital-media
#applovin

Got A Startup With An App? You Need AppLovin | HackerNoon

AppLovin's recent stock surge from a blossoming ad-tech company highlights its evolving role in mobile app advertising innovation.

AppLovin's breakthroughs in AI-powered advertising propel growth

AppLovin's revenue surged due to AI advancements, driving significant growth in their advertising segment.

Got A Startup With An App? You Need AppLovin | HackerNoon

AppLovin's recent stock surge from a blossoming ad-tech company highlights its evolving role in mobile app advertising innovation.

AppLovin's breakthroughs in AI-powered advertising propel growth

AppLovin's revenue surged due to AI advancements, driving significant growth in their advertising segment.
moreapplovin

How This 21-Year-Old Built a $16 Million Startup | Entrepreneur

Adam Cohen transformed a casual observation into a successful ad tech startup, Stic, that offers unique out-of-home advertising solutions for drivers.

OpenX Promotes Julie Rooney to Chief Privacy Officer

OpenX promotes Julie Rooney to chief privacy officer to strengthen commitment to privacy-first practices in ad tech.
Rooney's leadership and expertise enhance OpenX's compliance with evolving privacy regulations.
OpenX invests in proactive privacy measures, including compliance tools and audits, to set industry standards.

Network Traffic Tests Are Nimble Tools for Privacy Compliance

Privacy legislation leads to conflicting compliance obligations for companies.
Network traffic analysis can reduce legal exposure linked to consent management platforms.

Why The Trade Desk Stock Was Sliding Today | The Motley Fool

The Trade Desk's solid earnings report was overshadowed by high valuation concerns, leading to a drop in stock price.

TeqBlaze Launches an SPO Toolkit - New Solution for Supply Chain Optimisation

TeqBlaze launched the SPO Toolkit to enhance transparency and efficiency in the ad supply chain, empowering companies to optimize their advertising campaigns.

Should marketers ask harder questions of their brand safety and ad verification partners?

Marketers are increasingly demanding transparency and accountability from ad verification companies following audits revealing issues with ad tech intermediaries.

How AI Shaped the 2024 Election: From Ad Strategy to Voter Sentiment Analysis

Generative AI has significantly aided 2024 political campaigns through content creation, audience analysis, voter targeting, and ad-buying.
#video-advertising

The Stack: Retail Media Making Waves

The Retail Media Hub launches to explore and discuss the dynamic retail media landscape.
Experts are sharing insights on precision targeting and video advertising formats.
The future of advertising is shifting towards cookieless measurement.


AdPlayer.Pro Digital Video Ad Tech Provider Launches its Prebid-Centered Outstream Video Submodule

AdPlayer.Pro's new Video Submodule enhances efficiency for publishers using Prebid.js, launching ahead of the 2024 Winter Holiday season.

The Stack: Retail Media Making Waves

The Retail Media Hub launches to explore and discuss the dynamic retail media landscape.
Experts are sharing insights on precision targeting and video advertising formats.
The future of advertising is shifting towards cookieless measurement.


AdPlayer.Pro Digital Video Ad Tech Provider Launches its Prebid-Centered Outstream Video Submodule

AdPlayer.Pro's new Video Submodule enhances efficiency for publishers using Prebid.js, launching ahead of the 2024 Winter Holiday season.
morevideo-advertising

Not For Sale!; Johnny On The Spotify | AdExchanger

Marketecture's acquisitions signify a trend towards consolidation of ad tech resources in B2B publishing.

Industry Review 2025: Putting Purpose Front and Centre

The ad tech industry is shifting its focus from sustainability to purpose, necessitating a clearer definition of sustainability's role in digital advertising.
#digital-marketing

Experiencing Identity Chaos? Adopt An Integrated View Of Identity | AdExchanger

The chaos in identity management can be resolved through interoperable identity methodologies, leading to integrated identity that enhances digital experiences.

Is Curation Just An Ad Network?; Cable Courts Cord-Cutters With Streaming Bundles | AdExchanger

Curation in ad tech enhances efficiency by reducing reliance on resellers, allowing data owners to streamline deal-making across multiple DSPs.

Experiencing Identity Chaos? Adopt An Integrated View Of Identity | AdExchanger

The chaos in identity management can be resolved through interoperable identity methodologies, leading to integrated identity that enhances digital experiences.

Is Curation Just An Ad Network?; Cable Courts Cord-Cutters With Streaming Bundles | AdExchanger

Curation in ad tech enhances efficiency by reducing reliance on resellers, allowing data owners to streamline deal-making across multiple DSPs.
moredigital-marketing

MadTech Money: Discovering the Latest Ad Tech M&A Trends with FPC's Rich Ashton

MadTechMoney connects ad tech and martech startups with investors, highlighting overlooked opportunities in a trillion-dollar sector.

The UK's ICO Is Helping Ad Tech Companies With Privacy Compliance | AdExchanger

The CPCA is developing the first regulator-approved privacy-compliance certification for ad tech in collaboration with the UK's data protection authority.

Weborama Integrates First-id into its Data Intelligence Platform

Weborama enhances ad technology by integrating First-id for better audience targeting and performance measurement in a cookieless environment.

To Reduce The Ad Tech Tax, Sovrn Expands Its SaaS Pricing Model | AdExchanger

Sovrn's SaaS model for SSPs offers a flat CPM pricing structure to reduce ad tech fees for smaller publishers.
from Exchangewire
2 months ago

US Threatens Google Breakup and Sues TikTok; Connatix and JW Player Merge; WPP Partners with Roblox

The US government is considering structural remedies to address Google's search market monopoly following a court ruling declaring it a monopolist.

The Stack: Latest Legal Moves in Ad Tech; Microsoft Takes On Google with New AI Features

Epic Games accuses Google and Samsung of antitrust conspiracies to protect the Play Store; Microsoft introduces new AI features to compete with Google.

The US v. Google Witnesses Have Spoken - Now What? | AdExchanger

The Google antitrust trial demonstrates the swift nature of legal proceedings in Virginia's 'rocket docket' court system.
#innovation

The Wires 2024 Shortlist Unveiled: Fierce Competition Across All Categories

The Wires 2024 shortlist showcases high-caliber talent in ad tech with fierce competition reflecting the industry's excellence.

Equativ Expands Retail Media Division with Kamino Retail Acquisition

Equativ enhances retail media capabilities with the acquisition of Kamino Retail, targeting a global market growth to USD$166bn by 2025.

The Wires 2024 Shortlist Unveiled: Fierce Competition Across All Categories

The Wires 2024 shortlist showcases high-caliber talent in ad tech with fierce competition reflecting the industry's excellence.

Equativ Expands Retail Media Division with Kamino Retail Acquisition

Equativ enhances retail media capabilities with the acquisition of Kamino Retail, targeting a global market growth to USD$166bn by 2025.
moreinnovation

In Memoriam: Emma Kate Williams

Emma Kate Williams was a respected visual artist and ad tech marketer whose kindness, talent, and advocacy for mental health and inclusivity left a lasting legacy.

DMEXCO Briefing: Ad tech leaders argue for a balanced approach to 'Founder Mode' concept

Ad tech leaders find value in founder mode, yet recognize its limitations and the importance of trustworthy management.

Still Playing In The Sandbox; Will The YouTube Gates Reopen? | AdExchanger

Chrome is enhancing the Protected Audience API to aid advertisers with extended engagement timelines and measuring user interaction with ads.

DMEXCO Briefing: The who's who of ad tech gathers to prepare for the industry's next big shift

DMEXCO serves as a vibrant hub for ad tech professionals to connect, share ideas, and tackle industry challenges head-on.
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