The witnesses include a mix of representatives from companies harmed by Google's monopolistic practices. There will be publishers, SSPs and ad servers speaking at the trial, along with The Trade Desk, Google's main buy-side rival.
The Trade Desk has joined the S&P 500, reflecting a notable achievement for the company and emphasizing its financial strength and stability post-revenue decline.
"We've been working with Prebid for some time, and becoming a member will give us the opportunity to take part in conversations that shape the direction of the ecosystem. We've identified key committees, such as Prebid.js and Prebid Server, where we see opportunities to support the work already underway."
Fraudsters are copying and pasting entire ads.txt entries onto their pages, making it look like they're trusted publishers, thus deceiving major ad-buying platforms.
Microsoft is shutting down Xandr Invest as part of a strategic shift toward AI-driven advertising, emphasizing the need for personalized, privacy-centric experiences.
