#ad-tech
#ad-tech

Marketing tech

The Stack: Retail Media Making Waves

The Retail Media Hub launches to explore and discuss the dynamic retail media landscape.

Experts are sharing insights on precision targeting and video advertising formats.

The future of advertising is shifting towards cookieless measurement.
 [ more ]

Exchangewire

Marketing

Equativ Expands Retail Media Division with Kamino Retail Acquisition

Equativ enhances retail media capabilities with the acquisition of Kamino Retail, targeting a global market growth to USD$166bn by 2025. [ more ]

Exchangewire

Artificial intelligence

DMEXCO 2024: Innovation, Applying AI and the Rise of Retail Media

AI is moving from hype to practical applications in ad tech, enhancing efficiencies and customer experiences.

Retail media's rise at DMEXCO includes a focus on avoiding past mistakes in programmatic channels. [ more ]

Exchangewire

Marketing

ATS London Highlights; Google vs DOJ Trial Update; Australia Plans Age Restriction for Social Media

The ad tech community is facing significant challenges with Google's market dynamics and regulatory scrutiny, highlighted during the recent ATS London event. [ more ]

Exchangewire

Marketing

Kevel & Placements.io Announce Strategic Partnership to Address Unique Challenges in Retail Media

Kevel and Placements.io have partnered to enhance retail media management through a unified platform that optimizes ad inventory and maximizes returns. [ more ]

AdExchanger

Marketing tech

Pacvue Enters The Next Chapter Of Retail Media With New CEO Rahul Choraria | AdExchanger

Pacvue is evolving under new leadership with a focus on integrating ecommerce ad tech solutions beyond mere point offerings.

Rahul Choraria emphasizes the importance of connecting with the global ecosystem in the ad tech space. [ more ]

Exchangewire

Marketing tech

The Stack: Retail Media Making Waves

The Retail Media Hub launches to explore and discuss the dynamic retail media landscape.

Experts are sharing insights on precision targeting and video advertising formats.

The future of advertising is shifting towards cookieless measurement.
 [ more ]

Exchangewire

Marketing

Equativ Expands Retail Media Division with Kamino Retail Acquisition

Equativ enhances retail media capabilities with the acquisition of Kamino Retail, targeting a global market growth to USD$166bn by 2025. [ more ]

Exchangewire

Artificial intelligence

DMEXCO 2024: Innovation, Applying AI and the Rise of Retail Media

AI is moving from hype to practical applications in ad tech, enhancing efficiencies and customer experiences.

Retail media's rise at DMEXCO includes a focus on avoiding past mistakes in programmatic channels. [ more ]

Exchangewire

Marketing

ATS London Highlights; Google vs DOJ Trial Update; Australia Plans Age Restriction for Social Media

The ad tech community is facing significant challenges with Google's market dynamics and regulatory scrutiny, highlighted during the recent ATS London event. [ more ]

Exchangewire

Marketing

Kevel & Placements.io Announce Strategic Partnership to Address Unique Challenges in Retail Media

Kevel and Placements.io have partnered to enhance retail media management through a unified platform that optimizes ad inventory and maximizes returns. [ more ]

AdExchanger

Marketing tech

Pacvue Enters The Next Chapter Of Retail Media With New CEO Rahul Choraria | AdExchanger

Pacvue is evolving under new leadership with a focus on integrating ecommerce ad tech solutions beyond mere point offerings.

Rahul Choraria emphasizes the importance of connecting with the global ecosystem in the ad tech space. [ more ]

moreretail-media

#spotify

Digiday

Marketing

Spotify tunes up its ad tech as it looks to attract even more ad dollars

Spotify is launching its own ad exchange, SAX, to improve revenue from small and medium-sized businesses and enhance its competitive edge in ad tech. [ more ]

AdExchanger

3 days ago

Marketing tech

Not For Sale!; Johnny On The Spotify | AdExchanger

Marketecture's acquisitions signify a trend towards consolidation of ad tech resources in B2B publishing. [ more ]

Digiday

#programmatic-advertising

Marketing

Spotify tunes up its ad tech as it looks to attract even more ad dollars

Spotify is launching its own ad exchange, SAX, to improve revenue from small and medium-sized businesses and enhance its competitive edge in ad tech. [ more ]

AdExchanger

3 days ago

Marketing tech

Not For Sale!; Johnny On The Spotify | AdExchanger

Marketecture's acquisitions signify a trend towards consolidation of ad tech resources in B2B publishing. [ more ]

morespotify

Exchangewire

Marketing

iion Welcomes Adam Peck as Head of Advertiser Sales, UK

Adam Peck has been appointed as the head of advertiser sales for iion in the UK.

His experience in ad tech is expected to help expand iion's influence in the UK market. [ more ]

Adweek

Marketing tech

Publishers Are Skeptical of Adtech's Latest Buzz, Curation

Curation in programmatic advertising is questioned by publishers for its perceived lack of value and potential negative impact on revenue. [ more ]

AdExchanger

Marketing tech

Is The Trade Desk A Hero Or Villain To Independent Ad Tech? | AdExchanger

The Trade Desk's rise to dominance is causing frustration among independent ad tech players, challenging its former underdog image. [ more ]

AdExchanger

Marketing tech

Intent IQ Has Patents For Ad Tech's Most Basic Functions - And It's Not Afraid To Use Them | AdExchanger

Intent IQ's patent claim against the OpenRTB standards has raised concerns of potential infringement suits across the ad tech industry. [ more ]

AdExchanger

Marketing tech

Publishers Feel Seen At The Google Ad Tech Antitrust Trial | AdExchanger

Google's dominance in the ad server market significantly harms publishers' negotiating power and revenue.

The trial highlights concerns over Google's control and potential anticompetitive practices in programmatic advertising. [ more ]

AdExchanger

Marketing tech

An Interview With A Star Witness In The Ad Tech Trial Of The Century | AdExchanger

The antitrust trial against Google centers on programmatic advertising mechanics and market definitions. [ more ]

Exchangewire

Marketing

iion Welcomes Adam Peck as Head of Advertiser Sales, UK

Adam Peck has been appointed as the head of advertiser sales for iion in the UK.

His experience in ad tech is expected to help expand iion's influence in the UK market. [ more ]

Adweek

Marketing tech

Publishers Are Skeptical of Adtech's Latest Buzz, Curation

Curation in programmatic advertising is questioned by publishers for its perceived lack of value and potential negative impact on revenue. [ more ]

AdExchanger

Marketing tech

Is The Trade Desk A Hero Or Villain To Independent Ad Tech? | AdExchanger

The Trade Desk's rise to dominance is causing frustration among independent ad tech players, challenging its former underdog image. [ more ]

AdExchanger

Marketing tech

Intent IQ Has Patents For Ad Tech's Most Basic Functions - And It's Not Afraid To Use Them | AdExchanger

Intent IQ's patent claim against the OpenRTB standards has raised concerns of potential infringement suits across the ad tech industry. [ more ]

AdExchanger

Marketing tech

Publishers Feel Seen At The Google Ad Tech Antitrust Trial | AdExchanger

Google's dominance in the ad server market significantly harms publishers' negotiating power and revenue.

The trial highlights concerns over Google's control and potential anticompetitive practices in programmatic advertising. [ more ]

AdExchanger

moreprogrammatic-advertising

Marketing tech

An Interview With A Star Witness In The Ad Tech Trial Of The Century | AdExchanger

The antitrust trial against Google centers on programmatic advertising mechanics and market definitions. [ more ]

Exchangewire

Marketing

Industry Review 2025: Putting Purpose Front and Centre

The ad tech industry is shifting its focus from sustainability to purpose, necessitating a clearer definition of sustainability's role in digital advertising. [ more ]

#digital-marketing

AdExchanger

Marketing tech

Is Curation Just An Ad Network?; Cable Courts Cord-Cutters With Streaming Bundles | AdExchanger

Curation in ad tech enhances efficiency by reducing reliance on resellers, allowing data owners to streamline deal-making across multiple DSPs. [ more ]

AdExchanger

Marketing tech

Experiencing Identity Chaos? Adopt An Integrated View Of Identity | AdExchanger

The chaos in identity management can be resolved through interoperable identity methodologies, leading to integrated identity that enhances digital experiences. [ more ]

AdExchanger

Marketing tech

Is Curation Just An Ad Network?; Cable Courts Cord-Cutters With Streaming Bundles | AdExchanger

Curation in ad tech enhances efficiency by reducing reliance on resellers, allowing data owners to streamline deal-making across multiple DSPs. [ more ]

AdExchanger

Marketing tech

Experiencing Identity Chaos? Adopt An Integrated View Of Identity | AdExchanger

The chaos in identity management can be resolved through interoperable identity methodologies, leading to integrated identity that enhances digital experiences. [ more ]

moredigital-marketing

#commerce-media

Exchangewire

European startups

MadTech Money: Discovering the Latest Ad Tech M&A Trends with FPC's Rich Ashton

MadTechMoney connects ad tech and martech startups with investors, highlighting overlooked opportunities in a trillion-dollar sector. [ more ]

Digiday

Marketing tech

Criteo seeks new chief executive after Megan Clarken announces pending exit

Criteo's CEO Megan Clarken plans to retire, prompting a succession plan as the company transitions into a 'commerce media' entity. [ more ]

Exchangewire

European startups

MadTech Money: Discovering the Latest Ad Tech M&A Trends with FPC's Rich Ashton

MadTechMoney connects ad tech and martech startups with investors, highlighting overlooked opportunities in a trillion-dollar sector. [ more ]

Digiday

Marketing tech

Criteo seeks new chief executive after Megan Clarken announces pending exit

Criteo's CEO Megan Clarken plans to retire, prompting a succession plan as the company transitions into a 'commerce media' entity. [ more ]

morecommerce-media

#google

Exchangewire

Marketing

Q3 in Ad Tech: Trials and Tribulations

Google's legal battles define Q3 2024, highlighting substantial antitrust allegations and the potential for regulatory changes in the digital advertising landscape. [ more ]

AdExchanger

Marketing

Google Antitrust Drama: Why YouTube Will Thrive No Matter The Verdict | AdExchanger

Google's ad tech business evolution is complex and will likely benefit from current scrutiny, especially through its focus on YouTube. [ more ]

AdExchanger

Marketing tech

What Was It Like To Testify In The Google Ad Tech Antitrust Trial? We Asked Kevel's CEO | AdExchanger

James Avery's testimony in the Google antitrust trial allowed him to express his struggles competing against Google in the ad server market. [ more ]

Digiday

Marketing

Advertising Week Briefing: Some worry the DOJ is 'fighting yesterday's war' in ad tech antitrust case

The Justice Department's proposals to limit Google's dominance raise concerns about the effectiveness of potential breakups and their impact on the ad tech industry. [ more ]

AdExchanger

Marketing tech

How To Make Google's Network Business A Force For Good | AdExchanger

Google's ad tech business is complicated and raises potential conflicts of interest, but it remains a cost-effective option for advertisers despite criticisms. [ more ]

The Verge

Marketing

How Google tried to unravel the DOJ's ad tech case

The DOJ is investigating whether Google holds illegal monopolies in the ad tech market, focusing on its alleged dominance in online advertising. [ more ]

Exchangewire

Marketing

Q3 in Ad Tech: Trials and Tribulations

Google's legal battles define Q3 2024, highlighting substantial antitrust allegations and the potential for regulatory changes in the digital advertising landscape. [ more ]

AdExchanger

Marketing

Google Antitrust Drama: Why YouTube Will Thrive No Matter The Verdict | AdExchanger

Google's ad tech business evolution is complex and will likely benefit from current scrutiny, especially through its focus on YouTube. [ more ]

AdExchanger

Marketing tech

What Was It Like To Testify In The Google Ad Tech Antitrust Trial? We Asked Kevel's CEO | AdExchanger

James Avery's testimony in the Google antitrust trial allowed him to express his struggles competing against Google in the ad server market. [ more ]

Digiday

Marketing

Advertising Week Briefing: Some worry the DOJ is 'fighting yesterday's war' in ad tech antitrust case

The Justice Department's proposals to limit Google's dominance raise concerns about the effectiveness of potential breakups and their impact on the ad tech industry. [ more ]

AdExchanger

Marketing tech

How To Make Google's Network Business A Force For Good | AdExchanger

Google's ad tech business is complicated and raises potential conflicts of interest, but it remains a cost-effective option for advertisers despite criticisms. [ more ]

The Verge

Marketing

How Google tried to unravel the DOJ's ad tech case

The DOJ is investigating whether Google holds illegal monopolies in the ad tech market, focusing on its alleged dominance in online advertising. [ more ]

moregoogle

AdExchanger

EU data protection

The UK's ICO Is Helping Ad Tech Companies With Privacy Compliance | AdExchanger

The CPCA is developing the first regulator-approved privacy-compliance certification for ad tech in collaboration with the UK's data protection authority. [ more ]

Exchangewire

Marketing

Weborama Integrates First-id into its Data Intelligence Platform

Weborama enhances ad technology by integrating First-id for better audience targeting and performance measurement in a cookieless environment. [ more ]

Digiday

Marketing tech

Amid green shoots of recovery in ad tech investment, a note of caution is warranted

Mergers and acquisitions in ad tech show a potential resurgence, with strategic shifts toward sustainable marketing and ID-targeting due to cookie decline. [ more ]

AdExchanger

Marketing tech

To Reduce The Ad Tech Tax, Sovrn Expands Its SaaS Pricing Model | AdExchanger

Sovrn's SaaS model for SSPs offers a flat CPM pricing structure to reduce ad tech fees for smaller publishers. [ more ]

#digital-advertising

Exchangewire

Marketing

Reflections from The Wires Winner 2023: Karen Eccles on New Opportunities and Safeguarding Quality Journalism

Karen Eccles reflects on her award win and its significance after returning to ad tech.

She emphasizes the importance of creating value for both readers and advertisers in her role. [ more ]

AdExchanger

Marketing tech

The Bidstream Is A Duplicative, Chaotic Mess - But It Doesn't Have To Be That Way | AdExchanger

Publishers are increasing ad auctions but many DSPs are ignoring bids to save costs. [ more ]

AdExchanger

4 weeks ago

Marketing tech

Waiting On A Judge And The Polls | AdExchanger

The outcomes of the Google antitrust trial and the presidential election significantly influence ad tech, impacting both market dynamics and democratic processes. [ more ]

AdExchanger

Marketing tech

New DEI-Focused SSP Wants To Put More Money Into The Hands Of Publishers | AdExchanger

Programmatic media buyers can help both advertisers and diverse publishers through innovative platforms like DXKulture. [ more ]

Digiday

Marketing tech

DMEXCO Briefing: The definitive Digiday guide to what's in and out at DMEXCO 2024

Digital advertising faces major changes amid privacy concerns and third-party cookie issues, with DMEXCO 2024 being key to industry innovations. [ more ]

Exchangewire

Marketing

Reflections from The Wires Winner 2023: Karen Eccles on New Opportunities and Safeguarding Quality Journalism

Karen Eccles reflects on her award win and its significance after returning to ad tech.

She emphasizes the importance of creating value for both readers and advertisers in her role. [ more ]

AdExchanger

Marketing tech

The Bidstream Is A Duplicative, Chaotic Mess - But It Doesn't Have To Be That Way | AdExchanger

Publishers are increasing ad auctions but many DSPs are ignoring bids to save costs. [ more ]

AdExchanger

4 weeks ago

Marketing tech

Waiting On A Judge And The Polls | AdExchanger

The outcomes of the Google antitrust trial and the presidential election significantly influence ad tech, impacting both market dynamics and democratic processes. [ more ]

AdExchanger

Marketing tech

New DEI-Focused SSP Wants To Put More Money Into The Hands Of Publishers | AdExchanger

Programmatic media buyers can help both advertisers and diverse publishers through innovative platforms like DXKulture. [ more ]

Digiday

Marketing tech

DMEXCO Briefing: The definitive Digiday guide to what's in and out at DMEXCO 2024

Digital advertising faces major changes amid privacy concerns and third-party cookie issues, with DMEXCO 2024 being key to industry innovations. [ more ]

moredigital-advertising

Exchangewire

Marketing

US Threatens Google Breakup and Sues TikTok; Connatix and JW Player Merge; WPP Partners with Roblox

The US government is considering structural remedies to address Google's search market monopoly following a court ruling declaring it a monopolist. [ more ]

#the-trade-desk

Digiday

Marketing tech

Untangling TTD's DDT (Dominance Distress Trauma)

The Trade Desk is perceived as becoming a dominant force, raising concerns about monopolistic behavior in the ad tech industry. [ more ]

Digiday

Marketing tech

Amid a new CEO-hunt, is Criteo up for sale?

Megan Clarken's exit from Criteo may signal a major acquisition in the ad tech industry. [ more ]

Digiday

Marketing tech

Untangling TTD's DDT (Dominance Distress Trauma)

The Trade Desk is perceived as becoming a dominant force, raising concerns about monopolistic behavior in the ad tech industry. [ more ]

Digiday

Marketing tech

Amid a new CEO-hunt, is Criteo up for sale?

Megan Clarken's exit from Criteo may signal a major acquisition in the ad tech industry. [ more ]

morethe-trade-desk

Exchangewire

Tech industry

The Stack: Latest Legal Moves in Ad Tech; Microsoft Takes On Google with New AI Features

Epic Games accuses Google and Samsung of antitrust conspiracies to protect the Play Store; Microsoft introduces new AI features to compete with Google. [ more ]

AdExchanger

Marketing tech

The US v. Google Witnesses Have Spoken - Now What? | AdExchanger

The Google antitrust trial demonstrates the swift nature of legal proceedings in Virginia's 'rocket docket' court system. [ more ]

#oracle

Digiday

Marketing

The rise, stall and fall of Oracle's advertising business

Oracle Advertising's closure highlights the challenges of adapting to market competition and internal cultural shifts after years of aggressive acquisitions. [ more ]

Digiday

Marketing

How innovation is ushering in the next phase of advertising, post-Oracle

Oracle's exit from advertising creates a $300 million gap, prompting marketers to reconsider their tech solutions. [ more ]

AdExchanger

Marketing

Oracle Goes Ad-Free, The Way To Be; No Longer Printing Green | AdExchanger

Oracle's decision to exit the ad tech business allows for greater focus on growth and AI opportunities. [ more ]

Digiday

Marketing

The rise, stall and fall of Oracle's advertising business

Oracle Advertising's closure highlights the challenges of adapting to market competition and internal cultural shifts after years of aggressive acquisitions. [ more ]

Digiday

Marketing

How innovation is ushering in the next phase of advertising, post-Oracle

Oracle's exit from advertising creates a $300 million gap, prompting marketers to reconsider their tech solutions. [ more ]

AdExchanger

Marketing

Oracle Goes Ad-Free, The Way To Be; No Longer Printing Green | AdExchanger

Oracle's decision to exit the ad tech business allows for greater focus on growth and AI opportunities. [ more ]

moreoracle

Apple Podcasts

Privacy professionals

Ep 57: Bridging the gap between Politicians & Corps. with Jules Polonetsky, CEO, Future of Privacy

Privacy and data protection require collaboration between policymakers and corporations for effective governance. The Chief Privacy Officer role is more critical than ever. [ more ]

www.exchangewire.com

Marketing

Brand Metrics Appoints Alysha Dino to Drive Global CTV Measurement Growth

Brand Metrics hires Alysha Dino as VP of CTV & enterprise sales to enhance measurement solutions in connected TV advertising.

With over 20 years in tech sales, Alysha's expertise will help drive user insights and brand lift validation in CTV campaigns. [ more ]

Exchangewire

Writing

In Memoriam: Emma Kate Williams

Emma Kate Williams was a respected visual artist and ad tech marketer whose kindness, talent, and advocacy for mental health and inclusivity left a lasting legacy. [ more ]

#competition

Exchangewire

Marketing

The Wires 2024 Shortlist Unveiled: Fierce Competition Across All Categories

The Wires 2024 shortlist showcases high-caliber talent in ad tech with fierce competition reflecting the industry's excellence. [ more ]

Exchangewire

Marketing tech

The Stack: X's Launches and Losses; Latest Legal Matters in Ad Tech - ExchangeWire.com

X faces backlash and legal challenges over content compliance in Brazil and expands with a CTV app.

Yelp accuses Google of monopolistic practices in search. [ more ]

Exchangewire

Marketing

The Wires 2024 Shortlist Unveiled: Fierce Competition Across All Categories

The Wires 2024 shortlist showcases high-caliber talent in ad tech with fierce competition reflecting the industry's excellence. [ more ]

Exchangewire

Marketing tech

The Stack: X's Launches and Losses; Latest Legal Matters in Ad Tech - ExchangeWire.com

X faces backlash and legal challenges over content compliance in Brazil and expands with a CTV app.

Yelp accuses Google of monopolistic practices in search. [ more ]

morecompetition

Digiday

Marketing tech

DMEXCO Briefing: Ad tech leaders argue for a balanced approach to 'Founder Mode' concept

Ad tech leaders find value in founder mode, yet recognize its limitations and the importance of trustworthy management. [ more ]

AdExchanger

Marketing

Still Playing In The Sandbox; Will The YouTube Gates Reopen? | AdExchanger

Chrome is enhancing the Protected Audience API to aid advertisers with extended engagement timelines and measuring user interaction with ads. [ more ]

Digiday

Marketing

DMEXCO Briefing: The who's who of ad tech gathers to prepare for the industry's next big shift

DMEXCO serves as a vibrant hub for ad tech professionals to connect, share ideas, and tackle industry challenges head-on. [ more ]

AdExchanger

Marketing tech

DOJ Outs Ad Tech Open-Source Supporters; Jeff Green Dings The TTD TV Rumors | AdExchanger

Ad tech leaders are advocating for open-source models in advertising as a means to enhance transparency and competition in the sector. [ more ]

AdExchanger