#ad-tech

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#consumer-electronics-show

How ad buyers and sellers are placing their bets in 2025

The ad market in 2025 presents both optimism and caution among industry executives.

Amazon offers ad tech to retailers in retail media land grab

Amazon's Retail Ad Service enables other retailers to manage custom ad campaigns using advanced technologies without heavy investment.

How ad buyers and sellers are placing their bets in 2025

The ad market in 2025 presents both optimism and caution among industry executives.

Amazon offers ad tech to retailers in retail media land grab

Amazon's Retail Ad Service enables other retailers to manage custom ad campaigns using advanced technologies without heavy investment.
moreconsumer-electronics-show
#tiktok

The Stack: Omnicom Acquisition Rocks Industry; TikTok's Last Hope to Beat US Ban - ExchangeWire.com

Omnicom's acquisition of Interpublic Group marks a significant consolidation in the ad tech industry.

The Stack: Latest Ad Tech Acquisitions; Google and Apple in Antitrust Spotlight

Ad tech consolidation continues with The Trade Desk acquiring Sincera and T-Mobile acquiring Vista Media.
UK regulators are intensifying scrutiny on Google and Apple regarding competition laws.

The Stack: Omnicom Acquisition Rocks Industry; TikTok's Last Hope to Beat US Ban - ExchangeWire.com

Omnicom's acquisition of Interpublic Group marks a significant consolidation in the ad tech industry.

The Stack: Latest Ad Tech Acquisitions; Google and Apple in Antitrust Spotlight

Ad tech consolidation continues with The Trade Desk acquiring Sincera and T-Mobile acquiring Vista Media.
UK regulators are intensifying scrutiny on Google and Apple regarding competition laws.
moretiktok
#advertising

How Google tried to unravel the DOJ's ad tech case

The DOJ is investigating whether Google holds illegal monopolies in the ad tech market, focusing on its alleged dominance in online advertising.

UK Marketing Budgets See Shallow Rebound: IPA Bellwether Q4 2024

Marketers should remain cautiously optimistic as they navigate increasing budgets amidst economic challenges and changing market dynamics in 2025.

Spotify tunes up its ad tech as it looks to attract even more ad dollars

Spotify is launching its own ad exchange, SAX, to improve revenue from small and medium-sized businesses and enhance its competitive edge in ad tech.

Study: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands | AdExchanger

Effective advertising relies on showing ads at the right moment across apps and websites, despite challenges in measurement and user privacy.

The rise, stall and fall of Oracle's advertising business

Oracle Advertising's closure highlights the challenges of adapting to market competition and internal cultural shifts after years of aggressive acquisitions.

How DPG Media Built Its Own (Mostly) Google-Free Ad Platform | AdExchanger

Publishers are increasingly competing with Big Tech, prompting strategic shifts like DPG Media's focus on in-house ad tech and acquisitions.

How Google tried to unravel the DOJ's ad tech case

The DOJ is investigating whether Google holds illegal monopolies in the ad tech market, focusing on its alleged dominance in online advertising.

UK Marketing Budgets See Shallow Rebound: IPA Bellwether Q4 2024

Marketers should remain cautiously optimistic as they navigate increasing budgets amidst economic challenges and changing market dynamics in 2025.

Spotify tunes up its ad tech as it looks to attract even more ad dollars

Spotify is launching its own ad exchange, SAX, to improve revenue from small and medium-sized businesses and enhance its competitive edge in ad tech.

Study: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands | AdExchanger

Effective advertising relies on showing ads at the right moment across apps and websites, despite challenges in measurement and user privacy.

The rise, stall and fall of Oracle's advertising business

Oracle Advertising's closure highlights the challenges of adapting to market competition and internal cultural shifts after years of aggressive acquisitions.

How DPG Media Built Its Own (Mostly) Google-Free Ad Platform | AdExchanger

Publishers are increasingly competing with Big Tech, prompting strategic shifts like DPG Media's focus on in-house ad tech and acquisitions.
moreadvertising

Relevancy at scale is a New Year's resolution brands can achieve

Marketers must innovate to navigate the challenges of privacy changes and consumer behavior shifts, necessitating a full-funnel advertising strategy.
#t-mobile

T-Mobile to acquire Vistar Media for $600M

T-Mobile's acquisition of Vistar enhances its advertising capabilities in the growing out-of-home advertising sector, aiming for more personalized ad experiences.

T-Mobile has held talks to buy Vistar Media

T-Mobile is pursuing Vistar Media to bolster its presence in the advertising industry and diversify revenue sources.

T-Mobile to acquire Vistar Media for $600M

T-Mobile's acquisition of Vistar enhances its advertising capabilities in the growing out-of-home advertising sector, aiming for more personalized ad experiences.

T-Mobile has held talks to buy Vistar Media

T-Mobile is pursuing Vistar Media to bolster its presence in the advertising industry and diversify revenue sources.
moret-mobile
#programmatic-advertising

2025 Predictions: Innovation

The media and ad tech industries are experiencing rapid innovation leading up to 2025, primarily driven by AI and automation.

The Stack: Ad Tech M&A is Back

Ad tech M&A activity surged this week with significant acquisitions and regulatory developments affecting major players like Apple and Meta.

WTF is ad tech curation?

Curation in ad tech enhances audience targeting by aggregating select supply chain data, driving efficiency for advertisers and revenue for publishers.

Advertisers grow spending in Amazon DSP as adoption increases

Amazon's advertising segment is thriving due to recent enhancements in its Demand-Side Platform, attracting more investment from marketers looking for better value.

Publishers Are Skeptical of Adtech's Latest Buzz, Curation

Curation in programmatic advertising is questioned by publishers for its perceived lack of value and potential negative impact on revenue.

Yahoo places curation at the center of its CES pitch

Yahoo's new ad tech approach enhances transparency and gives advertisers more control, marking a potential shift in the programmatic ecosystem.

2025 Predictions: Innovation

The media and ad tech industries are experiencing rapid innovation leading up to 2025, primarily driven by AI and automation.

The Stack: Ad Tech M&A is Back

Ad tech M&A activity surged this week with significant acquisitions and regulatory developments affecting major players like Apple and Meta.

WTF is ad tech curation?

Curation in ad tech enhances audience targeting by aggregating select supply chain data, driving efficiency for advertisers and revenue for publishers.

Advertisers grow spending in Amazon DSP as adoption increases

Amazon's advertising segment is thriving due to recent enhancements in its Demand-Side Platform, attracting more investment from marketers looking for better value.

Publishers Are Skeptical of Adtech's Latest Buzz, Curation

Curation in programmatic advertising is questioned by publishers for its perceived lack of value and potential negative impact on revenue.

Yahoo places curation at the center of its CES pitch

Yahoo's new ad tech approach enhances transparency and gives advertisers more control, marking a potential shift in the programmatic ecosystem.
moreprogrammatic-advertising
#experian

A sign of things to come: Experian's acquisition of Audigent highlights curation's rising influence

Experian's acquisition of Audigent signifies a strategic advancement in the marketing data and identity sector, crucial for adapting to industry changes.

Experian: The SSA We Never Knew

Experian evolves by acquiring Audigent, enhancing signal distribution and media management capabilities.
This acquisition positions Experian uniquely in the growing ad tech curation market.

A sign of things to come: Experian's acquisition of Audigent highlights curation's rising influence

Experian's acquisition of Audigent signifies a strategic advancement in the marketing data and identity sector, crucial for adapting to industry changes.

Experian: The SSA We Never Knew

Experian evolves by acquiring Audigent, enhancing signal distribution and media management capabilities.
This acquisition positions Experian uniquely in the growing ad tech curation market.
moreexperian
#mediaocean

Mediaocean acquires Innovid to sharpen focus on creative, CTV

Mediaocean acquires Innovid for $500M to create a new omnichannel ad-tech platform focused on CTV capabilities and independent from Google.

Mediaocean deepens ties to IPG, Omnicom and WPP as ad-tech ambitions grow

Mediaocean launched a certified service partner program to enhance agency integration with its ad-tech solutions.

Mediaocean acquires Innovid to sharpen focus on creative, CTV

Mediaocean acquires Innovid for $500M to create a new omnichannel ad-tech platform focused on CTV capabilities and independent from Google.

Mediaocean deepens ties to IPG, Omnicom and WPP as ad-tech ambitions grow

Mediaocean launched a certified service partner program to enhance agency integration with its ad-tech solutions.
moremediaocean
#digital-advertising

Waiting On A Judge And The Polls | AdExchanger

The outcomes of the Google antitrust trial and the presidential election significantly influence ad tech, impacting both market dynamics and democratic processes.

How breaking up Google could lower your online shopping bill

The DOJ's antitrust suit against Google aims to address its alleged monopoly in ad tech, benefiting both advertisers, publishers, and potentially consumers.

Google and the DOJ make their final arguments in the ad tech monopoly case

The outcome of the DOJ's case against Google's ad tech could redefine the definition of monopolistic practices in digital advertising.

Spicy Quotes You'll Be Quoting From The Google Ad Tech Antitrust Trial | AdExchanger

The trial showcases internal conflicts at Google and the influence of their interests over the digital advertising landscape.

It's Time For A Smarter Approach To Measuring Supply-Side Signals | AdExchanger

The future value of cookies is uncertain, presenting an opportunity for publishers to leverage their own signals for better advertiser relationships.

The Race To The Bottom Is Over. Advertisers Care About Quality Again | AdExchanger

The digital advertising industry's audience-first strategy undermines brand integrity by prioritizing low-quality media over fundamental advertising principles.

Waiting On A Judge And The Polls | AdExchanger

The outcomes of the Google antitrust trial and the presidential election significantly influence ad tech, impacting both market dynamics and democratic processes.

How breaking up Google could lower your online shopping bill

The DOJ's antitrust suit against Google aims to address its alleged monopoly in ad tech, benefiting both advertisers, publishers, and potentially consumers.

Google and the DOJ make their final arguments in the ad tech monopoly case

The outcome of the DOJ's case against Google's ad tech could redefine the definition of monopolistic practices in digital advertising.

Spicy Quotes You'll Be Quoting From The Google Ad Tech Antitrust Trial | AdExchanger

The trial showcases internal conflicts at Google and the influence of their interests over the digital advertising landscape.

It's Time For A Smarter Approach To Measuring Supply-Side Signals | AdExchanger

The future value of cookies is uncertain, presenting an opportunity for publishers to leverage their own signals for better advertiser relationships.

The Race To The Bottom Is Over. Advertisers Care About Quality Again | AdExchanger

The digital advertising industry's audience-first strategy undermines brand integrity by prioritizing low-quality media over fundamental advertising principles.
moredigital-advertising
#privacy

Ex-employee sues Apple for 'surveillance' after being forced to edit LinkedIn profile - 9to5Mac

A former Apple employee is suing the company for allegedly restricting his privacy and job prospects through their policies.

Ep 57: Bridging the gap between Politicians & Corps. with Jules Polonetsky, CEO, Future of Privacy

Privacy and data protection require collaboration between policymakers and corporations for effective governance. The Chief Privacy Officer role is more critical than ever.

Ex-employee sues Apple for 'surveillance' after being forced to edit LinkedIn profile - 9to5Mac

A former Apple employee is suing the company for allegedly restricting his privacy and job prospects through their policies.

Ep 57: Bridging the gap between Politicians & Corps. with Jules Polonetsky, CEO, Future of Privacy

Privacy and data protection require collaboration between policymakers and corporations for effective governance. The Chief Privacy Officer role is more critical than ever.
moreprivacy
#the-trade-desk

Future of TV Briefing: The case for and against The Trade Desk's CTV platform

The Trade Desk is set to launch its CTV platform, Ventura, to tackle inefficiencies in advertising while competing against major brands next year.

Untangling TTD's DDT (Dominance Distress Trauma)

The Trade Desk is perceived as becoming a dominant force, raising concerns about monopolistic behavior in the ad tech industry.

Future of TV Briefing: The case for and against The Trade Desk's CTV platform

The Trade Desk is set to launch its CTV platform, Ventura, to tackle inefficiencies in advertising while competing against major brands next year.

Untangling TTD's DDT (Dominance Distress Trauma)

The Trade Desk is perceived as becoming a dominant force, raising concerns about monopolistic behavior in the ad tech industry.
morethe-trade-desk
#google

DOJ wraps up ad tech trial: Google is "three times" a monopolist

Google is accused of monopolistic practices in ad tech, disadvantaging competitors and harming publishers reliant on its services.

Google v USA: Week Two Court Report

The USA v Google antitrust trial reveals the extent of Google’s dominance and anti-competitive behaviors in the ad tech industry.

Google vs DoJ: What's the Impact of the Proposed Action?

The DOJ's proposed remedies aim to combat Google's monopolistic practices by considering divestitures and stricter regulations on data sharing and market access.

How To Make Google's Network Business A Force For Good | AdExchanger

Google's ad tech business is complicated and raises potential conflicts of interest, but it remains a cost-effective option for advertisers despite criticisms.

Google's ad tech empire rests on how well it can make these key arguments

Google is facing serious antitrust scrutiny from the U.S. Justice Department regarding its dominance in ad tech.

"Not a good look": Google's ad tech monopoly defense widely criticized

Google's defense in the ad tech monopoly trial faced scrutiny, as testimonies appeared unconvincing and backfired against their arguments.

DOJ wraps up ad tech trial: Google is "three times" a monopolist

Google is accused of monopolistic practices in ad tech, disadvantaging competitors and harming publishers reliant on its services.

Google v USA: Week Two Court Report

The USA v Google antitrust trial reveals the extent of Google’s dominance and anti-competitive behaviors in the ad tech industry.

Google vs DoJ: What's the Impact of the Proposed Action?

The DOJ's proposed remedies aim to combat Google's monopolistic practices by considering divestitures and stricter regulations on data sharing and market access.

How To Make Google's Network Business A Force For Good | AdExchanger

Google's ad tech business is complicated and raises potential conflicts of interest, but it remains a cost-effective option for advertisers despite criticisms.

Google's ad tech empire rests on how well it can make these key arguments

Google is facing serious antitrust scrutiny from the U.S. Justice Department regarding its dominance in ad tech.

"Not a good look": Google's ad tech monopoly defense widely criticized

Google's defense in the ad tech monopoly trial faced scrutiny, as testimonies appeared unconvincing and backfired against their arguments.
moregoogle
#applovin

AppLovin stands out in the latest round of quarterly earnings calls

Ad tech companies are showing significant revenue growth, with Zeta and AppLovin delivering notable earnings reports indicating a healthy industry trend.

Meet the Newest AI Stock in the Nasdaq-100. It Soared 2,140% in 2 Years and Is Still a Buy, According to a Wall Street Analyst. | The Motley Fool

AppLovin's rapid growth and AI technology position it as a top-performing stock in the Nasdaq-100, prompting analyst optimism.

Got A Startup With An App? You Need AppLovin | HackerNoon

AppLovin's recent stock surge from a blossoming ad-tech company highlights its evolving role in mobile app advertising innovation.

AppLovin's breakthroughs in AI-powered advertising propel growth

AppLovin's revenue surged due to AI advancements, driving significant growth in their advertising segment.

AppLovin stands out in the latest round of quarterly earnings calls

Ad tech companies are showing significant revenue growth, with Zeta and AppLovin delivering notable earnings reports indicating a healthy industry trend.

Meet the Newest AI Stock in the Nasdaq-100. It Soared 2,140% in 2 Years and Is Still a Buy, According to a Wall Street Analyst. | The Motley Fool

AppLovin's rapid growth and AI technology position it as a top-performing stock in the Nasdaq-100, prompting analyst optimism.

Got A Startup With An App? You Need AppLovin | HackerNoon

AppLovin's recent stock surge from a blossoming ad-tech company highlights its evolving role in mobile app advertising innovation.

AppLovin's breakthroughs in AI-powered advertising propel growth

AppLovin's revenue surged due to AI advancements, driving significant growth in their advertising segment.
moreapplovin
#digital-media

Google is getting ready to unveil how Chrome's cookie opt-in model will work, sources say

Google's July announcement retained third-party cookies for Chrome, shifting power to users and impacting the $300 billion digital media industry.

Amid green shoots of recovery in ad tech investment, a note of caution is warranted

Mergers and acquisitions in ad tech show a potential resurgence, with strategic shifts toward sustainable marketing and ID-targeting due to cookie decline.

Google is getting ready to unveil how Chrome's cookie opt-in model will work, sources say

Google's July announcement retained third-party cookies for Chrome, shifting power to users and impacting the $300 billion digital media industry.

Amid green shoots of recovery in ad tech investment, a note of caution is warranted

Mergers and acquisitions in ad tech show a potential resurgence, with strategic shifts toward sustainable marketing and ID-targeting due to cookie decline.
moredigital-media

How This 21-Year-Old Built a $16 Million Startup | Entrepreneur

Adam Cohen transformed a casual observation into a successful ad tech startup, Stic, that offers unique out-of-home advertising solutions for drivers.

OpenX Promotes Julie Rooney to Chief Privacy Officer

OpenX promotes Julie Rooney to chief privacy officer to strengthen commitment to privacy-first practices in ad tech.
Rooney's leadership and expertise enhance OpenX's compliance with evolving privacy regulations.
OpenX invests in proactive privacy measures, including compliance tools and audits, to set industry standards.

Network Traffic Tests Are Nimble Tools for Privacy Compliance

Privacy legislation leads to conflicting compliance obligations for companies.
Network traffic analysis can reduce legal exposure linked to consent management platforms.

Why The Trade Desk Stock Was Sliding Today | The Motley Fool

The Trade Desk's solid earnings report was overshadowed by high valuation concerns, leading to a drop in stock price.

TeqBlaze Launches an SPO Toolkit - New Solution for Supply Chain Optimisation

TeqBlaze launched the SPO Toolkit to enhance transparency and efficiency in the ad supply chain, empowering companies to optimize their advertising campaigns.

Should marketers ask harder questions of their brand safety and ad verification partners?

Marketers are increasingly demanding transparency and accountability from ad verification companies following audits revealing issues with ad tech intermediaries.

How AI Shaped the 2024 Election: From Ad Strategy to Voter Sentiment Analysis

Generative AI has significantly aided 2024 political campaigns through content creation, audience analysis, voter targeting, and ad-buying.
#video-advertising

The Stack: Retail Media Making Waves

The Retail Media Hub launches to explore and discuss the dynamic retail media landscape.
Experts are sharing insights on precision targeting and video advertising formats.
The future of advertising is shifting towards cookieless measurement.


AdPlayer.Pro Digital Video Ad Tech Provider Launches its Prebid-Centered Outstream Video Submodule

AdPlayer.Pro's new Video Submodule enhances efficiency for publishers using Prebid.js, launching ahead of the 2024 Winter Holiday season.

The Stack: Retail Media Making Waves

The Retail Media Hub launches to explore and discuss the dynamic retail media landscape.
Experts are sharing insights on precision targeting and video advertising formats.
The future of advertising is shifting towards cookieless measurement.


AdPlayer.Pro Digital Video Ad Tech Provider Launches its Prebid-Centered Outstream Video Submodule

AdPlayer.Pro's new Video Submodule enhances efficiency for publishers using Prebid.js, launching ahead of the 2024 Winter Holiday season.
morevideo-advertising

Not For Sale!; Johnny On The Spotify | AdExchanger

Marketecture's acquisitions signify a trend towards consolidation of ad tech resources in B2B publishing.

Industry Review 2025: Putting Purpose Front and Centre

The ad tech industry is shifting its focus from sustainability to purpose, necessitating a clearer definition of sustainability's role in digital advertising.
#digital-marketing

Experiencing Identity Chaos? Adopt An Integrated View Of Identity | AdExchanger

The chaos in identity management can be resolved through interoperable identity methodologies, leading to integrated identity that enhances digital experiences.

Is Curation Just An Ad Network?; Cable Courts Cord-Cutters With Streaming Bundles | AdExchanger

Curation in ad tech enhances efficiency by reducing reliance on resellers, allowing data owners to streamline deal-making across multiple DSPs.

Experiencing Identity Chaos? Adopt An Integrated View Of Identity | AdExchanger

The chaos in identity management can be resolved through interoperable identity methodologies, leading to integrated identity that enhances digital experiences.

Is Curation Just An Ad Network?; Cable Courts Cord-Cutters With Streaming Bundles | AdExchanger

Curation in ad tech enhances efficiency by reducing reliance on resellers, allowing data owners to streamline deal-making across multiple DSPs.
moredigital-marketing

MadTech Money: Discovering the Latest Ad Tech M&A Trends with FPC's Rich Ashton

MadTechMoney connects ad tech and martech startups with investors, highlighting overlooked opportunities in a trillion-dollar sector.

The UK's ICO Is Helping Ad Tech Companies With Privacy Compliance | AdExchanger

The CPCA is developing the first regulator-approved privacy-compliance certification for ad tech in collaboration with the UK's data protection authority.

Weborama Integrates First-id into its Data Intelligence Platform

Weborama enhances ad technology by integrating First-id for better audience targeting and performance measurement in a cookieless environment.

To Reduce The Ad Tech Tax, Sovrn Expands Its SaaS Pricing Model | AdExchanger

Sovrn's SaaS model for SSPs offers a flat CPM pricing structure to reduce ad tech fees for smaller publishers.
from Exchangewire
3 months ago

US Threatens Google Breakup and Sues TikTok; Connatix and JW Player Merge; WPP Partners with Roblox

The US government is considering structural remedies to address Google's search market monopoly following a court ruling declaring it a monopolist.

The Stack: Latest Legal Moves in Ad Tech; Microsoft Takes On Google with New AI Features

Epic Games accuses Google and Samsung of antitrust conspiracies to protect the Play Store; Microsoft introduces new AI features to compete with Google.

The US v. Google Witnesses Have Spoken - Now What? | AdExchanger

The Google antitrust trial demonstrates the swift nature of legal proceedings in Virginia's 'rocket docket' court system.
#retail-media

DMEXCO 2024: Innovation, Applying AI and the Rise of Retail Media

AI is moving from hype to practical applications in ad tech, enhancing efficiencies and customer experiences.
Retail media's rise at DMEXCO includes a focus on avoiding past mistakes in programmatic channels.

Equativ Expands Retail Media Division with Kamino Retail Acquisition

Equativ enhances retail media capabilities with the acquisition of Kamino Retail, targeting a global market growth to USD$166bn by 2025.

DMEXCO 2024: Innovation, Applying AI and the Rise of Retail Media

AI is moving from hype to practical applications in ad tech, enhancing efficiencies and customer experiences.
Retail media's rise at DMEXCO includes a focus on avoiding past mistakes in programmatic channels.

Equativ Expands Retail Media Division with Kamino Retail Acquisition

Equativ enhances retail media capabilities with the acquisition of Kamino Retail, targeting a global market growth to USD$166bn by 2025.
moreretail-media

Brand Metrics Appoints Alysha Dino to Drive Global CTV Measurement Growth

Brand Metrics hires Alysha Dino as VP of CTV & enterprise sales to enhance measurement solutions in connected TV advertising.
With over 20 years in tech sales, Alysha's expertise will help drive user insights and brand lift validation in CTV campaigns.

In Memoriam: Emma Kate Williams

Emma Kate Williams was a respected visual artist and ad tech marketer whose kindness, talent, and advocacy for mental health and inclusivity left a lasting legacy.
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