#ad-tech

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#google-antitrust
fromExchangewire
34 minutes ago
Marketing tech

Digest: Google's Ad Tech Trial Nears Judge's Decision; Amex and Duolingo Launch Ad Platforms; Mozilla Partners with Index Exchange - ExchangeWire.com

fromAdExchanger
4 weeks ago
Marketing tech

Google's Proposed Fix To Its Ad Tech Monopoly Is At Odds With The DOJ's Remedies | AdExchanger

fromDigiday
1 month ago
US politics

Digiday's definitive list for what's in and out after Google's antitrust search remedies ruling

fromExchangewire
34 minutes ago
Marketing tech

Digest: Google's Ad Tech Trial Nears Judge's Decision; Amex and Duolingo Launch Ad Platforms; Mozilla Partners with Index Exchange - ExchangeWire.com

fromAdExchanger
4 weeks ago
Marketing tech

Google's Proposed Fix To Its Ad Tech Monopoly Is At Odds With The DOJ's Remedies | AdExchanger

fromDigiday
1 month ago
US politics

Digiday's definitive list for what's in and out after Google's antitrust search remedies ruling

#privacy
fromDigiday
4 hours ago

From walls to frameworks: Publishers and tech giants push weekly talks on AI content use

More than 70 companies gathered for the workshop, roughly half of which were publishers - a handful from Europe. The rest were a mix of big tech representing their respective LLMs, tech vendors and cloud edge companies Cloudflare and Fastly, who are now taking a far more active role in helping publishers block unauthorized bots, shifting from background tech enablers to vocal gatekeepers in the AI era.
Marketing tech
#applovin
fromFast Company
20 hours ago
Tech industry

AppLovin stock price turns positive today after tanking on rumored SEC probe. Here's what's happening

fromwww.cnbc.com
1 day ago
Marketing tech

AppLovin stock tanks on report SEC is investigating company over data-collection practices

fromFast Company
20 hours ago
Tech industry

AppLovin stock price turns positive today after tanking on rumored SEC probe. Here's what's happening

fromwww.cnbc.com
1 day ago
Marketing tech

AppLovin stock tanks on report SEC is investigating company over data-collection practices

#antitrust
fromDigiday
1 day ago
US politics

Google's remedy phase explained: DOJ wants its offerings - and where the judge might land

fromDigiday
1 day ago
Tech industry

Ad Tech Briefing: A Google breakup sounds ideal, but the realities are much more complicated

fromAdExchanger
1 week ago
Marketing tech

DOJ v. Google: Judge Brinkema Calls For Less Ad Tech "Window Dressing" In The AdX And DFP Divestiture Debate | AdExchanger

fromDigiday
1 day ago
US politics

Google's remedy phase explained: DOJ wants its offerings - and where the judge might land

fromDigiday
1 day ago
Tech industry

Ad Tech Briefing: A Google breakup sounds ideal, but the realities are much more complicated

fromAdExchanger
1 week ago
Marketing tech

DOJ v. Google: Judge Brinkema Calls For Less Ad Tech "Window Dressing" In The AdX And DFP Divestiture Debate | AdExchanger

#the-trade-desk
fromDigiday
1 day ago
Marketing tech

How The Trade Desk faces growing challenges amid rising competition

fromDigiday
1 day ago
Marketing tech

How The Trade Desk faces growing challenges amid rising competition

#google
Marketing tech
fromAdExchanger
2 days ago

Advertisers, Join The Fun!; Finding Clarity In Discord | AdExchanger

Advertisers seek cash refunds for misallocated ad spend from opaque platforms like Google's Performance Max while Discord courts advertisers despite measurement and brand-safety concerns.
fromAol
5 days ago

OpenAP Expands Beyond TV, Adding Inventory From Streamers, Cinema and Demand Side

Newly added partners include Samsung, LG Ads, Hallmark Digital, Vevo, Allen Media Group's Local Now, Future Today's FawesomeTV, MediaCo's Estrella and Canela, along with Yahoo DSP; FreeWheel and PubMatic; Screenvision; and Nexstar Media Group, Scripps Networks, Reelz and Audyns.
Marketing tech
fromExchangewire
6 days ago

Mobupps' Yaron Tomchin on Championing Gender Equality and DEI in Ad Tech

Because at its core, growth isn't just about KPIs or quarterly results. Every success story begins with people. Building long-term impact in any industry requires investing in individuals both as professionals and as human beings. That is why the principles of diversity, equity, and inclusion, alongside gender equality and personal development, must sit at the heart of ad tech's future.
Women
Marketing tech
fromAdExchanger
6 days ago

Wall Street Turned Against Ad Tech - But May Learn To Love It Again | AdExchanger

Growth in internet and advertising stocks has been driven mainly by a few large platforms, while smaller pureplay ad tech companies continue to struggle.
Marketing tech
fromExchangewire
6 days ago

Picnic Strengthens Measurement Offering Through Happydemics Partnership

Integrating Happydemics' brand lift measurement with Picnic's PIQ lets advertisers quantify how premium inventory increases brand lift and drives measurable business impact.
#retail-media
Marketing tech
fromExchangewire
1 week ago

Digest: Meta Launches UK Ad-Free Subscription; Trump Signs TikTok Transfer to US Owners; OpenAI Plans In-House Ad Tech Build

Major tech shifts: Meta offers paid ad-free UK subscriptions; TikTok to transfer US operations to US owners; OpenAI plans internal ad tech.
#ctv
Marketing tech
fromExchangewire
1 week ago

Digest: Novacap to Acquire IAS for $1.9bn; Microsoft Plans Publisher Content Marketplace; Canada Says TikTok Fails on Child Data Protection

Novacap buys IAS for USD$1.9bn; Microsoft pilots a publisher content marketplace; LinkedIn will train AI on member data by default; Canada flags TikTok child-data failures.
fromMarTech
1 week ago

How safe are your Media Operations, really? Discover Digital Media Safety | MarTech

Digital is no longer just a marketing channel, it's the backbone of business. Global ad spend is expected to reach $740B by 2025, reflecting both opportunity and increasing complexity. Every day, your teams or agencies juggle dozens of platforms - Google, Meta, Amazon, DSPs - each with its own setup rules, metrics, formats and workflows. Add evolving AI tools, tighter deadlines, demand for hyper-personalization and pressure for performance... and the stakes rise fast.
Marketing tech
fromAdExchanger
2 weeks ago

'AI-Native' Media Buying Platform QuantumPath Names Jeffrey Hirsch As CEO | AdExchanger

Long-time ad tech exec Jeffrey Hirsch, a veteran of PubMatic, AudienceScience and ValueClick, has seen the ad tech industry evolve from its early ad network days to today's increasingly AI-powered programmatic ecosystem. Now, as the newly appointed CEO of QuantumPath, he wants to use his experience in the trenches to help media buyers automate complex workflows and better streamline campaign management. Hirsch officially took the reins at QuantumPath on Tuesday after serving as a strategic advisor since June.
Marketing tech
Marketing tech
fromDigiday
2 weeks ago

Ad Tech Briefing: The 2025 M&A rebound is back with a whimper, not a bang

Deal activity in 2025 shows pragmatic, mid-market capability buys and tuck-ins rather than high-valuation, transformative M&A seen in 2020-2022.
#awards
Business
fromExchangewire
2 weeks ago

DoubleVerify Announces Commercial Leadership Evolution

Julie Eddleman retires as DoubleVerify Chief Commercial Officer Dec 31, 2025, becomes Senior Advisor; Steve Mougis becomes Chief Commercial Officer Jan 1, 2026.
Marketing tech
fromDigiday
2 weeks ago

The Rundown: Recapping Digiday's four onstage interviews during DMexco 2025

Commerce and ad tech must evolve through agency-led, interoperable, AI-powered strategies, improved measurement, and privacy-friendly transaction data to drive unified, incremental outcomes.
Marketing tech
fromTalkMarkets
2 weeks ago

AppLovin Stock Hits An All-Time High: Buy, Hold, Or Take Profits?

AppLovin stock surged over 800% since IPO as AXON 2.0 AI ad platform drives global expansion and positions it as the third-largest U.S. ad provider.
fromExchangewire
2 weeks ago

XPLN.AI Opens Office in Milan & Appoints Anna Iuculano as Managing Director Italy

XPLN.AI, the ad attention measurement and optimisation specialist, announces the opening of its new office in Milan along with the appointment of Anna Iuculano as managing director Italy. Following a recent €7m (£5.9m) fundraising round, XPLN.AI is significantly accelerating its international expansion, with the opening of six offices in Europe, the United States and Asia Pacific in 2025, to meet the rising demand for attention-based solutions to measure advertising effectiveness.
Marketing tech
fromExchangewire
2 weeks ago

The Self-Serve Shift Publishers Can't Afford to Miss - ExchangeWire.com

Advertising tech publishers are striving to maximise their revenue, as the economic climate continues on a precarious trajectory. A large portion of advertisers are tightening their belts, seeking to activate campaigns with reduced budgets, and as a result, directing less spend to publishers. Smaller advertisers particularly are likely to feel the financial pressure, as they attempt to make budgets go as far as possible.
Marketing tech
Marketing tech
fromAdExchanger
3 weeks ago

AI-Driven Ad Tech Acquisitions | AdExchanger

A spate of diverse ad tech acquisitions highlights AI's role in enabling leaner companies, varied acquirers, and targeted strategic bets across advertising ecosystems.
fromTipRanks Financial
3 weeks ago

Amazon (AMZN) and Netflix (NFLX) Join Hands to Expand Advertising Reach - TipRanks.com

This partnership reflects the continued focus of Amazon and Netflix on expanding their advertising businesses. This deal strengthens Amazon's role in advertising and also points to its growing position as a key backend service provider. With Prime Video boasting more than 300 million ad-supported viewers monthly, AMZN is becoming a one-stop shop for advertisers looking to reach a massive audience.
Marketing tech
Marketing tech
fromAdExchanger
3 weeks ago

Health Care DSP DeepIntent Sells $637 Million Majority Stake To PE Firm Vitruvian Partners | AdExchanger

Vitruvian Partners invested $637 million for a majority stake in DeepIntent, expanding its healthcare portfolio and entering ad tech via a healthcare-focused DSP.
Marketing tech
fromPC Gamer
4 weeks ago

'The fact is that today, the open web is already in rapid decline,' says Google in court, then quickly rows back on that statement

Search quality has declined as corporate ad priorities and AI-generated summaries prioritize profit over accurate information and the open web.
#eu-antitrust
Miscellaneous
fromwww.euractiv.com
1 month ago

EU fines Google 2.95 billion

The European Commission fined Google €2.95 billion for abusing its dominant position by favouring its own online display advertising technology services.
fromThe Motley Fool
1 month ago

AI Spending Could Soar 600%: 2 Brilliant AI Stocks to Buy in September (Hint: Not Nvidia or Palantir) | The Motley Fool

Meta Platforms and Pure Storage are poised to benefit as artificial intelligence spending continues to surge in the years ahead. Morgan Stanley analysts estimate artificial intelligence (AI) spending across infrastructure and software will increase more than 600% by 2028. Buying stock in Nvidia and/or Palantir has been a popular way to capitalize on that trend, but investors should consider Meta Platforms and Pure Storage.
Artificial intelligence
Marketing tech
fromAdExchanger
1 month ago

Honey Co-Founder Ryan Hudson Has A New Plan For An AI Ad Network | AdExchanger

ZeroClick is an AI-focused ad network spun out of Pie Adblock, leveraging contextual targeting and shopping ads to monetize chatbots and AI experiences.
Marketing tech
fromExchangewire
1 month ago

Ad Tech in MENA - Growth and Challenges Ahead

Ad tech in MENA is growing, driven by young, tech-savvy populations, expanding internet access, diversifying inventory, and investment to address transparency and measurement challenges.
Marketing tech
fromAdExchanger
1 month ago

The 7 Traits Every Ad Tech Leader Needs To Thrive In The Age Of AI | AdExchanger

Next-generation ad tech leaders must combine deep product expertise with strategic, adaptive leadership to navigate AI-driven disruption and sustain industry growth.
fromAdExchanger
1 month ago

Roqad Acquires Zeotap's Third-Party Data Arm To Get A Leg Up On Identity In Europe | AdExchanger

On Tuesday, Roqad, a company that now describes itself as "the LiveRamp of Europe," announced its acquisition of Zeotap-Data, the third-party data division of Zeotap, a startup that once wanted to be the LiveRamp of Europe. Both companies declined to share the financial terms. Roqad CEO Carsten Frien told AdExchanger the deal will help Roqad expand its identity resolution business through access to scaled third-party audience segments and Zeo tap Data's integrations with around 30 ad tech partners, including The Trade Desk, Adform, Google's DV360 and Amazon DSP.
Marketing tech
Marketing tech
fromAdExchanger
1 month ago

GAM Goes Direct To Buyers; Perplexity's Ad Lead Exits | AdExchanger

Google is turning Google Ad Manager into a buy-side platform that could compete with DV360 while offering discounts to attract agencies.
Social media marketing
fromSnopes
1 month ago

Fake stories about Texas floods reached millions on Facebook. Foreign ad companies likely profited

False celebrity aid stories about the July 2025 Texas floods spread on Facebook, often using AI images to drive readers to ad-supported foreign websites.
fromAdExchanger
1 month ago

There Are No Sellers, Only Resellers; BlueSky's Blue Ocean (For Marine Biologists) | AdExchanger

Put another way, SSPs are being cut out of deals as much as possible in the interest of supply-path optimization - which means more demand is flowing through OpenPath, TTD's direct connection to publishers. Oh, and TTD gets more revenue in the long run. But should all SSPs really be classified as resellers? Under the IAB's ads.txt spec , publishers can declare SSPs as either direct or indirect sellers of their ad inventory. And if the SSP is authorized as a direct seller in ads.txt, then it "is indeed a direct supply chain," according to Jounce . But a recent update to TTD's partner portal says: "We consider SSPs to be intermediaries because they are not a direct path to inventory." That's why, when a publisher sells inventory through an SSP and OpenPath, TTD's Kokai platform penalizes the SSP path and prioritizes OpenPath . TTD defends this approach by noting some SSPs take exorbitant cuts of publisher revenue and claiming that OpenPath funnels more money to pubs. But one anonymous source tells Digiday they've seen publisher payouts drop 50% as TTD directs more spend to OpenPath.
Marketing tech
Marketing tech
fromExchangewire
1 month ago

Q4, AI, and the Most Wonderful Time of the Year

Q4's intense ad spend urgency collides with AI hype, forcing risk-averse pausing of experimental AI campaigns during peak seasonal demand.
Marketing tech
fromDigiday
1 month ago

Why Ace Hardware believes its RMN can be a late-stage competitor - without 'homegrowing anything'

Ace Hardware launched RedVest Media retail media network to capture late-mover advantages by offering onsite and offsite ad solutions, standardized measurement, and a plug-and-play tech stack.
fromThe Hollywood Reporter
1 month ago

Why Fanatics Is Taking a Swing at the Sports Advertising Business

"In a increasingly divided world, there are a few things that can bring people together, and sports is one of them," Gorman says in an interview with The Hollywood Reporter. "Brands want to surround themselves with those moments that people are finding joy in."
Marketing tech
Marketing tech
fromThe Drum
1 month ago

How to effectively use first-party data in paid media

Prioritize business objectives and integrate paid media with first-party data strategies to translate audience insights into measurable, scalable performance using appropriate ad tech capabilities.
E-Commerce
fromExchangewire
1 month ago

OpenX Integrates S&P Global Mobility's Polk Automotive Solutions - ExchangeWire.com

OpenX integrates with Polk Automotive Solutions to enhance automotive advertising effectiveness, enabling real-time campaign attribution tied to vehicle transactions.
#digital-advertising
E-Commerce
fromDigiday
1 month ago

The Rundown: Ad tech's Q2 report card

Publicly listed ad tech companies face volatile stock performance influenced more by narrative than earnings.
EU data protection
fromAdExchanger
1 month ago

Behavioral Ads Get A Break - But Not A Free Pass - In Updated CCPA Regs | AdExchanger

California's updated privacy regulations ease compliance for ad tech while imposing stricter rules on automated decision-making.
US politics
fromDigiday
2 months ago

Magnite hints at potential future legal action against Google

Magnite reported $173 million revenue with CEO insights linking Google antitrust developments to future market positioning.
Digital life
fromExchangewire
2 months ago

From Creepy to Clueless: Is Vibe Targeting Becoming Ad Tech's Latest Black Box? - ExchangeWire.com

Vibe targeting in ad tech prioritizes intuition over traditional methodologies, raising concerns about efficiency and privacy.
E-Commerce
fromExchangewire
2 months ago

Bidmatic Highlighted a 39% Ad Revenue Growth for Publishers Leveraging HeroVideo

Bidmatic Inc.'s HeroVideo platform helps publishers generate revenue by converting text articles into monetisable videos quickly and efficiently.
Marketing tech
fromAdExchanger
2 months ago

Those Local TV Ads You're Seeing? A Lot Of Them Are Using Blockgraph's Data Onboarding | AdExchanger

Small businesses are the main drivers of social media advertising demand.
Television
fromDigiday
2 months ago

Future of TV Briefing: CTV ad buyers say 'the math isn't mathing' with sell-side shadiness, ad tech fees

CTV ad impressions are perceived as overpriced by ad buyers.
Marketing tech
fromAdExchanger
2 months ago

Meet Blurbs, The Latest Startup Trying To Actually Explain What Programmatic Vendors Do | AdExchanger

Blurbs helps marketers navigate the complex landscape of ad tech vendors by providing clarity on their offerings.
#advertising
fromDigiday
2 months ago

Ad Tech Briefing: The Trade Desk's S&P 500 debut over AppLovin's highlights lingering issues around maturity

The Trade Desk has joined the S&P 500, reflecting a notable achievement for the company and emphasizing its financial strength and stability post-revenue decline.
E-Commerce
E-Commerce
fromExchangewire
2 months ago

TeqBlaze Enables Curated Deals Creation Directly in White-Label SSP & Ad Exchange Platforms

Curated Deals enable tailored audience-specific pipelines and improved alignment between targeting logic and deal structure.
E-Commerce
fromExchangewire
2 months ago

Attekmi Solutions Updates: Enhanced Efficiency & Greater Flexibility

Attekmi introduced platform updates to enhance efficiency, user experience, and product competitiveness.
E-Commerce
fromVariety
2 months ago

Richard Pacheco Named to Head Global Partnerships at Nielsen

Richard Pacheco will oversee global partnership strategy for Nielsen, focusing on alliances with ad-tech firms to drive innovation and business outcomes.
E-Commerce
fromDigiday
2 months ago

WTF is request duplication?

Request duplication involves sending the same ad opportunity to multiple demand-side platforms multiple times, impacting advertising costs.
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