#ad-tech

#ad-tech

The Trade Desk has joined the S&P 500, reflecting a notable achievement for the company and emphasizing its financial strength and stability post-revenue decline.

"We've been working with Prebid for some time, and becoming a member will give us the opportunity to take part in conversations that shape the direction of the ecosystem. We've identified key committees, such as Prebid.js and Prebid Server, where we see opportunities to support the work already underway."

We're actively pushing more of our spend to those four partners.

MNTN's performance suggests strong investor interest, with shares rising from $16 to $28 post-IPO, reflecting optimism despite revenue challenges and past controversies.

Look being the operative word. Nothing's guaranteed but there is momentum. MNTN's splashy debut... at $1.2 billion valuation - right at the top of investor expectations.

Fraudsters are copying and pasting entire ads.txt entries onto their pages, making it look like they're trusted publishers, thus deceiving major ad-buying platforms.

I see this as a potentially once-in-a-lifetime opportunity. Mistplay has been a pioneer in the rewarded gaming space and has built a significant ecosystem that...

Microsoft is shutting down Xandr Invest as part of a strategic shift toward AI-driven advertising, emphasizing the need for personalized, privacy-centric experiences.

As we continue to evolve, our new brand identity and platform structure are designed to equip publishers with the tools they need to take full control of their monetisation strategies.