Attekmi has introduced several platform updates to improve efficiency and user experience based on partner feedback. Notable developments include the launch of AdEx Enterprise, an ad exchange platform featuring advanced functionality and scalability. Enhanced tools like new data widgets and faster response times were implemented. Updates include the Criteo Grid API adapter, Average QPS metrics for performance insights, device type identification for better targeting, a dropdown menu for US state targeting, and the processing of undefined US states. IAB categories have also been added to the supply side for targeted bid requests.
Attekmi has launched a set of platform updates to enhance efficiency and user experience, reflecting feedback from partners and focusing on product effectiveness.
The AdEx Enterprise platform features advanced functionality, new widgets for data insights, and improved performance leading to a more responsive and user-friendly experience.
New features include the updated Criteo Grid API adapter, Average QPS metrics, device type identification, and a dropdown for specific states in the USA for precise ad targeting.
The updates also allow processing of undefined US states traffic and introduce IAB categories for more targeted bid requests on the supply side.
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