#the-trade-desk

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#ctv

The Trade Desk finally confirms it: Meet Ventura, the OS to cement its grip on CTV

The Trade Desk is developing a smart TV operating system to strengthen its position in the CTV advertising market.

Queries mount as The Trade Desk takes an unprecedented step into TV's adland

The Trade Desk is launching Ventura, a CTV operating system, in 2025 aimed at enhancing advertising experiences and streamlining ad supply chains.

Ad tech's week on Wall Street underscores critical industry challenges

The Trade Desk continues to lead in the ad tech industry with UID2 and a focus on CTV and retail media.

Earnings call: The Trade Desk reports robust growth, eyes CTV expansion By Investing.com

The Trade Desk reported 26% increase in Q2 revenue to $585 million, emphasized UID2 framework, expected $618 million revenue in Q3, and highlighted CTV and Retail Media partnerships.

Is The Deal Between Roku and The Trade Desk a Game Changer? | The Motley Fool

Roku and The Trade Desk collaborate to enhance ad campaigns for streaming viewers.

Cathie Wood's Ark Invest Is Selling Nvidia Stock and Buying This Artificial Intelligence (AI) Growth Stock | The Motley Fool

Nvidia may face challenges due to overbuilding GPU capacity without sufficient software revenue.
Ark Invest favors The Trade Desk as a potential investment over Nvidia.

The Trade Desk finally confirms it: Meet Ventura, the OS to cement its grip on CTV

The Trade Desk is developing a smart TV operating system to strengthen its position in the CTV advertising market.

Queries mount as The Trade Desk takes an unprecedented step into TV's adland

The Trade Desk is launching Ventura, a CTV operating system, in 2025 aimed at enhancing advertising experiences and streamlining ad supply chains.

Ad tech's week on Wall Street underscores critical industry challenges

The Trade Desk continues to lead in the ad tech industry with UID2 and a focus on CTV and retail media.

Earnings call: The Trade Desk reports robust growth, eyes CTV expansion By Investing.com

The Trade Desk reported 26% increase in Q2 revenue to $585 million, emphasized UID2 framework, expected $618 million revenue in Q3, and highlighted CTV and Retail Media partnerships.

Is The Deal Between Roku and The Trade Desk a Game Changer? | The Motley Fool

Roku and The Trade Desk collaborate to enhance ad campaigns for streaming viewers.

Cathie Wood's Ark Invest Is Selling Nvidia Stock and Buying This Artificial Intelligence (AI) Growth Stock | The Motley Fool

Nvidia may face challenges due to overbuilding GPU capacity without sufficient software revenue.
Ark Invest favors The Trade Desk as a potential investment over Nvidia.
morectv
#digital-advertising

The CEO of $50 billion adtech giant The Trade Desk is calling for Google to be broken up

The Trade Desk CEO calls for breaking up Google amid antitrust trial over monopolization in digital ads.

Trade Desk building own smart TV OS, Lowpass says - TipRanks.com

The Trade Desk is planning a new smart TV OS to rival Google, Amazon, and Roku.

This Artificial Intelligence (AI) Stock Soared 69% in 2024, and It Could Fly Higher After Nov. 7 | The Motley Fool

AI adoption in digital advertising improves targeting efficiency and cuts costs, boosting return on investments significantly.

Spotify launching its own ad exchange, will partner with Trade Desk

Spotify aims to enhance its advertising capabilities and compete with larger platforms through its Ad Exchange.
The partnership with The Trade Desk will connect advertisers to Spotify's ad inventory.
Spotify is adopting cookie-less targeting methods to improve ad relevance and user privacy.

The Trade Desk is building a smart TV operating system called Ventura

The Trade Desk is developing a connected television operating system to address conflicts of interest in advertising by existing OS providers.

Is The Trade Desk Stock a Buy? | The Motley Fool

Despite strong Q3 results, The Trade Desk's stock fell due to valuation concerns amid a rapidly growing digital advertising market.

The CEO of $50 billion adtech giant The Trade Desk is calling for Google to be broken up

The Trade Desk CEO calls for breaking up Google amid antitrust trial over monopolization in digital ads.

Trade Desk building own smart TV OS, Lowpass says - TipRanks.com

The Trade Desk is planning a new smart TV OS to rival Google, Amazon, and Roku.

This Artificial Intelligence (AI) Stock Soared 69% in 2024, and It Could Fly Higher After Nov. 7 | The Motley Fool

AI adoption in digital advertising improves targeting efficiency and cuts costs, boosting return on investments significantly.

Spotify launching its own ad exchange, will partner with Trade Desk

Spotify aims to enhance its advertising capabilities and compete with larger platforms through its Ad Exchange.
The partnership with The Trade Desk will connect advertisers to Spotify's ad inventory.
Spotify is adopting cookie-less targeting methods to improve ad relevance and user privacy.

The Trade Desk is building a smart TV operating system called Ventura

The Trade Desk is developing a connected television operating system to address conflicts of interest in advertising by existing OS providers.

Is The Trade Desk Stock a Buy? | The Motley Fool

Despite strong Q3 results, The Trade Desk's stock fell due to valuation concerns amid a rapidly growing digital advertising market.
moredigital-advertising
#earnings-report

AppLovin stands out in the latest round of quarterly earnings calls

Ad tech companies are showing significant revenue growth, with Zeta and AppLovin delivering notable earnings reports indicating a healthy industry trend.

Wall Street Is Pounding the Table on The Trade Desk (NASDAQ:TTD) Stock - TipRanks.com

The Trade Desk has reported strong Q3 earnings, prompting analysts to predict continued growth despite a slight dip in stock price.

AppLovin stands out in the latest round of quarterly earnings calls

Ad tech companies are showing significant revenue growth, with Zeta and AppLovin delivering notable earnings reports indicating a healthy industry trend.

Wall Street Is Pounding the Table on The Trade Desk (NASDAQ:TTD) Stock - TipRanks.com

The Trade Desk has reported strong Q3 earnings, prompting analysts to predict continued growth despite a slight dip in stock price.
moreearnings-report
#programmatic-advertising

Is The Trade Desk A Hero Or Villain To Independent Ad Tech? | AdExchanger

The Trade Desk's rise to dominance is causing frustration among independent ad tech players, challenging its former underdog image.

The Trade Desk Maintains Its High Growth Rate And Touts New Channels | AdExchanger

The Trade Desk's revenue grew 27% year-on-year, driven largely by CTV, which is now their largest media channel.

SiriusXM Media adopts UID2, Trade Desk's new "identity fabric"

SiriusXM adopts UID2 as groundbreaking identity solution for programmatic audio advertising.

Is The Trade Desk A Hero Or Villain To Independent Ad Tech? | AdExchanger

The Trade Desk's rise to dominance is causing frustration among independent ad tech players, challenging its former underdog image.

The Trade Desk Maintains Its High Growth Rate And Touts New Channels | AdExchanger

The Trade Desk's revenue grew 27% year-on-year, driven largely by CTV, which is now their largest media channel.

SiriusXM Media adopts UID2, Trade Desk's new "identity fabric"

SiriusXM adopts UID2 as groundbreaking identity solution for programmatic audio advertising.
moreprogrammatic-advertising
#ad-tech

Amid a new CEO-hunt, is Criteo up for sale?

Megan Clarken's exit from Criteo may signal a major acquisition in the ad tech industry.

Untangling TTD's DDT (Dominance Distress Trauma)

The Trade Desk is perceived as becoming a dominant force, raising concerns about monopolistic behavior in the ad tech industry.

Here's what 10 analysts have to say about Netflix ad tier By Investing.com

Netflix partners with The Trade Desk, Google, and Magnite for automated ad buying to boost revenue growth.

The Trade Desk's Revenue Is High - But Its Opinion Of The Privacy Sandbox Remains Low | AdExchanger

The Trade Desk reported its eighth consecutive quarter of over 20% annual revenue growth.
CEO Jeff Green criticized the Chrome Privacy Sandbox, calling it complex and likely to degrade the user experience.

Amid a new CEO-hunt, is Criteo up for sale?

Megan Clarken's exit from Criteo may signal a major acquisition in the ad tech industry.

Untangling TTD's DDT (Dominance Distress Trauma)

The Trade Desk is perceived as becoming a dominant force, raising concerns about monopolistic behavior in the ad tech industry.

Here's what 10 analysts have to say about Netflix ad tier By Investing.com

Netflix partners with The Trade Desk, Google, and Magnite for automated ad buying to boost revenue growth.

The Trade Desk's Revenue Is High - But Its Opinion Of The Privacy Sandbox Remains Low | AdExchanger

The Trade Desk reported its eighth consecutive quarter of over 20% annual revenue growth.
CEO Jeff Green criticized the Chrome Privacy Sandbox, calling it complex and likely to degrade the user experience.
moread-tech
#advertising

Buried DOJ Evidence Reveals How Google Dealt With The Trade Desk | AdExchanger

The antitrust trial reveals Google's competitive strategies against The Trade Desk, particularly regarding ad targeting and privacy regulations.

MFA Mania Is Already Cooling; Why The Big Get Bigger (And Bigger) | AdExchanger

Marketers can avoid made-for-advertising (MFA) inventory by paying attention.
The Trade Desk has quietly blocked the majority of MFAs, which may have helped its ability to win and retain accounts.

Here's what The Trade Desk actually thinks about Google's Privacy Sandbox

Google Chrome is on track to end support for third-party cookies by the end of the year.
The Trade Desk is exploring integrations with Privacy Sandbox APIs despite being critical of the project.

Buried DOJ Evidence Reveals How Google Dealt With The Trade Desk | AdExchanger

The antitrust trial reveals Google's competitive strategies against The Trade Desk, particularly regarding ad targeting and privacy regulations.

MFA Mania Is Already Cooling; Why The Big Get Bigger (And Bigger) | AdExchanger

Marketers can avoid made-for-advertising (MFA) inventory by paying attention.
The Trade Desk has quietly blocked the majority of MFAs, which may have helped its ability to win and retain accounts.

Here's what The Trade Desk actually thinks about Google's Privacy Sandbox

Google Chrome is on track to end support for third-party cookies by the end of the year.
The Trade Desk is exploring integrations with Privacy Sandbox APIs despite being critical of the project.
moreadvertising
#partnerships

The Trade Desk: A Buy Rating Amidst Digital Ad Market Evolution and Strategic Partnerships - TipRanks.com

Macquarie analyst Tim Nollen reiterated a Buy rating on The Trade Desk stock due to growth prospects and partnerships like Netflix, expecting increased revenue and market share.

Sonos reportedly using ad-tech software for video streamer | Digital Trends

Sonos is partnering with The Trade Desk to develop a video streaming device, addressing challenges in software and app quality.

'They're wrong': The Trade Desk CEO denies Roku rival rumor amid reports it's building a smart TV operating system

The Trade Desk is not looking to compete with companies like Roku; instead, it aims to enhance partnerships and focus on the ad infrastructure.

Netflix Says In-House Ad-Tech Coming: The Trade Desk And Magnite Shares Climb - Netflix (NASDAQ:NFLX)

Netflix to launch in-house ad platform by 2025, partnering with The Trade Desk, Google's Display & Video 360, and Magnite.

The Trade Desk: A Buy Rating Amidst Digital Ad Market Evolution and Strategic Partnerships - TipRanks.com

Macquarie analyst Tim Nollen reiterated a Buy rating on The Trade Desk stock due to growth prospects and partnerships like Netflix, expecting increased revenue and market share.

Sonos reportedly using ad-tech software for video streamer | Digital Trends

Sonos is partnering with The Trade Desk to develop a video streaming device, addressing challenges in software and app quality.

'They're wrong': The Trade Desk CEO denies Roku rival rumor amid reports it's building a smart TV operating system

The Trade Desk is not looking to compete with companies like Roku; instead, it aims to enhance partnerships and focus on the ad infrastructure.

Netflix Says In-House Ad-Tech Coming: The Trade Desk And Magnite Shares Climb - Netflix (NASDAQ:NFLX)

Netflix to launch in-house ad platform by 2025, partnering with The Trade Desk, Google's Display & Video 360, and Magnite.
morepartnerships
#uid2

Earnings call: The Trade Desk reports robust growth, eyes CTV expansion By Investing.com

The Trade Desk saw a 26% revenue increase in Q2, with projected Q3 revenue of at least $618 million and a focus on UID2 and CTV.

Amid uncertainties, Silicon Alley's leading lights collectively shrug at Google's cookie news on earnings calls

The ad tech sector is reevaluating its strategies after Google Chrome's change in plans for third-party cookies.

E.W. Scripps Is The First CTV Publisher To Adopt The Trade Desk's OpenPass | AdExchanger

Inventory curation is shifting to the sell-side due to signal loss, with The Trade Desk's OpenPass aiding publishers in enhancing their audience insights.

Will The Trade Desk Become An Ad Net?; And Can Netflix Become An Ad Net? | AdExchanger

Some publishers fear The Trade Desk's inventory quality controls may prioritize sites using UID2 and OpenPass, impacting others' visibility and influence in the digital media industry.

Earnings call: The Trade Desk reports robust growth, eyes CTV expansion By Investing.com

The Trade Desk saw a 26% revenue increase in Q2, with projected Q3 revenue of at least $618 million and a focus on UID2 and CTV.

Amid uncertainties, Silicon Alley's leading lights collectively shrug at Google's cookie news on earnings calls

The ad tech sector is reevaluating its strategies after Google Chrome's change in plans for third-party cookies.

E.W. Scripps Is The First CTV Publisher To Adopt The Trade Desk's OpenPass | AdExchanger

Inventory curation is shifting to the sell-side due to signal loss, with The Trade Desk's OpenPass aiding publishers in enhancing their audience insights.

Will The Trade Desk Become An Ad Net?; And Can Netflix Become An Ad Net? | AdExchanger

Some publishers fear The Trade Desk's inventory quality controls may prioritize sites using UID2 and OpenPass, impacting others' visibility and influence in the digital media industry.
moreuid2

The Trade Desk (TTD) Q2 2024 Earnings Call Transcript | The Motley Fool

The Trade Desk presented second-quarter 2024 financial results, including forward-looking statements and non-GAAP financial data.
#advertising-industry

The Trade Desk current-quarter guidance tops estimates after Q2 results beat By Investing.com

The Trade Desk reports strong Q2 results and upbeat Q3 guidance, with revenue exceeding expectations and high customer retention rates.

The Trade Desk Reframes Its Open Internet Vision As 'The Premium Internet' | AdExchanger

The Trade Desk reported substantial revenue growth and profit in Q1 2023 compared to last year, with a notable focus shift towards the 'premium internet' besides the 'open internet.'

The Trade Desk current-quarter guidance tops estimates after Q2 results beat By Investing.com

The Trade Desk reports strong Q2 results and upbeat Q3 guidance, with revenue exceeding expectations and high customer retention rates.

The Trade Desk Reframes Its Open Internet Vision As 'The Premium Internet' | AdExchanger

The Trade Desk reported substantial revenue growth and profit in Q1 2023 compared to last year, with a notable focus shift towards the 'premium internet' besides the 'open internet.'
moreadvertising-industry
from Digiday
5 months ago

The Trade Desk's 'premium internet' shift stirs concerns among publishers over ad dollar allocation

Publishers don't need a large logged-in audience to compete for ad dollars.

2 Digital Ad Tech Stocks to Buy Hand Over Fist in April | The Motley Fool

The online advertising market is rebounding; consider investing in The Trade Desk and Magnite stocks poised for growth.

How The Trade Desk Breaks Down Walled Gardens | The Motley Fool

Walled gardens are prevalent for monetizing exclusive content
The Trade Desk offers a unique digital advertising platform called Kokai

The Rundown: The Trade Desk's take on the next year in ad tech

The Trade Desk lays out vision for alternatives to third-party cookies
Industry dynamics are evolving with the future of ad targeting in a crossroads

Can The Trade Desk Stock Continue Soaring for the Next 3 Years? | The Motley Fool

The Trade Desk's stock price rose 17% after a strong quarterly report with revenue exceeding expectations.
The company's growth outlook remains positive, outpacing the digital advertising market's growth rates.

Taylor Swift is now a podcasting influencer

SiriusXM and The Trade Desk will be discussing the state of the podcast ad market at the Hot Pod Summit
Hot Pod Summit is an invite-only event happening on February 28th, hosted in conjunction with On Air Fest

Exclusive: The Trade Desk's Media-Quality Product, SP500+, Puts Publishers at the Center

The Trade Desk has introduced a new product called SP500+ that allows buyers to target a group of premium publishers.
DSPs like The Trade Desk have historically focused more on finding the perfect audience, but as cookies deprecate, the focus is shifting towards the media environment.

TTD's OpenPath Adds CTV Inventory; News Subscriptions Aren't Extinct Yet | AdExchanger

The Trade Desk is opening up its direct-to-publisher product, OpenPath, to CTV inventory, with early adopters including Cox Media Group and Vizio.
The Trade Desk is trying to handle its relationship with SSPs diplomatically, as it doesn't want to completely disrupt the ecosystem.
Subscriptions are not to blame for news publishers' struggles, as publishers with loyal subscribers tend to outperform those without subscription models.
#tech-stocks

2024 Will Be the Year of AI. 2 Top Stocks I Expect to Surge. | The Motley Fool

AI is the driving force behind promising tech stocks in 2024.
The Trade Desk and Duolingo are expected to unleash game-changing AI products with lucrative results.

2 Stocks Down 55% and 34% to Buy Right Now | The Motley Fool

Tech stocks like Palantir and The Trade Desk are undervalued and present buying opportunities.
Palantir's AI platform has attracted over 100 clients and is driving revenue growth for the company.

2024 Will Be the Year of AI. 2 Top Stocks I Expect to Surge. | The Motley Fool

AI is the driving force behind promising tech stocks in 2024.
The Trade Desk and Duolingo are expected to unleash game-changing AI products with lucrative results.

2 Stocks Down 55% and 34% to Buy Right Now | The Motley Fool

Tech stocks like Palantir and The Trade Desk are undervalued and present buying opportunities.
Palantir's AI platform has attracted over 100 clients and is driving revenue growth for the company.
moretech-stocks
#chrome-privacy-sandbox

The Trade Desk Ditches The Sandbox; An Epic Battle | AdExchanger

The Trade Desk is criticizing Chrome Privacy Sandbox and believes it will result in lower CPMs and complex technology for newcomers.
Google has been deemed to have put itself at an unfair advantage through deals that limited the use of alternative app stores and methods for in-app payments.

Privacy Sandbox Push And Pull; Standardize RMNs? They're Practically From Different Planets | AdExchanger

The Trade Desk is strongly against Google's Chrome Privacy Sandbox and encourages advertisers and publishers to prioritize open industry ID initiatives.
The PF Media Network, operated by Planet Fitness, highlights the challenges in developing industry-wide retail media network standards.

The Trade Desk Ditches The Sandbox; An Epic Battle | AdExchanger

The Trade Desk is criticizing Chrome Privacy Sandbox and believes it will result in lower CPMs and complex technology for newcomers.
Google has been deemed to have put itself at an unfair advantage through deals that limited the use of alternative app stores and methods for in-app payments.

Privacy Sandbox Push And Pull; Standardize RMNs? They're Practically From Different Planets | AdExchanger

The Trade Desk is strongly against Google's Chrome Privacy Sandbox and encourages advertisers and publishers to prioritize open industry ID initiatives.
The PF Media Network, operated by Planet Fitness, highlights the challenges in developing industry-wide retail media network standards.
morechrome-privacy-sandbox

Google Chrome starts blocking data tracking cookies

The Chrome Privacy Sandbox may only benefit Google
Phil Duffield of The Trade Desk questions the benefits of the Chrome Privacy Sandbox
#The Trade Desk

2 Top AI Stocks Ready for a Bull Run | The Motley Fool

Nvidia is a major player in the AI market, with its chips in high demand
The Trade Desk's new AI-based platform, Kokai, has the potential to drive the company's growth

2 Supercharged Tech Stocks to Buy Without Any Hesitation | The Motley Fool

CrowdStrike is a leader in endpoint security sales, using AI and ML to identify and eliminate potential threats.
CrowdStrike achieved perfect scores in a recent cybersecurity evaluation, stopping all 13 protection scenarios from an attack.
The Trade Desk is expected to grow revenue by 25% in the upcoming year and has a compelling valuation.

2 Top AI Stocks Ready for a Bull Run | The Motley Fool

Nvidia is a major player in the AI market, with its chips in high demand
The Trade Desk's new AI-based platform, Kokai, has the potential to drive the company's growth

2 Supercharged Tech Stocks to Buy Without Any Hesitation | The Motley Fool

CrowdStrike is a leader in endpoint security sales, using AI and ML to identify and eliminate potential threats.
CrowdStrike achieved perfect scores in a recent cybersecurity evaluation, stopping all 13 protection scenarios from an attack.
The Trade Desk is expected to grow revenue by 25% in the upcoming year and has a compelling valuation.
moreThe Trade Desk

The cases for and against The Trade Desk's Top 100 List

The Trade Desk's dominance in the ad tech industry leads to inevitable conflicts and scrutiny.
#yahoo

The Trade Desk shuts advertisers' access to Yahoo's video content

The Trade Desk disabled Yahoo's video inventory access due to labeling dispute, potential further restrictions pending negotiations.

The Trade Desk Makes Good On Threats To Block Yahoo's Video Ads | AdExchanger

The Trade Desk has disabled access to Yahoo's mislabeled video inventory for open auction bidding.

The Trade Desk shuts advertisers' access to Yahoo's video content

The Trade Desk disabled Yahoo's video inventory access due to labeling dispute, potential further restrictions pending negotiations.

The Trade Desk Makes Good On Threats To Block Yahoo's Video Ads | AdExchanger

The Trade Desk has disabled access to Yahoo's mislabeled video inventory for open auction bidding.
moreyahoo

Omnicom and The Trade Desk co-develop new data solutions to optimize CTV budgets

Omnicom partners with The Trade Desk to create custom investment solutions for clients at Cannes Lions.

Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio | AdExchanger

The Trade Desk and Pandora partner to integrate UID2 for enhanced addressability and ad offerings in the digital audio space.
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