#the-trade-desk

[ follow ]
#premium-publishers
Adweek
1 month ago
Marketing tech

Exclusive: The Trade Desk Ranks the Top 100 Publishers

The Trade Desk released a list of the top 100 premium publishers on the open internet, focusing on quality content and transparency. [ more ]
Adweek
1 month ago
Marketing tech

Exclusive: The Trade Desk Ranks the Top 100 Publishers

The Trade Desk released a list of 100 premium publishers on the open internet, focusing on quality ad experience and transparency. [ more ]
Adweek
4 months ago
Marketing tech

Exclusive: The Trade Desk's Media-Quality Product, SP500+, Puts Publishers at the Center

The Trade Desk has introduced a new product called SP500+ that allows buyers to target a group of premium publishers.
DSPs like The Trade Desk have historically focused more on finding the perfect audience, but as cookies deprecate, the focus is shifting towards the media environment. [ more ]
Adweek
1 month ago
Marketing tech

Exclusive: The Trade Desk Ranks the Top 100 Publishers

The Trade Desk released a list of the top 100 premium publishers on the open internet, focusing on quality content and transparency. [ more ]
Adweek
1 month ago
Marketing tech

Exclusive: The Trade Desk Ranks the Top 100 Publishers

The Trade Desk released a list of 100 premium publishers on the open internet, focusing on quality ad experience and transparency. [ more ]
Adweek
4 months ago
Marketing tech

Exclusive: The Trade Desk's Media-Quality Product, SP500+, Puts Publishers at the Center

The Trade Desk has introduced a new product called SP500+ that allows buyers to target a group of premium publishers.
DSPs like The Trade Desk have historically focused more on finding the perfect audience, but as cookies deprecate, the focus is shifting towards the media environment. [ more ]
morepremium-publishers
#uid2
AdExchanger
1 month ago
Marketing tech

Will The Trade Desk Become An Ad Net?; And Can Netflix Become An Ad Net? | AdExchanger

Some publishers fear The Trade Desk's inventory quality controls may prioritize sites using UID2 and OpenPass, impacting others' visibility and influence in the digital media industry. [ more ]
Digiday
2 months ago
Marketing tech

Ad tech's week on Wall Street underscores critical industry challenges

The Trade Desk continues to lead in the ad tech industry with UID2 and a focus on CTV and retail media. [ more ]
AdExchanger
1 month ago
Marketing tech

E.W. Scripps Is The First CTV Publisher To Adopt The Trade Desk's OpenPass | AdExchanger

Inventory curation is shifting to the sell-side due to signal loss, with The Trade Desk's OpenPass aiding publishers in enhancing their audience insights. [ more ]
RAIN News
3 weeks ago
Marketing tech

SiriusXM Media adopts UID2, Trade Desk's new "identity fabric"

SiriusXM adopts UID2 as groundbreaking identity solution for programmatic audio advertising. [ more ]
AdExchanger
1 month ago
Marketing tech

Will The Trade Desk Become An Ad Net?; And Can Netflix Become An Ad Net? | AdExchanger

Some publishers fear The Trade Desk's inventory quality controls may prioritize sites using UID2 and OpenPass, impacting others' visibility and influence in the digital media industry. [ more ]
Digiday
2 months ago
Marketing tech

Ad tech's week on Wall Street underscores critical industry challenges

The Trade Desk continues to lead in the ad tech industry with UID2 and a focus on CTV and retail media. [ more ]
AdExchanger
1 month ago
Marketing tech

E.W. Scripps Is The First CTV Publisher To Adopt The Trade Desk's OpenPass | AdExchanger

Inventory curation is shifting to the sell-side due to signal loss, with The Trade Desk's OpenPass aiding publishers in enhancing their audience insights. [ more ]
RAIN News
3 weeks ago
Marketing tech

SiriusXM Media adopts UID2, Trade Desk's new "identity fabric"

SiriusXM adopts UID2 as groundbreaking identity solution for programmatic audio advertising. [ more ]
moreuid2
#premium-internet
Digiday
1 month ago
Marketing tech

The Trade Desk's 'premium internet' shift stirs concerns among publishers over ad dollar allocation

Publishers don't need a large logged-in audience to compete for ad dollars. [ more ]
AdExchanger
2 months ago
Marketing tech

The Trade Desk Reframes Its Open Internet Vision As 'The Premium Internet' | AdExchanger

The Trade Desk reported substantial revenue growth and profit in Q1 2023 compared to last year, with a notable focus shift towards the 'premium internet' besides the 'open internet.' [ more ]
Digiday
1 month ago
Marketing tech

The Trade Desk's 'premium internet' shift stirs concerns among publishers over ad dollar allocation

Publishers don't need a large logged-in audience to compete for ad dollars. [ more ]
AdExchanger
2 months ago
Marketing tech

The Trade Desk Reframes Its Open Internet Vision As 'The Premium Internet' | AdExchanger

The Trade Desk reported substantial revenue growth and profit in Q1 2023 compared to last year, with a notable focus shift towards the 'premium internet' besides the 'open internet.' [ more ]
morepremium-internet
#netflix
Investing.com UK
1 month ago
Marketing

Here's what 10 analysts have to say about Netflix ad tier By Investing.com

Netflix partners with The Trade Desk, Google, and Magnite for automated ad buying to boost revenue growth. [ more ]
Benzinga
1 month ago
Marketing tech

Netflix Says In-House Ad-Tech Coming: The Trade Desk And Magnite Shares Climb - Netflix (NASDAQ:NFLX)

Netflix to launch in-house ad platform by 2025, partnering with The Trade Desk, Google's Display & Video 360, and Magnite. [ more ]
Investing.com UK
1 month ago
Marketing

Here's what 10 analysts have to say about Netflix ad tier By Investing.com

Netflix partners with The Trade Desk, Google, and Magnite for automated ad buying to boost revenue growth. [ more ]
Benzinga
1 month ago
Marketing tech

Netflix Says In-House Ad-Tech Coming: The Trade Desk And Magnite Shares Climb - Netflix (NASDAQ:NFLX)

Netflix to launch in-house ad platform by 2025, partnering with The Trade Desk, Google's Display & Video 360, and Magnite. [ more ]
morenetflix
#digital-advertising
The Motley Fool
2 months ago
Marketing

Is The Deal Between Roku and The Trade Desk a Game Changer? | The Motley Fool

Roku and The Trade Desk collaborate to enhance ad campaigns for streaming viewers. [ more ]
The Motley Fool
2 months ago
Marketing

Want $1 Million In Retirement? Invest $250,000 in These 3 Stocks and Wait a Decade. | The Motley Fool

The Trade Desk demonstrates strong growth potential in the digital advertising industry, offering a combination of revenue growth, profitability, and innovative technologies. [ more ]
The Motley Fool
3 months ago
Marketing tech

Could The Trade Desk Become the Next Alphabet? | The Motley Fool

Google dominates digital advertising but faces challenges.
The Trade Desk is a promising independent ad tech company to consider investing in. [ more ]
The Economist
3 months ago
Privacy technologies

Meet the digital David taking on the Google Goliath

Marketing skills can be developed through challenging experiences like being a Mormon missionary.
The Trade Desk challenges Google's cookie removal policy for benefitting its own platform. [ more ]
The Motley Fool
4 months ago
Marketing

3 Reasons the Best Is Yet to Come for This Top Tech Stock | The Motley Fool

The Trade Desk stock soared 17.5% after beating revenue estimates and providing strong guidance.
Despite market challenges, The Trade Desk demonstrated growth resilience during economic uncertainty. [ more ]
The Motley Fool
5 months ago
Marketing

The Trade Desk's Shareholders Just Got Great News From a Surprising Source: The Coca-Cola Company | The Motley Fool

Coca-Cola has doubled its spending on digital advertising in just three years.
The shift towards digital advertising is driven by the increased screen time of the Gen Z generation. [ more ]
The Motley Fool
2 months ago
Marketing

Is The Deal Between Roku and The Trade Desk a Game Changer? | The Motley Fool

Roku and The Trade Desk collaborate to enhance ad campaigns for streaming viewers. [ more ]
The Motley Fool
2 months ago
Marketing

Want $1 Million In Retirement? Invest $250,000 in These 3 Stocks and Wait a Decade. | The Motley Fool

The Trade Desk demonstrates strong growth potential in the digital advertising industry, offering a combination of revenue growth, profitability, and innovative technologies. [ more ]
The Motley Fool
3 months ago
Marketing tech

Could The Trade Desk Become the Next Alphabet? | The Motley Fool

Google dominates digital advertising but faces challenges.
The Trade Desk is a promising independent ad tech company to consider investing in. [ more ]
The Economist
3 months ago
Privacy technologies

Meet the digital David taking on the Google Goliath

Marketing skills can be developed through challenging experiences like being a Mormon missionary.
The Trade Desk challenges Google's cookie removal policy for benefitting its own platform. [ more ]
The Motley Fool
4 months ago
Marketing

3 Reasons the Best Is Yet to Come for This Top Tech Stock | The Motley Fool

The Trade Desk stock soared 17.5% after beating revenue estimates and providing strong guidance.
Despite market challenges, The Trade Desk demonstrated growth resilience during economic uncertainty. [ more ]
The Motley Fool
5 months ago
Marketing

The Trade Desk's Shareholders Just Got Great News From a Surprising Source: The Coca-Cola Company | The Motley Fool

Coca-Cola has doubled its spending on digital advertising in just three years.
The shift towards digital advertising is driven by the increased screen time of the Gen Z generation. [ more ]
moredigital-advertising
The Motley Fool
2 months ago
Marketing tech

2 Digital Ad Tech Stocks to Buy Hand Over Fist in April | The Motley Fool

The online advertising market is rebounding; consider investing in The Trade Desk and Magnite stocks poised for growth. [ more ]
#ad-tech
The Motley Fool
3 months ago
Marketing tech

Cathie Wood's Ark Invest Is Selling Nvidia Stock and Buying This Artificial Intelligence (AI) Growth Stock | The Motley Fool

Nvidia may face challenges due to overbuilding GPU capacity without sufficient software revenue.
Ark Invest favors The Trade Desk as a potential investment over Nvidia. [ more ]
AdExchanger
4 months ago
Privacy technologies

The Trade Desk's Revenue Is High - But Its Opinion Of The Privacy Sandbox Remains Low | AdExchanger

The Trade Desk reported its eighth consecutive quarter of over 20% annual revenue growth.
CEO Jeff Green criticized the Chrome Privacy Sandbox, calling it complex and likely to degrade the user experience. [ more ]
The Motley Fool
3 months ago
Marketing tech

Cathie Wood's Ark Invest Is Selling Nvidia Stock and Buying This Artificial Intelligence (AI) Growth Stock | The Motley Fool

Nvidia may face challenges due to overbuilding GPU capacity without sufficient software revenue.
Ark Invest favors The Trade Desk as a potential investment over Nvidia. [ more ]
AdExchanger
4 months ago
Privacy technologies

The Trade Desk's Revenue Is High - But Its Opinion Of The Privacy Sandbox Remains Low | AdExchanger

The Trade Desk reported its eighth consecutive quarter of over 20% annual revenue growth.
CEO Jeff Green criticized the Chrome Privacy Sandbox, calling it complex and likely to degrade the user experience. [ more ]
moread-tech
The Motley Fool
3 months ago
Privacy technologies

How The Trade Desk Breaks Down Walled Gardens | The Motley Fool

Walled gardens are prevalent for monetizing exclusive content
The Trade Desk offers a unique digital advertising platform called Kokai [ more ]
Digiday
4 months ago
Marketing tech

The Rundown: The Trade Desk's take on the next year in ad tech

The Trade Desk lays out vision for alternatives to third-party cookies
Industry dynamics are evolving with the future of ad targeting in a crossroads [ more ]
The Motley Fool
4 months ago
Growth hacking

Can The Trade Desk Stock Continue Soaring for the Next 3 Years? | The Motley Fool

The Trade Desk's stock price rose 17% after a strong quarterly report with revenue exceeding expectations.
The company's growth outlook remains positive, outpacing the digital advertising market's growth rates. [ more ]
The Verge
4 months ago
Podcast

Taylor Swift is now a podcasting influencer

SiriusXM and The Trade Desk will be discussing the state of the podcast ad market at the Hot Pod Summit
Hot Pod Summit is an invite-only event happening on February 28th, hosted in conjunction with On Air Fest [ more ]
AdExchanger
4 months ago
Marketing tech

TTD's OpenPath Adds CTV Inventory; News Subscriptions Aren't Extinct Yet | AdExchanger

The Trade Desk is opening up its direct-to-publisher product, OpenPath, to CTV inventory, with early adopters including Cox Media Group and Vizio.
The Trade Desk is trying to handle its relationship with SSPs diplomatically, as it doesn't want to completely disrupt the ecosystem.
Subscriptions are not to blame for news publishers' struggles, as publishers with loyal subscribers tend to outperform those without subscription models. [ more ]
#advertising
AdExchanger
5 months ago
Marketing

MFA Mania Is Already Cooling; Why The Big Get Bigger (And Bigger) | AdExchanger

Marketers can avoid made-for-advertising (MFA) inventory by paying attention.
The Trade Desk has quietly blocked the majority of MFAs, which may have helped its ability to win and retain accounts. [ more ]
Digiday
5 months ago
Privacy technologies

Here's what The Trade Desk actually thinks about Google's Privacy Sandbox

Google Chrome is on track to end support for third-party cookies by the end of the year.
The Trade Desk is exploring integrations with Privacy Sandbox APIs despite being critical of the project. [ more ]
AdExchanger
5 months ago
Marketing

MFA Mania Is Already Cooling; Why The Big Get Bigger (And Bigger) | AdExchanger

Marketers can avoid made-for-advertising (MFA) inventory by paying attention.
The Trade Desk has quietly blocked the majority of MFAs, which may have helped its ability to win and retain accounts. [ more ]
Digiday
5 months ago
Privacy technologies

Here's what The Trade Desk actually thinks about Google's Privacy Sandbox

Google Chrome is on track to end support for third-party cookies by the end of the year.
The Trade Desk is exploring integrations with Privacy Sandbox APIs despite being critical of the project. [ more ]
moreadvertising
#tech-stocks
The Motley Fool
5 months ago
Artificial intelligence

2024 Will Be the Year of AI. 2 Top Stocks I Expect to Surge. | The Motley Fool

AI is the driving force behind promising tech stocks in 2024.
The Trade Desk and Duolingo are expected to unleash game-changing AI products with lucrative results. [ more ]
The Motley Fool
6 months ago
Artificial intelligence

2 Stocks Down 55% and 34% to Buy Right Now | The Motley Fool

Tech stocks like Palantir and The Trade Desk are undervalued and present buying opportunities.
Palantir's AI platform has attracted over 100 clients and is driving revenue growth for the company. [ more ]
The Motley Fool
5 months ago
Artificial intelligence

2024 Will Be the Year of AI. 2 Top Stocks I Expect to Surge. | The Motley Fool

AI is the driving force behind promising tech stocks in 2024.
The Trade Desk and Duolingo are expected to unleash game-changing AI products with lucrative results. [ more ]
The Motley Fool
6 months ago
Artificial intelligence

2 Stocks Down 55% and 34% to Buy Right Now | The Motley Fool

Tech stocks like Palantir and The Trade Desk are undervalued and present buying opportunities.
Palantir's AI platform has attracted over 100 clients and is driving revenue growth for the company. [ more ]
moretech-stocks
#chrome-privacy-sandbox
AdExchanger
6 months ago
Online marketing

Privacy Sandbox Push And Pull; Standardize RMNs? They're Practically From Different Planets | AdExchanger

The Trade Desk is strongly against Google's Chrome Privacy Sandbox and encourages advertisers and publishers to prioritize open industry ID initiatives.
The PF Media Network, operated by Planet Fitness, highlights the challenges in developing industry-wide retail media network standards. [ more ]
AdExchanger
7 months ago
Marketing tech

The Trade Desk Ditches The Sandbox; An Epic Battle | AdExchanger

The Trade Desk is criticizing Chrome Privacy Sandbox and believes it will result in lower CPMs and complex technology for newcomers.
Google has been deemed to have put itself at an unfair advantage through deals that limited the use of alternative app stores and methods for in-app payments. [ more ]
AdExchanger
6 months ago
Online marketing

Privacy Sandbox Push And Pull; Standardize RMNs? They're Practically From Different Planets | AdExchanger

The Trade Desk is strongly against Google's Chrome Privacy Sandbox and encourages advertisers and publishers to prioritize open industry ID initiatives.
The PF Media Network, operated by Planet Fitness, highlights the challenges in developing industry-wide retail media network standards. [ more ]
AdExchanger
7 months ago
Marketing tech

The Trade Desk Ditches The Sandbox; An Epic Battle | AdExchanger

The Trade Desk is criticizing Chrome Privacy Sandbox and believes it will result in lower CPMs and complex technology for newcomers.
Google has been deemed to have put itself at an unfair advantage through deals that limited the use of alternative app stores and methods for in-app payments. [ more ]
morechrome-privacy-sandbox
BBC News
6 months ago
Privacy technologies

Google Chrome starts blocking data tracking cookies

The Chrome Privacy Sandbox may only benefit Google
Phil Duffield of The Trade Desk questions the benefits of the Chrome Privacy Sandbox [ more ]
#The Trade Desk
The Motley Fool
7 months ago
Artificial intelligence

2 Top AI Stocks Ready for a Bull Run | The Motley Fool

Nvidia is a major player in the AI market, with its chips in high demand
The Trade Desk's new AI-based platform, Kokai, has the potential to drive the company's growth [ more ]
The Motley Fool
7 months ago
Marketing

2 Supercharged Tech Stocks to Buy Without Any Hesitation | The Motley Fool

CrowdStrike is a leader in endpoint security sales, using AI and ML to identify and eliminate potential threats.
CrowdStrike achieved perfect scores in a recent cybersecurity evaluation, stopping all 13 protection scenarios from an attack.
The Trade Desk is expected to grow revenue by 25% in the upcoming year and has a compelling valuation. [ more ]
The Motley Fool
7 months ago
Artificial intelligence

2 Top AI Stocks Ready for a Bull Run | The Motley Fool

Nvidia is a major player in the AI market, with its chips in high demand
The Trade Desk's new AI-based platform, Kokai, has the potential to drive the company's growth [ more ]
The Motley Fool
7 months ago
Marketing

2 Supercharged Tech Stocks to Buy Without Any Hesitation | The Motley Fool

CrowdStrike is a leader in endpoint security sales, using AI and ML to identify and eliminate potential threats.
CrowdStrike achieved perfect scores in a recent cybersecurity evaluation, stopping all 13 protection scenarios from an attack.
The Trade Desk is expected to grow revenue by 25% in the upcoming year and has a compelling valuation. [ more ]
moreThe Trade Desk
Digiday
1 month ago
Marketing tech

The cases for and against The Trade Desk's Top 100 List

The Trade Desk's dominance in the ad tech industry leads to inevitable conflicts and scrutiny. [ more ]
#yahoo
AdExchanger
3 weeks ago
Marketing tech

The Trade Desk Makes Good On Threats To Block Yahoo's Video Ads | AdExchanger

The Trade Desk has disabled access to Yahoo's mislabeled video inventory for open auction bidding. [ more ]
Digiday
3 weeks ago
Marketing tech

The Trade Desk shuts advertisers' access to Yahoo's video content

The Trade Desk disabled Yahoo's video inventory access due to labeling dispute, potential further restrictions pending negotiations. [ more ]
AdExchanger
3 weeks ago
Marketing tech

The Trade Desk Makes Good On Threats To Block Yahoo's Video Ads | AdExchanger

The Trade Desk has disabled access to Yahoo's mislabeled video inventory for open auction bidding. [ more ]
Digiday
3 weeks ago
Marketing tech

The Trade Desk shuts advertisers' access to Yahoo's video content

The Trade Desk disabled Yahoo's video inventory access due to labeling dispute, potential further restrictions pending negotiations. [ more ]
moreyahoo
Digiday
3 weeks ago
Marketing tech

Omnicom and The Trade Desk co-develop new data solutions to optimize CTV budgets

Omnicom partners with The Trade Desk to create custom investment solutions for clients at Cannes Lions. [ more ]
AdExchanger
3 weeks ago
Marketing tech

Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio | AdExchanger

The Trade Desk and Pandora partner to integrate UID2 for enhanced addressability and ad offerings in the digital audio space. [ more ]
[ Load more ]