#advertising-technology
#advertising-technology

Online marketing

Could happy advertisers be the key to connected TV success? | MarTech

CTV viewership has surpassed linear television as consumers seek more flexibility and lower costs.

CTV provides an opportunity for advertisers to reach new audiences and offers results-focused capabilities.

Technological advances in CTV advertising are leading to a better experience for viewers. [ more ]

MarTech

Online marketing

Could happy advertisers be the key to connected TV success? | MarTech

CTV viewership has surpassed linear television as consumers seek more flexibility and lower costs.

CTV provides an opportunity for advertisers to reach new audiences and offers results-focused capabilities.

Technological advances in CTV advertising are leading to a better experience for viewers. [ more ]

MarTech

Online marketing

Could happy advertisers be the key to connected TV success? | MarTech

CTV viewership has surpassed linear television as consumers seek more flexibility and lower costs.

CTV provides an opportunity for advertisers to reach new audiences and offers results-focused capabilities.

Technological advances in CTV advertising are leading to a better experience for viewers. [ more ]

euronews

moreadvertising technology

European leaders at risk of blackmail and hacking due to data sharing

Real-Time Bidding (RTB), an online advertising technology, is distributing sensitive data about EU leaders and personnel, leaving them vulnerable.

The ICCL report highlights the potential for foreign states and non-state actors to use RTB to spy on individuals and gather compromising information.

Surveillance technologies like PATTERNZ use RTB data in their products. [ more ]

Marketing Dive

5 days ago

Artificial intelligence

How Meta is addressing marketers' generative AI concerns with new tools

Advertisers can now access new generative AI features from Meta for faster creative production, catering to specific brand guidelines and preferences. [ more ]

The Drum

5 days ago

Artificial intelligence

Meta launches new AI-generated image and text features for advertisers

New AI-powered tools to assist brands in quickly creating social media marketing content while maintaining core messaging and aesthetic. [ more ]

Investing.com Australia

3 days ago

Earnings call: Magnite's Q1 2024 results surpass expectations, CTV growth strong By Investing.com

Magnite reported a robust start to 2024 with Q1 revenue of $149M, attributing growth to CTV and DV+. They expect at least 10% growth in contribution ex-TAC for the full year. [ more ]

Digiday

Disney is rolling out DRAX Direct, a direct integration with the industry's largest DSPs

Disney aims for 75% ad revenue through programmatic sales with the launch of DRAX Direct integrating with major DSPs like Google DV 360 and The Trade Desk.

DRAX Direct aims to streamline workflow systems, improve audience match rates, and provide value to marketers through direct integration with DSPs and technology like clean rooms. [ more ]

Exchangewire

Teqblaze Announces Membership in the IAB Tech Lab as part of its Expanding Strategic Partnership to Advance AdTech

Teqblaze joins IAB Tech Lab to enhance advertising technology development and partnerships.

Membership in IAB Tech Lab provides Teqblaze access to resources for innovation and industry improvement. [ more ]

AdExchanger

Don't Generate The Player, Generate The Game; Who'll Play In The Sandbox? | AdExchanger

Generative AI is being widely experimented with across various industries, especially in advertising technology.

Generative AI has the potential to streamline ad creative processes and enhance metadata in ad files. [ more ]

Digiday

3 months ago

Digiday+ Research breakdown: When do advertisers and publishers actually think Google will get rid of cookies?

76% of respondents believe Google will phase out third-party cookies in the Chrome browser

56% think it will happen by the end of this year or in Q1 2025 [ more ]

MarTech

Could happy advertisers be the key to connected TV success? | MarTech

CTV viewership has surpassed linear television as consumers seek more flexibility and lower costs.

CTV provides an opportunity for advertisers to reach new audiences and offers results-focused capabilities.

Technological advances in CTV advertising are leading to a better experience for viewers. [ more ]

Investing.com Australia

1 week ago

Earnings call: Viant Technology sees robust Q1 growth, CTV leads By Investing.com

Revenue grew 28% YoY to $53.4 million.

CTV and streaming audio ad spend driving growth.

Innovation with AI and Household ID technology.

Positive outlook for revenue and market performance. [ more ]

Exchangewire

1 week ago

Equativ Appoints Ex-Amazon Exec to Head Up Data & Retail Media Offering

Equativ appoints Claude Spasevski as SVP for data and retail media division. [ more ]

www.exchangewire.com

DoubleVerify Expands AI-Powered Brand Safety & Suitability Capabilities for TikTok Advertisers

Advertisers can utilize 16 new brand safety and suitability categories on TikTok's Inventory Filters for precise alignment with suitable content. [ more ]

Exchangewire

AdTech Opti Digital Forecasts +60% Growth in 2024

Opti Digital saw 33% gross margin increase in 2023 and aims for 60% growth in 2024.

Company transitioned to tech-focused with new products boosting advertising revenues. [ more ]

Exchangewire

Teqblaze Unveils Major Update to White-Label SSP + Ad Exchange Platform to Version 2.5

Version 2.5 of SSP + Ad Exchange platform launched with notable features and enhancements.

TeqBlaze team's strategic involvement in industry communities and commitment to improving standards. [ more ]

AdExchanger

Seedtag Cuts Its Teeth On CTV With Contextual Targeting | AdExchanger

Contextual targeting is becoming prominent in CTV advertising.

Seedtag's Contextual TV product offers audience segments based on viewing habits for more effective ad targeting. [ more ]

Theregister

2 weeks ago

Watchdog reveals lingering Google Privacy Sandbox worries

Privacy concerns led to Google's delay in dropping third-party cookies until 2025. [ more ]

iapp.org

IAB Europe urges EDPB to ground 'pay or OK' ruling in case law

IAB Europe urges grounding of any decision on Meta's 'pay or OK' model in existing case law.

IAB Europe refutes idea of Meta's payment model compelling EU citizens to pay for data privacy. [ more ]

www.theguardian.com

3 months ago

Is my home spying on me? As smart devices move in, experts fear Australians are oversharing

Smart devices can collect and share personal data, raising concerns about privacy.

The main objective of smart devices is to collect data and sell products, rather than creating an environmentally conscious home. [ more ]

Theregister

3 months ago

morePrivacy professionals

Google Privacy Sandbox concerns remain for UK trade watchdog

The UK's Competition and Markets Authority has expressed concerns about Google's Privacy Sandbox and wants further assurances before giving its approval.

The CMA is concerned about the design of the Privacy Sandbox tools and wants to ensure that Google does not self-preference its own advertising services. [ more ]

Ars Technica

Gadgets

Roku has patented a way to show ads over anything you plug into your TV

Roku TV could potentially display ads over devices connected via HDMI.

Patents may not always translate into actual implementation of described technology on Roku TV sets. [ more ]

MarTech

Google Search Ads 360 gains retail media capabilities | MarTech

Google offers offsite retail media capabilities in Search Ads 360 to boost sales through unique retailer audiences and AI.

Improved reporting in Search Ads 360 allows for measuring success at the brand, campaign, or SKU level, tying ad spend directly to sales. [ more ]

TechCrunch

Startup companies

Topsort helps e-commerce create ads without being 'creepy' | TechCrunch

Topsort raised significant funding and grew rapidly in revenue in just a few years.

The company's shift to be more enterprise-friendly attracted big clients like P&G and General Mills. [ more ]

Investing.com Australia

Earnings call: Inuvo posts strong Q4 growth, eyes $100 million target By Investing.com

Inuvo's Q4 revenue rose by 21% to $20.8 million.

The company's technology, avoiding identity-based targeting, is positioned as a competitive advantage. [ more ]

AdExchanger

Advertisers Are On Edge, But IAS Is In Fine Fettle | AdExchanger

Advertisers face challenges like identity signal loss and divisive news media.

IAS benefits from these challenges by providing ad verification services and expects growth due to cookie deprecation. [ more ]

MarTech