Google's new AI search tool targets lower-traffic queries for advertisers to uncover new audiences and drive conversions.
TikTok turns to generative AI to boost its ads business | TechCrunch
TikTok launches AI suite 'Symphony' for marketers to enhance ads.
Unboxing Amazon Ads' Ad Tech | AdExchanger
Amazon Ads is emerging as a leading ad platform with advanced optimization tools.
News publishers are advocating for customized brand safety measures to better suit their inventory.
Amazon unboxes advertiser capabilities spanning AI, DSP and insights
Amazon Ads introduced several new features to improve advertising efficiency, including a generative AI creative studio and enhanced campaign management tools.
Operator-backed ad tech venture moves into Austria
Utiq partners with A1 Telekom Austria to enhance responsible digital marketing through improved consent management and data privacy.
Taboola Introduces Abby, an Industry-First Generative AI Assistant
Taboola launches Abby, a Generative AI tool enabling advertisers to create campaigns easily and efficiently.
Google is Testing a New Search Advertising Tool
Google's new AI search tool targets lower-traffic queries for advertisers to uncover new audiences and drive conversions.
TikTok turns to generative AI to boost its ads business | TechCrunch
TikTok launches AI suite 'Symphony' for marketers to enhance ads.
Unboxing Amazon Ads' Ad Tech | AdExchanger
Amazon Ads is emerging as a leading ad platform with advanced optimization tools.
News publishers are advocating for customized brand safety measures to better suit their inventory.
Amazon unboxes advertiser capabilities spanning AI, DSP and insights
Amazon Ads introduced several new features to improve advertising efficiency, including a generative AI creative studio and enhanced campaign management tools.
Operator-backed ad tech venture moves into Austria
Utiq partners with A1 Telekom Austria to enhance responsible digital marketing through improved consent management and data privacy.
Taboola Introduces Abby, an Industry-First Generative AI Assistant
Taboola launches Abby, a Generative AI tool enabling advertisers to create campaigns easily and efficiently.
Retail media is set for significant growth, reaching $166 billion globally next year, yet faces challenges like measurement standards and budget allocations.
Amazon unboxes advertiser capabilities spanning AI, DSP and insights
Amazon Ads launched innovative advertising tools at UnBoxed to enhance advertiser efficiency and scalability amid slowing ad service revenue growth.
Ulta Beauty expands retail media network, welcomes non-beauty advertisers
Ulta Beauty's retail media network is evolving with AI non-endemic advertising, enhancing customer engagement and targeting for brands outside traditional beauty products.
Adtech Firm Criteo Lays Out Its Plan to Win in Retail Media
Criteo is positioning itself as a leading player in the fast-growing retail media market, forecasting significant growth by 2027.
Retail startup Topsort Is Aiming to Challenge Giants
Brandweek is crucial for marketing innovation, hosting top leaders and networking opportunities.
Retail media is expanding rapidly, driven by the rise of advertising technology companies like Topsort.
Retail Media's 3 Biggest Challenges to Grow
Retail media is set for significant growth, reaching $166 billion globally next year, yet faces challenges like measurement standards and budget allocations.
Amazon unboxes advertiser capabilities spanning AI, DSP and insights
Amazon Ads launched innovative advertising tools at UnBoxed to enhance advertiser efficiency and scalability amid slowing ad service revenue growth.
Ulta Beauty expands retail media network, welcomes non-beauty advertisers
Ulta Beauty's retail media network is evolving with AI non-endemic advertising, enhancing customer engagement and targeting for brands outside traditional beauty products.
Adtech Firm Criteo Lays Out Its Plan to Win in Retail Media
Criteo is positioning itself as a leading player in the fast-growing retail media market, forecasting significant growth by 2027.
Retail startup Topsort Is Aiming to Challenge Giants
Brandweek is crucial for marketing innovation, hosting top leaders and networking opportunities.
Retail media is expanding rapidly, driven by the rise of advertising technology companies like Topsort.
Unleashing Stability AI's most advanced text-to-image models for media, marketing and advertising: Revolutionizing creative workflows | Amazon Web Services
Enterprises in media, advertising, and entertainment must leverage generative AI advancements to adapt and innovate in content creation.
AI Driving Innovation at Ad Tech Connect
Generative AI is transforming advertising technology through automation, personalization, and enhanced communication strategies.
Marketplace Briefing: Advertisers are not won over by Amazon's AI-powered ad tools
Amazon is promoting AI tools for advertising but results are mixed, with many brands still skeptical about their usability for campaigns.
Amazon Ads' AI Generator Tool Can Now Create Audio Ads, too
Amazon is integrating generative AI audio ads into its advertising solutions for brands, expanding their creative possibilities.
Moet Hennessy on balancing generative AI hype with luxury expectations
Generative AI offers great potential for personalized branding and efficiency in luxury marketing, but must be implemented carefully to maintain brand integrity.
Unleashing Stability AI's most advanced text-to-image models for media, marketing and advertising: Revolutionizing creative workflows | Amazon Web Services
Enterprises in media, advertising, and entertainment must leverage generative AI advancements to adapt and innovate in content creation.
AI Driving Innovation at Ad Tech Connect
Generative AI is transforming advertising technology through automation, personalization, and enhanced communication strategies.
Marketplace Briefing: Advertisers are not won over by Amazon's AI-powered ad tools
Amazon is promoting AI tools for advertising but results are mixed, with many brands still skeptical about their usability for campaigns.
Amazon Ads' AI Generator Tool Can Now Create Audio Ads, too
Amazon is integrating generative AI audio ads into its advertising solutions for brands, expanding their creative possibilities.
Moet Hennessy on balancing generative AI hype with luxury expectations
Generative AI offers great potential for personalized branding and efficiency in luxury marketing, but must be implemented carefully to maintain brand integrity.
DoubleVerify Strengthens Media Quality Authentication on Snap with Brand Safety & Suitability Measurement
DoubleVerify expands partnership with Snap to enhance brand safety and measurement for advertisers, ensuring the integrity of campaigns on user-generated content platforms.
Skyrise & Cedara Partner to Help Advertisers Measure & Reduce Environmental Impact of Media Campaigns
Skyrise has partnered with Cedara to provide advertisers with effective tools for measuring and reducing carbon emissions in media campaigns.
AlgoriX Migrates to Google Cloud, Leverages Advanced AI & Machine Learning Tools to Drive Innovation
AlgoriX integrates its advertising solutions with Google Cloud to enhance efficiency and transparency in ad services.
DoubleVerify Strengthens Media Quality Authentication on Snap with Brand Safety & Suitability Measurement
DoubleVerify expands partnership with Snap to enhance brand safety and measurement for advertisers, ensuring the integrity of campaigns on user-generated content platforms.
Skyrise & Cedara Partner to Help Advertisers Measure & Reduce Environmental Impact of Media Campaigns
Skyrise has partnered with Cedara to provide advertisers with effective tools for measuring and reducing carbon emissions in media campaigns.
AlgoriX Migrates to Google Cloud, Leverages Advanced AI & Machine Learning Tools to Drive Innovation
AlgoriX integrates its advertising solutions with Google Cloud to enhance efficiency and transparency in ad services.
Content Ignite is Now a Google Certified Publishing Partner
Content Ignite is now a Google Certified Publishing Partner, highlighting its commitment to enhancing publisher revenues with advanced monetisation tools.
Google expert at antitrust trial says government underestimates competition for online ad dollars
Google's real market share in online advertising is much lower than the government's claims suggest, standing at 10% as of 2022.
Uncloaking A New Programmatic Scam | AdExchanger
Scams in digital advertising exploit loopholes, revealing deeper complexities of the ad system and prompting the integration of AI to enhance efficiency in agencies.
Google expert at antitrust trial says government underestimates competition for online ad dollars
Google's market share in online advertising is smaller than claimed; the government overlooks competition from diverse platforms beyond desktop ads.
RAIN Notes: September 10
Amaze Media Labs launched a network to enhance podcast listener engagement and acquisition through contextual advertising and a premium publisher network.
Clinch's Flight Control introduces Copilot, an AI-powered tool enhancing campaign efficiency by automating workflows and providing strategic insights to advertisers.
Top 10 Highest-Quality Publishers for 2024 Revealed by Picnic - Yahoo Top the List
Picnic's Media Quality Report defines and measures media quality in digital advertising, recognizing the top UK publishers for 2024 based on their quality standards.
Google expert at antitrust trial says government underestimates competition for online ad dollars
Google's real market share in online advertising is much lower than the government's claims suggest, standing at 10% as of 2022.
Uncloaking A New Programmatic Scam | AdExchanger
Scams in digital advertising exploit loopholes, revealing deeper complexities of the ad system and prompting the integration of AI to enhance efficiency in agencies.
Google expert at antitrust trial says government underestimates competition for online ad dollars
Google's market share in online advertising is smaller than claimed; the government overlooks competition from diverse platforms beyond desktop ads.
RAIN Notes: September 10
Amaze Media Labs launched a network to enhance podcast listener engagement and acquisition through contextual advertising and a premium publisher network.
Clinch's Flight Control introduces Copilot, an AI-powered tool enhancing campaign efficiency by automating workflows and providing strategic insights to advertisers.
Top 10 Highest-Quality Publishers for 2024 Revealed by Picnic - Yahoo Top the List
Picnic's Media Quality Report defines and measures media quality in digital advertising, recognizing the top UK publishers for 2024 based on their quality standards.
Clinch's Charel MacIntosh, Honoured as a 2024 P2PI Women of Excellence Award Winner - ExchangeWire.com
Charel MacIntosh received the 2024 Women of Excellence Award for her leadership and contributions to advertising technology.
Ousted OpenWeb CEO Sues OpenWeb, Alleges Illegal Boardroom Coup
Nadav Shoval has won a temporary injunction against his ousting from OpenWeb after alleging a boardroom coup led by some board members.
IAB Tech Lab releases protocol for private sharing of conversion data | MarTech
ADMaP aims to enhance advertiser-publisher collaboration while safeguarding user privacy in attribution measurement, amidst increasing challenges with traditional identifiers.
MGID Expands Senior Leadership Team with New Global Hires
MGID appoints Alex Distadio and Ela Krief to enhance publisher relations and account management for sustainable growth across global markets.
Nexxen International Executes Share Buyback - TipRanks.com
Nexxen repurchased 100,000 shares as part of its capital strategy, impacting shareholder voting.
IBM Advertising Patent Could Present Privacy Concerns
IBM is innovating ad placements in streaming by utilizing IoT sensor data to gauge user engagement for optimized advertising.
3thix partners with Avalanche on web3 gaming ad data
The partnership between 3thix and Avalanche aims to enhance advertising in web3 games while safeguarding user privacy.
First-id & Decentriq Redefine the Future of Data Collaboration for Brands & Publishers in France
The Decentriq-First-id partnership revolutionizes data collaboration by providing a secure method for brands and publishers to utilize first-party identifiers.
IBM Advertising Patent Could Present Privacy Concerns
IBM is innovating ad placements in streaming by utilizing IoT sensor data to gauge user engagement for optimized advertising.
3thix partners with Avalanche on web3 gaming ad data
The partnership between 3thix and Avalanche aims to enhance advertising in web3 games while safeguarding user privacy.
First-id & Decentriq Redefine the Future of Data Collaboration for Brands & Publishers in France
The Decentriq-First-id partnership revolutionizes data collaboration by providing a secure method for brands and publishers to utilize first-party identifiers.
Google faces new antitrust trial after ruling declaring search engine a monopoly
Google faces a new antitrust lawsuit threatening its advertising technology monopoly, following a recent ruling declaring its search engine an illegal monopoly.
Google's lucrative ad tech business goes on trial
The US government is prosecuting Google for allegedly monopolizing the digital ad market, with significant implications for competition and consumers.
Google's monopoly of online searches is illegal, US judge rules
US judge rules Google maintained illegal monopoly on online searches and advertising.
Google faces new antitrust trial after ruling declaring search engine a monopoly
Google's ad tech monopoly is under scrutiny, with potential breakup at stake, as the government files a second antitrust lawsuit.
Competition regulator objects to Google's ad tech practices
Google is abusing its dominant position in the ad tech space, hindering competition, according to a UK investigation.
Google's Legal Scorecard as Another Antitrust Fight Arrives
Google is facing significant antitrust challenges that could reshape the tech industry and its operational strategies.
Google faces new antitrust trial after ruling declaring search engine a monopoly
Google faces a new antitrust lawsuit threatening its advertising technology monopoly, following a recent ruling declaring its search engine an illegal monopoly.
Google's lucrative ad tech business goes on trial
The US government is prosecuting Google for allegedly monopolizing the digital ad market, with significant implications for competition and consumers.
Google's monopoly of online searches is illegal, US judge rules
US judge rules Google maintained illegal monopoly on online searches and advertising.
Google faces new antitrust trial after ruling declaring search engine a monopoly
Google's ad tech monopoly is under scrutiny, with potential breakup at stake, as the government files a second antitrust lawsuit.
Competition regulator objects to Google's ad tech practices
Google is abusing its dominant position in the ad tech space, hindering competition, according to a UK investigation.
Google's Legal Scorecard as Another Antitrust Fight Arrives
Google is facing significant antitrust challenges that could reshape the tech industry and its operational strategies.
Nexxen's Exclusive Automatic Content Recognition Data is Now Available on The Trade Desk - ExchangeWire.com
Nexxen partners with The Trade Desk to enhance advertisers' cross-channel targeting using exclusive ACR data segments, improving media strategy and efficiency.