#advertising-technology

#advertising-technology

For years, TikTok has been the industry's cultural spark plug - the place where skits go viral, products sell out overnight and billions of views fuel buzz. But when it comes to boardroom metrics, it's easy to dismiss it as more hype than hard results. That perception is shifting and behind TikTok's latest wave of announcements at Advertising Week New York lies a bigger story. A story of more: More creators. More audience. More videos. More engagement. More advertisers.

PubMatic Inc. hid from stockholders that its revenue tied to a top advertisement-buying partner was slipping as it shifted clients to a new platform, a proposed class action says. The class proposed in the US District Court for the Northern District of California lawsuit filed Wednesday would include those who acquired PubMatic securities from Feb. 27, 2025, through Aug. 11, 2025, then watched them decline in value.

Today's developers face a multitude of challenges including heavy workloads and complex tech stacks, which hamper their capacity to innovate and adopt new solutions.

Entravision Communications reported a 22% rise in GAAP revenue, reaching $100.7 million in Q2 2025, driven by a 66% increase in digital Advertising Technology & Services segment.

By integrating Nielsen's advanced audiences into WPP Open, we're building a more seamless, interoperable planning and measurement ecosystem that empowers advertisers to optimize performance and accelerate growth.

Marketers under pressure to show results faster are racing for progress, not perfection, needing to be more performant than they were yesterday.

Jose Bayona's journey from an immigrant to a key figure in New York City's Office of Ethnic and Community Media highlights his commitment to connecting diverse communities through innovative approaches.

At MIQ, I wanted to give clients the opportunity to do things themselves. We had traders that were building decision trees manually and making optimizations, so I thought, how can we automate, save time?

Brian Gleason's extensive experience leading large-scale ad tech organisations will be instrumental in delivering Seedtag's global expansion and deepening its leadership in neuro-contextual AI.

Adform's new digital-out-of-home planner revolutionizes how advertisers access and manage DOOH inventory, enabling enhanced omnichannel campaign strategies through advanced targeting and reporting.

This investment will allow Multilocal to continue to reshape ad tech by expanding our reach and unlocking areas of new opportunity, helping to steer the next evolution of programmatic advertising and enabling future industry leaders.

Equativ announces the full unification of Sharethrough into its global brand and operations, forming one of the largest independent media platforms.

Ryan Gould emphasized that the success of their One WBD approach has resulted in clients effectively utilizing their IP to enhance brand messaging across various platforms.

This newly established entity marks an exciting milestone in our strategic growth, focusing on innovative software development services tailored for the advertising and marketing technology sectors.

Perion's preliminary first quarter results exceeded expectations, showcasing continued momentum and the strength of core growth engines, reinforcing belief in the Perion One strategy.

Walmart's decision to abandon its white-labeled ad tech stack signifies a shift away from sharing its ecommerce technology with other retailers.

As the global leader in brand performance, being part of the Microsoft Advertising partner programme is high recognition of the market prominence and value of LoopMe's brand advertising performance solutions.

LightBoxTV is pioneering AI-driven TV advertising by partnering with Xenet to enhance data-driven decision-making, campaign optimization, and measurement across TV platforms.