Google Response Search Ads (RSAs) May Show Second Headline In SitelinksGoogle Ads is allowing additional headlines to serve in sitelink space for improved ad performance.
Google is Testing a New Search Advertising ToolGoogle's new AI search tool targets lower-traffic queries for advertisers to uncover new audiences and drive conversions.
Unboxing Amazon Ads' Ad Tech | AdExchangerAmazon Ads is emerging as a leading ad platform with advanced optimization tools.News publishers are advocating for customized brand safety measures to better suit their inventory.
Amazon unboxes advertiser capabilities spanning AI, DSP and insightsAmazon Ads introduced several new features to improve advertising efficiency, including a generative AI creative studio and enhanced campaign management tools.
Outbrain Completes the Acquisition of TeadsOutbrain Inc. has merged with Teads to form a leading omnichannel outcomes platform, enhancing marketing capabilities across the open internet.
Operator-backed ad tech venture moves into AustriaUtiq partners with A1 Telekom Austria to enhance responsible digital marketing through improved consent management and data privacy.
Google Response Search Ads (RSAs) May Show Second Headline In SitelinksGoogle Ads is allowing additional headlines to serve in sitelink space for improved ad performance.
Google is Testing a New Search Advertising ToolGoogle's new AI search tool targets lower-traffic queries for advertisers to uncover new audiences and drive conversions.
Unboxing Amazon Ads' Ad Tech | AdExchangerAmazon Ads is emerging as a leading ad platform with advanced optimization tools.News publishers are advocating for customized brand safety measures to better suit their inventory.
Amazon unboxes advertiser capabilities spanning AI, DSP and insightsAmazon Ads introduced several new features to improve advertising efficiency, including a generative AI creative studio and enhanced campaign management tools.
Outbrain Completes the Acquisition of TeadsOutbrain Inc. has merged with Teads to form a leading omnichannel outcomes platform, enhancing marketing capabilities across the open internet.
Operator-backed ad tech venture moves into AustriaUtiq partners with A1 Telekom Austria to enhance responsible digital marketing through improved consent management and data privacy.
Think It's Too Late to Buy AppLovin Stock? Here's the Biggest Reason Why There's Still Time. | The Motley FoolAppLovin has outperformed Nvidia in stock performance due to significant growth in its ad business.The company is transitioning to a pure-play ad tech business after selling its app segment.With plans for expansion into new markets, AppLovin could see considerable growth by 2025.
Why AppLovin Stock Crashed on Thursday | The Motley FoolAppLovin's stock decline highlights investor concerns over ad quality and lofty valuations.Short-seller critiques can trigger significant sell-offs in inflated stocks.
Move Over Nvidia and Palantir, This AI Juggernaut Is Up 628% Year to Date. Can the Stock's Momentum Continue?AppLovin became the top AI stock in 2024 with a 628% year-to-date price surge, primarily driven by its Axon 2 technology.
Think It's Too Late to Buy AppLovin Stock? Here's the Biggest Reason Why There's Still Time. | The Motley FoolAppLovin has outperformed Nvidia in stock performance due to significant growth in its ad business.The company is transitioning to a pure-play ad tech business after selling its app segment.With plans for expansion into new markets, AppLovin could see considerable growth by 2025.
Why AppLovin Stock Crashed on Thursday | The Motley FoolAppLovin's stock decline highlights investor concerns over ad quality and lofty valuations.Short-seller critiques can trigger significant sell-offs in inflated stocks.
Move Over Nvidia and Palantir, This AI Juggernaut Is Up 628% Year to Date. Can the Stock's Momentum Continue?AppLovin became the top AI stock in 2024 with a 628% year-to-date price surge, primarily driven by its Axon 2 technology.
Reddit surges to new high after strong holiday-quarter forecastReddit's shares surged by 22% after beating sales and profit expectations, marking a significant growth in its stock value.
The Trade Desk missed its revenue target for the first time, here's how CEO Jeff Green pledged to fix itThe Trade Desk faced a 26% drop in stock price after a quarterly earnings miss, despite revenue growth.
Why The Trade Desk Stock Got Smashed Today | The Motley FoolThe Trade Desk stock dropped 31% due to disappointing Q4 results, provoking concerns about decelerating growth.
Reddit surges to new high after strong holiday-quarter forecastReddit's shares surged by 22% after beating sales and profit expectations, marking a significant growth in its stock value.
The Trade Desk missed its revenue target for the first time, here's how CEO Jeff Green pledged to fix itThe Trade Desk faced a 26% drop in stock price after a quarterly earnings miss, despite revenue growth.
Why The Trade Desk Stock Got Smashed Today | The Motley FoolThe Trade Desk stock dropped 31% due to disappointing Q4 results, provoking concerns about decelerating growth.
Verve Hires Industry Veteran Grant Gudgel as New Senior VP of MarketingVerve's growth strategy is strengthened by the appointment of Grant Gudgel as SVP of marketing, enhancing its leadership in digital advertising.
SoundStack Appoints Rockie Thomas Chief Strategy Officer - Podcaster NewsAudio publishers need agency over their business for future success.
Clinch Appoints Roy Balle as New Chief Financial OfficerClinch appoints Roy Balle as CFO to enhance financial strategy and support growth in omnichannel advertising.
Verve Hires Industry Veteran Grant Gudgel as New Senior VP of MarketingVerve's growth strategy is strengthened by the appointment of Grant Gudgel as SVP of marketing, enhancing its leadership in digital advertising.
SoundStack Appoints Rockie Thomas Chief Strategy Officer - Podcaster NewsAudio publishers need agency over their business for future success.
Clinch Appoints Roy Balle as New Chief Financial OfficerClinch appoints Roy Balle as CFO to enhance financial strategy and support growth in omnichannel advertising.
Amazon Wants To Sell Its Ad-Tech To Retailers. Is It A Trojan Horse?Amazon controls nearly 75% of retail media ad spend but is now offering its advertising technology to other retailers, potentially shaking up the market.
Retail Media's 3 Biggest Challenges to GrowRetail media is set for significant growth, reaching $166 billion globally next year, yet faces challenges like measurement standards and budget allocations.
Amazon unboxes advertiser capabilities spanning AI, DSP and insightsAmazon Ads launched innovative advertising tools at UnBoxed to enhance advertiser efficiency and scalability amid slowing ad service revenue growth.
Ulta Beauty expands retail media network, welcomes non-beauty advertisersUlta Beauty's retail media network is evolving with AI non-endemic advertising, enhancing customer engagement and targeting for brands outside traditional beauty products.
Adtech Firm Criteo Lays Out Its Plan to Win in Retail MediaCriteo is positioning itself as a leading player in the fast-growing retail media market, forecasting significant growth by 2027.
Advertisers Can Now See if Streaming Ads on Amazon Drive Sales at Walmart and TargetAdvertisers can now track the effectiveness of Amazon TV ads on sales across various retailers.
Amazon Wants To Sell Its Ad-Tech To Retailers. Is It A Trojan Horse?Amazon controls nearly 75% of retail media ad spend but is now offering its advertising technology to other retailers, potentially shaking up the market.
Retail Media's 3 Biggest Challenges to GrowRetail media is set for significant growth, reaching $166 billion globally next year, yet faces challenges like measurement standards and budget allocations.
Amazon unboxes advertiser capabilities spanning AI, DSP and insightsAmazon Ads launched innovative advertising tools at UnBoxed to enhance advertiser efficiency and scalability amid slowing ad service revenue growth.
Ulta Beauty expands retail media network, welcomes non-beauty advertisersUlta Beauty's retail media network is evolving with AI non-endemic advertising, enhancing customer engagement and targeting for brands outside traditional beauty products.
Adtech Firm Criteo Lays Out Its Plan to Win in Retail MediaCriteo is positioning itself as a leading player in the fast-growing retail media market, forecasting significant growth by 2027.
Advertisers Can Now See if Streaming Ads on Amazon Drive Sales at Walmart and TargetAdvertisers can now track the effectiveness of Amazon TV ads on sales across various retailers.
Elon Musk's X has signed up a new adtech partner as it looks to bring on more advertisersElon Musk's X partners with Magnite to enhance programmatic ad sales and recover revenue losses.
Future of TV Briefing: Separating signal from noise when it comes to CTV advertising's content signal complaintsThe streaming ad market faces significant challenges due to unclear content signals and inconsistent practices among providers.
Omnicom's IPG Acquisition Can Rival Publicis' Data and AI Supremacy, But It Won't Be Without ChallengesOmnicom's $14 billion acquisition of IPG positions it to enhance its tech and advertising capabilities, challenging competitors like Publicis Groupe.
Adform Expands UK Operations with Significant Director AppointmentsAdform strengthens its UK presence by appointing Rhoanna Glenn and Paul Islam to key leadership roles focused on media solutions and strategic partnerships.
Omnicom's IPG Acquisition Can Rival Publicis' Data and AI Supremacy, But It Won't Be Without ChallengesOmnicom's $14 billion acquisition of IPG positions it to enhance its tech and advertising capabilities, challenging competitors like Publicis Groupe.
Adform Expands UK Operations with Significant Director AppointmentsAdform strengthens its UK presence by appointing Rhoanna Glenn and Paul Islam to key leadership roles focused on media solutions and strategic partnerships.
Podscribe Launches Enhanced "Double Device Graph" for Updated Measurement Accuracy - Podcaster NewsPodscribe enhances its audience measurement capabilities by combining Tapad and Neustar device graphs, improving accuracy and scale for advertisers.
MINT & Redmill Solutions Announce a Global PartnershipMINT and Redmill Solutions have partnered to simplify advertising processes through integrated media planning and buying solutions.
Podscribe Launches Enhanced "Double Device Graph" for Updated Measurement Accuracy - Podcaster NewsPodscribe enhances its audience measurement capabilities by combining Tapad and Neustar device graphs, improving accuracy and scale for advertisers.
MINT & Redmill Solutions Announce a Global PartnershipMINT and Redmill Solutions have partnered to simplify advertising processes through integrated media planning and buying solutions.
OpenX Elevates Tyler Romasco to SVP, Global Publisher DevelopmentOpenX promotes Tyler Romasco to SVP, global publisher development, strengthening its global focus on publisher monetization and partnership expansion.
Telcos in ad tech, haven't we seen this movie before?Telecom companies repeatedly attempt to break into ad tech, but often face significant challenges leading to failed ventures.
Financial Times, MiQ and Uber Advertising are 2024 Digiday Awards Europe finalistsCompanies in Europe are enhancing user experiences through omnichannel strategies, first-party data, and AI-driven insights for better targeting.
AMA Launches Enhanced Data Management Tool For Brands - Podcaster NewsThe update simplifies first-party data management for brands through Google Sheets integration, enhancing personalization and real-time relevance in campaigns.
It's Blockgraph's Turn To Launch A Self-Service Platform For CTV Advertisers | AdExchangerBlockgraph has launched OnDemand, a self-service platform allowing marketers to integrate their first-party data with media sellers and publishers.
Financial Times, MiQ and Uber Advertising are 2024 Digiday Awards Europe finalistsCompanies in Europe are enhancing user experiences through omnichannel strategies, first-party data, and AI-driven insights for better targeting.
AMA Launches Enhanced Data Management Tool For Brands - Podcaster NewsThe update simplifies first-party data management for brands through Google Sheets integration, enhancing personalization and real-time relevance in campaigns.
It's Blockgraph's Turn To Launch A Self-Service Platform For CTV Advertisers | AdExchangerBlockgraph has launched OnDemand, a self-service platform allowing marketers to integrate their first-party data with media sellers and publishers.
T-Mobile US splashes $600M to buy Vistar MediaT-Mobile is diversifying revenue by acquiring Vistar Media to enhance its advertising capabilities.
Judge to hear arguments on whether Google's advertising tech constitutes a monopolyGoogle is facing a DOJ trial alleging monopolistic practices in online advertising.Potential ruling could lead to drastic measures, including divestitures of Google's ad tech.
Google Ads Antitrust Trial Winds to a CloseGoogle is facing a court case over alleged monopolistic practices in online advertising.
Disney Launches New Ad Tech Tools; TikTok Rolls Out Message Ads in APAC; Google Tests AI Podcast Feature for NewsDisney has introduced innovative ad tech solutions including Disney Compass and the AI-driven Disney Select, enhancing its advertising capabilities.TikTok expands its ad offerings with Messaging Ads in APAC to connect brands with new customers.Google is trialing a new AI podcast feature to personalize news delivery for users.
Google, DOJ wrap up second antitrust trialThe DOJ argues that Google has a monopoly in three major ad tech markets, while Google claims it competes in a broader advertising ecosystem.
UK data regulator criticises Google for irresponsible' ad tracking changeGoogle criticized for enabling invasive user tracking through fingerprinting, undermining privacy and user consent.
Google, DOJ Present Closing Arguments In AdTech Trial Monday - Alphabet (NASDAQ:GOOGL)The trial will determine if Google's ad tech practices constitute an illegal monopoly claims by the DOJ.
Judge to hear arguments on whether Google's advertising tech constitutes a monopolyGoogle is facing a DOJ trial alleging monopolistic practices in online advertising.Potential ruling could lead to drastic measures, including divestitures of Google's ad tech.
Google Ads Antitrust Trial Winds to a CloseGoogle is facing a court case over alleged monopolistic practices in online advertising.
Disney Launches New Ad Tech Tools; TikTok Rolls Out Message Ads in APAC; Google Tests AI Podcast Feature for NewsDisney has introduced innovative ad tech solutions including Disney Compass and the AI-driven Disney Select, enhancing its advertising capabilities.TikTok expands its ad offerings with Messaging Ads in APAC to connect brands with new customers.Google is trialing a new AI podcast feature to personalize news delivery for users.
Google, DOJ wrap up second antitrust trialThe DOJ argues that Google has a monopoly in three major ad tech markets, while Google claims it competes in a broader advertising ecosystem.
UK data regulator criticises Google for irresponsible' ad tracking changeGoogle criticized for enabling invasive user tracking through fingerprinting, undermining privacy and user consent.
Google, DOJ Present Closing Arguments In AdTech Trial Monday - Alphabet (NASDAQ:GOOGL)The trial will determine if Google's ad tech practices constitute an illegal monopoly claims by the DOJ.
Amazon is selling its ad tools to other ecommerce sitesAmazon is enabling third-party ecommerce platforms to utilize its advertising technology through the new Amazon Retail Ad Service.Retailers will have full control over ad styles and placements, providing a personalized customer experience.The service aims to enhance ad measurement and optimize strategies for online retailers.
Amazon offers ad tech to retailers in retail media land grabAmazon introduces a Retail Ad Service enabling retailers to execute ad campaigns on their own websites with advanced ad tech support.This service allows retailers to control ad formats, placements, and customer journey post-click, streamlining online advertising processes.
Marketplace Briefing: Advertisers are not won over by Amazon's AI-powered ad toolsAmazon is promoting AI tools for advertising but results are mixed, with many brands still skeptical about their usability for campaigns.
Amazon Ads' AI Generator Tool Can Now Create Audio Ads, tooAmazon is integrating generative AI audio ads into its advertising solutions for brands, expanding their creative possibilities.
Amazon's new Retail Ad Service brings RMN to the masses | MarTechAmazon's Retail Ad Service expands ad opportunities for retailers using advanced technology, fostering competition in the retail advertising space.
Amazon is selling its ad tools to other ecommerce sitesAmazon is enabling third-party ecommerce platforms to utilize its advertising technology through the new Amazon Retail Ad Service.Retailers will have full control over ad styles and placements, providing a personalized customer experience.The service aims to enhance ad measurement and optimize strategies for online retailers.
Amazon offers ad tech to retailers in retail media land grabAmazon introduces a Retail Ad Service enabling retailers to execute ad campaigns on their own websites with advanced ad tech support.This service allows retailers to control ad formats, placements, and customer journey post-click, streamlining online advertising processes.
Marketplace Briefing: Advertisers are not won over by Amazon's AI-powered ad toolsAmazon is promoting AI tools for advertising but results are mixed, with many brands still skeptical about their usability for campaigns.
Amazon Ads' AI Generator Tool Can Now Create Audio Ads, tooAmazon is integrating generative AI audio ads into its advertising solutions for brands, expanding their creative possibilities.
Amazon's new Retail Ad Service brings RMN to the masses | MarTechAmazon's Retail Ad Service expands ad opportunities for retailers using advanced technology, fostering competition in the retail advertising space.
Exclusive: Rembrand raises $23M Series A for virtual product placementRembrand leverages AI for innovative product placement in creator videos across multiple platforms and is expanding its services to revolutionize advertising.
Innovation meets litigation: How media companies are tackling AI's complex impactMedia companies are leveraging AI for advertising strategies that enhance reader engagement and increase revenue potential.
We Made a Fake Ad Using OpenAI's Text-to-Video App, Sora. The Results Were MixedSora represents a promising advancement in AI-driven video marketing, but has significant limitations to address before it can replace traditional methods.
Innovation meets litigation: How media companies are tackling AI's complex impactMedia companies are leveraging AI for advertising strategies that enhance reader engagement and increase revenue potential.
We Made a Fake Ad Using OpenAI's Text-to-Video App, Sora. The Results Were MixedSora represents a promising advancement in AI-driven video marketing, but has significant limitations to address before it can replace traditional methods.
US Rollout of Netflix Ad Stack Set for April; UK Introduces New Online Safety Regulations for Tech Firms; UK Creatives Seek Copyright Protections from AINetflix is launching its own ad tech stack in April, eliminating third-party involvement in ad transactions.New UK regulations mandate tech firms to tackle illegal online activity under the Online Safety Act by March 2025.UK creatives advocate for stronger copyright protections amidst the rise of AI-generated content.
Nexxen Reports CTV Growth in EMEA, Further Expands U.K. TeamsNexxen's CTV revenue in EMEA surged over 19% from H1 2023 to H1 2024, driven by strategic hiring.
DoubleVerify Strengthens Media Quality Authentication on Snap with Brand Safety & Suitability MeasurementDoubleVerify expands partnership with Snap to enhance brand safety and measurement for advertisers, ensuring the integrity of campaigns on user-generated content platforms.
The Trade Desk is building a smart TV operating system called VenturaThe Trade Desk is developing a connected television operating system to address conflicts of interest in advertising by existing OS providers.
PubMatic & Adelaide Unveil First-to-Market Integration to Reinvent Attention-Based Media Quality TargetingIntegration of media quality measurement enhances efficiency and scalability for advertisers.Buyers can now apply Adelaide's attention data seamlessly to any media deal for optimal results.
Top 10 Highest-Quality Publishers for 2024 Revealed by Picnic - Yahoo Top the ListPicnic's Media Quality Report defines and measures media quality in digital advertising, recognizing the top UK publishers for 2024 based on their quality standards.
Invibes Advertising Strengthens its Management Team in SpainInvibes is expanding into new international markets in 2024, with key leadership appointments to strengthen their sales efforts.
DoubleVerify Strengthens Media Quality Authentication on Snap with Brand Safety & Suitability MeasurementDoubleVerify expands partnership with Snap to enhance brand safety and measurement for advertisers, ensuring the integrity of campaigns on user-generated content platforms.
The Trade Desk is building a smart TV operating system called VenturaThe Trade Desk is developing a connected television operating system to address conflicts of interest in advertising by existing OS providers.
PubMatic & Adelaide Unveil First-to-Market Integration to Reinvent Attention-Based Media Quality TargetingIntegration of media quality measurement enhances efficiency and scalability for advertisers.Buyers can now apply Adelaide's attention data seamlessly to any media deal for optimal results.
Top 10 Highest-Quality Publishers for 2024 Revealed by Picnic - Yahoo Top the ListPicnic's Media Quality Report defines and measures media quality in digital advertising, recognizing the top UK publishers for 2024 based on their quality standards.
Invibes Advertising Strengthens its Management Team in SpainInvibes is expanding into new international markets in 2024, with key leadership appointments to strengthen their sales efforts.
How MNTN Is Bringing Hollywood Creativity to Small BusinessRyan Reynolds combines business savvy with humility and vulnerability, contributing significantly to MNTN's success in the advertising space.
Queries mount as The Trade Desk takes an unprecedented step into TV's adlandThe Trade Desk is launching Ventura, a CTV operating system, in 2025 aimed at enhancing advertising experiences and streamlining ad supply chains.
Unleashing Stability AI's most advanced text-to-image models for media, marketing and advertising: Revolutionizing creative workflows | Amazon Web ServicesEnterprises in media, advertising, and entertainment must leverage generative AI advancements to adapt and innovate in content creation.
AI Driving Innovation at Ad Tech ConnectGenerative AI is transforming advertising technology through automation, personalization, and enhanced communication strategies.
Moet Hennessy on balancing generative AI hype with luxury expectationsGenerative AI offers great potential for personalized branding and efficiency in luxury marketing, but must be implemented carefully to maintain brand integrity.
Unleashing Stability AI's most advanced text-to-image models for media, marketing and advertising: Revolutionizing creative workflows | Amazon Web ServicesEnterprises in media, advertising, and entertainment must leverage generative AI advancements to adapt and innovate in content creation.
AI Driving Innovation at Ad Tech ConnectGenerative AI is transforming advertising technology through automation, personalization, and enhanced communication strategies.
Moet Hennessy on balancing generative AI hype with luxury expectationsGenerative AI offers great potential for personalized branding and efficiency in luxury marketing, but must be implemented carefully to maintain brand integrity.
OpenWeb Founder Loses Court Appeal Over Dramatic OustingNadav Shoval lost his bid to be reinstated as CEO of OpenWeb after the court ruled against his claims regarding improper termination.
Skyrise & Cedara Partner to Help Advertisers Measure & Reduce Environmental Impact of Media CampaignsSkyrise has partnered with Cedara to provide advertisers with effective tools for measuring and reducing carbon emissions in media campaigns.
Mollie Spilman Joins ArcSpan's Advisory Board - ExchangeWire.comMollie Spilman joins ArcSpan's Advisory Board to enhance AI-powered audience monetisation solutions.
Content Ignite is Now a Google Certified Publishing PartnerContent Ignite is now a Google Certified Publishing Partner, highlighting its commitment to enhancing publisher revenues with advanced monetisation tools.
Clinch's Charel MacIntosh, Honoured as a 2024 P2PI Women of Excellence Award Winner - ExchangeWire.comCharel MacIntosh received the 2024 Women of Excellence Award for her leadership and contributions to advertising technology.
Ousted OpenWeb CEO Sues OpenWeb, Alleges Illegal Boardroom CoupNadav Shoval has won a temporary injunction against his ousting from OpenWeb after alleging a boardroom coup led by some board members.
IAB Tech Lab releases protocol for private sharing of conversion data | MarTechADMaP aims to enhance advertiser-publisher collaboration while safeguarding user privacy in attribution measurement, amidst increasing challenges with traditional identifiers.
MGID Expands Senior Leadership Team with New Global HiresMGID appoints Alex Distadio and Ela Krief to enhance publisher relations and account management for sustainable growth across global markets.
Nexxen International Executes Share Buyback - TipRanks.comNexxen repurchased 100,000 shares as part of its capital strategy, impacting shareholder voting.
IBM Advertising Patent Could Present Privacy ConcernsIBM is innovating ad placements in streaming by utilizing IoT sensor data to gauge user engagement for optimized advertising.
3thix partners with Avalanche on web3 gaming ad dataThe partnership between 3thix and Avalanche aims to enhance advertising in web3 games while safeguarding user privacy.
IBM Advertising Patent Could Present Privacy ConcernsIBM is innovating ad placements in streaming by utilizing IoT sensor data to gauge user engagement for optimized advertising.
3thix partners with Avalanche on web3 gaming ad dataThe partnership between 3thix and Avalanche aims to enhance advertising in web3 games while safeguarding user privacy.
Exclusive: Connatix And JW Player Merge To Create A One-Stop Shop For Video Monetization | AdExchangerThe merger focuses on enhancing video monetization platforms in response to streaming market trends and advertiser demands.
TikTok Rolls Out Automated Ad Targeting Options for the HolidaysSmart+ enhances advertising efficiency by automating targeting, bidding, and creative selection, improving return on investment for advertisers.
Zefr + TikTok Pilot Video Exclusion Controls & Expand Brand Suitability Placement AvailabilityZefr enhances brand safety for TikTok ads by providing custom video exclusions and better inventory management for advertisers.
TikTok Rolls Out Automated Ad Targeting Options for the HolidaysSmart+ enhances advertising efficiency by automating targeting, bidding, and creative selection, improving return on investment for advertisers.
Zefr + TikTok Pilot Video Exclusion Controls & Expand Brand Suitability Placement AvailabilityZefr enhances brand safety for TikTok ads by providing custom video exclusions and better inventory management for advertisers.