Council Post: A First-Party Data Future: How PPC Advertisers Can Adapt
First-party data is essential for PPC success in responding to privacy changes and improving ad targeting.
Financial Times, MiQ and Uber Advertising are 2024 Digiday Awards Europe finalists
Companies in Europe are enhancing user experiences through omnichannel strategies, first-party data, and AI-driven insights for better targeting.
AMA Launches Enhanced Data Management Tool For Brands - Podcaster News
The update simplifies first-party data management for brands through Google Sheets integration, enhancing personalization and real-time relevance in campaigns.
First-id & Decentriq Redefine the Future of Data Collaboration for Brands & Publishers in France
The Decentriq-First-id partnership revolutionizes data collaboration by providing a secure method for brands and publishers to utilize first-party identifiers.
It's Blockgraph's Turn To Launch A Self-Service Platform For CTV Advertisers | AdExchanger
Blockgraph has launched OnDemand, a self-service platform allowing marketers to integrate their first-party data with media sellers and publishers.
Council Post: A First-Party Data Future: How PPC Advertisers Can Adapt
First-party data is essential for PPC success in responding to privacy changes and improving ad targeting.
Financial Times, MiQ and Uber Advertising are 2024 Digiday Awards Europe finalists
Companies in Europe are enhancing user experiences through omnichannel strategies, first-party data, and AI-driven insights for better targeting.
AMA Launches Enhanced Data Management Tool For Brands - Podcaster News
The update simplifies first-party data management for brands through Google Sheets integration, enhancing personalization and real-time relevance in campaigns.
First-id & Decentriq Redefine the Future of Data Collaboration for Brands & Publishers in France
The Decentriq-First-id partnership revolutionizes data collaboration by providing a secure method for brands and publishers to utilize first-party identifiers.
It's Blockgraph's Turn To Launch A Self-Service Platform For CTV Advertisers | AdExchanger
Blockgraph has launched OnDemand, a self-service platform allowing marketers to integrate their first-party data with media sellers and publishers.
Amazon Wants To Sell Its Ad-Tech To Retailers. Is It A Trojan Horse?
Amazon controls nearly 75% of retail media ad spend but is now offering its advertising technology to other retailers, potentially shaking up the market.
Amazon is selling its ad tools to other ecommerce sites
Amazon is enabling third-party ecommerce platforms to utilize its advertising technology through the new Amazon Retail Ad Service.
Retailers will have full control over ad styles and placements, providing a personalized customer experience.
The service aims to enhance ad measurement and optimize strategies for online retailers.
Amazon offers ad tech to retailers in retail media land grab
Amazon introduces a Retail Ad Service enabling retailers to execute ad campaigns on their own websites with advanced ad tech support.
This service allows retailers to control ad formats, placements, and customer journey post-click, streamlining online advertising processes.
Marketplace Briefing: Advertisers are not won over by Amazon's AI-powered ad tools
Amazon is promoting AI tools for advertising but results are mixed, with many brands still skeptical about their usability for campaigns.
Amazon Ads' AI Generator Tool Can Now Create Audio Ads, too
Amazon is integrating generative AI audio ads into its advertising solutions for brands, expanding their creative possibilities.
Amazon's new Retail Ad Service brings RMN to the masses | MarTech
Amazon's Retail Ad Service expands ad opportunities for retailers using advanced technology, fostering competition in the retail advertising space.
Amazon Wants To Sell Its Ad-Tech To Retailers. Is It A Trojan Horse?
Amazon controls nearly 75% of retail media ad spend but is now offering its advertising technology to other retailers, potentially shaking up the market.
Amazon is selling its ad tools to other ecommerce sites
Amazon is enabling third-party ecommerce platforms to utilize its advertising technology through the new Amazon Retail Ad Service.
Retailers will have full control over ad styles and placements, providing a personalized customer experience.
The service aims to enhance ad measurement and optimize strategies for online retailers.
Amazon offers ad tech to retailers in retail media land grab
Amazon introduces a Retail Ad Service enabling retailers to execute ad campaigns on their own websites with advanced ad tech support.
This service allows retailers to control ad formats, placements, and customer journey post-click, streamlining online advertising processes.
Marketplace Briefing: Advertisers are not won over by Amazon's AI-powered ad tools
Amazon is promoting AI tools for advertising but results are mixed, with many brands still skeptical about their usability for campaigns.
Amazon Ads' AI Generator Tool Can Now Create Audio Ads, too
Amazon is integrating generative AI audio ads into its advertising solutions for brands, expanding their creative possibilities.
Amazon's new Retail Ad Service brings RMN to the masses | MarTech
Amazon's Retail Ad Service expands ad opportunities for retailers using advanced technology, fostering competition in the retail advertising space.
Retail media is set for significant growth, reaching $166 billion globally next year, yet faces challenges like measurement standards and budget allocations.
Amazon unboxes advertiser capabilities spanning AI, DSP and insights
Amazon Ads introduced several new features to improve advertising efficiency, including a generative AI creative studio and enhanced campaign management tools.
Amazon unboxes advertiser capabilities spanning AI, DSP and insights
Amazon Ads launched innovative advertising tools at UnBoxed to enhance advertiser efficiency and scalability amid slowing ad service revenue growth.
Ulta Beauty expands retail media network, welcomes non-beauty advertisers
Ulta Beauty's retail media network is evolving with AI non-endemic advertising, enhancing customer engagement and targeting for brands outside traditional beauty products.
Adtech Firm Criteo Lays Out Its Plan to Win in Retail Media
Criteo is positioning itself as a leading player in the fast-growing retail media market, forecasting significant growth by 2027.
Advertisers Can Now See if Streaming Ads on Amazon Drive Sales at Walmart and Target
Advertisers can now track the effectiveness of Amazon TV ads on sales across various retailers.
Retail Media's 3 Biggest Challenges to Grow
Retail media is set for significant growth, reaching $166 billion globally next year, yet faces challenges like measurement standards and budget allocations.
Amazon unboxes advertiser capabilities spanning AI, DSP and insights
Amazon Ads introduced several new features to improve advertising efficiency, including a generative AI creative studio and enhanced campaign management tools.
Amazon unboxes advertiser capabilities spanning AI, DSP and insights
Amazon Ads launched innovative advertising tools at UnBoxed to enhance advertiser efficiency and scalability amid slowing ad service revenue growth.
Ulta Beauty expands retail media network, welcomes non-beauty advertisers
Ulta Beauty's retail media network is evolving with AI non-endemic advertising, enhancing customer engagement and targeting for brands outside traditional beauty products.
Adtech Firm Criteo Lays Out Its Plan to Win in Retail Media
Criteo is positioning itself as a leading player in the fast-growing retail media market, forecasting significant growth by 2027.
Advertisers Can Now See if Streaming Ads on Amazon Drive Sales at Walmart and Target
Advertisers can now track the effectiveness of Amazon TV ads on sales across various retailers.
Exclusive: Rembrand raises $23M Series A for virtual product placement
Rembrand leverages AI for innovative product placement in creator videos across multiple platforms and is expanding its services to revolutionize advertising.
Innovation meets litigation: How media companies are tackling AI's complex impact
Media companies are leveraging AI for advertising strategies that enhance reader engagement and increase revenue potential.
We Made a Fake Ad Using OpenAI's Text-to-Video App, Sora. The Results Were Mixed
Sora represents a promising advancement in AI-driven video marketing, but has significant limitations to address before it can replace traditional methods.
Innovation meets litigation: How media companies are tackling AI's complex impact
Media companies are leveraging AI for advertising strategies that enhance reader engagement and increase revenue potential.
We Made a Fake Ad Using OpenAI's Text-to-Video App, Sora. The Results Were Mixed
Sora represents a promising advancement in AI-driven video marketing, but has significant limitations to address before it can replace traditional methods.
US Rollout of Netflix Ad Stack Set for April; UK Introduces New Online Safety Regulations for Tech Firms; UK Creatives Seek Copyright Protections from AI
Netflix is launching its own ad tech stack in April, eliminating third-party involvement in ad transactions.
New UK regulations mandate tech firms to tackle illegal online activity under the Online Safety Act by March 2025.
UK creatives advocate for stronger copyright protections amidst the rise of AI-generated content.
Nexxen Reports CTV Growth in EMEA, Further Expands U.K. Teams
Nexxen's CTV revenue in EMEA surged over 19% from H1 2023 to H1 2024, driven by strategic hiring.
DoubleVerify Strengthens Media Quality Authentication on Snap with Brand Safety & Suitability Measurement
DoubleVerify expands partnership with Snap to enhance brand safety and measurement for advertisers, ensuring the integrity of campaigns on user-generated content platforms.
The Trade Desk is building a smart TV operating system called Ventura
The Trade Desk is developing a connected television operating system to address conflicts of interest in advertising by existing OS providers.
PubMatic & Adelaide Unveil First-to-Market Integration to Reinvent Attention-Based Media Quality Targeting
Integration of media quality measurement enhances efficiency and scalability for advertisers.
Buyers can now apply Adelaide's attention data seamlessly to any media deal for optimal results.
Clinch's Flight Control introduces Copilot, an AI-powered tool enhancing campaign efficiency by automating workflows and providing strategic insights to advertisers.
Top 10 Highest-Quality Publishers for 2024 Revealed by Picnic - Yahoo Top the List
Picnic's Media Quality Report defines and measures media quality in digital advertising, recognizing the top UK publishers for 2024 based on their quality standards.
Invibes Advertising Strengthens its Management Team in Spain
Invibes is expanding into new international markets in 2024, with key leadership appointments to strengthen their sales efforts.
DoubleVerify Strengthens Media Quality Authentication on Snap with Brand Safety & Suitability Measurement
DoubleVerify expands partnership with Snap to enhance brand safety and measurement for advertisers, ensuring the integrity of campaigns on user-generated content platforms.
The Trade Desk is building a smart TV operating system called Ventura
The Trade Desk is developing a connected television operating system to address conflicts of interest in advertising by existing OS providers.
PubMatic & Adelaide Unveil First-to-Market Integration to Reinvent Attention-Based Media Quality Targeting
Integration of media quality measurement enhances efficiency and scalability for advertisers.
Buyers can now apply Adelaide's attention data seamlessly to any media deal for optimal results.
Clinch's Flight Control introduces Copilot, an AI-powered tool enhancing campaign efficiency by automating workflows and providing strategic insights to advertisers.
Top 10 Highest-Quality Publishers for 2024 Revealed by Picnic - Yahoo Top the List
Picnic's Media Quality Report defines and measures media quality in digital advertising, recognizing the top UK publishers for 2024 based on their quality standards.
Invibes Advertising Strengthens its Management Team in Spain
Invibes is expanding into new international markets in 2024, with key leadership appointments to strengthen their sales efforts.
Unleashing Stability AI's most advanced text-to-image models for media, marketing and advertising: Revolutionizing creative workflows | Amazon Web Services
Enterprises in media, advertising, and entertainment must leverage generative AI advancements to adapt and innovate in content creation.
AI Driving Innovation at Ad Tech Connect
Generative AI is transforming advertising technology through automation, personalization, and enhanced communication strategies.
Moet Hennessy on balancing generative AI hype with luxury expectations
Generative AI offers great potential for personalized branding and efficiency in luxury marketing, but must be implemented carefully to maintain brand integrity.
Unleashing Stability AI's most advanced text-to-image models for media, marketing and advertising: Revolutionizing creative workflows | Amazon Web Services
Enterprises in media, advertising, and entertainment must leverage generative AI advancements to adapt and innovate in content creation.
AI Driving Innovation at Ad Tech Connect
Generative AI is transforming advertising technology through automation, personalization, and enhanced communication strategies.
Moet Hennessy on balancing generative AI hype with luxury expectations
Generative AI offers great potential for personalized branding and efficiency in luxury marketing, but must be implemented carefully to maintain brand integrity.
Content Ignite is Now a Google Certified Publishing Partner
Content Ignite is now a Google Certified Publishing Partner, highlighting its commitment to enhancing publisher revenues with advanced monetisation tools.
Clinch's Charel MacIntosh, Honoured as a 2024 P2PI Women of Excellence Award Winner - ExchangeWire.com
Charel MacIntosh received the 2024 Women of Excellence Award for her leadership and contributions to advertising technology.
Ousted OpenWeb CEO Sues OpenWeb, Alleges Illegal Boardroom Coup
Nadav Shoval has won a temporary injunction against his ousting from OpenWeb after alleging a boardroom coup led by some board members.
IAB Tech Lab releases protocol for private sharing of conversion data | MarTech
ADMaP aims to enhance advertiser-publisher collaboration while safeguarding user privacy in attribution measurement, amidst increasing challenges with traditional identifiers.
MGID Expands Senior Leadership Team with New Global Hires
MGID appoints Alex Distadio and Ela Krief to enhance publisher relations and account management for sustainable growth across global markets.
Nexxen International Executes Share Buyback - TipRanks.com
Nexxen repurchased 100,000 shares as part of its capital strategy, impacting shareholder voting.