#advertising-technology tag

Think It's Too Late to Buy AppLovin Stock? Here's the Biggest Reason Why There's Still Time. | The Motley Fool

AppLovin has outperformed Nvidia in stock performance due to significant growth in its ad business.

The company is transitioning to a pure-play ad tech business after selling its app segment.

With plans for expansion into new markets, AppLovin could see considerable growth by 2025.

Why AppLovin Stock Crashed on Thursday | The Motley Fool

AppLovin's stock decline highlights investor concerns over ad quality and lofty valuations.

Short-seller critiques can trigger significant sell-offs in inflated stocks.

Move Over Nvidia and Palantir, This AI Juggernaut Is Up 628% Year to Date. Can the Stock's Momentum Continue?

AppLovin became the top AI stock in 2024 with a 628% year-to-date price surge, primarily driven by its Axon 2 technology.

AppLovin (APP) Price Prediction and Forecast 2025-2030 (March 21)

AppLovin's stock growth may be at risk due to litigation and short-selling, despite past performance.

Investors remain interested due to AI and e-commerce expansion opportunities.

Think It's Too Late to Buy AppLovin Stock? Here's the Biggest Reason Why There's Still Time. | The Motley Fool

AppLovin has outperformed Nvidia in stock performance due to significant growth in its ad business.

The company is transitioning to a pure-play ad tech business after selling its app segment.

With plans for expansion into new markets, AppLovin could see considerable growth by 2025.

Why AppLovin Stock Crashed on Thursday | The Motley Fool

AppLovin's stock decline highlights investor concerns over ad quality and lofty valuations.

Short-seller critiques can trigger significant sell-offs in inflated stocks.

Move Over Nvidia and Palantir, This AI Juggernaut Is Up 628% Year to Date. Can the Stock's Momentum Continue?

AppLovin became the top AI stock in 2024 with a 628% year-to-date price surge, primarily driven by its Axon 2 technology.

AppLovin (APP) Price Prediction and Forecast 2025-2030 (March 21)

AppLovin's stock growth may be at risk due to litigation and short-selling, despite past performance.

Investors remain interested due to AI and e-commerce expansion opportunities.

moreapplovin

AdTech CEO whose products detected ad fraud jailed for fraud

Paul Roberts, former CEO of Kubient, was jailed for a year for fraudulent financial practices including fake revenue reporting.

The future of AR advertising: how Yiftah Frechter is leading the way

Augmented Reality is becoming essential for various industries, yet it lacks seamless ad integration opportunities.

#user-experience

Financial Times, MiQ and Uber Advertising are 2024 Digiday Awards Europe finalists

Companies in Europe are enhancing user experiences through omnichannel strategies, first-party data, and AI-driven insights for better targeting.

Google Ads Images Expand Swipe Carousel Double

Google Ads is testing a new feature allowing users to double expand images in ad carousels for better interaction.

Financial Times, MiQ and Uber Advertising are 2024 Digiday Awards Europe finalists

Companies in Europe are enhancing user experiences through omnichannel strategies, first-party data, and AI-driven insights for better targeting.

Google Ads Images Expand Swipe Carousel Double

Google Ads is testing a new feature allowing users to double expand images in ad carousels for better interaction.

moreuser-experience

#digital-marketing

The New Era of Cookie-less Ad Targeting

Advertising technology is evolving towards privacy-conscious targeting alternatives, moving away from third-party cookies.

Displayce Unveils New Brand Identity & Reaffirms Global Ambitions

Displayce aims to be the leading technology suite in the growing DOOH market with a focus on visibility and innovation.

Google Response Search Ads (RSAs) May Show Second Headline In Sitelinks

Google Ads is allowing additional headlines to serve in sitelink space for improved ad performance.

Google is Testing a New Search Advertising Tool

Google's new AI search tool targets lower-traffic queries for advertisers to uncover new audiences and drive conversions.

Unboxing Amazon Ads' Ad Tech | AdExchanger

Amazon Ads is emerging as a leading ad platform with advanced optimization tools.

News publishers are advocating for customized brand safety measures to better suit their inventory.

Amazon unboxes advertiser capabilities spanning AI, DSP and insights

Amazon Ads introduced several new features to improve advertising efficiency, including a generative AI creative studio and enhanced campaign management tools.

The New Era of Cookie-less Ad Targeting

Advertising technology is evolving towards privacy-conscious targeting alternatives, moving away from third-party cookies.

Displayce Unveils New Brand Identity & Reaffirms Global Ambitions

Displayce aims to be the leading technology suite in the growing DOOH market with a focus on visibility and innovation.

Google Response Search Ads (RSAs) May Show Second Headline In Sitelinks

Google Ads is allowing additional headlines to serve in sitelink space for improved ad performance.

Google is Testing a New Search Advertising Tool

Google's new AI search tool targets lower-traffic queries for advertisers to uncover new audiences and drive conversions.

Unboxing Amazon Ads' Ad Tech | AdExchanger

Amazon Ads is emerging as a leading ad platform with advanced optimization tools.

News publishers are advocating for customized brand safety measures to better suit their inventory.

Amazon unboxes advertiser capabilities spanning AI, DSP and insights

Amazon Ads introduced several new features to improve advertising efficiency, including a generative AI creative studio and enhanced campaign management tools.

moredigital-marketing

Data Broker Brags About Having Highly Detailed Personal Information on Nearly All Internet Users

Publicis Group leverages extensive consumer data analytics to deliver personalized advertising at scale.

#revenue-growth

PubMatic's CTV Business Doubles, Now 20% of Revenue | The Motley Fool

PubMatic's CTV revenue doubled and constituted 20% of total revenue, showcasing strong growth in emerging segments.

Despite challenges, overall revenue increased 9% in 2024, highlighting effective management and strategic pivot.

Why The Trade Desk Stock Got Smashed Today | The Motley Fool

The Trade Desk stock dropped 31% due to disappointing Q4 results, provoking concerns about decelerating growth.

PubMatic's CTV Business Doubles, Now 20% of Revenue | The Motley Fool

PubMatic's CTV revenue doubled and constituted 20% of total revenue, showcasing strong growth in emerging segments.

Despite challenges, overall revenue increased 9% in 2024, highlighting effective management and strategic pivot.

Why The Trade Desk Stock Got Smashed Today | The Motley Fool

The Trade Desk stock dropped 31% due to disappointing Q4 results, provoking concerns about decelerating growth.

morerevenue-growth

Clinch Introduces First-to-Market Dynamic Font Feature & Automated Subtitles

Clinch's new tools improve ad creation efficiency for global marketers, doubling speed-to-market and enhancing localization through Dynamic Fonts and Automated Video Subtitles.

The Stack: Streaming TV On a Roll?

TV industry celebrates 100 years since first televised ventriloquist act while witnessing significant advancements in measurement and content delivery.

YouTube to introduce a 'Premium Lite' tier to compete with streaming rivals, signaling a shift in subscription models.

JIC Barb's daily measurement of YouTube viewing on TVs marks a notable innovation in audience analytics.

How to disable ACR on your TV (and why you shouldn't wait to do it)

Smart TVs use automatic content recognition (ACR) technology to track viewing habits and target ads, creating privacy concerns and potential for data misuse.

#digital-advertising

Taboola Expands Beyond Native Ads with Realize

Taboola's new platform Realize aims to revolutionize performance advertising by focusing exclusively on scalable performance outcomes beyond traditional native advertising.

DoubleVerify Strengthens Media Quality Authentication on Snap with Brand Safety & Suitability Measurement

DoubleVerify expands partnership with Snap to enhance brand safety and measurement for advertisers, ensuring the integrity of campaigns on user-generated content platforms.

The Trade Desk is building a smart TV operating system called Ventura

The Trade Desk is developing a connected television operating system to address conflicts of interest in advertising by existing OS providers.

PubMatic & Adelaide Unveil First-to-Market Integration to Reinvent Attention-Based Media Quality Targeting

Integration of media quality measurement enhances efficiency and scalability for advertisers.

Buyers can now apply Adelaide's attention data seamlessly to any media deal for optimal results.

Verve Hires Industry Veteran Grant Gudgel as New Senior VP of Marketing

Verve's growth strategy is strengthened by the appointment of Grant Gudgel as SVP of marketing, enhancing its leadership in digital advertising.

Top 10 Highest-Quality Publishers for 2024 Revealed by Picnic - Yahoo Top the List

Picnic's Media Quality Report defines and measures media quality in digital advertising, recognizing the top UK publishers for 2024 based on their quality standards.

Taboola Expands Beyond Native Ads with Realize

Taboola's new platform Realize aims to revolutionize performance advertising by focusing exclusively on scalable performance outcomes beyond traditional native advertising.

DoubleVerify Strengthens Media Quality Authentication on Snap with Brand Safety & Suitability Measurement

DoubleVerify expands partnership with Snap to enhance brand safety and measurement for advertisers, ensuring the integrity of campaigns on user-generated content platforms.

The Trade Desk is building a smart TV operating system called Ventura

The Trade Desk is developing a connected television operating system to address conflicts of interest in advertising by existing OS providers.

PubMatic & Adelaide Unveil First-to-Market Integration to Reinvent Attention-Based Media Quality Targeting

Integration of media quality measurement enhances efficiency and scalability for advertisers.

Buyers can now apply Adelaide's attention data seamlessly to any media deal for optimal results.

Verve Hires Industry Veteran Grant Gudgel as New Senior VP of Marketing

Verve's growth strategy is strengthened by the appointment of Grant Gudgel as SVP of marketing, enhancing its leadership in digital advertising.

Top 10 Highest-Quality Publishers for 2024 Revealed by Picnic - Yahoo Top the List

Picnic's Media Quality Report defines and measures media quality in digital advertising, recognizing the top UK publishers for 2024 based on their quality standards.

moredigital-advertising

#startup-funding

Opal, a Vancouver startup that automates back-office tasks for ad agencies, raises $1.5M

Opal raised $1.5 million in funding to streamline ad agency back-office operations through automation.

Exclusive: Rembrand raises $23M Series A for virtual product placement

Rembrand leverages AI for innovative product placement in creator videos across multiple platforms and is expanding its services to revolutionize advertising.

Opal, a Vancouver startup that automates back-office tasks for ad agencies, raises $1.5M

Opal raised $1.5 million in funding to streamline ad agency back-office operations through automation.

Exclusive: Rembrand raises $23M Series A for virtual product placement

Rembrand leverages AI for innovative product placement in creator videos across multiple platforms and is expanding its services to revolutionize advertising.

morestartup-funding

#stock-market

Reddit surges to new high after strong holiday-quarter forecast

Reddit's shares surged by 22% after beating sales and profit expectations, marking a significant growth in its stock value.

The Trade Desk missed its revenue target for the first time, here's how CEO Jeff Green pledged to fix it

The Trade Desk faced a 26% drop in stock price after a quarterly earnings miss, despite revenue growth.

Reddit surges to new high after strong holiday-quarter forecast

Reddit's shares surged by 22% after beating sales and profit expectations, marking a significant growth in its stock value.

The Trade Desk missed its revenue target for the first time, here's how CEO Jeff Green pledged to fix it

The Trade Desk faced a 26% drop in stock price after a quarterly earnings miss, despite revenue growth.

morestock-market

#retail-media

Amazon Wants To Sell Its Ad-Tech To Retailers. Is It A Trojan Horse?

Amazon controls nearly 75% of retail media ad spend but is now offering its advertising technology to other retailers, potentially shaking up the market.

Retail Media's 3 Biggest Challenges to Grow

Retail media is set for significant growth, reaching $166 billion globally next year, yet faces challenges like measurement standards and budget allocations.

Amazon unboxes advertiser capabilities spanning AI, DSP and insights

Amazon Ads launched innovative advertising tools at UnBoxed to enhance advertiser efficiency and scalability amid slowing ad service revenue growth.

Ulta Beauty expands retail media network, welcomes non-beauty advertisers

Ulta Beauty's retail media network is evolving with AI non-endemic advertising, enhancing customer engagement and targeting for brands outside traditional beauty products.

Adtech Firm Criteo Lays Out Its Plan to Win in Retail Media

Criteo is positioning itself as a leading player in the fast-growing retail media market, forecasting significant growth by 2027.

Advertisers Can Now See if Streaming Ads on Amazon Drive Sales at Walmart and Target

Advertisers can now track the effectiveness of Amazon TV ads on sales across various retailers.

Amazon Wants To Sell Its Ad-Tech To Retailers. Is It A Trojan Horse?

Amazon controls nearly 75% of retail media ad spend but is now offering its advertising technology to other retailers, potentially shaking up the market.

Retail Media's 3 Biggest Challenges to Grow

Retail media is set for significant growth, reaching $166 billion globally next year, yet faces challenges like measurement standards and budget allocations.

Amazon unboxes advertiser capabilities spanning AI, DSP and insights

Amazon Ads launched innovative advertising tools at UnBoxed to enhance advertiser efficiency and scalability amid slowing ad service revenue growth.

Ulta Beauty expands retail media network, welcomes non-beauty advertisers

Ulta Beauty's retail media network is evolving with AI non-endemic advertising, enhancing customer engagement and targeting for brands outside traditional beauty products.

Adtech Firm Criteo Lays Out Its Plan to Win in Retail Media

Criteo is positioning itself as a leading player in the fast-growing retail media market, forecasting significant growth by 2027.

Advertisers Can Now See if Streaming Ads on Amazon Drive Sales at Walmart and Target

Advertisers can now track the effectiveness of Amazon TV ads on sales across various retailers.

moreretail-media

Elon Musk's X has signed up a new adtech partner as it looks to bring on more advertisers

Elon Musk's X partners with Magnite to enhance programmatic ad sales and recover revenue losses.

Future of TV Briefing: Separating signal from noise when it comes to CTV advertising's content signal complaints

The streaming ad market faces significant challenges due to unclear content signals and inconsistent practices among providers.

#media-buying

Omnicom's IPG Acquisition Can Rival Publicis' Data and AI Supremacy, But It Won't Be Without Challenges

Omnicom's $14 billion acquisition of IPG positions it to enhance its tech and advertising capabilities, challenging competitors like Publicis Groupe.

Adform Expands UK Operations with Significant Director Appointments

Adform strengthens its UK presence by appointing Rhoanna Glenn and Paul Islam to key leadership roles focused on media solutions and strategic partnerships.

Omnicom's IPG Acquisition Can Rival Publicis' Data and AI Supremacy, But It Won't Be Without Challenges

Omnicom's $14 billion acquisition of IPG positions it to enhance its tech and advertising capabilities, challenging competitors like Publicis Groupe.

Adform Expands UK Operations with Significant Director Appointments

Adform strengthens its UK presence by appointing Rhoanna Glenn and Paul Islam to key leadership roles focused on media solutions and strategic partnerships.

moremedia-buying

Podscribe Launches Enhanced "Double Device Graph" for Updated Measurement Accuracy - Podcaster News

Podscribe enhances its audience measurement capabilities by combining Tapad and Neustar device graphs, improving accuracy and scale for advertisers.

OpenX Elevates Tyler Romasco to SVP, Global Publisher Development

OpenX promotes Tyler Romasco to SVP, global publisher development, strengthening its global focus on publisher monetization and partnership expansion.

Telcos in ad tech, haven't we seen this movie before?

Telecom companies repeatedly attempt to break into ad tech, but often face significant challenges leading to failed ventures.

#leadership

SoundStack Appoints Rockie Thomas Chief Strategy Officer - Podcaster News

Audio publishers need agency over their business for future success.

Clinch Appoints Roy Balle as New Chief Financial Officer

Clinch appoints Roy Balle as CFO to enhance financial strategy and support growth in omnichannel advertising.

SoundStack Appoints Rockie Thomas Chief Strategy Officer - Podcaster News

Audio publishers need agency over their business for future success.

Clinch Appoints Roy Balle as New Chief Financial Officer

Clinch appoints Roy Balle as CFO to enhance financial strategy and support growth in omnichannel advertising.

moreleadership

T-Mobile US splashes $600M to buy Vistar Media

T-Mobile is diversifying revenue by acquiring Vistar Media to enhance its advertising capabilities.

#google

Judge to hear arguments on whether Google's advertising tech constitutes a monopoly

Google is facing a DOJ trial alleging monopolistic practices in online advertising.

Potential ruling could lead to drastic measures, including divestitures of Google's ad tech.

Google Ads Antitrust Trial Winds to a Close

Google is facing a court case over alleged monopolistic practices in online advertising.

Disney Launches New Ad Tech Tools; TikTok Rolls Out Message Ads in APAC; Google Tests AI Podcast Feature for News

Disney has introduced innovative ad tech solutions including Disney Compass and the AI-driven Disney Select, enhancing its advertising capabilities.

TikTok expands its ad offerings with Messaging Ads in APAC to connect brands with new customers.

Google is trialing a new AI podcast feature to personalize news delivery for users.

Google, DOJ wrap up second antitrust trial

The DOJ argues that Google has a monopoly in three major ad tech markets, while Google claims it competes in a broader advertising ecosystem.

UK data regulator criticises Google for irresponsible' ad tracking change

Google criticized for enabling invasive user tracking through fingerprinting, undermining privacy and user consent.

Google, DOJ Present Closing Arguments In AdTech Trial Monday - Alphabet (NASDAQ:GOOGL)

The trial will determine if Google's ad tech practices constitute an illegal monopoly claims by the DOJ.

Judge to hear arguments on whether Google's advertising tech constitutes a monopoly

Google is facing a DOJ trial alleging monopolistic practices in online advertising.

Potential ruling could lead to drastic measures, including divestitures of Google's ad tech.

Google Ads Antitrust Trial Winds to a Close

Google is facing a court case over alleged monopolistic practices in online advertising.

Disney Launches New Ad Tech Tools; TikTok Rolls Out Message Ads in APAC; Google Tests AI Podcast Feature for News

Disney has introduced innovative ad tech solutions including Disney Compass and the AI-driven Disney Select, enhancing its advertising capabilities.

TikTok expands its ad offerings with Messaging Ads in APAC to connect brands with new customers.

Google is trialing a new AI podcast feature to personalize news delivery for users.

Google, DOJ wrap up second antitrust trial

The DOJ argues that Google has a monopoly in three major ad tech markets, while Google claims it competes in a broader advertising ecosystem.

UK data regulator criticises Google for irresponsible' ad tracking change

Google criticized for enabling invasive user tracking through fingerprinting, undermining privacy and user consent.

Google, DOJ Present Closing Arguments In AdTech Trial Monday - Alphabet (NASDAQ:GOOGL)

The trial will determine if Google's ad tech practices constitute an illegal monopoly claims by the DOJ.

moregoogle

#amazon

Amazon is selling its ad tools to other ecommerce sites

Amazon is enabling third-party ecommerce platforms to utilize its advertising technology through the new Amazon Retail Ad Service.

Retailers will have full control over ad styles and placements, providing a personalized customer experience.

The service aims to enhance ad measurement and optimize strategies for online retailers.

Amazon offers ad tech to retailers in retail media land grab

Amazon introduces a Retail Ad Service enabling retailers to execute ad campaigns on their own websites with advanced ad tech support.

This service allows retailers to control ad formats, placements, and customer journey post-click, streamlining online advertising processes.

Marketplace Briefing: Advertisers are not won over by Amazon's AI-powered ad tools

Amazon is promoting AI tools for advertising but results are mixed, with many brands still skeptical about their usability for campaigns.

Amazon's new Retail Ad Service brings RMN to the masses | MarTech

Amazon's Retail Ad Service expands ad opportunities for retailers using advanced technology, fostering competition in the retail advertising space.

Amazon is selling its ad tools to other ecommerce sites

Amazon is enabling third-party ecommerce platforms to utilize its advertising technology through the new Amazon Retail Ad Service.

Retailers will have full control over ad styles and placements, providing a personalized customer experience.

The service aims to enhance ad measurement and optimize strategies for online retailers.

Amazon offers ad tech to retailers in retail media land grab

Amazon introduces a Retail Ad Service enabling retailers to execute ad campaigns on their own websites with advanced ad tech support.

This service allows retailers to control ad formats, placements, and customer journey post-click, streamlining online advertising processes.

Marketplace Briefing: Advertisers are not won over by Amazon's AI-powered ad tools

Amazon is promoting AI tools for advertising but results are mixed, with many brands still skeptical about their usability for campaigns.

Amazon's new Retail Ad Service brings RMN to the masses | MarTech

Amazon's Retail Ad Service expands ad opportunities for retailers using advanced technology, fostering competition in the retail advertising space.

moreamazon

#openai

Innovation meets litigation: How media companies are tackling AI's complex impact

Media companies are leveraging AI for advertising strategies that enhance reader engagement and increase revenue potential.

We Made a Fake Ad Using OpenAI's Text-to-Video App, Sora. The Results Were Mixed

Sora represents a promising advancement in AI-driven video marketing, but has significant limitations to address before it can replace traditional methods.

Innovation meets litigation: How media companies are tackling AI's complex impact

Media companies are leveraging AI for advertising strategies that enhance reader engagement and increase revenue potential.

We Made a Fake Ad Using OpenAI's Text-to-Video App, Sora. The Results Were Mixed

Sora represents a promising advancement in AI-driven video marketing, but has significant limitations to address before it can replace traditional methods.

moreopenai

US Rollout of Netflix Ad Stack Set for April; UK Introduces New Online Safety Regulations for Tech Firms; UK Creatives Seek Copyright Protections from AI

Netflix is launching its own ad tech stack in April, eliminating third-party involvement in ad transactions.

New UK regulations mandate tech firms to tackle illegal online activity under the Online Safety Act by March 2025.

UK creatives advocate for stronger copyright protections amidst the rise of AI-generated content.

Nexxen Reports CTV Growth in EMEA, Further Expands U.K. Teams

Nexxen's CTV revenue in EMEA surged over 19% from H1 2023 to H1 2024, driven by strategic hiring.

AMA Launches Enhanced Data Management Tool For Brands - Podcaster News

The update simplifies first-party data management for brands through Google Sheets integration, enhancing personalization and real-time relevance in campaigns.

How MNTN Is Bringing Hollywood Creativity to Small Business

Ryan Reynolds combines business savvy with humility and vulnerability, contributing significantly to MNTN's success in the advertising space.

Queries mount as The Trade Desk takes an unprecedented step into TV's adland

The Trade Desk is launching Ventura, a CTV operating system, in 2025 aimed at enhancing advertising experiences and streamlining ad supply chains.

#generative-ai

Unleashing Stability AI's most advanced text-to-image models for media, marketing and advertising: Revolutionizing creative workflows | Amazon Web Services

Enterprises in media, advertising, and entertainment must leverage generative AI advancements to adapt and innovate in content creation.

AI Driving Innovation at Ad Tech Connect

Generative AI is transforming advertising technology through automation, personalization, and enhanced communication strategies.

Moet Hennessy on balancing generative AI hype with luxury expectations

Generative AI offers great potential for personalized branding and efficiency in luxury marketing, but must be implemented carefully to maintain brand integrity.

Unleashing Stability AI's most advanced text-to-image models for media, marketing and advertising: Revolutionizing creative workflows | Amazon Web Services

Enterprises in media, advertising, and entertainment must leverage generative AI advancements to adapt and innovate in content creation.

AI Driving Innovation at Ad Tech Connect

Generative AI is transforming advertising technology through automation, personalization, and enhanced communication strategies.

Moet Hennessy on balancing generative AI hype with luxury expectations

Generative AI offers great potential for personalized branding and efficiency in luxury marketing, but must be implemented carefully to maintain brand integrity.

moregenerative-ai

OpenWeb Founder Loses Court Appeal Over Dramatic Ousting

Nadav Shoval lost his bid to be reinstated as CEO of OpenWeb after the court ruled against his claims regarding improper termination.

Skyrise & Cedara Partner to Help Advertisers Measure & Reduce Environmental Impact of Media Campaigns

Skyrise has partnered with Cedara to provide advertisers with effective tools for measuring and reducing carbon emissions in media campaigns.

Mollie Spilman Joins ArcSpan's Advisory Board - ExchangeWire.com

Mollie Spilman joins ArcSpan's Advisory Board to enhance AI-powered audience monetisation solutions.

Content Ignite is Now a Google Certified Publishing Partner

Content Ignite is now a Google Certified Publishing Partner, highlighting its commitment to enhancing publisher revenues with advanced monetisation tools.

Clinch's Charel MacIntosh, Honoured as a 2024 P2PI Women of Excellence Award Winner - ExchangeWire.com

Charel MacIntosh received the 2024 Women of Excellence Award for her leadership and contributions to advertising technology.

Ousted OpenWeb CEO Sues OpenWeb, Alleges Illegal Boardroom Coup

Nadav Shoval has won a temporary injunction against his ousting from OpenWeb after alleging a boardroom coup led by some board members.

IAB Tech Lab releases protocol for private sharing of conversion data | MarTech

ADMaP aims to enhance advertiser-publisher collaboration while safeguarding user privacy in attribution measurement, amidst increasing challenges with traditional identifiers.

#advertising-technology#advertising-technology

AlgoriX & GeoEdge Expand Partnership to Secure the Ad Supply Chain Against Malvertising

Think It's Too Late to Buy AppLovin Stock? Here's the Biggest Reason Why There's Still Time. | The Motley Fool

Why AppLovin Stock Crashed on Thursday | The Motley Fool

Move Over Nvidia and Palantir, This AI Juggernaut Is Up 628% Year to Date. Can the Stock's Momentum Continue?

AppLovin (APP) Price Prediction and Forecast 2025-2030 (March 21)

Think It's Too Late to Buy AppLovin Stock? Here's the Biggest Reason Why There's Still Time. | The Motley Fool

Why AppLovin Stock Crashed on Thursday | The Motley Fool

Move Over Nvidia and Palantir, This AI Juggernaut Is Up 628% Year to Date. Can the Stock's Momentum Continue?

AppLovin (APP) Price Prediction and Forecast 2025-2030 (March 21)

AdTech CEO whose products detected ad fraud jailed for fraud

The future of AR advertising: how Yiftah Frechter is leading the way

Financial Times, MiQ and Uber Advertising are 2024 Digiday Awards Europe finalists

Google Ads Images Expand Swipe Carousel Double

Financial Times, MiQ and Uber Advertising are 2024 Digiday Awards Europe finalists

Google Ads Images Expand Swipe Carousel Double

The New Era of Cookie-less Ad Targeting

Displayce Unveils New Brand Identity & Reaffirms Global Ambitions

Google Response Search Ads (RSAs) May Show Second Headline In Sitelinks

Google is Testing a New Search Advertising Tool

Unboxing Amazon Ads' Ad Tech | AdExchanger

Amazon unboxes advertiser capabilities spanning AI, DSP and insights

The New Era of Cookie-less Ad Targeting

Displayce Unveils New Brand Identity & Reaffirms Global Ambitions

Google Response Search Ads (RSAs) May Show Second Headline In Sitelinks

Google is Testing a New Search Advertising Tool

Unboxing Amazon Ads' Ad Tech | AdExchanger

Amazon unboxes advertiser capabilities spanning AI, DSP and insights

Data Broker Brags About Having Highly Detailed Personal Information on Nearly All Internet Users

PubMatic's CTV Business Doubles, Now 20% of Revenue | The Motley Fool

Why The Trade Desk Stock Got Smashed Today | The Motley Fool

PubMatic's CTV Business Doubles, Now 20% of Revenue | The Motley Fool

Why The Trade Desk Stock Got Smashed Today | The Motley Fool

Clinch Introduces First-to-Market Dynamic Font Feature & Automated Subtitles

The Stack: Streaming TV On a Roll?

How to disable ACR on your TV (and why you shouldn't wait to do it)

Taboola Expands Beyond Native Ads with Realize

DoubleVerify Strengthens Media Quality Authentication on Snap with Brand Safety & Suitability Measurement

The Trade Desk is building a smart TV operating system called Ventura

PubMatic & Adelaide Unveil First-to-Market Integration to Reinvent Attention-Based Media Quality Targeting

Verve Hires Industry Veteran Grant Gudgel as New Senior VP of Marketing

Top 10 Highest-Quality Publishers for 2024 Revealed by Picnic - Yahoo Top the List

Taboola Expands Beyond Native Ads with Realize

DoubleVerify Strengthens Media Quality Authentication on Snap with Brand Safety & Suitability Measurement

The Trade Desk is building a smart TV operating system called Ventura

PubMatic & Adelaide Unveil First-to-Market Integration to Reinvent Attention-Based Media Quality Targeting

Verve Hires Industry Veteran Grant Gudgel as New Senior VP of Marketing

Top 10 Highest-Quality Publishers for 2024 Revealed by Picnic - Yahoo Top the List

Opal, a Vancouver startup that automates back-office tasks for ad agencies, raises $1.5M

Exclusive: Rembrand raises $23M Series A for virtual product placement

Opal, a Vancouver startup that automates back-office tasks for ad agencies, raises $1.5M

Exclusive: Rembrand raises $23M Series A for virtual product placement

Reddit surges to new high after strong holiday-quarter forecast

The Trade Desk missed its revenue target for the first time, here's how CEO Jeff Green pledged to fix it

Reddit surges to new high after strong holiday-quarter forecast

The Trade Desk missed its revenue target for the first time, here's how CEO Jeff Green pledged to fix it

Amazon Wants To Sell Its Ad-Tech To Retailers. Is It A Trojan Horse?

Retail Media's 3 Biggest Challenges to Grow

Amazon unboxes advertiser capabilities spanning AI, DSP and insights

Ulta Beauty expands retail media network, welcomes non-beauty advertisers

Adtech Firm Criteo Lays Out Its Plan to Win in Retail Media

Advertisers Can Now See if Streaming Ads on Amazon Drive Sales at Walmart and Target

Amazon Wants To Sell Its Ad-Tech To Retailers. Is It A Trojan Horse?

Retail Media's 3 Biggest Challenges to Grow

Amazon unboxes advertiser capabilities spanning AI, DSP and insights

Ulta Beauty expands retail media network, welcomes non-beauty advertisers

Adtech Firm Criteo Lays Out Its Plan to Win in Retail Media

Advertisers Can Now See if Streaming Ads on Amazon Drive Sales at Walmart and Target

Elon Musk's X has signed up a new adtech partner as it looks to bring on more advertisers

Future of TV Briefing: Separating signal from noise when it comes to CTV advertising's content signal complaints

Omnicom's IPG Acquisition Can Rival Publicis' Data and AI Supremacy, But It Won't Be Without Challenges

Adform Expands UK Operations with Significant Director Appointments

Omnicom's IPG Acquisition Can Rival Publicis' Data and AI Supremacy, But It Won't Be Without Challenges

Adform Expands UK Operations with Significant Director Appointments

Podscribe Launches Enhanced "Double Device Graph" for Updated Measurement Accuracy - Podcaster News

OpenX Elevates Tyler Romasco to SVP, Global Publisher Development

Telcos in ad tech, haven't we seen this movie before?

SoundStack Appoints Rockie Thomas Chief Strategy Officer - Podcaster News

Clinch Appoints Roy Balle as New Chief Financial Officer

SoundStack Appoints Rockie Thomas Chief Strategy Officer - Podcaster News

#advertising-technology
#advertising-technology