#advertising-technology

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fromAdExchanger
2 days ago

Why Developer Experience Is The Next Battleground In Programmatic Advertising | AdExchanger

Today's developers face a multitude of challenges including heavy workloads and complex tech stacks, which hamper their capacity to innovate and adopt new solutions.
Software development
#the-trade-desk
fromAol
6 days ago
E-Commerce

Should You Buy The Trade Desk Stock After Its 40% Crash Post-Earnings? Wall Street Says This Will Happen Next.

fromAol
6 days ago
E-Commerce

Should You Buy The Trade Desk Stock After Its 40% Crash Post-Earnings? Wall Street Says This Will Happen Next.

fromCFO Dive
1 week ago

The Trade Desk names new CFO, warns of tariff disruption

Alex Kayyal has been appointed CFO of The Trade Desk, replacing long-time CFO Laura Schenkein, effective August 21.
#applovin
fromExchangewire
1 week ago

Covatic Launches Audience Retargeting Solution

Covatic launches Audience Retargeting, enhancing user re-engagement across digital platforms while prioritizing privacy and data protection.
fromSFGATE
1 week ago

Tech startup worth $2B grabs Bay Area office from Meta

Moloco expands headquarters with a new 60,000-square-foot office in Menlo Park, reflecting its rapid growth and strategic investment in Bay Area talent.
fromThe Motley Fool
1 week ago

Entravision (EVC) Q2 Revenue Jumps 22% | The Motley Fool

Entravision Communications reported a 22% rise in GAAP revenue, reaching $100.7 million in Q2 2025, driven by a 66% increase in digital Advertising Technology & Services segment.
E-Commerce
fromVariety
1 week ago

Nielsen, WPP Media Strike New Audience-Measurement Data Agreement

By integrating Nielsen's advanced audiences into WPP Open, we're building a more seamless, interoperable planning and measurement ecosystem that empowers advertisers to optimize performance and accelerate growth.
Marketing tech
E-Commerce
fromBusiness Insider
1 week ago

Adtech company OpenX sues Google, accusing it of anticompetitive tactics that 'crippled' its growth

OpenX has sued Google for anticompetitive practices in the digital advertising market, claiming its actions have severely hindered competitors.
E-Commerce
fromExchangewire
1 week ago

Nexxen Bolsters Commercial Leadership with Enterprise & Data Hires

Nexxen enhances its leadership team with two key appointments focused on enterprise sales growth and innovative data solutions.
fromApp Developer Magazine
7 months ago

X Ads AppsFlyer SRN Launch

AppsFlyer and X Ads launched an Advanced Self-Reporting Network integration for iOS, enhancing mobile advertising measurement.
#meta-platforms
fromThe Motley Fool
2 weeks ago
Tech industry

Prediction: This Unstoppable Artificial Intelligence (AI) Stock Will Join Nvidia, Microsoft, Apple, Amazon, and Alphabet in the $2 Trillion Club by Year's End | The Motley Fool

fromAol
2 months ago
Marketing tech

Prediction: Meta Platforms Will Be a $3 Trillion Company in 5 Years

fromThe Motley Fool
2 weeks ago
Tech industry

Prediction: This Unstoppable Artificial Intelligence (AI) Stock Will Join Nvidia, Microsoft, Apple, Amazon, and Alphabet in the $2 Trillion Club by Year's End | The Motley Fool

fromAol
2 months ago
Marketing tech

Prediction: Meta Platforms Will Be a $3 Trillion Company in 5 Years

#ai
Privacy technologies
fromZDNET
3 weeks ago

How to turn off ACR on your TV (and why you shouldn't wait to do it)

Smart TVs with automatic content recognition (ACR) enable invasive ad surveillance by gathering viewer data for targeted advertising.
fromExchangewire
3 weeks ago

The End of Everything (Except the Actual Ad Tech Problems)

The advertising technology industry faces pervasive issues like fraud and disinformation that need serious examination for progress.
fromThe Drum
4 weeks ago

Outrun the bear: why 'good enough' isn't fast enough anymore

Marketers under pressure to show results faster are racing for progress, not perfection, needing to be more performant than they were yesterday.
Marketing
Media industry
fromPodcaster News
1 month ago

Bauer Media Audio Appoints Paul Eldon As Director Of Measurement - Podcaster News

Paul Eldon joins Bauer Media Audio as Director of Measurement, focusing on improving audio measurement and maximizing its value across platforms.
fromwww.amny.com
1 month ago

Jose Bayona wants to use AI to empower community media and change how NYC talks to itself | amNewYork

Jose Bayona's journey from an immigrant to a key figure in New York City's Office of Ethnic and Community Media highlights his commitment to connecting diverse communities through innovative approaches.
Artificial intelligence
fromAdExchanger
1 month ago

Scibids Alum Eric Schwartz Joins AI Sales Optimization Startup Scowtt As CRO | AdExchanger

At MIQ, I wanted to give clients the opportunity to do things themselves. We had traders that were building decision trees manually and making optimizations, so I thought, how can we automate, save time?
Marketing
fromExchangewire
1 month ago

Seedtag Appoints Brian Gleason as New Chief Executive Officer

Brian Gleason's extensive experience leading large-scale ad tech organisations will be instrumental in delivering Seedtag's global expansion and deepening its leadership in neuro-contextual AI.
Marketing
fromExchangewire
1 month ago

Pentaleap and Skai Announce Partnership to Democratise and Advance an Open Retail Media Ecosystem

Our mission at Pentaleap has always been to democratise retail media - giving retailers and brands the tools they need to grow, without locking them into closed ecosystems.
E-Commerce
fromSFGATE
1 month ago

San Francisco tech company once worth $425 million goes bankrupt

Marin Software filed for bankruptcy after struggling against Google and Meta, despite a promising start and previous $425 million valuation.
fromExchangewire
1 month ago

DoubleVerify Debuts First-of-Its-Kind Attention Measurement for Social, Launching with Snap

DoubleVerify launched DV Authentic Attention® for Social, integrating eye-tracking insights with ad performance metrics on Snapchat.
#smart-tvs
fromZDNET
1 month ago
Privacy technologies

How to turn off ACR on your TV (and why it make such a big difference)

fromZDNET
1 month ago
Privacy technologies

How to disable ACR on your TV (and why doing so makes such a big difference)

fromZDNET
3 months ago
Privacy technologies

How to disable ACR on your TV (and why you shouldn't wait to do it)

fromZDNET
3 months ago
Privacy technologies

How to disable ACR on your TV (and why it makes such a big difference for privacy)

fromZDNET
1 month ago
Privacy technologies

How to turn off ACR on your TV (and why it make such a big difference)

fromZDNET
1 month ago
Privacy technologies

How to disable ACR on your TV (and why doing so makes such a big difference)

Privacy technologies
fromZDNET
3 months ago

How to disable ACR on your TV (and why it makes such a big difference for privacy)

Smart TVs utilize ACR technology for ad targeting, posing serious privacy issues regarding viewer data collection.
fromExchangewire
1 month ago

MGID Launches CPA Tune, Delivering 155% Higher Conversion Rates Through Automated Bid Optimisation

MGID's CPA Tune uses machine learning to optimize advertising campaigns for better conversions and efficiency at scale, marking a significant advancement in native advertising.
Marketing tech
fromExchangewire
1 month ago

JWP Connatix Names Chris Maccaro as Chief Revenue Officer

Chris Maccaro joins JWP Connatix as Chief Revenue Officer, focusing on global revenue strategy post-merger, bringing extensive experience in digital media.
fromLogRocket Blog
1 month ago

A complete guide to AdTech for product managers - LogRocket Blog

Understanding the complexity of AdTech is crucial for successful monetization with ads.
Sustainable profit from ads requires knowledge of the advertising ecosystem.
fromExchangewire
1 month ago

Frameplay & iion Form Strategic Partnership to Create Global In-Game Advertising Powerhouse

Frameplay and iion partner to enhance global in-game advertising capabilities, offering brands and publishers unprecedented reach and engagement.
#applovin-corp
from24/7 Wall St.
2 months ago
Marketing tech

AppLovin (NASDAQ: APP) Stock Price Prediction and Forecast 2025-2030 (June 13)

AppLovin Corp. has seen remarkable stock growth despite recent challenges, driven by its business model and market trends in advertising.
from24/7 Wall St.
3 months ago
Marketing tech

AppLovin (NASDAQ: APP) Stock Price Prediction and Forecast 2025-2030 (May 9)

AppLovin's stock has surged 485.2% since its IPO in 2021, despite recent challenges.
A better-than-expected earnings report has recently boosted the stock by 10.3%.
Marketing tech
from24/7 Wall St.
3 months ago

AppLovin (NASDAQ: APP) Stock Price Prediction and Forecast 2025-2030 (May 9)

AppLovin's stock has surged 485.2% since its IPO in 2021, despite recent challenges.
A better-than-expected earnings report has recently boosted the stock by 10.3%.
fromExchangewire
2 months ago

Adform Accelerates Digital-Out-of-Home Growth as First Global Omnichannel DSP to Launch Visual Planning Interface

Adform's new digital-out-of-home planner revolutionizes how advertisers access and manage DOOH inventory, enabling enhanced omnichannel campaign strategies through advanced targeting and reporting.
Marketing tech
fromExchangewire
2 months ago

Multilocal Backs the Future of Ad Tech with Strategic Investment in FirstPartyCapital

This investment will allow Multilocal to continue to reshape ad tech by expanding our reach and unlocking areas of new opportunity, helping to steer the next evolution of programmatic advertising and enabling future industry leaders.
European startups
Artificial intelligence
fromZDNET
2 months ago

You can produce video ads in seconds with Amazon's new AI tool - here's how

Amazon Ads has launched a new Video Generation platform that utilizes generative AI to create advertisements more quickly and affordably.
Marketing tech
fromDigiday
2 months ago

Scope3 inks TikTok sustainability pact, reveals Brand Stories tie-up with OMG

Scope3's new partnerships leverage AI for innovative advertising solutions and improved brand safety.
#google-ads
fromExchangewire
2 months ago

Equativ Finalises Merger with Sharethrough, Launches Rebrand to Reflect Unified Vision & Scale

Equativ announces the full unification of Sharethrough into its global brand and operations, forming one of the largest independent media platforms.
Marketing tech
Marketing tech
fromForbes
2 months ago

Meta, AI Stalk Hollywood As AWE Opens And Tribeca, Cannes Spotlight XR

AWE 2024 showcases that XR technology is becoming mainstream due to improved hardware and reducing barriers thanks to AI.
Meta plans to fully automate ad creation to enhance advertising effectiveness by 2026.
Meta seeks Hollywood partnerships for exclusive content to bolster their new VR headset launch.
fromExchangewire
2 months ago

Seedtag Unveils Neuro-Contextual Advertising, Entering a New Era of Contextual Targeting

Seedtag has launched neuro-contextual advertising, integrating AI and neuroscience to improve marketing effectiveness.
This approach enhances traditional targeting by understanding deeper human signals like emotion and intent.
fromAdweek
2 months ago

The Trade Desk's Deal Desk Aims to Save Advertisers Hours of Deal-Making Headaches

The Trade Desk is launching Deal Desk to streamline the creation and management of deal IDs for advertisers and publishers.
fromDigiday
2 months ago

The Trade Desk lifts the lid on Deal Desk a 'hub for PMP management'

The Trade Desk's Deal Desk aims to resolve inefficiencies in the Deal ID ecosystem.
fromThe Drum
2 months ago

Waymark's Alex Persky-Stern on the future of creative production

AI technology has greatly accelerated the advertising process, enabling the creation of a complete campaign in just 72 hours.
Marketing tech
fromExchangewire
2 months ago

Digest: Meta Planning to Fully Automate Ad Creation; Big Tech Under Legal Pressure

Meta is advancing AI in advertising and compliance, aiming for high efficiency and personalization.
Big Tech is under scrutiny, with Google settling legal issues.
fromExchangewire
2 months ago

Bedrock Platform & Evorra Announce Partnership to Power Responsible, Scalable Audience Activation

Bedrock Platform partners with Evorra to enhance media buying efficiency through privacy-compliant audience targeting.
Marketing tech
fromExchangewire
2 months ago

El Nacional Unlocks 11% RPM Uplift with Pubstack's Server-Side Technology - ExchangeWire.com

El Nacional increased RPM by 11% using Pubstack's server-side integration, enhancing programmatic revenue without additional technical resources.
#mntn
fromInc
2 months ago
Marketing tech

Mark Douglas Touts MNTN's IPO, Expected to Raise $187 Million in Debut

fromInc
2 months ago
Marketing tech

Mark Douglas Touts MNTN's IPO, Expected to Raise $187 Million in Debut

Marketing tech
fromFast Company
2 months ago

MNTN IPO: Stock price soars by double digits as Ryan Reynolds-linked ad-tech firm debuts on NYSE

MNTN Inc's IPO reflects growing investor interest in ad-supported streaming, with strong early trading shares and a valuation reaching $1.2 billion.
fromAdweek
2 months ago

WBD Ad Leaders Explain How IP Like Harry Potter Adds to Adtech Wizardry

Ryan Gould emphasized that the success of their One WBD approach has resulted in clients effectively utilizing their IP to enhance brand messaging across various platforms.
Marketing tech
Marketing tech
fromThe Drum
2 months ago

Gen AI creative is just about to change the face of out of home advertising

Generative AI could revolutionize out-of-home advertising by enabling hyper-personalized and real-time creatives at scale.
fromExchangewire
2 months ago

Spyrosoft Group Launches New Ad Tech & Martech Development Company

This newly established entity marks an exciting milestone in our strategic growth, focusing on innovative software development services tailored for the advertising and marketing technology sectors.
Marketing tech
Marketing tech
fromExchangewire
2 months ago

Nexxen Expands EMEA Sales Leadership with Lisa Kalyuzhny

Nexxen appointed Lisa Kalyuzhny as VP of sales, EMEA, to drive revenue growth and deepen agency and brand relationships.
Marketing tech
fromTechRadar
3 months ago

Prepare for an AI-powered ad nightmare - Netflix and YouTube just revealed new kinds of commercials that could take streaming to dark places

Netflix and YouTube plan to introduce AI-generated ads that blend seamlessly with content, enhancing viewer engagement and revenue models.
fromExchangewire
3 months ago

Perion Announces Preliminary First Quarter 2025 Results

Perion's preliminary first quarter results exceeded expectations, showcasing continued momentum and the strength of core growth engines, reinforcing belief in the Perion One strategy.
Marketing tech
fromExchangewire
3 months ago

Digest: Walmart Drops Plan to Sell Ad Tech Stack to Retailers; Temu Abandons Chinese Imports Model to Avoid Tariffs

Walmart's decision to abandon its white-labeled ad tech stack signifies a shift away from sharing its ecommerce technology with other retailers.
Marketing tech
#antitrust
fromTipRanks Financial
3 months ago
Marketing tech

Next Phase of Google's (GOOGL) U.S. Antitrust Trial Set for September 22 - TipRanks.com

The upcoming trial on September 22 addresses Google's monopoly issues in online advertising.
Google was found liable for maintaining illegal monopolies in the online advertising sector.
fromThe Verge
3 months ago
Marketing tech

Google loses adtech monopoly case

The DOJ has successfully challenged Google's monopoly power in the advertising technology sector.
Marketing tech
fromTipRanks Financial
3 months ago

Next Phase of Google's (GOOGL) U.S. Antitrust Trial Set for September 22 - TipRanks.com

The upcoming trial on September 22 addresses Google's monopoly issues in online advertising.
Google was found liable for maintaining illegal monopolies in the online advertising sector.
#google
fromExchangewire
3 months ago
Marketing tech

Digest: Judge Sets May Hearing to discuss Remedies in Google Ad Tech Case; Banijay in Early Talks Over Potential ITV Takeover

fromAol
3 months ago
Marketing tech

Google to appeal against part of US court's decision in monopoly case

Marketing tech
fromTheregister
3 months ago

Google unfairly monopolized publisher ad world, judge rules

Google was found to have violated antitrust laws regarding monopolistic practices in certain markets, but cleared of others.
Marketing tech
fromExchangewire
3 months ago

Digest: Judge Sets May Hearing to discuss Remedies in Google Ad Tech Case; Banijay in Early Talks Over Potential ITV Takeover

Google faces a May hearing over remedies for its dominance in online advertising.
Alphabet reported strong Q1 earnings despite ongoing antitrust trials.
fromAol
3 months ago
Marketing tech

Google to appeal against part of US court's decision in monopoly case

Marketing tech
fromTheregister
3 months ago

Google unfairly monopolized publisher ad world, judge rules

Google was found to have violated antitrust laws regarding monopolistic practices in certain markets, but cleared of others.
fromExchangewire
3 months ago

LoopMe Partners with Microsoft Advertising to Offer Real-Time Brand Optimisation to Advertisers via Microsoft Curate

As the global leader in brand performance, being part of the Microsoft Advertising partner programme is high recognition of the market prominence and value of LoopMe's brand advertising performance solutions.
Marketing tech
fromThe Drum
3 months ago

Meet the founder betting big on data transparency: inside Aubriana Alvarez Lopez's Agnitio

Agnitio.ai launched an AI tool to enhance ad operations by providing brands with streamlined data management and greater transparency.
Marketing tech
fromAdweek
3 months ago

Advertisers Can Now Measure In-Store Ads Across Grocery Retailers

Grocery TV enables measurement of in-store digital ads across multiple retailers, streamlining advertising effectiveness.
fromExchangewire
3 months ago

The Evolution of SSPs & DSPs: Are We Headed for a Converged Future?

The advertising ecosystem may trend towards a converged platform, impacting the traditional roles of SSPs and DSPs.
Media industry
fromExchangewire
3 months ago

Ad Innovation Powers Secure, Premium CTV Viewer Experiences

GeoEdge is enhancing the CTV viewer experience by addressing critical issues in creative quality control for ads.
fromAdweek
3 months ago

Adtech Firm Criteo Is Pitching Hundreds of Retailers on a New Video Ad

Criteo introduces standardized onsite shoppable video ads for retailers.
Advertisers can easily buy video ads across multiple retail media networks.
fromExchangewire
3 months ago

LightBoxTV Partners on AI R&D Initiative to Advance TV Advertising

LightBoxTV is pioneering AI-driven TV advertising by partnering with Xenet to enhance data-driven decision-making, campaign optimization, and measurement across TV platforms.
Marketing tech
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