#advertising-technology

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#google

Judge to hear arguments on whether Google's advertising tech constitutes a monopoly

Google is facing a DOJ trial alleging monopolistic practices in online advertising.
Potential ruling could lead to drastic measures, including divestitures of Google's ad tech.

Google faces new antitrust trial after ruling declaring search engine a monopoly

Google faces a new antitrust lawsuit threatening its advertising technology monopoly, following a recent ruling declaring its search engine an illegal monopoly.

Google Ads Antitrust Trial Winds to a Close

Google is facing a court case over alleged monopolistic practices in online advertising.

Google, DOJ wrap up second antitrust trial

The DOJ argues that Google has a monopoly in three major ad tech markets, while Google claims it competes in a broader advertising ecosystem.

US v. Google redux: all the news from the ad tech trial

The trial examines allegations of Google's monopoly in advertising technology markets.

UK data regulator criticises Google for irresponsible' ad tracking change

Google criticized for enabling invasive user tracking through fingerprinting, undermining privacy and user consent.

Judge to hear arguments on whether Google's advertising tech constitutes a monopoly

Google is facing a DOJ trial alleging monopolistic practices in online advertising.
Potential ruling could lead to drastic measures, including divestitures of Google's ad tech.

Google faces new antitrust trial after ruling declaring search engine a monopoly

Google faces a new antitrust lawsuit threatening its advertising technology monopoly, following a recent ruling declaring its search engine an illegal monopoly.

Google Ads Antitrust Trial Winds to a Close

Google is facing a court case over alleged monopolistic practices in online advertising.

Google, DOJ wrap up second antitrust trial

The DOJ argues that Google has a monopoly in three major ad tech markets, while Google claims it competes in a broader advertising ecosystem.

US v. Google redux: all the news from the ad tech trial

The trial examines allegations of Google's monopoly in advertising technology markets.

UK data regulator criticises Google for irresponsible' ad tracking change

Google criticized for enabling invasive user tracking through fingerprinting, undermining privacy and user consent.
moregoogle
#openai

Innovation meets litigation: How media companies are tackling AI's complex impact

Media companies are leveraging AI for advertising strategies that enhance reader engagement and increase revenue potential.

We Made a Fake Ad Using OpenAI's Text-to-Video App, Sora. The Results Were Mixed

Sora represents a promising advancement in AI-driven video marketing, but has significant limitations to address before it can replace traditional methods.

Innovation meets litigation: How media companies are tackling AI's complex impact

Media companies are leveraging AI for advertising strategies that enhance reader engagement and increase revenue potential.

We Made a Fake Ad Using OpenAI's Text-to-Video App, Sora. The Results Were Mixed

Sora represents a promising advancement in AI-driven video marketing, but has significant limitations to address before it can replace traditional methods.
moreopenai

US Rollout of Netflix Ad Stack Set for April; UK Introduces New Online Safety Regulations for Tech Firms; UK Creatives Seek Copyright Protections from AI

Netflix is launching its own ad tech stack in April, eliminating third-party involvement in ad transactions.
New UK regulations mandate tech firms to tackle illegal online activity under the Online Safety Act by March 2025.
UK creatives advocate for stronger copyright protections amidst the rise of AI-generated content.

Nexxen Reports CTV Growth in EMEA, Further Expands U.K. Teams

Nexxen's CTV revenue in EMEA surged over 19% from H1 2023 to H1 2024, driven by strategic hiring.
#digital-advertising

DoubleVerify Strengthens Media Quality Authentication on Snap with Brand Safety & Suitability Measurement

DoubleVerify expands partnership with Snap to enhance brand safety and measurement for advertisers, ensuring the integrity of campaigns on user-generated content platforms.

The Trade Desk is building a smart TV operating system called Ventura

The Trade Desk is developing a connected television operating system to address conflicts of interest in advertising by existing OS providers.

RAIN Notes: September 10

Amaze Media Labs launched a network to enhance podcast listener engagement and acquisition through contextual advertising and a premium publisher network.

PubMatic & Adelaide Unveil First-to-Market Integration to Reinvent Attention-Based Media Quality Targeting

Integration of media quality measurement enhances efficiency and scalability for advertisers.
Buyers can now apply Adelaide's attention data seamlessly to any media deal for optimal results.

Clinch Launches GenAI-Powered 'Copilot' - ExchangeWire.com

Clinch's Flight Control introduces Copilot, an AI-powered tool enhancing campaign efficiency by automating workflows and providing strategic insights to advertisers.

Top 10 Highest-Quality Publishers for 2024 Revealed by Picnic - Yahoo Top the List

Picnic's Media Quality Report defines and measures media quality in digital advertising, recognizing the top UK publishers for 2024 based on their quality standards.

DoubleVerify Strengthens Media Quality Authentication on Snap with Brand Safety & Suitability Measurement

DoubleVerify expands partnership with Snap to enhance brand safety and measurement for advertisers, ensuring the integrity of campaigns on user-generated content platforms.

The Trade Desk is building a smart TV operating system called Ventura

The Trade Desk is developing a connected television operating system to address conflicts of interest in advertising by existing OS providers.

RAIN Notes: September 10

Amaze Media Labs launched a network to enhance podcast listener engagement and acquisition through contextual advertising and a premium publisher network.

PubMatic & Adelaide Unveil First-to-Market Integration to Reinvent Attention-Based Media Quality Targeting

Integration of media quality measurement enhances efficiency and scalability for advertisers.
Buyers can now apply Adelaide's attention data seamlessly to any media deal for optimal results.

Clinch Launches GenAI-Powered 'Copilot' - ExchangeWire.com

Clinch's Flight Control introduces Copilot, an AI-powered tool enhancing campaign efficiency by automating workflows and providing strategic insights to advertisers.

Top 10 Highest-Quality Publishers for 2024 Revealed by Picnic - Yahoo Top the List

Picnic's Media Quality Report defines and measures media quality in digital advertising, recognizing the top UK publishers for 2024 based on their quality standards.
moredigital-advertising
from Adweek
1 week ago

Omnicom's IPG Acquisition Can Rival Publicis' Data and AI Supremacy, But It Won't Be Without Challenges

Omnicom's $14 billion acquisition of IPG positions it to enhance its tech and advertising capabilities, challenging competitors like Publicis Groupe.
#first-party-data

AMA Launches Enhanced Data Management Tool For Brands - Podcaster News

The update simplifies first-party data management for brands through Google Sheets integration, enhancing personalization and real-time relevance in campaigns.

First-id & Decentriq Redefine the Future of Data Collaboration for Brands & Publishers in France

The Decentriq-First-id partnership revolutionizes data collaboration by providing a secure method for brands and publishers to utilize first-party identifiers.

It's Blockgraph's Turn To Launch A Self-Service Platform For CTV Advertisers | AdExchanger

Blockgraph has launched OnDemand, a self-service platform allowing marketers to integrate their first-party data with media sellers and publishers.

AMA Launches Enhanced Data Management Tool For Brands - Podcaster News

The update simplifies first-party data management for brands through Google Sheets integration, enhancing personalization and real-time relevance in campaigns.

First-id & Decentriq Redefine the Future of Data Collaboration for Brands & Publishers in France

The Decentriq-First-id partnership revolutionizes data collaboration by providing a secure method for brands and publishers to utilize first-party identifiers.

It's Blockgraph's Turn To Launch A Self-Service Platform For CTV Advertisers | AdExchanger

Blockgraph has launched OnDemand, a self-service platform allowing marketers to integrate their first-party data with media sellers and publishers.
morefirst-party-data

SoundStack Appoints Rockie Thomas Chief Strategy Officer - Podcaster News

Audio publishers need agency over their business for future success.
#digital-marketing

Unboxing Amazon Ads' Ad Tech | AdExchanger

Amazon Ads is emerging as a leading ad platform with advanced optimization tools.
News publishers are advocating for customized brand safety measures to better suit their inventory.

Amazon unboxes advertiser capabilities spanning AI, DSP and insights

Amazon Ads introduced several new features to improve advertising efficiency, including a generative AI creative studio and enhanced campaign management tools.

Operator-backed ad tech venture moves into Austria

Utiq partners with A1 Telekom Austria to enhance responsible digital marketing through improved consent management and data privacy.

Taboola Introduces Abby, an Industry-First Generative AI Assistant

Taboola launches Abby, a Generative AI tool enabling advertisers to create campaigns easily and efficiently.

An ad giant wants to control your next TV's OS

The Trade Desk's Ventura aims to create a more efficient and advertiser-friendly TV ecosystem.

Analyst reset Meta stock price target ahead of Q3 earnings

Meta is leveraging AI to enhance ad targeting and automation, but human involvement remains crucial.
Meta's AI tools have improved ad conversion rates significantly, reflecting its growing impact on advertising.

Unboxing Amazon Ads' Ad Tech | AdExchanger

Amazon Ads is emerging as a leading ad platform with advanced optimization tools.
News publishers are advocating for customized brand safety measures to better suit their inventory.

Amazon unboxes advertiser capabilities spanning AI, DSP and insights

Amazon Ads introduced several new features to improve advertising efficiency, including a generative AI creative studio and enhanced campaign management tools.

Operator-backed ad tech venture moves into Austria

Utiq partners with A1 Telekom Austria to enhance responsible digital marketing through improved consent management and data privacy.

Taboola Introduces Abby, an Industry-First Generative AI Assistant

Taboola launches Abby, a Generative AI tool enabling advertisers to create campaigns easily and efficiently.

An ad giant wants to control your next TV's OS

The Trade Desk's Ventura aims to create a more efficient and advertiser-friendly TV ecosystem.

Analyst reset Meta stock price target ahead of Q3 earnings

Meta is leveraging AI to enhance ad targeting and automation, but human involvement remains crucial.
Meta's AI tools have improved ad conversion rates significantly, reflecting its growing impact on advertising.
moredigital-marketing
#ipo

Ryan Reynolds's ad tech firm MNTN looks to Morgan Stanley for 2025 IPO

MNTN, considering an IPO with Morgan Stanley, is redefining TV advertising under Ryan Reynolds's leadership.

How MNTN Is Bringing Hollywood Creativity to Small Business

Ryan Reynolds combines business savvy with humility and vulnerability, contributing significantly to MNTN's success in the advertising space.

Ryan Reynolds's ad tech firm MNTN looks to Morgan Stanley for 2025 IPO

MNTN, considering an IPO with Morgan Stanley, is redefining TV advertising under Ryan Reynolds's leadership.

How MNTN Is Bringing Hollywood Creativity to Small Business

Ryan Reynolds combines business savvy with humility and vulnerability, contributing significantly to MNTN's success in the advertising space.
moreipo
#the-trade-desk

Queries mount as The Trade Desk takes an unprecedented step into TV's adland

The Trade Desk is launching Ventura, a CTV operating system, in 2025 aimed at enhancing advertising experiences and streamlining ad supply chains.

'They're wrong': The Trade Desk CEO denies Roku rival rumor amid reports it's building a smart TV operating system

The Trade Desk is not looking to compete with companies like Roku; instead, it aims to enhance partnerships and focus on the ad infrastructure.

Queries mount as The Trade Desk takes an unprecedented step into TV's adland

The Trade Desk is launching Ventura, a CTV operating system, in 2025 aimed at enhancing advertising experiences and streamlining ad supply chains.

'They're wrong': The Trade Desk CEO denies Roku rival rumor amid reports it's building a smart TV operating system

The Trade Desk is not looking to compete with companies like Roku; instead, it aims to enhance partnerships and focus on the ad infrastructure.
morethe-trade-desk
#retail-media

Retail Media's 3 Biggest Challenges to Grow

Retail media is set for significant growth, reaching $166 billion globally next year, yet faces challenges like measurement standards and budget allocations.

Amazon unboxes advertiser capabilities spanning AI, DSP and insights

Amazon Ads launched innovative advertising tools at UnBoxed to enhance advertiser efficiency and scalability amid slowing ad service revenue growth.

Ulta Beauty expands retail media network, welcomes non-beauty advertisers

Ulta Beauty's retail media network is evolving with AI non-endemic advertising, enhancing customer engagement and targeting for brands outside traditional beauty products.

Adtech Firm Criteo Lays Out Its Plan to Win in Retail Media

Criteo is positioning itself as a leading player in the fast-growing retail media market, forecasting significant growth by 2027.

Retail Media's 3 Biggest Challenges to Grow

Retail media is set for significant growth, reaching $166 billion globally next year, yet faces challenges like measurement standards and budget allocations.

Amazon unboxes advertiser capabilities spanning AI, DSP and insights

Amazon Ads launched innovative advertising tools at UnBoxed to enhance advertiser efficiency and scalability amid slowing ad service revenue growth.

Ulta Beauty expands retail media network, welcomes non-beauty advertisers

Ulta Beauty's retail media network is evolving with AI non-endemic advertising, enhancing customer engagement and targeting for brands outside traditional beauty products.

Adtech Firm Criteo Lays Out Its Plan to Win in Retail Media

Criteo is positioning itself as a leading player in the fast-growing retail media market, forecasting significant growth by 2027.
moreretail-media
#generative-ai

Unleashing Stability AI's most advanced text-to-image models for media, marketing and advertising: Revolutionizing creative workflows | Amazon Web Services

Enterprises in media, advertising, and entertainment must leverage generative AI advancements to adapt and innovate in content creation.

AI Driving Innovation at Ad Tech Connect

Generative AI is transforming advertising technology through automation, personalization, and enhanced communication strategies.

Marketplace Briefing: Advertisers are not won over by Amazon's AI-powered ad tools

Amazon is promoting AI tools for advertising but results are mixed, with many brands still skeptical about their usability for campaigns.

Amazon Ads' AI Generator Tool Can Now Create Audio Ads, too

Amazon is integrating generative AI audio ads into its advertising solutions for brands, expanding their creative possibilities.

Moet Hennessy on balancing generative AI hype with luxury expectations

Generative AI offers great potential for personalized branding and efficiency in luxury marketing, but must be implemented carefully to maintain brand integrity.

Unleashing Stability AI's most advanced text-to-image models for media, marketing and advertising: Revolutionizing creative workflows | Amazon Web Services

Enterprises in media, advertising, and entertainment must leverage generative AI advancements to adapt and innovate in content creation.

AI Driving Innovation at Ad Tech Connect

Generative AI is transforming advertising technology through automation, personalization, and enhanced communication strategies.

Marketplace Briefing: Advertisers are not won over by Amazon's AI-powered ad tools

Amazon is promoting AI tools for advertising but results are mixed, with many brands still skeptical about their usability for campaigns.

Amazon Ads' AI Generator Tool Can Now Create Audio Ads, too

Amazon is integrating generative AI audio ads into its advertising solutions for brands, expanding their creative possibilities.

Moet Hennessy on balancing generative AI hype with luxury expectations

Generative AI offers great potential for personalized branding and efficiency in luxury marketing, but must be implemented carefully to maintain brand integrity.
moregenerative-ai

OpenWeb Founder Loses Court Appeal Over Dramatic Ousting

Nadav Shoval lost his bid to be reinstated as CEO of OpenWeb after the court ruled against his claims regarding improper termination.

Skyrise & Cedara Partner to Help Advertisers Measure & Reduce Environmental Impact of Media Campaigns

Skyrise has partnered with Cedara to provide advertisers with effective tools for measuring and reducing carbon emissions in media campaigns.

Mollie Spilman Joins ArcSpan's Advisory Board - ExchangeWire.com

Mollie Spilman joins ArcSpan's Advisory Board to enhance AI-powered audience monetisation solutions.
#financial-performance

Reddit surges to new high after strong holiday-quarter forecast

Reddit's shares surged by 22% after beating sales and profit expectations, marking a significant growth in its stock value.

Move Over Nvidia and Palantir, This AI Juggernaut Is Up 628% Year to Date. Can the Stock's Momentum Continue?

AppLovin became the top AI stock in 2024 with a 628% year-to-date price surge, primarily driven by its Axon 2 technology.

Reddit surges to new high after strong holiday-quarter forecast

Reddit's shares surged by 22% after beating sales and profit expectations, marking a significant growth in its stock value.

Move Over Nvidia and Palantir, This AI Juggernaut Is Up 628% Year to Date. Can the Stock's Momentum Continue?

AppLovin became the top AI stock in 2024 with a 628% year-to-date price surge, primarily driven by its Axon 2 technology.
morefinancial-performance

Content Ignite is Now a Google Certified Publishing Partner

Content Ignite is now a Google Certified Publishing Partner, highlighting its commitment to enhancing publisher revenues with advanced monetisation tools.

Clinch's Charel MacIntosh, Honoured as a 2024 P2PI Women of Excellence Award Winner - ExchangeWire.com

Charel MacIntosh received the 2024 Women of Excellence Award for her leadership and contributions to advertising technology.

Ousted OpenWeb CEO Sues OpenWeb, Alleges Illegal Boardroom Coup

Nadav Shoval has won a temporary injunction against his ousting from OpenWeb after alleging a boardroom coup led by some board members.

IAB Tech Lab releases protocol for private sharing of conversion data | MarTech

ADMaP aims to enhance advertiser-publisher collaboration while safeguarding user privacy in attribution measurement, amidst increasing challenges with traditional identifiers.

MGID Expands Senior Leadership Team with New Global Hires

MGID appoints Alex Distadio and Ela Krief to enhance publisher relations and account management for sustainable growth across global markets.

Nexxen International Executes Share Buyback - TipRanks.com

Nexxen repurchased 100,000 shares as part of its capital strategy, impacting shareholder voting.
#privacy

IBM Advertising Patent Could Present Privacy Concerns

IBM is innovating ad placements in streaming by utilizing IoT sensor data to gauge user engagement for optimized advertising.

3thix partners with Avalanche on web3 gaming ad data

The partnership between 3thix and Avalanche aims to enhance advertising in web3 games while safeguarding user privacy.

IBM Advertising Patent Could Present Privacy Concerns

IBM is innovating ad placements in streaming by utilizing IoT sensor data to gauge user engagement for optimized advertising.

3thix partners with Avalanche on web3 gaming ad data

The partnership between 3thix and Avalanche aims to enhance advertising in web3 games while safeguarding user privacy.
moreprivacy

Exclusive: Connatix And JW Player Merge To Create A One-Stop Shop For Video Monetization | AdExchanger

The merger focuses on enhancing video monetization platforms in response to streaming market trends and advertiser demands.
#tiktok

TikTok Rolls Out Automated Ad Targeting Options for the Holidays

Smart+ enhances advertising efficiency by automating targeting, bidding, and creative selection, improving return on investment for advertisers.

Zefr + TikTok Pilot Video Exclusion Controls & Expand Brand Suitability Placement Availability

Zefr enhances brand safety for TikTok ads by providing custom video exclusions and better inventory management for advertisers.

TikTok Rolls Out Automated Ad Targeting Options for the Holidays

Smart+ enhances advertising efficiency by automating targeting, bidding, and creative selection, improving return on investment for advertisers.

Zefr + TikTok Pilot Video Exclusion Controls & Expand Brand Suitability Placement Availability

Zefr enhances brand safety for TikTok ads by providing custom video exclusions and better inventory management for advertisers.
moretiktok

MINT & Redmill Solutions Announce a Global Partnership

MINT and Redmill Solutions have partnered to simplify advertising processes through integrated media planning and buying solutions.

Firefox's upcoming "cookie-less" tracking comes under fire by Austrian privacy watchdog

Mozilla's new Privacy-Preserving Attribution API is being criticized for tracking users without consent, despite claims of enhanced privacy.
The European watchdog argues the API violates GDPR regulations.

Actionable AI: How Advertisers Can Harness The Power Of Performance, Creativity And Communication | AdExchanger

AI is transforming ad tech and creative processes by increasing efficiency and enabling new opportunities.

Creative automation should be a no-brainer for brands (and creatives, too)

Creative automation should be seen as an enhancement to creativity and efficiency, enabling better quality content production.
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