#advertising-technology

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Marketing tech
fromExchangewire
2 hours ago

Bedrock Platform & Evorra Announce Partnership to Power Responsible, Scalable Audience Activation

Bedrock Platform partners with Evorra to enhance media buying efficiency through privacy-compliant audience targeting.
fromExchangewire
10 hours ago

El Nacional Unlocks 11% RPM Uplift with Pubstack's Server-Side Technology - ExchangeWire.com

Activating Pubstack's server-side solution took just minutes, without requiring any engineering support. Its ease of use and immediate impact allowed us to test and scale new demand sources quickly, directly translating into an 11% RPM uplift and a 7% increase in overall programmatic revenue.
Marketing tech
#stock-market
Marketing tech
from24/7 Wall St.
2 weeks ago

AppLovin (NASDAQ: APP) Stock Price Prediction and Forecast 2025-2030 (May 9)

AppLovin's stock has surged 485.2% since its IPO in 2021, despite recent challenges.
A better-than-expected earnings report has recently boosted the stock by 10.3%.
Marketing tech
fromThe Motley Fool
3 months ago

Why AppLovin Stock Crashed on Thursday | The Motley Fool

AppLovin's stock decline highlights investor concerns over ad quality and lofty valuations.
Short-seller critiques can trigger significant sell-offs in inflated stocks.
Marketing tech
from24/7 Wall St.
2 weeks ago

AppLovin (NASDAQ: APP) Stock Price Prediction and Forecast 2025-2030 (May 9)

AppLovin's stock has surged 485.2% since its IPO in 2021, despite recent challenges.
A better-than-expected earnings report has recently boosted the stock by 10.3%.
Marketing tech
fromThe Motley Fool
3 months ago

Why AppLovin Stock Crashed on Thursday | The Motley Fool

AppLovin's stock decline highlights investor concerns over ad quality and lofty valuations.
Short-seller critiques can trigger significant sell-offs in inflated stocks.
#ipo
Marketing tech
fromFast Company
5 days ago

MNTN IPO: Stock price soars by double digits as Ryan Reynolds-linked ad-tech firm debuts on NYSE

MNTN Inc's IPO reflects growing investor interest in ad-supported streaming, with strong early trading shares and a valuation reaching $1.2 billion.
fromInc
5 days ago
Marketing tech

Mark Douglas Touts MNTN's IPO, Expected to Raise $187 Million in Debut

Marketing tech
fromFast Company
5 days ago

MNTN IPO: Stock price soars by double digits as Ryan Reynolds-linked ad-tech firm debuts on NYSE

MNTN Inc's IPO reflects growing investor interest in ad-supported streaming, with strong early trading shares and a valuation reaching $1.2 billion.
fromInc
5 days ago
Marketing tech

Mark Douglas Touts MNTN's IPO, Expected to Raise $187 Million in Debut

Marketing tech
fromAdweek
1 week ago

WBD Ad Leaders Explain How IP Like Harry Potter Adds to Adtech Wizardry

WBD is enhancing ad buyer connections through innovative tools and IP partnerships.
#digital-marketing
Marketing tech
fromExchangewire
2 months ago

Displayce Unveils New Brand Identity & Reaffirms Global Ambitions

Displayce aims to be the leading technology suite in the growing DOOH market with a focus on visibility and innovation.
fromThe Drum
1 week ago
Marketing tech

Gen AI creative is just about to change the face of out of home advertising

Marketing tech
fromExchangewire
2 months ago

Displayce Unveils New Brand Identity & Reaffirms Global Ambitions

Displayce aims to be the leading technology suite in the growing DOOH market with a focus on visibility and innovation.
fromThe Drum
1 week ago
Marketing tech

Gen AI creative is just about to change the face of out of home advertising

fromExchangewire
1 week ago

Nexxen Expands EMEA Sales Leadership with Lisa Kalyuzhny

"Lisa's ability to forge deep, strategic relationships with both brands and agencies will undoubtedly benefit our business as we continue scaling across EMEA," said Steven Broadhead, managing director, EMEA, Nexxen.
Marketing tech
#youtube
Media industry
fromExchangewire
2 months ago

The Stack: Streaming TV On a Roll?

TV industry celebrates 100 years since first televised ventriloquist act while witnessing significant advancements in measurement and content delivery.
YouTube to introduce a 'Premium Lite' tier to compete with streaming rivals, signaling a shift in subscription models.
JIC Barb's daily measurement of YouTube viewing on TVs marks a notable innovation in audience analytics.
fromTechRadar
1 week ago
Marketing tech

Prepare for an AI-powered ad nightmare - Netflix and YouTube just revealed new kinds of commercials that could take streaming to dark places

Media industry
fromExchangewire
2 months ago

The Stack: Streaming TV On a Roll?

TV industry celebrates 100 years since first televised ventriloquist act while witnessing significant advancements in measurement and content delivery.
YouTube to introduce a 'Premium Lite' tier to compete with streaming rivals, signaling a shift in subscription models.
JIC Barb's daily measurement of YouTube viewing on TVs marks a notable innovation in audience analytics.
Marketing tech
fromTechRadar
1 week ago

Prepare for an AI-powered ad nightmare - Netflix and YouTube just revealed new kinds of commercials that could take streaming to dark places

Netflix and YouTube plan to introduce AI-generated ads that blend seamlessly with content, enhancing viewer engagement and revenue models.
#smart-tvs
fromZDNET
2 weeks ago
Privacy technologies

How to disable ACR on your TV (and why you shouldn't wait to do it)

fromZDNET
3 weeks ago
Privacy technologies

How to disable ACR on your TV (and why it makes such a big difference for privacy)

fromZDNET
1 month ago
Privacy technologies

How to disable ACR on your TV (and why doing makes such a big difference for privacy)

Privacy technologies
fromZDNET
3 weeks ago

How to disable ACR on your TV (and why it makes such a big difference for privacy)

Smart TVs utilize ACR technology for ad targeting, posing serious privacy issues regarding viewer data collection.
Privacy technologies
fromZDNET
1 month ago

How to disable ACR on your TV (and why doing makes such a big difference for privacy)

Smart TVs use automatic content recognition (ACR) to gather viewers' data for targeted advertising, raising privacy concerns.
fromExchangewire
2 weeks ago

Perion Announces Preliminary First Quarter 2025 Results

Perion's preliminary first quarter results exceeded expectations, showcasing continued momentum and the strength of core growth engines, reinforcing belief in the Perion One strategy.
Marketing tech
#google
Marketing tech
fromwww.nytimes.com
1 month ago

Google Is a Monopolist in Online Advertising Tech, Judge Says

Google's monopoly in online advertising technology has been ruled illegal, challenging its market dominance and potentially leading to significant structural changes.
Marketing tech
fromTheregister
1 month ago

Google unfairly monopolized publisher ad world, judge rules

Google was found to have violated antitrust laws regarding monopolistic practices in certain markets, but cleared of others.
Marketing tech
fromTechCrunch
1 month ago

Judge rules Google illegally monopolized ad tech, opening door to potential breakup | TechCrunch

Google has been found to violate antitrust laws in the advertising technology market, indicating issues with monopolistic behavior.
Marketing tech
fromTipRanks Financial
3 weeks ago

Next Phase of Google's (GOOGL) U.S. Antitrust Trial Set for September 22 - TipRanks.com

The upcoming trial on September 22 addresses Google's monopoly issues in online advertising.
Google was found liable for maintaining illegal monopolies in the online advertising sector.
Marketing tech
fromExchangewire
4 weeks ago

Digest: Judge Sets May Hearing to discuss Remedies in Google Ad Tech Case; Banijay in Early Talks Over Potential ITV Takeover

Google faces a May hearing over remedies for its dominance in online advertising.
Alphabet reported strong Q1 earnings despite ongoing antitrust trials.
Marketing tech
fromwww.nytimes.com
1 month ago

Google Is a Monopolist in Online Advertising Tech, Judge Says

Google's monopoly in online advertising technology has been ruled illegal, challenging its market dominance and potentially leading to significant structural changes.
Marketing tech
fromTheregister
1 month ago

Google unfairly monopolized publisher ad world, judge rules

Google was found to have violated antitrust laws regarding monopolistic practices in certain markets, but cleared of others.
Marketing tech
fromTechCrunch
1 month ago

Judge rules Google illegally monopolized ad tech, opening door to potential breakup | TechCrunch

Google has been found to violate antitrust laws in the advertising technology market, indicating issues with monopolistic behavior.
Marketing tech
fromTipRanks Financial
3 weeks ago

Next Phase of Google's (GOOGL) U.S. Antitrust Trial Set for September 22 - TipRanks.com

The upcoming trial on September 22 addresses Google's monopoly issues in online advertising.
Google was found liable for maintaining illegal monopolies in the online advertising sector.
Marketing tech
fromExchangewire
4 weeks ago

Digest: Judge Sets May Hearing to discuss Remedies in Google Ad Tech Case; Banijay in Early Talks Over Potential ITV Takeover

Google faces a May hearing over remedies for its dominance in online advertising.
Alphabet reported strong Q1 earnings despite ongoing antitrust trials.
#partnerships
fromExchangewire
4 weeks ago
Marketing tech

LoopMe Partners with Microsoft Advertising to Offer Real-Time Brand Optimisation to Advertisers via Microsoft Curate

fromExchangewire
4 weeks ago
Marketing tech

LoopMe Partners with Microsoft Advertising to Offer Real-Time Brand Optimisation to Advertisers via Microsoft Curate

#artificial-intelligence
Marketing tech
fromThe Motley Fool
3 months ago

Think It's Too Late to Buy AppLovin Stock? Here's the Biggest Reason Why There's Still Time. | The Motley Fool

AppLovin has outperformed Nvidia in stock performance due to significant growth in its ad business.
The company is transitioning to a pure-play ad tech business after selling its app segment.
With plans for expansion into new markets, AppLovin could see considerable growth by 2025.
Marketing tech
fromThe Drum
4 weeks ago

Meet the founder betting big on data transparency: inside Aubriana Alvarez Lopez's Agnitio

Agnitio.ai launched an AI tool to enhance ad operations by providing brands with streamlined data management and greater transparency.
Marketing tech
fromThe Motley Fool
3 months ago

Think It's Too Late to Buy AppLovin Stock? Here's the Biggest Reason Why There's Still Time. | The Motley Fool

AppLovin has outperformed Nvidia in stock performance due to significant growth in its ad business.
The company is transitioning to a pure-play ad tech business after selling its app segment.
With plans for expansion into new markets, AppLovin could see considerable growth by 2025.
Marketing tech
fromThe Drum
4 weeks ago

Meet the founder betting big on data transparency: inside Aubriana Alvarez Lopez's Agnitio

Agnitio.ai launched an AI tool to enhance ad operations by providing brands with streamlined data management and greater transparency.
#retail-media
Marketing tech
fromAdweek
1 month ago

Adtech Firm Criteo Is Pitching Hundreds of Retailers on a New Video Ad

Criteo introduces standardized onsite shoppable video ads for retailers.
Advertisers can easily buy video ads across multiple retail media networks.
Marketing tech
fromAdweek
1 month ago

Adtech Firm Criteo Is Pitching Hundreds of Retailers on a New Video Ad

Criteo introduces standardized onsite shoppable video ads for retailers.
Advertisers can easily buy video ads across multiple retail media networks.
Marketing tech
fromExchangewire
4 weeks ago

The Evolution of SSPs & DSPs: Are We Headed for a Converged Future?

The advertising ecosystem may trend towards a converged platform, impacting the traditional roles of SSPs and DSPs.
Media industry
fromExchangewire
1 month ago

Ad Innovation Powers Secure, Premium CTV Viewer Experiences

GeoEdge is enhancing the CTV viewer experience by addressing critical issues in creative quality control for ads.
fromThe Motley Fool
1 month ago

Will Walmart's $2.3 Billion Advertising Bet Work Out Better Than Jet.com? | The Motley Fool

Walmart's recent $2.3 billion investment in Vizio signifies its focus on enhancing advertising technology, following past acquisitions like Jet.com that didn't deliver expected outcomes.
Venture
Marketing tech
fromExchangewire
1 month ago

What's Really Behind Agencies' Identity and AI Ambitions? - ExchangeWire.com

Agencies are transitioning from merely accessing data for optimization to controlling and monetizing first-party data assets.
fromExchangewire
1 month ago

Chalice AI Launches in EMEA, Led by Managing Director Freddie Turner

The EMEA advertising landscape is at a pivotal moment, and there's a growing need for AI-driven solutions that put advertisers in control, said Turner.
Marketing tech
fromExchangewire
2 months ago

AlgoriX & GeoEdge Expand Partnership to Secure the Ad Supply Chain Against Malvertising

Since implementing GeoEdge's real-time ad quality solution, we've successfully prevented auto-redirect complaints. GeoEdge has freed our team to focus on building and expanding partnerships without the constant concern of bad ads damaging relationships with supply partners.
Marketing tech
NYC startup
fromTheregister
2 months ago

AdTech CEO whose products detected ad fraud jailed for fraud

Paul Roberts, former CEO of Kubient, was jailed for a year for fraudulent financial practices including fake revenue reporting.
Marketing tech
fromVentureBeat
2 months ago

The future of AR advertising: how Yiftah Frechter is leading the way

Augmented Reality is becoming essential for various industries, yet it lacks seamless ad integration opportunities.
fromSearch Engine Roundtable
2 months ago

Google Ads Images Expand Swipe Carousel Double

More Google Ads image updates. Now you can scroll through images in ads two ways. There is the regular scroll through carousel but just noticed that clicking a single photo now opens a different larger carousel.
Growth hacking
Privacy professionals
fromgizmodo.com
2 months ago

Data Broker Brags About Having Highly Detailed Personal Information on Nearly All Internet Users

Publicis Group leverages extensive consumer data analytics to deliver personalized advertising at scale.
Marketing tech
fromThe Motley Fool
2 months ago

PubMatic's CTV Business Doubles, Now 20% of Revenue | The Motley Fool

PubMatic's CTV revenue doubled and constituted 20% of total revenue, showcasing strong growth in emerging segments.
Despite challenges, overall revenue increased 9% in 2024, highlighting effective management and strategic pivot.
Marketing tech
fromExchangewire
2 months ago

Clinch Introduces First-to-Market Dynamic Font Feature & Automated Subtitles

Clinch's new tools improve ad creation efficiency for global marketers, doubling speed-to-market and enhancing localization through Dynamic Fonts and Automated Video Subtitles.
Privacy technologies
fromZDNET
2 months ago

How to disable ACR on your TV (and why you shouldn't wait to do it)

Smart TVs use automatic content recognition (ACR) technology to track viewing habits and target ads, creating privacy concerns and potential for data misuse.
Marketing tech
fromExchangewire
2 months ago

Taboola Expands Beyond Native Ads with Realize

Taboola's new platform Realize aims to revolutionize performance advertising by focusing exclusively on scalable performance outcomes beyond traditional native advertising.
Toronto startup
fromGeekWire
2 months ago

Opal, a Vancouver startup that automates back-office tasks for ad agencies, raises $1.5M

Opal raised $1.5 million in funding to streamline ad agency back-office operations through automation.
Marketing
fromDigiday
3 months ago

Future of TV Briefing: Separating signal from noise when it comes to CTV advertising's content signal complaints

The streaming ad market faces significant challenges due to unclear content signals and inconsistent practices among providers.
#media-buying
Artificial intelligence
fromAdweek
5 months ago

Omnicom's IPG Acquisition Can Rival Publicis' Data and AI Supremacy, But It Won't Be Without Challenges

Omnicom's $14 billion acquisition of IPG positions it to enhance its tech and advertising capabilities, challenging competitors like Publicis Groupe.
Artificial intelligence
fromAdweek
5 months ago

Omnicom's IPG Acquisition Can Rival Publicis' Data and AI Supremacy, But It Won't Be Without Challenges

Omnicom's $14 billion acquisition of IPG positions it to enhance its tech and advertising capabilities, challenging competitors like Publicis Groupe.
fromPodcaster News
3 months ago

Podscribe Launches Enhanced "Double Device Graph" for Updated Measurement Accuracy - Podcaster News

By combining the two leading US device graphs, we're setting out a new standard for measurement accuracy in podcast advertising, says Matt Drengler.
Marketing tech
fromDigiday
4 months ago

Telcos in ad tech, haven't we seen this movie before?

T-Mobile's acquisition of Vistart is part of a long history where telecoms, armed with customer data, venture into the ad industry, only to face hurdles that crush ambitions.
Marketing
fromExchangewire
4 months ago

Clinch Appoints Roy Balle as New Chief Financial Officer

"Roy brings over 15 years of experience in corporate finance and executive leadership across industries like technology, media, and healthcare. He's led large-scale funding rounds..."
Business
fromInc
5 months ago

We Made a Fake Ad Using OpenAI's Text-to-Video App, Sora. The Results Were Mixed

Sora could revolutionize advertising by making video creation accessible without high budgets, yet current technology must be perfected to reach that potential.
Miscellaneous
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