"We're seeing strong interest in retail media from advertisers and brands who want to reach local audiences where purchase intent is high. We already had the screens to deliver in-store, and now with Broadsign, we have access to the same advertising toolset that major media owners use, and the ability to scale," explained Gary Siewert, director of marketing and e-commerce, JB Hi-Fi.
In-Flight measurement builds on traditional methods by allowing real-time optimization of campaigns, enabling marketers to adjust creative, targeting, and media mix while campaigns are still active.
Historically, the Consumer Electronics Show was the January kick-off event where media buyers could eye the hardware onto which they could festoon their clients' wares. Manufacturers of household goods took center stage. However, now the lines of the traditional business calendar have blurred, making it difficult to delineate between industry verticals. Sources characterized CES, which officially kicks off today (Jan. 6), as the precursor to the mid-year upfront discussions, to AdExchanger.
In 2021, Apple tweaked its privacy rules to make it harder for app developers to track their users across the internet. This created a massive problem for social media platforms, because without access to users' browsing data, they could no longer target them accurately for advertising purposes. Millions of people in developed markets like the U.S. use Apple's iPhone to access social media, so this was a gigantic sea change.
From the reciprocal, and some have said circular, nature of hundreds of billions in commitments in investment, tied to future chip purchases, to the extent to which GDP growth is reliant on this boom, some have said this is a bubble. A Harvard economist estimates 92% of US GDP growth in the first half of 2025 was due to investment in AI.
MNTN, Inc., a leading technology platform in the Connected TV advertising sector, is revolutionizing how brands approach television advertising by making it as measurable and performance-driven as digital marketing. The company reported a strong third quarter for 2025, with revenue increasing by 31% year-over-year to $70 million, and a significant improvement in gross margin to 79%. MNTN also achieved a positive net income of $6.4 million, a notable turnaround from a net loss in the previous year.
For years, TikTok has been the industry's cultural spark plug - the place where skits go viral, products sell out overnight and billions of views fuel buzz. But when it comes to boardroom metrics, it's easy to dismiss it as more hype than hard results. That perception is shifting and behind TikTok's latest wave of announcements at Advertising Week New York lies a bigger story. A story of more: More creators. More audience. More videos. More engagement. More advertisers.
PubMatic Inc. hid from stockholders that its revenue tied to a top advertisement-buying partner was slipping as it shifted clients to a new platform, a proposed class action says. The class proposed in the US District Court for the Northern District of California lawsuit filed Wednesday would include those who acquired PubMatic securities from Feb. 27, 2025, through Aug. 11, 2025, then watched them decline in value.
Today's developers face a multitude of challenges including heavy workloads and complex tech stacks, which hamper their capacity to innovate and adopt new solutions.
By integrating Nielsen's advanced audiences into WPP Open, we're building a more seamless, interoperable planning and measurement ecosystem that empowers advertisers to optimize performance and accelerate growth.
Jose Bayona's journey from an immigrant to a key figure in New York City's Office of Ethnic and Community Media highlights his commitment to connecting diverse communities through innovative approaches.
Adform's new digital-out-of-home planner revolutionizes how advertisers access and manage DOOH inventory, enabling enhanced omnichannel campaign strategies through advanced targeting and reporting.
This investment will allow Multilocal to continue to reshape ad tech by expanding our reach and unlocking areas of new opportunity, helping to steer the next evolution of programmatic advertising and enabling future industry leaders.
