Walmart has chosen to abandon its plans to sell a white-labeled version of its ad tech stack, indicating a strategic shift in its approach to retail media networks. Meanwhile, Temu is adjusting its business model by prioritizing local fulfilment to avoid tariffs associated with Chinese imports. In a parallel move, Google is rolling out its AI Mode for Search, which allows users to engage in a more conversational manner, enhancing the overall search experience as consumer preferences evolve towards chat-based discovery tools.
Walmart's decision to abandon its white-labeled ad tech stack signifies a shift away from sharing its ecommerce technology with other retailers.
Temu's pivot from Chinese imports to recruiting local merchants is a strategic move to avoid US tariffs and competitive pricing challenges.
Google's expansion of its AI Mode in Search enhances user experience by allowing more interactive and conversational search capabilities, reflecting trends in consumer preferences.
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