Temu's Advertising Avalanche Is Impossible to Ignore
Temu's aggressive advertising approach with a massive budget is disrupting the ecommerce market, impacting competitors' revenue and advertising strategies. [ more ]
Why Temu Spent Tens Of Millions On Its Super Bowl Play | AdExchanger
The 2022 Super Bowl was the most-viewed in six years, with 10% of participants citing Taylor Swift as the biggest draw.
Chinese ecommerce company Temu spent tens of millions on six Super Bowl ads, but the repetition of their message may have had a negative effect. [ more ]
Temu is using its lawsuit against Shein as a PR engine
The mobile shopping app Temu, owned by PDD Holdings, has filed a lawsuit against online shopping platform Shein, accusing the company of intimidating suppliers.
Temu strategically mentioned its upcoming Super Bowl ad in the lawsuit, aiming to generate coverage and tie the legal action to its advertising plans. [ more ]
Google Spills More Secrets; The Unblockables | AdExchanger
Google has exceptions to the standard 15% fee for certain apps like Spotify and offered Netflix a discounted take rate of 10%.
Google is cracking down on ad blockers on YouTube to boost its average revenue per user and in response to accusations of anticompetition tactics.
Temu, a Chinese ecommerce marketplace, is featuring its first full year of Temu Christmas, which is seen as a challenge for ecommerce advertisers. [ more ]