The European Commission's investigation into Temu focuses on ensuring compliance with the Digital Services Act, specifically regarding the sale of illegal products and consumer safety.
According to European Competition Commissioner Margrethe Vestager, the Commission seeks to understand Temu's measures against counterfeit goods and its strategies to eliminate 'rogue traders' from the platform.
Temu, labeled a 'very large online platform' under the DSA, faces scrutiny due to aggressive sales tactics and concerns over its 'addictive design', including game-like reward systems.
With a rapid expansion in Europe and a user base of 92 million, Temu aims to promote a safe marketplace and is open to joining collaborations against counterfeiting.
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