With one tap from an ad, shoppers can immediately view retailer options, allowing them to choose their preferred retailer and add the item to their cart for purchase. This gives shoppers the choice and convenience they expect, while brands gain higher-quality engagement from people ready to act. Advertisers gain transparent signals such as Purchase Intent Clicks, and Purchase Intent Value to understand the impact of every dollar without needing to track on retailer‑owned sites. And it's effective.
Winery owners face more pressure than ever to sustain growth while keeping operational costs lean. Seasonal sales cycles, shifting alcohol consumption habits, and increasingly fragmented media channels have made it harder for small to midsize wine brands to reach new customers - especially online. Source: eMarketer At the same time, US wine buyers are more price-sensitive and brand-loyal than ever. According to 2024 data from eMarketer, nearly half of US adults say price is a "very important" factor when purchasing wine, while just 20% say the same about brand or ratings.
Wix merchants link their site directly to a Pinterest account from the Wix dashboard. Once connected, the store's product catalog is automatically synced, meaning all changes (including new items or updated prices) appear on Pinterest, as well. Merchants can then run targeted Pinterest ads to the platform's users. When they click on the ads, they are taken back to the merchant's Wix site for checkout.
President Trump eliminated the de minimis exemption effective August 29, 2025. Most U.S.-bound shipments valued at $800 or less will incur applicable duties, taxes, fees, and other charges, although the change affected packages from China and Hong Kong as of May. And the U.S. Postal Service, in collaboration with other domestic postal providers, has a six-month transition period. Nonetheless, the change represents a dramatic shift for ecommerce.
User-friendly design in eCommerce is crucial as it builds credibility and invites users to relax, leading to trust and loyalty.
'The Everything Store' by Brad Stone is a book I revisit every year. It shows exactly what relentless focus looks like, and it keeps me sharp. Every time I read it, I walk away with fresh ideas on staying agile, protecting my brand, and thinking several steps ahead.
Transparency and clarity are fundamental to establishing trust in product management. Users want assurance that what they purchase will meet their needs and work as expected.
