fromSocial Media Today
1 day agoTikTok Is Making a Major Holiday Shopping Push
This is all part of TikTok's major push to convert the platform into an eCommerce superpower, re-creating the same path to success that the app saw in China, with the local version of the app. On Douyin, the China-only version of TikTok, live shopping, in particular, has been a big winner, with the platform generating $US490 billion in gross merchandise sales in 2024. Douyin has expanded its in-stream sales to all elements of shopping, including groceries, meal delivery, and more.
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