Natalie Gordon launched Babylist in 2011 to create a baby registry tailored for modern parents, moving away from traditional pastel-themed options. Her unique experience as a parent and software engineer fueled its development. Over the years, Babylist has grown significantly, generating over $500 million in annual revenue by expanding its product offerings. Recent efforts include a health vertical for Medicaid-covered products, aiming to serve 80% of U.S. infants born under Medicaid by 2027, thus broadening its market reach and helping diverse families navigate parenthood.
"I was our core user. I was writing every single line of code. It was very easy to know what to build because I was building it for myself."
"There are so many parts of having a baby that are truly universal. We do an exceptional job of serving both those audiences."
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