John Arquette, Ecommerce Director at Galls, has a unique journey that began even before the formal establishment of ecommerce. Starting his career in the Marine Corps and later transitioning to wholesale, Arquette observed distinct trends in customer behavior that led him to pivot towards direct online sales. His experiences across various roles in ecommerce have allowed him to adapt and adopt new strategies, significantly impacting revenue by directly connecting with consumers. His perspective highlights both the evolution of the industry and the valuable lessons drawn from his diverse experiences.
When I graduated from college, Amazon.com had not yet launched as a website. There was no such thing as ecommerce, so this was not part of my career plan.
We had a one-page website at the time, and I noticed that if I put information on that page, we stopped getting phone calls and emails asking about those topics.
If we serviced a customer directly, we got double the revenue and triple the margins on orders like that.
I had to pivot to new best practices in the industry, learning from my time in the Marine Corps and adapting to rapid ecommerce evolution.
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