#industry-evolution
#industry-evolution

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The account manager is dead. Long live the octopus

The role of account managers in advertising is evolving away from strategic positions towards project management, struggling to provide clear value.

Mary Wells Lawrence, High-Profile Advertising Pioneer, Dies at 95

Mary Wells Lawrence was a groundbreaking figure in advertising, the first woman to own a major ad agency and a pioneer in creative, hands-on campaigns.

The account manager is dead. Long live the octopus

The role of account managers in advertising is evolving away from strategic positions towards project management, struggling to provide clear value.

Mary Wells Lawrence, High-Profile Advertising Pioneer, Dies at 95

Mary Wells Lawrence was a groundbreaking figure in advertising, the first woman to own a major ad agency and a pioneer in creative, hands-on campaigns.

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The year hedge funds grew up

Hedge funds are transforming into institutional entities, mirroring private equity and venture capital, resulting in a more bureaucratic industry.

The transition marks a significant shift in hedge fund strategy and management structure, indicating a future centered around sustainability beyond founding leaders.

I'm often the only woman in the room': the female music managers changing the industry's tune

The music management industry is becoming more diverse, with increasing female representation leading to significant changes in how artists are represented.

Why AI isn't a threat to creativity - it's a catalyst

AI's integration will reshape creative industries, but human creativity will adapt and evolve as it has in the past.

Semrush acquires Third Door Media, including MarTech | MarTech

Semrush acquires Third Door Media, continuing MarTech's mission for marketing professionals under new ownership.

#digital-advertising

OpenX CEO John Gentry On Why SSPs Don't Deserve The Flack They Catch | AdExchanger

SSPs have evolved significantly from being perceived as 'dumb pipes' to becoming more sophisticated with data, identity, and buyer relationships.

Council Post: Are We At The Dawn Of A New Agency Era?

Agencies need to specialize in one service to survive amidst industry changes.

OpenX CEO John Gentry On Why SSPs Don't Deserve The Flack They Catch | AdExchanger

SSPs have evolved significantly from being perceived as 'dumb pipes' to becoming more sophisticated with data, identity, and buyer relationships.

Council Post: Are We At The Dawn Of A New Agency Era?

Agencies need to specialize in one service to survive amidst industry changes.

moredigital-advertising

Freedman Seating Commemorates 130 Years - Busline News

Freedman Company, starting from its origins at the World's Columbian Exposition, has evolved through generations to deliver seating solutions for various transport sectors.

Forbes EQ BrandVoice: The Future Of Work - and Coworking Revenue - Is Increasingly Virtual

Virtual offices can boost profitability beyond traditional square footage revenue.

Reader's Digest closure a reminder that even giants can fall in media

Adapt swiftly or risk obsolescence in a rapidly changing world.

Pils Head? Rauchbier Fan? Saison Stan? There's a Fest for That.

The traditional beer festival model is evolving in 2024 due to changing consumer demographics and preferences.

Let's think ethically about how to use AI with voice artists (not instead of them)

Ethical use of AI in voice artistry is possible

Engaging voice artists for ethical AI use is crucial

Cannes Briefing: What to expect out of Cannes Lions 2024

The Cannes Lions Festival has evolved into a hub for strategic deal-making and discussion involving a diverse crowd from various industries.

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