"Since its formation in 1896, the advertising industry has come a long way. Thousands of agencies - many of them clustered in New York City - now have locations across the globe, specializing in everything from virtual reality to influencer marketing. Big brands that once dominated the 20th century with mega budget radio, newspaper, poster and TV campaigns have changed course as consumer preferences shift; online is evolving with the likes of Airbnb, Amazon, Netflix and Uber altering much of modern existence."
"At the end of World War I, the Ad Club began teaching an advertising and marketing course to train veterans who were looking for opportunities within the industry. Over time, the class evolved into an introductory course offered to anyone interested in getting their start in marketing and advertising. The class is still offered today each fall and has given more than 50,000 people their first glimpse of the business."
The Advertising Club of New York began in 1896 as the Sphinx Club, founded by eight men who met monthly at the Waldorf Astoria. The group became The Advertising Men's League in the early 1900s and incorporated as The Advertising Club of New York in 1915; women were admitted in 1972. After World War I the club taught an advertising and marketing course to train veterans; the class evolved into an introductory program offered to the public and has introduced more than 50,000 people to the business. The industry expanded globally and shifted toward digital platforms, while club membership declined in the 1960s and 1970s.
Read at The Drum
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