#consumer-engagement

#consumer-engagement

Nostalgia is seductive and emotionally charged, delivering a quick dopamine hit, but surface-level engagement often does more harm than good.

Brands must actively manage their online narrative to ensure consistent and positive messaging across all channels where AI learns and surfaces information. This is essential to avoid being defined without their direct input.

Direct mail marketing is experiencing a resurgence, driven by its effectiveness in reaching consumers, and integrating tactile experiences alongside digital strategies to enhance engagement.

AI Overviews in Google Search now has 2 billion monthly users, increasing from 1.5 billion in May 2025, reflecting strong consumer demand for AI features.

Motor racing offers automotive companies a unique space for technical collaboration and brand alignment with high-performance values, enabling them to showcase innovation and engage consumers.

Micro-moments are brief, seconds-long situations in which people turn to their mobile devices to find an answer or solution, like when searching for a restaurant's menu or an in-the-moment tutorial.

Every beauty founder dreams of accomplishing what Rhode just achieved: a billion-dollar valuation, a cultural following, and a brand that seems to dominate every platform it touches.

Creativity in advertising can still be underappreciated by many brands. However, those who choose to go creative can sometimes live in our heads rent-free.

One billion users can't be wrong. Or idle. Consumers are optimising life flows, taking control and building their own filters, redefining advertising dynamics.

Consumer interest in experiences and live events is rising with trusted brands having permission to help consumers experience more by leveraging loyalty rewards...

Liquid Death has redefined the perception of water packaging by using humorous, edgy marketing tactics that resonate deeply with millennials and Gen Z consumers.

Our 2025 campaign is designed to meet consumers where they are - whether online, in-store, or on-screen," said Jamie Clover Adams, Executive Director of MAAB. "Michigan asparagus deserves to be the centerpiece of the plate this season, and our strategy reflects that.

Gamification taps into our innate desire for achievement, competition and instant gratification, turning mundane interactions into compelling experiences.

Influencer marketing is something that's become more important for us recently. We recognize the importance that they have in driving a recommendation and connecting with consumers.

When brands struggle with inclusive marketing, I recommend that they look at the demographics of their teams.

Today, festivals aren't just about the line-up - they're cultural barometers, reflecting how people express themselves, connect and experience the world.