#consumer-engagement
#consumer-engagement

Council Post: Can Traditional E-Commerce Be Disrupted? The Shift In Online Shopping To Social Commerce

Social commerce is expected to surpass traditional e-commerce by 2030.

Key factors driving social commerce include community engagement, influencers, and a seamless shopping experience. [ more ]

Phys

3 months ago

Amazing, incredible, superb: The effect of high-arousal language used by social media influencers

The use of high-arousal language by influencers can impact trustworthiness and consumer engagement.

Micro influencers are seen as more sincere and trustworthy compared to macro influencers. [ more ]

moreinfluencer-marketing

marketing-strategies

The Drum

4 days ago

3 marketing insights to elevate your cricket season strategies

Leverage category trends to create impactful marketing strategies during cricket season. [ more ]

The Drum

Artificial intelligence

4 expert tips for using generative AI to maximize native ad effectiveness

Generative AI is a valuable tool for enhancing native ad campaigns and maximizing consumer engagement. [ more ]

Adweek

Taco Bell Takes Over Social Media Because It Doesn't 'Borrow Cool'

Taco Bell's successful social media presence is attributed to authentic engagement with consumers.

CMO Taylor Montgomery emphasizes the importance of aligning with consumer interests and maintaining an authentic brand image. [ more ]

The Drum

How a marketing overhaul could have saved Ted Baker

The acquisition of Ted Baker by Authentic Brands Group for $254m

Challenges faced by Ted Baker due to decline in brand index scores [ more ]

Forbes

Online marketing

Amazon Ads BrandVoice: 4 Ways Brands Can Capture Attention Through Innovation

Navigating the siloed media landscape is challenging for advertisers. Amazon Ads offers integration opportunities for advertisers through its entertainment universe.

Customer-obsessed approach and keeping consumer needs at the forefront are crucial for brands to captivate audiences through innovative marketing. [ more ]

moremarketing-strategies

digital-marketing

Forbes

1 week ago

Council Post: Five Powerful Ways To Use Storytelling In Digital Marketing

Storytelling is a powerful tool for brands to connect with consumers in a digitally saturated world. [ more ]

The Drum

1 week ago

Getting to the heart of Tums owner Haleon's health influencer strategy

Influencer marketing is essential for engaging younger consumers in the healthcare industry. [ more ]

Digiday

2 weeks ago

Amazon Ads, Reddit and MTV are 2024 Digiday Content Marketing Award finalists

Companies in the Digiday Content Marketing Awards focused on creating relatable, interactive campaigns for better consumer engagement. [ more ]

The Drum

The Drum

Consumers control engagement with brands

Social selling and gamification are key strategies for marketers [ more ]

TipRanks Financial

Snipp Interactive Unveils Sports Marketing Toolkit - TipRanks.com

Snipp Interactive offers resources for sports marketing

Brands can boost engagement through sports events [ more ]

moredigital-marketing

marketing-strategy

Fashion Dive

Nike commits to bolder brand marketing as part of rebound plan

Nike is prioritizing more ambitious marketing efforts, particularly around the upcoming Olympics, to regain its edge.

The company's new CMO is leading the shift towards fewer, bigger campaigns, following a history of bold brand-building initiatives at Nike. [ more ]

Adweek

Northwestern Mutual's CMO on Financial Marketing for the Next Gen

Northwestern Mutual focuses on blending traditional financial wisdom with modern engagement for younger audiences.

Lynn Teo's career success emphasizes continuous learning and curiosity as key factors in marketing leadership. [ more ]

Entrepreneur

2 years ago

Deliverability

How to Get People to Open - And Read - Your Emails | Entrepreneur

Effective marketing emails require strategy and precision to avoid being deleted or marked as spam. [ more ]

moremarketing-strategy

consumer engagement

Exchangewire

5 months ago

Marketing tech

Seedtag Study Shows Cost-of-Living Crisis Hasn't Chilled Consumer Attitudes Towards Sustainability - ExchangeWire.com

Christmas content is 2.6 times more likely to focus on sustainability topics than general content.

Consumer interest in Christmas shopping is high for artisan markets, alcohol, and online shopping. [ more ]

The Drum

5 months ago

Yeti on how setting out the perfect year ahead is bolstering brand engagement

Yeti's Year in Preview campaign, aimed at building consumer engagement online, won the UX Award at The Drum Awards for Digital Industries.

The Year in Preview tool created a personalized 2023 calendar with over 130 outdoor events and activities based on user preferences. [ more ]

Forbes

5 months ago

Firms That Use Video Content To Drive Engagement And Business Results

Companies are shifting resources towards video as a means to engage and interest consumers.

Examples include TripAdvisor's shift towards online videos and television advertisements and fashion brands like Asos and Chanel using video to give a live catwalk-like experience of their clothing lines. [ more ]

moreconsumer engagement

Variety

4 days ago

Amazon's New Prime Ads Aim to Take Streamers Shopping

Interactive ad formats on Amazon Prime Video aim to merge shopping experience with viewing, revolutionizing streaming advertising. [ more ]

MarTech

1 week ago

IAB NewFronts rings in the age of digital video dominance | MarTech

Digital video is set to surpass linear ad spend at IAB NewFronts, focusing on enhancing video experiences for consumers and leveraging AI technology for better reach. [ more ]

Black Enterprise

2 weeks ago

How To Excel Social Media Management

Social media management is crucial for small business success. [ more ]

Digiday

2 weeks ago

Amazon Ads, Reddit and MTV are 2024 Digiday Content Marketing Award finalists

Content Marketing Awards finalists focused on engagement through relatable, interactive campaigns. [ more ]

The Drum

The CMO's remit is expanding dramatically, say top brands marketers at Possible Miami

Marketers are evolving to be technologists and futurists, adapting to new consumer engagement demands. [ more ]

Retail Dive

Is retail's next wave of personalization coming in 2024?

Personalization through first-party data will become crucial for retail brands with the end of third-party cookies in 2024. [ more ]

Sfgate

European startups

The Top 10 Startup Marketing Trends for 2024

Startups leverage AI and data-driven strategies to connect with consumers in 2024. [ more ]

The Drum

WhataBurger and McGarrah Jessee on boneless wings, humor and super-fandom

Older brands must adapt marketing strategies to evolving culture while respecting history.

Humor is a powerful tool for providing relief and connecting with consumers, especially during challenging times. [ more ]

Entrepreneur

UX design

Disruption Through Design - How Brands Can Beat Out Their Competition | Entrepreneur

Exceptional design is crucial for brands to stand out and cut through the noise.

Challenger brands can differentiate themselves from the competition through striking design that alters perceptions. [ more ]

Creative Bloq

UX design

Marketing that people love: exclusive extract from Turner Duckworth's new book

Design is the most powerful tool for making brands successful.

Consumers cannot opt out of design, making it an essential aspect for brand success. [ more ]

The Drum

Oreo craves change, turns internet's 'hamburger menu' into 'The Oreo Menu'

Oreo launched a campaign transforming the three-bar menu icon into an Oreo cookie stack.

Consumers can participate by turning Oreo Menus into promo codes for cookie offers at OreoMenu.com. [ more ]

GREY Journal

Enhancing Retail Experience: The Power of Personalized Video Commerce

Personalized video commerce uses data analytics to create customized video content for individual consumer preferences.

Benefits include targeted marketing, increased engagement, brand loyalty, differentiation from competitors, and valuable data insights. [ more ]

The Drum

So you want your brand to win over APAC? Step 1: Stop thinking of it as a monolith

Identify cultural nuances for success in APAC market

Embrace hyperlocal identities and behaviors to connect with consumers [ more ]

Thedrum

Why authenticity reigns over brand claims and influencer chatter

Trendjacking is capitalizing on existing trends for brand growth

Authenticity is key for successful trendjacking [ more ]

beehiiv Blog

Deliverability

Email Marketing Success Statistics You Need to Know

Email marketing remains a powerful tool with high deliverability rates and significant consumer engagement.

The number of emails sent and received is on the rise, with email marketing being declared the most effective channel by many marketers. [ more ]

The Drum

Soiled briefs: your parody ad won't make a mark, here's the fix

Parody ads must be done purposefully with creativity to avoid devaluing the brand.

Replacing Hollywood stars with ordinary individuals in parodies can become cliché quickly. [ more ]

www.theguardian.com

3 months ago

Key climate language poorly understood by majority in UK, poll finds

The British public has a low understanding of language surrounding the climate crisis and environmental policies.

Even terms in widespread use, such as 'green' and 'sustainable,' are not well understood. [ more ]

Skift

3 months ago