#consumer-engagement

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#advertising
Media industry
fromEMARKETER
1 month ago

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is set to increase significantly by 2028.
Retail media on CTV is experiencing rapid growth.
90% of marketers will use retail media networks for promotions in 2025.
Media industry
fromEMARKETER
1 month ago

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is projected to grow 88.5% from 2024 to 2028, reaching $97.9 billion.
Media industry
fromThe Drum
4 days ago

NBCU's Karen Kovacs: Forget the ad break - Gen Z expect brands to be part of the plot

Brands must integrate authentically into content to engage and retain Gen Z's loyalty.
fromAdweek
1 hour ago
Marketing tech

LG Ads Pitches Advertisers on 50 Cent and CTV Ad Offerings

LG Ad Solutions emphasizes the importance of connection in advertising, focusing on a CTV-first approach that merges content with commerce.
fromVariety
5 days ago
Media industry

'The Battle for Attention Is Extraordinary': Top Marketers Talk Reaching Gen Z and Building Enduring Franchises

Marketers are hindering their success by targeting too narrowly, which risks alienating potential consumers.
fromFast Company
2 months ago
Marketing

Autodesk's CMO says Nike was the big brand winner on Super Bowl Sunday

Brands played it safe during Super Bowl LIX ads, missing creative opportunities for impact.
Understanding business objectives is crucial before investing in Super Bowl advertising.
Media industry
fromEMARKETER
1 month ago

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is set to increase significantly by 2028.
Retail media on CTV is experiencing rapid growth.
90% of marketers will use retail media networks for promotions in 2025.
Media industry
fromEMARKETER
1 month ago

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is projected to grow 88.5% from 2024 to 2028, reaching $97.9 billion.
Media industry
fromThe Drum
4 days ago

NBCU's Karen Kovacs: Forget the ad break - Gen Z expect brands to be part of the plot

Brands must integrate authentically into content to engage and retain Gen Z's loyalty.
fromAdweek
1 hour ago
Marketing tech

LG Ads Pitches Advertisers on 50 Cent and CTV Ad Offerings

LG Ad Solutions emphasizes the importance of connection in advertising, focusing on a CTV-first approach that merges content with commerce.
fromVariety
5 days ago
Media industry

'The Battle for Attention Is Extraordinary': Top Marketers Talk Reaching Gen Z and Building Enduring Franchises

Marketers are hindering their success by targeting too narrowly, which risks alienating potential consumers.
fromFast Company
2 months ago
Marketing

Autodesk's CMO says Nike was the big brand winner on Super Bowl Sunday

Brands played it safe during Super Bowl LIX ads, missing creative opportunities for impact.
Understanding business objectives is crucial before investing in Super Bowl advertising.
more#advertising
fromAdweek
4 hours ago
Marketing tech

Retail Is Becoming the New Media Frontier

A full-funnel approach that includes online and offline retail helps build loyalty and establish relationships
It can be challenging to make the fiscal case for creative in-store experiences
Retailers have found success reaching consumers by combining storytelling and data.
Media industry
fromForbes
9 hours ago

Hollywood Is Losing The War For Attention

Hollywood struggles to maintain attention amidst evolving digital platforms that reward user engagement and content iteration.
fromBusiness Insider
2 days ago
Boston food

Trucker hats, squishy toys, and copious candy: Weird and wonderful finds at Warren Buffett's 'Bazaar of Bargains'

Berkshire Hathaway's annual meeting combines shareholder insights with shopping opportunities, featuring brands like See's Candies and Jazwares.
#marketing
Marketing tech
fromThe Drum
2 months ago

'The internet sucks!' Why digital media isn't as inspiring as it could be

More digital content doesn't necessarily equate to better quality.
Ubiquity on the internet has diminished personal connections and originality.
Marketing tech
fromDigiday
2 months ago

Marketing Briefing: How the desire for cultural relevance is changing marketers' planning cycles

Marketers aim to integrate their brands into evolving cultural moments, necessitating flexible budgets and a willingness to adjust strategies.
fromThe Drum
3 months ago
Marketing

My prediction for 2025? Direct mail to make a comeback

Direct mail remains powerful amid digital overload, effectively reaching audiences including Gen Z.
fromDigiday
1 week ago
Digital life

WTF is composable identity?

Composable identity helps marketers target and engage consumers more effectively in a fragmented ecosystem.
fromInc
2 months ago
NYC startup

Vita Coco Claps Back at Poppi's Super Bowl Vending Machine Stunt With a Low-Rent Pop-Up Event

Vita Coco creatively responded to criticism of competitor Poppi's marketing by promoting its brand in a fun, engaging way with a low-budget vending machine.
Marketing tech
fromThe Drum
2 months ago

'The internet sucks!' Why digital media isn't as inspiring as it could be

More digital content doesn't necessarily equate to better quality.
Ubiquity on the internet has diminished personal connections and originality.
Marketing tech
fromDigiday
2 months ago

Marketing Briefing: How the desire for cultural relevance is changing marketers' planning cycles

Marketers aim to integrate their brands into evolving cultural moments, necessitating flexible budgets and a willingness to adjust strategies.
fromThe Drum
3 months ago
Marketing

My prediction for 2025? Direct mail to make a comeback

Direct mail remains powerful amid digital overload, effectively reaching audiences including Gen Z.
fromDigiday
1 week ago
Digital life

WTF is composable identity?

Composable identity helps marketers target and engage consumers more effectively in a fragmented ecosystem.
fromInc
2 months ago
NYC startup

Vita Coco Claps Back at Poppi's Super Bowl Vending Machine Stunt With a Low-Rent Pop-Up Event

Vita Coco creatively responded to criticism of competitor Poppi's marketing by promoting its brand in a fun, engaging way with a low-budget vending machine.
more#marketing
#market-trends
Mobile UX
fromBusiness Matters
1 month ago

How mobile gaming is reshaping the business model of online casinos

Mobile technology has drastically changed consumer engagement in various sectors, especially in online gambling.
fromMarTech
1 month ago
Marketing tech

Brand apathy growing among U.S. consumers | MarTech

More than half of U.S. consumers focus less on brands and more on product functionality.
Most brands struggle to engage consumers effectively in an increasingly personalized market.
fromwww.housingwire.com
5 days ago
SF real estate

Real estate commissions are holding steady, but for how long?

Most buy-side commissions remain stable, indicating market resilience amidst negotiations.
Flexibility and individualization in commission agreements are increasing in real estate.
Mobile UX
fromBusiness Matters
1 month ago

How mobile gaming is reshaping the business model of online casinos

Mobile technology has drastically changed consumer engagement in various sectors, especially in online gambling.
fromMarTech
1 month ago
Marketing tech

Brand apathy growing among U.S. consumers | MarTech

More than half of U.S. consumers focus less on brands and more on product functionality.
Most brands struggle to engage consumers effectively in an increasingly personalized market.
fromwww.housingwire.com
5 days ago
SF real estate

Real estate commissions are holding steady, but for how long?

Most buy-side commissions remain stable, indicating market resilience amidst negotiations.
Flexibility and individualization in commission agreements are increasing in real estate.
more#market-trends
#authenticity
Growth hacking
fromFast Company
1 month ago

How brands can learn to tap into the power of fandoms

Brands can cultivate loyal fandoms by prioritizing authenticity, understanding their unique identity across channels, and recognizing diversity within fanbases.
Media industry
fromVariety
1 week ago

The Catch-22 of Modern Marketing Campaigns: 'We Are Targeting Our Way to Oblivion'

The digital advertising landscape is increasingly complex, requiring brands to prioritize authentic engagement to connect with audiences effectively.
fromForbes
1 month ago
Social media marketing

Embracing Experiential Marketing To Survive In The Digital Age

Innovative offline marketing strategies are essential for brands to cut through the digital noise and create a genuine connection with consumers.
fromForbes
1 month ago
Marketing tech

How Business Owners Can Combat The Wave Of AI-Generated Content

Content marketing effectiveness is challenged by the rise of AI-generated content, leading to a need for authenticity and quality.
Growth hacking
fromFast Company
1 month ago

How brands can learn to tap into the power of fandoms

Brands can cultivate loyal fandoms by prioritizing authenticity, understanding their unique identity across channels, and recognizing diversity within fanbases.
Media industry
fromVariety
1 week ago

The Catch-22 of Modern Marketing Campaigns: 'We Are Targeting Our Way to Oblivion'

The digital advertising landscape is increasingly complex, requiring brands to prioritize authentic engagement to connect with audiences effectively.
fromForbes
1 month ago
Social media marketing

Embracing Experiential Marketing To Survive In The Digital Age

Innovative offline marketing strategies are essential for brands to cut through the digital noise and create a genuine connection with consumers.
fromForbes
1 month ago
Marketing tech

How Business Owners Can Combat The Wave Of AI-Generated Content

Content marketing effectiveness is challenged by the rise of AI-generated content, leading to a need for authenticity and quality.
more#authenticity
#marketing-trends
Marketing
fromThe Drum
3 months ago

What marketers can learn from Trump

Donald Trump's media strategy illustrates the necessity for brands to adapt their communications to bypass traditional media gatekeepers.
fromForbes
2 weeks ago
Marketing tech

4 Big Trends For DTC E-Commerce Growth In 2025

Social commerce is set to become a $100 billion revenue stream by 2025, reshaping DTC e-commerce.
Marketing
fromThe Drum
3 months ago

What marketers can learn from Trump

Donald Trump's media strategy illustrates the necessity for brands to adapt their communications to bypass traditional media gatekeepers.
fromForbes
2 weeks ago
Marketing tech

4 Big Trends For DTC E-Commerce Growth In 2025

Social commerce is set to become a $100 billion revenue stream by 2025, reshaping DTC e-commerce.
more#marketing-trends
#marketing-strategies
Marketing
fromThe Drum
3 months ago

Shop the moment: The rise of experiential commerce

Experiential commerce merges meaningful brand experiences with seamless transactions, transforming how consumers engage with products.
fromMarTech
3 months ago
Marketing

Your 4-step guide to local marketing success | MarTech

Local marketing requires deep knowledge of community challenges and trends.
Tailored messages are essential for regional audience connections.
Utilizing data and qualitative insights can enhance local marketing strategies.
fromFast Company
1 month ago
Growth hacking

The weird and wacky marketing strategies that help Liquid Death, Taco Bell, and GoDaddy stand out

Creative marketing strategies, despite being risky, can effectively engage consumers and lead to brand loyalty.
fromwww.mercurynews.com
2 weeks ago
Mental health

Weed Week: The High Season Before 420 Hits

Weed Week is a key promotional event for cannabis consumers, marked by special deals and community engagement.
Marketing
fromThe Drum
3 months ago

Shop the moment: The rise of experiential commerce

Experiential commerce merges meaningful brand experiences with seamless transactions, transforming how consumers engage with products.
fromMarTech
3 months ago
Marketing

Your 4-step guide to local marketing success | MarTech

Local marketing requires deep knowledge of community challenges and trends.
Tailored messages are essential for regional audience connections.
Utilizing data and qualitative insights can enhance local marketing strategies.
fromFast Company
1 month ago
Growth hacking

The weird and wacky marketing strategies that help Liquid Death, Taco Bell, and GoDaddy stand out

Creative marketing strategies, despite being risky, can effectively engage consumers and lead to brand loyalty.
fromwww.mercurynews.com
2 weeks ago
Mental health

Weed Week: The High Season Before 420 Hits

Weed Week is a key promotional event for cannabis consumers, marked by special deals and community engagement.
more#marketing-strategies
Marketing tech
fromSkift
1 month ago

TikTok Ban: Deadline Nears, What Does It Mean For Travel?

Travel companies face uncertainty with a potential TikTok ban affecting their marketing strategies.
With millions of followers, TikTok is vital for travel brands to reach customers.
A U.S. ban would force travel brands to adapt marketing strategies and diversify platforms.
fromBusiness Insider
1 month ago
Silicon Valley food

From Yahoo's grass keyboard to a Duolingo-Carnival 195-country cruise, here are some notable April Fools' Day gags this year

April Fools' Day serves as a platform for companies to execute humorous and bizarre marketing stunts that can delight or confuse consumers.
#packaging-design
Marketing
fromSocpub
1 month ago

Your Product Packaging Is a Branding Opportunity: Here's How to Make the Most of It

Effective packaging fosters brand loyalty and encourages generosity.
Cadbury's sharing concept and Coca-Cola's personalized labels highlight how packaging can enhance consumer experience.
Marketing
fromSocpub
1 month ago

Your Product Packaging Is a Branding Opportunity: Here's How to Make the Most of It

Effective packaging fosters brand loyalty and encourages generosity.
Cadbury's sharing concept and Coca-Cola's personalized labels highlight how packaging can enhance consumer experience.
more#packaging-design
Social media marketing
fromDigiday
1 month ago

'They're like Switzerland': Brands walk tightrope between authenticity and political backlash

Brand marketers are challenged to remain culturally relevant while avoiding political backlash in a polarized environment.
#brand-strategy
fromMarketing Dive
3 months ago
Marketing

J.M. Smucker's CMO on how brands must face the challenges of 2025

J.M. Smucker is successfully modernizing brands and adjusting its marketing approach to adapt to changing consumer preferences and cultural trends.
fromForbes
1 month ago
Marketing tech

Your Audience Is Talking-Here's How AI Turns Their Words Into Impact

Hyper-personalization in marketing is essential for brands to connect effectively with modern audiences.
AI enables brands to create tailored content that resonates with specific consumer preferences.
fromMarketing Dive
3 months ago
Marketing

J.M. Smucker's CMO on how brands must face the challenges of 2025

J.M. Smucker is successfully modernizing brands and adjusting its marketing approach to adapt to changing consumer preferences and cultural trends.
fromForbes
1 month ago
Marketing tech

Your Audience Is Talking-Here's How AI Turns Their Words Into Impact

Hyper-personalization in marketing is essential for brands to connect effectively with modern audiences.
AI enables brands to create tailored content that resonates with specific consumer preferences.
more#brand-strategy
fromstupidDOPE
1 month ago
Food & drink

HEINZ Introduces Chip Dip, Challenging the Way People Enjoy Potato Chips | stupidDOPE

HEINZ introduces Chip Dip, encouraging consumers to explore new dipping dynamics between potato chips and ketchup.
#marketing-campaign
Marketing tech
fromCreative Bloq
2 months ago

Ikea is sliding into followers' DMs (and it's surprisingly genius)

Ikea's 'U up?' campaign creatively engages consumers with humor and unexpected offers, demonstrating modern marketing's effectiveness through playful risk-taking.
fromstupidDOPE
1 month ago
Beer

Halo Top Challenges Skeptics with a Nationwide Giveaway and New Indulgent Flavors | stupidDOPE

Halo Top transforms light ice cream with new flavors and a giveaway aimed at critics, proving low-calorie treats can be flavorful and satisfying.
Marketing tech
fromCreative Bloq
2 months ago

Ikea is sliding into followers' DMs (and it's surprisingly genius)

Ikea's 'U up?' campaign creatively engages consumers with humor and unexpected offers, demonstrating modern marketing's effectiveness through playful risk-taking.
fromstupidDOPE
1 month ago
Beer

Halo Top Challenges Skeptics with a Nationwide Giveaway and New Indulgent Flavors | stupidDOPE

Halo Top transforms light ice cream with new flavors and a giveaway aimed at critics, proving low-calorie treats can be flavorful and satisfying.
more#marketing-campaign
#social-media
Online marketing
fromPhys
1 month ago

Longer product showcases boost individual sales but reduce overall livestream revenue

Livestream shopping combines e-commerce and entertainment, allowing real-time consumer interaction and enhancing sales opportunities.
fromEntrepreneur
2 months ago
Marketing

How to Leverage Influencer Partnerships in the New Era of Social Media | Entrepreneur

Social media has evolved significantly, affecting how businesses engage with their audiences.
Consumers prefer genuine connections with brands, making influencer marketing crucial.
Online marketing
fromPhys
1 month ago

Longer product showcases boost individual sales but reduce overall livestream revenue

Livestream shopping combines e-commerce and entertainment, allowing real-time consumer interaction and enhancing sales opportunities.
fromEntrepreneur
2 months ago
Marketing

How to Leverage Influencer Partnerships in the New Era of Social Media | Entrepreneur

Social media has evolved significantly, affecting how businesses engage with their audiences.
Consumers prefer genuine connections with brands, making influencer marketing crucial.
more#social-media
#marketing-technology
Marketing tech
fromAxios
2 months ago

Exclusive: Firsthand raises $26M for brand agents

Firsthand leverages AI agents to transform consumer engagement for marketers and publishers. They aim to create deeper connections through innovative communications.
Marketing tech
fromThe Drum
2 months ago

3D advertising: why everything has changed for brands

3D advertising transforms OOH by offering affordable, interactive, and impactful marketing solutions that drive consumer engagement and maximize ROI.
Marketing tech
fromAxios
2 months ago

Exclusive: Firsthand raises $26M for brand agents

Firsthand leverages AI agents to transform consumer engagement for marketers and publishers. They aim to create deeper connections through innovative communications.
Marketing tech
fromThe Drum
2 months ago

3D advertising: why everything has changed for brands

3D advertising transforms OOH by offering affordable, interactive, and impactful marketing solutions that drive consumer engagement and maximize ROI.
more#marketing-technology
#marketing-strategy
Growth hacking
fromInc
2 months ago

Why Everyone From Estee Lauder to Starbucks Is Racing to 'Meet the Customer Where They Are'

The phrase 'meet our customers where they are' signifies a shift in marketing approach to better understand and cater to consumer needs.
Marketing tech
fromDigiday
2 months ago

How creator partnerships go beyond awareness and conversions to fuel advocacy

Brands often overlook the broader influence that creators can have, focusing too narrowly on immediate metrics like reach and conversions.
fromForbes
3 months ago
Marketing

Council Post: From Posters To Partnerships: What To Learn From Movie Marketing

Modern movie marketing focuses on creating emotional experiences and cultural participation rather than mere product placement.
Growth hacking
fromInc
2 months ago

Why Everyone From Estee Lauder to Starbucks Is Racing to 'Meet the Customer Where They Are'

The phrase 'meet our customers where they are' signifies a shift in marketing approach to better understand and cater to consumer needs.
Marketing tech
fromDigiday
2 months ago

How creator partnerships go beyond awareness and conversions to fuel advocacy

Brands often overlook the broader influence that creators can have, focusing too narrowly on immediate metrics like reach and conversions.
fromForbes
3 months ago
Marketing

Council Post: From Posters To Partnerships: What To Learn From Movie Marketing

Modern movie marketing focuses on creating emotional experiences and cultural participation rather than mere product placement.
more#marketing-strategy
Media industry
fromHollywood Life
2 months ago

Qiancheng Ying's Role in Wanmei Jiazu's Live E-commerce Success and Filmmaking Achievements

Live e-commerce is transforming consumer behavior, with brands leveraging interactive live streams for engagement.
fromTasting Table
2 months ago
Miscellaneous

The Chain Restaurant That Promises To Never Charge Extra For Eggs - Tasting Table

Cracker Barrel will not impose a surcharge on eggs despite price increases, showcasing commitment to customer satisfaction.
fromMarketing Dive
2 months ago
Marketing

Kia counterprograms Super Bowl with mobile game

Kia is foregoing Super Bowl ads, opting instead for a mobile game to engage consumers during the event.
Marketing
fromCreative Bloq
2 months ago

Brands should invest in multisensory marketing - here's why

Multisensory branding offers brands a unique way to differentiate and engage consumers effectively.
fromAlleywatch
3 months ago
NYC startup

Infinite Reality Acquires Virtual Shopping Platform Obsess to Enhance Immersive Commerce Capabilities

Infinite Reality has acquired Obsess to enhance immersive virtual shopping experiences within e-commerce.
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