#consumer-engagement

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#marketing
Social media marketing
fromPhys
3 months ago

Social media enhances brand loyalty and consumer engagement: Study

Social media significantly enhances brand engagement and loyalty through direct consumer interaction, positioning it as a key tool for modern branding strategies.
Social media marketing
fromAdweek
1 month ago

The 2025 Brand Genius Creators

Social media creators are crucial in shaping brand marketing strategies and consumer engagement.
ADWEEK recognizes 13 creators who redefine authenticity and creativity in brand communication.
Marketing tech
fromBig Think
4 weeks ago

The David Aaker interview: "Trust is vital and fragile"

In an era of skepticism and information overload, successful branding requires engagement and partnership with consumers.
Social media marketing
fromPhys
3 months ago

Social media enhances brand loyalty and consumer engagement: Study

Social media significantly enhances brand engagement and loyalty through direct consumer interaction, positioning it as a key tool for modern branding strategies.
Social media marketing
fromAdweek
1 month ago

The 2025 Brand Genius Creators

Social media creators are crucial in shaping brand marketing strategies and consumer engagement.
ADWEEK recognizes 13 creators who redefine authenticity and creativity in brand communication.
Marketing tech
fromBig Think
4 weeks ago

The David Aaker interview: "Trust is vital and fragile"

In an era of skepticism and information overload, successful branding requires engagement and partnership with consumers.
#social-media-marketing
Social media marketing
fromForbes
1 month ago

Understanding Gen A To Z: Why You Shouldn't Take A One-Size-Fits-All Approach When Advertising On Social Media

Brands must adapt their advertising strategies to engage younger generations differently, particularly via unique social media channels like Snapchat.
fromAdweek
1 month ago
Social media marketing

Nutter Butter's 5 Takeaways from Two Years of Being Weird on Social

fromAol
1 day ago
Marketing tech

Sisters Power Nectar to $10.6M Funding, Unveil Game-Changing Marketing Tech

Social media marketing
fromForbes
1 month ago

Understanding Gen A To Z: Why You Shouldn't Take A One-Size-Fits-All Approach When Advertising On Social Media

Brands must adapt their advertising strategies to engage younger generations differently, particularly via unique social media channels like Snapchat.
fromAdweek
1 month ago
Social media marketing

Nutter Butter's 5 Takeaways from Two Years of Being Weird on Social

fromAol
1 day ago
Marketing tech

Sisters Power Nectar to $10.6M Funding, Unveil Game-Changing Marketing Tech

#social-media
Online marketing
fromPhys
3 months ago

Longer product showcases boost individual sales but reduce overall livestream revenue

Livestream shopping combines e-commerce and entertainment, allowing real-time consumer interaction and enhancing sales opportunities.
Online marketing
fromPhys
3 months ago

Longer product showcases boost individual sales but reduce overall livestream revenue

Livestream shopping combines e-commerce and entertainment, allowing real-time consumer interaction and enhancing sales opportunities.
#digital-marketing
Marketing tech
fromForbes
3 months ago

GenAI Search's Impact On Brand Reputation-And How To Control It

Generative AI will significantly alter online search, impacting how brands engage with consumers and manage their narratives.
Marketing tech
fromExchangewire
3 months ago

Audio Ad Tech: AI and Personalisation are Making Waves

Audio advertising is emerging as a highly effective way to engage consumers, rivaling visual ads.
Podcasts have significantly grown in popularity, providing advertisers with loyal and engaged audiences.
Media industry
fromThe Drum
2 weeks ago

Why 'retail media' has evolved into 'commerce media' - and what that means

Retail media has evolved into a comprehensive commerce media ecosystem that transcends traditional advertising methods.
Marketing tech
fromForbes
3 months ago

GenAI Search's Impact On Brand Reputation-And How To Control It

Generative AI will significantly alter online search, impacting how brands engage with consumers and manage their narratives.
Marketing tech
fromExchangewire
3 months ago

Audio Ad Tech: AI and Personalisation are Making Waves

Audio advertising is emerging as a highly effective way to engage consumers, rivaling visual ads.
Podcasts have significantly grown in popularity, providing advertisers with loyal and engaged audiences.
Media industry
fromThe Drum
2 weeks ago

Why 'retail media' has evolved into 'commerce media' - and what that means

Retail media has evolved into a comprehensive commerce media ecosystem that transcends traditional advertising methods.
#marketing-strategy
Marketing tech
fromDigiday
3 months ago

How creator partnerships go beyond awareness and conversions to fuel advocacy

Brands often overlook the broader influence that creators can have, focusing too narrowly on immediate metrics like reach and conversions.
Marketing
fromSocpub
3 months ago

Your Product Packaging Is a Branding Opportunity: Here's How to Make the Most of It

Effective packaging fosters brand loyalty and encourages generosity.
Cadbury's sharing concept and Coca-Cola's personalized labels highlight how packaging can enhance consumer experience.
Marketing tech
fromDigiday
3 months ago

How creator partnerships go beyond awareness and conversions to fuel advocacy

Brands often overlook the broader influence that creators can have, focusing too narrowly on immediate metrics like reach and conversions.
Marketing
fromSocpub
3 months ago

Your Product Packaging Is a Branding Opportunity: Here's How to Make the Most of It

Effective packaging fosters brand loyalty and encourages generosity.
Cadbury's sharing concept and Coca-Cola's personalized labels highlight how packaging can enhance consumer experience.
#influencer-marketing
Social media marketing
fromThe Drum
1 month ago

It is time for influencers to be shaping, not just selling, your brand

Influencers are essential in shaping modern branding, requiring brands to adapt and embrace cultural participation.
fromThe Drum
3 weeks ago
Marketing tech

As it lands TikTok star Zach King, Nescafe is pivoting to influencer marketing

fromForbes
1 week ago
Social media marketing

16 Strategies For Boosting Company Marketing With Influencers

Social media marketing
fromThe Drum
1 month ago

It is time for influencers to be shaping, not just selling, your brand

Influencers are essential in shaping modern branding, requiring brands to adapt and embrace cultural participation.
fromThe Drum
3 weeks ago
Marketing tech

As it lands TikTok star Zach King, Nescafe is pivoting to influencer marketing

fromForbes
1 week ago
Social media marketing

16 Strategies For Boosting Company Marketing With Influencers

#podcasting
fromDigiday
1 week ago
Podcast

In Graphic Detail: How podcasts are earning their spot in the premium ad tier

fromDigiday
1 week ago
Podcast

In Graphic Detail: How podcasts are earning their spot in the premium ad tier

#personalization
fromForbes
1 week ago
Marketing tech

Capillary And Forrester Execs Foreshadow Future Of Loyalty Marketing

fromAdweek
2 weeks ago
Marketing tech

Immersive and Personal: Marketers Share Where They Think Experiential Is Headed

fromForbes
1 week ago
Marketing tech

Capillary And Forrester Execs Foreshadow Future Of Loyalty Marketing

fromAdweek
2 weeks ago
Marketing tech

Immersive and Personal: Marketers Share Where They Think Experiential Is Headed

#social-commerce
Marketing tech
fromBenzinga
1 week ago

How A $140M Funding Round Positions Manychat For The Future Of Conversational Commerce - Adobe (NASDAQ:ADBE), Salesforce (NYSE:CRM)

Consumers prefer brands to engage post-purchase via social media, signaling a shift towards AI-driven conversational commerce.
Manychat is revolutionizing brand engagement through its AI-powered messaging platform amidst rising social commerce trends.
Marketing tech
fromBenzinga
1 week ago

How A $140M Funding Round Positions Manychat For The Future Of Conversational Commerce - Adobe (NASDAQ:ADBE), Salesforce (NYSE:CRM)

Consumers prefer brands to engage post-purchase via social media, signaling a shift towards AI-driven conversational commerce.
Manychat is revolutionizing brand engagement through its AI-powered messaging platform amidst rising social commerce trends.
#sustainability
#cultural-relevance
Social media marketing
fromDigiday
2 months ago

'They're like Switzerland': Brands walk tightrope between authenticity and political backlash

Brand marketers are challenged to remain culturally relevant while avoiding political backlash in a polarized environment.
fromDigiday
2 weeks ago
Social media marketing

Amid sports marketing's gold rush, some brands are targeting niche fan communities

Social media marketing
fromDigiday
2 months ago

'They're like Switzerland': Brands walk tightrope between authenticity and political backlash

Brand marketers are challenged to remain culturally relevant while avoiding political backlash in a polarized environment.
fromDigiday
2 weeks ago
Social media marketing

Amid sports marketing's gold rush, some brands are targeting niche fan communities

#innovation
#marketing-campaign
fromFood & Beverage Magazine
1 month ago

Bazooka Brands Unveils Juicy Drop Gummy Mystery Cube and Juicy Drop MashUps at the 2025 Sweets & Snacks Expo

Juicy Drop continues to lead the way in redefining what candy can be," said Becky Silberfarb, VP of Marketing at Bazooka Brands. "These latest innovations are born from listening closely to our consumers and reflect our commitment to bold flavor, quality products, and immersive, multi-texture experiences.
Gadgets
#marketing-strategies
Media industry
fromEMARKETER
3 months ago

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is set to increase significantly by 2028.
Retail media on CTV is experiencing rapid growth.
90% of marketers will use retail media networks for promotions in 2025.
Marketing tech
fromMarTech
1 month ago

GenAI is already telling your brand's story - are you guiding it? | MarTech

Generative AI is transforming brand engagement and content creation, necessitating that brands become AI-ready.
Marketing tech
fromThe Drum
1 month ago

'It's hitting a tipping point': why the store is retail's next big media channel

In-store media is rapidly emerging as the primary focus of retail marketing, leveraging the physical store for audience engagement and conversion.
fromHubspot
3 weeks ago
Marketing tech

The inclusive marketing strategies Zumba, Lysol, Wistia, and more are using to grow, straight from marketing leaders

Media industry
fromEMARKETER
3 months ago

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is set to increase significantly by 2028.
Retail media on CTV is experiencing rapid growth.
90% of marketers will use retail media networks for promotions in 2025.
Marketing tech
fromMarTech
1 month ago

GenAI is already telling your brand's story - are you guiding it? | MarTech

Generative AI is transforming brand engagement and content creation, necessitating that brands become AI-ready.
Marketing tech
fromThe Drum
1 month ago

'It's hitting a tipping point': why the store is retail's next big media channel

In-store media is rapidly emerging as the primary focus of retail marketing, leveraging the physical store for audience engagement and conversion.
fromHubspot
3 weeks ago
Marketing tech

The inclusive marketing strategies Zumba, Lysol, Wistia, and more are using to grow, straight from marketing leaders

fromVogue Business
1 month ago

Niche or mass? A guide to festival marketing in 2025

Today, festivals aren't just about the line-up - they're cultural barometers, reflecting how people express themselves, connect and experience the world.
Fashion & style
fromFood & Beverage Magazine
1 month ago

Talking Rain welcomes new VP of Brand, Lisa Holcomb

I'm thrilled to welcome Lisa to our talented group of Rain Makers. Her experienced leadership and devotion to innovation will enable us to amplify our current brand strategy.
Startup companies
#retail-marketing
#advertising
Media industry
fromEMARKETER
3 months ago

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is projected to grow 88.5% from 2024 to 2028, reaching $97.9 billion.
Media industry
fromThe Drum
1 month ago

NBCU's Karen Kovacs: Forget the ad break - Gen Z expect brands to be part of the plot

Brands must integrate authentically into content to engage and retain Gen Z's loyalty.
Media industry
fromEMARKETER
3 months ago

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is projected to grow 88.5% from 2024 to 2028, reaching $97.9 billion.
Media industry
fromThe Drum
1 month ago

NBCU's Karen Kovacs: Forget the ad break - Gen Z expect brands to be part of the plot

Brands must integrate authentically into content to engage and retain Gen Z's loyalty.
Media industry
fromForbes
1 month ago

Hollywood Is Losing The War For Attention

Hollywood struggles to maintain attention amidst evolving digital platforms that reward user engagement and content iteration.
fromBusiness Insider
1 month ago

Trucker hats, squishy toys, and copious candy: Weird and wonderful finds at Warren Buffett's 'Bazaar of Bargains'

Berkshire Hathaway's annual meeting features a "Bazaar of Bargains," showcasing numerous brands for shareholders to shop, emphasizing both investment and consumer engagement.
Boston food
#market-trends
Mobile UX
fromBusiness Matters
2 months ago

How mobile gaming is reshaping the business model of online casinos

Mobile technology has drastically changed consumer engagement in various sectors, especially in online gambling.
Mobile UX
fromBusiness Matters
2 months ago

How mobile gaming is reshaping the business model of online casinos

Mobile technology has drastically changed consumer engagement in various sectors, especially in online gambling.
#authenticity
Growth hacking
fromFast Company
2 months ago

How brands can learn to tap into the power of fandoms

Brands can cultivate loyal fandoms by prioritizing authenticity, understanding their unique identity across channels, and recognizing diversity within fanbases.
Media industry
fromVariety
1 month ago

The Catch-22 of Modern Marketing Campaigns: 'We Are Targeting Our Way to Oblivion'

The digital advertising landscape is increasingly complex, requiring brands to prioritize authentic engagement to connect with audiences effectively.
Growth hacking
fromFast Company
2 months ago

How brands can learn to tap into the power of fandoms

Brands can cultivate loyal fandoms by prioritizing authenticity, understanding their unique identity across channels, and recognizing diversity within fanbases.
Media industry
fromVariety
1 month ago

The Catch-22 of Modern Marketing Campaigns: 'We Are Targeting Our Way to Oblivion'

The digital advertising landscape is increasingly complex, requiring brands to prioritize authentic engagement to connect with audiences effectively.
fromMarTech
1 month ago

Consumers say email is the channel of choice for brand interactions | MarTech

According to the Consumer Products Engagement report, U.S. consumers prefer email for brand interaction, significantly outweighing other channels like websites and mobile apps.
Marketing tech
Marketing tech
fromAdweek
2 months ago

Telly's Shoppable CTV Ads Triple Engagement During NCAA Test

Telly's new interactive ad format shows significantly higher engagement rates than traditional ads.
fromstupidDOPE
2 months ago

Dispensary Owners and Cannabis Brands: Get Featured on stupidDOPE This 4/20 | stupidDOPE

As 4/20 approaches, cannabis brands are leveraging the visibility of stupidDOPE to enhance their marketing strategies, ensuring they stand out in a competitive space.
Social media marketing
fromVulture
2 months ago

Want Some of Meghan Markle's Flower Sprinkles? Too Bad!

Our shelves may be empty, but my heart is full! We sold out in less than one hour and I can't thank you enough...for celebrating, purchasing, sharing, and believing.
Social media marketing
Social media marketing
fromPhys
2 months ago

New study shows neutrality on social issues can still alienate consumers

Silence on salient sociopolitical issues can provoke backlash against companies, rather than protect their interests.
Marketing tech
fromSkift
2 months ago

TikTok Ban: Deadline Nears, What Does It Mean For Travel?

Travel companies face uncertainty with a potential TikTok ban affecting their marketing strategies.
With millions of followers, TikTok is vital for travel brands to reach customers.
A U.S. ban would force travel brands to adapt marketing strategies and diversify platforms.
fromBusiness Insider
2 months ago

From Yahoo's grass keyboard to a Duolingo-Carnival 195-country cruise, here are some notable April Fools' Day gags this year

On April Fools' Day, companies engage in creative marketing stunts and corporate pranks, often resulting in a mix of amusement and confusion among consumers.
Silicon Valley food
fromstupidDOPE
2 months ago

HEINZ Introduces Chip Dip, Challenging the Way People Enjoy Potato Chips | stupidDOPE

HEINZ's latest launch, Chip Dip, seeks to challenge traditional snacking habits as it encourages consumers to dip potato chips in ketchup, despite the ongoing debate about this combination.
Food & drink
Mental health
fromEntrepreneur
3 months ago

Why Every Business Should Borrow This Key Strategy from Subscription Services | Entrepreneur

Subscription models enhance customer loyalty and engagement in various industries.
Proactive business approaches in healthcare can improve patient satisfaction and reduce costs.
Marketing tech
fromThe Drum
3 months ago

3D advertising: why everything has changed for brands

3D advertising transforms OOH by offering affordable, interactive, and impactful marketing solutions that drive consumer engagement and maximize ROI.
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