#consumer-engagement

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#digital-marketing
Media industry
fromThe Drum
1 month ago

Why 'retail media' has evolved into 'commerce media' - and what that means

Retail media has evolved into a comprehensive commerce media ecosystem that transcends traditional advertising methods.
Media industry
fromThe Drum
1 month ago

Why 'retail media' has evolved into 'commerce media' - and what that means

Retail media has evolved into a comprehensive commerce media ecosystem that transcends traditional advertising methods.
#branding
Social media marketing
fromPhys
3 months ago

Social media enhances brand loyalty and consumer engagement: Study

Social media significantly enhances brand engagement and loyalty through direct consumer interaction, positioning it as a key tool for modern branding strategies.
Social media marketing
fromThe Drum
1 month ago

It is time for influencers to be shaping, not just selling, your brand

Influencers are essential in shaping modern branding, requiring brands to adapt and embrace cultural participation.
Marketing
fromSocpub
3 months ago

Your Product Packaging Is a Branding Opportunity: Here's How to Make the Most of It

Effective packaging fosters brand loyalty and encourages generosity.
Cadbury's sharing concept and Coca-Cola's personalized labels highlight how packaging can enhance consumer experience.
Marketing tech
fromBig Think
1 month ago

The David Aaker interview: "Trust is vital and fragile"

In an era of skepticism and information overload, successful branding requires engagement and partnership with consumers.
Social media marketing
fromPhys
3 months ago

Social media enhances brand loyalty and consumer engagement: Study

Social media significantly enhances brand engagement and loyalty through direct consumer interaction, positioning it as a key tool for modern branding strategies.
Social media marketing
fromThe Drum
1 month ago

It is time for influencers to be shaping, not just selling, your brand

Influencers are essential in shaping modern branding, requiring brands to adapt and embrace cultural participation.
Marketing
fromSocpub
3 months ago

Your Product Packaging Is a Branding Opportunity: Here's How to Make the Most of It

Effective packaging fosters brand loyalty and encourages generosity.
Cadbury's sharing concept and Coca-Cola's personalized labels highlight how packaging can enhance consumer experience.
Marketing tech
fromBig Think
1 month ago

The David Aaker interview: "Trust is vital and fragile"

In an era of skepticism and information overload, successful branding requires engagement and partnership with consumers.
#marketing-strategy
fromEntrepreneur
3 months ago
Social media marketing

How to Create Compelling Brand Narratives That Resonate With Skeptical Consumers | Entrepreneur

fromEntrepreneur
3 months ago
Social media marketing

How to Create Compelling Brand Narratives That Resonate With Skeptical Consumers | Entrepreneur

#marketing
Social media marketing
fromAdweek
2 months ago

The 2025 Brand Genius Creators

Social media creators are crucial in shaping brand marketing strategies and consumer engagement.
ADWEEK recognizes 13 creators who redefine authenticity and creativity in brand communication.
fromAdweek
2 months ago
Marketing

Frances Dillard Reveals Driscoll's Secret Recipe for Building a $1B Berry Empire

fromThe Drum
1 month ago
Social media marketing

Comscore's CMO Jackelyn Keller on fixing 'the F word' in a social-first world

Social media marketing
fromAdweek
2 months ago

The 2025 Brand Genius Creators

Social media creators are crucial in shaping brand marketing strategies and consumer engagement.
ADWEEK recognizes 13 creators who redefine authenticity and creativity in brand communication.
fromAdweek
2 months ago
Marketing

Frances Dillard Reveals Driscoll's Secret Recipe for Building a $1B Berry Empire

fromThe Drum
1 month ago
Social media marketing

Comscore's CMO Jackelyn Keller on fixing 'the F word' in a social-first world

#brand-strategy
fromAdweek
1 month ago
Social media marketing

Nutter Butter's 5 Takeaways from Two Years of Being Weird on Social

fromPhys
1 week ago
Marketing

Why brands are embracing fantasy: The psychology behind escapist marketing in anxious times

fromAdweek
1 month ago
Social media marketing

Nutter Butter's 5 Takeaways from Two Years of Being Weird on Social

fromPhys
1 week ago
Marketing

Why brands are embracing fantasy: The psychology behind escapist marketing in anxious times

#retail-marketing
fromForbes
1 week ago
New York City

JCPenney's Turnaround Begins, Powered By A Subversive New Marketing Strategy

fromForbes
1 week ago
New York City

JCPenney's Turnaround Begins, Powered By A Subversive New Marketing Strategy

#influencer-marketing
fromThe Drum
1 month ago
Marketing tech

As it lands TikTok star Zach King, Nescafe is pivoting to influencer marketing

fromDigiday
2 weeks ago
Marketing tech

Omnicom strikes partnerships with PayPal and X as its 'live' blitz at Cannes Lions continues

fromThe Drum
1 month ago
Marketing tech

As it lands TikTok star Zach King, Nescafe is pivoting to influencer marketing

fromDigiday
2 weeks ago
Marketing tech

Omnicom strikes partnerships with PayPal and X as its 'live' blitz at Cannes Lions continues

#personalization
fromAdweek
1 month ago
Marketing tech

Immersive and Personal: Marketers Share Where They Think Experiential Is Headed

fromAdweek
1 month ago
Marketing tech

Immersive and Personal: Marketers Share Where They Think Experiential Is Headed

#digital-advertising
Social media marketing
fromForbes
1 month ago

Understanding Gen A To Z: Why You Shouldn't Take A One-Size-Fits-All Approach When Advertising On Social Media

Brands must adapt their advertising strategies to engage younger generations differently, particularly via unique social media channels like Snapchat.
Media industry
fromVariety
2 months ago

The Catch-22 of Modern Marketing Campaigns: 'We Are Targeting Our Way to Oblivion'

The digital advertising landscape is increasingly complex, requiring brands to prioritize authentic engagement to connect with audiences effectively.
fromAol
3 weeks ago
Marketing tech

Sisters Power Nectar to $10.6M Funding, Unveil Game-Changing Marketing Tech

Social media marketing
fromForbes
1 month ago

Understanding Gen A To Z: Why You Shouldn't Take A One-Size-Fits-All Approach When Advertising On Social Media

Brands must adapt their advertising strategies to engage younger generations differently, particularly via unique social media channels like Snapchat.
Media industry
fromVariety
2 months ago

The Catch-22 of Modern Marketing Campaigns: 'We Are Targeting Our Way to Oblivion'

The digital advertising landscape is increasingly complex, requiring brands to prioritize authentic engagement to connect with audiences effectively.
fromAol
3 weeks ago
Marketing tech

Sisters Power Nectar to $10.6M Funding, Unveil Game-Changing Marketing Tech

#social-media
#podcasting
#social-commerce
fromBenzinga
1 month ago
Marketing tech

How A $140M Funding Round Positions Manychat For The Future Of Conversational Commerce - Adobe (NASDAQ:ADBE), Salesforce (NYSE:CRM)

Marketing tech
fromBenzinga
1 month ago

How A $140M Funding Round Positions Manychat For The Future Of Conversational Commerce - Adobe (NASDAQ:ADBE), Salesforce (NYSE:CRM)

Consumers prefer brands to engage post-purchase via social media, signaling a shift towards AI-driven conversational commerce.
Manychat is revolutionizing brand engagement through its AI-powered messaging platform amidst rising social commerce trends.
#sustainability
#cultural-relevance
Social media marketing
fromDigiday
3 months ago

'They're like Switzerland': Brands walk tightrope between authenticity and political backlash

Brand marketers are challenged to remain culturally relevant while avoiding political backlash in a polarized environment.
fromDigiday
1 month ago
Social media marketing

Amid sports marketing's gold rush, some brands are targeting niche fan communities

Social media marketing
fromDigiday
3 months ago

'They're like Switzerland': Brands walk tightrope between authenticity and political backlash

Brand marketers are challenged to remain culturally relevant while avoiding political backlash in a polarized environment.
fromDigiday
1 month ago
Social media marketing

Amid sports marketing's gold rush, some brands are targeting niche fan communities

#innovation
fromFood & Beverage Magazine
1 month ago

2025 Michigan Asparagus Season Kicks Off

Our 2025 campaign is designed to meet consumers where they are - whether online, in-store, or on-screen," said Jamie Clover Adams, Executive Director of MAAB. "Michigan asparagus deserves to be the centerpiece of the plate this season, and our strategy reflects that.
Marketing
fromFood & Beverage Magazine
1 month ago

Bazooka Brands Unveils Juicy Drop Gummy Mystery Cube and Juicy Drop MashUps at the 2025 Sweets & Snacks Expo

Juicy Drop continues to lead the way in redefining what candy can be," said Becky Silberfarb, VP of Marketing at Bazooka Brands. "These latest innovations are born from listening closely to our consumers and reflect our commitment to bold flavor, quality products, and immersive, multi-texture experiences.
Gadgets
#marketing-strategies
Marketing tech
fromMarTech
1 month ago

GenAI is already telling your brand's story - are you guiding it? | MarTech

Generative AI is transforming brand engagement and content creation, necessitating that brands become AI-ready.
Marketing tech
fromThe Drum
1 month ago

'It's hitting a tipping point': why the store is retail's next big media channel

In-store media is rapidly emerging as the primary focus of retail marketing, leveraging the physical store for audience engagement and conversion.
fromHubspot
1 month ago
Marketing tech

The inclusive marketing strategies Zumba, Lysol, Wistia, and more are using to grow, straight from marketing leaders

Marketing tech
fromMarTech
1 month ago

GenAI is already telling your brand's story - are you guiding it? | MarTech

Generative AI is transforming brand engagement and content creation, necessitating that brands become AI-ready.
Marketing tech
fromThe Drum
1 month ago

'It's hitting a tipping point': why the store is retail's next big media channel

In-store media is rapidly emerging as the primary focus of retail marketing, leveraging the physical store for audience engagement and conversion.
fromHubspot
1 month ago
Marketing tech

The inclusive marketing strategies Zumba, Lysol, Wistia, and more are using to grow, straight from marketing leaders

fromVogue Business
1 month ago

Niche or mass? A guide to festival marketing in 2025

Today, festivals aren't just about the line-up - they're cultural barometers, reflecting how people express themselves, connect and experience the world.
Fashion & style
fromFood & Beverage Magazine
2 months ago

Talking Rain welcomes new VP of Brand, Lisa Holcomb

I'm thrilled to welcome Lisa to our talented group of Rain Makers. Her experienced leadership and devotion to innovation will enable us to amplify our current brand strategy.
Startup companies
#advertising
fromThe Drum
2 months ago
Media industry

NBCU's Karen Kovacs: Forget the ad break - Gen Z expect brands to be part of the plot

Media industry
fromThe Drum
2 months ago

NBCU's Karen Kovacs: Forget the ad break - Gen Z expect brands to be part of the plot

Brands must integrate authentically into content to engage and retain Gen Z's loyalty.
fromForbes
2 months ago
Media industry

Hollywood Is Losing The War For Attention

Hollywood struggles to maintain attention amidst evolving digital platforms that reward user engagement and content iteration.
fromBusiness Insider
2 months ago

Trucker hats, squishy toys, and copious candy: Weird and wonderful finds at Warren Buffett's 'Bazaar of Bargains'

Berkshire Hathaway's annual meeting features a "Bazaar of Bargains," showcasing numerous brands for shareholders to shop, emphasizing both investment and consumer engagement.
Boston food
#market-trends
Mobile UX
fromBusiness Matters
3 months ago

How mobile gaming is reshaping the business model of online casinos

Mobile technology has drastically changed consumer engagement in various sectors, especially in online gambling.
Mobile UX
fromBusiness Matters
3 months ago

How mobile gaming is reshaping the business model of online casinos

Mobile technology has drastically changed consumer engagement in various sectors, especially in online gambling.
fromMarTech
2 months ago

Consumers say email is the channel of choice for brand interactions | MarTech

According to the Consumer Products Engagement report, U.S. consumers prefer email for brand interaction, significantly outweighing other channels like websites and mobile apps.
Marketing tech
Marketing tech
fromAdweek
2 months ago

Telly's Shoppable CTV Ads Triple Engagement During NCAA Test

Telly's new interactive ad format shows significantly higher engagement rates than traditional ads.
fromstupidDOPE
3 months ago

Dispensary Owners and Cannabis Brands: Get Featured on stupidDOPE This 4/20 | stupidDOPE

As 4/20 approaches, cannabis brands are leveraging the visibility of stupidDOPE to enhance their marketing strategies, ensuring they stand out in a competitive space.
Social media marketing
fromVulture
3 months ago

Want Some of Meghan Markle's Flower Sprinkles? Too Bad!

Our shelves may be empty, but my heart is full! We sold out in less than one hour and I can't thank you enough...for celebrating, purchasing, sharing, and believing.
Social media marketing
#brand-loyalty
fromPhys
3 months ago
Social media marketing

New study shows neutrality on social issues can still alienate consumers

Silence on salient sociopolitical issues can provoke backlash against companies, rather than protect their interests.
fromFast Company
3 months ago
Growth hacking

How brands can learn to tap into the power of fandoms

Brands can cultivate loyal fandoms by prioritizing authenticity, understanding their unique identity across channels, and recognizing diversity within fanbases.
Social media marketing
fromPhys
3 months ago

New study shows neutrality on social issues can still alienate consumers

Silence on salient sociopolitical issues can provoke backlash against companies, rather than protect their interests.
Growth hacking
fromFast Company
3 months ago

How brands can learn to tap into the power of fandoms

Brands can cultivate loyal fandoms by prioritizing authenticity, understanding their unique identity across channels, and recognizing diversity within fanbases.
Marketing tech
fromSkift
3 months ago

TikTok Ban: Deadline Nears, What Does It Mean For Travel?

Travel companies face uncertainty with a potential TikTok ban affecting their marketing strategies.
With millions of followers, TikTok is vital for travel brands to reach customers.
A U.S. ban would force travel brands to adapt marketing strategies and diversify platforms.
fromBusiness Insider
3 months ago

From Yahoo's grass keyboard to a Duolingo-Carnival 195-country cruise, here are some notable April Fools' Day gags this year

On April Fools' Day, companies engage in creative marketing stunts and corporate pranks, often resulting in a mix of amusement and confusion among consumers.
Silicon Valley food
fromstupidDOPE
3 months ago

HEINZ Introduces Chip Dip, Challenging the Way People Enjoy Potato Chips | stupidDOPE

HEINZ's latest launch, Chip Dip, seeks to challenge traditional snacking habits as it encourages consumers to dip potato chips in ketchup, despite the ongoing debate about this combination.
Food & drink
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