In today's marketing landscape, traditional advertising faces severe challenges as consumers opt for ad-free experiences and utilize ad blockers. To effectively reach audiences, brands must transition from interruptive advertising to becoming valuable content creators. This approach involves understanding platforms like Discord and Reddit, where community engagement is paramount. By educating or entertaining their audience, brands can build trust and integrate seamlessly into consumer experiences, making marketing feel authentic rather than obtrusive. Jason Hall emphasizes that success lies in earning attention through creativity and relevance, not through traditional ads.
Users are signing up for premium versions of platforms so they don't have to watch or hear ads, or they're using ad blockers.
People don't hate marketing; they hate being interrupted. The key to marketing today is becoming the content instead of the interruption.
Smart brands don't fight for attention; they earn it. Creating something worth watching means you become part of the experience.
You have to learn how to be seen and relevant in spaces where attention is earned through creativity and trust.
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