Why Hyperlocal Advertising is the New Recipe for Success | EntrepreneurHyperlocal targeting and personalization are essential for effectively reaching today's skeptical consumers.
The Checkout Can Be Your Next Big Commerce Media OpportunityPost-purchase advertising at checkout enhances customer engagement and drives revenue.
Why Hyperlocal Advertising is the New Recipe for Success | EntrepreneurHyperlocal targeting and personalization are essential for effectively reaching today's skeptical consumers.
The Checkout Can Be Your Next Big Commerce Media OpportunityPost-purchase advertising at checkout enhances customer engagement and drives revenue.
14 Big-Time Movie Marketing BlundersFilm marketing often misrepresents contentPromotional videos can engage audiences uniquelyTrailers sometimes reveal major plot twistsSpace advertising was attempted for blockbuster films
Off-site retail media ad spend growing much faster than on-siteRetail media ad spend is shifting towards off-site strategies, with a projected 42.1% growth in 2025.
Council Post: How Non-Retail Businesses Can Expand The Reach Of Commerce MediaRetail media is evolving rapidly, with extensive opportunities for non-retail sectors to harness first-party data for marketing.
Challenges Facing UK Retail Media CompaniesUK retail media companies face unprecedented opportunities but must navigate significant challenges such as data privacy regulations and the phasing out of third-party cookies.
Walmart Connect's Rich Lehrfeld on Transforming Retail MediaIntegrating Creativity and Data: Combining creativity with data and AI.Full-Funnel Approach: Evolution from lower-funnel to comprehensive strategy.Competitive Edge in Retail Media: Strategies to compete with major players.
3 2024 retail misconceptions: Retail media, QR codes, and microcommunitiesRetail media is evolving from lower-funnel tactics to a full-funnel approach incorporating off-site advertising.Engagement, not volume, is key for QR code effectiveness, as scanners are more likely to convert.
The Best Advice At The IAB Connected Commerce Summit: Don't Annoy Your Customer | AdExchangerThe key focus of the Connected Commerce Summit was the essential need to understand consumers to enhance retail media effectiveness.
Off-site retail media ad spend growing much faster than on-siteRetail media ad spend is shifting towards off-site strategies, with a projected 42.1% growth in 2025.
Council Post: How Non-Retail Businesses Can Expand The Reach Of Commerce MediaRetail media is evolving rapidly, with extensive opportunities for non-retail sectors to harness first-party data for marketing.
Challenges Facing UK Retail Media CompaniesUK retail media companies face unprecedented opportunities but must navigate significant challenges such as data privacy regulations and the phasing out of third-party cookies.
Walmart Connect's Rich Lehrfeld on Transforming Retail MediaIntegrating Creativity and Data: Combining creativity with data and AI.Full-Funnel Approach: Evolution from lower-funnel to comprehensive strategy.Competitive Edge in Retail Media: Strategies to compete with major players.
3 2024 retail misconceptions: Retail media, QR codes, and microcommunitiesRetail media is evolving from lower-funnel tactics to a full-funnel approach incorporating off-site advertising.Engagement, not volume, is key for QR code effectiveness, as scanners are more likely to convert.
The Best Advice At The IAB Connected Commerce Summit: Don't Annoy Your Customer | AdExchangerThe key focus of the Connected Commerce Summit was the essential need to understand consumers to enhance retail media effectiveness.
"Test everything -15s, 30s, 59s": Shark Tank investor Kevin O'Leary reveals the truth about marketingTest your advertisements thoroughly to determine effectiveness rather than relying on assumptions or emotional investments in creators.
The People v the Turkey [of the Week]: Calling BS on 'bad' adsMarketers should prioritize consumer data over traditional critiques of holiday ads.
Why marketers should pay attention to Bluesky-even if they're not ready to make the jumpBluesky's rapid user growth raises interest, yet uncertainty around monetization and user base size limits its current value for marketers.
How To Use Benefit Segmentation To Grow Your Business (2024) - ShopifyBenefit segmentation enables targeted marketing by focusing on the specific benefits customers seek from products.
"Test everything -15s, 30s, 59s": Shark Tank investor Kevin O'Leary reveals the truth about marketingTest your advertisements thoroughly to determine effectiveness rather than relying on assumptions or emotional investments in creators.
The People v the Turkey [of the Week]: Calling BS on 'bad' adsMarketers should prioritize consumer data over traditional critiques of holiday ads.
Why marketers should pay attention to Bluesky-even if they're not ready to make the jumpBluesky's rapid user growth raises interest, yet uncertainty around monetization and user base size limits its current value for marketers.
How To Use Benefit Segmentation To Grow Your Business (2024) - ShopifyBenefit segmentation enables targeted marketing by focusing on the specific benefits customers seek from products.
How to generate more creative marketing ideas - London Business News | Londonlovesbusiness.comCreative marketing ideas capture attention, are memorable, and differentiate brands in a crowded market.
How Reviews Became Their Own Business - GREY JournalOnline reviews are now pivotal in consumer decision-making, deeply influencing choices across various industries.
TV 2.0: Driving measurable business outcomesThe advent of CTV and streaming has fundamentally changed how brands approach advertising, shifting from linear TV to targeted digital methods.
TikTok Launches Updated Search Ads CampaignsSearch Ads on TikTok allow brands to strategically control their ad presence and increase conversion rates.
B2B marketing on TikTok: What you need to know | MarTechTikTok is a valuable platform for B2B marketing due to its wide reach and engaging format.
TikTok Launches Updates Search Ads CampaignsTikTok Search Ads give brands control over their visibility on search results, boosting user engagement and conversions.
Your politics can affect whether you click on sponsored search results, new research showsConservative individuals are more likely to engage with search ads, highlighting a potential strategic focus for certain brands.
How Reviews Became Their Own Business - GREY JournalOnline reviews are now pivotal in consumer decision-making, deeply influencing choices across various industries.
TV 2.0: Driving measurable business outcomesThe advent of CTV and streaming has fundamentally changed how brands approach advertising, shifting from linear TV to targeted digital methods.
TikTok Launches Updated Search Ads CampaignsSearch Ads on TikTok allow brands to strategically control their ad presence and increase conversion rates.
B2B marketing on TikTok: What you need to know | MarTechTikTok is a valuable platform for B2B marketing due to its wide reach and engaging format.
TikTok Launches Updates Search Ads CampaignsTikTok Search Ads give brands control over their visibility on search results, boosting user engagement and conversions.
Your politics can affect whether you click on sponsored search results, new research showsConservative individuals are more likely to engage with search ads, highlighting a potential strategic focus for certain brands.
Dmg media's Hannah Buitekant on the 'relentless' drive to grow on socialHannah Buitekant stresses the integration of data, commerce, and advertising innovation to enhance digital revenue at dmg media.
Steve Goldstein: Key Takeaways from 'A View from the Top'The future of podcast monetization lies in adapting to changing content consumption behaviors and engaging audiences across multiple platforms.
Dmg media's Hannah Buitekant on the 'relentless' drive to grow on socialHannah Buitekant stresses the integration of data, commerce, and advertising innovation to enhance digital revenue at dmg media.
Steve Goldstein: Key Takeaways from 'A View from the Top'The future of podcast monetization lies in adapting to changing content consumption behaviors and engaging audiences across multiple platforms.
Radio two thirds; podcasts one fifth. Nielsen/Edison measure ad-supported audio audiencesRadio dominates ad-supported audio listening, with 67% share compared to podcasts' 18%.News/Talk radio is the leading format across younger and older demographics.Brands should consider listener demographics in advertising strategies.
The state of data-driven decision-making for CPG brands: How marketers are finding the clearest data signals to maximize advertising effectivenessCPG brands leverage purchase data for effective targeting amidst rising digital ad costs.
Why 2025 will be the year of performance marketing, green goals & smarter AIPerformance channels will dominate marketing investment due to economic uncertainties and consumer demand for seamless purchasing experiences.
Strategies for Connecting With Consumers in a Fragmented Media LandscapeMarketers must adapt measurement and targeting strategies as audience behaviors become more complex across platforms, blending data with creativity.
Advertisers That Rely On Social and YouTube Are Whiffing on Reaching CustomersDigital ad buyers are missing opportunities by relying heavily on social media, particularly among light social users.
B2B comms are crying out for connection - and humour is the perfect conduitB2B buyers appreciate humor in advertising, which enhances emotional connections and can lead to more successful campaigns.
The state of data-driven decision-making for CPG brands: How marketers are finding the clearest data signals to maximize advertising effectivenessCPG brands leverage purchase data for effective targeting amidst rising digital ad costs.
Why 2025 will be the year of performance marketing, green goals & smarter AIPerformance channels will dominate marketing investment due to economic uncertainties and consumer demand for seamless purchasing experiences.
Strategies for Connecting With Consumers in a Fragmented Media LandscapeMarketers must adapt measurement and targeting strategies as audience behaviors become more complex across platforms, blending data with creativity.
Advertisers That Rely On Social and YouTube Are Whiffing on Reaching CustomersDigital ad buyers are missing opportunities by relying heavily on social media, particularly among light social users.
B2B comms are crying out for connection - and humour is the perfect conduitB2B buyers appreciate humor in advertising, which enhances emotional connections and can lead to more successful campaigns.
A new feature is cropping up on several new smart TVs - and you'll want to turn it off immediatelyAutomatic Content Recognition (ACR) enhances viewing recommendations but raises privacy concerns as it collects extensive viewing data.
Council Post: Artificial Intelligence: A Creative Renaissance For Global CMOsAI enhances human creativity in marketing, serving as a crucial partner for innovation rather than a competitor.
Council Post: How To Use Data To Drive Advertising Decisions And Increase Conversion RatesEffective use of data in advertising involves clear goals, focused metrics, audience insights, and tailored strategies across different platforms.
Demographic Exclusions To Apply To Google Ads Shopping Inventory in PMaxDemographic exclusions for age groups will now apply to Shopping inventory in Performance Max campaigns.
Amazon PPC Management: The Shift Towards Mobile-First Strategies - MarylandReporter.comEmbracing mobile commerce is vital for e-commerce success, necessitating innovative Amazon PPC strategies.
Demographic Exclusions To Apply To Google Ads Shopping Inventory in PMaxDemographic exclusions for age groups will now apply to Shopping inventory in Performance Max campaigns.
Amazon PPC Management: The Shift Towards Mobile-First Strategies - MarylandReporter.comEmbracing mobile commerce is vital for e-commerce success, necessitating innovative Amazon PPC strategies.
Brave Commerce: TikTok, Meta, and the Shifting Media LandscapeBrands must navigate the decline in TikTok and Meta's influence while adapting to a changing media landscape.Shift in advertising focus to Alphabet and Pinterest as brands seek safer engagement alternatives.Balancing short-term return on ad spend with long-term brand values is crucial for advertisers.
The Best of BoF 2024: When Beauty Trends Tap CultureThe beauty marketing landscape in 2024 combines digital strategies with traditional techniques to adapt to changing consumer dynamics and platform uncertainties.
Brave Commerce: TikTok, Meta, and the Shifting Media LandscapeBrands must navigate the decline in TikTok and Meta's influence while adapting to a changing media landscape.Shift in advertising focus to Alphabet and Pinterest as brands seek safer engagement alternatives.Balancing short-term return on ad spend with long-term brand values is crucial for advertisers.
The Best of BoF 2024: When Beauty Trends Tap CultureThe beauty marketing landscape in 2024 combines digital strategies with traditional techniques to adapt to changing consumer dynamics and platform uncertainties.
How TikTok Changed Advertising ForeverBrands are shifting to experimental and absurd marketing approaches due to TikTok's influence.TikTok has permanently transformed advertising strategies and audience expectations.
Retail media networks continue to grow: 2025 predictions | MarTechRetail media networks are evolving with new in-store standards and AI integration, enhancing customer shopping experiences and maximizing ad potential.
What Rich Lehrfeld's media buying background means for Walmart RMN businessThe retail media network space is rapidly expanding, with Walmart Connect leveraging unique insights and customer-centric strategies for advertising success.
Retail media networks continue to grow: 2025 predictions | MarTechRetail media networks are evolving with new in-store standards and AI integration, enhancing customer shopping experiences and maximizing ad potential.
What Rich Lehrfeld's media buying background means for Walmart RMN businessThe retail media network space is rapidly expanding, with Walmart Connect leveraging unique insights and customer-centric strategies for advertising success.
5 Content Marketing Ideas for February 2025Content marketing can leverage anniversaries and nostalgic elements to engage audiences effectively.
LG's microwave has a 27-inch display that'll be perfect for adsLG's Signature microwave showcases a large touchscreen, highlighting the trend of integrating displays into home appliances, questioning functionality over novelty.
The best Christmas logos: What happened when brands got festiveRevamped logos are not always essential for effective Christmas marketing, as evidenced by iconic campaigns.Many brands enhance their logos during Christmas to reinforce their festive presence and attract customers.
How VaynerMedia is optimizing its supply path optimization practicesSPO has evolved to require stronger relationships and data sharing between advertisers and supply-side platforms for better programmatic ad management.
The Kids Aren't Playing In The Privacy Sandbox | AdExchangerThe urgency surrounding third-party cookie deprecation has significantly decreased, leading to complacency in the ad tech industry post-Google's announcement.
How VaynerMedia is optimizing its supply path optimization practicesSPO has evolved to require stronger relationships and data sharing between advertisers and supply-side platforms for better programmatic ad management.
The Kids Aren't Playing In The Privacy Sandbox | AdExchangerThe urgency surrounding third-party cookie deprecation has significantly decreased, leading to complacency in the ad tech industry post-Google's announcement.
Nexxen's Steven Broadhead on the Power of ACR Data - ExchangeWire.comACR data provides advertisers with significant advantages in the evolving TV landscape, allowing for targeted and personalized advertising strategies.
Mobile games see high returns on hybrid monetization models | AppsFlyerHybrid monetization models can maximize returns for mobile games, particularly mid-core titles, compared to single revenue streams.
Expert urges caution as AI transforms advertising landscapeAI advertising's benefits are overshadowed by its potential harms, which deserve more attention in marketing research.
'Brands Can and Should Expect to Have Deep Connections With Consumers' - A Chat With Azarus CRO, Chris SchaveAmazon's advertising revenue has significantly increased from $74.45bn in 2013 to $513.98bn in 2022, reflecting its market dominance.
Google Announces New Shorts-Focused Video Ad OptionsBrands can engage with YouTube Shorts by integrating Google Merchant Center feeds for seamless content utilization without creating original videos.
Third-party cookies are crumbling - here's how to prepare your advertising campaignsAdvertisers must prepare for the removal of third-party cookie tracking by diversifying identification methods.
How to Protect Marketing Spend with Ad VerificationAd verification is crucial to protect ad spending from fraud and misplacement, allowing brands to allocate resources effectively.
'Brands Can and Should Expect to Have Deep Connections With Consumers' - A Chat With Azarus CRO, Chris SchaveAmazon's advertising revenue has significantly increased from $74.45bn in 2013 to $513.98bn in 2022, reflecting its market dominance.
Google Announces New Shorts-Focused Video Ad OptionsBrands can engage with YouTube Shorts by integrating Google Merchant Center feeds for seamless content utilization without creating original videos.
Third-party cookies are crumbling - here's how to prepare your advertising campaignsAdvertisers must prepare for the removal of third-party cookie tracking by diversifying identification methods.
How to Protect Marketing Spend with Ad VerificationAd verification is crucial to protect ad spending from fraud and misplacement, allowing brands to allocate resources effectively.
Marketing Briefing: How co-branding became 'a key piece' of how marketers plan their yearBrand collaborations are increasingly popular as a strategy to capture attention and engage audiences effectively in a cluttered marketing landscape.
Are Runway Models Losing Job Opportunities To Influencers?Influencers are increasingly taking over job opportunities traditionally held by runway models, reshaping the fashion industry dynamics.
RadioActive Media Sets Itself Apart With High-Profile Influences Powering Podcast And Radio Campaigns - Podcaster NewsRadioActive Media utilizes audio influencers to create authentic, impactful marketing for clients, setting it apart from traditional marketing firms.
Woman calls out 'strange' Shell video ads using tobacco marketing techniques: 'So dystopian'Big oil companies like Shell use influencer marketing and emotional appeals to disguise environmental impacts, drawing parallels to tobacco advertising regulations.
Are Runway Models Losing Job Opportunities To Influencers?Influencers are increasingly taking over job opportunities traditionally held by runway models, reshaping the fashion industry dynamics.
RadioActive Media Sets Itself Apart With High-Profile Influences Powering Podcast And Radio Campaigns - Podcaster NewsRadioActive Media utilizes audio influencers to create authentic, impactful marketing for clients, setting it apart from traditional marketing firms.
Woman calls out 'strange' Shell video ads using tobacco marketing techniques: 'So dystopian'Big oil companies like Shell use influencer marketing and emotional appeals to disguise environmental impacts, drawing parallels to tobacco advertising regulations.
Meta Offers Less Personalised Ads for EU Users to Appease RegulatorsEU users can choose less personalized ads on Facebook and Instagram, a response to regulatory scrutiny.
Push vs. Pull Marketing: What They Are & When to Use Each (2024) - ShopifyPush marketing directly reaches potential customers through proactive outreach, while pull marketing aims to attract customers through brand appeal.
Warner Bros. Discovery says it will beef up ads on its Max streaming serviceWarner Bros. Discovery plans to increase ad loads on its Max streaming service to boost profitability, aiming for more innovative ad strategies.
Why Old-School CPGs Are Getting Back To Basics | AdExchangerGrocery-store brands are adapting to changing market conditions and shifting competition by rethinking strategies and focusing on packaging and supply chain issues.
The Symbiotic Relationship Between Social Media And Modern Businesses | Fingerlakes1.comBusiness and social media form a powerful partnership for customer engagement, brand storytelling, market insights, cost-effective marketing, and innovative advertising.
Leveraging Emotions in Your Facebook Ads for Better Results : Social Media ExaminerEmotions in advertising can significantly enhance the effectiveness of Facebook ad campaigns, making them stand out in a competitive space.
13 Retail Marketing Ideas for Beginners - MarylandReporter.comEffective retail marketing is critical for sales success, engaging customers and overcoming their doubts.
The Symbiotic Relationship Between Social Media And Modern Businesses | Fingerlakes1.comBusiness and social media form a powerful partnership for customer engagement, brand storytelling, market insights, cost-effective marketing, and innovative advertising.
Leveraging Emotions in Your Facebook Ads for Better Results : Social Media ExaminerEmotions in advertising can significantly enhance the effectiveness of Facebook ad campaigns, making them stand out in a competitive space.
13 Retail Marketing Ideas for Beginners - MarylandReporter.comEffective retail marketing is critical for sales success, engaging customers and overcoming their doubts.
Brands are preparing their ad strategies for a week of post-election uncertaintyBrands are cautious about advertising post-election, planning reductions and reallocations in response to uncertainty.Many companies aim to focus spending on effective periods, especially as holiday promotions approach.
Media Briefing: News publishers prep for possible ad slumps as election season nearsNews publishers adapt ad strategies around U.S. election to prevent revenue loss.
Brands are preparing their ad strategies for a week of post-election uncertaintyBrands are cautious about advertising post-election, planning reductions and reallocations in response to uncertainty.Many companies aim to focus spending on effective periods, especially as holiday promotions approach.
Media Briefing: News publishers prep for possible ad slumps as election season nearsNews publishers adapt ad strategies around U.S. election to prevent revenue loss.
EVs have a Republican problem' with divide deepening ahead of electionElectric vehicles struggle to gain popularity among Republican voters, hindering their growth despite job creation benefits.Engaging Republicans is crucial for reaching Biden's EV sales goals by 2030.
The New Ad Tech Twinsies; Call It The Netflix Nudge | AdExchangerDigital twins enable marketers to test campaign strategies without utilizing personal information, allowing for confident spending.Subscription services like Netflix are adopting ad models to increase their ad-supported member base rapidly.
Future of TV Briefing: Why interactive ads occupy the streaming ad market's mid-funnelInteractive ads are poised for growth in streaming, potentially reshaping advertising effectiveness and strategies compared to linear TV.
The New Ad Tech Twinsies; Call It The Netflix Nudge | AdExchangerDigital twins enable marketers to test campaign strategies without utilizing personal information, allowing for confident spending.Subscription services like Netflix are adopting ad models to increase their ad-supported member base rapidly.
Future of TV Briefing: Why interactive ads occupy the streaming ad market's mid-funnelInteractive ads are poised for growth in streaming, potentially reshaping advertising effectiveness and strategies compared to linear TV.
G.O.P. Candidates, Looking to Soften Their Image, Turn to Their WivesMale Republican candidates are increasingly using their wives in campaigns to connect with female voters on family values and reproductive rights.
2024 elections playbook works for brands too | MarTechCampaigns are moving towards extending their reach in battleground states by connecting with diverse voters, irrespective of traditional demographic data.
Google Paid Advertisers To Buy Certain Media Types; Brand Safety Is Ruining The News | AdExchangerGoogle's substantial media rebate program reveals influence over brand media budgets, raising antitrust scrutiny.
Google Stock: Will AI Offensive Pay Off As OpenAI Rivalry Heats Up?Google has been incorporating AI into various aspects of its business, impacting its stock performance and revenue streams.
Navigating the New Advertising LandscapeGoogle delayed deprecation of third-party cookies on Chrome due to industry, regulator, and developer feedback challenges.
Google Paid Advertisers To Buy Certain Media Types; Brand Safety Is Ruining The News | AdExchangerGoogle's substantial media rebate program reveals influence over brand media budgets, raising antitrust scrutiny.
Google Stock: Will AI Offensive Pay Off As OpenAI Rivalry Heats Up?Google has been incorporating AI into various aspects of its business, impacting its stock performance and revenue streams.
Navigating the New Advertising LandscapeGoogle delayed deprecation of third-party cookies on Chrome due to industry, regulator, and developer feedback challenges.
Confessions of a performance marketing ad buyer on 'uptick' in platforms' ad rejections amid election advertisingPolitical ad spending is rising in 2024, causing issues with ad rejections and stricter content moderation by platforms like Meta.
6 Types Of Advertising To Try In 2024Successful advertising isn't one-size-fits-all; it depends on business goals, target audience, and budget.Search engine marketing is crucial as it influences the customer journey and overall ROI.
Microsoft Edge promotion in Defender called 'dark pattern'Microsoft is blending advertising with security recommendations for its Edge browser, prompting criticism as a deceptive practice.
Ads For What You Can't Get At Walmart; Anything Is Possible | AdExchangerThe biggest grocery chains have advanced in retail media business, now targeting non-endemic ad categories like CTV ads. Amazon eyes expanding its business reach beyond traditional retail platforms.
Mistakes to Avoid When Advertising Amazon Products on Other Platforms | Fingerlakes1.comDiversifying advertising efforts across multiple platforms can enhance sales, but each platform requires unique strategies to be effective.
The Globe and MailImplementing Single Keyword Ad Groups (SKAGs) in PPC campaigns enhances ad relevance, Quality Scores, and reduces CPC by focusing on targeted keywords for specific ad copy.
With 'no silver bullet answer' how can APAC advertisers embrace a cookie-free future?Take a multi-pronged, agile, collaborative approach and test, test, test to future-proof advertising strategies as third-party cookies deprecate.
Learn how Amazon Ads created a generative AI-powered image generation capability using Amazon SageMaker | Amazon Web ServicesAmazon Ads focuses on delivering relevant ads through AI and image generation to help advertisers achieve desired outcomes.
Brands are rethinking their CTV strategies as the channel maturesCTV is becoming a reliable and lucrative advertising channel for brands and advertisers.
5 Reasons to Love Meta Platforms Stock | The Motley FoolInvest in stocks during market pessimism for long-term gains.