Marketing Briefing: How co-branding became 'a key piece' of how marketers plan their year
Brand collaborations are increasingly popular as a strategy to capture attention and engage audiences effectively in a cluttered marketing landscape.
The Best of BoF 2024: When Beauty Trends Tap Culture
The beauty marketing landscape in 2024 combines digital strategies with traditional techniques to adapt to changing consumer dynamics and platform uncertainties.
3 2024 retail misconceptions: Retail media, QR codes, and microcommunities
Retail media is evolving from lower-funnel tactics to a full-funnel approach incorporating off-site advertising.
Engagement, not volume, is key for QR code effectiveness, as scanners are more likely to convert.
What Is Mobile Advertising? How To Use Mobile Ads (2024) - Shopify
Mobile advertising is essential for reaching audiences effectively, as smartphones and tablets now account for over half of global web traffic.
Retailers can significantly boost revenue by optimizing sponsored product placements based on consumer behavior and strategic ad positioning.
Marketing Briefing: How co-branding became 'a key piece' of how marketers plan their year
Brand collaborations are increasingly popular as a strategy to capture attention and engage audiences effectively in a cluttered marketing landscape.
The Best of BoF 2024: When Beauty Trends Tap Culture
The beauty marketing landscape in 2024 combines digital strategies with traditional techniques to adapt to changing consumer dynamics and platform uncertainties.
3 2024 retail misconceptions: Retail media, QR codes, and microcommunities
Retail media is evolving from lower-funnel tactics to a full-funnel approach incorporating off-site advertising.
Engagement, not volume, is key for QR code effectiveness, as scanners are more likely to convert.
What Is Mobile Advertising? How To Use Mobile Ads (2024) - Shopify
Mobile advertising is essential for reaching audiences effectively, as smartphones and tablets now account for over half of global web traffic.
Retail media networks continue to grow: 2025 predictions | MarTech
Retail media networks are evolving with new in-store standards and AI integration, enhancing customer shopping experiences and maximizing ad potential.
What Rich Lehrfeld's media buying background means for Walmart RMN business
The retail media network space is rapidly expanding, with Walmart Connect leveraging unique insights and customer-centric strategies for advertising success.
Retail media networks continue to grow: 2025 predictions | MarTech
Retail media networks are evolving with new in-store standards and AI integration, enhancing customer shopping experiences and maximizing ad potential.
What Rich Lehrfeld's media buying background means for Walmart RMN business
The retail media network space is rapidly expanding, with Walmart Connect leveraging unique insights and customer-centric strategies for advertising success.
Content marketing can leverage anniversaries and nostalgic elements to engage audiences effectively.
LG's microwave has a 27-inch display that'll be perfect for ads
LG's Signature microwave showcases a large touchscreen, highlighting the trend of integrating displays into home appliances, questioning functionality over novelty.
How VaynerMedia is optimizing its supply path optimization practices
SPO has evolved to require stronger relationships and data sharing between advertisers and supply-side platforms for better programmatic ad management.
The Kids Aren't Playing In The Privacy Sandbox | AdExchanger
The urgency surrounding third-party cookie deprecation has significantly decreased, leading to complacency in the ad tech industry post-Google's announcement.
How VaynerMedia is optimizing its supply path optimization practices
SPO has evolved to require stronger relationships and data sharing between advertisers and supply-side platforms for better programmatic ad management.
The Kids Aren't Playing In The Privacy Sandbox | AdExchanger
The urgency surrounding third-party cookie deprecation has significantly decreased, leading to complacency in the ad tech industry post-Google's announcement.
How brands are using gaming personas to reach players effectively
Advertisers can engage with a vast, diverse audience beyond traditional gamers by recognizing the varied preferences and behaviors within the gaming community.
Mobile games see high returns on hybrid monetization models | AppsFlyer
Hybrid monetization models can maximize returns for mobile games, particularly mid-core titles, compared to single revenue streams.
How brands are using gaming personas to reach players effectively
Advertisers can engage with a vast, diverse audience beyond traditional gamers by recognizing the varied preferences and behaviors within the gaming community.
Mobile games see high returns on hybrid monetization models | AppsFlyer
Hybrid monetization models can maximize returns for mobile games, particularly mid-core titles, compared to single revenue streams.
'Brands Can and Should Expect to Have Deep Connections With Consumers' - A Chat With Azarus CRO, Chris Schave
Amazon's advertising revenue has significantly increased from $74.45bn in 2013 to $513.98bn in 2022, reflecting its market dominance.
Second-party Data Could Unlock Ad Targeting
Second-party data sharing can provide an alternative to tracking individuals across websites and devices.
Elimination of third-party cookies raises privacy concerns but could lead to less targeted ads and increased ad spend.
Google Announces New Shorts-Focused Video Ad Options
Brands can engage with YouTube Shorts by integrating Google Merchant Center feeds for seamless content utilization without creating original videos.
Third-party cookies are crumbling - here's how to prepare your advertising campaigns
Advertisers must prepare for the removal of third-party cookie tracking by diversifying identification methods.
A Streaming TV Prizefight: Walmart Tries Muscling In On Amazon
Television commercials date back to 1941, setting the stage for companies like Walmart to leverage TV advertising for exponential growth.
Linear TV advertising played a significant role in the success of companies like Walmart, but the landscape is shifting towards digital advertising dominance.
How to Protect Marketing Spend with Ad Verification
Ad verification is crucial to protect ad spending from fraud and misplacement, allowing brands to allocate resources effectively.
'Brands Can and Should Expect to Have Deep Connections With Consumers' - A Chat With Azarus CRO, Chris Schave
Amazon's advertising revenue has significantly increased from $74.45bn in 2013 to $513.98bn in 2022, reflecting its market dominance.
Second-party Data Could Unlock Ad Targeting
Second-party data sharing can provide an alternative to tracking individuals across websites and devices.
Elimination of third-party cookies raises privacy concerns but could lead to less targeted ads and increased ad spend.
Google Announces New Shorts-Focused Video Ad Options
Brands can engage with YouTube Shorts by integrating Google Merchant Center feeds for seamless content utilization without creating original videos.
Third-party cookies are crumbling - here's how to prepare your advertising campaigns
Advertisers must prepare for the removal of third-party cookie tracking by diversifying identification methods.
A Streaming TV Prizefight: Walmart Tries Muscling In On Amazon
Television commercials date back to 1941, setting the stage for companies like Walmart to leverage TV advertising for exponential growth.
Linear TV advertising played a significant role in the success of companies like Walmart, but the landscape is shifting towards digital advertising dominance.
How to Protect Marketing Spend with Ad Verification
Ad verification is crucial to protect ad spending from fraud and misplacement, allowing brands to allocate resources effectively.
Are Runway Models Losing Job Opportunities To Influencers?
Influencers are increasingly taking over job opportunities traditionally held by runway models, reshaping the fashion industry dynamics.
RadioActive Media Sets Itself Apart With High-Profile Influences Powering Podcast And Radio Campaigns - Podcaster News
RadioActive Media utilizes audio influencers to create authentic, impactful marketing for clients, setting it apart from traditional marketing firms.
Woman calls out 'strange' Shell video ads using tobacco marketing techniques: 'So dystopian'
Big oil companies like Shell use influencer marketing and emotional appeals to disguise environmental impacts, drawing parallels to tobacco advertising regulations.
Are Runway Models Losing Job Opportunities To Influencers?
Influencers are increasingly taking over job opportunities traditionally held by runway models, reshaping the fashion industry dynamics.
RadioActive Media Sets Itself Apart With High-Profile Influences Powering Podcast And Radio Campaigns - Podcaster News
RadioActive Media utilizes audio influencers to create authentic, impactful marketing for clients, setting it apart from traditional marketing firms.
Woman calls out 'strange' Shell video ads using tobacco marketing techniques: 'So dystopian'
Big oil companies like Shell use influencer marketing and emotional appeals to disguise environmental impacts, drawing parallels to tobacco advertising regulations.
Warner Bros. Discovery says it will beef up ads on its Max streaming service
Warner Bros. Discovery plans to increase ad loads on its Max streaming service to boost profitability, aiming for more innovative ad strategies.
Why Old-School CPGs Are Getting Back To Basics | AdExchanger
Grocery-store brands are adapting to changing market conditions and shifting competition by rethinking strategies and focusing on packaging and supply chain issues.
The Symbiotic Relationship Between Social Media And Modern Businesses | Fingerlakes1.com
Business and social media form a powerful partnership for customer engagement, brand storytelling, market insights, cost-effective marketing, and innovative advertising.
Leveraging Emotions in Your Facebook Ads for Better Results : Social Media Examiner
Emotions in advertising can significantly enhance the effectiveness of Facebook ad campaigns, making them stand out in a competitive space.
13 Retail Marketing Ideas for Beginners - MarylandReporter.com
Effective retail marketing is critical for sales success, engaging customers and overcoming their doubts.
The Symbiotic Relationship Between Social Media And Modern Businesses | Fingerlakes1.com
Business and social media form a powerful partnership for customer engagement, brand storytelling, market insights, cost-effective marketing, and innovative advertising.
Leveraging Emotions in Your Facebook Ads for Better Results : Social Media Examiner
Emotions in advertising can significantly enhance the effectiveness of Facebook ad campaigns, making them stand out in a competitive space.
13 Retail Marketing Ideas for Beginners - MarylandReporter.com
Effective retail marketing is critical for sales success, engaging customers and overcoming their doubts.
UK retail media companies face unprecedented opportunities but must navigate significant challenges such as data privacy regulations and the phasing out of third-party cookies.
Walmart Connect's Rich Lehrfeld on Transforming Retail Media
Integrating Creativity and Data: Combining creativity with data and AI.
Full-Funnel Approach: Evolution from lower-funnel to comprehensive strategy.
Competitive Edge in Retail Media: Strategies to compete with major players.
Challenges Facing UK Retail Media Companies
UK retail media companies face unprecedented opportunities but must navigate significant challenges such as data privacy regulations and the phasing out of third-party cookies.
Walmart Connect's Rich Lehrfeld on Transforming Retail Media
Integrating Creativity and Data: Combining creativity with data and AI.
Full-Funnel Approach: Evolution from lower-funnel to comprehensive strategy.
Competitive Edge in Retail Media: Strategies to compete with major players.
President Biden leads in campaign funds over Trump, with over $192 million in reserves by March.
Biden intends to use $2 billion to focus on advertising and voter outreach, highlighting Trump's role in significant issues like abortion policy.
2024 elections playbook works for brands too | MarTech
Campaigns are moving towards extending their reach in battleground states by connecting with diverse voters, irrespective of traditional demographic data.
Biden's Cash Advantage
President Biden leads in campaign funds over Trump, with over $192 million in reserves by March.
Biden intends to use $2 billion to focus on advertising and voter outreach, highlighting Trump's role in significant issues like abortion policy.
2024 elections playbook works for brands too | MarTech
Campaigns are moving towards extending their reach in battleground states by connecting with diverse voters, irrespective of traditional demographic data.
Microsoft Edge promotion in Defender called 'dark pattern'
Microsoft is blending advertising with security recommendations for its Edge browser, prompting criticism as a deceptive practice.
Ads For What You Can't Get At Walmart; Anything Is Possible | AdExchanger
The biggest grocery chains have advanced in retail media business, now targeting non-endemic ad categories like CTV ads. Amazon eyes expanding its business reach beyond traditional retail platforms.
Mistakes to Avoid When Advertising Amazon Products on Other Platforms | Fingerlakes1.com
Diversifying advertising efforts across multiple platforms can enhance sales, but each platform requires unique strategies to be effective.
The Globe and Mail
Implementing Single Keyword Ad Groups (SKAGs) in PPC campaigns enhances ad relevance, Quality Scores, and reduces CPC by focusing on targeted keywords for specific ad copy.
With 'no silver bullet answer' how can APAC advertisers embrace a cookie-free future?
Take a multi-pronged, agile, collaborative approach and test, test, test to future-proof advertising strategies as third-party cookies deprecate.
Amazon PPC Management: The Shift Towards Mobile-First Strategies - MarylandReporter.com
Embracing mobile commerce is vital for e-commerce success, necessitating innovative Amazon PPC strategies.
Learn how Amazon Ads created a generative AI-powered image generation capability using Amazon SageMaker | Amazon Web Services
Amazon Ads focuses on delivering relevant ads through AI and image generation to help advertisers achieve desired outcomes.
Brands are rethinking their CTV strategies as the channel matures
CTV is becoming a reliable and lucrative advertising channel for brands and advertisers.
5 Reasons to Love Meta Platforms Stock | The Motley Fool
Invest in stocks during market pessimism for long-term gains.
Tech platforms make pitch for ad deals as TikTok is roiled by politics
Short-form videos are at the forefront of tech companies' strategies to attract advertising dollars amid TikTok's political uncertainties.
Q&A: How attention, search and recall are creating more effective video ad metrics
Attention metrics are crucial in the modern advertising landscape for creating successful campaigns and measuring ROI effectively.
Mark Zuckerberg-Led Meta's 'Set It And Forget It' AI Tools Misfire, Wasting Ad Budgets And Driving Away Businesses: Report - Meta Platforms (NASDAQ:META)
Meta Platforms Inc. (META) faces setbacks due to malfunctioning AI-powered ad tools, causing wasted ad budgets and decreased sales.
Businesses are reconsidering advertising strategies on Meta's platforms due to recurring glitches and lack of transparency about performance issues.
L.A. sees a surge of billboards for personal injury lawyers. You'll never guess why
A surge in billboards and bus ads for personal injury law firms has occurred in Los Angeles due to pandemic-induced market conditions.
X Announces New Info Session for Advertisers
Attending info sessions may offer new valuable insights amid common content.
YouTube Introduces More Ad Targeting Options For Shorts | AdExchanger
YouTube Shorts now allows advertisers to target specific content categories for ads.
9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]
AI is a significant trend in advertising in 2024, with many companies hiring dedicated AI experts for marketing teams.
Ad spending is expected to increase in 2024, but teams will be more accountable for ad performance as budgets tighten due to a potential recession.
A TikTok ban would be bad news for beauty and fashion brands - Marketplace
Brands may be impacted by TikTok ban, affecting their advertising strategies.
TikTok is crucial for beauty and fashion brands due to its unique platform for showcasing products.
Bloomberg Media Went Direct And Has No Regrets | AdExchanger
Bloomberg stopped third-party programmatic ads for better user experience and control over ad content.
Bloomberg emphasizes direct-sold ads and subscriptions over open programmatic due to issues like latency and ad clutter.
Making Retail Media at Scale Possible
PRM offers unprecedented opportunities for retail and ecommerce, especially in competing with Amazon.
Adoption of retail media open real-time bidding (RTB) and PRM can enhance transparency, efficiency, and supply side possibilities.
The Worst Super Bowl Ads - Avoid These Blunders
Super Bowl ads are crucial for marketers to learn from through both successful and unsuccessful examples.
Factors leading to a bad ad include offensiveness, confusing messaging, and irritation.
Exploring the Booming Landscape of In-Game Advertising
The gaming market is rapidly growing and offers immense advertising opportunities.
In-game advertising has evolved to be sophisticated, engaging, and effective in reaching a diverse audience.