#advertising-strategies
#advertising-strategies

Third-party cookies are crumbling - here's how to prepare your advertising campaigns

Advertisers must prepare for the removal of third-party cookie tracking by diversifying identification methods. [ more ]

AdExchanger

17 hours ago

Putting Ads Without Third-Party Cookies To The Test: A Roadmap To Advertising Durability | AdExchanger

Industry is shifting away from third-party cookies, necessitating proactive testing for future ad strategies. [ more ]

Digiday

Inside Red Robin's comeback plan amid a cookie-less future

Advertisers adjusting to post-third-party cookie era

Red Robin focusing on digital marketing and data privacy initiatives [ more ]

morethird-party-cookies

Indiegraf

How I got my first 1,500 newsletter subscribers - Indiegraf

The Bentonville Bulletin gained 1,652 newsletter subscribers using in-person asks, logo survey feedback, and Facebook lead gen ads. [ more ]

programmatic-technology

Exchangewire

Onetag Continues Global Expansion with Four Senior Hires

Onetag bolsters senior global team with new hires to drive smart programmatic technology focusing on quality placements in the open internet. [ more ]

The Drum

Recipe for success: How to boost QSR sales with OOH

Out of home (OOH) advertising complements QSR marketing strategies by reaching the right audience at the right moment.

Programmatic DOOH tactics, like audience targeting, can help QSRs boost sales and drive success effectively. [ more ]

The Drum

moreprogrammatic-technology

Elevate your brand with data-driven digital OOH advertising in APAC

DOOH market in APAC is rapidly growing, reaching $17.14bn in 2023 with expectations to exceed $30bn by 2028.

Programmatic DOOH allows brands to target, engage, and measure campaigns more effectively based on data-driven strategies. [ more ]

digital-advertising

Practical Ecommerce

Privacy professionals

Second-party Data Could Unlock Ad Targeting

Second-party data sharing can provide an alternative to tracking individuals across websites and devices.

Elimination of third-party cookies raises privacy concerns but could lead to less targeted ads and increased ad spend. [ more ]

The Hollywood Reporter

A Streaming TV Prizefight: Walmart Tries Muscling In On Amazon

Television commercials date back to 1941, setting the stage for companies like Walmart to leverage TV advertising for exponential growth.

Linear TV advertising played a significant role in the success of companies like Walmart, but the landscape is shifting towards digital advertising dominance. [ more ]

moredigital-advertising

Digiday

Media industry

Media Briefing: News publishers prep for possible ad slumps as election season nears

News publishers adapt ad strategies around U.S. election to prevent revenue loss. [ more ]

The Motley Fool

Business

5 Reasons to Love Meta Platforms Stock | The Motley Fool

Invest in stocks during market pessimism for long-term gains. [ more ]

Digiday

1 day ago

Brands are rethinking their CTV strategies as the channel matures

CTV is becoming a reliable and lucrative advertising channel for brands and advertisers. [ more ]

The Globe and Mail

Tech platforms make pitch for ad deals as TikTok is roiled by politics

Short-form videos are at the forefront of tech companies' strategies to attract advertising dollars amid TikTok's political uncertainties. [ more ]

Digiday

2 weeks ago

How brands are using gaming personas to reach players effectively

Advertisers can engage with a vast, diverse audience beyond traditional gamers by recognizing the varied preferences and behaviors within the gaming community. [ more ]

Digiday

2 weeks ago

Q&A: How attention, search and recall are creating more effective video ad metrics

Attention metrics are crucial in the modern advertising landscape for creating successful campaigns and measuring ROI effectively. [ more ]

Benzinga

2 weeks ago

Mark Zuckerberg-Led Meta's 'Set It And Forget It' AI Tools Misfire, Wasting Ad Budgets And Driving Away Businesses: Report - Meta Platforms (NASDAQ:META)

Meta Platforms Inc. (META) faces setbacks due to malfunctioning AI-powered ad tools, causing wasted ad budgets and decreased sales.

Businesses are reconsidering advertising strategies on Meta's platforms due to recurring glitches and lack of transparency about performance issues. [ more ]

AdExchanger

3 weeks ago

Beyond Cookies: Using Location Intelligence To Power Privacy-First Audience Segmentation | AdExchanger

Marketers can move away from cookie-based targeting by focusing on location intelligence for better audience segmentation and understanding consumer intent. [ more ]

Amazon Web Services

1 day ago

Data science

Learn how Amazon Ads created a generative AI-powered image generation capability using Amazon SageMaker | Amazon Web Services

Amazon Ads focuses on delivering relevant ads through AI and image generation to help advertisers achieve desired outcomes. [ more ]

Los Angeles Times

3 weeks ago

Law

L.A. sees a surge of billboards for personal injury lawyers. You'll never guess why

A surge in billboards and bus ads for personal injury law firms has occurred in Los Angeles due to pandemic-induced market conditions. [ more ]

Social Media Today

4 weeks ago

X Announces New Info Session for Advertisers

Attending info sessions may offer new valuable insights amid common content. [ more ]

AdExchanger

4 weeks ago

YouTube Introduces More Ad Targeting Options For Shorts | AdExchanger

YouTube Shorts now allows advertisers to target specific content categories for ads. [ more ]

Mashable

TikTok for Business: Everything you need to know

TikTok offers businesses a platform to reach a global audience, tap into Gen Z consumers, and drive sales through creative advertising strategies. [ more ]

www.nytimes.com

Left-wing politics

Biden's Cash Advantage

President Biden leads in campaign funds over Trump, with over $192 million in reserves by March.

Biden intends to use $2 billion to focus on advertising and voter outreach, highlighting Trump's role in significant issues like abortion policy. [ more ]

Hubspot

in 3 months

9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]

AI is a significant trend in advertising in 2024, with many companies hiring dedicated AI experts for marketing teams.

Ad spending is expected to increase in 2024, but teams will be more accountable for ad performance as budgets tighten due to a potential recession. [ more ]

Marketplace

A TikTok ban would be bad news for beauty and fashion brands - Marketplace

Brands may be impacted by TikTok ban, affecting their advertising strategies.

TikTok is crucial for beauty and fashion brands due to its unique platform for showcasing products. [ more ]

Benzinga

PhonePe, Paytm Could Soon Try Out Audio Ads On Their Sound Box Devices

Fintech giants like PhonePe and Paytm are considering airing audio ads through sound boxes in retail outlets.

Collaboration with FMCG players like Mondelez and Tata Consumer Products for embedding audio spots post-transaction.

Opportunity to transform transactional devices into broadcast stations, with potential benefits for both merchants and customers. [ more ]

AdExchanger

Marketing tech

Bloomberg Media Went Direct And Has No Regrets | AdExchanger

Bloomberg stopped third-party programmatic ads for better user experience and control over ad content.

Bloomberg emphasizes direct-sold ads and subscriptions over open programmatic due to issues like latency and ad clutter. [ more ]

Exchangewire

Marketing tech

Making Retail Media at Scale Possible

PRM offers unprecedented opportunities for retail and ecommerce, especially in competing with Amazon.

Adoption of retail media open real-time bidding (RTB) and PRM can enhance transparency, efficiency, and supply side possibilities. [ more ]

Modern Retail

How advertisers are leveraging Roundel's best practices to maximize retail media spend

Consumers seek convenient and personalized shopping experiences.

Pairing on-site and off-site channels can significantly improve ROAS. [ more ]

Hubspot

The Worst Super Bowl Ads - Avoid These Blunders

Super Bowl ads are crucial for marketers to learn from through both successful and unsuccessful examples.

Factors leading to a bad ad include offensiveness, confusing messaging, and irritation. [ more ]

The Drum

Lessons from 6 great food & drink ads about how to stand out from the crowd

Consumers find food and drink ads 8 points more impactful, 9 points more distinctive, and 9 points more enjoyable than ads in other categories.

Key themes in successful food and drink ad campaigns include nostalgia, humor, purpose, storytelling, and visual impact. [ more ]

Modern Retail

3 months ago

'I've never seen anything like this': Temu's ad spend soars as it embarks on a marketing blitz

Temu's ad spend increased 1,000% year-over-year from January to November 2023, with 76% of the spend going to social media.

Temu plans to run an ad during the Super Bowl for the second year in a row, showing no signs of slowing its advertising ambitions. [ more ]

moreOnline marketing

Exchangewire

Exploring the Booming Landscape of In-Game Advertising

The gaming market is rapidly growing and offers immense advertising opportunities.

In-game advertising has evolved to be sophisticated, engaging, and effective in reaching a diverse audience. [ more ]

Digiday

How agencies are tackling growing sports media fragmentation

Fragmented media landscape driving increased sports media investments

Shift in sports content consumption leading to pricing challenges [ more ]

eLearning Industry

3 months ago

How To Advertise And Grow Your Tutoring Business

Highlight your unique value propositions to stand out from other tutors.

Use a variety of advertising strategies, including organic methods and paid advertising, to reach a broad clientele. [ more ]

Digiday

6 months ago