#advertising-strategies
#advertising-strategies

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Breaking Through The Noise: How Amagi Is Solving Media's Fragmentation Puzzle

Media companies must adapt strategies to capture and retain attention in a fragmented media landscape.

fromdigiday.com

Building video strategies beyond CTV

Referral traffic is declining, leading to skepticism among publishers regarding generative search optimization.

fromSearch Engine Roundtable

Daily Search Forum Recap: August 5, 2025

Google updated its Google Business Profiles creation tool and introduced new AI features.

Online marketing

fromSocial Media Today

A Look at Meta's 'Value Rules' for Specific Ad Targeting Approaches

Value Rules enhance Meta Ads targeting by allowing bid adjustments for specific audience segments based on their projected customer value.

Future of TV Briefing: CTV ad buyers say 'the math isn't mathing' with sell-side shadiness, ad tech fees

CTV ad impressions are perceived as overpriced by ad buyers.

fromAdExchanger

Commoditization 2.0: How Agentic AI Could Undermine The Open Web's Best Publishers | AdExchanger

AI agents and super signal aggregators may harm premium media brands and advertisers through commoditization.

fromBusiness Matters

Your Ultimate Guide Understanding PPC

Businesses need innovative strategies to capture attention and outpace competitors.

PPC ads offer quick visibility compared to traditional organic marketing methods.

The VinePair Podcast: Is the Era of the Influencer Over?

Influencer marketing is losing effectiveness, with 90% of consumers expressing distrust in influencers.

Marketing tech

Retail Media for Drummies: the guide that makes sense of the $100bn boom

fromC-Store Dive

Marketing tech

Small c-stores shouldn't sleep on retail media

Marketing tech

How AI is already innovating retail media's next phase

Marketing tech

Retail Media for Drummies: the guide that makes sense of the $100bn boom

fromC-Store Dive

Marketing tech

Small c-stores shouldn't sleep on retail media

Marketing tech

How AI is already innovating retail media's next phase

more#retail-media

How To Market On Platforms Where Traditional Ads Don't Exist

Smart brands earn attention rather than interrupting, especially on platforms where traditional ads are avoided.

fromTheregister

AI agents confused by some aspects of websites, ads

Marketers must adapt website design and ad strategies for AI agents powered by foundation models, which process information differently than human users.

fromCraftBeer.com

Across the Atlantic: How U.S. Breweries Navigate the European Market

Selling beer here in Virginia requires us to have marketing out there, to get people to understand our brands, to understand what we're doing and what we're making, and it's so much harder to do that in a foreign market.

Beer

Social media marketing

Social media, YouTube dominate discovery for Gen Zers

Most media content discovery occurs via social media, especially for Gen Z viewers.

Advertisers should focus on social media and YouTube to reach younger audiences effectively.

Ad-Supported Platforms Account for 72.4% of TV Viewing in First Quarter of 2025

Nielsen's Ad-Supported Gauge reveals a significant majority of TV viewership is on ad-supported platforms, affecting advertising strategies.

The Checkout Can Be Your Next Big Commerce Media Opportunity

Post-purchase advertising at checkout enhances customer engagement and drives revenue.

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