TXB, a smaller Texas-based convenience store chain, is making strides in retail media networks, building a digital ecosystem with various engagement tools. Unlike larger competitors, TXB offers unique advertising opportunities that cater to a different client base. Experts note that while entering the retail media space may seem daunting due to technological needs, even minimal resources, like loyalty programs and websites, can kickstart the process. Ultimately, smaller retailers can thrive in this landscape, capitalizing on incremental sales and unique customer engagement.
"Over the past several years, we've built a powerful digital ecosystem - featuring digital pump screens, in-store displays, loyalty integration, mobile app engagement..."
"The client base that you reach by taking that approach is very different, very complementary, and in many cases, more interesting than if you try the usual larger retailers."
"There's so many options that inaction can be tempting, although that's an unfortunate outcome."
"If you have a loyalty program and a website, that's enough to get started."
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