If you live on the East Coast or have spent at least 30 seconds there, you're familiar with the Wawa obsession. What started as a dairy in 1902 is now a sizeable network of convenience stores delivering fresh and packaged food, hot and cold beverages, and undeniably good energy. Born and raised in Pennsylvania, I'm certainly no stranger to the brand.
Let's pull back the covers on Sheetz. Even Bob Sheetz himself didn't know what he was putting in motion in 1952 when he purchased one of his father's shops in Altoona, Pennsylvania. Carrying out family tradition, this first location originally dealt in dairy ... that's right, dairy. But with the motto "Why the Sheetz not?" the chain's crafty founder soon turned the business into a bustling convenience store.
The convenience store business model thrives by prioritizing ease for customers to make purchases, integrating the experience with digital engagement to meet customers where they are.