Love's joins retail media market

"Love's Media Group offering creates a unified advertising platform that encompasses its loyalty and mobile presence, in-store media and pump screens in the forecourt across its 664 locations in 42 states. The platform's focus on professional drivers, which are "a high-frequency audience that traditional digital advertising struggles to access," gives it a point of differentiation in the increasingly crowded retail media space, Love's said."

"Love's Media Group is the first network focused on reaching professional drivers at scale, according to the release. The travel center company has hired Tommy Greenberg as senior director of the division. He brings more than eight years of retail media experience to the role. Love's is the latest c-store operator to wade into the retail media waters, joining large companies such as 7-Eleven and Wawa, as well as smaller chains like Weigel's and TXB."

Love's Travel Stops & Country Stores launched Love's Media Group, a proprietary retail media network focused on reaching professional drivers at scale. The platform unifies loyalty and mobile channels, in-store media and forecourt pump screens across 664 locations in 42 states. The network aims to reach a high-frequency professional-driver audience that traditional digital advertising struggles to access, creating a point of differentiation in the crowded retail media market. Love's hired Tommy Greenberg as senior director of the division; he brings over eight years of retail media experience and previously held roles at Lowe's and Target. Love's joins other c-store operators entering retail media, including 7-Eleven and Wawa.

Read at C-Store Dive