The article discusses the transformation of Dash In, a gas station convenience store in Chantilly, Virginia, which has reinvented the conventional store model by emphasizing a food-forward concept. With a modern design and a focus on freshly prepared meals, such as the Spike burger, the facility aims to attract customers who might otherwise bypass the convenience store due to credit card pumps. This shift reflects a broader trend among convenience stores to innovate and adapt to changing customer preferences and declining traditional revenue sources.
"We're a very food-forward concept," Samuels tells me on the floor of the chain's Chantilly location.
Convenience stores have been upping their food game for a while. But Dash In's transformation shows how many are making food - freshly prepared food, specifically - a draw for patrons.
The company designed the 5,600-square-foot store and built it from the ground up. It also developed the food and beverage offerings, like the Spike burger.
You had to find other ways to drive sales and profitability," he tells me.
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