#consumer-behavior

#consumer-behavior

They're exploding in popularity, but is the investment the right choice for the way you live your life? Net-Zero Dads. That's what The Economist dubbed the middle-aged men who obsess over how their heat pumps, electric cars and solar PV panels work. Indeed, sharing the jargon-filled specs of your favourite climate toy with your neighbours is the new 'keeping up with the Joneses'.

On average, younger respondents tended to use the technology for a far greater variety of purposes. For example, 55% of Generation Z respondents said they've used generative AI "to create imagery/art," compared with 46% of millennials and smaller proportions of Generation X and baby boomers. That trend held true almost completely across the board: the younger you are, the more likely you are to have experimented with generative AI in a greater number of ways.

Case in point: A rotating selection of about 500 items that Dollar General sells in its stores for $1 - which the company calls "Value Valley" - sold at twice the rate of everything else that the retailersold during its second quarter, Vasos said on the company's most recent earnings call. That made the $1 section "one of our strongest performing areas in the quarter," he said.

The emergence of AI has led to concerns about job losses across various sectors, including real estate, where professionals feel the impact indirectly.

A recent Gallup poll reveals a seismic shift in U.S. alcohol consumption, with only 54% of adults reporting they drink alcoholic beverages - the lowest level since the 1930s.

The buyer's guilt that I get nearly every time after I've spent is insane ... Sometimes I open things and I don't want them.

Home Depot is building a better future for the doers - homeowners, pros, renters - by making improvement more accessible and confidence easier to find. Not by marketing purpose, but by delivering it.

Behind every decision regarding how you allocate your precious time on earth - every meal, every subscription, and every purchase - you weigh whether something is 'worth it.' And underneath each decision lurks a tangled matrix of emotions, biases, social programming, narratives, justifications, and scheming about money and value.

The new approach to eating emphasizing protein, known as the 'macro-mindset,' has gained mainstream popularity, forcing the food industry to adapt.

AI is now ubiquitous in the software landscape, with 43% embedded in existing programs, 22% introduced by business units, and 35% developed internally. By 2026, over 80% of software vendors will incorporate generative AI into their products, leading to AI saturation even for those who maintain their current approach. However, this increase has not resulted in improved marketing effectiveness or enriched customer connections, as many consumers report feeling more overwhelmed and less understood.

Retail and technology consulting company Coresight Research estimates that back-to-school spending from June through August will reach $33.3 billion in the U.S., a 3.3% increase from the same three-month period a year ago.

Faced with slumping lunch traffic from downtown offices and waning consumer interest in pricey salads, Sweetgreen CEO Jonathan Neman is leaning into America's 2020s-era protein craze.

In the allotted amount of time I have, this is what works.

The launch was bold, unexpected, and perfectly timed. The deeper story is what this move reveals about the future of celebrity-led businesses.

"That's what really multiplies anything that you have on the shelf," Krueger said, emphasizing the significance of retaining display and promotional space.

The emergence of GLP-1 medications, originally popular in the US, is now a global phenomenon, projected to grow to 31.5 million users by 2035.

I give myself an imaginary amount to spend — say, $500 — then wander into stores I enjoy and pick out favorite items. But I don't purchase anything! I get all the rush of shopping and the satisfaction of choosing without spending.

The digital gambling landscape in Canada is experiencing an unprecedented boom, with a surge in domestic and international operators entering the market, giving Canadians access to a growing variety of options.

Tool sales in this country have been on the rise in recent years, although at a slower rate of increase from years prior.

Buying refurbished tech is much more appealing now due to rising prices on new devices, prompting consumers to rethink purchasing habits and explore alternative options.

Entering or expanding within the UK market requires understanding local business dynamics, as it presents both challenges and opportunities for growth.

"Cotality's research found that 43% of homebuyers value speed in finding a home, while 41% emphasize the timing of securing a mortgage, indicating distinct buyer preferences."

Consumers, overall, are very cost-conscious at the moment. We're still seeing them spend, we still see year-over-year growth in retail sales, but they're cautious about where they're spending.

The opportunity is huge here, where we have customers that have a deep loyalty with the brand.