#consumer-behavior

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#advertising

What retailer marketers should be thinking about in 2025 | MarTech

Advertisers are shifting toward a full-funnel marketing approach to create more personalized customer journeys amidst evolving digital landscapes.

WTF is geo-based omnichannel measurement? | Connecting campaign measurement across channels, online and offline

Advertisers must adopt geo-based omnichannel measurement frameworks that focus on actual business outcomes instead of relying on traditional cookies or IDs.

Next Holiday Season, Ignore Everyone Except One Customer | HackerNoon

Holiday marketing is often a losing battle for small businesses against bigger brands with substantial budgets.
Instead of traditional marketing tactics, focus on one impactful campaign targeting a specific individual.

What retailer marketers should be thinking about in 2025 | MarTech

Advertisers are shifting toward a full-funnel marketing approach to create more personalized customer journeys amidst evolving digital landscapes.

WTF is geo-based omnichannel measurement? | Connecting campaign measurement across channels, online and offline

Advertisers must adopt geo-based omnichannel measurement frameworks that focus on actual business outcomes instead of relying on traditional cookies or IDs.

Next Holiday Season, Ignore Everyone Except One Customer | HackerNoon

Holiday marketing is often a losing battle for small businesses against bigger brands with substantial budgets.
Instead of traditional marketing tactics, focus on one impactful campaign targeting a specific individual.
moreadvertising
#retail

Why Online Returns Are a Hassle Now

Stricter return policies have emerged as retailers combat high return rates and fraud, complicating the return process for consumers.

How customers react to retailers making their return policies more strict

Consumers dislike stricter return policies unless retailers explain the rationale behind the changes.

Brits brave storms to back small businesses, spending 634m on Small Business Saturday

Consumer solidarity was strong on Small Business Saturday, with over 10 million Britons spending £634 million at independent retailers despite adverse weather.

Why Online Returns Are a Hassle Now

Stricter return policies have emerged as retailers combat high return rates and fraud, complicating the return process for consumers.

How customers react to retailers making their return policies more strict

Consumers dislike stricter return policies unless retailers explain the rationale behind the changes.

Brits brave storms to back small businesses, spending 634m on Small Business Saturday

Consumer solidarity was strong on Small Business Saturday, with over 10 million Britons spending £634 million at independent retailers despite adverse weather.
moreretail
#brand-loyalty

Council Post: Winning Gen Z: How Small Businesses Can Capture These New Spenders

Gen Z demands authenticity and social responsibility from brands to establish loyalty.

What Is Shopper Marketing? Definition and Tactics (2024) - Shopify

Shopper marketing effectively influences purchasing decisions by reaching consumers at critical moments with tailored experiences.

Don't Bank on Holiday Sales to Save Your Bottom Line - Here's How to Engage the Discount-Driven Customer Year-Round | Entrepreneur

Retail brands must develop year-round customer engagement strategies beyond holiday sales to mitigate risks in a discount-driven marketplace.

Build Gen Z Loyalty Using With 3 Winning Strategies

Gen Z loyalty must be earned; marketers need to adapt strategies to connect authentically with this discerning consumer cohort.

Council Post: Winning Gen Z: How Small Businesses Can Capture These New Spenders

Gen Z demands authenticity and social responsibility from brands to establish loyalty.

What Is Shopper Marketing? Definition and Tactics (2024) - Shopify

Shopper marketing effectively influences purchasing decisions by reaching consumers at critical moments with tailored experiences.

Don't Bank on Holiday Sales to Save Your Bottom Line - Here's How to Engage the Discount-Driven Customer Year-Round | Entrepreneur

Retail brands must develop year-round customer engagement strategies beyond holiday sales to mitigate risks in a discount-driven marketplace.

Build Gen Z Loyalty Using With 3 Winning Strategies

Gen Z loyalty must be earned; marketers need to adapt strategies to connect authentically with this discerning consumer cohort.
morebrand-loyalty
#christmas-shopping

Last-minute Christmas shoppers set to spend 3bn over Super Weekend'

Super Weekend is expected to generate £3 billion in sales as last-minute Christmas shopping peaks, with many shoppers delaying purchases until the last moment.

Retailers set for a 3.04 billion boost this 'super Saturday and Stampede Sunday' - London Business News | Londonlovesbusiness.com

Shoppers in the UK are projected to spend £3.04 billion during 'Panic Weekend' as they complete last-minute Christmas purchases.

Last-minute Christmas shoppers set to spend 3bn over Super Weekend'

Super Weekend is expected to generate £3 billion in sales as last-minute Christmas shopping peaks, with many shoppers delaying purchases until the last moment.

Retailers set for a 3.04 billion boost this 'super Saturday and Stampede Sunday' - London Business News | Londonlovesbusiness.com

Shoppers in the UK are projected to spend £3.04 billion during 'Panic Weekend' as they complete last-minute Christmas purchases.
morechristmas-shopping

How Sports Is Taking over New Hollywood on Connected TV | HackerNoon

Sports significantly influence digital culture and consumer behavior, intersecting with various industries, including fashion and technology.
#marketing

Input Bias and How to Compete When the Best Marketer Is AI, What We Know From Psychology

AI is predicted to autonomously manage business operations, potentially rendering traditional marketing roles obsolete.
Understanding input bias can help marketers maintain relevance in an AI-driven marketplace. It's essential to communicate effort in product creation.

It's important to know what LLMs are saying about your brand - here's how

LLMs significantly influence brand and product choices, especially among younger consumers.
Word-of-mouth recommendations remain crucial in consumer decision-making.
Marketers must understand both traditional and new forms of recommendations.

Stories That Move, Messages That Stick: The Secret to Persuasive Marketing

Narrative transportation enhances storytelling in marketing, fostering emotional connections and influencing consumer behavior.

Marketing That Fails To Consider The Human Context Is Out Of Context.

Successful marketing requires understanding the emotional context of consumers, not just the products being offered.

How To Use Benefit Segmentation To Grow Your Business (2024) - Shopify

Benefit segmentation enables targeted marketing by focusing on the specific benefits customers seek from products.

Input Bias and How to Compete When the Best Marketer Is AI, What We Know From Psychology

AI is predicted to autonomously manage business operations, potentially rendering traditional marketing roles obsolete.
Understanding input bias can help marketers maintain relevance in an AI-driven marketplace. It's essential to communicate effort in product creation.

It's important to know what LLMs are saying about your brand - here's how

LLMs significantly influence brand and product choices, especially among younger consumers.
Word-of-mouth recommendations remain crucial in consumer decision-making.
Marketers must understand both traditional and new forms of recommendations.

Stories That Move, Messages That Stick: The Secret to Persuasive Marketing

Narrative transportation enhances storytelling in marketing, fostering emotional connections and influencing consumer behavior.

Marketing That Fails To Consider The Human Context Is Out Of Context.

Successful marketing requires understanding the emotional context of consumers, not just the products being offered.

How To Use Benefit Segmentation To Grow Your Business (2024) - Shopify

Benefit segmentation enables targeted marketing by focusing on the specific benefits customers seek from products.
moremarketing
#ecommerce

What Is Sustainable Marketing? Definition + Examples (2024) - Shopify

The significant gap between consumer priorities on climate change and marketers' focus highlights the need for sustainable marketing innovations.

What Is KOL Marketing? How To Use a KOL Marketing Strategy (2024) - Shopify

KOL marketing harnesses the influence of authoritative figures to promote products, significantly impacting consumer behavior and trends.

What Is Sustainable Marketing? Definition + Examples (2024) - Shopify

The significant gap between consumer priorities on climate change and marketers' focus highlights the need for sustainable marketing innovations.

What Is KOL Marketing? How To Use a KOL Marketing Strategy (2024) - Shopify

KOL marketing harnesses the influence of authoritative figures to promote products, significantly impacting consumer behavior and trends.
moreecommerce
#social-media-trends

Amazon's 10 most viral items of 2024

Amazon sales in 2024 were greatly shaped by TikTok, especially in beauty, groceries, and auto parts.
Virality on social media doesn't always ensure a product's long-term success among consumers.

Council Post: Adapt Or Disappear: Why CMOs Must Rethink Their Strategy For AI-Driven Search Now

Marketers must adapt to changing consumer behavior driven by AI and social media, moving away from traditional search strategies.
The rise of conversational AI and social media is reshaping consumer information-seeking behaviors.

Amazon's 10 most viral items of 2024

Amazon sales in 2024 were greatly shaped by TikTok, especially in beauty, groceries, and auto parts.
Virality on social media doesn't always ensure a product's long-term success among consumers.

Council Post: Adapt Or Disappear: Why CMOs Must Rethink Their Strategy For AI-Driven Search Now

Marketers must adapt to changing consumer behavior driven by AI and social media, moving away from traditional search strategies.
The rise of conversational AI and social media is reshaping consumer information-seeking behaviors.
moresocial-media-trends

The Most-Searched Senior Discounts in America

Senior discounts are essential for budget-conscious retirees, offering savings on various products and services.
#perfume-industry

The 16 Best Colognes of 2024

2024 trends highlight bold, expressive fragrances and the rise of indie scents reshaping the fragrance market.

I've Finally Found The Sexy, Grown-Up Vanilla Perfume I've Always Dreamed Of

The trend of gourmand scents began in 2020 during the pandemic, reflecting the public's need for comfort and nostalgia.

The 16 Best Colognes of 2024

2024 trends highlight bold, expressive fragrances and the rise of indie scents reshaping the fragrance market.

I've Finally Found The Sexy, Grown-Up Vanilla Perfume I've Always Dreamed Of

The trend of gourmand scents began in 2020 during the pandemic, reflecting the public's need for comfort and nostalgia.
moreperfume-industry
#online-shopping

How I Got Sucked Into One-Click Convenience

Consumerism challenges my values of minimalism and sustainability, revealing a gap between my ideals and online shopping habits.

The delusion of Amazon Haul

Amazon's Haul section showcases a trend of copying independent brands and selling cheaper versions, raising issues of copyright and originality.

How I Got Sucked Into One-Click Convenience

Consumerism challenges my values of minimalism and sustainability, revealing a gap between my ideals and online shopping habits.

The delusion of Amazon Haul

Amazon's Haul section showcases a trend of copying independent brands and selling cheaper versions, raising issues of copyright and originality.
moreonline-shopping

Distilleries disappointed to be left out of tax holiday mix | CBC News

Independent distilleries feel excluded from the upcoming GST holiday, raising concerns over tax policy and sales competition with cheaper options.
#social-media

China's Instagram-like Xiaohongshu making inroads with e-commerce sales

Brands are leveraging Xiaohongshu for reaching affluent consumers through influencer partnerships, especially during challenging retail environments.

How to Become a Famous Author

Human success can dramatically hinge on social influence rather than solely on the intrinsic quality of a product.

China's Instagram-like Xiaohongshu making inroads with e-commerce sales

Brands are leveraging Xiaohongshu for reaching affluent consumers through influencer partnerships, especially during challenging retail environments.

How to Become a Famous Author

Human success can dramatically hinge on social influence rather than solely on the intrinsic quality of a product.
moresocial-media
#digital-marketing

Brat, bodysuits and bag charms: The year in TikTok

TikTok has become a pivotal platform influencing consumer behavior and fashion trends in 2024.

How Glossier Maintained Brand Integrity While Scaling

Scaling marketing effectively while preserving brand authenticity is a challenge for growing companies.

Council Post: Five Digital Marketing Strategies For Brands To Use In 2025

The digital marketing landscape in 2025 will require brands to embrace personalization at scale and optimize for voice and visual searches.

What advertising trends are taking businesses from meh to major? - London Business News | Londonlovesbusiness.com

Embracing innovative advertising strategies is essential for brands to make an impact in a competitive market.
Personalization in advertising is crucial, requiring brands to deeply understand their audience's needs and preferences.
The evolution of search necessitates a fresh approach to SEO, focusing on new search modalities and user experience.

In app purchases surged on Black Friday 2024 | App Developer Magazine

Black Friday 2024 saw a 14% increase in in-app purchases year-over-year in the US, emphasizing the importance of shopping events for consumer engagement.

Brat, bodysuits and bag charms: The year in TikTok

TikTok has become a pivotal platform influencing consumer behavior and fashion trends in 2024.

How Glossier Maintained Brand Integrity While Scaling

Scaling marketing effectively while preserving brand authenticity is a challenge for growing companies.

Council Post: Five Digital Marketing Strategies For Brands To Use In 2025

The digital marketing landscape in 2025 will require brands to embrace personalization at scale and optimize for voice and visual searches.

What advertising trends are taking businesses from meh to major? - London Business News | Londonlovesbusiness.com

Embracing innovative advertising strategies is essential for brands to make an impact in a competitive market.
Personalization in advertising is crucial, requiring brands to deeply understand their audience's needs and preferences.
The evolution of search necessitates a fresh approach to SEO, focusing on new search modalities and user experience.

In app purchases surged on Black Friday 2024 | App Developer Magazine

Black Friday 2024 saw a 14% increase in in-app purchases year-over-year in the US, emphasizing the importance of shopping events for consumer engagement.
moredigital-marketing
#second-amendment

Start-up putting ammo vending machines in grocery stores plans to grow

The introduction of automated ammo kiosks in grocery stores raises concerns about public health and impulsive purchases.

Tracking America's Gun Purchases - A Yearly History Since 1986

The U.S. has more guns than people, with significant increases in ownership driven by personal protection and changing consumer preferences.

Start-up putting ammo vending machines in grocery stores plans to grow

The introduction of automated ammo kiosks in grocery stores raises concerns about public health and impulsive purchases.

Tracking America's Gun Purchases - A Yearly History Since 1986

The U.S. has more guns than people, with significant increases in ownership driven by personal protection and changing consumer preferences.
moresecond-amendment
#marketing-trends

How Gen Z values are changing marketing | MarTech

Gen Z is transforming consumer behavior with a focus on authenticity and social impact.
Their spending power is expected to grow significantly, reaching $12 trillion by 2030.
Influencer marketing is particularly effective in reaching Gen Z consumers.

Council Post: 5 Trends That Will Influence The Marketing Industry In 2025

Visual content, especially video, is crucial for engaging consumers effectively.
User-generated content significantly enhances brand authenticity and trust among consumers.

"Why Do We Wait To Kill Lobsters Right Before We Eat Them?" and Other Listener Questions

The episode explores intriguing cultural topics suggested by readers, answering questions about live lobsters, fruit snacks, perfumed ads, and waterbeds.

How Gen Z values are changing marketing | MarTech

Gen Z is transforming consumer behavior with a focus on authenticity and social impact.
Their spending power is expected to grow significantly, reaching $12 trillion by 2030.
Influencer marketing is particularly effective in reaching Gen Z consumers.

Council Post: 5 Trends That Will Influence The Marketing Industry In 2025

Visual content, especially video, is crucial for engaging consumers effectively.
User-generated content significantly enhances brand authenticity and trust among consumers.

"Why Do We Wait To Kill Lobsters Right Before We Eat Them?" and Other Listener Questions

The episode explores intriguing cultural topics suggested by readers, answering questions about live lobsters, fruit snacks, perfumed ads, and waterbeds.
moremarketing-trends

Thrift, norming and price paranoia will be consumer trends in 2025 | MarTech

Thrift is becoming an aspirational virtue for consumers who are prioritizing self-improvement and aligning with community standards.
#holiday-shopping

I used a bot to do my Christmas shopping. It quickly got weird.

AI is transforming holiday shopping, but gift suggestions may still lack personal relevance.

Small businesses say cautious shoppers are seeking cozy' and festive' this holiday season

Small retail shops are witnessing early holiday shopping with a strong demand for cozy and whimsical items, though spending is more cautious than in previous years.

Small businesses lean into 'cozy' and 'festive' trends this holiday season

Cozy items, like sweaters and scarves, are in high demand, reflecting a shift in consumer preferences towards comfort and whimsy this holiday season.

How much will turkey dinner cost this holiday season? We crunched the numbers | CBC News

Holiday grocery prices show some relief as turkey becomes more affordable, despite increases in other staple costs.

Dollar Tree CEO says 'pressured' Americans are hosting smaller parties to save money

Shoppers are cutting back on celebrations and delaying purchases as they tighten their budgets.

I used a bot to do my Christmas shopping. It quickly got weird.

AI is transforming holiday shopping, but gift suggestions may still lack personal relevance.

Small businesses say cautious shoppers are seeking cozy' and festive' this holiday season

Small retail shops are witnessing early holiday shopping with a strong demand for cozy and whimsical items, though spending is more cautious than in previous years.

Small businesses lean into 'cozy' and 'festive' trends this holiday season

Cozy items, like sweaters and scarves, are in high demand, reflecting a shift in consumer preferences towards comfort and whimsy this holiday season.

How much will turkey dinner cost this holiday season? We crunched the numbers | CBC News

Holiday grocery prices show some relief as turkey becomes more affordable, despite increases in other staple costs.

Dollar Tree CEO says 'pressured' Americans are hosting smaller parties to save money

Shoppers are cutting back on celebrations and delaying purchases as they tighten their budgets.
moreholiday-shopping
#fashion-trends

This is what you're going to wear in 2025

Fashion trends evolve year to year, influenced by culture and consumer behavior, with the cowboy aesthetic and vibrant colors emerging for 2025.

A Capsule Wardrobe Won't Save You | Defector

Emma Chamberlain's shift to a capsule wardrobe highlights a growing trend of simplifying possessions to regain emotional and aesthetic control.

This is what you're going to wear in 2025

Fashion trends evolve year to year, influenced by culture and consumer behavior, with the cowboy aesthetic and vibrant colors emerging for 2025.

A Capsule Wardrobe Won't Save You | Defector

Emma Chamberlain's shift to a capsule wardrobe highlights a growing trend of simplifying possessions to regain emotional and aesthetic control.
morefashion-trends
#food-safety

The Convenient Snack You Should Probably Avoid At Your Deli - Tasting Table

Pre-cut produce offers convenience, but poses significant health risks due to potential contamination.

The Real Appeal of Raw Milk

The demand for unpasteurized dairy persists among Americans despite health risks and recent bird flu concerns.

The Convenient Snack You Should Probably Avoid At Your Deli - Tasting Table

Pre-cut produce offers convenience, but poses significant health risks due to potential contamination.

The Real Appeal of Raw Milk

The demand for unpasteurized dairy persists among Americans despite health risks and recent bird flu concerns.
morefood-safety

Council Post: Voice-Activated Revolution: Harnessing Voice Search For Better SEO

Voice search optimization is crucial for businesses in the modern digital landscape as voice-activated technology becomes more prevalent.
Voice search has fundamentally altered consumer-device interactions, necessitating businesses to adapt their online strategies.

29 Gifts For The Homebody In Your Life

A focus on comfort-driven products like Ugg blankets and weighted eye masks.
The importance of self-care reflected in consumer choices.
#social-media-marketing

Brands selling on TikTok Shop must prepare for-not panic over-a TikTok ban

Brands need to prepare for potential TikTok ban by establishing a presence on other platforms and fostering consumer loyalty.

Instagram-Like Xiaohongshu Makes Inroads with E-Commerce Sales

Tera Feng's influencer strategy on Xiaohongshu highlights consumer demand for premium products among urban Chinese women.

Brands selling on TikTok Shop must prepare for-not panic over-a TikTok ban

Brands need to prepare for potential TikTok ban by establishing a presence on other platforms and fostering consumer loyalty.

Instagram-Like Xiaohongshu Makes Inroads with E-Commerce Sales

Tera Feng's influencer strategy on Xiaohongshu highlights consumer demand for premium products among urban Chinese women.
moresocial-media-marketing
#gift-giving

Parents across US are splurging on children's gifts this holiday season - and one state tops them all

Parents' holiday spending varies greatly by state, with New Jersey leading at $712 per child.
Inflation is driving up overall holiday expenses to an average of $1,014 per family.
A significant percentage of parents will incur debt for gift purchases this year.

Scientists reveal the secret to perfectly wrapped Christmas presents

Most people prefer simple gift packaging over extravagant ones, viewing over-wrapping as thoughtless.
Understanding the differing perspectives of gift-givers and recipients can enhance satisfaction.

Cozzie livs Chrissy: how to celebrate the festive season without breaking the bank

Over half of Australians prefer not to receive gifts, indicating a shift towards sustainability and thoughtful spending during Christmas.

Parents across US are splurging on children's gifts this holiday season - and one state tops them all

Parents' holiday spending varies greatly by state, with New Jersey leading at $712 per child.
Inflation is driving up overall holiday expenses to an average of $1,014 per family.
A significant percentage of parents will incur debt for gift purchases this year.

Scientists reveal the secret to perfectly wrapped Christmas presents

Most people prefer simple gift packaging over extravagant ones, viewing over-wrapping as thoughtless.
Understanding the differing perspectives of gift-givers and recipients can enhance satisfaction.

Cozzie livs Chrissy: how to celebrate the festive season without breaking the bank

Over half of Australians prefer not to receive gifts, indicating a shift towards sustainability and thoughtful spending during Christmas.
moregift-giving
#social-media-influence

Adapting to Change: How Furniture Marketing Use-Cases are Shaping the Future of Retail

Furniture marketing must evolve with consumer demands, focusing on online engagement.
Digital platforms are crucial for modern furniture shopping.
A strong digital presence and effective website design are essential for success.

I let my 13 and 15-year-old girls waste their money at Sephora, and I'm fine with that

Teaching teens the value of money by distinguishing between needs and wants is essential for their growth.
Parents should model responsible spending and empower kids to manage their own desires and finances.

Adapting to Change: How Furniture Marketing Use-Cases are Shaping the Future of Retail

Furniture marketing must evolve with consumer demands, focusing on online engagement.
Digital platforms are crucial for modern furniture shopping.
A strong digital presence and effective website design are essential for success.

I let my 13 and 15-year-old girls waste their money at Sephora, and I'm fine with that

Teaching teens the value of money by distinguishing between needs and wants is essential for their growth.
Parents should model responsible spending and empower kids to manage their own desires and finances.
moresocial-media-influence

U.S. Lags in Digital Wallet Adoption

Digital wallets are still under-utilized in the U.S., with only 48% usage among consumers despite nearly 30 years since their introduction.
from Fast Company
5 days ago

Eau de . . . mayo? 2024 was the year perfume got weird

Branded fragrances are trending in 2024, embracing unique and shocking scents to captivate consumers.

The federal EV tax credit has an uncertain fate. What car shoppers should know

The fate of federal EV tax credits is uncertain under the incoming Trump administration, prompting some buyers to rush for purchases.

Half of Brits will head down to their local pub on Christmas Day - London Business News | Londonlovesbusiness.com

Community spirit is strong this Christmas, with Brits favoring local businesses and the pub for gatherings and festive shopping.

TikTok Shop is outperforming Shein and Sephora among US shoppers online

TikTok Shop is now a major player in online retail, surpassing established brands like Shein and Sephora among U.S. consumers.

I waited 45 minutes to buy a single croissant in Fitzroy. Why do humans queue?

The willingness to queue reflects the perceived value of the product over the time spent waiting.

X Provides Usage Insights and Ad Tips for 'Q5'

Q5 offers brands an ideal period for efficient and cost-effective marketing, with notable reductions in CPM and cost-per-engagement.

40 Gifts Reviewers Said Their Giftees Were "Obsessed" With

The article emphasizes the effectiveness of gift recommendations that lead to genuine recipient enthusiasm.
#marketing-strategies

Multicultural Marketing: How To Do It Right, With Examples (2024) - Shopify

The US population growth is now primarily driven by racial and ethnic minorities, influencing the need for multicultural marketing strategies.

Neuromarketing: AI-Enabled Brain-Computer Interfaces Shaping Our Future

BCI technology is revolutionizing marketing by providing detailed insights into consumer behavior.

Buying Motives: How To Target Ecommerce Buyer Motivations (2024) - Shopify

Effective marketing identifies how products solve customers' problems based on various buying motives.
Understanding buying motives enhances conversion rates and sales strategies.

Council Post: How Brands Can Transforming Data Into Customer Loyalty

Companies need to adapt to changing consumer behaviors by enhancing customer loyalty and leveraging data for strategic advantages.

WTF are commerce audiences?

Understanding commerce audiences is critical for effective online marketing strategies in today's non-linear shopping behaviors.

Multicultural Marketing: How To Do It Right, With Examples (2024) - Shopify

The US population growth is now primarily driven by racial and ethnic minorities, influencing the need for multicultural marketing strategies.

Neuromarketing: AI-Enabled Brain-Computer Interfaces Shaping Our Future

BCI technology is revolutionizing marketing by providing detailed insights into consumer behavior.

Buying Motives: How To Target Ecommerce Buyer Motivations (2024) - Shopify

Effective marketing identifies how products solve customers' problems based on various buying motives.
Understanding buying motives enhances conversion rates and sales strategies.

Council Post: How Brands Can Transforming Data Into Customer Loyalty

Companies need to adapt to changing consumer behaviors by enhancing customer loyalty and leveraging data for strategic advantages.

WTF are commerce audiences?

Understanding commerce audiences is critical for effective online marketing strategies in today's non-linear shopping behaviors.
moremarketing-strategies

Starbucks is the new Venmo for Gen Alpha

Teens are integrating Starbucks into their social and financial exchanges, using drinks as currency rather than cash.

How To Measure and Maintain a Good Customer Perception (2024) - Shopify

Customer perception is crucial for brand strength and financial success.
Brands must actively manage their public image to mitigate negative perceptions.

Types of Promotional Pricing Strategies + Tips (2024) - Shopify

Most consumers prefer discounts over paying full price, significantly impacting purchasing decisions.
Implementing strategic promotional pricing can boost sales and attract new customers.
#costco

How Costco Makes Money On Giving Out Free Samples - Tasting Table

Costco effectively uses free samples to boost sales and enhance customer loyalty, driving significant revenue through both direct purchases and annual memberships.

Costco says it's seeing a shift in how much people eat at home vs. at restaurants

Costco reports a notable shift from dining out to increased 'food at home' purchases, boosting meat and produce sales amid rising prices.

Does Costco Actually Profit On Its Rotisserie Chicken? - Tasting Table

Costco's rotisserie chicken serves as a loss leader, encouraging foot traffic and additional purchases despite not being profitable alone.

How Costco Makes Money On Giving Out Free Samples - Tasting Table

Costco effectively uses free samples to boost sales and enhance customer loyalty, driving significant revenue through both direct purchases and annual memberships.

Costco says it's seeing a shift in how much people eat at home vs. at restaurants

Costco reports a notable shift from dining out to increased 'food at home' purchases, boosting meat and produce sales amid rising prices.

Does Costco Actually Profit On Its Rotisserie Chicken? - Tasting Table

Costco's rotisserie chicken serves as a loss leader, encouraging foot traffic and additional purchases despite not being profitable alone.
morecostco
#service-industry

People Who Absolutely Refuse To Tip 20% Explain Why

The appropriateness of tipping 20% for restaurant waitstaff is debated, with varying opinions on fairness and the value provided by servers.

Tipping Isn't about Service - It's a Psychological Con Job | The Walrus

The expanding expectations of tipping in various industries are causing frustration among consumers due to perceived excessive demands for gratuities.

People Who Absolutely Refuse To Tip 20% Explain Why

The appropriateness of tipping 20% for restaurant waitstaff is debated, with varying opinions on fairness and the value provided by servers.

Tipping Isn't about Service - It's a Psychological Con Job | The Walrus

The expanding expectations of tipping in various industries are causing frustration among consumers due to perceived excessive demands for gratuities.
moreservice-industry

The Fantasy of Buying Without Shopping

Convenience in shopping is a historical challenge, evident from Frances Taylor's 1931 critique of the cumbersome retailing experience.

How To Set Up Your Bing Business Profile (2024) - Shopify

Building an online presence through Bing Places for Business enhances visibility and connects local businesses with customers.

How to Navigate the Secondary Concert Ticket Marketplace Like a Pro

Buying concert tickets can be complicated and risky, often involving scams and hidden fees.
#retail-trends

Holiday shopping has more Americans getting comfortable with buy now, pay later

Buy-now, pay-later options saw significant growth during Cyber Week, with order volumes up 62%, reflecting shifting consumer behavior.

Council Post: Unpacking The Era Of Fragmented Shopping

Consumer shopping habits have changed dramatically, focusing more on value and convenience amid economic challenges.
Retailers must adapt to fragmented shopping behaviors to increase customer engagement and sales.

Holiday shopping has more Americans getting comfortable with buy now, pay later

Buy-now, pay-later options saw significant growth during Cyber Week, with order volumes up 62%, reflecting shifting consumer behavior.

Council Post: Unpacking The Era Of Fragmented Shopping

Consumer shopping habits have changed dramatically, focusing more on value and convenience amid economic challenges.
Retailers must adapt to fragmented shopping behaviors to increase customer engagement and sales.
moreretail-trends
#tariffs

Fear of Trump tariffs sending Americans into debt as pantry stockpiling rises

One in three Americans are stockpiling essentials due to fears of rising prices from tariffs under President-elect Trump's administration.

Could Trump's tariffs kill fast fashion?

Higher tariffs on imported clothing could lead to increased prices, impacting consumer buying habits and promoting sustainability.

Fear of Trump tariffs sending Americans into debt as pantry stockpiling rises

One in three Americans are stockpiling essentials due to fears of rising prices from tariffs under President-elect Trump's administration.

Could Trump's tariffs kill fast fashion?

Higher tariffs on imported clothing could lead to increased prices, impacting consumer buying habits and promoting sustainability.
moretariffs

The Last Bank Branch? Not Quite, But Close - Tearsheet

The U.S. banking industry is shrinking its physical branch presence due to the rise of digital banking, with 944 branches closed in 2024.

Climate and cost of living front of mind for shoppers as Brits turn to higher end goods - London Business News | Londonlovesbusiness.com

Consumers are prioritizing quality over quantity this festive season, leading to a focus on fewer but higher-quality gifts.

AI chatbots help holiday shoppers

Chatbots are increasingly used as shopping assistants to enhance the online shopping experience, but they still require user input and critical thinking.

Back to the bundle

The 2024 election may be defined by a shift from fragmentation in media consumption towards bundling due to consumer overwhelm.

Wallets, Rails, and Coins: Payments executives on how to push the industry forward in the era of real time - Tearsheet

Collaboration in the payments industry has evolved, driving innovation and consumer-focused solutions that enhance financial services.

These Were the 10 Trendiest Design Styles of 2024

2024 trends reveal a significant shift towards traditional interior design styles.

Myntra enters India's quick-commerce race with 30-minute apparel delivery | TechCrunch

Myntra launched 'M-Now,' delivering fashion items in 30 minutes, reflecting rapid changes in consumer behavior towards quick commerce.

How Zip Co is rewriting its playbook for the BNPL 2.0 era - Tearsheet

Buy Now, Pay Later (BNPL) is evolving from a luxury purchase tool to a necessity for managing everyday expenses.
#inflation

Chipotle Raises Prices as Food Costs Jump

Despite low consumer price inflation, food costs are on the rise, affecting fast-food pricing strategies and customer demand.

Retailers are saying shoppers are 'pressured,' 'stretched,' and 'cautious' - but still spending

Amid inflation, US consumers are cautious in spending, with many feeling financial pressure and changing their shopping behaviors accordingly.

Chipotle Raises Prices as Food Costs Jump

Despite low consumer price inflation, food costs are on the rise, affecting fast-food pricing strategies and customer demand.

Retailers are saying shoppers are 'pressured,' 'stretched,' and 'cautious' - but still spending

Amid inflation, US consumers are cautious in spending, with many feeling financial pressure and changing their shopping behaviors accordingly.
moreinflation

10 bonus lists from this year's Brands That Matter program

Brands are prioritizing health and wellness through initiatives and services.

Brands Find That Food-Related Watches Attract Buyers

Independent luxury watch brands are successfully marketing by appealing to customers' taste and hunger rather than traditional adventure themes.

How America Lost Its Taste for the Middle

Middle-tier casual dining restaurants like TGI Fridays and Denny's are struggling due to changing consumer preferences and inflation.

The Ultimate Guide to Successful AB Testing: Examples and Tips

A/B testing evaluates two versions of a marketing asset to enhance engagement through data-driven decisions.
Establishing clear goals and hypotheses is critical for A/B testing success.
Integrating A/B testing into marketing strategies improves effectiveness amidst changing customer preferences.
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