#consumer-behavior

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#ai-in-marketing
from24/7 Wall St.
2 hours ago

Why Anheuser-Busch Is the Only Alcohol Stock Thriving in 2025

A recent Gallup poll reveals a seismic shift in U.S. alcohol consumption, with only 54% of adults reporting they drink alcoholic beverages - the lowest level since the 1930s.
E-Commerce
#marketing
fromWE AND THE COLOR
5 hours ago

Top 10 Branding Trends 2025: How Brands Redefine Identity

Brands succeed by reflecting culture, technology, and human behavior through genuine storytelling.
#influencer-marketing
fromThe Drum
2 weeks ago
Social media marketing

I attended No 10's influencer reception, and all I got was this lousy selfie

fromThe Drum
2 weeks ago
Social media marketing

I attended No 10's influencer reception, and all I got was this lousy selfie

fromwww.theguardian.com
4 hours ago

My buyer's guilt is insane. It's $1,300 on trash': the adults addicted to blind box toys like Labubus

The buyer's guilt that I get nearly every time after I've spent is insane ... Sometimes I open things and I don't want them.
E-Commerce
Marketing
fromMarTech
6 hours ago

A short guide to the long game of brand building | MarTech

The importance of brand equity is rising in digital marketing due to shifts in consumer behavior and technology.
#advertising
fromRetail Dive
19 hours ago

The new rules of retail: Shape a better future. Win real growth.

Home Depot is building a better future for the doers - homeowners, pros, renters - by making improvement more accessible and confidence easier to find. Not by marketing purpose, but by delivering it.
E-Commerce
fromDigiday
14 hours ago

The definitive Digiday guide to what's in and out in the creator economy

Goldman Sachs valued the creator economy at around $250 billion in 2024, and have forecast it to double to around $480 billion by 2027.
E-Commerce
Food & drink
fromTasting Table
19 hours ago

Frozen Orange Juice Used To Be Everywhere. Why Did We Stop Buying It? - Tasting Table

Frozen orange juice, once a staple of American breakfasts, has been largely replaced by fresh not-from-concentrate varieties due to changing consumer preferences.
#gen-z
fromFortune
1 day ago
E-Commerce

Gen Z was growing obsessed with luxury watches. New tariffs on Switzerland could cool the expensive hobby

fromFortune
1 day ago
E-Commerce

Gen Z was growing obsessed with luxury watches. New tariffs on Switzerland could cool the expensive hobby

fromPsychology Today
2 days ago

What Percentage of Your Mental Life Is Influenced by Money?

Behind every decision regarding how you allocate your precious time on earth - every meal, every subscription, and every purchase - you weigh whether something is 'worth it.' And underneath each decision lurks a tangled matrix of emotions, biases, social programming, narratives, justifications, and scheming about money and value.
Mental health
Business
fromFast Company
2 days ago

This week in business: Big perks, big layoffs, and a few PR face-plants

Companies are reevaluating strategies, consumer behaviors are shifting, and significant corporate changes are impacting the economy amidst a post-pandemic landscape.
fromwww.housingwire.com
3 days ago

Better Homes and Gardens Real Estate launches training program

Curriculum includes modern insights on home construction, technology, and staging strategies offered by industry professionals.
fromFast Company
3 days ago

'Made in the USA' is a struggling brand

Preference for 'Made in America' has declined among consumers from 60% to 50% due to price sensitivity.
fromFood & Beverage Magazine
3 days ago

Feeding the Macro-Mindset: Meeting Demand Without Losing Your Brand - Food & Beverage Magazine

The new approach to eating emphasizing protein, known as the 'macro-mindset,' has gained mainstream popularity, forcing the food industry to adapt.
Food & drink
Marketing
fromForbes
3 days ago

SEO Is Dead: 3 Strategies To Win In The Age Of AI Search

Generative Engine Optimization (GEO) is overtaking traditional SEO as the essential marketing strategy due to AI-driven search ecosystems.
fromRetail Brew
3 days ago

Dibs Beauty CEO on tariffs: 'You control the panic'

Dibs Beauty aims to expand its retail presence in response to market changes and consumer behavior.
fromSourcing Journal
4 days ago

American Eagle's Foot Traffic Drops Amid Sydney Sweeney Controversy

American Eagle's foot traffic has declined sharply after the controversial Sydney Sweeney ad campaign.
fromFast Company
4 days ago

Bad news for restaurant workers: Tipping in America is on the decline

Coastal cities see restaurant growth while average tipping declines, with Hawaii leading in burger orders and Delaware in tips.
Food & drink
fromwww.bbc.com
4 days ago

Calorie labels rarely influence choice, study finds

Calorie labels on takeaway menus do not significantly influence healthier food choices according to a survey of takeaway eaters.
fromMarTech
5 days ago

Reclaiming relevance in an AI-overloaded, buyer-led market | MarTech

AI is now ubiquitous in the software landscape, with 43% embedded in existing programs, 22% introduced by business units, and 35% developed internally. By 2026, over 80% of software vendors will incorporate generative AI into their products, leading to AI saturation even for those who maintain their current approach. However, this increase has not resulted in improved marketing effectiveness or enriched customer connections, as many consumers report feeling more overwhelmed and less understood.
Marketing
Dining
fromTasting Table
4 days ago

What Is A Casual Restaurant And What Makes It Different From Fine Dining? - Tasting Table

Casual dining offers a laid-back atmosphere with diverse menu options and reasonable prices, making it ideal for various occasions.
fromFortune
4 days ago

'I am overwhelmed by the need to stay on top of where the deals are': Back-to-school shopping turns into China tariff-dodging exercise

Retail and technology consulting company Coresight Research estimates that back-to-school spending from June through August will reach $33.3 billion in the U.S., a 3.3% increase from the same three-month period a year ago.
E-Commerce
#tariffs
fromInc
1 week ago

These Kinds of Social Media Videos Are Most Likely to Convert Shoppers

Social media significantly influences consumer purchasing decisions, with platforms like TikTok and Instagram driving awareness and trust in products.
Health
fromwww.bbc.com
1 week ago

Drinks that make you chill - do they really do what it says on the tin?

Functional beverages promise relaxation and stress relief, but experts question their effectiveness despite popular consumer use.
Cars
fromThe Verge
1 week ago

How big trucks and SUVs gobbled up the entire auto industry

Companies focus on profits rather than safety, contributing to increased car sizes and dangerous vehicle designs.
fromFortune
1 week ago

Sweetgreen's CEO is beefing up protein portion sizes because corporate America is demanding more from $16 sad desk salads

Faced with slumping lunch traffic from downtown offices and waning consumer interest in pricey salads, Sweetgreen CEO Jonathan Neman is leaning into America's 2020s-era protein craze.
E-Commerce
Digital life
fromBusiness Insider
1 week ago

People are expanding their 'families' to afford streaming subscriptions

More Americans are sharing subscription services with friends and strangers to save money as costs rise.
fromSlate Magazine
1 week ago

Why You Should Care About Someone Else's McDonald's Breakfast

In the allotted amount of time I have, this is what works.
E-Commerce
Marketing tech
fromHackernoon
7 months ago

Tapping Into the Mind: How Biofeedback is Revolutionizing Modern Advertising Strategy | HackerNoon

Brands are using biofeedback to enhance neuromarketing strategies, improving advertising effectiveness through real-time consumer emotional responses.
fromstupidDOPE | Est. 2008
1 week ago

Harry Styles Just Entered the Sexual Wellness Industry-And It's About to Explode | stupidDOPE | Est. 2008

The launch was bold, unexpected, and perfectly timed. The deeper story is what this move reveals about the future of celebrity-led businesses.
E-Commerce
#crocs
fromWWD
1 week ago
E-Commerce

Crocs' CEO Eyes 'Bold Decisions' for Sustainable Growth and Cash Flow

fromWWD
1 week ago
E-Commerce

Crocs' CEO Eyes 'Bold Decisions' for Sustainable Growth and Cash Flow

fromExchangewire
1 week ago

Disability Representation in Advertising: How Marketers can Get it Right

Inclusive advertising significantly increases sales and customer loyalty.
fromwww.brewbound.com
1 week ago

Bump Williams Consulting on the Importance of Defending Display Space, 1st Half 2025 Trends

"That's what really multiplies anything that you have on the shelf," Krueger said, emphasizing the significance of retaining display and promotional space.
Beer
#retail
fromThe Drum
1 week ago

Rise of a lifestyle drug: weight loss jabs will force more than just food brands to pivot

The emergence of GLP-1 medications, originally popular in the US, is now a global phenomenon, projected to grow to 31.5 million users by 2035.
Health
fromwww.npr.org
1 week ago

11 ways NPR readers resist the impulse to shop (plus, a poem for inspo)

I give myself an imaginary amount to spend — say, $500 — then wander into stores I enjoy and pick out favorite items. But I don't purchase anything! I get all the rush of shopping and the satisfaction of choosing without spending.
E-Commerce
#ai
fromCX Dive
3 weeks ago
Social media marketing

How AI is changing expectations for customer support on social media

fromCX Dive
3 weeks ago
Social media marketing

How AI is changing expectations for customer support on social media

fromIndependent
1 week ago

'They have saved me a fortune over the years' - how to maximise your loyalty points from Tesco, Boots, Revolut and more

Loyalty schemes can provide significant savings when used strategically.
fromwww.ocregister.com
1 week ago

Claire's, known for piercing millions of teens' ears, files for Chapter 11, 2nd time since 2018

Claire's has filed for Chapter 11 bankruptcy protection due to substantial debt and a shift in consumer preference toward online shopping.
Food & drink
fromWIRED
1 week ago

Relax, You're Probably Getting Enough Protein

Protein is increasingly marketed as essential for wellness beyond muscle repair, with growing consumer interest and consumption.
fromBusiness Matters
1 week ago

Why Are There Many New Online Casinos in Canada? Expert Opinion

The digital gambling landscape in Canada is experiencing an unprecedented boom, with a surge in domestic and international operators entering the market, giving Canadians access to a growing variety of options.
Canada news
Real estate
fromwww.housingwire.com
1 week ago

If your tech stack isn't fully optimized, you're at a major disadvantage in a tumultuous market

Consumers' willingness to purchase homes remains uncertain as title agencies optimize tech stacks for performance and profitability.
fromDefector
1 week ago

You Don't Have To Let Big Allen Wrench Control Your Life | Defector

Tool sales in this country have been on the rise in recent years, although at a slower rate of increase from years prior.
Renovation
fromZDNET
1 week ago

Should you buy a refurbished MacBook? I tried one from Back Market - here's my verdict

Buying refurbished tech is much more appealing now due to rising prices on new devices, prompting consumers to rethink purchasing habits and explore alternative options.
E-Commerce
fromBusiness Matters
1 week ago

Tesla's UK sales slump nearly 60% in July amid market pressures

Tesla's UK car sales dropped nearly 60% in July 2024, facing significant challenges amid competitive and regulatory pressures.
Business
fromFast Company
1 week ago

America can't afford to forget how to make things

"Made in the USA" remains a significant concept, reflecting identity and connection to the manufacturing process despite trends toward convenience and global sourcing.
fromwww.housingwire.com
1 week ago

Homebuyer confusion may be driving canceled mortgage applications

"Cotality's research found that 43% of homebuyers value speed in finding a home, while 41% emphasize the timing of securing a mortgage, indicating distinct buyer preferences."
Renovation
Food & drink
fromBoston Herald
2 weeks ago

Struggling brewers push to make nonalcoholic beer more than a fad

Nonalcoholic beer has become essential for large brewers due to slowing growth in traditional beer markets.
E-Commerce
fromThe Mercury News
2 weeks ago

Micro moments marketing: How GRA winners capture split-second consumer decisions

Micro moments are crucial for converting browsers into buyers, requiring businesses to deliver instant credibility.
#back-to-school-shopping
fromTearsheet
2 weeks ago

How to serve customers better at the point-of-decision ft. Galileo's CEO Derek White - Tearsheet

The opportunity is huge here, where we have customers that have a deep loyalty with the brand.
E-Commerce
E-Commerce
fromGrocery Dive
2 weeks ago

Social meal moments: The grocery retail growth opportunity

Grocery retailers can leverage social meal gatherings to foster year-round customer loyalty through targeted marketing and protein-forward offerings.
fromBusiness Matters
2 weeks ago

Green energy tariffs fall to five-year low as UK households prioritise cost

The availability of green energy tariffs for UK households has significantly declined due to consumers prioritizing affordability amidst the cost of living crisis.
fromAnOther
2 weeks ago

Inside the Homes of Tokyo's Most Devoted Collectors of Designer Fashion

"There is a myth that high-end brands are for the upper classes who have high-end lives with high-end husbands or wives... Photographing the rooms of young people, I found that some of them collect clothes in the same way as others collect books or records."
Fashion & style
fromPractical Ecommerce
2 weeks ago

Next Steps for AI Shopping

Generative AI is transforming ecommerce by enabling agentic shopping, which provides personalized assistance for product comparisons and price searches.
fromPsychology Today
2 weeks ago

Why Whimsy Can Win for Meat-Free Diets

Cuteness in branding taps into deep nurturing instincts, boosting appeal through empathy and playfulness. It commands attention and influences spending in powerful ways.
Marketing
Food & drink
fromIndependent
2 weeks ago

'The vast majority of already processed chicken we eat in sandwiches and ready-made meals have come from Brazil, Thailand or Poland'

Recent listeria outbreak prompts examination of food consumption and quality.
#cannabis
fromstupidDOPE | Est. 2008
2 weeks ago
Cannabis

From THC to Terps: Developing Your Cannabis Taste Like a Wine Connoisseur | stupidDOPE | Est. 2008

Cannabis consumers are shifting from THC-focused choices to appreciating nuances like aroma, taste, and effects.
fromstupidDOPE | Est. 2008
3 weeks ago
Cannabis

Terpenes, Transparency, and Trust: How Premium Weed Brands Earn Loyalty | stupidDOPE | Est. 2008

Consumer focus is shifting from THC potency to quality defined by growing methods and terpene content.
Arts
fromwww.npr.org
3 weeks ago

How do you find a good restaurant these days?

Michelin stars influence restaurant choices, but spending on dining out is decreasing despite rising menu prices.
fromMail Online
3 weeks ago

You're doing your supermarket shop wrong! NEVER buy eye-levels items

The most expensive brands are often at eye level, while cheaper products tend to be on the bottom shelves. For example, PG Tips (£2.98 for an 80-pack) commandeered the top three shelves in Asda's tea aisle, while its own-label tea bags sat on the bottom shelves (£2 for an 80-pack).
E-Commerce
fromWashingtonian - The website that Washington lives by.
3 weeks ago

Too Hot for Ice Cream? Store Owners Say Extreme Heat Actually Keeps Customers at Home. - Washingtonian

"I don't think it's the product," says Brian Lowit, the owner of Mount Desert Island Ice Cream in Mount Pleasant. "People are just like, 'I'll stay cooler by staying in my house.'"
Food & drink
fromLondon On The Inside
3 weeks ago

London's Late-Night Entertainment Revival: From Rooftop Bars to Online Casinos

London's nightlife is increasingly shifting from rooftop bars to online casinos due to convenience and cost.
US news
fromEntrepreneur
3 weeks ago

$100k+ Salaries Aren't 'Well-Off' - Here's the New Number | Entrepreneur

Many Americans now define financial success as living comfortably rather than luxury spending.
fromABC7 Chicago
3 weeks ago

Rising beef prices take toll on restaurants

Jim's South St. may need to raise cheesesteak prices due to rising beef costs, which have increased by about $1 per pound over the past year.
#brand-management
fromBusiness Insider
3 weeks ago

Endless subscriptions are enraging Americans. There's a new tool to fight back.

The subscription economy has exploded in recent years, by one estimate growing by over 400% over the past decade. Companies love the idea of recurring revenue and sticky customer contracts that require some effort to escape.
E-Commerce
fromDaily Express US
3 weeks ago

Meghan Markle accused of 'milking' fame from Harry in brutal takedown

"It [As Ever] is run by a confederacy of dunces working on this platform that is just getting maximising the value from her fame that came from Suits and being a part of the Royal Family and they're just milking that for everything they can."
Miscellaneous
E-Commerce
fromwww.mercurynews.com
3 weeks ago

Global electric vehicle market surges as demand shifts toward fully electric models

The global electric vehicle market is projected to grow from $909 billion in 2024 to $2.49 trillion by 2031.
fromMarTech
3 weeks ago

Distributed storefronts demand smarter, faster brand strategy | MarTech

The commerce landscape is evolving into a real-time, interconnected ecosystem where every media interaction acts as a storefront.
fromEarth911
3 weeks ago

Guest Idea: Avoiding the Financial and Environmental Impact of Retail Returns

Retail returns have evolved into a complex issue affecting costs, logistics, and resources due to expectations for free options and rise in e-commerce.
fromFast Company
3 weeks ago

Want better customer service? Treat your employees better

Poor customer service can lead to significant financial losses for businesses.
Canada news
fromAdExchanger
3 weeks ago

This Canadian Campaign Has A Unique KPI Beyond Just Increasing Sales | AdExchanger

Maple Leaf Foods launched a bold, two-day advertising blitz to promote Canadian products amid rising financial uncertainty and US tariffs.
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