According to the latest High Street Sales Tracker from BDO, retail sales in discretionary sectors grew by only 1.9% in February compared to the same month last year, highlighting a sluggish recovery in categories such as fashion, homewares, and lifestyle products, which may signal deeper underlying issues.
Rightwing populism in particular relies on an ever-expanding list of enemies from urban elites to benefit claimants, immigrants to deep-state bureaucrats, diversity officers to leftwing radicals, net zero zealots to mild liberals yet this list always contains a striking omission.
Customers want to read reviews and businesses need reviews to attract customers. But the constant demand for reviews could be creating a feedback backlash, experts say. What began as an innovative way to benefit consumers is increasingly an obligatory burden for shoppers and sellers alike.
When a transaction involves a cost, we instinctively weigh the downside. But when something is entirely free, we experience a positive emotion and perceive the offer as more valuable than it is mathematically. Retailers no doubt realise that offering free delivery is one of the most effective ways to stop a consumer from abandoning a digital shopping cart.
Do you remember a time in your city in Spain when bar and restaurant terraces were not packed with locals having fun (except for during the Covid-19 lockdown, of course)? No matter how tight finances are, Spaniards always seem to have the money for eating and drinking out. Some would say this carpe diem attitude is to be admired rather than sniffed at. After all, it goes hand in hand with the much-admired Spanish lifestyle - outdoors, in the company of others, enjoying the moment.
I used to think I was overthinking it until I interviewed a longtime cashier who told me something fascinating: "I can tell you everything about a person just by watching them unload their cart for thirty seconds." That conversation sent me down a research rabbit hole about what our everyday behaviors reveal about us. Turns out, psychologists have been studying these micro-behaviors for years, and the way we organize our groceries at checkout is surprisingly revealing.
Every time you walk out of Costco with that perfectly golden $4.99 rotisserie chicken, you've just helped them lose money. That's right - Costco's CFO stated in 2015 that Costco loses between $30 to $40 million annually on their famous rotisserie chickens. Yet somehow, this wholesale giant continues to thrive, with net sales reaching $249.6 billion in fiscal 2024. What's going on here?
Discounting has been part of retail's toolkit for decades, and it can be effective, especially during high-stakes shopping seasons. But as promotions become more frequent across the industry, companies are taking a closer look at the downside: Short-term sales gains don't always come with long-term loyalty or durable margins, and customers remember how a brand made them feel far more than what they saved at checkout.
If you work in marketing, you might want to look away now. The brutal truth is... the vast majority of people don't care about your brand. In fact, 81% of the brands sold across Europe could disappear overnight and consumers wouldn't be concerned... They probably wouldn't even notice. Various dynamics are at play here. Firstly, abundance. With up to 30,000 new products being launched every year, we're all spoilt for choice. With so much variety on offer, very few brands feel truly indispensable.
While product features certainly lead consumers to purchase products, it's really how advertisers tap into a consumer's mindset, motivation and emotional state at a given moment that moves the needle. And one signal that universally drives behavior, impacting what people try, buy and how they feel is weather. From weather comes weather data, which can then power weather targeting predicting the moments when weather shifts a consumer's mindset toward purchase, delivering deeper emotional resonance that drives both immediate sales and long-term brand growth.
Basic economy fares typically mean no seat selection, last boarding, and limited-or no-checked baggage. The appeal, however, is clear. "Basic economy is a good option for frugal travelers who don't mind forgoing comfort to save on travel costs," Joe Cronin, president of International Citizens Insurance, told Travel + Leisure. He noted that these tickets can cost 20 to 30 percent less than standard economy, making them financially tempting for travelers focused on price above all else.
When brand trust increases by just one point, the average consumer purchase intent increases by 33%, with Reliability, Respect, Ethical Business Practices, Authenticity, and Relatability top drivers of brand trust. This is according to a new study released today by Vevo, MAGNA Media Trials and Initiative, which surveyed a nationally representative group of nearly 5,000 U.S. consumers to understand the components of brand trust and how they vary across verticals and inclusive cohorts.
The automotive industry stands at the edge of a revolution, and it's not just about the technology inside cars. An automotive digital marketing strategy has become critically important for companies to survive in the market, because 95% of potential car buyers begin their research online. We're living in a time when traditional sales methods (showrooms, printed catalogs, radio ads) simply don't work as effectively anymore.
The restaurant industry is grappling with big questions this year. Diners these days are more value-conscious, more selective, and more willing to stay home; and costs, along with competition, continue to rise for operators. As big chains and local independents try to protect sales or regain their footing, analysts who spoke to Business Insider said the year ahead will come down to whether restaurants can do more with less, without losing what made people want to dine out in the first place.
As prices climb, shoppers aren't just spending less-they're spending differently. Nearly half are buying smaller quantities or trading down to lower-cost options, such as canned fruit instead of fresh, according to Capgemini's report, "What matters to today's consumers 2026." It's not about cutting things out entirely-it's about making budgets stretch. Low- and middle-income households are especially deal-focused right now: more coupons, more frequent but smaller trips, and fewer meals out.
In March 2025, 900 U.S. adults shared their browsing behavior with the Pew Research Center. Roughly 58% of those adults encountered an AI Overview when searching on Google. Only 8% then clicked a traditional listing. Conversely, 42% of Google searchers received no AI Overview; 15% then clicked on a listing. The immediate impact - 8% vs. 15% - is material and measurable. According to eMarketer, zero-click searches have reduced traffic to many websites by 25% or more.
You know, for how much we've talked about tariffs, with all the delays and changes, they did not disrupt the holiday season as much as feared. We saw Black Friday set a record. Then Cyber Monday set a spending record. Adobe Analytics, which tracks online shopping, saw people spending over $10 million every minute on the evening of Cyber Monday.
For the past three years, AI 's breakout moment has happened almost entirely through text. We type a prompt, get a response, and move to the next task. While this intuitive interaction style turned chatbots into a household tool overnight, it barely scratches the surface of what the most advanced technology of our time can actually do. This disconnect has created a significant gap in how consumers utilize AI.
