#consumer-behavior

#consumer-behavior

A recent Gallup poll reveals a seismic shift in U.S. alcohol consumption, with only 54% of adults reporting they drink alcoholic beverages - the lowest level since the 1930s.

The buyer's guilt that I get nearly every time after I've spent is insane ... Sometimes I open things and I don't want them.

Home Depot is building a better future for the doers - homeowners, pros, renters - by making improvement more accessible and confidence easier to find. Not by marketing purpose, but by delivering it.

Goldman Sachs valued the creator economy at around $250 billion in 2024, and have forecast it to double to around $480 billion by 2027.

Behind every decision regarding how you allocate your precious time on earth - every meal, every subscription, and every purchase - you weigh whether something is 'worth it.' And underneath each decision lurks a tangled matrix of emotions, biases, social programming, narratives, justifications, and scheming about money and value.

The new approach to eating emphasizing protein, known as the 'macro-mindset,' has gained mainstream popularity, forcing the food industry to adapt.

AI is now ubiquitous in the software landscape, with 43% embedded in existing programs, 22% introduced by business units, and 35% developed internally. By 2026, over 80% of software vendors will incorporate generative AI into their products, leading to AI saturation even for those who maintain their current approach. However, this increase has not resulted in improved marketing effectiveness or enriched customer connections, as many consumers report feeling more overwhelmed and less understood.

Retail and technology consulting company Coresight Research estimates that back-to-school spending from June through August will reach $33.3 billion in the U.S., a 3.3% increase from the same three-month period a year ago.

Faced with slumping lunch traffic from downtown offices and waning consumer interest in pricey salads, Sweetgreen CEO Jonathan Neman is leaning into America's 2020s-era protein craze.

In the allotted amount of time I have, this is what works.

The launch was bold, unexpected, and perfectly timed. The deeper story is what this move reveals about the future of celebrity-led businesses.

"That's what really multiplies anything that you have on the shelf," Krueger said, emphasizing the significance of retaining display and promotional space.

The emergence of GLP-1 medications, originally popular in the US, is now a global phenomenon, projected to grow to 31.5 million users by 2035.

I give myself an imaginary amount to spend — say, $500 — then wander into stores I enjoy and pick out favorite items. But I don't purchase anything! I get all the rush of shopping and the satisfaction of choosing without spending.

The digital gambling landscape in Canada is experiencing an unprecedented boom, with a surge in domestic and international operators entering the market, giving Canadians access to a growing variety of options.

Tool sales in this country have been on the rise in recent years, although at a slower rate of increase from years prior.

Buying refurbished tech is much more appealing now due to rising prices on new devices, prompting consumers to rethink purchasing habits and explore alternative options.

"Cotality's research found that 43% of homebuyers value speed in finding a home, while 41% emphasize the timing of securing a mortgage, indicating distinct buyer preferences."

The opportunity is huge here, where we have customers that have a deep loyalty with the brand.

"There is a myth that high-end brands are for the upper classes who have high-end lives with high-end husbands or wives... Photographing the rooms of young people, I found that some of them collect clothes in the same way as others collect books or records."

Cuteness in branding taps into deep nurturing instincts, boosting appeal through empathy and playfulness. It commands attention and influences spending in powerful ways.

The most expensive brands are often at eye level, while cheaper products tend to be on the bottom shelves. For example, PG Tips (£2.98 for an 80-pack) commandeered the top three shelves in Asda's tea aisle, while its own-label tea bags sat on the bottom shelves (£2 for an 80-pack).

"I don't think it's the product," says Brian Lowit, the owner of Mount Desert Island Ice Cream in Mount Pleasant. "People are just like, 'I'll stay cooler by staying in my house.'"

The subscription economy has exploded in recent years, by one estimate growing by over 400% over the past decade. Companies love the idea of recurring revenue and sticky customer contracts that require some effort to escape.

"It [As Ever] is run by a confederacy of dunces working on this platform that is just getting maximising the value from her fame that came from Suits and being a part of the Royal Family and they're just milking that for everything they can."