#consumer-behavior

#consumer-behavior

"In order to propel brands forward, it's more important to take risks than try to follow a set path."

Research suggests diners spend more freely when prices are listed without currency symbols - possibly because the visual cue of a dollar sign reminds people they're parting with money.

The last time such a dramatic transformation occurred in consumer payment behavior was about 50 years ago, during the transition to credit cards.

You can get through most of London now without touching a coin. The bar, the bus, the cinema, even a takeaway from a late-night chicken shop, tap and go. Most people don't ask if cash is accepted anymore. They assume it isn't. Most of the time, they're right.

Scotland's sweet bakery market is valued at £261 million, with spend rising +4.6% year-on-year, outperforming both total bakery and total grocery growth in Scotland.

As the barriers to creation continue to fall, and design becomes both instant and infinite, a new kind of value is emerging: the kind that takes time.

If something is most shared, we might assume that means many people had to read it and then deem it interesting enough or important enough to pass it on.

Many readers will think I am asking the wrong question and merely need to accept that I don't need to spend money on a luxury item I won't use.

Education isn't a content trend-it's a business advantage. It builds trust, drives long-term loyalty and increasingly determines what gets seen in search and social.

If you have to change people's behaviors, then I'm not interested.

The demand for alcohol-free options shows that consumers are seeking a healthier lifestyle without sacrificing the social experience of drinking.

According to a National Restaurant Association's 2024 Restaurant Trends report, the majority of fast-food patrons dislike dining onsite. In some regions, almost 75% of customers prefer to eat off-premises.

Spaving often increases unplanned spending and credit card debt. At its worst, it can also be financial self-sabotage masquerading as smart shopping.

The survey provides clear evidence that mobile phones have become the dominant medium for media consumption, surpassing traditional TV viewing for the first time in history.

Consumer expectations are evolving as gardens transform into stylish extensions of homes, making outdoor living areas functional for relaxation, work, and socialisation.

We're seeing chamomile move beyond the teacup into everything from ice creams to savory sauces... There's something deeply comforting about these floral notes that resonates with guests who are looking for both familiarity and sophistication.

But hidden in this sordid testimony lies a darker story that connects American gas stations to the African savanna, where rhinos are being slaughtered at an alarming rate.

The number one thing B2B buyers want isn't the best product or the best price - it's a decision they can defend two years from now if everything falls apart. What they're really buying is a career-proof rationale.

Analysts and industry experts had projected a surge in industry growth this year due to the expected blockbuster launch of Take-Two's Grand Theft Auto 6 and new consoles.

Healthcare is evolving beyond clinics into homes, empowering people to manage their health proactively, but many categories remain undertreated despite consumer interest.

According to the study, sellers asking 1.5% in fees save up to $6,000 on a $400,000 home versus those paying 3%. Flat-fee brokers can save even more.

Why many ice-cream customers—or as I call them, ice-cream cowards—feel entitled to samples before committing to a flavour, I do not know.

To enhance your firm's online presence, actively requesting reviews can significantly boost your visibility and attract more potential customers, as they seek social proof.

In 2023, Americans spent a record $739.3 billion on recreation services, reflecting a substantial increase of 28.4% since 2018, with per capita spending averaging $2,207.

Digital nudging techniques are shaping consumer behavior in food delivery apps by using design decisions to influence choices and promote healthier, sustainable options.

"And who's going to buy one without trying?" Cara Clairman, CEO of Plug'n Drive, emphasizes that accessibility to test drives is crucial for changing perceptions around EVs.