#consumer-behavior

#consumer-behavior

"There is a myth that high-end brands are for the upper classes who have high-end lives with high-end husbands or wives... Photographing the rooms of young people, I found that some of them collect clothes in the same way as others collect books or records."

Cuteness in branding taps into deep nurturing instincts, boosting appeal through empathy and playfulness. It commands attention and influences spending in powerful ways.

The most expensive brands are often at eye level, while cheaper products tend to be on the bottom shelves. For example, PG Tips (£2.98 for an 80-pack) commandeered the top three shelves in Asda's tea aisle, while its own-label tea bags sat on the bottom shelves (£2 for an 80-pack).

"I don't think it's the product," says Brian Lowit, the owner of Mount Desert Island Ice Cream in Mount Pleasant. "People are just like, 'I'll stay cooler by staying in my house.'"

The subscription economy has exploded in recent years, by one estimate growing by over 400% over the past decade. Companies love the idea of recurring revenue and sticky customer contracts that require some effort to escape.

"It [As Ever] is run by a confederacy of dunces working on this platform that is just getting maximising the value from her fame that came from Suits and being a part of the Royal Family and they're just milking that for everything they can."

If they are a person who's played around with ChatGPT and various AI platforms, they're more likely to trust that consumer affairs, customer care data. If they aren't someone who's done that, they're a lot less likely to trust it.

Consumers have shifted from traditional Google searches to social media and AI tools like ChatGPT for information, favoring engaging and interactive experiences.

Target customers will soon lose the price matching policy, which has been a way to ensure the lowest prices by matching competitors' prices.

A good farmers market is absolutely brimming with colorful produce looking fresh and inviting. On a sunny spring or summer day, it can be easy to want to try everything.

In moments of elevated economic uncertainty, the premium on security increases: investors seek safe assets, businesses prioritize safe investments, and families double down on peace of mind.

Legacy systems in retail struggle to keep pace as AI enables real-time personalization, transforming how consumers interact with products and brands across various digital touchpoints.

Luxury today is about meaning, not just accumulation. Consumers actively seek to understand the stories behind their purchases and assess their alignment with personal values.

"This notion that simply complying a little bit stops at the water's edge is antithetical to every history we have ever written, and it costs you."

The search engine industry is rapidly transforming due to AI platforms that change search queries and consumer informational journeys, with users increasingly opting for longer, descriptive prompts.

The convenience store business model thrives by prioritizing ease for customers to make purchases, integrating the experience with digital engagement to meet customers where they are.

About 1 in 5 Americans are now regularly buying more than they need, storing away food, cleaning supplies, and other staples as a hedge against further price hikes or shortages.

According to PartnerCentric, Gen Z-ers are now favoring social media platforms over Google in terms of shopping, with TikTok and Pinterest preferred over traditional search engines.

'Brands must focus on what's directly in front of them, which is their consumers, and learn about their search behaviors and preferences.'

Shopping has evolved more over the past 10 years than it has in the previous 50. Rapid advancements in technology, shifting consumer expectations, and global disruptions have reshaped the way we connect and consume.

Interest in trends across search engines and social media can grow by 65% to 143% over five years, with some driving exponential sales growth within months.

Economic pressures are reshaping consumer behavior, influencing trends in on-premise consumption. Bars and QSRs are experiencing growth, while premium bars are declining.

The social fabric feels increasingly frayed these days. Discourse is rough, in part due to rampant misinformation online. Recent surveys consistently show declining confidence in institutions, government, media and companies. This lack of trust leaves consumers hungry for authenticity and reliability in an uncertain world.

Credit - Photograph by AB+DM for TIME Over the past decade, we've seen a significant shift in how people view institutions and established gatekeepers. The media industry has been no exception, and while our business has been challenged, others have seen increased attention and relevance.

The global social media ad market is expected to grow 12% this year, reflecting the increasing significance of social media in marketing strategies and consumer engagement.

In 2024, internet users spent nearly 2½ hours a day on social media, and much of that time was dedicated to individuals like those on TIME100 Creators. They represent a multi-hundred-billion-dollar industry, where creator revenues grow five times faster than traditional media.

Technology, innovation and advancements can solve problems that make our lives easier and more enjoyable. Designers act as interpreters between the tech and their users, ensuring usability.