#consumer-behavior tag

The pain of discontinued items, and the thrill of finding them online | TechCrunch

Discontinued items often prompt emotional responses and renewed searches among fans, highlighting their popularity and the unique online communities forming around them.

#tariffs

Car Prices Could Go Up Another $3,000 - $10,000, and American's Can Barely Afford Them As Is

Proposed tariffs on imports could significantly increase car prices, affecting various automakers.

High vehicle costs and interest rates may cause consumers to hold onto older cars.

Some Readers Are Stocking Up to Prepare for Tariffs. Here's What They're Buying.

Inflation and tariff threats prompted readers to stock up on staple items, particularly coffee and maple syrup.

Car Prices Could Go Up Another $3,000 - $10,000, and American's Can Barely Afford Them As Is

Proposed tariffs on imports could significantly increase car prices, affecting various automakers.

High vehicle costs and interest rates may cause consumers to hold onto older cars.

Some Readers Are Stocking Up to Prepare for Tariffs. Here's What They're Buying.

Inflation and tariff threats prompted readers to stock up on staple items, particularly coffee and maple syrup.

moretariffs

The tsundoku' phenomenon, or how we've normalized collecting books we'll never read

The phenomenon of buying unread books, known as tsundoku, reflects a deeper emotional experience rather than mere consumer behavior.

When They Stop Selling Your Favorite Thing

The discontinuation of the popular Dragon Girl lip pencil caused significant concern for long-time users, prompting panic and stockpiling when discovered.

#retail-strategy

Council Post: The Digital Mirage: Why Brands Are Recalibrating Their DTC Strategy

The article highlights the importance of integrating physical experiences with digital strategies to foster customer loyalty.

Why Loyalty Programs Aren't The Answer To Winning Shoppers

Consumers now prioritize price, convenience, and personalization over traditional loyalty programs.

Brands must adapt their loyalty strategies to connect meaningfully with modern consumers.

Council Post: The Digital Mirage: Why Brands Are Recalibrating Their DTC Strategy

The article highlights the importance of integrating physical experiences with digital strategies to foster customer loyalty.

Why Loyalty Programs Aren't The Answer To Winning Shoppers

Consumers now prioritize price, convenience, and personalization over traditional loyalty programs.

Brands must adapt their loyalty strategies to connect meaningfully with modern consumers.

moreretail-strategy

#business-strategy

How to Simplify the Marketing Research Process for Success

Netflix uses extensive data analysis to enhance viewer experience and remain competitive in the streaming market.

Consumers are sick of slow, clunky services, so they're demanding enterprises modernize their tech

Consumers demand improved user experiences, urging enterprises to innovate and reduce reliance on outdated technology.

Brand Revolution or Evolution? The Debate Is Over

Revolution vs. evolution in branding is a false dichotomy; a mini-lution approach is more effective.

How to Simplify the Marketing Research Process for Success

Netflix uses extensive data analysis to enhance viewer experience and remain competitive in the streaming market.

Consumers are sick of slow, clunky services, so they're demanding enterprises modernize their tech

Consumers demand improved user experiences, urging enterprises to innovate and reduce reliance on outdated technology.

Brand Revolution or Evolution? The Debate Is Over

Revolution vs. evolution in branding is a false dichotomy; a mini-lution approach is more effective.

morebusiness-strategy

How Far Can "Buy Canadian" Really Go? | The Walrus

The distinction between 'Made in Canada' and 'Product of Canada' impacts consumer choices amid rising nationalism and economic tensions.

Shoppers say they want conscious consumption. But they won't spend to do it

Conscious consumerism is rising, yet price remains a significant barrier for many consumers.

#digital-marketing

This social media shift could be the opportunity you've been waiting for

The TikTok ban has unexpectedly positioned Snapchat as a potential winner in the social media landscape.

How advertisers are reacting to Google's declining share of the search market

Brand advertisers are shifting focus from Google due to changing consumer search behaviors.

How Reviews Became Their Own Business - GREY Journal

Online reviews are now pivotal in consumer decision-making, deeply influencing choices across various industries.

The Stack: Latest Ad Tech Stats

Digital advertising revenue is substantially growing, particularly in OOH.

TikTok Shop sees significant growth, but faces challenges in the US market.

Ninety percent of consumers have a Facebook profile

The majority of global consumers are active on social media, emphasizing its importance for brands.

Facebook's ad revenue is set to grow substantially, indicating its advertising power.

Users are expected to invest considerable time on Facebook, showcasing its relevance.

Detailed surveys provide valuable insights into consumer preferences and behavior on social media.

How the State of Consumer Search Continues to Evolve Past Search Engines

Online ads are increasingly influential in consumer purchasing decisions across generations.

Consumers are moving away from traditional search engines to native search experiences.

Younger generations are leading purchases made through emerging platforms like TikTok Shop.

This social media shift could be the opportunity you've been waiting for

The TikTok ban has unexpectedly positioned Snapchat as a potential winner in the social media landscape.

How advertisers are reacting to Google's declining share of the search market

Brand advertisers are shifting focus from Google due to changing consumer search behaviors.

How Reviews Became Their Own Business - GREY Journal

Online reviews are now pivotal in consumer decision-making, deeply influencing choices across various industries.

The Stack: Latest Ad Tech Stats

Digital advertising revenue is substantially growing, particularly in OOH.

TikTok Shop sees significant growth, but faces challenges in the US market.

Ninety percent of consumers have a Facebook profile

The majority of global consumers are active on social media, emphasizing its importance for brands.

Facebook's ad revenue is set to grow substantially, indicating its advertising power.

Users are expected to invest considerable time on Facebook, showcasing its relevance.

Detailed surveys provide valuable insights into consumer preferences and behavior on social media.

How the State of Consumer Search Continues to Evolve Past Search Engines

Online ads are increasingly influential in consumer purchasing decisions across generations.

Consumers are moving away from traditional search engines to native search experiences.

Younger generations are leading purchases made through emerging platforms like TikTok Shop.

moredigital-marketing

#health-trends

Betty Crocker and Slim Jim's makers want Ozempic users to buy their food. Their approach may not surprise you.

Food companies adapt to consumers taking GLP-1 medications by offering smaller portions and new labels.

GLP-1 medications influence eating habits and preferences, prompting product innovation.

4 societal shifts could drive America's alcohol industry into a long-term recession

The alcohol industry may experience long-term decline due to changing consumption patterns among younger Americans.

Betty Crocker and Slim Jim's makers want Ozempic users to buy their food. Their approach may not surprise you.

Food companies adapt to consumers taking GLP-1 medications by offering smaller portions and new labels.

GLP-1 medications influence eating habits and preferences, prompting product innovation.

4 societal shifts could drive America's alcohol industry into a long-term recession

The alcohol industry may experience long-term decline due to changing consumption patterns among younger Americans.

morehealth-trends

Want to buy Canadian? There's an app for that | CBC News

New apps help Canadian shoppers identify which products are truly Canadian.

Consumers increasingly seek to support local products amidst trade tensions.

#luxury-market

How can brands capture the loyalty of Gen Z?

Generation Z is emerging as a powerful luxury consumer group, with unique spending habits influenced by digital and social media.

Luxury brands need to adapt their strategies to engage Gen Z through experiential and emotional connections.

Generational Breakdown: Understanding the baby boomer consumer

Baby boomers are crucial consumers in the luxury market, holding significant wealth.

Marketers have primarily targeted younger generations, neglecting the baby boomer demographic.

How can brands capture the loyalty of Gen Z?

Generation Z is emerging as a powerful luxury consumer group, with unique spending habits influenced by digital and social media.

Luxury brands need to adapt their strategies to engage Gen Z through experiential and emotional connections.

Generational Breakdown: Understanding the baby boomer consumer

Baby boomers are crucial consumers in the luxury market, holding significant wealth.

Marketers have primarily targeted younger generations, neglecting the baby boomer demographic.

moreluxury-market

#local-business

Talking Headways Podcast: How Big Box Stores are Destroying the Fabric of America - Streetsblog USA

The rise of big box stores increases driving and risk while harming local businesses in car-oriented environments.

I Took a 1-Month Break from Amazon-Here's What Happened

Taking a break from Amazon can help break impulse buying habits and support local businesses.

Talking Headways Podcast: How Big Box Stores are Destroying the Fabric of America - Streetsblog USA

The rise of big box stores increases driving and risk while harming local businesses in car-oriented environments.

I Took a 1-Month Break from Amazon-Here's What Happened

Taking a break from Amazon can help break impulse buying habits and support local businesses.

morelocal-business

#marketing-strategies

Study Shows Impact of Advertising Around Cultural Moments

Aligning brands with real-time trends significantly boosts purchase and search intent.

Customized advertising approaches are more effective than traditional methods in influencing consumer behavior.

Research: What Consumers Find Persuasive in Online Reviews

Consumers increasingly prioritize online reviews over product descriptions when making purchasing decisions.

6 Modern Marketing Strategies For Today's Consumers

Traditional marketing is losing effectiveness; consumers now prioritize trusted online sources and recommendations from their social networks.

In the costly battle for attention, Super Bowl advertisers can't risk conventional

Brands invest heavily in Super Bowl ads hoping to stand out, despite many being quickly forgotten.

I've Sold More Than $18,000,000 in Products and Services Using This "Big" Marketing Strategy | Entrepreneur

The success of marketing campaigns hinges on the ability to create a compelling 'big idea' that resonates and stands out.

The 'romantic' advertising tricks that give you unrealistic expectations of love

Advertising shapes romantic expectations leading up to Valentine's Day.

Brands use emotional and humorous appeals to sell products related to love.

Study Shows Impact of Advertising Around Cultural Moments

Aligning brands with real-time trends significantly boosts purchase and search intent.

Customized advertising approaches are more effective than traditional methods in influencing consumer behavior.

Research: What Consumers Find Persuasive in Online Reviews

Consumers increasingly prioritize online reviews over product descriptions when making purchasing decisions.

6 Modern Marketing Strategies For Today's Consumers

Traditional marketing is losing effectiveness; consumers now prioritize trusted online sources and recommendations from their social networks.

In the costly battle for attention, Super Bowl advertisers can't risk conventional

Brands invest heavily in Super Bowl ads hoping to stand out, despite many being quickly forgotten.

I've Sold More Than $18,000,000 in Products and Services Using This "Big" Marketing Strategy | Entrepreneur

The success of marketing campaigns hinges on the ability to create a compelling 'big idea' that resonates and stands out.

The 'romantic' advertising tricks that give you unrealistic expectations of love

Advertising shapes romantic expectations leading up to Valentine's Day.

Brands use emotional and humorous appeals to sell products related to love.

moremarketing-strategies

#political-influence

People in the US: Have you changed your shopping habits due to politics?

Many Americans are altering shopping habits in response to political beliefs.

A significant percentage of consumers are choosing not to support certain businesses due to their political stances.

Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets

Consumers are shifting their spending to align with their values, particularly regarding political alignment.

A strong demand exists for seamless omnichannel shopping experiences among younger consumers.

People in the US: Have you changed your shopping habits due to politics?

Many Americans are altering shopping habits in response to political beliefs.

A significant percentage of consumers are choosing not to support certain businesses due to their political stances.

Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets

Consumers are shifting their spending to align with their values, particularly regarding political alignment.

A strong demand exists for seamless omnichannel shopping experiences among younger consumers.

morepolitical-influence

#brand-loyalty

Community helps drive brand loyalty, according to research

Social media marketing can enhance brand loyalty, especially through active community engagement.

Shoppers are avoiding certain brands over politics: poll

Many consumers are opting out of brands due to political fatigue.

Changing DEI policies at major corporations reflect shifting consumer sentiments.

Democrats are more likely to change shopping behaviors based on political alignment.

Snapchat Shares Marketing Tips for Valentine's Day

Snapchatters prioritize social connections which significantly influence their shopping habits, particularly during events like Valentine's Day.

Community helps drive brand loyalty, according to research

Social media marketing can enhance brand loyalty, especially through active community engagement.

Shoppers are avoiding certain brands over politics: poll

Many consumers are opting out of brands due to political fatigue.

Changing DEI policies at major corporations reflect shifting consumer sentiments.

Democrats are more likely to change shopping behaviors based on political alignment.

Snapchat Shares Marketing Tips for Valentine's Day

Snapchatters prioritize social connections which significantly influence their shopping habits, particularly during events like Valentine's Day.

morebrand-loyalty

#egg-prices

I lined up outside Costco to buy eggs right when it opened. They were gone in 8 minutes.

Egg prices are at record highs due to bird flu-related supply issues in the US.

Eggs hatch more bad news: They're expensive, hard to find - and their shells are going to start chipping more, too.

The egg crisis continues as prices soar, shelves remain empty, and quality declines with chippy shells becoming common.

I lined up outside Costco to buy eggs right when it opened. They were gone in 8 minutes.

Egg prices are at record highs due to bird flu-related supply issues in the US.

Eggs hatch more bad news: They're expensive, hard to find - and their shells are going to start chipping more, too.

The egg crisis continues as prices soar, shelves remain empty, and quality declines with chippy shells becoming common.

moreegg-prices

#retail

UK retailers losing out on 4.3 billion annually from outdated payment cards - London Business News | Londonlovesbusiness.com

UK retailers are losing £4.3 billion annually from subscription cancellations due to outdated payment information.

Some shoppers are using loopholes to avoid paying for clothes online - and retailers are fighting back

Young consumers exploit loopholes to save money, negatively impacting retailers.

Brands are responding with stricter return policies and fees.

Fair and Square? Chinese retail chain's expansion rankles Kenyan rivals

China Square's expansion in Nairobi is disrupting local retail markets by offering lower prices.

You go to buy a loaf of bread and come home with a candle': how fast homewares became the new fast fashion

Supermarkets in the UK now prominently feature stylish homeware, reflecting changing consumer habits.

Fast homeware industry is thriving, paralleling earlier concerns over fast fashion and sustainability.

UK retailers losing out on 4.3 billion annually from outdated payment cards - London Business News | Londonlovesbusiness.com

UK retailers are losing £4.3 billion annually from subscription cancellations due to outdated payment information.

Some shoppers are using loopholes to avoid paying for clothes online - and retailers are fighting back

Young consumers exploit loopholes to save money, negatively impacting retailers.

Brands are responding with stricter return policies and fees.

Fair and Square? Chinese retail chain's expansion rankles Kenyan rivals

China Square's expansion in Nairobi is disrupting local retail markets by offering lower prices.

You go to buy a loaf of bread and come home with a candle': how fast homewares became the new fast fashion

Supermarkets in the UK now prominently feature stylish homeware, reflecting changing consumer habits.

Fast homeware industry is thriving, paralleling earlier concerns over fast fashion and sustainability.

moreretail

#ai

AI-created disinformation could bring down banks

AI-generated disinformation poses a serious risk to financial stability, potentially triggering bank runs.

Salesforce Is Using A Hallucination To Sell AI | Defector

The complexity and contradictions in AI business practices are epitomized by the confusing Salesforce ad featuring McConaughey and Harrelson.

AI-created disinformation could bring down banks

AI-generated disinformation poses a serious risk to financial stability, potentially triggering bank runs.

Salesforce Is Using A Hallucination To Sell AI | Defector

The complexity and contradictions in AI business practices are epitomized by the confusing Salesforce ad featuring McConaughey and Harrelson.

moreai

#market-trends

A Once-Trendy Car and the Emotions Behind Boycotts

Tesla sales are declining sharply amidst changing consumer sentiments linked to political affiliations and buyer remorse among early adopters.

Exclusive: Here's How Amazon Haul Stacks Up Against Temu, Shein With Consumers

Amazon's low-cost marketplace, Haul, is struggling with consumer awareness and engagement compared to competitors.

Consumers prefer shopping on platforms like Temu and Shein for unexpected finds.

These Are the Most Popular Sodas in America

Soda remains America's top beverage, deeply integrated into its culture despite health concerns.

A Once-Trendy Car and the Emotions Behind Boycotts

Tesla sales are declining sharply amidst changing consumer sentiments linked to political affiliations and buyer remorse among early adopters.

Exclusive: Here's How Amazon Haul Stacks Up Against Temu, Shein With Consumers

Amazon's low-cost marketplace, Haul, is struggling with consumer awareness and engagement compared to competitors.

Consumers prefer shopping on platforms like Temu and Shein for unexpected finds.

These Are the Most Popular Sodas in America

Soda remains America's top beverage, deeply integrated into its culture despite health concerns.

moremarket-trends

Americans are eating so much meat, Dawn had to reformulate its dish soap

The introduction of Dawn Powersuds reflects the changing American diet, highlighting increased meat consumption and the need for effective cleaning products.

#marketing

How Sundial Media Group CEO Kirk McDonald is navigating the DEI backlash

DEI initiatives are facing significant scrutiny and re-evaluation, impacting multicultural marketing and diverse publications.

Super Bowl commercials rely on comedy and nostalgia to avoid potential missteps

Advertisers are using humor this Super Bowl to distract and engage viewers.

Many companies released ads early for strategic buzz, while others aim for surprise.

Safe advertising may risk being forgettable in a competitive commercial landscape.

How the color of food impacts what we eat

The visual appearance of food significantly impacts consumer choices, often overshadowing taste alone.

Nexta's Michael Wamberg on How Marketers can Boost ROAS in Retail Media - ExchangeWire.com

Marketers can significantly boost ROAS through self-service ad management and understanding consumer research behaviors.

All 27 Super Bowl Food Commercials Of 2025, Ranked - Tasting Table

Super Bowl ads remain a significant marketing tool, offering companies a unique chance to connect with audiences despite the decline of traditional advertising.

The Poppi Soda Controversy Is Bubbling Over. Here's All The Tea - The Takeout

Poppi's influencer marketing strategy backfired, leading to criticism for being out of touch with consumer sentiments.

How Sundial Media Group CEO Kirk McDonald is navigating the DEI backlash

DEI initiatives are facing significant scrutiny and re-evaluation, impacting multicultural marketing and diverse publications.

Super Bowl commercials rely on comedy and nostalgia to avoid potential missteps

Advertisers are using humor this Super Bowl to distract and engage viewers.

Many companies released ads early for strategic buzz, while others aim for surprise.

Safe advertising may risk being forgettable in a competitive commercial landscape.

How the color of food impacts what we eat

The visual appearance of food significantly impacts consumer choices, often overshadowing taste alone.

Nexta's Michael Wamberg on How Marketers can Boost ROAS in Retail Media - ExchangeWire.com

Marketers can significantly boost ROAS through self-service ad management and understanding consumer research behaviors.

All 27 Super Bowl Food Commercials Of 2025, Ranked - Tasting Table

Super Bowl ads remain a significant marketing tool, offering companies a unique chance to connect with audiences despite the decline of traditional advertising.

The Poppi Soda Controversy Is Bubbling Over. Here's All The Tea - The Takeout

Poppi's influencer marketing strategy backfired, leading to criticism for being out of touch with consumer sentiments.

moremarketing

#de-influencing

Tired of influencers? So is Gen Z

De-influencing is a trend where influencers urge mindful spending, impacting Gen Z's shopping habits and challenging traditional influencer marketing.

Tired of influencers? So is Gen Z

The de-influencing movement encourages mindful spending over consumerism, highlighting a shift in Gen Z's attitudes towards influencer marketing.

Tired of influencers? So is Gen Z

De-influencing is a trend where influencers urge mindful spending, impacting Gen Z's shopping habits and challenging traditional influencer marketing.

Tired of influencers? So is Gen Z

The de-influencing movement encourages mindful spending over consumerism, highlighting a shift in Gen Z's attitudes towards influencer marketing.

morede-influencing

#sustainability

Drive Sales in 2025: 10 Must-Try Automotive Marketing Strategies

The automotive industry is rapidly evolving towards electric vehicles and online retailing.

By 2025, EV sales are projected to reach 20% of global car sales.

Buying less? Thank deinfluencers

A new wave of creators, termed 'deinfluencers', promotes living with less instead of endorsing excessive consumption.

13 Genius Hacks To Make The Most Of Your Rent The Runway & Nuuly Subscriptions

The fashion rental business is rapidly growing due to interest in sustainability and accessibility to luxury items.

Drive Sales in 2025: 10 Must-Try Automotive Marketing Strategies

The automotive industry is rapidly evolving towards electric vehicles and online retailing.

By 2025, EV sales are projected to reach 20% of global car sales.

Buying less? Thank deinfluencers

A new wave of creators, termed 'deinfluencers', promotes living with less instead of endorsing excessive consumption.

13 Genius Hacks To Make The Most Of Your Rent The Runway & Nuuly Subscriptions

The fashion rental business is rapidly growing due to interest in sustainability and accessibility to luxury items.

moresustainability

Mediavision: Podcast Listening Sets New Record In Sweden - Podcaster News

Podcast listenership in Sweden grew by 20% in 2024, with nearly two million people listening daily, showcasing a major shift from radio.

#decision-making

We give safety ratings to cars and restaurants. Why not do the same to protect our digital lives?

Heuristics play a crucial role in helping consumers simplify daily decision-making amid information overload.

We give safety ratings to cars and restaurants. Why not do the same to protect our digital lives?

Consumers use mental shortcuts, known as heuristics, to navigate complex decisions in their everyday lives.

We give safety ratings to cars and restaurants. Why not do the same to protect our digital lives?

Heuristics play a crucial role in helping consumers simplify daily decision-making amid information overload.

We give safety ratings to cars and restaurants. Why not do the same to protect our digital lives?

Consumers use mental shortcuts, known as heuristics, to navigate complex decisions in their everyday lives.

moredecision-making

#influencer-marketing

From chasing followers to creating advocates - the key to long-term brand success

Brands must prioritize customer advocacy to combat declining engagement rates on social media.

Utilizing micro and nano influencers can create stronger connections than traditional mega influencers.

'Very out of touch': Poppi sent influencers free soda vending machines-and fans are furious

Poppi's influencer campaign aimed to boost brand awareness but backfired, igniting public outrage over its perceived tone-deafness.

3 Sales Trends To Attract Gen Z Consumers

Generation Z's unique economic experiences demand companies adapt their practices, especially in payment options and influencer marketing strategies.

K-Beauty Trend: How TikTok is Promoting Skincare

Social media and K-beauty influencers greatly influence consumer trust and behavior in skincare purchasing.

From chasing followers to creating advocates - the key to long-term brand success

Brands must prioritize customer advocacy to combat declining engagement rates on social media.

Utilizing micro and nano influencers can create stronger connections than traditional mega influencers.

'Very out of touch': Poppi sent influencers free soda vending machines-and fans are furious

Poppi's influencer campaign aimed to boost brand awareness but backfired, igniting public outrage over its perceived tone-deafness.

3 Sales Trends To Attract Gen Z Consumers

Generation Z's unique economic experiences demand companies adapt their practices, especially in payment options and influencer marketing strategies.

K-Beauty Trend: How TikTok is Promoting Skincare

Social media and K-beauty influencers greatly influence consumer trust and behavior in skincare purchasing.

moreinfluencer-marketing

The Hyundai Ioniq 5 Is Stealing Tons Of Buyers From Other Brands

The Hyundai Ioniq 5 excels in attracting buyers from other brands, capturing 74% of its sales through conquests.

#russia

Why Russia is seeing a rise in demand for second-hand goods DW 02/14/2025

Rising interest in second-hand markets in Russia reflects economic struggles and inflation concerns.

Why Russia is seeing a rise in demand for secondhand goods DW 02/14/2025

Interest in secondhand and consignment shops is rising in Russia amidst economic instability and high inflation.

Why Russia is seeing a rise in demand for second-hand goods DW 02/14/2025

Rising interest in second-hand markets in Russia reflects economic struggles and inflation concerns.

Why Russia is seeing a rise in demand for secondhand goods DW 02/14/2025

Interest in secondhand and consignment shops is rising in Russia amidst economic instability and high inflation.

morerussia

#e-commerce

How Brands Can Make It Easier for Consumers to Shop Everywhere

Omnichannel retailing is essential as consumers shift seamlessly between online and in-store shopping.

Council Post: From Brick-And-Mortar To Click-And-Complete: The Economic Impact Of Shifting To Virtual Retail

The shift to virtual retail has significantly transformed the economy by enhancing job creation and improving consumer convenience through e-commerce.

Happy Returns Tackles Online Fraud While Working to Improve Online Shopping

Happy Returns is innovating in online shopping and return processes, focusing on evolving consumer expectations, especially those of Generation Z.

How Brands Can Make It Easier for Consumers to Shop Everywhere

Omnichannel retailing is essential as consumers shift seamlessly between online and in-store shopping.

Council Post: From Brick-And-Mortar To Click-And-Complete: The Economic Impact Of Shifting To Virtual Retail

The shift to virtual retail has significantly transformed the economy by enhancing job creation and improving consumer convenience through e-commerce.

Happy Returns Tackles Online Fraud While Working to Improve Online Shopping

Happy Returns is innovating in online shopping and return processes, focusing on evolving consumer expectations, especially those of Generation Z.

moree-commerce

#ai-in-marketing

CMO Circle: The AI-Powered Marketing Playbook for 2025

Marketers must prioritize outcomes like revenue and profit over traditional engagement metrics by 2025.

Council Post: From Authenticity To AI: What Marketing Leaders Need To Know For 2025

Hyper-personalization is essential for marketing success in 2025, transforming how brands interact with consumers.

CMO Circle: The AI-Powered Marketing Playbook for 2025

Marketers must prioritize outcomes like revenue and profit over traditional engagement metrics by 2025.

Council Post: From Authenticity To AI: What Marketing Leaders Need To Know For 2025

Hyper-personalization is essential for marketing success in 2025, transforming how brands interact with consumers.

moreai-in-marketing

#valentines-day

Valentine's Day candy costs more this year with record cocoa prices

Valentine's Day chocolate prices are anticipated to rise significantly due to escalating cocoa costs.

Gen Z is dropping megabucks on Valentine's Day, even in this economy. Here's how much they're willing to spend

Gen Z is the top spender on Valentine's Day, budgeting $235 on average compared to older generations.

Generational and gender spending disparities are significant on Valentine's Day.

Valentine's Day candy costs more this year with record cocoa prices

Valentine's Day chocolate prices are anticipated to rise significantly due to escalating cocoa costs.

Gen Z is dropping megabucks on Valentine's Day, even in this economy. Here's how much they're willing to spend

Gen Z is the top spender on Valentine's Day, budgeting $235 on average compared to older generations.

Generational and gender spending disparities are significant on Valentine's Day.

morevalentines-day

The Ordinary Launches in China

The Ordinary is launching in China with a compelling product assortment despite market challenges.

The brand’s focus on transparency and low pricing is expected to attract value-driven Chinese consumers.

10 Best Customer Insight Tools to Understand Clients in 2025

Customer insight tools analyze customer behavior and drive purchase satisfaction through extensive data collection and analysis.

#market-research

Milk Takes Center Stage in 2025

Whole milk consumption in the U.S. increased by 3.2% in 2024, marking a surprising trend reversal in dairy milk sales.

Consumers seek uplifting content amid growing digital negativity, according to Upworthy and Alter Agents study | Social Media Today

Brands that share uplifting content foster stronger consumer connections.

The study reveals a shift in consumer preferences towards positive and authentic storytelling.

Milk Takes Center Stage in 2025

Whole milk consumption in the U.S. increased by 3.2% in 2024, marking a surprising trend reversal in dairy milk sales.

Consumers seek uplifting content amid growing digital negativity, according to Upworthy and Alter Agents study | Social Media Today

Brands that share uplifting content foster stronger consumer connections.

The study reveals a shift in consumer preferences towards positive and authentic storytelling.

moremarket-research

#brand-strategy

The Era of Risk-Averse Super Bowl Ads

Brands are moving away from political marketing after a brief trend during major events like the Super Bowl.

Your brain has been tricked, and it's loving it

Good design influences consumer behavior by appealing to the brain's desire for impulse and ease.

The Era of Risk-Averse Super Bowl Ads

Brands are moving away from political marketing after a brief trend during major events like the Super Bowl.

Your brain has been tricked, and it's loving it

Good design influences consumer behavior by appealing to the brain's desire for impulse and ease.

morebrand-strategy

The hot new side hustle: standing in line

Standing in line has evolved into a paid gig, reflecting a trend where people outsource their time for instant access to exclusive experiences.

Multinational food and beverage firms push Canadian-made products amid tariff spat | CBC News

Multinational brands are highlighting their Canadian-made products amid rising trade tensions with the U.S.

What Small Businesses Can Learn From Yelp's Trend Tracker | Entrepreneur

Businesses should adapt to trends while staying true to their core vision and values.

Using trend data can help businesses effectively connect with evolving consumer interests.

AI Is Changing Buying Behavior, Study Finds

Artificial intelligence, particularly generative AI, is transforming global shopping behaviors and preferences among consumers.

Dave Ramsey says these are the two questions that separate rich people from poor people

The mindset of wealthy individuals focuses on total affordability, while those in debt often concentrate on initial down payments.

January sales kicked off a solid month for retail 'with stores delivering their strongest growth in almost two years'

UK retail sales showed significant growth in January 2024 compared to January 2023, with food and non-food sales improving overall.

Marketing Briefing: Is the early ad rollout to blame for a lackluster Super Bowl?

Super Bowl advertisements must balance high expectations with creative risks, but many miss the mark by trying to appeal to everyone.

A light-hearted, comedic approach is trending among Super Bowl ads due to the current divided cultural climate.

15 American and Canadian downtowns that are bouncing back, and how they did it

Downtown economies are evolving post-pandemic as cities adapt to remote work and changing consumer behaviors.

TikTok influencers are wearing Apple Watches on their ankles | TechCrunch

Trend of wearing Apple Watches on ankles is growing among users with small wrists and certain professions.

Smartphone Market to Grow by 99.8M In Next Five Years: Report

Smartphone market growth is projected at 4.1% CAGR by 2029, influenced by AI and sensor technology.

Ongoing trade wars could hinder smartphone adoption despite technological advancements.

Premium smartphones with advanced features are driving demand in the market.

Scientists explain why Maltesers taste better from a box than a packet

Maltesers taste better from a box than a packet, according to fans, due to psychological effects of packaging.

The Grocery Chain That Just Put A Nationwide Limit On Eggs Per Customer - Tasting Table

Trader Joe's limits egg purchases amid rising prices and shortages caused by bird flu to ensure fair access to customers.

E.l.f. Beauty stock price takes a tumble after the cosmetics brand warns of weaker 2025 demand. Here's why

E.l.f. Beauty cut its full-year guidance, resulting in a significant stock price drop of over 25% after strong Q3 revenue results.

Cash is king for Gen Z over installment payment services like BNPL

Gen Z is reassessing spending habits amidst financial challenges, shunning BNPL despite its convenience.

A survey indicates a cautious stance towards Buy Now Pay Later services among younger consumers.

More consumers choose fintechs and neobanks for their main bank card - London Business News | Londonlovesbusiness.com

Neobanks are rapidly expanding their market share, now reaching 50% of adults in the UK by 2024.

'Made in Canada' vs. 'Product of Canada' What's the difference? | CBC News

Understanding product labeling is crucial for Canadian consumers amid calls to buy domestic goods.

#consumer-behavior#consumer-behavior

The pain of discontinued items, and the thrill of finding them online | TechCrunch

Car Prices Could Go Up Another $3,000 - $10,000, and American's Can Barely Afford Them As Is

Some Readers Are Stocking Up to Prepare for Tariffs. Here's What They're Buying.

Car Prices Could Go Up Another $3,000 - $10,000, and American's Can Barely Afford Them As Is

Some Readers Are Stocking Up to Prepare for Tariffs. Here's What They're Buying.

The tsundoku' phenomenon, or how we've normalized collecting books we'll never read

When They Stop Selling Your Favorite Thing

Council Post: The Digital Mirage: Why Brands Are Recalibrating Their DTC Strategy

Why Loyalty Programs Aren't The Answer To Winning Shoppers

Council Post: The Digital Mirage: Why Brands Are Recalibrating Their DTC Strategy

Why Loyalty Programs Aren't The Answer To Winning Shoppers

How to Simplify the Marketing Research Process for Success

Consumers are sick of slow, clunky services, so they're demanding enterprises modernize their tech

Brand Revolution or Evolution? The Debate Is Over

How to Simplify the Marketing Research Process for Success

Consumers are sick of slow, clunky services, so they're demanding enterprises modernize their tech

Brand Revolution or Evolution? The Debate Is Over

How Far Can "Buy Canadian" Really Go? | The Walrus

Shoppers say they want conscious consumption. But they won't spend to do it

This social media shift could be the opportunity you've been waiting for

How advertisers are reacting to Google's declining share of the search market

How Reviews Became Their Own Business - GREY Journal

The Stack: Latest Ad Tech Stats

Ninety percent of consumers have a Facebook profile

How the State of Consumer Search Continues to Evolve Past Search Engines

This social media shift could be the opportunity you've been waiting for

How advertisers are reacting to Google's declining share of the search market

How Reviews Became Their Own Business - GREY Journal

The Stack: Latest Ad Tech Stats

Ninety percent of consumers have a Facebook profile

How the State of Consumer Search Continues to Evolve Past Search Engines

Betty Crocker and Slim Jim's makers want Ozempic users to buy their food. Their approach may not surprise you.

4 societal shifts could drive America's alcohol industry into a long-term recession

Betty Crocker and Slim Jim's makers want Ozempic users to buy their food. Their approach may not surprise you.

4 societal shifts could drive America's alcohol industry into a long-term recession

Want to buy Canadian? There's an app for that | CBC News

How can brands capture the loyalty of Gen Z?

Generational Breakdown: Understanding the baby boomer consumer

How can brands capture the loyalty of Gen Z?

Generational Breakdown: Understanding the baby boomer consumer

Talking Headways Podcast: How Big Box Stores are Destroying the Fabric of America - Streetsblog USA

I Took a 1-Month Break from Amazon-Here's What Happened

Talking Headways Podcast: How Big Box Stores are Destroying the Fabric of America - Streetsblog USA

I Took a 1-Month Break from Amazon-Here's What Happened

Study Shows Impact of Advertising Around Cultural Moments

Research: What Consumers Find Persuasive in Online Reviews

6 Modern Marketing Strategies For Today's Consumers

In the costly battle for attention, Super Bowl advertisers can't risk conventional

I've Sold More Than $18,000,000 in Products and Services Using This "Big" Marketing Strategy | Entrepreneur

The 'romantic' advertising tricks that give you unrealistic expectations of love

Study Shows Impact of Advertising Around Cultural Moments

Research: What Consumers Find Persuasive in Online Reviews

6 Modern Marketing Strategies For Today's Consumers

In the costly battle for attention, Super Bowl advertisers can't risk conventional

I've Sold More Than $18,000,000 in Products and Services Using This "Big" Marketing Strategy | Entrepreneur

The 'romantic' advertising tricks that give you unrealistic expectations of love

People in the US: Have you changed your shopping habits due to politics?

Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets

People in the US: Have you changed your shopping habits due to politics?

Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets

Community helps drive brand loyalty, according to research

Shoppers are avoiding certain brands over politics: poll

Snapchat Shares Marketing Tips for Valentine's Day

Community helps drive brand loyalty, according to research

Shoppers are avoiding certain brands over politics: poll

Snapchat Shares Marketing Tips for Valentine's Day

I lined up outside Costco to buy eggs right when it opened. They were gone in 8 minutes.

Eggs hatch more bad news: They're expensive, hard to find - and their shells are going to start chipping more, too.

I lined up outside Costco to buy eggs right when it opened. They were gone in 8 minutes.

Eggs hatch more bad news: They're expensive, hard to find - and their shells are going to start chipping more, too.

UK retailers losing out on 4.3 billion annually from outdated payment cards - London Business News | Londonlovesbusiness.com

Some shoppers are using loopholes to avoid paying for clothes online - and retailers are fighting back

Fair and Square? Chinese retail chain's expansion rankles Kenyan rivals

You go to buy a loaf of bread and come home with a candle': how fast homewares became the new fast fashion

UK retailers losing out on 4.3 billion annually from outdated payment cards - London Business News | Londonlovesbusiness.com

Some shoppers are using loopholes to avoid paying for clothes online - and retailers are fighting back

Fair and Square? Chinese retail chain's expansion rankles Kenyan rivals

You go to buy a loaf of bread and come home with a candle': how fast homewares became the new fast fashion

AI-created disinformation could bring down banks

#consumer-behavior
#consumer-behavior