consumer-behavior

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Marketing
The Drum
1 minute ago
Marketing

The Drum

Building meaningful relationships between brands and creators is crucial during global uncertainty.
Understanding changing consumer behavior patterns and pivoting campaign strategies can lead to successful outcomes.
TPR
4 days ago
Marketing

'This is garbage': Step aside, influencers - we're now in the era of de-influencing

De-influencing trend gaining momentum
Influencers' impact on consumer behavior
www.kosu.org
4 days ago
Marketing

'This is garbage': Step aside, influencers we're now in the era of de-influencing

Rising trend of de-influencing on social media
Influencers promoting products with discount codes
Podcaster News
4 days ago
Marketing

New Study Finds Personalized AI-Generated Ads Are 22% More Effective At Increasing Brand Favor - Podcaster News

Consumers show readiness for AI-generated audio ads.
Personalized AI audio ads perform better than generic ads.
Retail Dive
1 week ago
Marketing

Summer outlook 2024: Seasonal CPG trends to build your marketing strategy

Consumers prioritize price over loyalty, looking for deals and savings.
Summer 2024 may see a slowdown in rising grocery prices despite consumer spending and store trips being down.
Mashable ME
2 weeks ago
Marketing

Meta's new AI tools will get you shopping even more on Instagram

Meta introduces new AI-powered tools for brands and retailers to enhance advertising on Facebook and Instagram.
Social media platforms like Meta are focusing more on boosting consumerism through personalized ads and product recommendations.
moreMarketing
New York City
New York Post
23 hours ago
New York City

Versace sample sale in NYC shut down by cops after fights break out among more than 1,000 shoppers: 'They're going crazy'

More than 1,000 shoppers overwhelmed a Versace sample sale, leading to fights and police intervention.
Videos on social media captured chaos as shoppers pushed their way into the store during the sale.
www.nytimes.com
1 month ago
New York City

Have a Gift Card? You Might Be Able to Claim Money on It.

Unused gift cards in NY hold $40 million in unclaimed balances
58% received gift cards but many go unused
moreNew York City
advertising
Forbes
23 hours ago
Marketing

Revolutionary Retail Data Rewrites The Future Of Advertising

Retail media and retail data are key components in retail media networks for advertisers.
The Covid-19 pandemic accelerated the growth of e-commerce sites, making online shopping a valuable platform for advertisers.
Mashable SEA | Latest Entertainment & Trending
2 weeks ago
Marketing

Meta's new AI tools will get you shopping even more on Instagram

Social platforms like Meta are enhancing AI-powered tools for advertisers to improve ad personalization and drive sales.
Consumers are increasingly influenced by social media content to make purchases, leading to more personalized ads and product recommendations.
Her Campus
3 weeks ago
Marketing

The Rise of Deinfluencing in the Age of Microtrends

People encounter around 10,000 ads daily, influencing consumer behavior.
TikTok's 'deinfluencing' trend aims to reduce overconsumption and promote sustainable shopping.
VentureBeat
1 month ago
Marketing

Digital Turbine: mobile game ads can have more impact than social ads

Mobile games are underutilized in advertising despite being a significant time-spent platform on mobile devices.
Specific genres of mobile games offer unique opportunities for brands to target specific audiences based on their interests and behaviors.
RAIN News
1 month ago
Podcast

YouTube overtakes Spotify for podcast listening in new Cumulus / Signal Hill study - RAIN News

Podcast consumption increases with longer listener tenure
Younger podcast consumers are more engaged in podcast discovery
Her Campus | Created for Gen Z, By Gen Z.
2 months ago
Marketing

TikTok Did Not Make Me Buy It: The Rise of De-influencing

Influencers have a significant presence on TikTok and often persuade their audience to purchase products they promote.
De-influencing refers to when influencers convince their viewers not to buy certain products or lifestyles.
moreadvertising
www.theguardian.com
2 days ago
Fashion & style

Secondhand clothing on track to take 10% of global fashion sales

Secondhand clothing sales are projected to make up a significant portion of the global fashion market next year, driven by cost of living crisis and sustainability concerns.
Interest in secondhand items is expanding beyond younger shoppers, with a significant percentage of consumers buying pre-owned clothes to afford higher-end brands.
Exchangewire
1 week ago
Marketing

Sustainable Advertising: How Far Have Industry Efforts Taken Us?

Advertising contributes significantly to environmental impact.
Consumers increasingly value sustainability in brand choices.
Harvard Business Review
1 month ago
Business

Why You Should Offer a Take-Back Program for Your Old Products

Consumers value products more when manufacturers take responsibility for disposal
Extended producer responsibility regulations make companies more accountable
The Drum
1 month ago
Marketing

Here's how fashion brands can make lasting sustainability changes

Actions over ads: Prioritize sustainability actions before marketing strategies to build customer trust and loyalty.
Bridge the gap: Use behavior change principles to nudge consumers towards sustainable choices and collaborate for impactful initiatives.
Forbes
2 months ago
Marketing

Four Major Trends That Will Shape Retail In 2024

Consumers are becoming more concerned about sustainability when shopping.
Small businesses need to be aware of and adapt to the major retail trends in order to grow in 2024.
The Drum
2 months ago
Marketing

Consumers expect brands to solve the sustainability crisis - but how can they do it?

Sustainability is a cornerstone of brand strategy
Consumers prioritize value, quality, and convenience over sustainability
Earth911
2 days ago
Fashion & style

How To Quit Fast Fashion for Good

The true cost of fast fashion includes environmental and human impacts.
Rethinking your closet and making conscious purchasing decisions are key to quitting fast fashion.
WKU Public Radio | The Public Radio Service of Western Kentucky University
4 days ago
Marketing

'This is garbage': Step aside, influencers - we're now in the era of de-influencing

Influencer culture impact on consumer behavior
De-influencing trend on social media
Phys
3 weeks ago
Marketing

New research details negative consumer impacts of BLM support on major companies and brands

Companies aligned with BLM suffer negative impact from consumers
Negative impact includes declined social media activity and increased negative commentary
The Drum
3 weeks ago
Marketing

Deinfluencers are hurting Dyson and Stanley. This is how they should respond

Deinfluencers discourage buying viral items, impacting brand reputation.
Brands must develop strategic responses to deinfluencing content to address high-reach skeptical posts.
www.theguardian.com
1 month ago
Marketing

Sephora tweens' are raiding Drunk Elephant and we only have ourselves to blame | Van Badham

Generational rivalry over beauty products is increasing due to recent market expansion.
Social media platforms like TikTok are fueling intergenerational conflicts over product acquisitions.
Forbes
1 month ago
Marketing

Why Leading Brands Should Adopt A Social-Out Approach To Marketing

Social-out marketing revolves around social media content and delivery formats, amplifying storytelling.
Social-out methodology is crucial as social media is where today's culture is formed, impacting other channel marketing executions.
Social Media Today
1 month ago
Digital life

Reddit Publishes Report Into How the Platform Is Influencing Purchase Decisions

Consumers are relying on real people's opinions on Reddit for buying decisions
Trust in traditional social channels is eroding as consumers turn to more trusted channels like Reddit
Shopify
6 days ago
Business intelligence

What Is Market Research? Definition and Guide - Shopify

Market research helps businesses understand consumer needs and market trends.
Primary and secondary data are the two main types of market research data.
www.fastcompany.com
2 months ago
Business intelligence

The FTC's case against adtech giant Kochava highlights how much data brokers know everything about us

Kochava is facing a legal battle with the FTC over its data acquisition and AI-aided analytics practices.
The outcome of this case could impact the global data marketplace and Congress's approach to AI and data privacy.
Artificial intelligence
Forbes
1 week ago
Artificial intelligence

Council Post: How AI Is Transforming The Marketing Industry

Shift from traditional metrics to understanding consumer behavior.
Incorporating AI like computer vision offers opportunities for personalized engagement.
Forbes
1 week ago
Artificial intelligence

The Ethical Dilemma Of AI In Marketing: A Slippery Slope

AI in marketing raises ethical concerns
Business and academic experts discuss AI ethics in marketing
Forbes
2 weeks ago
Artificial intelligence

Council Post: How AI Can Help Marketers Stay Profitable During Economic Downturns

Companies must readjust for profitable growth during economic uncertainty.
AI empowers marketers to optimize performance and navigate changing consumer trends.
Adweek
3 weeks ago
Artificial intelligence

Why Marketers Are Welcoming Ads in Chatbots

Advertisers are exploring embedding ads in generative AI-powered chatbot conversations.
Microsoft's Chat Ads API is enabling platforms like Snap, Baidu, and Axel Springer to introduce sponsored links in AI chatbots.
Adweek
1 month ago
Artificial intelligence

Empowered Customers Are Driving the Era of Brand Meritocracy

AI assistants are reshaping consumer interactions with brands, focusing on objective substance over branding.
AI assistants are becoming personal shoppers, considering various factors beyond brand preference.
moreArtificial intelligence
www.cbc.ca
1 week ago
Canada news

A look at what's driving cooling electric vehicle sales growth | CBC News

Automakers are scaling back EV production due to slower sales, despite overall market growth.
EV sector at a crossroads with mix of optimism and pessimism surrounding transition from gasoline and diesel vehicles.
Forbes
1 week ago
Marketing

Council Post: The Marketing Value Of Having Conversations In Person

In-person interactions hold more value than digital marketing.
Consumers are becoming numb to conventional digital advertising.
Joinstatus
2 weeks ago
Marketing

Social SEO Examples: 3 Ways Brands Rank in Social Search

Thinking of social platforms like search engines
Identifying consumer search trends for social content
Creating content to satisfy search intent
The Drum
2 weeks ago
Marketing

Are we losing the art of marketing relevancy?

Effective marketing should benefit both the consumer and the brand
Algorithms on paid media platforms may limit options by focusing on user behavior signals
Yahoo Finance
1 month ago
Marketing

Digital Marketing Market Valuation Set to Total USD 1,310.3 billion by 2033 | Amid Rising Demand for Digital Marketing Services and Solutions

The global digital marketing market is projected to reach USD 1,310.3 billion by 2033 with a CAGR of 13.6% from 2024 to 2033.
The digital marketing landscape has evolved due to advancements in technology and changes in consumer behavior.
Mashable India
2 weeks ago
Marketing

Meta's new AI tools will get you shopping even more on Instagram

Meta introduces AI-powered updates for businesses to enhance ads on Facebook and Instagram.
Social media platforms are increasingly prioritizing shopping experiences for users.
AdExchanger
2 weeks ago
Marketing

Shopping Has Transformed. It's Time For The Marketing Funnel To Catch Up | AdExchanger

The funnel visualization is evolving in marketing strategies towards a more inclusive approach.
Retail media is expanding beyond traditional in-app or in-store ads to encompass various platforms for effective marketing opportunities.
Marketing Dive
2 weeks ago
Marketing

Heinz serves up gravy 'hot takes' to boost condiment beyond the holidays

Heinz launches campaign promoting gravy as a versatile condiment beyond holidays
Campaign includes online videos, creator content, and new vegetarian-based gravies
Forbes
2 weeks ago
Marketing

Council Post: 14 Mega-Trends In Marketing Right Now

Enterprises are relying more on marketing for growth, with 78% of CEOs looking to marketing.
Consumers are demanding a seamless experience, with zero tolerance for friction like delays and confusing checkouts.
Entrepreneur
2 weeks ago
Marketing

How These 2 Social Media Opportunities are Transforming Business in 2024 | Entrepreneur

Businesses are focusing on merging social media and e-commerce for real-time customer engagement.
There is a growing expectation for businesses to contribute to the well-being of local communities.
Adweek
4 weeks ago
Marketing

To Keep Up With the Customer, Get Personal-With Data

Online spending in the US increased by 7.5% in the last quarter of 2023 compared to the previous year.
Consumers now navigate websites differently, entering through product pages rather than homepages.
Forbes
1 month ago
Marketing

Council Post: Why The Marketing Funnel Is Dead (And How To Evolve)

Consumers follow non-linear buying journeys
Focus on converting superfans instead of wide nets
WWD
2 months ago
Marketing

Consumers Remain Skeptical of Shopping on Social Media

Social commerce is rapidly growing in the U.S., with $37 billion worth of goods and services purchased through social commerce channels in 2021.
By 2025, social commerce is predicted to reach nearly $80 billion in the U.S. and more than $2 trillion worldwide.
WWD
2 months ago
Marketing

Consumers Remain Skeptical of Shopping on Social Media

Social commerce is rapidly growing in the U.S., with $37 billion worth of goods and services purchased through social commerce channels in 2021.
By 2025, social commerce is predicted to reach nearly $80 billion in the U.S. and more than $2 trillion worldwide.
www.fastcompany.com
2 weeks ago
Marketing

Exclusive: Consumers are putting themselves first, according to new research

Consumers now prioritize personal value over societal value in brand preferences.
Shift towards me-centric consumer behavior noted in the research.
Social Media Today
3 weeks ago
Marketing

TikTok Shares Insights into Reach Women with Your Brand Messaging

Brands need to rethink creative approach to reach women
Women have significant influence in marketing
MarTech
2 weeks ago
Marketing

Political polarization reflected in voters' shopping, media habits | MarTech

Consumers' political affiliation influences shopping habits and media consumption.
Advertisers need to target independent voters with tailored messages to avoid wasted spend.
Gen Z Broke the Marketing Funnel
3 weeks ago
Marketing

Vogue Business x Archrival

Marketers need to adapt to Gen Z's non-linear path to purchase
Social media is key for Gen Z's inspiration and brand discovery
London Business News | Londonlovesbusiness.com
3 weeks ago
Cars

Falling prices mean almost half of motorists could be in the market for a used car

46% of motorists considering buying used cars due to recent price falls
Used car prices dropped by almost 20% in the last year
Marketing Dive
3 weeks ago
Marketing

UTA buys Gen Z-focused consultancy amid marketing services expansion

UTA acquired JUV Consulting to form Next Gen under its Entertainment Marketing division.
UTA is addressing the demand for Gen Z-focused marketing solutions through acquisitions like JUV and MediaLink.
Exchangewire
3 weeks ago
Marketing

Advertising in Gaming 2024 - Q&A with WeGame2

Technology trends impacting gaming industry
Mobile gaming shaping consumer behavior
The Drum
3 weeks ago
Marketing

We've reached peak Stanley. Now the reusable craze needs to be quenched

Stanley water bottle brand gained immense popularity in 2023, reflecting a significant increase in revenue and social media reach.
Consumer behavior towards reusable water bottles driven by environmental consciousness, cost-saving measures, and the association of hydration with personal identity.
Forbes
3 weeks ago
Marketing

How To Increase Brand Trust By Upping Your Social Proof Game

Social proof is crucial for brand credibility and influencing consumer behaviors.
Customer testimonials and user-generated content boost brand trust and authenticity.
Axios
3 weeks ago
Marketing

Stores and brands cut product offerings to focus on best selling items

Brands are cutting down on inventory, focusing on bestsellers for higher profits.
Reducing product options can alleviate shopping stress and increase sales.
WWD
4 weeks ago
Digital life

The Two Trends Researchers Say Will Influence Consumer Behavior in 2024

Consumers are returning to physical stores with the partial return to the office.
Retailers need to focus on optimizing both physical and digital shelves.
Social Media Today
1 month ago
Digital life

Reddit Publishes New Report into How the Platform is Influencing Purchase Decisions

Consumers are increasingly relying on real people's opinions and recommendations on Reddit when making buying choices
Marketers may see the effectiveness of traditional social channels degrade as consumers turn to more trusted channels
CMSWire.com
1 month ago
Marketing

Marketing Mastery: Merging Numbers & Narratives

Combining quantitative and qualitative research for a comprehensive understanding of consumer behavior
Tech enhancement through advanced analytics and AI technologies
www.modernretail.co
1 month ago
Marketing

After years of wooing Gen Z, brands are tapping Gen Alpha as ambassadors & influencers

Brands are shifting towards Gen Alpha for influencer marketing.
Gen Alpha is digitally-savvy and influential in shaping family purchases.
Phys
1 month ago
Marketing

Marketing experts measure brain waves and skin current to predict emotions

Machines can validate feelings using brain activity and skin conductance.
Neuromarketing utilizes EEG and GSR sensors to predict consumer preferences accurately.
The Drum
1 month ago
Marketing

Biting into Girl Scout Cookies' enduring cultural relevance

Girl Scout cookies have a longstanding tradition and generate significant funds.
The appeal of Girl Scout cookies lies in their rarity and the sense of supporting personal growth and connections.
The Drum
1 month ago
Marketing

Food & drink brands cannot 'win on taste' alone

Taste credentials crucial in food marketing
Brands need to integrate into broader culture for pop
The Drum
1 month ago
Marketing

New year, new focus: top resolutions for 2024 - and why it matters to marketers

Marketers can leverage data-driven resolutions-based marketing for long-lasting engagement.
27% of British adults plan to make New Year's resolutions for 2024, with notable age group differences.
The Drum
1 month ago
Marketing

Less time at bars and pubs, more marathons: A snapshot of our 2024 leisure lives

Experience-driven leisure growth with focus on live events
Socializing motivates leisure spending and attendance
The Drum
1 month ago
Marketing

You are what you eat: Why brands must lean into clean eating

Clean eating is the future of consumption, brands should adapt.
Documentaries impact eating habits and raise awareness.
Retail Dive
1 month ago
Social media marketing

Why social commerce is transforming online retail

Consumers are expected to increase social media purchases significantly by 2027.
Social commerce growth is rapid, with sales projected to reach $1.698 trillion by 2024.
WWD
2 months ago
Social media marketing

Consumers Remain Skeptical of Shopping on Social Media

Social commerce is rapidly growing in the U.S., with $37 billion worth of goods and services purchased through social commerce channels in 2021.
By 2025, social commerce is predicted to reach nearly $80 billion in the U.S. and more than $2 trillion worldwide.
Bloomberg
1 month ago
Privacy technologies

Bloomberg

1. The article highlights the importance of understanding consumer behavior in marketing strategies.
2. It discusses the impact of entertainment on consumer behavior.
RAIN News
1 month ago
Podcast

Post navigation

Pandora has been sued by the MLC for allegedly failing to pay royalties for the use of recordings during 2021 and 2022.
A study found that podcast ads have a significant impact on consumer purchase consideration.
RAIN News
1 month ago
Podcast

98% of global DTC brand marketers say podcasts are effective (Acast) - RAIN News

52% of marketers find podcasting highly effective for DTC messaging compared to radio and streaming music
88% of DTC shoppers who purchase products from podcasts are satisfied with their purchases
Phys
1 month ago
Graphic design

Power of nostalgia: Vintage typography can build emotional connections, influence attitudes, boost willingness to pay

Brands can use vintage typography to establish emotional bonds with consumers
Nostalgia is a powerful emotion that brands are using to connect with their audience
PRINT Magazine
2 months ago
Graphic design

2023 Was The Year of the Rebrand: Why Companies Are Embracing Change

75% of companies revamped their visual identities post-2020
COVID-19 has accelerated the need for companies to rebrand
Sitepoint
1 month ago
Privacy professionals

How to Boost WordPress Security and Protect Your SEO Ranking - SitePoint

The Indisputable Connection Between Website Security and SEO
Consumers expect a secure and easy shopping experience on any website they visit, including search engines.
www.fastcompany.com
2 months ago
Privacy professionals

The FTC's case against adtech giant Kochava highlights how much data brokers know everything about us

Kochava is facing a legal battle with the FTC over its data acquisition and AI-aided analytics practices.
The outcome of this case could impact the global data marketplace and Congress's approach to AI and data privacy.
www.fastcompany.com
2 months ago
Privacy professionals

The FTC's case against adtech giant Kochava highlights how much data brokers know everything about us

Kochava is facing a legal battle with the FTC over its data acquisition and AI-aided analytics practices.
The outcome of this case could impact the global data marketplace and Congress's approach to AI and data privacy.
Social Media Explorer
1 month ago
Growth hacking

Real Estate Sector SEO Opportunities in 2024: Insights from Digital Innovator Mark Huntley - Social Media Explorer

SEO will play a crucial role in the digital transformation of the real estate sector in 2024.
The real estate industry needs to adapt to changing consumer behaviors and leverage technology to enhance online visibility.
RAIN News
1 month ago
Music

Streaming music reaches 20% of all U.S. listening. Podcasts at 11%. - RAIN News

Streaming music claims 20% of U.S. consumer time spent listening, a first-time milestone in the Share of Ear report from Edison Research.
AM/FM listening falls one point to 36% of time spent listening.
MarTech
1 month ago
Marketing

Owned asset optimization: The key to connecting with financial consumers | MarTech

Consumer behavior tells you what information they're looking for. The brands that address those needs will build trust.
Financial brands that can capture upstream communication with the audience will enjoy brand affinity and repeat business.
www.fastcompany.com
1 month ago
Marketing

Take laughter, add tears: the secret recipe for the most-liked Super Bowl ads

Viewers are more drawn to Super Bowl commercials that incorporate happiness and sadness, rather than happiness and fear or anger and disgust.
Heartwarming ads with moments of fear or sadness are common during the Super Bowl.
MarTech
1 month ago
Marketing

75% of consumers made purchases as a result of SMS marketing | MarTech

Three-quarters of U.S. consumers buy things as a result of SMS messages from companies.
60% of consumers expect brands to text them at least once a week.
Harvard Business Review
1 month ago
Remote teams

The New Reality of Digital Nomads

Digital nomadism offers an alternative path away from expensive mortgages and possessions.
The rise in digital nomadism presents significant opportunities for brands to reshape consumer behavior and cater to new values and lifestyles.
The Drum
1 month ago
Marketing

In an uncertain market, shopper expectations are evolving - and brand loyalty is key

Brands need to be adaptable to build customer loyalty
Consumer expectations are rapidly changing
Social Media Today
1 month ago
Marketing

Pinterest Publishes New Agency Guide to Pin Marketing in 2024

Pinterest's trend predictions have been accurate 80% of the time.
Pinterest allows for longer-lasting and more meaningful connections with key demographics.
The Drum
1 month ago
Marketing

Is price-obsessed marketing helpful or harmful to supermarket brands' reputations?

Supermarkets in the UK have been using price-matching and price-cut messaging to target cash-strapped consumers in January.
There is debate over whether price matching is an effective strategy or if it can have negative consequences.
The Drum
1 month ago
Marketing

The Drum

The AIDA model is a marketing funnel that is still relevant in today's digital age.
The AIDA model focuses on creating awareness, generating interest, building desire, and prompting action.
MarTech
1 month ago
Marketing

Email marketing is changing: Catch up with this master class | MarTech

Email marketing is continually evolving due to changes in consumer behavior and expectations.
The master class aims to up-level email marketers with advanced tactics and strategies to enhance their campaigns.
Entrepreneur
1 month ago
Marketing

How to Use Psychology to Better Market to Your Consumers | Entrepreneur

Understanding consumer behavior is crucial for developing effective marketing strategies
Consumer behavior is influenced by emotional and rational decision-making, cognitive biases, social networks, cultural backgrounds, personal experiences, and lifestyles and values.
The Drum
1 month ago
Marketing

Marketing for 'pre- and post-luxury' consumers: What you need to know

Luxury has evolved from the extravagance of Louis XIV's court to a more accessible concept in today's society.
The idea of luxury is being challenged as everyday individuals become more aware of the overexaggeration and overpromotion of luxury.
www.fastcompany.com
2 months ago
Marketing

Move over Stanley. The $9 billion water bottle war is only just starting

Americans' obsession with reusable water bottles has grown exponentially, with brands like Stanley experiencing a surge in demand and revenue.
The reusable water bottle market is valued at almost $9.3 billion and expected to reach $12.7 billion by 2032.
WWD
2 months ago
Marketing

Capgemini's Consumer Report Reveals Evolving Trends and Lasting Sentiments

Consumers in 2023 are overwhelmingly concerned about the cost of living, impacting their shopping behavior.
While financial concern persists, there has been a slight improvement compared to 2022.
Entrepreneur
2 months ago
Marketing

Too Much Of A Good Thing: How Over-Communication Can Erode Brand Perception | Entrepreneur

Over-communication is when a brand inundates its audience with excessive messages, leading to customer desensitization and a tarnished brand image.
Consumers may react negatively to over-communication due to a psychological defense mechanism called reactance, where they feel their freedom of choice is being constrained.
The Drum
2 months ago
Online marketing

Consumers expect brands to solve the sustainability crisis - but how can they do it?

Sustainability is a cornerstone of brand strategy
Consumers prioritize value, quality, and convenience over sustainability
The Drum
2 months ago
Online marketing

Ad of the Day: Relationship comes to a dramatic end over fake Magnum ice-creams

Magnum releases ad highlighting the difference between its ice cream and copycat products.
The campaign aims to showcase the humor and good taste of Magnum while discouraging consumers from buying fake Magnums.
The Drum
2 months ago
Online marketing

Ad of the Day: Relationship comes to a dramatic end over fake Magnum ice-creams

Magnum releases ad highlighting the difference between its ice cream and copycat products.
The campaign aims to showcase the humor and good taste of Magnum while discouraging consumers from buying fake Magnums.
The Drum
2 months ago
Marketing

Consumers expect brands to solve the sustainability crisis - but how can they do it?

Sustainability is a cornerstone of brand strategy
Consumers prioritize value, quality, and convenience over sustainability
The Drum
2 months ago
Marketing

Ad of the Day: Relationship comes to a dramatic end over fake Magnum ice-creams

Magnum releases ad highlighting the difference between its ice cream and copycat products.
The campaign aims to showcase the humor and good taste of Magnum while discouraging consumers from buying fake Magnums.
Phys
2 months ago
Marketing

Discerning which elements of viral videos most affect consumer behavior and purchasing decisions

The elements that affect consumer behavior and purchasing decisions in viral videos include entertainment, brand awareness, source credibility, informativeness, interactivity, and incentives.
Entertainment plays a significant role in viral videos and correlates with positive consumer attitudes.
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