#consumer-behavior
#consumer-behavior

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Facebook is constantly experimenting on consumers - and even its creators don't fully know how it works

Social media users unknowingly participate in complex marketing experiments, complicating the understanding of ad effectiveness.

Six Marketing Trends That CMOs Should Pay Attention To

Innovative marketing strategies in 2025 will revolve around authenticity, creativity, and shifts in information-seeking behavior.

How Facebook Marketplace is keeping young people on the platform

Facebook's Marketplace has adapted to user needs, maintaining appeal among younger demographics despite overall declining usage of the platform.

Study finds X banter with competitors is good for product launch

Playful social media banter can significantly enhance in-store visits for businesses, particularly during product launches.

In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies

Consumers prefer creator-driven content over traditional media.

Gen Z spends significantly more time on social media platforms than on traditional TV.

'I can't stop': Diners are stealing from restaurants-and posting about it on TikTok

More diners are stealing restaurant items, viewing it as harmless amidst rising costs.

Facebook is constantly experimenting on consumers - and even its creators don't fully know how it works

Social media users unknowingly participate in complex marketing experiments, complicating the understanding of ad effectiveness.

Six Marketing Trends That CMOs Should Pay Attention To

Innovative marketing strategies in 2025 will revolve around authenticity, creativity, and shifts in information-seeking behavior.

How Facebook Marketplace is keeping young people on the platform

Facebook's Marketplace has adapted to user needs, maintaining appeal among younger demographics despite overall declining usage of the platform.

Study finds X banter with competitors is good for product launch

Playful social media banter can significantly enhance in-store visits for businesses, particularly during product launches.

In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies

Consumers prefer creator-driven content over traditional media.

Gen Z spends significantly more time on social media platforms than on traditional TV.

'I can't stop': Diners are stealing from restaurants-and posting about it on TikTok

More diners are stealing restaurant items, viewing it as harmless amidst rising costs.

moresocial-media

California lawmakers take on 'surveillance pricing' as FTC retreats

Retailers use algorithms to personalize pricing, often leading to higher charges for consumers based on their behavior.

One Last Trip To Philadelphia's Department Store Of Dreams | Defector

The closing of Philadelphia's Macy's marks the end of an era for local department stores, highlighting shifts in consumer behavior and retail landscapes.

Saratoga Spring Water gets caught up in an influencer's viral morning routine

Ashton Hall's morning routine went viral, showcasing influencer culture and significantly boosting Saratoga Water's visibility and sales.

#inflation

How are inflation or tariffs affecting your shopping and budget? NPR wants to know

Consumers are reassessing budgets due to high costs and economic uncertainty.

Financial pressures are influencing purchasing behaviors across the board.

The designification of value shopping is paying off for stores

Retailers are significantly investing in private-label brands to attract consumers looking for affordable options amid inflation.

Despite rising prices, Pakistan's love for sugar remains unshaken

Inflation has decreased overall, but sugar prices have risen significantly, particularly during Ramadan, prompting consumer willingness to pay more.

How are inflation or tariffs affecting your shopping and budget? NPR wants to know

Consumers are reassessing budgets due to high costs and economic uncertainty.

Financial pressures are influencing purchasing behaviors across the board.

The designification of value shopping is paying off for stores

Retailers are significantly investing in private-label brands to attract consumers looking for affordable options amid inflation.

Despite rising prices, Pakistan's love for sugar remains unshaken

Inflation has decreased overall, but sugar prices have risen significantly, particularly during Ramadan, prompting consumer willingness to pay more.

moreinflation

#marketing-strategies

The playbook for luxury fashion marketing has evolved - 6 strategies can help brands survive the industry's slowdown

High-end fashion brands must adopt resilient marketing strategies to navigate the ongoing luxury slowdown.

Google Will Consider Introducing Ads to New 'AI Mode'

Google plans to introduce ads in its new AI Mode to enhance user query responses.

The Importance Of An Integrated Approach To Marketing

There is a shifting need for a balanced approach between performance advertising and long-term brand building strategies.

Spot the trend - how to see what's next, before the rest

Early trendspotting helps brands anticipate consumer needs, creating lasting audience connections and competitive advantages.

Effective trendspotting requires a strategic approach based on data, culture, and processes to ensure agility.

How to Keep Your Customers Coming Back for More | Entrepreneur

Building a memorable user experience is vital for retaining first-time buyers in e-commerce.

The Color Psychology Grocery Stores Use On You Constantly - Tasting Table

Color psychology significantly influences consumer purchasing behavior in grocery stores.

Different colors evoke specific emotions and perceptions that affect buying decisions.

The playbook for luxury fashion marketing has evolved - 6 strategies can help brands survive the industry's slowdown

High-end fashion brands must adopt resilient marketing strategies to navigate the ongoing luxury slowdown.

Google Will Consider Introducing Ads to New 'AI Mode'

Google plans to introduce ads in its new AI Mode to enhance user query responses.

The Importance Of An Integrated Approach To Marketing

There is a shifting need for a balanced approach between performance advertising and long-term brand building strategies.

Spot the trend - how to see what's next, before the rest

Early trendspotting helps brands anticipate consumer needs, creating lasting audience connections and competitive advantages.

Effective trendspotting requires a strategic approach based on data, culture, and processes to ensure agility.

How to Keep Your Customers Coming Back for More | Entrepreneur

Building a memorable user experience is vital for retaining first-time buyers in e-commerce.

The Color Psychology Grocery Stores Use On You Constantly - Tasting Table

Color psychology significantly influences consumer purchasing behavior in grocery stores.

Different colors evoke specific emotions and perceptions that affect buying decisions.

moremarketing-strategies

#digital-marketing

AI Search Results More Trusted Than Ads: What CMOs Need To Know

AI search, powered by large language models, is increasing consumer trust over traditional paid search results.

How to differentiate creators and influencers-and why it matters

Influencer marketing spend is projected to grow 15% YoY, reaching $10.52 billion by 2025, but terminology clarity is lacking.

Turns out people are using AI like a personal shopper

Consumers increasingly use AI chatbots for online shopping assistance, with a notable trend toward them being research tools rather than immediate purchase facilitators.

Adobe: How Generative AI Is Changing Consumer Behavior

Generative AI is enhancing online shopping behaviors, increasing traffic to retailers and user engagement despite lower conversion rates.

A Road Map For Brands On The New Frontier Of Advertising

Traditional advertising methods are becoming less effective as modern consumers resist interruptions for content.

AI-Powered Shopping Growing Dramatically, Adobe Reports

Generative AI traffic to U.S. eCommerce sites surged 1,200% in February, indicating changing consumer behavior.

AI Search Results More Trusted Than Ads: What CMOs Need To Know

AI search, powered by large language models, is increasing consumer trust over traditional paid search results.

How to differentiate creators and influencers-and why it matters

Influencer marketing spend is projected to grow 15% YoY, reaching $10.52 billion by 2025, but terminology clarity is lacking.

Turns out people are using AI like a personal shopper

Consumers increasingly use AI chatbots for online shopping assistance, with a notable trend toward them being research tools rather than immediate purchase facilitators.

Adobe: How Generative AI Is Changing Consumer Behavior

Generative AI is enhancing online shopping behaviors, increasing traffic to retailers and user engagement despite lower conversion rates.

A Road Map For Brands On The New Frontier Of Advertising

Traditional advertising methods are becoming less effective as modern consumers resist interruptions for content.

AI-Powered Shopping Growing Dramatically, Adobe Reports

Generative AI traffic to U.S. eCommerce sites surged 1,200% in February, indicating changing consumer behavior.

moredigital-marketing

#sustainability

10 Buy-It-for-Life Essentials Every Traveler Needs

Buy-it-for-life products help save money and reduce environmental impact over time.

Investing in high-quality durable goods enhances travel convenience.

At Forever 21, the Adrenaline Rush Was the Point

Fast fashion's decline highlights shifting consumer habits and growing environmental awareness.

The thrill of in-store shopping at chain stores like Forever 21 may be irreplaceable despite digital shifts.

Rimowa is selling old, beat-up suitcases-and they'll likely be snatched up in minutes

Rimowa embraces vintage aesthetics by selling pre-owned suitcases with visible wear as a badge of adventure and authenticity.

New report predicts the value of secondhand clothing market will hit over $350 billion by 2029: 'A promising growth trajectory'

The secondhand apparel market is projected to reach $367 billion globally by 2029.

Secondhand shopping in the U.S. grew 14% in 2024, outpacing traditional retail growth.

Younger consumers are prioritizing sustainable fashion, impacting spending on resale items.

What today's consumers expect - and how marketers should respond | MarTech

Consumers prioritize sustainability, authenticity, and transparency over traditional loyalty.

Hyper-personalization and real-time engagement are now essential for marketing strategies.

The Unnerving Meaning of the Two Kinds of Instagram Kitchens

Influencer kitchens reflect contrasting aesthetics, each revealing deep anxieties around modern food relationships.

10 Buy-It-for-Life Essentials Every Traveler Needs

Buy-it-for-life products help save money and reduce environmental impact over time.

Investing in high-quality durable goods enhances travel convenience.

At Forever 21, the Adrenaline Rush Was the Point

Fast fashion's decline highlights shifting consumer habits and growing environmental awareness.

The thrill of in-store shopping at chain stores like Forever 21 may be irreplaceable despite digital shifts.

Rimowa is selling old, beat-up suitcases-and they'll likely be snatched up in minutes

Rimowa embraces vintage aesthetics by selling pre-owned suitcases with visible wear as a badge of adventure and authenticity.

New report predicts the value of secondhand clothing market will hit over $350 billion by 2029: 'A promising growth trajectory'

The secondhand apparel market is projected to reach $367 billion globally by 2029.

Secondhand shopping in the U.S. grew 14% in 2024, outpacing traditional retail growth.

Younger consumers are prioritizing sustainable fashion, impacting spending on resale items.

What today's consumers expect - and how marketers should respond | MarTech

Consumers prioritize sustainability, authenticity, and transparency over traditional loyalty.

Hyper-personalization and real-time engagement are now essential for marketing strategies.

The Unnerving Meaning of the Two Kinds of Instagram Kitchens

Influencer kitchens reflect contrasting aesthetics, each revealing deep anxieties around modern food relationships.

moresustainability

#brand-loyalty

The Runner's Relationship with Shoes

Long distance runners exhibit strong brand loyalty, and shoe preferences are categorized into three distinct consumer types.

5 Key Signs You're Wasting Money on Brand Loyalty Instead of Finding Better Deals

Brand loyalty can lead to overspending by neglecting comparison shopping and exploring alternatives.

The Runner's Relationship with Shoes

Long distance runners exhibit strong brand loyalty, and shoe preferences are categorized into three distinct consumer types.

5 Key Signs You're Wasting Money on Brand Loyalty Instead of Finding Better Deals

Brand loyalty can lead to overspending by neglecting comparison shopping and exploring alternatives.

morebrand-loyalty

#amazon

What are the results from the Feb. 28 economic blackout? See what data shows.

The February 28 consumer boycott had minimal economic impact, especially on Amazon sales, highlighting the retail giant's resilience.

50 Weird Things People Are Buying Again & Again Because They Work So Freaking Well

Unconventional but effective products on Amazon are repeatedly purchased due to their quality.

What are the results from the Feb. 28 economic blackout? See what data shows.

The February 28 consumer boycott had minimal economic impact, especially on Amazon sales, highlighting the retail giant's resilience.

50 Weird Things People Are Buying Again & Again Because They Work So Freaking Well

Unconventional but effective products on Amazon are repeatedly purchased due to their quality.

moreamazon

#digital-media

Despite The Ban, Executives Swap Suits For TikTok Trends

TikTok shapes product consumption trends, impacting how brands connect with younger audiences.

Short video formats are crucial for future digital marketing strategies across various platforms.

Digital media drive local ad revenue; overall spending estimated to rise

BIA projects a rise in U.S. local advertising revenue driven by digital media.

Digital media revenue is expected to exceed traditional media revenue in 2025.

Edison Research releases "The Infinite Dial" annual survey of American digital media use

The Infinite Dial is the longest-running survey of digital media consumer behavior in the U.S.

Annual reports focus on online audio trends and insights.

Over 5,000 Americans are surveyed to capture data on digital media.

The 2025 edition was released via a webinar featuring key insights.

The mainstreaming of podcasts: Listening tops 50%; growing fastest in 55+(Edison Research)

55% of American adults now consume podcasts, with significant growth among older demographics.

Despite The Ban, Executives Swap Suits For TikTok Trends

TikTok shapes product consumption trends, impacting how brands connect with younger audiences.

Short video formats are crucial for future digital marketing strategies across various platforms.

Digital media drive local ad revenue; overall spending estimated to rise

BIA projects a rise in U.S. local advertising revenue driven by digital media.

Digital media revenue is expected to exceed traditional media revenue in 2025.

Edison Research releases "The Infinite Dial" annual survey of American digital media use

The Infinite Dial is the longest-running survey of digital media consumer behavior in the U.S.

Annual reports focus on online audio trends and insights.

Over 5,000 Americans are surveyed to capture data on digital media.

The 2025 edition was released via a webinar featuring key insights.

The mainstreaming of podcasts: Listening tops 50%; growing fastest in 55+(Edison Research)

55% of American adults now consume podcasts, with significant growth among older demographics.

moredigital-media

#gen-z

Gen Z's top 10 favorite restaurant brands are all masters of generating buzz

Gen Z favors restaurants like McDonald's and Wingstop, influencing the market with significant spending power and online engagement.

11 Things Gen Z Complains About That Don't Matter To Anyone Else At All

Gen Z's complaints about cash and emails exemplify their digital-first approach and the generational gap in valuing traditional methods.

Gen Z's top 10 favorite restaurant brands are all masters of generating buzz

Gen Z favors restaurants like McDonald's and Wingstop, influencing the market with significant spending power and online engagement.

11 Things Gen Z Complains About That Don't Matter To Anyone Else At All

Gen Z's complaints about cash and emails exemplify their digital-first approach and the generational gap in valuing traditional methods.

moregen-z

#e-commerce

The Pricing Strategy of Temu Sellers

Temu's strategy of massive discounts is effectively attracting customers and increasing market share.

How Startups Can Creatively Signal Trust in Their Product Messaging | Entrepreneur

Creative strategies for trust-building are essential for startups in crowded e-commerce markets.

How La Fourche, an online organic supermarket, is thriving after q-commerce's busted flush | TechCrunch

La Fourche emphasizes a stock-up grocery model, prioritizing healthy, long-shelf-life products over rapid delivery services.

Psychology Explains Why Some People Buy So Much Stuff

Compulsive shopping worsens with the rise of e-commerce and addictive retail strategies, affecting individuals like Sadie who struggle with significant debt.

The Pricing Strategy of Temu Sellers

Temu's strategy of massive discounts is effectively attracting customers and increasing market share.

How Startups Can Creatively Signal Trust in Their Product Messaging | Entrepreneur

Creative strategies for trust-building are essential for startups in crowded e-commerce markets.

How La Fourche, an online organic supermarket, is thriving after q-commerce's busted flush | TechCrunch

La Fourche emphasizes a stock-up grocery model, prioritizing healthy, long-shelf-life products over rapid delivery services.

Psychology Explains Why Some People Buy So Much Stuff

Compulsive shopping worsens with the rise of e-commerce and addictive retail strategies, affecting individuals like Sadie who struggle with significant debt.

moree-commerce

#marketing-strategy

Marketing To Millennials And The Six Common Traits Across The Segment

Millennials are a dominant consumer force, especially influenced by the Covid-19 pandemic.

Behavioural economics: how to create a business model that retains customers

Behavioural economics enhances customer attraction and retention strategies by integrating emotional and psychological insights into business models.

Marketing To Millennials And The Six Common Traits Across The Segment

Millennials are a dominant consumer force, especially influenced by the Covid-19 pandemic.

Behavioural economics: how to create a business model that retains customers

Behavioural economics enhances customer attraction and retention strategies by integrating emotional and psychological insights into business models.

moremarketing-strategy

#craft-beer

The Rise And Decline Of The Craft Beer Trend - Tasting Table

The craft beer industry is experiencing a shift rather than decline, with maturing dynamics affecting sales and operations.

Hindsight Is 20/20, Even with Beer Goggles: 10 Brewery Owners on What They'd Do Differently Opening Taprooms in 2025

Craft beer industry is shifting as growth slows, and breweries face challenges unlike five years ago.

The Rise And Decline Of The Craft Beer Trend - Tasting Table

The craft beer industry is experiencing a shift rather than decline, with maturing dynamics affecting sales and operations.

Hindsight Is 20/20, Even with Beer Goggles: 10 Brewery Owners on What They'd Do Differently Opening Taprooms in 2025

Craft beer industry is shifting as growth slows, and breweries face challenges unlike five years ago.

morecraft-beer

Amazon boycott could spread to the UK, costing up to 47 million in lost sales - London Business News | Londonlovesbusiness.com

Shoppers are using their spending power to protest against retailers with political stances.

Sales of Vietnamese doll plunge over face marking like China's nine-dash line'

Rising nationalistic sentiments in Vietnam have led to a boycott of the Baby Three doll over perceived unpatriotic designs related to China's territorial claims.

#technology

AI Chatbots Are Getting Too Good at Making You Say 'Yes' | HackerNoon

Empathetic AI is transforming decision-making by influencing consumer choices in real-time, prompting ethical concerns about manipulation.

Clockwise #597: I Talk a Big Game, I Don't Spend a Big Money - Relay FM

Consumer choices reflect personal values and priorities in technology today.

AI Chatbots Are Getting Too Good at Making You Say 'Yes' | HackerNoon

Empathetic AI is transforming decision-making by influencing consumer choices in real-time, prompting ethical concerns about manipulation.

Clockwise #597: I Talk a Big Game, I Don't Spend a Big Money - Relay FM

Consumer choices reflect personal values and priorities in technology today.

moretechnology

#tariffs

Shein and Temu got a taste of what it could be like once de minimis is gone for good

Sales for Shein and Temu slowed following Trump's tariff announcement, though Shein experienced a more significant decline.

Many Canadians are boycotting U.S. products. These made-in-Canada brands are cashing in

Trump's tariffs have sparked a surge in Canadian nationalism and consumer preference for local brands.

Bourbon Is Banned, California Wine Canceled, as Canada Pulls U.S. Alcohol

Tariffs on American alcohol due to trade tensions may force Canadian restaurants to adapt to local products.

Canadian grocery stores are sidelining US products - and American businesses are feeling the pinch

Canadian consumers are boycotting American products due to tariffs, impacting U.S. agricultural sales and altering supply chains.

This simple new label is helping Canadians steer clear of U.S. products

Canadian shoppers are reducing American product purchases in response to Trump's trade war, favoring local goods instead.

Shein and Temu got a taste of what it could be like once de minimis is gone for good

Sales for Shein and Temu slowed following Trump's tariff announcement, though Shein experienced a more significant decline.

Many Canadians are boycotting U.S. products. These made-in-Canada brands are cashing in

Trump's tariffs have sparked a surge in Canadian nationalism and consumer preference for local brands.

Bourbon Is Banned, California Wine Canceled, as Canada Pulls U.S. Alcohol

Tariffs on American alcohol due to trade tensions may force Canadian restaurants to adapt to local products.

Canadian grocery stores are sidelining US products - and American businesses are feeling the pinch

Canadian consumers are boycotting American products due to tariffs, impacting U.S. agricultural sales and altering supply chains.

This simple new label is helping Canadians steer clear of U.S. products

Canadian shoppers are reducing American product purchases in response to Trump's trade war, favoring local goods instead.

moretariffs

#tesla

Elon Musk is winning Republican fans. Can Tesla win them over, too?

Tesla's brand is shifting from eco-conscious innovation to a divisive political symbol under Elon Musk's influence.

Can Trump and Musk Convince More Conservatives to Buy Teslas?

President Trump's support for Tesla may not offset losses from liberal consumer boycotts.

Tesla's Conservative Appeal Is Up. But It Might Not Matter

Tesla's brand perception among conservatives has improved slightly, yet EV purchase intentions remain low.

Political views significantly influence consumer interest in electric vehicles, particularly for Tesla.

Elon Musk is winning Republican fans. Can Tesla win them over, too?

Tesla's brand is shifting from eco-conscious innovation to a divisive political symbol under Elon Musk's influence.

Can Trump and Musk Convince More Conservatives to Buy Teslas?

President Trump's support for Tesla may not offset losses from liberal consumer boycotts.

Tesla's Conservative Appeal Is Up. But It Might Not Matter

Tesla's brand perception among conservatives has improved slightly, yet EV purchase intentions remain low.

Political views significantly influence consumer interest in electric vehicles, particularly for Tesla.

moretesla

#economic-trends

Despite Rising Inflation, Restaurants Are Having a Big Winter

Despite severe winter conditions, Denver's Barolo Grill experienced record business in January and February.

If you want to know what Britain cares about in 2025 then 'look no further than its inflation basket' - London Business News | Londonlovesbusiness.com

The 2025 Consumer Prices Index basket reflects changing consumer priorities with new additions like VR headsets and essential energy tariffs.

Despite Rising Inflation, Restaurants Are Having a Big Winter

Despite severe winter conditions, Denver's Barolo Grill experienced record business in January and February.

If you want to know what Britain cares about in 2025 then 'look no further than its inflation basket' - London Business News | Londonlovesbusiness.com

The 2025 Consumer Prices Index basket reflects changing consumer priorities with new additions like VR headsets and essential energy tariffs.

moreeconomic-trends

Brits outraged as simple supermarket act branded 'rude' and 'disgusting'

Supermarket grazing divides opinion, sparking debates on etiquette and consumer behavior among shoppers.

#market-trends

Shoppers are ditching Target after its DEI waffling and more are choosing Costco

Target's shift away from DEI has resulted in a significant loss of market share, especially among DEI-conscious consumers.

Brian Wieser revises ad forecast downward as U.S. ad market grows wary

U.S. ad spending growth is expected to slow significantly due to economic uncertainties.

Marketers Will Need to Rethink the Role of Digital Platforms

The digital advertising industry is facing a significant decline in efficacy due to various factors, including market consolidation and shifting consumer attitudes.

Shoppers are ditching Target after its DEI waffling and more are choosing Costco

Target's shift away from DEI has resulted in a significant loss of market share, especially among DEI-conscious consumers.

Brian Wieser revises ad forecast downward as U.S. ad market grows wary

U.S. ad spending growth is expected to slow significantly due to economic uncertainties.

Marketers Will Need to Rethink the Role of Digital Platforms

The digital advertising industry is facing a significant decline in efficacy due to various factors, including market consolidation and shifting consumer attitudes.

moremarket-trends

Rising demand for hyper-personalization in digital finance

The financial services industry is becoming fragmented with increased consumer choice and competition, which challenges brand differentiation and customer loyalty.

AI search is starting to kill Google's 'ten blue links'

AI search referrals have dramatically increased, indicating a shift in consumer search behavior.

Users are more engaged and spend more time on sites referred by AI search compared to traditional search engines.

People Receive 121 Emails a Day

Email marketing remains crucial but must be done strategically to remain effective.

More consumers using genAI tools to research purchases: Adobe | MarTech

Generative AI traffic to U.S. retail sites surged by 1,300% during the 2024 holiday season, introducing notable engagement.

Mind your manners, diners, restaurants are turning the tables on grumpy reviewers | Kate Maltby

Consumer feedback requests are overwhelming and pressure-filled.

Dorian restaurant in Notting Hill offers a unique twist on customer reviews, ignoring feedback while assessing diners instead.

If you earn more than $125K and live in a city, you probably shop at Costco - not Sam's Club

Costco attracts wealthier urban shoppers who spend significantly more than Sam's Club members.

The customer isn't always right': north Wales chef loses appetite for difficult diners

Many restaurant owners are moving away from the 'customer is always right' mindset due to abusive behaviors and unjust complaints.

#marketing

If You've Been to a Bar, You've Seen Their Work

Stranger & Stranger focuses on storytelling and branding over the actual quality of the spirits they help market.

6 Powerful Insights to Reveal Your Customers' Deepest Desires | Entrepreneur

Success in business comes from understanding and meeting consumer needs, not superficial metrics.

If You've Been to a Bar, You've Seen Their Work

Stranger & Stranger focuses on storytelling and branding over the actual quality of the spirits they help market.

6 Powerful Insights to Reveal Your Customers' Deepest Desires | Entrepreneur

Success in business comes from understanding and meeting consumer needs, not superficial metrics.

moremarketing

Danish grocery stores have a new trick for boycotting U.S. products

Salling Group aims to promote European groceries by introducing a black star symbol on price tags, reflecting consumer demand for local products.

#cultural-relevance

How Target put a target on its own back

Target's recent struggles include declining sales, cultural controversies, and fluctuating stock prices, reflecting its challenges in maintaining relevance and profitability.

The era of buying influence is over: community is the new currency for brands

Brands must focus on genuine community engagement over traditional advertising due to rising media inflation and declining consumer attention.

How Target put a target on its own back

Target's recent struggles include declining sales, cultural controversies, and fluctuating stock prices, reflecting its challenges in maintaining relevance and profitability.

The era of buying influence is over: community is the new currency for brands

Brands must focus on genuine community engagement over traditional advertising due to rising media inflation and declining consumer attention.

morecultural-relevance

#technology-trends

How to Future-Proof Your Communications Strategy in a Mobile-First World | Entrepreneur

Mobile devices have become the dominant means of internet access, changing consumer expectations.

Businesses must adapt their marketing strategies to meet the demands of mobile-savvy consumers.

Apple Watch sales slump 19% as users get bored of their devices

Apple Watch sales saw a significant decline, primarily due to user dissatisfaction and lack of innovation.

How to Future-Proof Your Communications Strategy in a Mobile-First World | Entrepreneur

Mobile devices have become the dominant means of internet access, changing consumer expectations.

Businesses must adapt their marketing strategies to meet the demands of mobile-savvy consumers.

Apple Watch sales slump 19% as users get bored of their devices

Apple Watch sales saw a significant decline, primarily due to user dissatisfaction and lack of innovation.

moretechnology-trends

If You're Still Paying With Cash, Stop. Credit Cards Are Better In Every Way

Credit cards are increasingly preferred over cash for purchases due to convenience and rewards.

How to prepare your phone for trade-in

Consumers now prefer durable smartphones and are more mindful of their disposal options, opting for trade-ins or recycling to reduce landfill waste.

Emotive marketing for sustainable consumption: Study tests effects of social media posts on valuation of chocolate

Emotional content in messaging can temporarily boost willingness to pay for sustainable food.

54% of Americans are creeped out by personalized advertising: YouGov report | Marketing Dive

A majority of Americans are uncomfortable with personalized online advertisements, with growing concerns about privacy and data usage.

#electric-vehicles

It's OK For EVs To Be 'Worse' Than Gas Cars

China's dominance in the EV market stems from first-time buyers and government support, while U.S. buyers face emotional baggage from ICE vehicles.

Used EV sales growing, report says

The used electric vehicle market is growing significantly, with Carvana's sales surpassing industry averages.

It's OK For EVs To Be 'Worse' Than Gas Cars

China's dominance in the EV market stems from first-time buyers and government support, while U.S. buyers face emotional baggage from ICE vehicles.

Used EV sales growing, report says

The used electric vehicle market is growing significantly, with Carvana's sales surpassing industry averages.

moreelectric-vehicles

#economic-impact

Target faces consumer boycott over DEI rollback

Target is facing a 40-day boycott over its rollback of DEI initiatives, led by Rev. Bryant.

Retail parks lead the way as footfall sees a small rise in February - London Business News | Londonlovesbusiness.com

UK footfall increased slightly in February, showing signs of volatility and challenges for retailers amidst rising operational costs.

Target faces consumer boycott over DEI rollback

Target is facing a 40-day boycott over its rollback of DEI initiatives, led by Rev. Bryant.

Retail parks lead the way as footfall sees a small rise in February - London Business News | Londonlovesbusiness.com

UK footfall increased slightly in February, showing signs of volatility and challenges for retailers amidst rising operational costs.

moreeconomic-impact

Banana shortage hits several Tesco stores across UK

Tesco is experiencing a banana shortage due to shipment delays from adverse weather.

Delivery sales flatten in January after post-Christmas squeeze on spending - London Business News | Londonlovesbusiness.com

January delivery sales for UK restaurants fell by 1.0%, marking a shift in consumer spending habits post-holiday season.

Dave Ramsey thinks you're an idiot if you think you need a sports car to fit in

Dave Ramsey emphasizes the importance of financial prudence over following friends' advice to incur debt for status.

2025 Beer Report: Non-alcohol beer aligns with consumers' wants, needs

Moderation in alcohol consumption is on the rise, driven by health goals and lifestyle changes, significantly boosting the non-alcoholic beer market.

VideoElephant Recorded Double-Digit Increases in Licensed Videos This Year & Saw Vertical Video Usage Soar

VideoElephant reports a 42% increase in video licensing, highlighting the growing importance of video for publishers.

The top 4 food innovation and technology predictions of 2025

Anticipating food trends is essential as the global population grows and consumer desires evolve.

[ Load more ]

#consumer-behavior#consumer-behavior

Irish dodgy box users hit with scams, say owners of devices

Facebook is constantly experimenting on consumers - and even its creators don't fully know how it works

Six Marketing Trends That CMOs Should Pay Attention To

How Facebook Marketplace is keeping young people on the platform

Study finds X banter with competitors is good for product launch

In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies

'I can't stop': Diners are stealing from restaurants-and posting about it on TikTok

Facebook is constantly experimenting on consumers - and even its creators don't fully know how it works

Six Marketing Trends That CMOs Should Pay Attention To

How Facebook Marketplace is keeping young people on the platform

Study finds X banter with competitors is good for product launch

In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies

'I can't stop': Diners are stealing from restaurants-and posting about it on TikTok

California lawmakers take on 'surveillance pricing' as FTC retreats

One Last Trip To Philadelphia's Department Store Of Dreams | Defector

Saratoga Spring Water gets caught up in an influencer's viral morning routine

How are inflation or tariffs affecting your shopping and budget? NPR wants to know

The designification of value shopping is paying off for stores

Despite rising prices, Pakistan's love for sugar remains unshaken

How are inflation or tariffs affecting your shopping and budget? NPR wants to know

The designification of value shopping is paying off for stores

Despite rising prices, Pakistan's love for sugar remains unshaken

The playbook for luxury fashion marketing has evolved - 6 strategies can help brands survive the industry's slowdown

Google Will Consider Introducing Ads to New 'AI Mode'

The Importance Of An Integrated Approach To Marketing

Spot the trend - how to see what's next, before the rest

How to Keep Your Customers Coming Back for More | Entrepreneur

The Color Psychology Grocery Stores Use On You Constantly - Tasting Table

The playbook for luxury fashion marketing has evolved - 6 strategies can help brands survive the industry's slowdown

Google Will Consider Introducing Ads to New 'AI Mode'

The Importance Of An Integrated Approach To Marketing

Spot the trend - how to see what's next, before the rest

How to Keep Your Customers Coming Back for More | Entrepreneur

The Color Psychology Grocery Stores Use On You Constantly - Tasting Table

AI Search Results More Trusted Than Ads: What CMOs Need To Know

How to differentiate creators and influencers-and why it matters

Turns out people are using AI like a personal shopper

Adobe: How Generative AI Is Changing Consumer Behavior

A Road Map For Brands On The New Frontier Of Advertising

AI-Powered Shopping Growing Dramatically, Adobe Reports

AI Search Results More Trusted Than Ads: What CMOs Need To Know

How to differentiate creators and influencers-and why it matters

Turns out people are using AI like a personal shopper

Adobe: How Generative AI Is Changing Consumer Behavior

A Road Map For Brands On The New Frontier Of Advertising

AI-Powered Shopping Growing Dramatically, Adobe Reports

10 Buy-It-for-Life Essentials Every Traveler Needs

At Forever 21, the Adrenaline Rush Was the Point

Rimowa is selling old, beat-up suitcases-and they'll likely be snatched up in minutes

New report predicts the value of secondhand clothing market will hit over $350 billion by 2029: 'A promising growth trajectory'

What today's consumers expect - and how marketers should respond | MarTech

The Unnerving Meaning of the Two Kinds of Instagram Kitchens

10 Buy-It-for-Life Essentials Every Traveler Needs

At Forever 21, the Adrenaline Rush Was the Point

Rimowa is selling old, beat-up suitcases-and they'll likely be snatched up in minutes

New report predicts the value of secondhand clothing market will hit over $350 billion by 2029: 'A promising growth trajectory'

What today's consumers expect - and how marketers should respond | MarTech

The Unnerving Meaning of the Two Kinds of Instagram Kitchens

The Runner's Relationship with Shoes

5 Key Signs You're Wasting Money on Brand Loyalty Instead of Finding Better Deals

The Runner's Relationship with Shoes

5 Key Signs You're Wasting Money on Brand Loyalty Instead of Finding Better Deals

What are the results from the Feb. 28 economic blackout? See what data shows.

50 Weird Things People Are Buying Again & Again Because They Work So Freaking Well

What are the results from the Feb. 28 economic blackout? See what data shows.

50 Weird Things People Are Buying Again & Again Because They Work So Freaking Well

Despite The Ban, Executives Swap Suits For TikTok Trends

Digital media drive local ad revenue; overall spending estimated to rise

Edison Research releases "The Infinite Dial" annual survey of American digital media use

The mainstreaming of podcasts: Listening tops 50%; growing fastest in 55+(Edison Research)

Despite The Ban, Executives Swap Suits For TikTok Trends

Digital media drive local ad revenue; overall spending estimated to rise

Edison Research releases "The Infinite Dial" annual survey of American digital media use

The mainstreaming of podcasts: Listening tops 50%; growing fastest in 55+(Edison Research)

Gen Z's top 10 favorite restaurant brands are all masters of generating buzz

11 Things Gen Z Complains About That Don't Matter To Anyone Else At All

Gen Z's top 10 favorite restaurant brands are all masters of generating buzz

11 Things Gen Z Complains About That Don't Matter To Anyone Else At All

The Pricing Strategy of Temu Sellers

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