Secondhand clothing on track to take 10% of global fashion sales
Secondhand clothing sales are projected to make up a significant portion of the global fashion market next year, driven by cost of living crisis and sustainability concerns.
Interest in secondhand items is expanding beyond younger shoppers, with a significant percentage of consumers buying pre-owned clothes to afford higher-end brands.
We've reached peak Stanley. Now the reusable craze needs to be quenched
Stanley water bottle brand gained immense popularity in 2023, reflecting a significant increase in revenue and social media reach.
Consumer behavior towards reusable water bottles driven by environmental consciousness, cost-saving measures, and the association of hydration with personal identity.
How to Use Psychology to Better Market to Your Consumers | Entrepreneur
Understanding consumer behavior is crucial for developing effective marketing strategies
Consumer behavior is influenced by emotional and rational decision-making, cognitive biases, social networks, cultural backgrounds, personal experiences, and lifestyles and values.
Too Much Of A Good Thing: How Over-Communication Can Erode Brand Perception | Entrepreneur
Over-communication is when a brand inundates its audience with excessive messages, leading to customer desensitization and a tarnished brand image.
Consumers may react negatively to over-communication due to a psychological defense mechanism called reactance, where they feel their freedom of choice is being constrained.
Discerning which elements of viral videos most affect consumer behavior and purchasing decisions
The elements that affect consumer behavior and purchasing decisions in viral videos include entertainment, brand awareness, source credibility, informativeness, interactivity, and incentives.
Entertainment plays a significant role in viral videos and correlates with positive consumer attitudes.