#consumer-behavior

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#marketing-strategy #generative-ai #advertising #retail #e-commerce #digital-marketing #social-media #gen-z
Marketing
fromHubspot
18 hours ago

A master class in persuasion from an unlikely place

Window cleaning signage can persuade by using subtle social proof rather than forceful slogans.
E-Commerce
fromMumbrella
2 days ago

Why live commerce demands a new media playbook

Live commerce creates immediate, participatory, entertaining shopping that shifts decisions from price to value and requires adapting existing media models.
#ai-adoption
Marketing tech
fromSemafor
2 days ago

Exclusive: Google's Nick Fox on remaking its search engine

Consumers adopted ChatGPT despite slow and inaccurate performance, showing strong appetite for AI even when reliability lags.
Marketing tech
fromThe Berkshire Eagle
2 weeks ago

[Yeahmobi Insight] One in Six People Now Uses AI: A Turning Point for Global Advertising Strategies

Personal AI usage reached 16.3%, driving advertisers to shift messaging toward measurable productivity outcomes in mature markets and immediate practical value in emerging markets.
Marketing tech
fromSemafor
2 days ago

Exclusive: Google's Nick Fox on remaking its search engine

Consumers adopted ChatGPT despite slow and inaccurate performance, showing strong appetite for AI even when reliability lags.
Marketing tech
fromThe Berkshire Eagle
2 weeks ago

[Yeahmobi Insight] One in Six People Now Uses AI: A Turning Point for Global Advertising Strategies

Personal AI usage reached 16.3%, driving advertisers to shift messaging toward measurable productivity outcomes in mature markets and immediate practical value in emerging markets.
more#ai-adoption
fromMedium
2 days ago

Is hot coral a feature or a liability? A closer look at the colour of your bank card.

There is a sensible argument that an attention-grabbing, colourful debit card is a security risk. If it falls out of your pocket on the night bus, a hot coral rectangle on a dark seat catches the eye more than a black one. Easier for you to find in the morning, sure. Easier for the person sitting next to you, too. So which effect wins?
Typography
Marketing
fromEntrepreneur
5 days ago

Don't Just Slash Prices to Win Customers - Earn Their Trust

Lowering prices or offering discounts alone does not build customer trust; inconsistent or unpredictable pricing makes confidence more important than price.
Marketing
fromTNW | Artificial-Intelligence
5 days ago

The AI era didn't kill trust in marketing, it raised the bar for earning it

Users are shifting from searching for information to seeking certainty, making traditional reach-based marketing playbooks less effective.
Silicon Valley food
fromEntrepreneur
1 week ago

Franchises Like Taco Bell Are Stealing This Strategy from Nike - And It's Working

Taco Bell uses loyalty-only weekly product drops to create hype and drive loyalty engagement by leveraging artificial scarcity.
Mindfulness
fromPsychology Today
1 week ago

Money as a Tool for Happiness Mindset

Five spending strategies—experiences, time, debt reduction, mindful planning, and value-focused purchases—can increase well-being and sustain happiness after purchase.
fromBusiness Insider
1 week ago

Lowe's is betting on MrBeast to drive 'lipstick effect' sales

Lowe's is partnering with MrBeast on a range of toys and in-store kids workshops. Lowe's CMO Jen Wilson told Business Insider the retailer expects the toys and workshops to sell out. The home improvement retailer wants to boost the appeal of its brand among younger audiences.
Marketing
Growth hacking
fromBevindustry
2 weeks ago

The Myth of Inevitable Decline

Innovation can be situational or structural; structural innovation changes routines and resets the baseline, so it does not necessarily decline.
Marketing
fromForbes
2 weeks ago

The Ostrich Approach Won't Work: Why Brands Must Embrace Multicultural Consumers

Multicultural marketing remains a confident growth strategy because demographic expansion and cultural fluency reshape consumer behavior and brand attitudes in the U.S.
London food
fromLondon On The Inside
2 weeks ago

See You on the Flip Side | These Restaurants Are Ditching Their Old Identities

Restaurants in London are rapidly “flipping” existing sites with new concepts, chefs, menus, and identities to match shifting diner preferences and economic pressures.
Marketing
fromDigiday
2 weeks ago

How sports marketing is shifting from media buys to moment-based activation

Brands can reach sports fans at major moments using data and technology, enabling smaller brands to compete with global giants through scale and precision.
#fashion-trends
Fashion & style
fromwww.businessinsider.com
2 weeks ago

You can spend either $4 or $8,500 to own one of the world's hottest bags right now

A $3.99 Trader Joe’s tote and an $8,500 Chanel Maxi Flap both function as status symbols driven by social media virality and cultural relevance.
Fashion & style
fromwww.businessinsider.com
2 weeks ago

You can spend either $4 or $8,500 to own one of the world's hottest bags right now

A $3.99 Trader Joe’s tote and an $8,500 Chanel Maxi Flap both function as status symbols driven by social media virality and cultural relevance.
more#fashion-trends
Digital life
fromFortune
2 weeks ago

Gen Z just broke the streaming model: A majority subscribe, binge, and cancel over and over, study finds | Fortune

Gen Z increasingly subscribes, binge-watches, and cancels streaming services, treating them as temporary rentals rather than long-term entertainment homes.
#ecommerce
Online marketing
fromThedrum
3 weeks ago

SHIFT SESSIONS PODCAST: Episode 5: Cracking the Codes of Commerce

Commerce is evolving rapidly, requiring brands to adapt their strategies to meet changing consumer behaviors and demands.
Online marketing
fromThedrum
3 weeks ago

SHIFT SESSIONS PODCAST: Episode 5: Cracking the Codes of Commerce

Commerce is evolving rapidly, requiring brands to adapt their strategies to meet changing consumer behaviors and demands.
more#ecommerce
from24/7 Wall St.
3 weeks ago

Who Really Killed Spirit Airlines: Is President Biden or Trump More Responsible?

Spirit Airlines had built a massive following by offering fares that legacy airlines could not match, with roundtrip tickets often under $100. However, despite its popularity among price-sensitive consumers, the airline faced significant challenges, including a reputation for poor customer satisfaction and a business model that relied heavily on manageable fuel prices and strong demand.
NYC startup
Marketing tech
fromForbes
3 weeks ago

How Retailers Can Thrive With Agentic Commerce

Agentic commerce utilizes AI to simplify consumer purchasing decisions, addressing cognitive overload and changing retailer strategies.
Running
fromIndependent
3 weeks ago

Saoirse Hanley: The mandatory three-day waiting period for abortion services is cruel and patronisingly paternalistic

Impulsive decisions can lead to regret, highlighting the need for a waiting period before making significant choices.
Silicon Valley food
fromFortune
3 weeks ago

Grill companies are cooking up IPOs this month | Fortune

The barbecue grill market has seen a surge in demand as people invest in outdoor cooking during the pandemic.
#ai-in-marketing
Marketing tech
fromForbes
3 weeks ago

Your Local Business Has A Visibility Problem

AI platforms are reshaping local search, making traditional SEO strategies less effective for small businesses.
fromDigiday
4 weeks ago
Media industry

Possible Day 2: Breaking down agentic's impact on marketing, including multicultural

Marketing tech
fromForbes
3 weeks ago

Your Local Business Has A Visibility Problem

AI platforms are reshaping local search, making traditional SEO strategies less effective for small businesses.
Media industry
fromDigiday
4 weeks ago

Possible Day 2: Breaking down agentic's impact on marketing, including multicultural

Marketing executives emphasize the importance of AI, multicultural marketing, and adapting strategies amid economic challenges.
more#ai-in-marketing
#costco
E-Commerce
fromTasting Table
1 month ago

Costco Has Purchase Limits On Certain Items - What To Know Before Stocking Up - Tasting Table

Costco enforces purchase limits on certain items based on demand and membership transactions.
E-Commerce
fromTasting Table
1 month ago

Costco Has Purchase Limits On Certain Items - What To Know Before Stocking Up - Tasting Table

Costco enforces purchase limits on certain items based on demand and membership transactions.
more#costco
#ai-in-travel
Travel
fromBradenton Herald
3 weeks ago

From search results to trip planning: How AI is reshaping hospitality discovery

AI is transforming travel planning by reducing the number of webpages visited and shifting from traditional search to conversational exploration.
Travel
fromAol
3 weeks ago

From search results to trip planning: How AI is reshaping hospitality discovery

AI is transforming travel planning by shifting from traditional search methods to conversational exploration, significantly reducing the burden on travelers.
Travel
fromMiami Herald
3 weeks ago

From search results to trip planning: How AI is reshaping hospitality discovery

AI is rapidly transforming how travelers search for hotels, shifting from traditional keyword searches to conversational exploration.
Travel
fromBradenton Herald
3 weeks ago

From search results to trip planning: How AI is reshaping hospitality discovery

AI is transforming travel planning by reducing the number of webpages visited and shifting from traditional search to conversational exploration.
Travel
fromAol
3 weeks ago

From search results to trip planning: How AI is reshaping hospitality discovery

AI is transforming travel planning by shifting from traditional search methods to conversational exploration, significantly reducing the burden on travelers.
Travel
fromMiami Herald
3 weeks ago

From search results to trip planning: How AI is reshaping hospitality discovery

AI is rapidly transforming how travelers search for hotels, shifting from traditional keyword searches to conversational exploration.
more#ai-in-travel
Food & drink
fromTasting Table
3 weeks ago

The Popular Pizza Chain You Might Be Able To Snag A Slice From At Walmart - Tasting Table

Eating before grocery shopping can prevent overbuying, and some Walmart locations feature Domino's for convenience.
Marketing
fromThe Drum
3 weeks ago

Closing the credibility gap

Credibility is now essential for brands, influencing consumer consideration, conversion, loyalty, and advocacy.
Marketing
fromEMARKETER
3 weeks ago

As store visits get shorter, in-store commerce media targets convenience store shoppers

Advertisers should focus on convenience stores due to shorter consumer shopping trips and the effectiveness of in-store media.
Food & drink
fromTasting Table
3 weeks ago

9 Overlooked Store-Bought Dinner Brands That Deserve Way More Attention - Tasting Table

Frozen meals are evolving with better technology and ingredients, yet consumers often stick to familiar brands, missing out on superior options.
#ai-in-shopping
fromWWD
3 weeks ago
E-Commerce

Study: Most Gen Zs and Millennials Will Use AI on Amazon Prime Day

E-Commerce
fromEntrepreneur
3 weeks ago

The Way People Shop Has Quietly Changed Forever - and Only Brands That Adapt Will Lead the Next Trillion-Dollar Market

AI tools are reshaping consumer shopping behavior, leading to a significant shift in e-commerce dynamics.
E-Commerce
fromWWD
3 weeks ago

Study: Most Gen Zs and Millennials Will Use AI on Amazon Prime Day

Consumers are increasingly using AI tools to optimize their shopping experience during Amazon's Prime Day sales.
E-Commerce
fromEntrepreneur
3 weeks ago

The Way People Shop Has Quietly Changed Forever - and Only Brands That Adapt Will Lead the Next Trillion-Dollar Market

AI tools are reshaping consumer shopping behavior, leading to a significant shift in e-commerce dynamics.
E-Commerce
fromForbes
3 weeks ago

AI Earned The Right To Guide Shopping Decisions, But Not To Buy

AI can guide shopping decisions but consumers are not ready to let it make purchases for them.
more#ai-in-shopping
Medicine
fromFood & Beverage Magazine
3 weeks ago

How GLP-1 Usage Is Changing Food Packaging Decisions - Food & Beverage Magazine

Consumer behavior is shifting towards smaller portions and fresh, high-protein foods due to the influence of GLP-1 medications.
Marketing
fromwww.businessinsider.com
3 weeks ago

The hottest menu strategy: never-ending limited-time offers

Limited-time offers have become essential for restaurants to maintain customer engagement and drive sales in a competitive market.
Business intelligence
fromThedrum
3 weeks ago

Understanding the Chinese market and consumers

TD Reply launched China Beats, a business intelligence software for understanding the Chinese market through AI-powered social listening.
Berlin food
fromTasting Table
3 weeks ago

These Grocery Store Items Get More Expensive First When Fuel Costs Rise - Tasting Table

Gas price increases lead to higher grocery prices, especially for perishable items requiring refrigerated transport.
Marketing
fromThedrum
3 weeks ago

Why now is the perfect time for brands to build their creator community

Brands that support their customers during crises strengthen relationships and enhance brand image.
Marketing
fromInc
3 weeks ago

'The New Phone Book's Here!' Was Once a Famous Quote. Here's What It Means Today

The Yellow Pages were essential for local businesses, serving as the primary advertising medium before the rise of digital platforms.
Music production
fromRAIN News
4 weeks ago

The wild west of AI gives way to structure and strategy (MIDiA Research)

AI is transforming music creation and consumption, moving from a chaotic phase to a more structured business environment.
Business
fromAxios
3 weeks ago

K-shaped economy is real, per New York Fed research

Economic risks are heightened by reliance on high-income households for spending growth, leaving low-income households vulnerable to inflation and market downturns.
Mobile UX
fromTheregister
3 weeks ago

That old phone in the kitchen drawer could save an industry

Secondhand phone sales are increasing due to inflation and consumer reluctance to buy new, while new smartphone shipments are expected to decline significantly.
Online marketing
fromThedrum
3 weeks ago

A Brand Guide To E-Commerce Influencer Marketing

Influencer-led affiliate marketing effectively amplifies brand reach and drives sales for e-commerce, especially during peak commerce periods.
Marketing
fromEntrepreneur
3 weeks ago

Why Is Everyone Clicking on 'Ugly' Content? Here's Your Answer

The era of the 'perfect' brand is ending; consumers prefer authenticity and low-effort marketing that reflects real people behind businesses.
Marketing tech
fromWWD
3 weeks ago

As AI Alters the Customer Journey, Retailers Focus on Experience, Content and Curation

Artificial intelligence is reshaping retail by influencing consumer behavior, brand perception, and marketing strategies.
#dynamic-pricing
E-Commerce
fromTasting Table
3 weeks ago

The Grocery Stores That Use Dynamic Pricing - And What That Means For Your Wallet - Tasting Table

Dynamic pricing uses personal data to adjust product prices based on individual customer behavior, raising concerns about fairness and inflation in grocery costs.
E-Commerce
fromABC7 Los Angeles
1 month ago

The meaning behind 'dynamic pricing' and its impact to consumers

Dynamic pricing adjusts prices based on market conditions, demand, and supply, impacting both online and brick-and-mortar shopping.
E-Commerce
fromTasting Table
3 weeks ago

The Grocery Stores That Use Dynamic Pricing - And What That Means For Your Wallet - Tasting Table

Dynamic pricing uses personal data to adjust product prices based on individual customer behavior, raising concerns about fairness and inflation in grocery costs.
E-Commerce
fromABC7 Los Angeles
1 month ago

The meaning behind 'dynamic pricing' and its impact to consumers

Dynamic pricing adjusts prices based on market conditions, demand, and supply, impacting both online and brick-and-mortar shopping.
more#dynamic-pricing
Marketing
fromTasting Table
3 weeks ago

Fast Food Logos Frequently Use Red And And Yellow Colors. No, It's Not A Coincidence - Tasting Table

Fast food chains use red and yellow in branding due to color psychology, influencing customer decisions and evoking excitement and appetite.
Cars
fromFortune
3 weeks ago

From encyclopedias to AI: How knowledge is changing the way we work | Fortune

The automotive industry is transforming due to new-energy vehicles, consumer preferences, and rising competition from Chinese brands.
Business
from24/7 Wall St.
3 weeks ago

Chipotle Gets Mixed Calls After Q1: Are April Comp Trends Enough to Bring Bulls Back?

Chipotle's Q1 2026 results show mixed analyst reactions, reflecting uncertainty about the sustainability of its recovery amid changing consumer behavior.
Wine
fromwww.theguardian.com
3 weeks ago

When it comes to wines, it pays to look beyond the fashionable

The rising cost of wine and alcohol duty is significantly impacting both restaurateurs and customers in the UK.
World news
fromFortune
3 weeks ago

The global economy has a month-eight weeks at most-to avoid a recession, warns top economist | Fortune

The global economy faces a potential recession within four to eight weeks if oil supply issues are not resolved.
Mindfulness
fromSilicon Canals
4 weeks ago

Psychology says you can spot someone who's genuinely financially well-off without them ever mentioning it, and it isn't the watch, the car, or the address, it's that they don't rush meals, don't flinch at small expenses, don't perform humility about money, and never once make their wealth the texture of the conversation - Silicon Canals

Wealth is often misidentified through visible symbols; true financial security is characterized by comfort and presence, not status.
Marketing tech
fromFast Company
4 weeks ago

PayPal says AI shopping agents are creating an invisible storefront economy

Most merchants lack the infrastructure to support AI agents in commerce despite high demand and expectations for positive impacts in the near future.
#e-commerce
E-Commerce
fromFortune
4 weeks ago

How TikTok Shop is turning discovery into durable commerce | Fortune

Discovery e-commerce transforms shopping by integrating content and transactions, with TikTok Shop leading this shift.
E-Commerce
fromWWD
1 month ago

Sneaker and Heel Emojis Are Fueling the Rise of 'Vibe Shopping'

Emojis are increasingly used in e-commerce searches, reflecting a shift towards more expressive and emotional shopping behaviors.
E-Commerce
fromFortune
4 weeks ago

How TikTok Shop is turning discovery into durable commerce | Fortune

Discovery e-commerce transforms shopping by integrating content and transactions, with TikTok Shop leading this shift.
E-Commerce
fromWWD
1 month ago

Sneaker and Heel Emojis Are Fueling the Rise of 'Vibe Shopping'

Emojis are increasingly used in e-commerce searches, reflecting a shift towards more expressive and emotional shopping behaviors.
more#e-commerce
#cost-of-living
Remote teams
fromThedrum
4 weeks ago

Over half of UK workers feel their company could increase wages to help with cost of living crisis

Rising cost of living is influencing consumer spending and preferences for hybrid working arrangements.
Remote teams
fromThedrum
4 weeks ago

Over half of UK workers feel their company could increase wages to help with cost of living crisis

Rising cost of living is influencing consumer spending and preferences for hybrid working arrangements.
Remote teams
fromThedrum
4 weeks ago

Over half of UK workers feel their company could increase wages to help with cost of living crisis

Rising cost of living is influencing consumer spending and preferences for hybrid working arrangements.
Remote teams
fromThedrum
4 weeks ago

Over half of UK workers feel their company could increase wages to help with cost of living crisis

Rising cost of living is influencing consumer spending and preferences for hybrid working arrangements.
more#cost-of-living
Bootstrapping
fromEntrepreneur
4 weeks ago

How to Keep Customers Coming Back Without a Subscription

Subscription fatigue is leading customers to cancel plans; businesses should consider alternative payment models to retain them.
E-Commerce
fromwww.theguardian.com
4 weeks ago

I couldn't stop impulse buying but these buy less' tricks helped me save hundreds

Impulse buying can lead to excessive accumulation of items, even for those who consider themselves careful with money.
Marketing
fromTechCrunch
4 weeks ago

Drizzle on top: a new high-end dog food brand is coming for the 1% | TechCrunch

The pet food industry has not innovated in 12 years, despite increasing consumer expectations and persistent complaints about existing products.
E-Commerce
fromTasting Table
1 month ago

The Aldi Shrinkage Issue Customers Complain About, And We Don't Blame Them - Tasting Table

Shrinkflation leads to reduced product sizes without price decreases, impacting consumer purchasing power.
UK news
fromBusiness Matters
1 month ago

Three licensed venues a day are going dark as Britain's hospitality sector buckles

Britain's licensed trade faces significant closures due to rising costs and changing consumer habits, with over 300 venues lost since the start of the year.
Marketing tech
fromVariety
1 month ago

Roku Taps Consumer Data From Best Buy, Instacart, Others in 'Roku Curate' Offer to Advertisers

Roku Curate provides advertisers with first-party data to measure consumer actions after viewing commercials.
Marketing
fromThedrum
1 month ago

Save the date: Ogilvy's 'Hope Creates Impact' session

Brands can leverage hope to inspire consumers and create a positive impact in a changing world.
Marketing
fromFast Company
1 month ago

KitKat's newest product is . . . a Faraday cage?

KitKat has created a wrapper that blocks cell phone signals, promoting digital disconnection as part of its 'Take a Break' campaign.
Marketing tech
fromInman
1 month ago

If Home Depot is on Reddit, where should you be?

Home Depot's new advertising strategy focuses on engaging consumers during their research phase, not just at the point of purchase.
Marketing tech
fromDigiday
1 month ago

Marketers join OpenAI's ad pilot, nudged by FOMO

OpenAI's ad pilot shows potential but lacks clear value for marketers, with many participating out of fear of missing out.
Food & drink
fromTasting Table
1 month ago

9 Chain Restaurants With Huge Portions And Quality To Match In 2026 - Tasting Table

Budget-conscious consumers are reducing restaurant visits due to rising costs and dissatisfaction with food quality and portion sizes.
Digital life
fromIndependent
1 month ago

Meet the doom-spenders: young consumers splashing the cash to blot out economic anxiety

Doom-spending is a growing trend where individuals purchase luxuries to cope with feelings of economic uncertainty.
E-Commerce
fromInc
1 month ago

The New Ingredient for 2026's Retail Recipe

Retailers are adapting to a selective consumer landscape with a focus on precision in pricing, inventory, and customer engagement for 2026.
Marketing
fromMarTech
1 month ago

Consumers ditch the funnel as behavior gets more fluid | MarTech

The marketing funnel is outdated; consumer behavior requires flexible, responsive strategies that adapt to rapid shifts in intent and action.
Marketing
fromExchangewire
1 month ago

New Study: CTV Content Adjacency Drives 4X Brand Lift in Key Categories

Contextual relevance significantly enhances brand perception and can quadruple brand lift compared to industry averages.
Digital life
fromBusiness Matters
1 month ago

The Digital Shift: How Consumer Habits Are Forcing the UK Entertainment Sector to Innovate

UK consumers now abandon apps that take longer than three seconds to load, reflecting a significant shift in expectations across various sectors.
Marketing
fromBusiness Matters
1 month ago

Luxury Marketing in Italy: What Has Changed and How to Communicate with a High-End Audience

The luxury market in Italy is transforming, focusing on experiences and emotional connections rather than just products.
Marketing
fromThedrum
1 month ago

Key steps you can take to avoid asset wastage

Adopting a one-world, many-mindsets approach enhances localization, saving costs and preventing asset wastage in global marketing campaigns.
Marketing
fromwww.theguardian.com
1 month ago

City firms bank on savvy' advertising campaign to push Brits towards investing

A government-backed campaign featuring a CGI squirrel aims to encourage British savers to invest rather than keep cash savings.
E-Commerce
fromForbes
1 month ago

How High-Net Worth Consumers Shop: 2026 Research - Forbes Vetted

High-net worth consumers prefer premium, story-driven online shopping experiences with a focus on expertise and seamless digital commerce features.
E-Commerce
fromForbes
1 month ago

Ulta Partners With Google Gemini To Power Agentic AI For Beauty Shoppers

Retailers must effectively leverage AI to enhance customer experiences and maintain competitive advantage in the evolving commerce landscape.
frominsideevs.com
1 month ago

'For Parents': How Chinese Buyers See American And European Cars

Younger buyers in China, who once viewed German brands as top-tier, now see them as 'brands for the parents,' indicating a significant shift in consumer perception.
European startups
Marketing tech
fromMarTech
1 month ago

A whole new way to think about TV advertising | MarTech

Television advertising is evolving with AI-driven product placements, addressing viewer engagement and improving return on ad spend.
Media industry
fromExchangewire
1 month ago

The Measurement Blind Spot

Media planning often prioritizes measurable metrics over actual consumer behavior, leading to ineffective strategies in a fluid media landscape.
Marketing tech
fromThedrum
1 month ago

impact.com Announces Acquisition of SaaSquatch to Help Brands Increase Revenue and Reach New Audiences Through Authentic and Trusted Customer Referrals

Impact.com acquires SaaSquatch to enhance customer referral technology, enabling brands to build authentic partnerships with consumers.
Marketing
fromInc
1 month ago

The 4 Rules Brands Must Follow to Win in a TikTok-First World

Execution on community, content, creative, and culture is essential for beauty brands to succeed in a fragmented market.
Television
fromInsideHook
1 month ago

The Weird Trick That Makes You Want Less Junk Food

Viewing images of unhealthy food can reduce actual consumption among dieters due to a phenomenon called cross-modal satiation.
Marketing
fromForbes
1 month ago

How Coachella Became A Testing Ground For Cultural Brand Relevance

Successful brand activations at Coachella enhance cultural relevance by participating in the festival's atmosphere rather than just generating visibility.
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