#consumer-behavior
Analysis | Halving Its Market Value Doesn't Make Sea Ltd. Cheap
At the height of investor enthusiasm back in October, the market value of Southeast Asian internet company Sea Ltd. climbed above $200 billion. Today, it's worth less than half that.
Why A Single Video Currency Is No Longer Enough
In 1941, the first true television commercial aired in America , featuring the Bulova Watch Company. Ever since then, marketers have wanted to know the answer to a simple question:
Are you ready for your close-up? Hallmark cards now come with video greetings
Hallmark is famous for putting its customers' feelings into words, but the message inside the company's new video greeting cards comes straight from the sender.
Demystifying Clean Rooms: How Marketers Can Prepare For Post-Cookie Campaigns | AdExchanger
For the last two decades, advertisers, publishers and data/tech providers have relied on "centralized identity."
The Government Could Tax Junk Food Like Booze
Both adult and childhood obesity rates have hit an all-time high and don't look to be dropping anytime soon.
Boston condo prices to drop? What the experts say Boston Condos For Sale Ford Realty
It's no surprise that home prices in downtown Boston have increased over the past 18 months due to the COVID-19 pandemic.
Could What's Next In Identity In Ad Tech Actually Be ... Optimism? | AdExchanger
The endless discussion about the loss of identifiers for digital advertising really isn't interesting anymore.
Everyone already knows their cookies will crumble sooner or later.
Just in Time for Holiday Shopping, Bluestem Brings Festive Cake and Cocktails Downtown
Bluestem is reopening today, Wednesday, November 10, after a long pandemic closure that stretched the past year and a half.
How Tracking Consumer Spending Pays Off For Marketers | AdExchanger
Get closer to customers - even as they pay somebody else for products and services.
Direct-to-consumer (DTC) sales have skyrocketed.