U.S. alcohol consumption has reached a 90-year low of 54%, with a significant decline attributed to health-conscious attitudes among younger adults aged 18 to 34. Approximately 66% of this age group consider moderate drinking unhealthy, leading to a reshaping of market trends. Major alcohol stocks have seen declines of 10-30% in 2025, while Anheuser-Busch InBev has posted a notable stock increase of nearly 24%, attributed to its diverse offerings and strategic adaptability amidst changing consumer preferences.
A recent Gallup poll reveals a seismic shift in U.S. alcohol consumption, with only 54% of adults reporting they drink alcoholic beverages - the lowest level since the 1930s.
This decline, driven largely by younger adults aged 18 to 34, reflects growing concerns about alcohol's health risks, with 66% of this demographic viewing even moderate drinking as unhealthy.
In stark contrast, Anheuser-Busch InBev has defied the trend, boasting a nearly 24% stock gain this year.
BUD's diverse portfolio - including Budweiser, Corona, and Stella Artois - spans beer, seltzers, and non-alcoholic options, appealing to shifting consumer preferences.
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