McDonald's is witnessing a notable decrease in visits from lower-income customers, particularly affecting their breakfast menu. CEO Chris Kempczinski noted that breakfast is the weakest part of their sales day, suggesting stressed consumers are opting to skip it or eat at home. The breakfast menu serves as a possible economic indicator, showing consumer behavior depending on employment status. Analysts have likened the Egg McMuffin's sales to broader economic trends, highlighting its potential as an obscure recession indicator.
In the allotted amount of time I have, this is what works.
The breakfast daypart is absolutely the weakest daypart in the day.
You could look at how many Americans are living with roommates, or applying to law school.
The Egg McMuffin might be the answer to the question that has bedeviled economists.
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