#mcdonalds
#mcdonalds

London

Homeless man whose sleeping bag was soaked by McDonald's security guard speaks out

A homeless man in London claims to have been traumatised after a security guard working for McDonald's soaked his sleeping bag.

The incident, which was captured on video and shared on social media, sparked outrage and calls for accountability. [ more ]

www.theguardian.com

London

Charities criticise treatment of homeless man by security guard in London

Homelessness charities criticize appalling treatment of homeless person by McDonald's security guard.

Incidents like these are unfortunately becoming more common and highlight the need for action to address homelessness. [ more ]

www.independent.co.uk

UK news

Fury as security guard mops floor where homeless man is sitting outside McDonald's

McDonald's apologizes for security guard soaking homeless man's sleeping bag with water.

The security guards involved have been permanently removed from McDonald's and the restaurant team has been reminded to treat all people with respect.

McDonald's will work with the council to locate the homeless man and make amends as part of their ongoing support for homelessness charities. [ more ]

morehomelessness

McDonald's

Mail Online

Artificial intelligence

McDonald's reveals plans to use AI to produce 'hotter, fresher food'

McDonald's partners with Google Cloud to implement AI in the kitchen for improved efficiency

AI tools will be used to monitor equipment performance and reduce business disruptions [ more ]

The Verge

Artificial intelligence

McDonald's will use Google AI to make sure your fries are fresh, or something?

McDonald's is partnering with Google to implement generative AI in its stores starting in 2024.

The AI will be used to optimize operations and provide a better experience for customers. [ more ]

Los Angeles Times

LA food

McDonald's burger empire set for unprecedented growth over the next 4 years with 10,000 new stores

McDonald's plans to open nearly 10,000 restaurants in the next four years, aiming for a total of 50,000 by the end of 2027.

The company's growth is driven by the rising demand for delivery, with delivery sales growing from $1 billion to over $16 billion in just a few years. [ more ]

Chicago Tribune

McDonald's will open first CosMc's spinoff in suburban Bolingbrook this week

McDonald's announced its new spinoff concept, CosMc's, at an investor day in Chicago.

CosMc's will focus on specialty beverages and coffees and will be a pilot with 10 stores. [ more ]

Creative Bloq

New McDonald's spin-off restaurant branding is out of this world

McDonald's has secretly built a new spin-off restaurant called CosMc's with a space-themed design.

CosMc's features a deep blue exterior, retro-inspired logo, and references to a classic McDonald's character named CosMc. [ more ]

Chicago Tribune

McDonald's plans to open 10,000 new stores over next 4 years

McDonald's plans to open nearly 10,000 restaurants in the next four years, aiming for 50,000 total by 2027.

Starbucks also expects significant expansion, targeting 55,000 stores globally by 2030. [ more ]

moreMcDonald's

Entrepreneur

Is This What McDonald's Spinoff Restaurant CosMc's Will Look Like? | Entrepreneur

McDonald's is opening a new space-themed eatery called CosMc's, based on a character from their 1980s ads.

The restaurant will have a small-format concept, with a mix of nostalgic and novel food and beverage options. [ more ]

Above the Law

1 day ago

Law

Biglaw Associate Shot, Killed After Attempting To Help Angry McDonald's Customer

A lawyer was shot and killed in Houston after intervening in a dispute at a McDonald's. [ more ]

Creative Bloq

4 weeks ago

This McDonald's billboard stinks (for all the right reasons)

McDonald's in the Netherlands launched a unique scented billboard campaign to tap into nostalgia using the sense of smell. [ more ]

Creative Bloq

McDonald's turns its logo upside-down in ingenious new anime branding

McDonald's is launching a new campaign turning its golden arches into 'WcDonald's' inspired by an anime fictional restaurant.

McDonald's is collaborating with Studio Pierrot to create anime mini episodes and short mangas unlockable via QR codes on 'WcDonald's' products. [ more ]

Creative Bloq

Burger King's McDonald's baiting ads are starting to look desperate

Burger King Brazil pokes fun at McDonald's by suggesting renaming McDonald Island to Whopper Island.

Burger King continues to creatively mock McDonald's in their advertising campaigns. [ more ]

Creative Bloq

McDonald's brings back its eyebrow raising ad for Christmas

McDonald's brings back its successful eyebrow-raising ad for Christmas without mentioning the brand or showing the logo.

The ad, directed by Edgar Wright, depicts people leaving Christmas obligations to rush to McDonald's, using the raised eyebrows as a symbol of the brand.

The campaign is a follow-up to the successful Raise Your Arches campaign and aims to spread joy during the festive period. [ more ]

www.independent.co.uk

France news

McDonald's buys its Israeli restaurants from franchisee who sparked costly boycotts

McDonald's is buying its restaurants in Israel from a franchisee to revive sales affected by boycotts.

The acquisition aims to reset sales, retain employees, and ensure positive experiences for employees and customers. [ more ]

SFGATE

SF food

Popular McDonald's breakfast item is back in Bay Area

McDonald's bagel sandwich with egg, cheese, and meat options has returned to Bay Area locations after a four-year absence.

A dedicated Facebook group called 'Where's my McDonald's Bagel?' with over 12,000 members was created during the sandwich's absence. [ more ]

The Drum

Online marketing

Ad of the Day: McDonald's says its chicken 'hits different'

McDonald's new ad focuses on chicken offerings.

The ad emphasizes McDonald's variety of chicken products. [ more ]

The Drum

Online marketing

Burger King seeks to rename island with competitor's name to 'Whopper Island'

Burger King Brazil proposes renaming McDonald's Island to 'Whopper Island' on Google Maps.

The campaign includes a two-minute mockumentary and encourages viewers to participate by looking up the island on Google Maps and commenting #IlhaWhopper. [ more ]

www.cbc.ca

Canada news

McDonald's hit by outages at stores worldwide | CBC News

McDonald's faced system disruptions in multiple countries, affecting operations and customer orders.

The outages impacted stores in Japan, Australia, Hong Kong, and New Zealand, with technical issues preventing order processing. [ more ]

www.cbc.ca

Canada news

McDonald's announces super-sized global expansion plan | CBC News

McDonald's plans to establish thousands of new locations around the globe, aiming for 50,000 locations by 2027.

The company will use technology and focus on delivery capabilities to better serve customers in their expansion efforts. [ more ]

InfoQ

DevOps

McDonald's Streamlines CI with GitHub Actions and Reusable Workflows

McDonald's leveraged GitHub Actions to establish a streamlined CI process and reduce code duplication.

They implemented a 'golden path' framework to maintain uniform standards and naming conventions across applications. [ more ]

www.barkinganddagenhampost.co.uk

London

Man injured in McDonald's attack

Man assaulted at McDonald's in Dagenham

Police investigating the incident [ more ]

www.independent.co.uk

UK news

McDonalds introduces new dress code so staff can create a personalised uniform'

McDonald's staff trial new inclusive uniform with jeans and beanies

New McDonald's uniform includes sustainable materials and updated design [ more ]

Sacramento Bee

California

McDonald's owners slam California lawmakers in election ads after fast food minimum wage fight

McDonald's franchise owners are unhappy with California labor laws.

Franchise owners are politically engaging to protect business interests. [ more ]

Daily News

LA food

McDonald's announces anime dining experience in West Hollywood

McDonald's launches WcDonald's promotion based on fictional chain

The promotion includes digital manga, anime shorts, special dining experience [ more ]

Daily News

LA food

McDonald's adds bagel sandwiches to its menu

McDonald's has added toasted bagel sandwiches to their breakfast menu.

The bagel sandwiches include the Steak, Egg & Cheese Bagel, Bacon, Egg & Cheese Bagel, and Sausage, Egg & Cheese Bagel. [ more ]

The Drum

Marketing

Ad of the Day: McDonald's launches secret collab with cryptic poster campaign

McDonald's and Leo Burnett UK have launched an outdoor ad campaign to promote their collaboration with Frank's RedHot.

Fans can access a limited-edition chicken burger through early access tasting boxes by scanning a QR code and getting a passcode.

The campaign taps into the trend of drop culture and aims to engage fans of both brands. [ more ]

Exchangewire

Marketing

NumberEight & Adverty Collaborate with McDonald's to Achieve a 58% Uplift in Brand Preference

NumberEight and Adverty partnered to promote McDonald's Pokemon Happy Meals through a VOOH in-game billboard campaign.

The campaign achieved a 58% increase in McDonald's brand preference among gamers. [ more ]

Digiday

Marketing

Why McDonald's and Coca-Cola still see gaming as an experimental marketing channel

McDonald's and Coca-Cola are still figuring out the key performance metrics for success in gaming.

McDonald's takes a test-and-learn approach to gaming marketing, providing opportunities for gaming companies to engage with brands.

Brag House's partnership with McDonald's and Coca-Cola resulted in increased brand awareness and retention among gamers. [ more ]

BuzzFeed

Food & drink

We Taste-Tested Four Diet Cokes From Different Containers To Find The Best And Worst Ones

The popularity of Diet Coke has been revived over the past year, with social media playing a big role in promoting it.

People have strong opinions about the different vessels that Diet Coke comes in, such as cans and fountain drinks. [ more ]

WIRED

Privacy professionals

Google Just Denied Cops a Key Surveillance Tool

A hacker group with ties to the Russian military has claimed responsibility for a cyberattack on a Ukrainian internet and mobile service provider.

Kytch, a small company that aimed to fix McDonald's ice cream machines, has discovered an email that they claim reveals an alleged plan by McDonald's to undermine their business. [ more ]

Yanko Design - Modern Industrial Design News

Design

McDonald's uses iconic brown paper bag for order in campaign - Yanko Design

McDonald's in Norway has launched a campaign encouraging customers to eat their meals at home.

The campaign uses hand-cut images of apartment buildings on takeout bags to convey the message. [ more ]

www.nytimes.com

Europe news

George Cohon, Who Brought Big Macs to Moscow, Dies at 86

George Cohon, the entrepreneur who introduced McDonald's to Moscow in 1990, has died at the age of 86.

He played a key role in helping to open the first McDonald's restaurant in Russia, which attracted thousands of customers on its opening day. [ more ]

WSJ