""Even without all the ai slop this ad feels incredibly odd,""
""The McDonald's ad emphasizes all that is negative about the holiday season, and the suggestion that McDonald's is a respite from such negative experiences is not credible,""
""It is likely that a very unhappy human came up with the idea of denigrating the holiday experience, even if AI was used to create part of the ad.""
""We generated what felt like dailies - thousands of takes - then shaped them in the edit just as we would on any high-craft production,""
A 45-second AI-assisted Christmas commercial for McDonald's Netherlands titled "It's the most terrible time of the year" was removed from YouTube after consumer backlash. The satirical spot showed chaotic holiday mishaps: people tripping with overloaded gifts, getting tangled in lights, burning cookies and causing cooking fires. TBWA\NEBOKO collaborated with Sweetshop, directed by Mark Potoka and Matt Spicer, to produce the ad. Viewers objected to the ad's negative tone and the message to abandon family celebrations and hide in McDonald's. A marketing professor called the premise not credible. Sweetshop said AI generated thousands of takes that humans then shaped in editing.
Read at Los Angeles Times
Unable to calculate read time
Collection
[
|
...
]