#holiday-marketing

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fromMarketing Dive
1 day ago

Inside Lowe's social-first holiday push as Gen Alpha enters the market

Lowe's beat Wall Street's expectations for its quarter ended Aug. 1, with comparable sales increasing 1.1% versus the year-ago period. But executives on an earnings call noted that the retailer is still working through short-term challenges specific to the home improvement sector like high mortgage rates and a depressed housing market, in addition to the more broad-based challenge of cautious, value-focused consumers.
Marketing
Artificial intelligence
fromMovieWeb
15 hours ago

Coca-Cola Faces Festive Backlash Over New AI Advert That's "Ruined Christmas"

Coca-Cola used AI-generated imagery in its 2025 Christmas ad and defended AI as the future despite public backlash.
fromSocial Media Today
2 days ago

Snapchat Pitches Marketers on Holiday Shopping Opportunities

It's not all happening the week of Black Friday and Cyber Monday, but discovery now can lead to a greater return when that time comes. Snap is a communications platform where ideas, gifts, products are easily sharable, and peer validation can help move shoppers from inspiration to purchase.
Social media marketing
Marketing
fromGrocery Dive
2 days ago

Unlocking incremental growth during retail's most magical moment

Brands must combine strategic, measurable retail media with guest-first insights to reach value-focused holiday shoppers amid 2025 economic uncertainty.
Artificial intelligence
fromAndroid Police
3 days ago

Google's first-ever AI ad is part impressive, part scary

Google released its first-ever advertisement fully created with generative AI using Veo 3, featuring a plush turkey and planning additional holiday AI-generated ads.
Social media marketing
fromDigiday
1 week ago

Some creators say brands are delaying their holiday deals later than ever this year

Creators face later, last-minute Q4 brand deals and tighter budgets as brands delay spending due to tariffs, economic headwinds, and TikTok uncertainty.
#small-business
more#small-business
Marketing
fromForbes
1 week ago

Spend Wiser And Shine Brighter Beyond Holiday Marketing Campaigns

Prioritize cost-effective, measurable marketing—focus on high-ROI channels, repurpose content, personalize outreach, and invest in sustained, post-holiday campaigns to preserve cash flow and build long-term momentum.
Marketing
fromModern Retail
2 weeks ago

How consulting firm Fwrd Group is advising brand strategies ahead of the holidays

Holiday revenue likely flat to low single-digit growth as rising living costs and tariffs squeeze disposable income, so brands should prioritize acquisition and holiday trial opportunities.
fromDigiday
2 weeks ago

How consulting firm Fwrd Group is advising brand strategies ahead of the holidays

My take is that revenue will be flat to slightly up in comparison to 2024 - low single-digit growth at max. 2024 was up 4% from projections, which surprised everyone in the beauty industry and across CPG in general. However, with rising costs of living and tariffs - which will start to trickle down to the consumer right in time for the holiday season - consumers have less disposable income to spend, and so they are making extremely conscious decisions about where to spend that.
Marketing
Online marketing
fromMarTech
1 month ago

Your holiday marketing playbook must put sincerity before sales | MarTech

Use major celebratory holidays for promotional campaigns while avoiding exploitation of solemn observances to preserve brand authenticity.
Marketing
fromDigiday
1 month ago

Consumer sentiment heading into the holidays is low, but that could mislead marketers

Consumer confidence is down, shoppers seek value, marketers remain cautiously optimistic and keep investing despite margin pressures and mixed holiday spending expectations.
fromEntrepreneur
1 month ago

What Smart Marketers Are Doing Now to Maximize Q4 Revenue - And How You Can Too | Entrepreneur

When I started The Go! Agency, I thought being 30 days ahead meant I was being proactive. I had calendars, content and what I thought was control. In reality, I was just managing chaos with a pretty spreadsheet.
Marketing
fromLindsey Gamble
2 months ago

Holiday UGC Strategy: 4-Phase Playbook to Maximize December-January Sales With Creator Content & UGC - Lindsey Gamble

Phase 3: The Gifting Phase (December 1-24) Objective: Capture gift buyers with relationship-specific recommendations The Psychology: Shopping focus shifts as consumers transition from deal-hunting to purposeful gift-giving. Buyers need confidence they're choosing the "right" gift, making customer testimonials about successful gifting experiences incredibly powerful. Gift selection pressure combined with shipping deadlines creates urgency around proven products. Content Strategy: Feature gift-focused UGC with clear recipient targeting.
E-Commerce
fromSocial Media Today
3 months ago

Pinterest Shares Tips on How to Maximize Your Pin Marketing Efforts

Right now is the time to start planning your holiday marketing strategy in order to ensure that you're getting the most out of your efforts.
Marketing
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