#holiday-marketing

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How Coca-Cola's AI Holiday Ad Went From Praise To Rage

Coca-Cola's AI remake of a classic ad faced backlash despite initial positive reception, revealing consumer concerns over AI in advertising.

Target Shifts Holiday Marketing Strategy With Two Campaigns

Target launches Kris, a modern Santa figure, to help shoppers with holiday shopping dilemmas while promoting joy and practicality.
#consumer-engagement

Digiday+ Research: Deloitte, Wrangler and other execs dig into holiday marketing strategies

Marketers must focus on personalized communication and thoughtful engagement to effectively reach consumers during the busy holiday shopping season.

Council Post: How To Leverage Social Shopping: 16 Holiday Tips For Brands

Social shopping is being integrated into year-end strategies to enhance buyer convenience and marketing effectiveness during the holiday season.

4 Marketing Approaches for the Holidays - GREY Journal

Brands should start preparing holiday marketing strategies early for optimal consumer engagement and sales during the Christmas season.

Digiday+ Research: Deloitte, Wrangler and other execs dig into holiday marketing strategies

Marketers must focus on personalized communication and thoughtful engagement to effectively reach consumers during the busy holiday shopping season.

Council Post: How To Leverage Social Shopping: 16 Holiday Tips For Brands

Social shopping is being integrated into year-end strategies to enhance buyer convenience and marketing effectiveness during the holiday season.

4 Marketing Approaches for the Holidays - GREY Journal

Brands should start preparing holiday marketing strategies early for optimal consumer engagement and sales during the Christmas season.
moreconsumer-engagement

Digiday+ Research: E-commerce faces competition this holiday season, while brands focus social content on hauls and unboxing

Brands are shifting from e-commerce towards social commerce for holiday sales, responding to changing consumer habits.

Some brands are turning to out-of-home to stand out during a noisy holiday season

Companies are shifting towards analog advertising due to rising digital ad costs amidst election season competition.
#consumer-behavior

Marketing plans are key for small businesses ahead of a tough holiday shopping season

Small businesses must proactively market and engage with customers to succeed during the challenging holiday season.

How To Boost Your Holiday Sales This Season

Consumers are concerned about prices, influencing their holiday shopping decisions and willingness to spend at small businesses.

Council Post: The Holiday Season For Marketers Starts Now: Here's What To Expect

Holiday spending is expected to increase significantly this year, highlighting a resilient consumer market despite economic challenges.
Marketers should prepare for an earlier holiday shopping season as competition emerges from consumers starting their shopping as early as June.

The Best Online Marketing Strategies for the Holidays This Year

Marketers should adopt multichannel strategies to capture the projected increase in holiday spending.
Mobile optimization and targeted ads are crucial for effective holiday marketing in 2024.

Marketing plans are key for small businesses ahead of a tough holiday shopping season

Small businesses must proactively market and engage with customers to succeed during the challenging holiday season.

How To Boost Your Holiday Sales This Season

Consumers are concerned about prices, influencing their holiday shopping decisions and willingness to spend at small businesses.

Council Post: The Holiday Season For Marketers Starts Now: Here's What To Expect

Holiday spending is expected to increase significantly this year, highlighting a resilient consumer market despite economic challenges.
Marketers should prepare for an earlier holiday shopping season as competition emerges from consumers starting their shopping as early as June.

The Best Online Marketing Strategies for the Holidays This Year

Marketers should adopt multichannel strategies to capture the projected increase in holiday spending.
Mobile optimization and targeted ads are crucial for effective holiday marketing in 2024.
moreconsumer-behavior

Modern Retail+ Research: The 2024 playbook for holiday marketing and commerce

Retail brands are increasingly targeting new customers for holiday marketing campaigns, reflecting a shift in strategy ahead of the crucial sales season.

Illuma Partners with PubMatic to Enhance Seasonal Holiday Campaigns with Contextual-AI

Illuma partners with PubMatic to enhance contextual advertising capabilities for the holiday season using privacy-friendly solutions.
#e-commerce-strategies

Council Post: How To Use Black Friday To Create Year-Round Customers

Retaining new customers is crucial for brands amid predicted decreases in discretionary spending during the holiday season.

Council Post: How 15 Agencies Are Preparing Now For Successful Holiday Campaigns

Advance planning for holiday campaigns is crucial for effectiveness and cost management.

Council Post: How To Use Black Friday To Create Year-Round Customers

Retaining new customers is crucial for brands amid predicted decreases in discretionary spending during the holiday season.

Council Post: How 15 Agencies Are Preparing Now For Successful Holiday Campaigns

Advance planning for holiday campaigns is crucial for effectiveness and cost management.
moree-commerce-strategies

Amazon Rolls Out Collages for Influencer Storefronts - Lindsey Gamble

Amazon's Collages for Storefronts simplifies product recommendations for creators, enhancing compliance and convenience.
The new feature is expected to increase collage content, especially for holiday promotions.

Dos and don'ts of pitching holiday gift guides - PR Daily

Start pitching gift guides by Labor Day for effective holiday coverage.
Highlight affiliate marketing in pitches to attract media interest.
Provide key product information in a clear, bulleted format for convenience.

X Shares Holiday Engagement Insights to Attract Marketing Spend

Holiday season is a prime time for shopping on X, with users more active and engaged.

Top Marketing Strategies for Holidays: Boost Your Seasonal Success

Early planning for holiday marketing captures customer attention before the busy season.
Multi-channel marketing significantly improves customer engagement and conversion rates.
Personalization and community support enhance brand loyalty during the holidays.
#holiday marketing

Research Briefing: TikTok's and Instagram's importance to marketers jumps during the holidays

TikTok and Instagram see a greater surge in importance to marketers than other social media platforms during the holiday season.
During the holidays, TikTok and Instagram outrank Facebook and Google in terms of increased importance to marketers.
TikTok is making efforts to become a key platform for driving brand awareness and sales during the holiday season.

How advertisers can deal with generative AI's copyright conundrum

The use of generative AI tools and copyrighted work is a legal gray area.
TikTok is increasingly important for holiday marketing.
McDonald's and Coca-Cola are still determining key metrics for success in gaming and esports.

How 3 Leaders Use B2C Holiday Marketing Tactics For B2B Businesses

B2B brands can use B2C strategies to elevate their holiday presence and connect with their audience
Creating a message that resonates with clients' seasonal needs is key for B2B marketing during the holidays
Identify and offer assistance to help companies meet their holiday business goals

Council Post: Holiday Season Marketing: How To Capture Attention In Unexpected Places

Offer limited-time seasonal products to create a sense of exclusivity and anticipation.
Use social media to promote and create buzz around your seasonal offerings.
Collaborate with influencers or partner brands to reach a wider audience.

Research Briefing: TikTok's and Instagram's importance to marketers jumps during the holidays

TikTok and Instagram see a greater surge in importance to marketers than other social media platforms during the holiday season.
During the holidays, TikTok and Instagram outrank Facebook and Google in terms of increased importance to marketers.
TikTok is making efforts to become a key platform for driving brand awareness and sales during the holiday season.

How advertisers can deal with generative AI's copyright conundrum

The use of generative AI tools and copyrighted work is a legal gray area.
TikTok is increasingly important for holiday marketing.
McDonald's and Coca-Cola are still determining key metrics for success in gaming and esports.

How 3 Leaders Use B2C Holiday Marketing Tactics For B2B Businesses

B2B brands can use B2C strategies to elevate their holiday presence and connect with their audience
Creating a message that resonates with clients' seasonal needs is key for B2B marketing during the holidays
Identify and offer assistance to help companies meet their holiday business goals

Council Post: Holiday Season Marketing: How To Capture Attention In Unexpected Places

Offer limited-time seasonal products to create a sense of exclusivity and anticipation.
Use social media to promote and create buzz around your seasonal offerings.
Collaborate with influencers or partner brands to reach a wider audience.
moreholiday marketing
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