#holiday-marketing

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#small-business #customer-acquisition #influencer-marketing #creator-economy #budget-uncertainty
Social media marketing
fromDigiday
1 week ago

Some creators say brands are delaying their holiday deals later than ever this year

Creators face later, last-minute Q4 brand deals and tighter budgets as brands delay spending due to tariffs, economic headwinds, and TikTok uncertainty.
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Marketing
fromForbes
1 week ago

Spend Wiser And Shine Brighter Beyond Holiday Marketing Campaigns

Prioritize cost-effective, measurable marketing—focus on high-ROI channels, repurpose content, personalize outreach, and invest in sustained, post-holiday campaigns to preserve cash flow and build long-term momentum.
Marketing
fromModern Retail
1 week ago

How consulting firm Fwrd Group is advising brand strategies ahead of the holidays

Holiday revenue likely flat to low single-digit growth as rising living costs and tariffs squeeze disposable income, so brands should prioritize acquisition and holiday trial opportunities.
fromDigiday
1 week ago

How consulting firm Fwrd Group is advising brand strategies ahead of the holidays

My take is that revenue will be flat to slightly up in comparison to 2024 - low single-digit growth at max. 2024 was up 4% from projections, which surprised everyone in the beauty industry and across CPG in general. However, with rising costs of living and tariffs - which will start to trickle down to the consumer right in time for the holiday season - consumers have less disposable income to spend, and so they are making extremely conscious decisions about where to spend that.
Marketing
Online marketing
fromMarTech
1 month ago

Your holiday marketing playbook must put sincerity before sales | MarTech

Use major celebratory holidays for promotional campaigns while avoiding exploitation of solemn observances to preserve brand authenticity.
Marketing
fromDigiday
1 month ago

Consumer sentiment heading into the holidays is low, but that could mislead marketers

Consumer confidence is down, shoppers seek value, marketers remain cautiously optimistic and keep investing despite margin pressures and mixed holiday spending expectations.
fromEntrepreneur
1 month ago

What Smart Marketers Are Doing Now to Maximize Q4 Revenue - And How You Can Too | Entrepreneur

When I started The Go! Agency, I thought being 30 days ahead meant I was being proactive. I had calendars, content and what I thought was control. In reality, I was just managing chaos with a pretty spreadsheet.
Marketing
fromLindsey Gamble
1 month ago

Holiday UGC Strategy: 4-Phase Playbook to Maximize December-January Sales With Creator Content & UGC - Lindsey Gamble

Phase 3: The Gifting Phase (December 1-24) Objective: Capture gift buyers with relationship-specific recommendations The Psychology: Shopping focus shifts as consumers transition from deal-hunting to purposeful gift-giving. Buyers need confidence they're choosing the "right" gift, making customer testimonials about successful gifting experiences incredibly powerful. Gift selection pressure combined with shipping deadlines creates urgency around proven products. Content Strategy: Feature gift-focused UGC with clear recipient targeting.
E-Commerce
fromSocial Media Today
3 months ago

Pinterest Shares Tips on How to Maximize Your Pin Marketing Efforts

Right now is the time to start planning your holiday marketing strategy in order to ensure that you're getting the most out of your efforts.
Marketing
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