#holiday-marketing

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#consumer-behavior

Marketing plans are key for small businesses ahead of a tough holiday shopping season

Small businesses must proactively market and engage with customers to succeed during the challenging holiday season.

How To Boost Your Holiday Sales This Season

Consumers are concerned about prices, influencing their holiday shopping decisions and willingness to spend at small businesses.

Council Post: The Holiday Season For Marketers Starts Now: Here's What To Expect

Holiday spending is expected to increase significantly this year, highlighting a resilient consumer market despite economic challenges.
Marketers should prepare for an earlier holiday shopping season as competition emerges from consumers starting their shopping as early as June.

The Best Online Marketing Strategies for the Holidays This Year

Marketers should adopt multichannel strategies to capture the projected increase in holiday spending.
Mobile optimization and targeted ads are crucial for effective holiday marketing in 2024.

31 Holiday Marketing Ideas To Earn More in 2023 - Shopify

The holiday season presents a lucrative opportunity for retailers, with sales projected to grow significantly this year.

Next Holiday Season, Ignore Everyone Except One Customer | HackerNoon

Holiday marketing is often a losing battle for small businesses against bigger brands with substantial budgets.
Instead of traditional marketing tactics, focus on one impactful campaign targeting a specific individual.

Marketing plans are key for small businesses ahead of a tough holiday shopping season

Small businesses must proactively market and engage with customers to succeed during the challenging holiday season.

How To Boost Your Holiday Sales This Season

Consumers are concerned about prices, influencing their holiday shopping decisions and willingness to spend at small businesses.

Council Post: The Holiday Season For Marketers Starts Now: Here's What To Expect

Holiday spending is expected to increase significantly this year, highlighting a resilient consumer market despite economic challenges.
Marketers should prepare for an earlier holiday shopping season as competition emerges from consumers starting their shopping as early as June.

The Best Online Marketing Strategies for the Holidays This Year

Marketers should adopt multichannel strategies to capture the projected increase in holiday spending.
Mobile optimization and targeted ads are crucial for effective holiday marketing in 2024.

31 Holiday Marketing Ideas To Earn More in 2023 - Shopify

The holiday season presents a lucrative opportunity for retailers, with sales projected to grow significantly this year.

Next Holiday Season, Ignore Everyone Except One Customer | HackerNoon

Holiday marketing is often a losing battle for small businesses against bigger brands with substantial budgets.
Instead of traditional marketing tactics, focus on one impactful campaign targeting a specific individual.
moreconsumer-behavior
#brand-loyalty

Council Post: Making The Most Of Holiday Campaigns For Lasting Brand Impact

Holiday marketing requires a balance between short-term sales boosts and long-term brand building for sustained success.

Council Post: 20 Tips For Launching A Winning Holiday Marketing Strategy

Creating a holiday marketing strategy requires personalization, emotional connection, and value-driven offers, rather than simply relying on discounts.

Council Post: Making The Most Of Holiday Campaigns For Lasting Brand Impact

Holiday marketing requires a balance between short-term sales boosts and long-term brand building for sustained success.

Council Post: 20 Tips For Launching A Winning Holiday Marketing Strategy

Creating a holiday marketing strategy requires personalization, emotional connection, and value-driven offers, rather than simply relying on discounts.
morebrand-loyalty

Best Ads of the Week: Liquid Death's Pit Diaper & Powerade's Athletes Code

This week's campaigns showcase creativity, emotion, and absurdity, touching on themes such as mental health, community spirit, and pop culture nostalgia.
#personalization

Creative Strategies To Reach People Who Ignore Emails, Calls, Or Texts

Creative outreach strategies are essential for connecting with busy professionals who avoid traditional methods.

Top Marketing Strategies for Holidays: Boost Your Seasonal Success

Early planning for holiday marketing captures customer attention before the busy season.
Multi-channel marketing significantly improves customer engagement and conversion rates.
Personalization and community support enhance brand loyalty during the holidays.

Creative Strategies To Reach People Who Ignore Emails, Calls, Or Texts

Creative outreach strategies are essential for connecting with busy professionals who avoid traditional methods.

Top Marketing Strategies for Holidays: Boost Your Seasonal Success

Early planning for holiday marketing captures customer attention before the busy season.
Multi-channel marketing significantly improves customer engagement and conversion rates.
Personalization and community support enhance brand loyalty during the holidays.
morepersonalization
#e-commerce

Digiday+ Research: E-commerce faces competition this holiday season, while brands focus social content on hauls and unboxing

Brands are shifting from e-commerce towards social commerce for holiday sales, responding to changing consumer habits.

Why Google Shopping turned holiday gift-giving into a game show

Google's new game show series 'Can You Gift It?' combines holiday spirit and competition with celebrity pairings to engage shoppers.

Digiday+ Research: E-commerce faces competition this holiday season, while brands focus social content on hauls and unboxing

Brands are shifting from e-commerce towards social commerce for holiday sales, responding to changing consumer habits.

Why Google Shopping turned holiday gift-giving into a game show

Google's new game show series 'Can You Gift It?' combines holiday spirit and competition with celebrity pairings to engage shoppers.
moree-commerce

Walmart is betting this holiday movie can get you to spend more

Walmart's new strategy includes launching its first shoppable feature film this holiday season.
The goal is to encourage viewers to shop more by keeping them engaged with longer content.

7 Innovative Holiday Marketing Ideas to Help Your Brand Stand Out | Entrepreneur

Holiday marketing should focus on creating memorable connections with audiences beyond the shopping rush.
Innovative holiday marketing ideas are essential for brands to differentiate themselves during the competitive season.

Branded holiday packaging: Strengthen your business identity - London Business News | Londonlovesbusiness.com

Branded holiday packaging enhances customer experience and reinforces brand identity, fostering customer loyalty during the competitive holiday season.
#retail-strategy

Modern Retail+ Research: The 2024 playbook for holiday marketing and commerce

Retail brands are increasingly targeting new customers for holiday marketing campaigns, reflecting a shift in strategy ahead of the crucial sales season.

Macy's chief marketer on why telling a cohesive marketing story is crucial

Macy's holiday campaign aims to connect with consumers' emotions while showcasing a humanized gift guide,

Macy's CMO on why telling a cohesive marketing story is crucial

Macy's holiday campaign, featuring Alison Brie, aims to enhance consumer engagement by personalizing the shopping experience during a crucial retail season.

Modern Retail+ Research: The 2024 playbook for holiday marketing and commerce

Retail brands are increasingly targeting new customers for holiday marketing campaigns, reflecting a shift in strategy ahead of the crucial sales season.

Macy's chief marketer on why telling a cohesive marketing story is crucial

Macy's holiday campaign aims to connect with consumers' emotions while showcasing a humanized gift guide,

Macy's CMO on why telling a cohesive marketing story is crucial

Macy's holiday campaign, featuring Alison Brie, aims to enhance consumer engagement by personalizing the shopping experience during a crucial retail season.
moreretail-strategy

Appy Pie design simplifies marketing for Black Friday, Cyber Monday and Thanksgiving campaigns - London Business News | Londonlovesbusiness.com

Appy Pie Design simplifies graphic design for holiday promotions, enabling businesses to create effective marketing materials easily.

How Coca-Cola's AI Holiday Ad Went From Praise To Rage

Coca-Cola's AI remake of a classic ad faced backlash despite initial positive reception, revealing consumer concerns over AI in advertising.

Target Shifts Holiday Marketing Strategy With Two Campaigns

Target launches Kris, a modern Santa figure, to help shoppers with holiday shopping dilemmas while promoting joy and practicality.
#consumer-engagement

Digiday+ Research: Deloitte, Wrangler and other execs dig into holiday marketing strategies

Marketers must focus on personalized communication and thoughtful engagement to effectively reach consumers during the busy holiday shopping season.

Council Post: How To Leverage Social Shopping: 16 Holiday Tips For Brands

Social shopping is being integrated into year-end strategies to enhance buyer convenience and marketing effectiveness during the holiday season.

4 Marketing Approaches for the Holidays - GREY Journal

Brands should start preparing holiday marketing strategies early for optimal consumer engagement and sales during the Christmas season.

Digiday+ Research: Deloitte, Wrangler and other execs dig into holiday marketing strategies

Marketers must focus on personalized communication and thoughtful engagement to effectively reach consumers during the busy holiday shopping season.

Council Post: How To Leverage Social Shopping: 16 Holiday Tips For Brands

Social shopping is being integrated into year-end strategies to enhance buyer convenience and marketing effectiveness during the holiday season.

4 Marketing Approaches for the Holidays - GREY Journal

Brands should start preparing holiday marketing strategies early for optimal consumer engagement and sales during the Christmas season.
moreconsumer-engagement

Some brands are turning to out-of-home to stand out during a noisy holiday season

Companies are shifting towards analog advertising due to rising digital ad costs amidst election season competition.

Illuma Partners with PubMatic to Enhance Seasonal Holiday Campaigns with Contextual-AI

Illuma partners with PubMatic to enhance contextual advertising capabilities for the holiday season using privacy-friendly solutions.
#e-commerce-strategies

Council Post: How To Use Black Friday To Create Year-Round Customers

Retaining new customers is crucial for brands amid predicted decreases in discretionary spending during the holiday season.

Council Post: How 15 Agencies Are Preparing Now For Successful Holiday Campaigns

Advance planning for holiday campaigns is crucial for effectiveness and cost management.

Council Post: How To Use Black Friday To Create Year-Round Customers

Retaining new customers is crucial for brands amid predicted decreases in discretionary spending during the holiday season.

Council Post: How 15 Agencies Are Preparing Now For Successful Holiday Campaigns

Advance planning for holiday campaigns is crucial for effectiveness and cost management.
moree-commerce-strategies

Amazon Rolls Out Collages for Influencer Storefronts - Lindsey Gamble

Amazon's Collages for Storefronts simplifies product recommendations for creators, enhancing compliance and convenience.
The new feature is expected to increase collage content, especially for holiday promotions.

Dos and don'ts of pitching holiday gift guides - PR Daily

Start pitching gift guides by Labor Day for effective holiday coverage.
Highlight affiliate marketing in pitches to attract media interest.
Provide key product information in a clear, bulleted format for convenience.

X Shares Holiday Engagement Insights to Attract Marketing Spend

Holiday season is a prime time for shopping on X, with users more active and engaged.
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