"We discovered around 60% of people like to treat the holiday gifting period as a little bit of friendly competition, like, 'Who's going to give the best gift?' So we centered an entire campaign all around this [idea]."
"We wanted people who had that really good friendly competition vibe with each other, because if you think about gift giving, it's usually for your close friends or people in your family."
"Each episode featured Kimmel and a pair of celebrities who competed in tasks reminiscent of 'The Price Is Right' and 'The Dating Game' from a retro-styled game show set."
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