"Along with its famous menu, McDonald's is equally recognizable (and memorable) by its iconic golden arches logo. Millions of kids, parents, and other weary travelers have long searched stretches of highway, looking for that legendary logo so that they could pull off the road and have a burger. Yet those famed arches have a history that is almost as topsy-turvy as the trials and tribulations of the McDonald's brothers themselves."
"The original golden arch design, developed in 1968, was modeled after a unique architectural feature found on the earlier McDonald's restaurants. These locations featured swooping, neon-lit gold arches, one on each side of the building. Dick McDonald sketched out the initial vague idea in 1952, which was then perfected by architect Stanley Clark Meston and used on the first McDonald's franchise location in Phoenix, Arizona in 1953."
McDonald's visual identity transformed significantly from 1940 to 1968. The company originated from a family-run drive-up stand and developed its first logo in 1940. Architectural neon arches appeared on early restaurant buildings in the early 1950s. Dick McDonald proposed a vague arch idea in 1952 that architect Stanley Clark Meston refined for the first franchise location in Phoenix in 1953. Each physical arch stood 25 feet tall and, when seen from a certain angle on the road, visually combined to form a large M. The golden-arch design was standardized in 1968.
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