'The most controversial rebrand of the year': Understanding the tightrope that legacy brands like Jaguar walk during a rebrand
Legacy brands like Jaguar struggle to modernize without losing historical identity, particularly amidst cultural shifts and the demand for contemporary aesthetics.
IDA Ireland needed 428k rebrand to end 'confusion' and 'fatigue'
IDA Ireland's brand is often misidentified and has been hindered by internal confusion and non-adherence to brand guidelines.
5 Indicators Your Business Needs a Rebrand | Entrepreneur
A strong brand significantly impacts a company's revenue and sales volume, necessitating periodic rebranding for alignment with product changes or market shifts.
Rebranding relevance: How PR can breathe new life into tired brands - PR Daily
Brands must innovate to stay relevant as trends and perceptions change.
Even Robin Hood hates Nottingham Building Society's new logo
Nottingham Building Society has rebranded, dropping its iconic Robin Hood logo for a new design, reflecting a modern identity.
The rebranding has faced backlash from the community, who feel it undermines the company's historical ties to Nottingham.
'The most controversial rebrand of the year': Understanding the tightrope that legacy brands like Jaguar walk during a rebrand
Legacy brands like Jaguar struggle to modernize without losing historical identity, particularly amidst cultural shifts and the demand for contemporary aesthetics.
IDA Ireland needed 428k rebrand to end 'confusion' and 'fatigue'
IDA Ireland's brand is often misidentified and has been hindered by internal confusion and non-adherence to brand guidelines.
5 Indicators Your Business Needs a Rebrand | Entrepreneur
A strong brand significantly impacts a company's revenue and sales volume, necessitating periodic rebranding for alignment with product changes or market shifts.
Rebranding relevance: How PR can breathe new life into tired brands - PR Daily
Brands must innovate to stay relevant as trends and perceptions change.
Even Robin Hood hates Nottingham Building Society's new logo
Nottingham Building Society has rebranded, dropping its iconic Robin Hood logo for a new design, reflecting a modern identity.
The rebranding has faced backlash from the community, who feel it undermines the company's historical ties to Nottingham.
Are brands crossing a line in the pursuit of relevance?
Brands often exploit viral trends for marketing, sometimes without consideration for the individuals involved.
The Daniel Barlow meme showcases a troubling lack of emotional intelligence in brand responses.
Social Media/Instagram Post Templates for Product Promotions and Sales
Modern, minimalist product promotion templates enhance brand visibility on social media platforms while maintaining a consistent and professional image.
How to make a side hustle look professional on Instagram
Instagram can effectively promote side hustles, but requires strategy and branding for success.
Are brands crossing a line in the pursuit of relevance?
Brands often exploit viral trends for marketing, sometimes without consideration for the individuals involved.
The Daniel Barlow meme showcases a troubling lack of emotional intelligence in brand responses.
Social Media/Instagram Post Templates for Product Promotions and Sales
Modern, minimalist product promotion templates enhance brand visibility on social media platforms while maintaining a consistent and professional image.
How to make a side hustle look professional on Instagram
Instagram can effectively promote side hustles, but requires strategy and branding for success.
That'll do the TRiC: The studio that feeds off companionship and culture
TRiC successfully merges strategic thinking and creativity, offering diverse design services while emphasizing adaptability and fresh perspectives in their work.
POGs are officially back, and ready to cash in on the '90s craze
The POG game is experiencing a resurgence with new products and digital initiatives for a new generation.
Spotify's new brand direction could be the beginning of the end
Spotify's expansion into video and podcasts risks alienating its core music-loving audience and complicating its brand identity.
Here's why nobody uses these colours in logo design
Color choice is crucial in branding; rare colors can offer differentiation but face legibility challenges.
The new Slipknot logo is a real Disasterpiece
Slipknot fans are upset about changes to the band's iconic 'S' logo in new merchandise.
I really don't believe the Coca-Cola logo is hiding a secret message
The Coca-Cola logo's supposed hidden smile lacks historical basis and appears to be a coincidental interpretation rather than a conscious design element.
I wish the new WWE RAW logo was a knockout
WWE RAW's new logo is facing backlash for being overcomplicated and not living up to fan expectations.
Here's why nobody uses these colours in logo design
Color choice is crucial in branding; rare colors can offer differentiation but face legibility challenges.
The new Slipknot logo is a real Disasterpiece
Slipknot fans are upset about changes to the band's iconic 'S' logo in new merchandise.
I really don't believe the Coca-Cola logo is hiding a secret message
The Coca-Cola logo's supposed hidden smile lacks historical basis and appears to be a coincidental interpretation rather than a conscious design element.
I wish the new WWE RAW logo was a knockout
WWE RAW's new logo is facing backlash for being overcomplicated and not living up to fan expectations.
KFC Sues Church's Texas Chicken Over 'Original Recipe' | Entrepreneur
KFC is suing Church's Texas Chicken over the use of 'original recipe' in advertising, claiming it dilutes their brand.
The new Professional Women's Hockey League just pulled off a major branding feat
The PWHL has successfully launched distinct team names and jerseys, amplifying its branding and engaging a growing fanbase in women's hockey.
How To Leverage Podcast Branding To Attract Fans (2024) - Shopify
Podcast branding is crucial for establishing a recognizable and consistent identity for your show, combining audio and visual elements.
The new MSN logo feels like a journey back in time
Microsoft has revived its MSN brand almost 30 years after its launch, aiming to consolidate its shopping, gaming, and news services under a nostalgic logo.
Dynamic 3D visuals are transforming brand identity | App Developer Magazine
Companies like QuestOne are redefining brand identity using innovative technologies, specifically dynamic 3D visuals, to enhance engagement and communication of values.
Dill toothpaste and pickle margaritas: How Grillo's wacky pickle collabs have made the brand blow up
Grillo's distinguishes itself in the crowded pickle market through unique branding strategies and humorous product collaborations.
ChatGPT's new web address was wildly expensive...
OpenAI's acquisition of chat.com for over $15 million reflects a strategic move to enhance its branding and user experience with conversational AI.
What Are Eskimo Pies Now Called? - Tasting Table
The ice-cream classic Eskimo Pies is rebranded as Edy's Pies to address its derogatory name and align with contemporary cultural sensitivities.
Positioning Your Brand: Insights for Effective Marketing Strategy
Prioritizing customer needs over competition is crucial for effective branding and marketing strategies.
Inside NASA's branding for its biggest mission in years
NASA's Artemis missions are significant as they aim to send the first woman and person of color to orbit and land on the moon.
Kamala Harris' Las Vegas Sphere takeover is a shining branding move
Kamala Harris's campaign uses innovative branding to empower voters.
The Las Vegas Sphere represents a new frontier in political advertising.
How 'Dopamine Design' took over your TikTok feed-and then moved to store shelves
Dopamine Design transforms grocery packaging by using bold colors and shapes to create instant emotional connections and trigger the brain's reward system.