#branding

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#design
Graphic design
fromCreative Bloq
3 weeks ago

Nope, your logo didn't fail because 'people don't like change' - it's because it's not as good as these

Bad rebranding is often met with backlash because it fails to meet design standards, not simply due to resistance to change.
Graphic design
fromCreative Bloq
1 week ago

'The goal is emotional resonance': how to create a standout brand in 2025

A standout brand is consistently distinctive and emotionally engaging across all touchpoints.
Women in technology
fromCreative Bloq
3 weeks ago

Penis envy be gone! This rebellious branding is smashing women's health stigmas

Evvy's branding is an unapologetic departure from traditional feminine stereotypes in women's health, utilizing bold designs and honest messaging.
UX design
fromMedium
3 weeks ago

Designing the Invisible: How Systems, Services & Behavioral Design Shape Everyday Experiences

Design goes beyond aesthetics to support user experiences throughout their journey.
The hidden systems and psychological triggers of design are crucial for creating lasting impacts.
Graphic design
fromItsnicethat
6 days ago

Big Cartel's big rebrand by How&How throws caution to the wind

The brand's strategy focuses on a distinctive and empowering identity that balances boldness and relatability.
fromMedium
3 weeks ago
UX design

Designing the Invisible: How Systems, Services & Behavioral Design Shape Everyday Experiences

Graphic design
fromCreative Bloq
3 weeks ago

Nope, your logo didn't fail because 'people don't like change' - it's because it's not as good as these

Bad rebranding is often met with backlash because it fails to meet design standards, not simply due to resistance to change.
Graphic design
fromCreative Bloq
1 week ago

'The goal is emotional resonance': how to create a standout brand in 2025

A standout brand is consistently distinctive and emotionally engaging across all touchpoints.
Women in technology
fromCreative Bloq
3 weeks ago

Penis envy be gone! This rebellious branding is smashing women's health stigmas

Evvy's branding is an unapologetic departure from traditional feminine stereotypes in women's health, utilizing bold designs and honest messaging.
UX design
fromMedium
3 weeks ago

Designing the Invisible: How Systems, Services & Behavioral Design Shape Everyday Experiences

Design goes beyond aesthetics to support user experiences throughout their journey.
The hidden systems and psychological triggers of design are crucial for creating lasting impacts.
Graphic design
fromItsnicethat
6 days ago

Big Cartel's big rebrand by How&How throws caution to the wind

The brand's strategy focuses on a distinctive and empowering identity that balances boldness and relatability.
fromMedium
3 weeks ago
UX design

Designing the Invisible: How Systems, Services & Behavioral Design Shape Everyday Experiences

fromArs Technica
9 hours ago

Trump Org launches $47/month wireless service, teases odd $499 phone

"The T1 Phone is being launched by Trump Mobile, priced at $499, offering a lower cost alternative to Apple's products amid concerns over market competition."
Apple
#logo-design
fromSearch Engine Roundtable
14 hours ago

Microsoft Tests Removing Its Name From Bing Search Box

Microsoft is testing the simplification of its branding on Bing search results by removing the name 'Microsoft' from the logo, leaving just 'Bing' and the Microsoft logo.
Mobile UX
#technology
Apple
fromwww.mercurynews.com
2 weeks ago

Apple to launch iOS 26, macOS 26 in major rebrand tied tosoftware redesigns

Apple plans to rename its operating systems using the launch year to streamline branding and reduce confusion.
Apple
fromwww.mercurynews.com
2 weeks ago

Apple to launch iOS 26, macOS 26 in major rebrand tied tosoftware redesigns

Apple plans to rename its operating systems using the launch year to streamline branding and reduce confusion.
#seo
Marketing tech
fromBusiness Matters
1 month ago

SEO audits that actually work: beyond checklists and into business results

Most SEO audits lack actionable insights and focus too much on technical factors rather than user intent and brand perception.
Marketing tech
fromBusiness Matters
1 month ago

SEO audits that actually work: beyond checklists and into business results

Most SEO audits lack actionable insights and focus too much on technical factors rather than user intent and brand perception.
fromTasting Table
3 days ago

Here's How Diet Coke Got Its Name - Tasting Table

Coca-Cola faced challenges in marketing its sugar-free version, eventually naming it Diet Coke due to legal advice on trademark representation, highlighting the significance of branding.
Coffee
#reputation
Graphic design
fromCreative Bloq
3 weeks ago

What will Reputation (Taylor's Version) look like? The clues are hidden in plain sight

Taylor Swift's new album announcement and artwork are highly anticipated, especially regarding its reflections of her current successful brand.
Startup companies
fromFast Company
3 days ago

Law firms have a new way to attract clients and talent: Stand up to Trump

Elite law firms are undergoing a crucial brand test regarding their response to the Trump administration's pressures.
Firms resisting Trump's actions seem to fare better in reputation than those who cut deals.
#marketing
Fashion & style
fromhttps://scoop.upworthy.com
4 weeks ago

'Payless' created a fake luxury brand to trick influencers. Spoiler alert: everyone fell for it

Payless successfully challenged consumer perceptions of luxury and brand value by presenting budget shoes as high-end fashion.
The Palessi marketing experiment revealed how consumers often associate price with quality and luxury.
Marketing tech
fromBig Think
4 weeks ago

The David Aaker interview: "Trust is vital and fragile"

In an era of skepticism and information overload, successful branding requires engagement and partnership with consumers.
fromForbes
5 days ago
Marketing tech

Tracksuit's $25M Raise Shows Why Brand Metrics Are The Next Growth Engine

Fashion & style
fromhttps://scoop.upworthy.com
4 weeks ago

'Payless' created a fake luxury brand to trick influencers. Spoiler alert: everyone fell for it

Payless successfully challenged consumer perceptions of luxury and brand value by presenting budget shoes as high-end fashion.
The Palessi marketing experiment revealed how consumers often associate price with quality and luxury.
Marketing tech
fromBig Think
4 weeks ago

The David Aaker interview: "Trust is vital and fragile"

In an era of skepticism and information overload, successful branding requires engagement and partnership with consumers.
fromForbes
5 days ago
Marketing tech

Tracksuit's $25M Raise Shows Why Brand Metrics Are The Next Growth Engine

Graphic design
fromCreative Bloq
6 days ago

The challenges of branding in 2025: from staying relevant to designing for Gen Z

Branding awards are crucial but challenging to judge due to diverse project contexts and varying success criteria.
#entrepreneurship
Startup companies
fromEntrepreneur
2 weeks ago

10 Storytelling Strategies That Make Startups Impossible to Ignore | Entrepreneur

Strategic storytelling is crucial for engaging audiences during pitches, outperforming traditional metrics and statistics.
Startup companies
fromTasting Table
2 weeks ago

12 Rejected Food Pitches From Shark Tank That Went On To Become Successful - Tasting Table

Shark Tank can be a double-edged sword for entrepreneurs; some thrive with or without deals.
fromEntrepreneur
1 week ago
Growth hacking

Lauryn Bosstick's Multi-Million-Dollar Playbook: Build an Audience First, Then Create Products Just for Them | Entrepreneur

Startup companies
fromEntrepreneur
2 weeks ago

10 Storytelling Strategies That Make Startups Impossible to Ignore | Entrepreneur

Strategic storytelling is crucial for engaging audiences during pitches, outperforming traditional metrics and statistics.
Startup companies
fromTasting Table
2 weeks ago

12 Rejected Food Pitches From Shark Tank That Went On To Become Successful - Tasting Table

Shark Tank can be a double-edged sword for entrepreneurs; some thrive with or without deals.
fromEntrepreneur
1 week ago
Growth hacking

Lauryn Bosstick's Multi-Million-Dollar Playbook: Build an Audience First, Then Create Products Just for Them | Entrepreneur

#user-experience
fromWIRED
1 week ago

The Dell 14 Plus Tries Its Best to Reset Dell's Laptops

The Dell 14 Plus is aimed at balance, offering quality and value but lacking in configuration options to fully classify it as a budget-friendly laptop.
Apple
fromTasting Table
1 week ago

What Does E.L. Fudge Mean From The Famous Keebler Cookies? - Tasting Table

E.L. Fudge Sandwich Cookies embodies a rich history; their name, E.L. Fudge, represents 'Everybody Loves' Fudge, linking the iconic snack to whimsical Keebler lore.
SF food
#marketing-strategy
Graphic design
fromCreative Bloq
1 week ago

Turns out the Corona logo has been hiding a secret in plain sight

Corona's 'Hidden Sunsets' campaign captures a moment of sunset serenity through innovative rebranding of its iconic packaging.
Graphic design
fromCreative Bloq
1 week ago

Turns out the Corona logo has been hiding a secret in plain sight

Corona's 'Hidden Sunsets' campaign captures a moment of sunset serenity through innovative rebranding of its iconic packaging.
National Hockey League
fromFast Company
1 week ago

Why the NHL's Stanley Cup is the most authentically human trophy in major sports

The NHL transformed the Stanley Cup into a revered symbol of achievement through exclusivity, traditions, and a focus on physical legacy.
LA food
fromTasting Table
1 week ago

Why Is Rao's Sauce So Expensive? - Tasting Table

Rao's pasta sauce redefined jarred sauces with premium ingredients and a strong brand image, leading to substantial sales growth.
fromESPN.com
2 weeks ago

Orlando Magic bring back star logo, pinstripes, retro look in new uniforms

"The jerseys are a nostalgic tribute to a favorite of the Magic's fanbase, incorporating elements that bridge the old and new of the franchise."
Washington Wizards
Web design
fromForbes
1 week ago

Website Projects Can Cause Internal Tension-Here's How To Navigate It

Managing stakeholder opinions is as crucial as the website design process itself.
fromCreative Bloq
1 week ago

Is it just me who thinks Trump's new Presidential portrait looks like his mugshot?

Trump's new portrait is a symbol of his brand, reflecting a serious evolution in how he wishes to be perceived as a leader.
US politics
#cannabis
NYC startup
fromstupiddope.com
3 weeks ago

Black & Veteran Owned, NY MadeSilly Nice Weed Is Selling Out for a Reason | stupidDOPE | Est. 2008

Silly Nice stands out for its authentic approach to cannabis, combining quality craftsmanship with a commitment to the community.
NYC startup
fromstupiddope.com
3 weeks ago

Black & Veteran Owned, NY MadeSilly Nice Weed Is Selling Out for a Reason | stupidDOPE | Est. 2008

Silly Nice stands out for its authentic approach to cannabis, combining quality craftsmanship with a commitment to the community.
fromForbes
2 weeks ago

How To Go From Zero To Client In Less Than 24 Hours

When facing a financial emergency, establishing a memorable brand and strong networking can enable you to land a client quickly despite the pressing need for funds.
Startup companies
fromDigiday
2 weeks ago

Pride, but no budget: LGBTQ+ creators hit by ad spend drop

In our data, these changes are more pronounced amongst federal contractors, because of the threat to their business. That, obviously, was not a dynamic that companies were working with in 2024.
SF LGBT
Graphic design
fromCreative Bloq
2 weeks ago

Why logos are so much more than graphic marks

A logo is a vital branding asset that embodies values, creates connections, and requires continuous investment to maintain its significance.
Startup companies
fromInc
2 weeks ago

How Brands Can Rebuild Their Reputations After Losing Customer Trust

Comeback narratives engage us by showcasing grit and transformation, appealing emotionally to our desire for redemption and resilience.
fromGSMArena.com
2 weeks ago

Nothing Phone (3) won't have this unique Nothing feature

Nothing has announced that the Phone (3) will not feature the iconic Glyph LED lights, a significant change for its branding and design.
Mobile UX
fromSkift Meetings
3 weeks ago

Experiential Marketing for Events: 21+ Examples That Actually Worked

Experiential marketing takes memorable moments and turns them into brand stories that engage consumers, encouraging them to share and remember the experience.
Social media marketing
Marketing
fromFast Company
3 weeks ago

Exclusive: Lipton's new brand wants to be everyone's cup of tea

Lipton is revitalizing its brand identity to maintain relevance amid competition and evolving market dynamics.
#digital-marketing
fromSilicon Canals
3 weeks ago
Marketing tech

Build in Amsterdam acquired by Front Row

Front Row acquired Build in Amsterdam to enhance its end-to-end e-commerce services and reduce fragmentation in the direct-to-consumer market.
fromForbes
1 month ago
Social media marketing

The New Digital Marketing Playbook's 7 Major Trends

Digital branding focuses on trust, community, and adaptability rather than just budget and followers.
Authenticity and transparency are crucial for connecting with today's consumers.
Marketing tech
fromSilicon Canals
3 weeks ago

Build in Amsterdam acquired by Front Row

Front Row acquired Build in Amsterdam to enhance its end-to-end e-commerce services and reduce fragmentation in the direct-to-consumer market.
Social media marketing
fromForbes
1 month ago

The New Digital Marketing Playbook's 7 Major Trends

Digital branding focuses on trust, community, and adaptability rather than just budget and followers.
Authenticity and transparency are crucial for connecting with today's consumers.
fromeLearning
4 weeks ago

Mastering Headers and Footers in E-Learnings - eLearning

Branding in e-learning is not just about aesthetics—it establishes credibility, trust, and engagement among learners.
Graphic design
fromTasting Table
4 weeks ago

Who's The Girl In The Wendy's Logo? - Tasting Table

The little girl in the Wendy's logo isn't just a made-up character; she's the real-life daughter of founder Dave Thomas, who inspired the restaurant's name.
Silicon Valley food
Graphic design
fromClickUp
1 month ago

Free Figma Style Guide Templates to Create Consistent Designs

Design inconsistency can be easily avoided with a comprehensive style guide.
Figma templates simplify the style guide creation process, enhancing design consistency.
A strong mission statement should guide the choice of design elements.
Social media marketing
fromThe Drum
1 month ago

It is time for influencers to be shaping, not just selling, your brand

Influencers are essential in shaping modern branding, requiring brands to adapt and embrace cultural participation.
fromenglish.elpais.com
1 month ago

What will become of Juan Valdez, Colombia's mustached coffee icon?

Since he was first introduced in 1959, Juan Valdez has become an iconic symbol of Colombian coffee, captivating audiences with his warm demeanor and quality product.
Coffee
#streaming
Media industry
fromstupidDOPE | Est. 2008
1 month ago

Max Reverts to HBO Max, Reviving Its Iconic Brand Identity Amid Strategic Shifts | stupidDOPE | Est. 2008

Warner Bros. Discovery reverts streaming service name back to HBO Max to emphasize brand prestige and address consumer confusion.
Media industry
fromstupidDOPE | Est. 2008
1 month ago

Max Reverts to HBO Max, Reviving Its Iconic Brand Identity Amid Strategic Shifts | stupidDOPE | Est. 2008

Warner Bros. Discovery reverts streaming service name back to HBO Max to emphasize brand prestige and address consumer confusion.
#hbo-max
fromHackernoon
1 year ago

BC.GAME Unveils New Logo, Strengthens Crypto Integration In iGaming Ecosystem | HackerNoon

BC.GAME has introduced a new logo and slogan "Stay Untamed" to reflect its ongoing evolution and commitment to bridging traditional gaming with blockchain innovations.
Cryptocurrency
Marketing tech
fromTearsheet
1 month ago

Announcing: These companies are the winners of Tearsheet's 2025 Marketing Awards - Tearsheet

Tearsheet's Marketing Awards recognize innovation in financial services marketing, focusing on customer acquisition and branding.
April's 'Dream Big, Sleep Easy' campaign exemplified creativity, sparking engagement and partnerships at Money 20/20.
Citi transformed its email marketing approach, setting a new standard in product promotion.
fromForbes
1 month ago

Podcasting: Giving Your Marketing The Earworm Edge

Examining our content strategy, we've found that our podcast serves as a central piece, creating consistent messaging across all platforms through the Umbrella Strategy.
Podcast
NYC food
fromNew York Post
1 month ago

Jean-Georges and celeb fave Mark Hotel accused of knocking off famed Montauk Clam Bar

The Mark Clam Bar's branding resembles an iconic Montauk clam shack, causing confusion and legal action.
Social media marketing
fromPhys
1 month ago

Study gauges what affects professional women soccer players' social media brands

Social media branding strategies can negatively impact women's soccer players' followings when combined with men's team accounts.
Official team accounts significantly enhance athlete engagement and followership on social media.
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