#branding

#branding

In 1827, in the small Tuscan town of Sansepolcro, Italy, Giulia Buitoni-a mother and home cook-became so well known for her starchy noodles that she decided to launch a pasta business. She didn't have much money, so she traded her most valuable necklace for a pasta machine. The trade was well worth it. Buitoni pasta was an instant success in Italy, and within the century, the company was selling its pasta around the world.

Starting a business from scratch may feel overwhelming, but the journey becomes easier with clear steps. Begin by finding a problem to solve and making sure there's real demand for your idea. Create a simple plan that covers your goals, budget, and strategy. Secure the right funding, complete the legal formalities, and focus on building a strong brand presence. Start small, test your product or service, and improve based on feedback. Use marketing to reach your audience and grow steadily.

To start, the pianos are supposedly strategic in helping to keep travelers calm in what is a universally stressful setting. Historically, somewhere around 30-40% of travelers reported being nervous about flying, but in the past year - in light of the uptick in aviation incidents - that number has risen to 67%, according to a poll commissioned by The Points Guy. Music, when it's played well, can be instrumental in easing nerves on a subconscious level.

For more than three decades, PATRÓN has held a steady place at the forefront of premium tequila, its iconic bottle and bee emblem instantly recognizable on backbars around the world. Now, for the first time in 36 years, the brand is reintroducing its look with a refreshed bottle and packaging design. While the tequila itself - made from only three natural ingredients - remains unchanged, the new design reflects both a reverence for tradition and a bold step into the future of luxury spirits.

In 1913, German immigrant Richard Hellmann opened a Manhattan deli on Columbus Avenue, serving a classic homemade mayo so popular that customers began buying it by the jar. Originally producing two versions, the literal blue ribbon signified the distinction. Within a few years, demand outgrew the counter. Production moved from the deli to a small factory, and the Hellmann's Blue Ribbon Mayonnaise went into clear glass jars that showed exactly what you were buying.

If you've ever ordered from Jersey Mike's, you're probably no stranger to its tasty subs, along with the sticker shock from the high prices, especially compared to other chains like Subway or Jimmy John's. Why the sandwich shop is so expensive is largely up for debate. Jersey Mike's high prices might come down to its use of quality, fresh ingredients, supported by the shop's slogans like "made right in front of you," "authentic," and "a sub above."

"by pulling visual cues from both and letting them play off each other. From the health side, we leaned into signals of credibility - like clear typography, layered information, and a structured architecture that communicates function without feeling clinical." "From the soda side, we brought in energy and joy - bright color gradients, an expressive wordmark, bold flavor language, and even character illustrations that channel the playful spirit of mainstream soft drinks," he adds.

On August 19, Cracker Barrel rolled out a new logo as part of its fall campaign. A week later, the Lebanon, Tennessee-based chain announced that its "Old Timer" logo, complete with a man known as Herschel, leaning on a barrel, would return. Some influential conservatives, including Donald Trump Jr., criticized the new logo, which removed Uncle Herschel and the barrel shortly after its announcement. While companies have triggered backlash with design changes before, Cracker Barrel became a target of the president's vocal base.

While large enterprises and small and mid-sized businesses (SMBs) operate in fundamentally different ways-from workflows to budgeting-they are united by the common need for a strong, strategic digital identity. Whether you're a founder building your first website, or a multinational corporation managing multiple sub-brands, the business need to establish a solid, secure, and memorable digital identity doesn't fade. A digital identity rooted in a strategic domain name is essential to growth, customer engagement, and long-term brand value, regardless of company size.

Maybe someone whispered in the branding team's ear: "Put as much daylight as possible between the new brand and Comcast, by making the new name as ridiculous as can be. We want no part of the lefty network." Truthfully, I think Comcast is just another media conglomerate in the bag for . That's just my humble opinion, although there is some reporting around it.

The new Eurovision logo features distinct tweaks to the well-loved design first debuted back in 2004, taking on a more rounded, juvenile look.

Olive Garden's mints are distinct with custom branding, featuring a green top and brown bottom, differentiating them from standard Andes mints which have all-brown packaging.

Delta has officially declared that we're entering the era of the 'lifestyle airline,' emphasizing a shift from merely flying to a luxury, personalized travel experience.

"I looked at the challenge as: How do we make Chili's relevant again?" This highlights the focus on revitalizing the brand to attract past customers and new diners alike.

The recent deal between Netflix and WWE includes heavy branding on the mat and ring posts, which became visible only during live broadcasts.

Construction marketing is the engine that gets you seen before the handshake. It serves as digital scaffolding to support your brand when external factors get shaky.

Bouquet, a collection of infused flavoured syrups for cocktails, coffees and more, is the brainchild of food scientist and innovator Caroline Lafleur.

In today’s ad landscape, brands are faced with a diluted performance marketing approach that struggles to connect with consumers who have become harder to reach.

Trump's commentary on Sidney Sweeney's ad for American Eagle highlights her popularity and acting talent, drawing connections to Sidney Poitier's legacy as an iconic actor.

The FIABA tables reflect flowing curves and meticulous detailing, inspired by the name of a bird, showcasing the brand's unique design philosophy.

Cuteness in branding taps into deep nurturing instincts, boosting appeal through empathy and playfulness. It commands attention and influences spending in powerful ways.

The American landscape used to be covered in Benningan's, Arthur Treachers, and Chi-Chi's restaurants, which at one time or another all probably seemed like the next big thing.

Spotify has won the B2B category at the Drum Awards by successfully promoting itself as a video-plus-audio platform, overcoming its initial perception as purely a digital audio service.

In 2025, cultural trends move faster and more fragmented than ever, compelling brands to decode cultural chaos to achieve success.

We've been in this state of uniformity for some time now, even before AI showed up. Right now, most brand interactions happen in a box on your phone.