'The most controversial rebrand of the year': Understanding the tightrope that legacy brands like Jaguar walk during a rebrand
Legacy brands like Jaguar struggle to modernize without losing historical identity, particularly amidst cultural shifts and the demand for contemporary aesthetics.
Drawing Attention in a Distracted World: The Success of Sponsored Content
Sponsored content effectiveness is driven by strategic engagement and audience understanding.
Brands can optimize their marketing strategies by analyzing consumer responses to different types of sponsored content.
World's Best Brands United States
Brands are defined by consumer perceptions and play crucial roles in preferences and spending behavior.
Bath & Body Works successfully expanded its audience through strategic marketing targeting men.
Snack icon Hostess just rebranded to satisfy a more modern sweet tooth
Hostess has unveiled a refreshed logo and packaging in an effort to modernize the brand and appeal to new audiences.
From Founder To Influencer: 3 Actionable Steps To Establish Thought Leadership
Storytelling is essential for businesses to connect with audiences and establish trust, primarily through sharing founders' experiences.
The Trust Factor: Harnessing Empathy and Authority to Build a Magnetic Brand
Most brands tell the wrong story, positioning themselves as heroes instead of guides, ultimately costing them trust and connection with their audience.
'The most controversial rebrand of the year': Understanding the tightrope that legacy brands like Jaguar walk during a rebrand
Legacy brands like Jaguar struggle to modernize without losing historical identity, particularly amidst cultural shifts and the demand for contemporary aesthetics.
Drawing Attention in a Distracted World: The Success of Sponsored Content
Sponsored content effectiveness is driven by strategic engagement and audience understanding.
Brands can optimize their marketing strategies by analyzing consumer responses to different types of sponsored content.
World's Best Brands United States
Brands are defined by consumer perceptions and play crucial roles in preferences and spending behavior.
Bath & Body Works successfully expanded its audience through strategic marketing targeting men.
Snack icon Hostess just rebranded to satisfy a more modern sweet tooth
Hostess has unveiled a refreshed logo and packaging in an effort to modernize the brand and appeal to new audiences.
From Founder To Influencer: 3 Actionable Steps To Establish Thought Leadership
Storytelling is essential for businesses to connect with audiences and establish trust, primarily through sharing founders' experiences.
The Trust Factor: Harnessing Empathy and Authority to Build a Magnetic Brand
Most brands tell the wrong story, positioning themselves as heroes instead of guides, ultimately costing them trust and connection with their audience.
Social media has fundamentally transformed how celebrities build careers, connect with fans, and manage their public image.
Are these really the worst logo redesigns ever?
The dynamics of branding are disrupted by immediate public reactions, making it difficult to discern sincerity from irony.
Why Influencer Gifting Made a Comeback in 2024
Influencer gifting has proven to be a highly effective marketing strategy, driving significant sales growth for brands like Freja New York.
Why Jaguar's controversial new logo actually signals a big shift in car branding
Contemporary branding struggles with individuality vs. conformity, illustrated by Jaguar's bold redesign met with public backlash.
7 top campaigns from 2024 and the tactics that drove success
2024 marked a year of contrasts in marketing, blending significant events with renewed challenges and evolving strategies.
Why a Sephora advent calendar went viral for all the wrong reasons
Advent calendars are increasingly used as marketing tools that can attract consumer attention and drive engagement, but they can also spark backlash if not well-received.
Social media's impact on fame and celebrities
Social media has fundamentally transformed how celebrities build careers, connect with fans, and manage their public image.
Are these really the worst logo redesigns ever?
The dynamics of branding are disrupted by immediate public reactions, making it difficult to discern sincerity from irony.
Why Influencer Gifting Made a Comeback in 2024
Influencer gifting has proven to be a highly effective marketing strategy, driving significant sales growth for brands like Freja New York.
Why Jaguar's controversial new logo actually signals a big shift in car branding
Contemporary branding struggles with individuality vs. conformity, illustrated by Jaguar's bold redesign met with public backlash.
7 top campaigns from 2024 and the tactics that drove success
2024 marked a year of contrasts in marketing, blending significant events with renewed challenges and evolving strategies.
Why a Sephora advent calendar went viral for all the wrong reasons
Advent calendars are increasingly used as marketing tools that can attract consumer attention and drive engagement, but they can also spark backlash if not well-received.
Elon Musk defends missing Tesla logo on new Cybercab and Cybertruck
Tesla's strategy of releasing vehicles without a logo emphasizes confidence in design over traditional branding markers.
The new Eurovision logo has triggered a deep design debate
The new logo for Basel 2025 has sparked controversy for its similarity to previous logos, prompting discussions on branding relevance in the Eurovision Song Contest.
The new WWE RAW logo isn't as bad as I thought
The new WWE RAW logo is a significant improvement, resonating well with fans by blending nostalgia with contemporary design elements.
Great branding isn't just about design. It's about the soul.
Jaguar's logo transformation reflects a modern minimalism while striving to maintain emotional connection and brand authenticity in an AI-driven landscape.
Elon Musk defends missing Tesla logo on new Cybercab and Cybertruck
Tesla's strategy of releasing vehicles without a logo emphasizes confidence in design over traditional branding markers.
The new Eurovision logo has triggered a deep design debate
The new logo for Basel 2025 has sparked controversy for its similarity to previous logos, prompting discussions on branding relevance in the Eurovision Song Contest.
The new WWE RAW logo isn't as bad as I thought
The new WWE RAW logo is a significant improvement, resonating well with fans by blending nostalgia with contemporary design elements.
Great branding isn't just about design. It's about the soul.
Jaguar's logo transformation reflects a modern minimalism while striving to maintain emotional connection and brand authenticity in an AI-driven landscape.
I love the adorable illustrations in this dairy brand's new identity
Freshways successfully revitalized its brand image through a playful rebrand that emphasized innovation and a departure from conventional dairy design.
Trump's Perfume Line Hits the Market With Jill Biden Photo
Trump effectively combines politics and marketing, leveraging photo opportunities to promote commercial products named after his brand.
Lil Jon pens a poop-themed song for Cologuard, Erewhon debuts a $335 sweatsuit, and Hostess rebrands
Lil Jon reworks his classic track "Get Low" into a campaign for Cologuard, promoting colon cancer screening in an unexpectedly catchy manner.
How to Build Brand Recognition From Scratch | Entrepreneur
Branding is crucial for startups, influencing their ability to succeed, compete, and build trust in the marketplace.
How an Entertainment Strategy Helps You Cut Through the White Noise
Brands should develop an entertainment strategy to engage audiences and combat marketing fatigue.
'I wanted to do something different': Why Danny McBride treats his tequila startup like a movie
Danny McBride's Don Gato tequila stands out by incorporating his passionate creativity and unique branding strategies into a crowded market.
I love the adorable illustrations in this dairy brand's new identity
Freshways successfully revitalized its brand image through a playful rebrand that emphasized innovation and a departure from conventional dairy design.
Trump's Perfume Line Hits the Market With Jill Biden Photo
Trump effectively combines politics and marketing, leveraging photo opportunities to promote commercial products named after his brand.
Lil Jon pens a poop-themed song for Cologuard, Erewhon debuts a $335 sweatsuit, and Hostess rebrands
Lil Jon reworks his classic track "Get Low" into a campaign for Cologuard, promoting colon cancer screening in an unexpectedly catchy manner.
How to Build Brand Recognition From Scratch | Entrepreneur
Branding is crucial for startups, influencing their ability to succeed, compete, and build trust in the marketplace.
How an Entertainment Strategy Helps You Cut Through the White Noise
Brands should develop an entertainment strategy to engage audiences and combat marketing fatigue.
'I wanted to do something different': Why Danny McBride treats his tequila startup like a movie
Danny McBride's Don Gato tequila stands out by incorporating his passionate creativity and unique branding strategies into a crowded market.
How brands can explore new aesthetics with the help of AI art
AI tools rapidly generate visuals, lowering costs and adapting to current aesthetic trends.
Effective integration of AI aesthetics will be crucial for brands in visual communication.
Review of the Year 2024: Top 25 Graphic Design
Comic Sans remains a polarizing yet foundational topic in graphic design discussions.
Designers showed a resurgence of interest in retro and nostalgic graphic aesthetics this year.
Ayasha Khan's three-dimensional identity for a technician's platform draws on model kits and stencil shapes
Ayasha's design showcases a masterful blend of digital and physical techniques to create an innovative visual identity.
Qingyu Wu's nostalgic design is inspired by objects of the past, from mid-century chairs to hi-fi systems
Qingyu Wu combines her passion for music with distinctive design, prioritizing quality and individuality over trends.
Fakepaper's custom 'ClipArt' library for publisher Pli Office is ever-growing
Pli Office's branding emphasizes tactile materiality and playful illustration, steering away from cold corporate aesthetics to create a warm, dynamic identity.
How brands can explore new aesthetics with the help of AI art
AI tools rapidly generate visuals, lowering costs and adapting to current aesthetic trends.
Effective integration of AI aesthetics will be crucial for brands in visual communication.
Review of the Year 2024: Top 25 Graphic Design
Comic Sans remains a polarizing yet foundational topic in graphic design discussions.
Designers showed a resurgence of interest in retro and nostalgic graphic aesthetics this year.
Ayasha Khan's three-dimensional identity for a technician's platform draws on model kits and stencil shapes
Ayasha's design showcases a masterful blend of digital and physical techniques to create an innovative visual identity.
Qingyu Wu's nostalgic design is inspired by objects of the past, from mid-century chairs to hi-fi systems
Qingyu Wu combines her passion for music with distinctive design, prioritizing quality and individuality over trends.
Fakepaper's custom 'ClipArt' library for publisher Pli Office is ever-growing
Pli Office's branding emphasizes tactile materiality and playful illustration, steering away from cold corporate aesthetics to create a warm, dynamic identity.
Humanity in Branding: Is AI Driving or Hindering Your Customers' Trust? - Brandingmag
AI and automation enhance brand experiences by making them personal, efficient, and aligned with human needs.
Virtual Product Placement: Pros, Cons, and Considerations (2024) - Shopify
Virtual product placement offers a flexible and cost-effective alternative to traditional product placement, utilizing AI technology for dynamic brand integration in content.
Digiday+ Research: Agencies are ready to move on from third-party cookies, while brands lag behind
Marketers are divided on cookie usage, with brand marketers preferring to maintain cookies while agencies opt for alternatives.
Humanity in Branding: Is AI Driving or Hindering Your Customers' Trust? - Brandingmag
AI and automation enhance brand experiences by making them personal, efficient, and aligned with human needs.
Virtual Product Placement: Pros, Cons, and Considerations (2024) - Shopify
Virtual product placement offers a flexible and cost-effective alternative to traditional product placement, utilizing AI technology for dynamic brand integration in content.
Digiday+ Research: Agencies are ready to move on from third-party cookies, while brands lag behind
Marketers are divided on cookie usage, with brand marketers preferring to maintain cookies while agencies opt for alternatives.
These global brands are building consumer affinity at home and around the world
Innovative global brands like Canva and Feeld are reshaping industries by fostering connections and enhancing user engagement through creative strategies.
Council Post: 10 Communications Insights On Stakeholder Engagement From An NGO Brand Refresh
Authenticity, precise language, consistent branding, and design are crucial for effective communication within NGOs.
"Communicating flavour is a delicate art,": how to succeed in food and drink branding
Brands must effectively communicate flavor through universal sensory language to connect with diverse consumers.
Using fundamental taste descriptors helps make products more appealing across different cultures.
A .world of Opportunity: New Web Addresses Are the Future of Online Identity
Your domain name is crucial for making a memorable brand impression in the digital world.
Benefits of WhatsApp for Business Growth & Engagement
Engaging with customer feedback enhances brand image and fosters loyalty.
WhatsApp for Business provides automation features that significantly improve communication with customers.
Sorry Louis Vuitton, I can't get excited about a new Murakami logo
The new Takashi Murakami x Louis Vuitton collaboration revisits their past designs with slight changes for the 20th anniversary, reflecting fashion's repetitive nature.
9 Overlooked AI Tools for Professionals and Creators
Underrated AI tools are transforming workflows, enhancing creativity, and simplifying tasks for various professionals.
Tony's Chocolonely is one of the fastest growing chocolatiers. But its boss says selling chocolate isn't the main goal-shaking up the cocoa industry is
Tony's Chocolonely innovatively uses marketing stunts to raise awareness of cocoa industry inequalities while building strong brand recognition and market share.
Schwan's, the iconic American food delivery service, shut down. How much was its new name to blame?
Rebranding can lead to significant risks, especially for long-established brands that risk losing valuable brand equity.
simpleshow Launches New Visual And Audio Options To Help Customize Videos
simpleshow enhances corporate video customization with new illustration and voice imitation features, allowing for personalized content that aligns with corporate identity.
Inside Kevin Smith's most personal venture yet: Owning his childhood movie theater
SModcastle Cinemas is a tribute to Kevin Smith's film career, blending entertainment and smart business strategies to attract a diverse audience.
Jaguar boss defends new ad and rebrand amid vile hatred' online
Jaguar's new campaign challenges traditional automotive branding, aiming for a fresh and vibrant identity despite facing online backlash.
That'll do the TRiC: The studio that feeds off companionship and culture
TRiC successfully merges strategic thinking and creativity, offering diverse design services while emphasizing adaptability and fresh perspectives in their work.
How to Choose a PR Agency
Elena Velez is searching for a PR agency that shares her provocative vision and can effectively amplify her unique brand message.
That'll do the TRiC: The studio that feeds off companionship and culture
TRiC successfully merges strategic thinking and creativity, offering diverse design services while emphasizing adaptability and fresh perspectives in their work.
How to Choose a PR Agency
Elena Velez is searching for a PR agency that shares her provocative vision and can effectively amplify her unique brand message.