#branding

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#marketing-strategy
fromThe Drum
3 weeks ago
Marketing tech

Dow Jones's Sherry Weiss: Marketing at the speed of the newsroom matters more than ever

fromThe Drum
2 days ago
Marketing

WeTransfer co-founder Damian Bradfield: 'Our best marketing happened when we had no money'

fromThe Drum
3 weeks ago
Marketing tech

Dow Jones's Sherry Weiss: Marketing at the speed of the newsroom matters more than ever

fromThe Drum
2 days ago
Marketing

WeTransfer co-founder Damian Bradfield: 'Our best marketing happened when we had no money'

#design
Graphic design
fromItsnicethat
1 month ago

Big Cartel's big rebrand by How&How throws caution to the wind

The brand's strategy focuses on a distinctive and empowering identity that balances boldness and relatability.
Graphic design
fromItsnicethat
1 month ago

Big Cartel's big rebrand by How&How throws caution to the wind

The brand's strategy focuses on a distinctive and empowering identity that balances boldness and relatability.
#logo-design
#market-trends
fromBusiness Insider
17 hours ago
Fashion & style

Lululemon has a lot of problems, say Jefferies analysts: 'Sesame Street' colors, way too many logos, and sales, sales, sales

fromBusiness Insider
17 hours ago
Fashion & style

Lululemon has a lot of problems, say Jefferies analysts: 'Sesame Street' colors, way too many logos, and sales, sales, sales

fromClickUp
1 day ago

15 Free Company Profile Templates for Any Business | ClickUp

A strong company profile tells your story in a way numbers alone can't, reflecting your brand's values, showcasing expertise, and building credibility.
Business
#business-strategy
fromEntrepreneur
1 month ago
Growth hacking

Lauryn Bosstick's Multi-Million-Dollar Playbook: Build an Audience First, Then Create Products Just for Them | Entrepreneur

fromAol
3 weeks ago
US politics

What Trump Knows About Branding That Most Business Owners Get Wrong

fromFast Company
2 weeks ago
Dining

Bahama Breeze closing: See the list of shuttered locations as Olive Garden parent Darden Restaurants mulls sale

fromEntrepreneur
1 month ago
Growth hacking

Lauryn Bosstick's Multi-Million-Dollar Playbook: Build an Audience First, Then Create Products Just for Them | Entrepreneur

fromAol
3 weeks ago
US politics

What Trump Knows About Branding That Most Business Owners Get Wrong

fromFast Company
2 weeks ago
Dining

Bahama Breeze closing: See the list of shuttered locations as Olive Garden parent Darden Restaurants mulls sale

#rebranding
#sponsorship
fromstupidDOPE | Est. 2008
2 days ago

JARS Cannabis Expands Music Venue Partnership with Bold Summer Presence in Michigan | stupidDOPE | Est. 2008

JARS Cannabis is amplifying its presence at two iconic Michigan venues, Pine Knob Music Theatre and Michigan Lottery Amphitheatre, enhancing the concert experience with a stronger cannabis lifestyle branding approach.
Cannabis
#entrepreneurship
#creativity
fromCreative Bloq
4 days ago
Marketing

"You can't just be like, 'we're going to change the world,'" Kwame Taylor-Hayford on how to create projects with social impact

fromCreative Bloq
4 days ago
Marketing

"You can't just be like, 'we're going to change the world,'" Kwame Taylor-Hayford on how to create projects with social impact

fromCreative Bloq
6 days ago

Ferrari loses horse logo battle against unexpected opponent

Ferrari's legal challenge against Wee Power revolved around a rearing horse logo that the car brand claimed infringed on its iconic design. The High Court ruled in favor of Wee Power, determining that their dual horse design and distinct graphical elements were sufficiently different from Ferrari's logo.
Cars
#content-creation
fromForbes
2 weeks ago
Social media marketing

Creating More Social Media Content, Smarter: Strategies That Scale

fromForbes
2 weeks ago
Social media marketing

Creating More Social Media Content, Smarter: Strategies That Scale

#social-media
fromAol
3 weeks ago
Social media marketing

At TIME100 Talk, Executives Discuss Inclusivity and Positivity

fromAol
3 weeks ago
Social media marketing

At TIME100 Talk, Executives Discuss Inclusivity and Positivity

fromFast Company
1 week ago

Can Brightland's new squeeze bottles help it win the olive oil wars?

Aishwarya Iyer's Brightland brand uses beautiful glass bottles as a strategy to attract consumers, akin to a Trojan horse, leading to a rise in American olive oil appreciation.
E-Commerce
fromCreative Bloq
1 week ago

What is Japanese minimalism, and why is it everywhere right now?

In short, minimalism has become a strategic asset. One that is precise and softly spoken. Japanese minimalism, or neo-minimalism, is all about quiet.
Design
#marketing
fromForbes
4 weeks ago
Marketing tech

Tracksuit's $25M Raise Shows Why Brand Metrics Are The Next Growth Engine

fromForbes
4 weeks ago
Marketing tech

Tracksuit's $25M Raise Shows Why Brand Metrics Are The Next Growth Engine

#user-experience
#technology
#cannabis
fromForbes
2 weeks ago

How To Use ChatGPT To Get Your First 5 Clients This Week

Freelancing can be daunting, especially when it comes to securing clients. A lack of differentiation and poor branding are common pitfalls for newcomers.
Growth hacking
#seo
#consumer-trust
fromFast Company
2 weeks ago

io vs. iyO: The way your company sounds really does matter

"Trademark infringement has been found in plenty of cases in which defendant's mark is spelled differently from plaintiff's but pronounced the same, even when the two terms have different meanings."
Intellectual property law
fromCreative Bloq
2 weeks ago

People don't just want to see your brand anymore. They want to live it

Experiential branding invites people to do more than notice a brand; it invites them to feel it, transforming distant concepts into lived experiences.
UX design
fromCreative Bloq
2 weeks ago

No, designers didn't get paid half a million to move a dot

The Daily Mail's coverage of the Gov.uk rebrand is not journalism; it's performance art, ignoring the substantive story behind it.
Graphic design
fromstupidDOPE | Est. 2008
2 weeks ago

Converse Faces Accusations from Designer Kelly for Copying "Love, Kelly" Campaign | stupidDOPE | Est. 2008

Kelly emphasizes that the branding components he created for his collaboration with Converse were distinct and original, asserting that they had not been utilized by the company before.
Fashion & style
fromwww.socialmediatoday.com
3 weeks ago

Meta Unveils New AI Ad Tools, Including Improved Video Generation Options

Meta's new AI tools for advertisers include image-to-video generation, enhancing branding in AI clips, and customer-focused business AIs, enabling engaging ad experiences.
Marketing tech
fromNKyTribune
3 weeks ago

Republic Bank and Trust announces new 'Time to Thrive' marketing campaign - NKyTribune

In partnership with advertising agency BUNTIN and strategic communications firm C2 Strategic Communications, Republic is launching the first phase of a multistage marketing campaign.
Social media marketing
fromEater
3 weeks ago

Who Wants a MAGA Instant Pot?

The parade of companies and executives seeking to cozy up to Trump has been never-ending in recent months, a strategy that makes some sense when you consider that the president has demonstrated a real openness to flattery.
US politics
fromThe Drum
3 weeks ago

BBC's first brand director thinks organization should act as challenger brand

"Right at the end he asked me one question. 'What do you want your legacy to be? Do you want to be remembered for? Another flavor of vodka or fighting for democracy?' That really affected me as it does feel like we're trying to do something more meaningful than sell booze."
Media industry
fromBattery Power
3 weeks ago

What's the worst team name in MLB?

MLB team names reflect historical context, with older teams retaining names based on uniform colors, while newer names like 'Nationals' are criticized for vagueness.
Major League Baseball
#business
fromFast Company
3 weeks ago

Mariah Carey has a favorite font

The video for Mariah Carey's song "Type Dangerous" prominently features a uniquely customized typeface that reflects her long-term branding strategy.
Typography
#microsoft
fromArs Technica
3 weeks ago

Trump Org launches $47/month wireless service, teases odd $499 phone

"The T1 Phone is being launched by Trump Mobile, priced at $499, offering a lower cost alternative to Apple's products amid concerns over market competition."
Apple
fromBullets Forever
3 weeks ago

Poll results show NBA Finals don't feel "big" to a majority of fans

NBA Finals lack the expected gravitas and engagement for many fans, with only 47% feeling it 'feels big' this year.
National Basketball Association
fromTasting Table
3 weeks ago

Here's How Diet Coke Got Its Name - Tasting Table

Coca-Cola faced challenges in marketing its sugar-free version, eventually naming it Diet Coke due to legal advice on trademark representation, highlighting the significance of branding.
Coffee
fromFast Company
3 weeks ago

Law firms have a new way to attract clients and talent: Stand up to Trump

Elite law firms are undergoing a crucial brand test regarding their response to the Trump administration's pressures.
Firms resisting Trump's actions seem to fare better in reputation than those who cut deals.
Startup companies
Graphic design
fromCreative Bloq
1 month ago

The challenges of branding in 2025: from staying relevant to designing for Gen Z

Branding awards are crucial but challenging to judge due to diverse project contexts and varying success criteria.
fromsportslens.com
1 month ago
National Basketball Association

Why did ABC/ESPN decide to superimpose the NBA Finals logo for Game 2 on Sunday?

Oklahoma City Thunder tied the NBA Finals series against the Pacers after a decisive win in Game 2, amidst controversy over league branding.
fromWIRED
1 month ago

The Dell 14 Plus Tries Its Best to Reset Dell's Laptops

The Dell 14 Plus is aimed at balance, offering quality and value but lacking in configuration options to fully classify it as a budget-friendly laptop.
Apple
fromTasting Table
1 month ago

What Does E.L. Fudge Mean From The Famous Keebler Cookies? - Tasting Table

E.L. Fudge Sandwich Cookies embodies a rich history; their name, E.L. Fudge, represents 'Everybody Loves' Fudge, linking the iconic snack to whimsical Keebler lore.
SF food
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