#branding
#branding

10 Ways to Build an Effective Online Presence for Your Business | TechRepublic

Leverage social media strategically for effective online presence. [ more ]

PR Daily

Artificial intelligence

Top Takeaways from Ragan's Social Media Conference - PR Daily

AI can be a powerful tool when used correctly in communications, including rooting out disinformation.

Brands should create content as if speaking to an individual to establish a strong connection with their audience. [ more ]

ReadWrite

Artificial intelligence

Microsoft mocked after developer account shares 'hideous' AI image

Microsoft faced backlash over a poorly designed AI image for platform migration.

The AI image by Microsoft received ridicule for its representation, ranging from mockery to amusement. [ more ]

moresocial-media

Axios

23 hours ago

Remote teams

Pro-Palestinian protests push American companies' activism limits

CEO stresses workplace policies over personal activism, leading to employee protests and firings. [ more ]

Forbes

1 day ago

Council Post: Five Powerful Ways To Use Storytelling In Digital Marketing

Storytelling is a powerful tool for brands to connect with consumers in a digitally saturated world. [ more ]

MarTech

The future of marketing is social | MarTech

Social-first brands see 10.2% revenue increase by repositioning social at the core of brand and customer experience. [ more ]

Practical Ecommerce

Copywriter Shifts to X Ads, Scales Brands

Chris Orzechowski stands out with plain text emails and X Ads in ecommerce marketing. [ more ]

Fast Company

Have we reached peak dumbphone yet?

Gen Z prefers 'dumbphones' with limited features for a less distracting experience. [ more ]

The Drum

'The end of the world isn't nigh, it's AI' according to Sir John Hegarty

The transformative potential of AI can change everything if creatively engaged with, emphasizing the importance of creativity in marketing and branding. [ more ]

Shopify

The PR Playbook from DTC Companies' Favorite Agency (2024) - Shopify

Dreamday combines PR outreach with affiliate marketing to drive results for clients. [ more ]

Fast Company

Coke's logo is iconic. The brand just demolished it in a new ad

Coca-Cola creatively manipulated its logo for a recycling campaign, breaking branding rules to promote sustainability. [ more ]

Creative Bloq

1 day ago

Skittles gets nonsensical in Gen Z flavoured brand refresh

Skittles embraced a nonsensical brand revamp, infusing the new design with playful colors and a touch of silliness to appeal to Gen Z. [ more ]

Itsnicethat

Athletics builds a bold brand for 15-year-old motorsports star, Alba Larsen

A rounded, buoyant wordmark inspired by racetrack lines creates a memorable and unique brand for Alba Larsen in the male-dominated F1 industry. [ more ]

Creative Bloq

4 days ago

The iconic Kellogg's logo has been turned into a whole nostalgic typeface

Kellogg's iconic logo inspired a new typeface for WK Kellogg Co. [ more ]

Creative Bloq

5 days ago

This Michael Jackson logo design dispute is getting bad

The Michael Jackson Estate is involved in a logo dispute between MJ Live and MJ: The Musical, highlighting the importance of distinct branding in competitive markets. [ more ]

WE AND THE COLOR

A Brand & Mood Board Social Media Presentation Template

Mood boards are essential visual tools for brands to attract the target audience and make a lasting impression. [ more ]

moreGraphic design

Forbes

23 hours ago

How To Develop A Brand Framework That Gets Results

Branding is crucial for a company's success, as it goes beyond just a logo and slogan; it requires a strong brand framework to define vision and achieve goals. [ more ]

Modern Retail

How Lulus is marketing itself to a national audience

Lulus is using a new out-of-home campaign and in-person events to expand its customer base outside California. [ more ]

www.fastcompany.com

Who needs Helvetica? T.J. Maxx ditches the iconic font in for its own custom typeface

T.J. Maxx has launched its own unique font, Maxx, as part of a rebranding campaign.

The font was designed to be intentionally inconsistent and feature purposeful irregularities for a distinctive look. [ more ]

Marketing Dive

Tropicana's new ads tout impact on brunch, mimosas and fridge chugging

Tropicana Pure Premium launched 'The Juice That Starts It All' campaign targeting joy moments. Efforts span TV, online video, social, audio, and digital out-of-home advertising. [ more ]

Forbes

Council Post: How To Join The Thought Leader Club

Brands recognize the importance of thought leadership beyond selling products.

A thought leader is an authority who challenges conventional thinking and guides others. [ more ]

The Drum

Lessons from HubSpot and that Papaya Global Super Bowl ad: Think big to stand out

Brands must be brave and bold in creative work.

Building a brave brand requires pushing beyond the comfort zone. [ more ]

Digiday

The NFL, Nickelodeon, Food Network and Harvard Business Review are Digiday Media Awards finalists

Significant themes at Digiday Awards: emerging technology, audience engagement, unique content formats, branding, cross-promotion, quantifiable metrics for success. [ more ]

Digiday

The NFL, Nickelodeon, Food Network and Harvard Business Review are Digiday Media Awards finalists

Brands emphasize emerging tech, audience engagement, unique content, and metrics at Digiday Media Awards. [ more ]

Digiday

The NFL, Nickelodeon, Food Network and Harvard Business Review are Digiday Media Awards finalists

Key focus on emerging technology, audience engagement, unique content, branding, and cross-promotion in Digiday Media Awards.

Emphasis on quantifiable metrics and real-world impact to demonstrate success of initiatives. [ more ]

Geeky Gadgets

5 days ago

How to Create Amazing Instagram Reels

Establish brand consistency for successful Instagram Reels. Utilize Instagram templates for polished content. Music choice is crucial for emotional impact and audience engagement. [ more ]

Creative Bloq

The best rebrands of 2020s (so far)

Branding of the 2020s focuses on consciousness, community-building, and disruption, with some brands drawing on heritage and others making unconventional choices. [ more ]

PR Daily

Live from Ragan's Social Media Conference: Optimizing your short-form video content - PR Daily

Brands should establish an ownable identity to show truthfulness and diversity in their content.

On platforms like TikTok, leading with a strong hook is crucial to capture and retain the audience's attention. [ more ]

authenticity

The Drum

Should ads follow trends and tropes, or is it simply lazy creative?

Brands should aim to be trendsetters, not followers, by tapping into culture authentically and standing out with distinctive advertising.

Agencies should not jump on popular creative bandwagons like dancing ads without doing the necessary brand and audience research to ensure authenticity and avoid lack of creativity. [ more ]

Vogue Business

Brands vs. influencers: Who holds more power?

Influencers have changed the fashion industry by being used as a promotional tool by brands, leading to a loss of authenticity and personal style. [ more ]

Shopify

Cultivate a Community Online in 3 Simple Steps (2024) - Shopify

Building a community online can be accomplished by addressing a shared problem, being vulnerable, and creating a slogan that embodies your brand. [ more ]

Creative Bloq

Why Coca-Cola's bold new logo campaign was both uncomfortable and rewarding for the brand

Coca-Cola's iconic cursive logo design makes it difficult to replicate but has led to a new campaign embracing imperfect recreations worldwide.

The 'Every Coca-Cola is welcome' campaign focuses on inclusion and authenticity while still valuing brand guidelines and consistency. [ more ]

PLUS Model Magazine

Social Media Strategies for Aspiring Plus-Size Models: Crafting Your Personal Brand + EXAMPLES

Authenticity Is Key

Define Your Brand Identity

Curate High-Quality Content [ more ]

Eater

Food & drink

How Food Influences Hip-Hop Duo Flyana Boss's Boundary-Pushing Artistry

Flyana Boss gained fame through viral videos and music, securing brand deals and opening for Janelle Monáe.

Their success is attributed to authentic, carefree charisma, unique content, and organic integration of food. [ more ]

moreauthenticity

The Drum

OMG science

How can Dr Martens get itself back on people's radar?

Dr Martens faces financial struggles due to US wholesale business, losing brand messaging control through third-party sellers. [ more ]

Itsnicethat

Mental health

Headspace overhauls visual identity to become mental health all-rounder

Headspace rebranded with diverse faces and vibrant colors to destigmatize mental health [ more ]

Irish Independent

Marty Morrissey gets RTE permission for Spanish 'Marty Party' - and fans can join him for 1,300

RTÉ personalities are required to label promotional content clearly, and the broadcaster has implemented new rules regarding external brand deals and gifts. [ more ]

The Drum

'The end of the world isn't nigh, its AI' according to Sir John Hegarty

AI's transformative power is significant, akin to internet/TV, stressing the importance of creatively engaging with it for market distinction. [ more ]

The Drum

Ad of the Day: Lindex chronicles woman's life after formative bra-fitting

The ad by Lindex focuses on showcasing life's ups and downs in a raw and unfiltered manner, creating a relatable and emotionally engaging experience. [ more ]

The Drum

Ad of the Day: McDonald's serenades new and improved burger range

McDonald's UK is launching a new campaign to update its classic burgers with British and Irish beef and various taste enhancers. [ more ]

www.nytimes.com

4 weeks ago

TikTok Turns to Nuns, Veterans and Ranchers in Marketing Blitz

TikTok is being promoted as a force for good through real-life stories of diverse users.

TikTok is facing criticism and branding issues in the United States, particularly from older demographics. [ more ]

The Drum

3 ways advertisers can support sustainable behavior change with their work

Advertisers can promote sustainable transformation through the messages in their ads.

Consumers demand sustainability in advertising, but struggle to identify environmentally friendly brands. [ more ]

GSMArena.com

Wearables

Samsung launches ridiculously overpriced 50W charger

Samsung released an overpriced 50W charger tailored for their smartphones, lacking impressive specs compared to competitors, relying on brand recognition for sales. [ more ]

Design Milk

Design

DMTV Milkshake: How Rivian Balances Luxury + Grit

Rivian's design strategy focuses on creating adventure vehicles that feel premium but are also meant to be used and get dirty. [ more ]

The Drum

Design

Ad of the Day: Andrex urges people to get comfortable with their office poos

Andrex promoting ease in toilet activities in work settings

Ad 'First Office Poo' relatable and visually striking [ more ]

Itsnicethat

Studio Leichtfried's thoughtful identities marry digital systems with analogue experiences

Creating identities should blend digital and physical realms, reflecting both digital demands and the essence of analogue experiences. [ more ]

Institutional Investor

Asset Managers' Brands Are Suffering

Asset managers' brands suffered in 2023, decreasing by 25% compared to 2022, with only 25% having positive momentum. [ more ]

London Business News | Londonlovesbusiness.com

Branding tips that'll make your business stand out

Differentiate your business to stand out and thrive in a crowded marketplace. [ more ]

WWD

What Brands Need to Know About the Proposed TikTok Ban - and How to Deal With It

TikTok's political crisis could prompt brands, marketers, and creators to reassess reliance on the platform. [ more ]

Creative Bloq

Er, what just happened to the Coca-Cola logo?

Coca-Cola defaced its logo in Recycle Me campaign to promote recycling through distorted designs of crushed cans. [ more ]

Entrepreneur

Web design

Keep Inspiration in Reach with Nix Color Sensor, Now $60 for One Week Only | Entrepreneur

It's crucial to maintain consistent branding in business to seize inspiration at any moment. Utilize tools like color-matching sensors for precise color selection. [ more ]

Shopify

Web design

10 Business Card Ideas for Your Company (2023) - Shopify

A well-designed business card is crucial for a positive first impression.

Key components include a logo, contact information, and a memorable design. [ more ]

Abduzeedo

Web design

The Art of Branding: How HarvestAds Captures Attention

HarvestAds focuses on a minimalist symbol for branding.

Branding should embody a brand's ethos and promise. [ more ]

The Drum

The Drum's Daily Briefing: Netflix will stop reporting subs, Hyundai pauses on X

Netflix reported a significant increase in customers and profit in Q1 but will stop sharing 'key subscriber numbers' from 2025. [ more ]

The Drum

Lionel Messi swaps out 'Ole' soccer chant for 'Oh-Lay's' in new Lay's commercial

Lay's partners with soccer star Lionel Messi for a branded campaign to excite fans. [ more ]

Fast Company

UX design

Is the rise of strategy the death of design?

The rise of 'strategist' as a prominent title in graphic design signifies a shift towards focusing on strategy over traditional design roles. [ more ]

Forbes

UX design

Council Post: The Connection Between Web Design And Brand Perception

Poor website design can be as damaging as bad press.

First impressions of a website matter for establishing trust. [ more ]

The Business of Fashion

From Coachella to Stagecoach: Inside Beauty's Big Bet on Festival Season

Beauty brands pivot towards music festivals for marketing post "festival fashion" era. [ more ]

adlibweb.

Does Your Branding Need A New Look?

Regularly assess your brand's appearance and effectiveness for success. [ more ]

Entrepreneur

Tapping into Your Unconventional Thinking and Using It to Create Million-Dollar Businesses | Entrepreneur

Learn from Little Spoon founders about unconventional thinking, marketing, relationships, and thought leadership in business. [ more ]

WE AND THE COLOR

How to Create Brand Sheet Presentations for Social Media Stories & Reels with Templates

Visual content is crucial for brand engagement on social media platforms in the digital age. [ more ]

The Drum

Why Tata Consultancy Services' long-term sponsorship strategy is a marathon, not a sprint

TCS is enhancing its brand through marathon sponsorships and maintaining a strong B2B storytelling strategy. [ more ]

Creative Bloq

The best header and display fonts making an impact in 2024

Choosing the right display font is crucial for setting the tone of a project, with impactful yet nuanced fonts often being the most successful. [ more ]

Fast Company

Who's going to get the most deals? Marketers pick their top 10 WNBA draftees

Brands are eager to leverage the increasing popularity and momentum of women's basketball by partnering with top WNBA draft picks. [ more ]

Creative Bloq

Oreo reckons it inspired the design of an ubiquitous UI icon

The hamburger menu commonly seen on websites and apps was potentially inspired by the Big Mac and Oreo cookies.

Brands like McDonald's and Oreo are playfully claiming credit for the design of the hamburger menu.

There is speculation about potential sponsorship opportunities through naming rights for app menus. [ more ]

The Drum

Lucozade undergoes first major brand redesign in almost 100 years

Lucozade launched a major refresh under the masterbrand 'Bring the Energy' for a cohesive and standout presence. [ more ]

Boston Condos For Sale Ford Realty

NAR Fight Over Its "R" Trademark Boston Condos For Sale Ford Realty

NAR fiercely defends its 'R' trademark against OpenDeal, exemplifying its protective branding stance. [ more ]

The Drum

It's time to be real about my fake ads

Fake ads can boost exposure but may attract criticism and debate.

Distinguishing between fake ads by brands and by individuals is essential to understand intent and impact. [ more ]

Itsnicethat

Identity for Talbott & Arding emphasises the gourmet in graphic design

The branding for Talbott & Arding focuses on a singular commanding ampersand that symbolizes collaboration.

The rebranding aims to capture traditional techniques and a crafted feel reflecting the Hudson Valley. [ more ]

Itsnicethat

"Would you carry this?": GoldBug rebrands to beat young parent tote test

GoldBug was known for its four brand faces in the baby and kids products market in the US.

The company is evolving into a direct-to-consumer model, adapting to modern consumer preferences for bold and vibrant designs. [ more ]

Entrepreneur

How to Do Marketing and Branding Like Steve Jobs | Entrepreneur

Steve Jobs viewed branding as a bank account, making deposits through positive actions.

Building a trusted brand involves consistently making deposits (positive actions) to increase credibility and trust. [ more ]

Entrepreneur

4 weeks ago

Entrepreneur+ Subscribers-Only Event | April 17: This Couple Turned Their Unconventional Thinking Into a Million Dollar Business - Here's Their Advice to New Entrepreneurs | Entrepreneur

Learn unconventional thinking for business success

Get insights on marketing techniques and branding strategies [ more ]

Dodger Blue

LA Dodgers

Los Angeles Dodgers Sign Partnership With All Nippon Airways (ANA)

The Los Angeles Dodgers have signed a multi-year sponsorship deal with All Nippon Airways as their official Japanese airline partner.

The partnership includes branding opportunities at Dodger Stadium, promotional giveaways, and aims to connect fans between the U.S. and Japan. [ more ]

The Drum

The Stratocaster is 70. Fender's CMO believes Jimi Hendrix is the key to the next 70

Fender celebrates 70th anniversary with 'A Guitar Forever Ahead Of Its Time' campaign.

CMO Evan Jones leverages Jimi Hendrix's iconic image to connect with younger audiences.

Jones modernizes Fender's marketing department by drawing inspiration from his experiences at Nike. [ more ]

Creative Bloq

Logo vs icon vs symbol: all the logo terms you need to know

A logo is a single design representing a brand, crucial for visual identity.

Understanding terms like symbol logo and wordmark is essential for effective branding. [ more ]

Creative Bloq

Lamborghini reveals "brave" new logo

Many car brands have revealed new logos in recent years, with Lamborghini finally unveiling a new corporate look and tweaked logo design.

The new Lamborghini logo features a bull sitting below the brand name inside a badge shape, with updated typography and minimal yet bold colors. [ more ]

eLearning

Multiple branding images (logo) in the same account for different users in Adobe Learning Manager. - eLearning

Admins can customize branding in Adobe Learning Manager for internal and external users with different org. Name, Logo, and theme.

Learners view branding based on their user group, allowing customized experiences for different sets of users. [ more ]

The Drum

6 lessons brands can learn from the world of gaming

Gamers value surprise in content

Importance of meeting expectations for fans [ more ]

VG247

Video games

Phil Spencer is still pining for an Xbox handheld, but some publishers are reportedly unsure if Microsoft's consoles are worth it

Xbox exploring handheld gaming

Focus on making handheld feel like Xbox [ more ]

Adweek

Why You Should Be Looking in Grocery Stores for Content

Grocery store as content hub

Shift in food media landscape [ more ]

The Drum

Rainbow or not, Nike's learned it can't just change the England flag

Some fans criticized Nike's colorful interpretation of the England football flag, seen as divisive.

Brands face risks when taking stances on controversial issues, potentially alienating certain segments of their audience. [ more ]

Itsnicethat

First custom brand font for TJ Maxx built by McCann Design

TJ Max's shift from Helvetica to a personalized font.

McCann's collaboration with MCKL Type and Design for font creation. [ more ]

Black Enterprise

Social media marketing

31 Actionable Tips For Promoting Your Business On LinkedIn

LinkedIn is a powerful branding tool with over 800 million members globally.

Tips include updating profiles before presentations, sharing quality content, and being active in groups. [ more ]

The Drum

Wondering what's wrong with the ad industry eventually led me to Liquid Death

Question the conventional marketing approach

Pursue meaningful work and enjoyment over conventional success [ more ]

The Drum

The Drum

Amazon's vast customer reach outshines individual online retailers, with 66% of consumers starting their online shopping journey on Amazon.

Despite losing direct customer relationships, leveraging Amazon can lead to increased visibility and trust, potentially driving traffic to individual websites. [ more ]

The Drum

Ad of the Day: Amazon celebrates grassroots players in Uefa Women's football short

Amazon launches European campaign spotlighting women's football players' passion and confidence.

Campaign emphasizes talent and dedication over adversity, supporting Uefa Women's Football sponsorship. [ more ]

Itsnicethat

Elizabeth Goodspeed on the delicate art of nostalgia in branding

Historical packaging design updated after 141 years by UK brand Lyle's Golden Syrup elicited negative reactions from the public. [ more ]

www.fastcompany.com

A design great shares 3 tips for navigating tricky client situations

Branding involves high stakes and requires honest feedback for success.

Leaders in creative professions should focus on what's best for the client and demand excellence and decisiveness from their team. [ more ]

The Daily Dot

'True connection gets lost': TikTok creators say authenticity is dying

TikTok has over 1.92 billion users and more than 100,000 creators trying to build their brand.

Finding the right match of creator with brands, values alignment, community, and authenticity are crucial to maintaining audience connection. [ more ]

The Drum

Go Compare brand boss calls comparisons ads 'shouty' as he tones down Gio

Go Compare revamped its brand identity and messaging to focus on credentials over flashy characters in the competitive price comparison category.

The company aims to move away from the loud and humorous advertising approach of its competitors to establish itself as a more mature and expert-driven brand. [ more ]

The Drum

Ad of the Day: B&Q motivates DIY novices with menacing tools

Expansion of 'You Can Do It' campaign by B&Q with motivational out-of-home ads featuring tools and DIY messages. [ more ]

www.fastcompany.com

Artificial intelligence

It's time to be generous with AI

Generative AI needs a more positive marketing campaign to shift from its current doomsday image to a beneficial industrial revolution.

Rebranding generative AI as 'amplified intelligence' can help highlight its positive impact on society and human capability. [ more ]

Steelers Depot

Pittsburgh Steelers

Russell Wilson Hints He'll Wear No. 3 For Steelers

Russell Wilson will wear No. 3 for the Pittsburgh Steelers.

Wilson's brand is closely tied to his jersey number and logo. [ more ]

The Drum

Women

Why empowering women to cycle is a wheelie great idea for brands

Brands should focus on driving more women into cycling for social good.

Joining cycling clubs and riding with others can bring friendship and community. [ more ]

Entrepreneur

6 Design Tips to Make Your Brand Stand Out in Competitive Markets | Entrepreneur

Brands are revamping visual identities due to heightened consumer aesthetic awareness.

Outdated aesthetics can have financial implications, with customers expecting great design. [ more ]

Creative Bloq

From bold to beautiful to bloody, here's what I think of current period product branding

Period product branding has evolved over the years, from using blue liquid to show absorbency to now featuring more diverse and inclusive branding.

Companies like Thinx, LOLA, and Fémme are leading the way in changing period product branding to be daring, subtly tasteful, and delicate. [ more ]

Itsnicethat