#branding

#branding

I was thrilled this week when Apple issued a press release announcing that its original film, F1 The Movie, starring Brad Pitt, would make its streaming debut on the company's video service December 12. But it wasn't the news about the movie that excited me. Rather, it was a small line at the end of the press release that quietly announced something else: "Apple TV+ is now simply Apple TV, with a vibrant new identity."

Here's the thing about digital marketing right now: everyone's doing it. Your potential customers wake up to hundreds of emails, scroll past thousands of adverts, and ignore countless social media posts before they've even finished their morning coffee. That's exactly why printed materials have become surprisingly effective again. When a thoughtfully designed mailer lands on someone's desk, it actually gets noticed because it's different.

"Where The Mission Meets The Moment" - that's the message Santa Clara hopes to convey when the Super Bowl and the FIFA World Cup come to Levi's Stadium next year. The city unveiled the slogan last month in hopes of cementing Santa Clara's place on the global stage, as it prepares to host two of the biggest events in sports.

When a brand becomes iconic, simplicity is the ultimate flex.

If you haven't seen them yet, OpenAI's launched new ad campaign of short 30 seconds videos that embed AI into an idealised, warmly analog, version of the past. They're quite visually pleasing, to be honest, with a slight VHS grain and muted colours, and depict very relatable everyday scenarios like wanting to impress a girl or getting fitter. They lean hard on 80s soundtracks and cheesy movie vibes.

Variety's Future of Brand Summit, presented by Acxiom, gathered the industry's top executives, marketers, creatives and cultural leaders on Wednesday in New York for an event that explored how companies are fueling their brands with creativity, culture and community.

"I think what we're trying to do is really pay homage to the 300,000 farmers [who grow] the real potatoes that are in the product . . . really bring that forward, front and center, so that it's a feeling,"

Spike Jonze's Gucci movie The Tiger is quite something both as a film and piece of branding. With strong acting from an ensemble cast including Demi Moore, Ed Norton, and Elliot Page, it weaves contemporary themes and a White Lotus-like atmosphere with sleek cinematography and bold brand storytelling and aesthetics.

Scotland-based law firm Shepherd and Wedderburn has recently been hit with accusations of logo plagiarism, with claims its design is strikingly similar to Serena Williams' jewellery brand. While the Tennis star has yet to comment on the controversy, the law firm has defended the design, citing the contrast of the brands in question. While logo design disputes are nothing new, rarely are they sparked by public attention. While the controversy appears entirely coincidental, it has raised questions about how the allegedly identical logo design wasn't flagged. However, with no legal action currently served, it seems the law firm is standing strong with its rebranded identity.

We all met at FSU. Lukasz [Tracz], who's one of the co-CEOs, and myself were both waiters at Olive Garden. We became best friends, and then he told me he had a twin brother and I said, Get out of here, I have a twin.

The short-form video world is clocking at lightning speed, where attention spans are dwindling, and content creators must win hearts within seconds. Short-form videos are rewarded by platforms for their straightforwardness, and that's where micro-stories fit the bill. Micro-stories are stories that are condensed into under five seconds, at times powered by cutting-edge edits that leave audiences laughing, gasping, or swiping back to rewatch. Pippit simplifies this art. With its user-friendly editing capabilities, producers can turn raw footage into stop-in-your-scroll micro-stories.

From the very beginning, Blue Moon built its flavor profile around Valencia orange peel, a choice that set it apart from other wheat beers on the market. Where most breweries leaned into coriander or spice, Blue Moon leaned into citrus, crafting a brew that was smooth, bright, and unmistakably refreshing. The garnish-originally an experiment to amplify those natural notes-quickly became more than an accessory. It became part of the brand's DNA, a visual cue that transformed a pint into an experience.

In 1827, in the small Tuscan town of Sansepolcro, Italy, Giulia Buitoni-a mother and home cook-became so well known for her starchy noodles that she decided to launch a pasta business. She didn't have much money, so she traded her most valuable necklace for a pasta machine. The trade was well worth it. Buitoni pasta was an instant success in Italy, and within the century, the company was selling its pasta around the world.

Starting a business from scratch may feel overwhelming, but the journey becomes easier with clear steps. Begin by finding a problem to solve and making sure there's real demand for your idea. Create a simple plan that covers your goals, budget, and strategy. Secure the right funding, complete the legal formalities, and focus on building a strong brand presence. Start small, test your product or service, and improve based on feedback. Use marketing to reach your audience and grow steadily.

To start, the pianos are supposedly strategic in helping to keep travelers calm in what is a universally stressful setting. Historically, somewhere around 30-40% of travelers reported being nervous about flying, but in the past year - in light of the uptick in aviation incidents - that number has risen to 67%, according to a poll commissioned by The Points Guy. Music, when it's played well, can be instrumental in easing nerves on a subconscious level.

"Nike introduced 'Just do it' nearly four decades ago in 1988. Often used alongside the Nike swoosh logo, it became one of the most recognised brand assets in the world thanks to its authenticity and simplicity. So why mess with it? To clarify, this isn't a rebrand like some are making out. Instead, this stands as a one-off campaign that aims to relaunch the famous call to action by interrogating what it means."

For more than three decades, PATRÓN has held a steady place at the forefront of premium tequila, its iconic bottle and bee emblem instantly recognizable on backbars around the world. Now, for the first time in 36 years, the brand is reintroducing its look with a refreshed bottle and packaging design. While the tequila itself - made from only three natural ingredients - remains unchanged, the new design reflects both a reverence for tradition and a bold step into the future of luxury spirits.

In 1913, German immigrant Richard Hellmann opened a Manhattan deli on Columbus Avenue, serving a classic homemade mayo so popular that customers began buying it by the jar. Originally producing two versions, the literal blue ribbon signified the distinction. Within a few years, demand outgrew the counter. Production moved from the deli to a small factory, and the Hellmann's Blue Ribbon Mayonnaise went into clear glass jars that showed exactly what you were buying.

If you've ever ordered from Jersey Mike's, you're probably no stranger to its tasty subs, along with the sticker shock from the high prices, especially compared to other chains like Subway or Jimmy John's. Why the sandwich shop is so expensive is largely up for debate. Jersey Mike's high prices might come down to its use of quality, fresh ingredients, supported by the shop's slogans like "made right in front of you," "authentic," and "a sub above."

"by pulling visual cues from both and letting them play off each other. From the health side, we leaned into signals of credibility - like clear typography, layered information, and a structured architecture that communicates function without feeling clinical." "From the soda side, we brought in energy and joy - bright color gradients, an expressive wordmark, bold flavor language, and even character illustrations that channel the playful spirit of mainstream soft drinks," he adds.

On August 19, Cracker Barrel rolled out a new logo as part of its fall campaign. A week later, the Lebanon, Tennessee-based chain announced that its "Old Timer" logo, complete with a man known as Herschel, leaning on a barrel, would return. Some influential conservatives, including Donald Trump Jr., criticized the new logo, which removed Uncle Herschel and the barrel shortly after its announcement. While companies have triggered backlash with design changes before, Cracker Barrel became a target of the president's vocal base.

While large enterprises and small and mid-sized businesses (SMBs) operate in fundamentally different ways-from workflows to budgeting-they are united by the common need for a strong, strategic digital identity. Whether you're a founder building your first website, or a multinational corporation managing multiple sub-brands, the business need to establish a solid, secure, and memorable digital identity doesn't fade. A digital identity rooted in a strategic domain name is essential to growth, customer engagement, and long-term brand value, regardless of company size.