Ferrari's legal challenge against Wee Power revolved around a rearing horse logo that the car brand claimed infringed on its iconic design. The High Court ruled in favor of Wee Power, determining that their dual horse design and distinct graphical elements were sufficiently different from Ferrari's logo.
"Trademark infringement has been found in plenty of cases in which defendant's mark is spelled differently from plaintiff's but pronounced the same, even when the two terms have different meanings."
Kelly emphasizes that the branding components he created for his collaboration with Converse were distinct and original, asserting that they had not been utilized by the company before.
In partnership with advertising agency BUNTIN and strategic communications firm C2 Strategic Communications, Republic is launching the first phase of a multistage marketing campaign.
"Right at the end he asked me one question. 'What do you want your legacy to be? Do you want to be remembered for? Another flavor of vodka or fighting for democracy?' That really affected me as it does feel like we're trying to do something more meaningful than sell booze."