Duolingo killed its cartoon owl mascot for another 'unhinged' marketing stunt - except in one countryDuolingo staged a death of its mascot globally for marketing, except in Japan due to cultural sensitivities.
Marketing leaders share how consumer backlash strengthened their brandsChallenges in branding can strengthen organizational resilience and brand identity.Marketing leaders see brand setbacks as opportunities for growth and deeper connections with purpose.
How to Make Your Brand Stand Out in a 'Sea of Sameness' According to Refinery29's Piera GelardiInnovative experiential events can transform a brand's identity and market presence.
Every business needs a strong brand-here's how to create yoursA brand encompasses values, aesthetics, and personality, essential for connecting with customers.
Why Most Branding Advice Is Wrong - and What Actually Works | EntrepreneurMost branding advice offers vague platitudes and can give businesses a false sense of progress without a solid strategy.
Branding That Sells - A Guide to Monetizing Your Brand - GREY JournalBranding is key to driving sales, establishing trust, and fostering emotional connections with consumers.
Duolingo killed its cartoon owl mascot for another 'unhinged' marketing stunt - except in one countryDuolingo staged a death of its mascot globally for marketing, except in Japan due to cultural sensitivities.
Marketing leaders share how consumer backlash strengthened their brandsChallenges in branding can strengthen organizational resilience and brand identity.Marketing leaders see brand setbacks as opportunities for growth and deeper connections with purpose.
How to Make Your Brand Stand Out in a 'Sea of Sameness' According to Refinery29's Piera GelardiInnovative experiential events can transform a brand's identity and market presence.
Every business needs a strong brand-here's how to create yoursA brand encompasses values, aesthetics, and personality, essential for connecting with customers.
Why Most Branding Advice Is Wrong - and What Actually Works | EntrepreneurMost branding advice offers vague platitudes and can give businesses a false sense of progress without a solid strategy.
Branding That Sells - A Guide to Monetizing Your Brand - GREY JournalBranding is key to driving sales, establishing trust, and fostering emotional connections with consumers.
Strictly Come Dancing star claims Peugeot ended brand deal over OnlyFans accountJohn Whaite was dropped by Peugeot after relaunching his OnlyFans profile.
How to differentiate creators and influencers-and why it mattersInfluencer marketing spend is set to grow 15% year-on-year and reach $10.52 billion by 2025.
How brands can shift their focus from public engagement to private messagingBrands are shifting focus from public engagement metrics to direct messaging for better consumer connection.
Forget celebrity versus creator - it's about the hybrid strategy in a $10B creator economyThe boundaries between celebrities and content creators have blurred, impacting influencer marketing strategies.
How to differentiate creators and influencers-and why it mattersInfluencer marketing spend is set to grow 15% year-on-year and reach $10.52 billion by 2025.
How brands can shift their focus from public engagement to private messagingBrands are shifting focus from public engagement metrics to direct messaging for better consumer connection.
Forget celebrity versus creator - it's about the hybrid strategy in a $10B creator economyThe boundaries between celebrities and content creators have blurred, impacting influencer marketing strategies.
Meghan Markle's branding is braver than you thinkMeghan Markle's branding strategy, though criticized, emphasizes personal authenticity and consistency in design.
Nothing Phone (3a) Pro Review: Better, Brighter, and More Fun - Yanko DesignSmartphone design is now as crucial as performance, blending aesthetics with functionality to enhance user experience.
Buck's Eventbrite rebrand embodies the energy of in-person eventsThe new brand identity utilizes Founders Grotesk for its versatility and vibrant personality.
Odds Studio welcomes the warmth of tradition with a retro rebrand for LoloOdds Studio revitalizes Lolo, a Spanish Iberic ham brand, blending tradition with contemporary design for broader appeal.
Eventbrite's colourful rebrand captures the spirit of joy and communityEventbrite's rebranding enhances community connection with a dynamic look that appeals to a new generation of live experience enthusiasts.
Korean Air has rebranded for first time since the '80sKorean Air has rebranded for the second time in history, focusing on a modern, premium experience and maintaining brand heritage.
Meghan Markle's branding is braver than you thinkMeghan Markle's branding strategy, though criticized, emphasizes personal authenticity and consistency in design.
Nothing Phone (3a) Pro Review: Better, Brighter, and More Fun - Yanko DesignSmartphone design is now as crucial as performance, blending aesthetics with functionality to enhance user experience.
Buck's Eventbrite rebrand embodies the energy of in-person eventsThe new brand identity utilizes Founders Grotesk for its versatility and vibrant personality.
Odds Studio welcomes the warmth of tradition with a retro rebrand for LoloOdds Studio revitalizes Lolo, a Spanish Iberic ham brand, blending tradition with contemporary design for broader appeal.
Eventbrite's colourful rebrand captures the spirit of joy and communityEventbrite's rebranding enhances community connection with a dynamic look that appeals to a new generation of live experience enthusiasts.
Korean Air has rebranded for first time since the '80sKorean Air has rebranded for the second time in history, focusing on a modern, premium experience and maintaining brand heritage.
Inside H&M's digital relaunch and approach to multichannel experiencesH&M transformed its digital strategy and collaborated with Charli XCX to capture cultural zeitgeist and enhance customer engagement.
Maximize Brand Impact with stupidDOPE's High-Authority Media Platform | stupidDOPEstupidDOPE offers brands premium digital exposure for increased visibility and credibility.
Marketing strategies for business expansion: Digital marketing, social media, and branding strategies - London Business News | Londonlovesbusiness.comDynamic marketing techniques are essential for business growth and brand engagement.Digital marketing pillars include SEO, content marketing, and social media strategies.
The most innovative companies in social media for 2025Brands are effectively reviving nostalgic trends while utilizing creative social media strategies to engage audiences.
The Right Approach For Pediatric Dentistry MarketingEarly dental care is vital as parents prioritize their children's health, driving demand for pediatric dental services.Effective marketing strategies for pediatric dentists should engage both children and parents.
Inside H&M's digital relaunch and approach to multichannel experiencesH&M transformed its digital strategy and collaborated with Charli XCX to capture cultural zeitgeist and enhance customer engagement.
Maximize Brand Impact with stupidDOPE's High-Authority Media Platform | stupidDOPEstupidDOPE offers brands premium digital exposure for increased visibility and credibility.
Marketing strategies for business expansion: Digital marketing, social media, and branding strategies - London Business News | Londonlovesbusiness.comDynamic marketing techniques are essential for business growth and brand engagement.Digital marketing pillars include SEO, content marketing, and social media strategies.
The most innovative companies in social media for 2025Brands are effectively reviving nostalgic trends while utilizing creative social media strategies to engage audiences.
The Right Approach For Pediatric Dentistry MarketingEarly dental care is vital as parents prioritize their children's health, driving demand for pediatric dental services.Effective marketing strategies for pediatric dentists should engage both children and parents.
George Foreman's famous grill wasn't always a knockout | CBC NewsGeorge Foreman's 1994 grilling machine deal turned into a multi-million dollar success, far exceeding his initial expectations.
Woah, I had no idea Oreo's had 12 logos since 1912 (and they're all so different)The Oreo logo has undergone various design iterations since 1912, reflecting changing consumer trends and branding strategies.
The Great British Railways logo has a lot riding on it. Here's how it could lookThe Great British Railways logo will differ from the previous design, and there's potential for creative and meaningful branding.
7 brands with brilliant typographic identities, and why they workTypography is a powerful brand identity tool, influencing perception and fostering loyalty.
Woah, I had no idea Oreo's had 12 logos since 1912 (and they're all so different)The Oreo logo has undergone various design iterations since 1912, reflecting changing consumer trends and branding strategies.
The Great British Railways logo has a lot riding on it. Here's how it could lookThe Great British Railways logo will differ from the previous design, and there's potential for creative and meaningful branding.
7 brands with brilliant typographic identities, and why they workTypography is a powerful brand identity tool, influencing perception and fostering loyalty.
Mauro Porcini, PepsiCo's first chief design officer, is leaving the companyMauro Porcini's departure marks the end of a transformative era in PepsiCo design, significantly impacting the company's growth and branding.
Duolingo's creative lead on how dead owl stunt became its biggest marketing win yetDuolingo's decision to 'kill' its mascot Duo generated unprecedented engagement, proving impactful marketing can be fun and chaotic.
Taco Bell makes Oscars-style 'In Memoriam' video for cancelled menu items, internet goes wildTaco Bell humorously acknowledged failed chicken products with an 'In Memoriam' tribute during its Live Más event, fostering engagement with its audience.
Why Businesses Must Distinguish Between Branding and Lead Generation | EntrepreneurEffective marketing strategies, distinguishing lead generation from branding, are crucial for law businesses to succeed.
Your Product Packaging Is a Branding Opportunity: Here's How to Make the Most of ItEffective packaging fosters brand loyalty and encourages generosity.Cadbury's sharing concept and Coca-Cola's personalized labels highlight how packaging can enhance consumer experience.
Want to Improve Your Marketing? Use This 5-Step Strategy From by the Branding Agency Behind Allbirds, Ramp, and Supergoop | EntrepreneurUnderstanding consumer problems at a fundamental level is crucial for effective branding and marketing.
Duolingo's creative lead on how dead owl stunt became its biggest marketing win yetDuolingo's decision to 'kill' its mascot Duo generated unprecedented engagement, proving impactful marketing can be fun and chaotic.
Taco Bell makes Oscars-style 'In Memoriam' video for cancelled menu items, internet goes wildTaco Bell humorously acknowledged failed chicken products with an 'In Memoriam' tribute during its Live Más event, fostering engagement with its audience.
Why Businesses Must Distinguish Between Branding and Lead Generation | EntrepreneurEffective marketing strategies, distinguishing lead generation from branding, are crucial for law businesses to succeed.
Your Product Packaging Is a Branding Opportunity: Here's How to Make the Most of ItEffective packaging fosters brand loyalty and encourages generosity.Cadbury's sharing concept and Coca-Cola's personalized labels highlight how packaging can enhance consumer experience.
Want to Improve Your Marketing? Use This 5-Step Strategy From by the Branding Agency Behind Allbirds, Ramp, and Supergoop | EntrepreneurUnderstanding consumer problems at a fundamental level is crucial for effective branding and marketing.
From Word of Mouth to 100+ Shops: The Rise of Silly Nice Weed in New York | stupidDOPESilly Nice combines quality, sustainability, and transparency to redefine premium weed branding.Their small batch craft production sets them apart in a competitive cannabis market.
What is Looka? Everything we know about the AI logo and brand building toolLooka simplifies branding with AI-generated logos and customization options, making it accessible for those without design experience.
From Word of Mouth to 100+ Shops: The Rise of Silly Nice Weed in New York | stupidDOPESilly Nice combines quality, sustainability, and transparency to redefine premium weed branding.Their small batch craft production sets them apart in a competitive cannabis market.
What is Looka? Everything we know about the AI logo and brand building toolLooka simplifies branding with AI-generated logos and customization options, making it accessible for those without design experience.
Studio Gruhl dives back into Berlin's 1990s techno scene in an identity for SpellboundThe studio's brand identity incorporates adaptable visual elements inspired by Berlin's culture.
Hitachi unveils first rebrand in 25 years (and it's exactly what you'd expect)Hitachi's new visual identity emphasizes digital integration and innovation, marking a significant evolution for the brand.
Studio Gruhl dives back into Berlin's 1990s techno scene in an identity for SpellboundThe studio's brand identity incorporates adaptable visual elements inspired by Berlin's culture.
Hitachi unveils first rebrand in 25 years (and it's exactly what you'd expect)Hitachi's new visual identity emphasizes digital integration and innovation, marking a significant evolution for the brand.
Crystal Light goes boozy, Volvo's new AI ad raises eyebrows, and Pretty Little Thing tries to glow upVolvo's debut AI-generated advertisement lacks coherence and relevance, failing to feature its cars, and showcasing the limitations of current AI technology.
Only McDonald's could have made these bold new adsMcDonald's latest advertising campaign showcases breakfast with minimal branding, relying on familiar audio cues and visuals to evoke recognition.
Crystal Light goes boozy, Volvo's new AI ad raises eyebrows, and Pretty Little Thing tries to glow upVolvo's debut AI-generated advertisement lacks coherence and relevance, failing to feature its cars, and showcasing the limitations of current AI technology.
Only McDonald's could have made these bold new adsMcDonald's latest advertising campaign showcases breakfast with minimal branding, relying on familiar audio cues and visuals to evoke recognition.
Branding in 2025: The Good, The Bad, The FutureBranding is both design and strategy; it reflects a company's values and directions beyond just logos.
The most mocked rebrand of the decade has finally been reversedAbrdn has reverted to its original name, now 'aberdeen group,' after backlash over its vowel-less rebrand.
I'm sick of boring AI company logos that all look the sameAI company logos often exhibit a boring, uniform design that stifles creativity in the creative industries.
Branding in 2025: The Good, The Bad, The FutureBranding is both design and strategy; it reflects a company's values and directions beyond just logos.
The most mocked rebrand of the decade has finally been reversedAbrdn has reverted to its original name, now 'aberdeen group,' after backlash over its vowel-less rebrand.
I'm sick of boring AI company logos that all look the sameAI company logos often exhibit a boring, uniform design that stifles creativity in the creative industries.
How Sephora became a retail juggernaut at the forefront of beauty's biggest trendsSephora transformed the beauty retail landscape with its innovative self-service approach and significant rebranding strategies over the decades.
The old Twitter bird sign just sold for $34,000The iconic Twitter logo, renamed 'Larry', sold for $34,325, reflecting significant brand shifts under new ownership.
Built to boom: 4 things fast-growing companies do to stay aheadHigh-growth businesses rely on timing, strategic decisions, and effective use of social media for success.
The NBA All-Star Game Was a Flop - Here's What to Learn | EntrepreneurConsistency builds trust in branding and performance.Authenticity should prevail over fleeting trends.
Meghan Markle admits to making 'mistakes' with 'As Ever' brand launch: 'Tons of twists and turns'Meghan Markle reflects on her entrepreneurial journey, acknowledging mistakes while launching her As Ever brand.
How to Master Public Relations and Build Lasting Trust in a Changing World | EntrepreneurPublic relations is essential for business leaders to connect with customers and build trust in today's media landscape.
How Businesses Can Capitalize on Emerging Domain Name Trends | EntrepreneurNew generic Top Level Domains (gTLDs) provide unique branding opportunities for businesses.The rise of gTLDs is crucial for companies missing out on .com or .net domains.
Branding Is More Than a LogoBranding is fundamentally about a company's mission and purpose, not just visuals.Core values are crucial for guiding business decisions and fostering strong relationships.
Built to boom: 4 things fast-growing companies do to stay aheadHigh-growth businesses rely on timing, strategic decisions, and effective use of social media for success.
The NBA All-Star Game Was a Flop - Here's What to Learn | EntrepreneurConsistency builds trust in branding and performance.Authenticity should prevail over fleeting trends.
Meghan Markle admits to making 'mistakes' with 'As Ever' brand launch: 'Tons of twists and turns'Meghan Markle reflects on her entrepreneurial journey, acknowledging mistakes while launching her As Ever brand.
How to Master Public Relations and Build Lasting Trust in a Changing World | EntrepreneurPublic relations is essential for business leaders to connect with customers and build trust in today's media landscape.
How Businesses Can Capitalize on Emerging Domain Name Trends | EntrepreneurNew generic Top Level Domains (gTLDs) provide unique branding opportunities for businesses.The rise of gTLDs is crucial for companies missing out on .com or .net domains.
Branding Is More Than a LogoBranding is fundamentally about a company's mission and purpose, not just visuals.Core values are crucial for guiding business decisions and fostering strong relationships.
Netflix enters trademark battle over raunchy new showNetflix's series 'Running Point' is accused of trademark infringement by Pepperdine University over branding similarities.
Netflix Is All in on Meghan MarkleTed Sarandos supports Meghan Markle, emphasizing her cultural influence and Netflix's partnership in her business venture, As Ever.
Netflix chief Ted Sarandos says 'Max' should have just been called 'HBO'Ted Sarandos believes renaming HBO Max to Max detracted from the brand's strength and consumer recognition.
Netflix enters trademark battle over raunchy new showNetflix's series 'Running Point' is accused of trademark infringement by Pepperdine University over branding similarities.
Netflix Is All in on Meghan MarkleTed Sarandos supports Meghan Markle, emphasizing her cultural influence and Netflix's partnership in her business venture, As Ever.
Netflix chief Ted Sarandos says 'Max' should have just been called 'HBO'Ted Sarandos believes renaming HBO Max to Max detracted from the brand's strength and consumer recognition.
Why consumers don't take cybersecurity threats seriouslyCybersecurity's branding effects consumer trust and action, necessitating a shift from fear-driven to empowerment-driven messaging.
Why Brands Need to Think Like NetflixThe future of marketing lies in brands creating their own content rather than merely funding existing content. Branding is now about being the content.
Turn Canva and OpenAI into Your Secret Weapons for Bulk Email and Content Creation | TechRepublicLeverage AI tools to automate email marketing and content creation efficiently.
Why Brands Need to Think Like NetflixThe future of marketing lies in brands creating their own content rather than merely funding existing content. Branding is now about being the content.
Turn Canva and OpenAI into Your Secret Weapons for Bulk Email and Content Creation | TechRepublicLeverage AI tools to automate email marketing and content creation efficiently.
The Worst Canned Dunkin' Coffee Tastes Oddly Sour - Tasting TableDunkin' focuses on drinks over food, launching innovative beverage collaborations.
Yellow Tail changes its branding for the first time in 20 years, as Gen Z rejects cheap wineYellow Tail is refreshing its branding to appeal to younger consumers as wine sales decline.The shift in consumer preference is significant, with growing popularity for canned cocktails over traditional wine.
The Worst Canned Dunkin' Coffee Tastes Oddly Sour - Tasting TableDunkin' focuses on drinks over food, launching innovative beverage collaborations.
Yellow Tail changes its branding for the first time in 20 years, as Gen Z rejects cheap wineYellow Tail is refreshing its branding to appeal to younger consumers as wine sales decline.The shift in consumer preference is significant, with growing popularity for canned cocktails over traditional wine.
Silly Nice Weed Restocked: Get It Now at These Top New York Dispensaries | stupidDOPESilly Nice's handcrafted, small-batch cannabis is rapidly selling out due to high demand and quality.The brand prioritizes sustainability and eco-friendly practices in its product packaging.
6 times Apple nailed UI designApple's UI design excels at creating enjoyable and intuitive user experiences that mirror its hardware aesthetics.
Why Nutella Doesn't Taste Like It Used To - Tasting TableNutella's recipe change in 2017 resulted in altered taste and appearance, largely due to increased milk powder content.
Woah, the Ford logo is really confusing people onlineThe Ford logo has always included a curlicue, surprising many fans and illustrating the Mandela effect.
I never knew this famous artist created the Chupa Chups logoThe Chupa Chups logo is a timeless creation by Salvador Dali, demonstrating the intersection of art and branding.
Okay, the Hyundai logo's secret meaning has genuinely surprised meThe Hyundai logo symbolizes an 'H' and two people shaking hands representing the company and customer relationship.
Woah, the Ford logo is really confusing people onlineThe Ford logo has always included a curlicue, surprising many fans and illustrating the Mandela effect.
I never knew this famous artist created the Chupa Chups logoThe Chupa Chups logo is a timeless creation by Salvador Dali, demonstrating the intersection of art and branding.
Okay, the Hyundai logo's secret meaning has genuinely surprised meThe Hyundai logo symbolizes an 'H' and two people shaking hands representing the company and customer relationship.
Tinker, Tailor, Power Couple in Smart Spy Exercise 'Black Bag''Black Bag' engages viewers in a multi-layered exploration of brand identity within the realm of espionage and interpersonal relationships.
Apple's cool Major League Soccer logo mash-ups are changing the rules of co-brandingMLS teams feature custom Apple TV logos on uniforms, representing a new approach to co-branding.
What's needed to create future-facing brands?The rise of generative AI and quantum computing heralds unprecedented innovation and disruption across industries.
These Are All the Trump Towers in the WorldDonald Trump's brand is globally recognized, especially through the numerous Trump Towers in cities worldwide.
Rocket's Varun Krishna on Redfin deal, expansion of broker networkRocket has undergone significant changes, including a rebranding campaign and the launch of an AI-powered website, emphasizing consumer choice.
These Are All the Trump Towers in the WorldDonald Trump's brand is globally recognized, especially through the numerous Trump Towers in cities worldwide.
Rocket's Varun Krishna on Redfin deal, expansion of broker networkRocket has undergone significant changes, including a rebranding campaign and the launch of an AI-powered website, emphasizing consumer choice.
How Much Personal Rebranding Is Too Much? The Case For ConsistencyFrequent rebranding can damage credibility and confuse audience perception.Consistency in branding is essential for building trust and recognition.
How Brands Like Airbnb Use Storytelling to Stand OutStorytelling is crucial for brands to differentiate in a crowded market.
For Chriselle Lim, Fragrance Is A Super PowerFragrance can tell personal stories and evoke memories, shaping identities through scent.
How Brands Like Airbnb Use Storytelling to Stand OutStorytelling is crucial for brands to differentiate in a crowded market.
For Chriselle Lim, Fragrance Is A Super PowerFragrance can tell personal stories and evoke memories, shaping identities through scent.
Opinion: Don't call this coffee an Americano!Canadian coffee shops are renaming Americanos to Canadianos in response to political tensions with the U.S.
Why digital brands like Netflix and Wayfair are betting on physical stores | MarTechBrick-and-mortar retail is crucial for brand engagement and emotional connection, serving as a vital touchpoint for customer loyalty.
Meghan Markle can make her Martha Stewart era a success - but she shouldn't try to be relatable, PR pros sayMeghan Markle's new Netflix show and lifestyle brand may face criticism but leveraging her royal status could enhance her appeal in the lifestyle industry.
Kim K's Sexy Wet T-Shirt & Thong Swim Set May Break The Internet... AgainKim Kardashian has a talent for recognizing and promoting emerging stars in fashion, as seen in her latest SKIMS campaign.
How to Handle Content Saturation - A Guide to Standing Out in a Sea of Information | EntrepreneurTo combat content saturation, brands should focus on originality and thoughtful content strategies instead of scaling back their efforts.
Stop banging on about AI and show audiences what real power looks likeHuman instinct and imagination are irreplaceable by AI, emphasizing the need for emotional connections in branding.
Trump's AI Gaza video is shocking supporters, but his branding is all over itTrump's AI-generated video promoting a luxury resort in Gaza has shocked even his most ardent supporters.The video reflects Trump's brand, featuring extravagant imagery and satire.
3 Painfully Obvious Mistakes Early-Stage Founders Keep Making (and How to Dodge Them) | HackerNoonStartups often fail due to early mistakes that are hard to see while deeply involved in the process.Founders should focus on product development before investing heavily in branding or marketing efforts.