#branding

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#marketing-strategy
fromTearsheet
6 hours ago
Marketing

CMO Corner: Acorns' Kasia Leyden on how the firm is driving consumer action through warmth and education - Tearsheet

fromItsnicethat
4 weeks ago
Marketing

New report asks brands to think about experiential marketing a little differently

Brands face a tension between meaningful purpose and the demand for rapid results. ROX framework evaluates marketing beyond financial metrics, focusing on emotional and cultural impact.
fromForbes
1 month ago
Marketing

5 ChatGPT Prompts To Own Your Niche And Become Unforgettable

Own a specific word in marketing to build recognition and impact.
fromTearsheet
6 hours ago
Marketing

CMO Corner: Acorns' Kasia Leyden on how the firm is driving consumer action through warmth and education - Tearsheet

fromVITA Daily
4 days ago

Micro-Stories: Telling A Whole Story In Under 5 Seconds With Sharp Cuts - VITA Daily

The short-form video world is clocking at lightning speed, where attention spans are dwindling, and content creators must win hearts within seconds. Short-form videos are rewarded by platforms for their straightforwardness, and that's where micro-stories fit the bill. Micro-stories are stories that are condensed into under five seconds, at times powered by cutting-edge edits that leave audiences laughing, gasping, or swiping back to rewatch. Pippit simplifies this art. With its user-friendly editing capabilities, producers can turn raw footage into stop-in-your-scroll micro-stories.
Marketing
Marketing
fromInc
4 days ago

This 1 Strategy Can Help You Retain Your Customers and Build Your Brand

Visible effort increases trust, perceived value, and customer satisfaction; demonstrating labor and process enhances brand perception and justifies pricing.
Higher education
fromEntrepreneur
5 days ago

Why College No Longer Has a Monopoly on Success | Entrepreneur

Skilled trades and technical programs are gaining credibility and competing with four-year colleges by offering faster, lower-cost routes to high-paying careers.
Marketing
fromCreative Bloq
5 days ago

These ingenious Heinz ad's have ruined the way I see fries

Heinz's 'Looks Familiar' ads use a French fry box silhouette and signature typography to prove ketchup-fries pairing through logo-less brand recognition.
Beer
fromFood & Beverage Magazine
5 days ago

Blue Moon Renames Oranges "BlueMoonGarnish" for 30th Anniversary - Food & Beverage Magazine

Blue Moon renames its Valencia orange garnish BlueMoonGarnish, launching a national rebranding campaign with promotions, sampling, and experiential marketing for its 30th anniversary.
fromstupidDOPE | Est. 2008
6 days ago

Blue Moon Celebrates 30 Years by Rebranding Oranges as BlueMoonGarnish | stupidDOPE | Est. 2008

From the very beginning, Blue Moon built its flavor profile around Valencia orange peel, a choice that set it apart from other wheat beers on the market. Where most breweries leaned into coriander or spice, Blue Moon leaned into citrus, crafting a brew that was smooth, bright, and unmistakably refreshing. The garnish-originally an experiment to amplify those natural notes-quickly became more than an accessory. It became part of the brand's DNA, a visual cue that transformed a pint into an experience.
Beer
#cannabis
fromwww.amny.com
6 days ago
Cannabis

Tokin' Jew founders on using comedy and cannabis to build connection and fight antisemitism | amNewYork

fromstupidDOPE | Est. 2008
3 weeks ago
Cannabis

Where to Find High-THC Weed Near Statue of Liberty & Ellis Island (New York Harbor) - Silly Nice Restocks and Delivery Options | stupidDOPE | Est. 2008

fromstupidDOPE | Est. 2008
1 month ago
Cannabis

Headed to a New York Dispensary This Weekend? Try These Products | stupidDOPE | Est. 2008

Silly Nice quickly rose to prominence as a top cannabis brand in New York within its first year of operation.
fromstupidDOPE | Est. 2008
1 month ago
Cannabis

Top-Rated Weed Products in the Big Apple: Discover Bubble Hash, Infused Flower, Vapes, Diamond Powder & More | stupidDOPE | Est. 2008

Silly Nice is a standout Black-Owned, Veteran-Owned craft cannabis company in New York making significant strides in the market.
fromwww.amny.com
6 days ago
Cannabis

Tokin' Jew founders on using comedy and cannabis to build connection and fight antisemitism | amNewYork

fromstupidDOPE | Est. 2008
3 weeks ago
Cannabis

Where to Find High-THC Weed Near Statue of Liberty & Ellis Island (New York Harbor) - Silly Nice Restocks and Delivery Options | stupidDOPE | Est. 2008

fromFast Company
6 days ago

One entrepreneur's quest to revitalize a 198-year-old pasta brand

In 1827, in the small Tuscan town of Sansepolcro, Italy, Giulia Buitoni-a mother and home cook-became so well known for her starchy noodles that she decided to launch a pasta business. She didn't have much money, so she traded her most valuable necklace for a pasta machine. The trade was well worth it. Buitoni pasta was an instant success in Italy, and within the century, the company was selling its pasta around the world.
Food & drink
fromSitePoint Forums | Web Development & Design Community
6 days ago

What are the key steps to starting a business from scratch?

Starting a business from scratch may feel overwhelming, but the journey becomes easier with clear steps. Begin by finding a problem to solve and making sure there's real demand for your idea. Create a simple plan that covers your goals, budget, and strategy. Secure the right funding, complete the legal formalities, and focus on building a strong brand presence. Start small, test your product or service, and improve based on feedback. Use marketing to reach your audience and grow steadily.
Startup companies
#cracker-barrel
fromInsideHook
1 week ago

What's the Deal with the Pianos in Airports?

To start, the pianos are supposedly strategic in helping to keep travelers calm in what is a universally stressful setting. Historically, somewhere around 30-40% of travelers reported being nervous about flying, but in the past year - in light of the uptick in aviation incidents - that number has risen to 67%, according to a poll commissioned by The Points Guy. Music, when it's played well, can be instrumental in easing nerves on a subconscious level.
Music
Startup companies
fromFortune
1 week ago

An inside look at Ramp's eye-popping $22.5 billion valuation | Fortune

Ramp is rapidly disrupting corporate cards through strong branding, automation and AI-driven financial tools, driving fast revenue growth and a $22.5 billion valuation.
Coffee
fromFast Company
1 week ago

Blank Street's rebrand is full-on matcha core

Blank Street rebrands with a green-focused identity emphasizing matcha, growing from a 2020 Williamsburg cart to 90+ global locations and $149M annual revenue.
#nike
Business
fromSooners Wire
1 week ago

Oklahoma Sooners announce on-field advertising partner ahead of Michigan game

Oklahoma added Riverwind Casino's logo to Owen Field, joining major programs monetizing field advertising to generate revenue for player retention and recruiting.
Video games
fromGameSpot
1 week ago

Former Bethesda Boss Pete Hines Fought Hard Against Prey Being Called That

A former Bethesda marketing boss objected to naming the 2017 game Prey because the title caused confusion and distracted from promoting the game's merits.
fromstupidDOPE | Est. 2008
1 week ago

PATRON Tequila Unveils First Bottle Redesign in 36 Years | stupidDOPE | Est. 2008

For more than three decades, PATRÓN has held a steady place at the forefront of premium tequila, its iconic bottle and bee emblem instantly recognizable on backbars around the world. Now, for the first time in 36 years, the brand is reintroducing its look with a refreshed bottle and packaging design. While the tequila itself - made from only three natural ingredients - remains unchanged, the new design reflects both a reverence for tradition and a bold step into the future of luxury spirits.
Food & drink
Food & drink
fromTasting Table
1 week ago

You've Probably Never Heard The Quaker Oats Mascot's Real Name Before - Tasting Table

The Quaker Oats mascot is commonly called Larry, resembles William Penn but is officially a distinct character with an unclear naming origin.
Coffee
fromDaily Coffee News by Roast Magazine
2 weeks ago

Notable Roasting Opens Distinguished Cafe in Atlanta

Notable Roasting opened a sleek Atlanta cafe at Wild Heaven Beer, sourcing and roasting offsite with Probat equipment, rigorous QC, curated menu, and minimalist branded packaging.
fromTasting Table
2 weeks ago

Here's The Meaning And Origin Of Hellmann's Blue Ribbon Logo Design - Tasting Table

In 1913, German immigrant Richard Hellmann opened a Manhattan deli on Columbus Avenue, serving a classic homemade mayo so popular that customers began buying it by the jar. Originally producing two versions, the literal blue ribbon signified the distinction. Within a few years, demand outgrew the counter. Production moved from the deli to a small factory, and the Hellmann's Blue Ribbon Mayonnaise went into clear glass jars that showed exactly what you were buying.
Marketing
Typography
fromCreative Bloq
2 weeks ago

Take my Taylor Swift design quiz: How well do you know her visual identity?

Taylor Swift's The Life of a Showgirl features an orange colour palette, cover variants, a wide design ecosystem, and raises website accessibility concerns.
Marketing
fromForbes
2 weeks ago

The Hidden Domain Tax: How Weak Names Quietly Hold Back Growth

A clunky or weak domain name quietly reduces conversions and trust, compounding into significant customer and revenue loss across marketing and growth funnels.
fromTasting Table
2 weeks ago

Jersey Mike's Is Expensive, But The Reason For Such Elevated Prices Is Questionable - Tasting Table

If you've ever ordered from Jersey Mike's, you're probably no stranger to its tasty subs, along with the sticker shock from the high prices, especially compared to other chains like Subway or Jimmy John's. Why the sandwich shop is so expensive is largely up for debate. Jersey Mike's high prices might come down to its use of quality, fresh ingredients, supported by the shop's slogans like "made right in front of you," "authentic," and "a sub above."
Food & drink
#trademark
Fashion & style
fromFast Company
2 weeks ago

Why Lacoste turned its iconic crocodile logo into a goat

Lacoste replaced its iconic crocodile with a goat for a Novak Djokovic U.S. Open capsule to honor him as the GOAT.
Marketing
fromBusiness Matters
2 weeks ago

Firestarter: the London consultancy helping scale-ups build braver B2B brands

Firestarter helps scale-ups build bold, distinctive brands by combining creative branding, psychology-based strategy (DARE), and full-service execution to amplify authenticity and differentiation.
fromCreative Bloq
2 weeks ago

This vibrant drinks brand is bursting with joyful energy

"by pulling visual cues from both and letting them play off each other. From the health side, we leaned into signals of credibility - like clear typography, layered information, and a structured architecture that communicates function without feeling clinical." "From the soda side, we brought in energy and joy - bright color gradients, an expressive wordmark, bold flavor language, and even character illustrations that channel the playful spirit of mainstream soft drinks," he adds.
Design
Food & drink
fromFortune
2 weeks ago

Cracker Barrel's inconvenient fact: all the customers who loved its old logo had stopped going to the restaurant

Cracker Barrel reversed a modernized logo change after customer and political backlash, preserving its nostalgic branding while pursuing broader menu and store modernization.
fromBusiness Insider
2 weeks ago

It's not just Cracker Barrel - check out 5 other famous logo back-tracks

On August 19, Cracker Barrel rolled out a new logo as part of its fall campaign. A week later, the Lebanon, Tennessee-based chain announced that its "Old Timer" logo, complete with a man known as Herschel, leaning on a barrel, would return. Some influential conservatives, including Donald Trump Jr., criticized the new logo, which removed Uncle Herschel and the barrel shortly after its announcement. While companies have triggered backlash with design changes before, Cracker Barrel became a target of the president's vocal base.
Marketing
#logo-redesign
fromFast Company
3 weeks ago
Business

Cracker Barrel stock is little changed today as investors appear to shrug off its logo redesign apology

fromFortune
3 weeks ago
Marketing

Cracker Barrel's first rebrand in nearly 50 years backfired. The company's stock lost nearly $100 million after introducing a more minimalist look

fromFast Company
3 weeks ago
Business

Cracker Barrel stock is little changed today as investors appear to shrug off its logo redesign apology

fromFortune
3 weeks ago
Marketing

Cracker Barrel's first rebrand in nearly 50 years backfired. The company's stock lost nearly $100 million after introducing a more minimalist look

fromInc
3 weeks ago

Digital Identity Affects Large and Small Businesses

While large enterprises and small and mid-sized businesses (SMBs) operate in fundamentally different ways-from workflows to budgeting-they are united by the common need for a strong, strategic digital identity. Whether you're a founder building your first website, or a multinational corporation managing multiple sub-brands, the business need to establish a solid, secure, and memorable digital identity doesn't fade. A digital identity rooted in a strategic domain name is essential to growth, customer engagement, and long-term brand value, regardless of company size.
Online marketing
fromAdvocate.com
3 weeks ago

When renaming MSNBC to MS NOW, did the branding team use a MAGA focus group?

Maybe someone whispered in the branding team's ear: "Put as much daylight as possible between the new brand and Comcast, by making the new name as ridiculous as can be. We want no part of the lefty network." Truthfully, I think Comcast is just another media conglomerate in the bag for . That's just my humble opinion, although there is some reporting around it.
Television
Marketing
fromCreative Bloq
3 weeks ago

This crypto rebrand is effortlessly slick

Solflare rebrands as 'Stronghold of the Free', combining bold, bank-inspired typography, vintage visuals, and security-focused design to welcome new and experienced crypto users.
Juventus
fromCreative Bloq
3 weeks ago

Are Football Club Logos Facing a Design Crisis?

Modern minimalist rebranding risks stripping football crests of historical meaning and alienating traditional fans in pursuit of global lifestyle markets.
Podcast
fromRAIN News
4 weeks ago

Frequency rebrands and expands; now is Frequency.media

Frequency announces a branding change and the launch of the Frequency Premium Publisher Network for podcast advertising.
fromCreative Bloq
4 weeks ago

The new Eurovision logo is getting obliterated by fans

The new Eurovision logo features distinct tweaks to the well-loved design first debuted back in 2004, taking on a more rounded, juvenile look.
Music
Marketing
fromThe Drum
4 weeks ago

With only 2.5 seconds of attention on the table, only the strongest brands stand out

Eighty-five percent of digital ads capture attention for less than 2.5 seconds, diminishing their potential to drive memory.
#marketing
fromDigiday
1 month ago
Marketing

Mythbusted: American Eagle and Dunkin' and the risk of ignoring cultural context in ads

fromDigiday
1 month ago
Marketing

Mythbusted: American Eagle and Dunkin' and the risk of ignoring cultural context in ads

Marketing
fromThe Drum
4 weeks ago

If meme culture replaces moral compass, what's left of brand integrity?

Brands prioritize engagement over ethics, leading to tone-deaf humor that trivializes serious issues.
E-Commerce
fromWWD
4 weeks ago

Dada Goldberg and Social Media Agency Palasse Merge

Dada Goldberg merges with Palasse to enhance social media and strategic services for clients.
fromTasting Table
4 weeks ago

What You Probably Never Noticed About The Andes Mints They Give You At Olive Garden - Tasting Table

Olive Garden's mints are distinct with custom branding, featuring a green top and brown bottom, differentiating them from standard Andes mints which have all-brown packaging.
Food & drink
Wellness
fromVITA Daily
1 month ago

Five Things To Do To Make Your Brand Stand Out In The Wellness World - VITA Daily

Wellness brands need authenticity, a strong digital identity, and storytelling to succeed in a competitive landscape.
Marketing
fromClickUp
1 month ago

12 Free Messaging Strategy Templates for Clear Communication

Consistent messaging shapes potential customers' perception of brand identity and promise.
E-Commerce
fromEntrepreneur
1 month ago

Your Brand Deserves Better Images, So Get Them for $20 with This Photo-Editing App | Entrepreneur

Luminar Mobile makes professional photo editing accessible and easy for businesses, enhancing visual quality crucial for branding and sales.
Food & drink
fromTasting Table
1 month ago

The Popular Candy Company With Ties To American Designer Ralph Lauren - Tasting Table

Dylan's Candy Bar, founded by Dylan Lauren, became a culturally iconic candy shop highlighting entrepreneurship and branding.
Bicycling
fromBikerumor
1 month ago

Did Ornot Break Their Own Rules, Ornot? The New Billboard Collection is Loud

Ornot's Billboard Collection combines bold branding reminiscent of metal band shirts with a marketing credit incentive for wearers.
#ai
Online marketing
fromForbes
1 month ago

How to Make Your LinkedIn Background Stand Out (With Examples)

Customizing the LinkedIn Background is essential for making a strong first impression and branding your profile effectively.
fromFast Company
1 month ago

Delta just ushered in the era of the 'lifestyle airline'

Delta has officially declared that we're entering the era of the 'lifestyle airline,' emphasizing a shift from merely flying to a luxury, personalized travel experience.
E-Commerce
fromSlate Magazine
1 month ago

It Was a Relic of the '90s. The Food Was OK at Best. Now It's the Hottest Restaurant in America. What Happened?

"I looked at the challenge as: How do we make Chili's relevant again?" This highlights the focus on revitalizing the brand to attract past customers and new diners alike.
E-Commerce
fromAdExchanger
1 month ago

Here's What It's Like Watching Netflix's Live WWE Broadcast For The Ads | AdExchanger

The recent deal between Netflix and WWE includes heavy branding on the mat and ring posts, which became visible only during live broadcasts.
Washington Nationals
E-Commerce
fromeLearning
1 month ago

Utilizing Header and Footer Branding Blocks in Adobe Captivate 12.5 - eLearning

Incorporating header and footer branding blocks in eLearning ensures cohesive branding and enhances the learning experience.
fromClickUp
1 month ago

How to Build Marketing Strategies for a Construction Company

Construction marketing is the engine that gets you seen before the handshake. It serves as digital scaffolding to support your brand when external factors get shaky.
Marketing
fromItsnicethat
1 month ago

Walk a Thought's identity for a flavoured syrups brand is sweet and stylish

Bouquet, a collection of infused flavoured syrups for cocktails, coffees and more, is the brainchild of food scientist and innovator Caroline Lafleur.
Cocktails
E-Commerce
fromDigiday
1 month ago

WTF is brands' new investment in creator-generated content?

Brands are increasingly leveraging creator-generated content (CGC) to enhance control over their influencer partnerships and advertising.
CGC is content commissioned by brands, allowing them to maintain ownership and control over placement and metrics.
fromDigiday
1 month ago

Why performance marketing means nothing without consumer trust

In today’s ad landscape, brands are faced with a diluted performance marketing approach that struggles to connect with consumers who have become harder to reach.
Marketing
Digital life
fromFast Company
1 month ago

Roku's new streaming service, Howdy, looks like McDonald's. Here's why it's genius

Roku launched Howdy, an ad-free subscription service costing $2.99/month, featuring a smaller content library compared to competitors.
E-Commerce
fromDaily News
1 month ago

Giant Hot Wheels racing car will go on display in Riverside

7-Eleven partners with Mattel for Hot Wheels promotion featuring a full-sized Toyota Supra display and themed merchandise.
fromCreative Bloq
1 month ago

Donald Trump's response to Sydney Sweeney's jeans ad is a literary masterpiece

Trump's commentary on Sidney Sweeney's ad for American Eagle highlights her popularity and acting talent, drawing connections to Sidney Poitier's legacy as an iconic actor.
US politics
E-Commerce
fromAdExchanger
1 month ago

The Soda Wars Are Over And Big Beverage Companies Won. Now What? | AdExchanger

Established beverage companies are acquiring and rebranding new competitors to maintain market dominance.
fromwww.archdaily.com
1 month ago

FIABA NEST Cafe / flw8studio

The FIABA tables reflect flowing curves and meticulous detailing, inspired by the name of a bird, showcasing the brand's unique design philosophy.
Design
fromPsychology Today
1 month ago

Why Whimsy Can Win for Meat-Free Diets

Cuteness in branding taps into deep nurturing instincts, boosting appeal through empathy and playfulness. It commands attention and influences spending in powerful ways.
Marketing
Design
fromCreative Bloq
1 month ago

This designer just proved why you should never mess with the Marvel logo

Allan Peters created a controversial redesign of the Marvel logo, aiming to improve its narrative and visual impact.
Typography
fromCreative Bloq
1 month ago

What on earth happened to the Games Workshop logo?

Games Workshop has rebranded as Warhammer to align more closely with its gaming identity and achieved significant profits.
fromTasting Table
1 month ago

An Old-School Fast Food Chain Is Making A Comeback After Nearly Disappearing - Tasting Table

The American landscape used to be covered in Benningan's, Arthur Treachers, and Chi-Chi's restaurants, which at one time or another all probably seemed like the next big thing.
E-Commerce
Marketing
fromClickUp
1 month ago

How to Use Marketing Strategies for Architecture Firms | ClickUp

Marketing strategies for architecture firms must evolve beyond referrals to thrive.
US politics
fromFortune
1 month ago

'Epstein will forever be a loser in people's minds and Donald Trump doesn't hang out with losers,' a Trump insider says. 'It's off-brand'

Trump distances himself from Jeffrey Epstein, focusing on maintaining his personal brand.
Video games
fromCreative Bloq
1 month ago

The Game Awards shows why brands need dynamic logo designs

The Game Awards 2025 aims to emulate the previous event's success with a redesigned logo that enhances versatility and brand identity.
#design
fromRAIN News
1 month ago

Spotify "Spreadbeats" campaign wins Drum Award

Spotify has won the B2B category at the Drum Awards by successfully promoting itself as a video-plus-audio platform, overcoming its initial perception as purely a digital audio service.
E-Commerce
E-Commerce
fromMarTech
1 month ago

Distributed storefronts demand smarter, faster brand strategy | MarTech

The commerce landscape is evolving into a real-time, interconnected ecosystem where every media interaction acts as a storefront.
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