#branding

#branding

Ferrari's legal challenge against Wee Power revolved around a rearing horse logo that the car brand claimed infringed on its iconic design. The High Court ruled in favor of Wee Power, determining that their dual horse design and distinct graphical elements were sufficiently different from Ferrari's logo.

Aishwarya Iyer's Brightland brand uses beautiful glass bottles as a strategy to attract consumers, akin to a Trojan horse, leading to a rise in American olive oil appreciation.

In short, minimalism has become a strategic asset. One that is precise and softly spoken. Japanese minimalism, or neo-minimalism, is all about quiet.

King's Hawaiian aims to modernize its brand while staying true to its heritage, celebrating 75 years of classic sweet rolls amidst changing consumer trends.

Freelancing can be daunting, especially when it comes to securing clients. A lack of differentiation and poor branding are common pitfalls for newcomers.

"Trademark infringement has been found in plenty of cases in which defendant's mark is spelled differently from plaintiff's but pronounced the same, even when the two terms have different meanings."

Experiential branding invites people to do more than notice a brand; it invites them to feel it, transforming distant concepts into lived experiences.

The Daily Mail's coverage of the Gov.uk rebrand is not journalism; it's performance art, ignoring the substantive story behind it.

Kelly emphasizes that the branding components he created for his collaboration with Converse were distinct and original, asserting that they had not been utilized by the company before.

Meta's new AI tools for advertisers include image-to-video generation, enhancing branding in AI clips, and customer-focused business AIs, enabling engaging ad experiences.

In partnership with advertising agency BUNTIN and strategic communications firm C2 Strategic Communications, Republic is launching the first phase of a multistage marketing campaign.

"Right at the end he asked me one question. 'What do you want your legacy to be? Do you want to be remembered for? Another flavor of vodka or fighting for democracy?' That really affected me as it does feel like we're trying to do something more meaningful than sell booze."

The video for Mariah Carey's song "Type Dangerous" prominently features a uniquely customized typeface that reflects her long-term branding strategy.

"The T1 Phone is being launched by Trump Mobile, priced at $499, offering a lower cost alternative to Apple's products amid concerns over market competition."

Coca-Cola faced challenges in marketing its sugar-free version, eventually naming it Diet Coke due to legal advice on trademark representation, highlighting the significance of branding.

The Dell 14 Plus is aimed at balance, offering quality and value but lacking in configuration options to fully classify it as a budget-friendly laptop.

E.L. Fudge Sandwich Cookies embodies a rich history; their name, E.L. Fudge, represents 'Everybody Loves' Fudge, linking the iconic snack to whimsical Keebler lore.

"The jerseys are a nostalgic tribute to a favorite of the Magic's fanbase, incorporating elements that bridge the old and new of the franchise."