Walmart is actively working to redefine its brand image through a marketing blitz that includes a new logo and ad campaign named "Who knew?". The campaign highlights how perceptions of Walmart have lagged behind its advancements, including a vast online marketplace, same-day delivery capabilities, and improved digital services. Former retail executives believe the messaging effectively communicates Walmart's enhancements in e-commerce and physical stores, emphasizing the company's focus on better catering to customer needs and setting more modern expectations for brand experience.
Walmart's new marketing blitz aims at reshaping its brand perception with a bolder identity and an ad campaign called "Who knew?" that highlights its evolution in e-commerce.
The company has modernized its brand identity and emphasized its extensive online marketplace, same-day delivery options, and improved digital experiences through its Walmart+ membership program.
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