#marketing

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Marketing
fromForbes
5 hours ago

The Hidden Domain Tax: How Weak Names Quietly Hold Back Growth

A clunky or weak domain name quietly reduces conversions and trust, compounding into significant customer and revenue loss across marketing and growth funnels.
fromTVovermind
17 hours ago

12 Hilarious Marketing Campaigns That Went Wrong (And What We Can Learn From Them)

Major brands can suffer severe reputational damage when campaigns overlook context, cultural sensitivities, or customer sentiment, causing widespread backlash and failed promotions.
fromwww.theguardian.com
1 day ago

US Open's dating show proves a double fault in search for new fans

On the first day of this year's US Open, Alexandra Eala came back from 5-1 down in the third set to upset Clara Tauson in front of a rapturous crowd, Novak Djokovic rope-a-doped a fresher opponent barely half his age, Rebeka Masarova hit an overhead smash into the only racket-sized area inside the lines that would ensure she lost the point, and Daniil Medvedev all but incited a riot in the stands of Louis Armstrong Stadium while down match point.
US news
Marketing
fromPR Daily
2 days ago

Meet the inaugural jury of Ragan's Zenith Awards - PR Daily

Ragan Communications launched the Zenith Awards to honor excellence across communications, public relations, marketing, and mixternal communications across more than 60 categories.
fromBusiness Insider
3 days ago

Businesses are already capitalizing on the Taylor Swift and Travis Kelce economy with perks and discounts

Brands reacted playfully on social media to Taylor Swift and Travis Kelce's engagement using pop-culture references, product tie-ins, and wedding-related promotions.
fromInc
3 days ago

Duolingo Just Advertised for a Social Media Director. It's Offering a CEO's Salary

Duolingo is hiring a director of social media with a $189,600–$342,000 salary, signaling strong investment in social media and senior experience.
fromSocial Media Today
5 days ago

Google Updates AI Image Generation, Adds Loyalty Program Option for Retailers

Gemini preserves true likeness in photo edits while enabling creative transformations and photo combinations; personalized annotations boost ad click-through for loyal customers.
fromMashable India
4 days ago

Samsung Mocks Apple's Lack Of Foldables, Questions Its AI Progress

Samsung mocks Apple's lack of a foldable iPhone while promoting Galaxy Z Fold7 and Galaxy AI to emphasize its lead in foldables and mobile AI.
fromTasting Table
1 week ago

Oreo's Unique Marketing Strategy Has Kept It Relevant For Over A Century - Tasting Table

Oreos are a staple of any grocery store's cookie aisle. Known as "milk's favorite cookie," the brand has used strategic advertising to stay relevant in the over one hundred years since its inception in 1912. Oreo's marketing has always changed with the times, and part of the reason the brand is still relevant today is because it relies heavily on the internet and social media, a very easy and convenient way to target specific consumers.
Online marketing
Marketing
fromMarTech
1 week ago

Marketing leadership asks for radical candor but wants compliance | MarTech

Marketing often brands dysfunction as 'radical' virtues, using rhetoric like candor and transparency while leadership avoids real accountability.
Apple
fromCreative Bloq
1 week ago

Think you know about Apple? Let's see...

Apple is renowned for seamless design, iconic devices, memorable Steve Jobs keynotes, and marketing that reinforced its 'it just works' user-experience reputation.
#generative-ai
#artificial-intelligence
Marketing
fromAbove the Law
1 week ago

3 Questions For A Law Firm Marketing Professional (Part I) - Above the Law

Jonathan Blotner, founder of Blotner Mass Media, specializes in combining digital strategies with traditional marketing to enhance client growth across various fields.
E-Commerce
fromAdExchanger
1 week ago

One Startup's Plans To Make Digital Out-Of-Home More Accessible | AdExchanger

DOOH ad platforms are increasing accessibility for advertisers with innovative tools like Adomni's Jeen AI.
fromMarTech
1 week ago

AI helps marketing and sales pros work smarter, but does it drive revenue? | MarTech

AI is widely used in sales and marketing, yet many professionals question its effectiveness in increasing revenue and enhancing customer experience.
Startup companies
fromBerlin Startup Jobs
1 week ago

Job Vacancy: Founders Associate Intern (m/f/d) // Stackgini GmbH | Internships Jobs | Berlin Startup Jobs

Stackgini develops an AI-driven SaaS platform that streamlines IT selection processes, saving time and costs for organizations.
fromLight Stalking
1 week ago

The Best Approach to Social Media For Photographers In 2025

Social media is essential for photographers to showcase their work, learn, and interact.
E-Commerce
fromAdExchanger
1 week ago

Wondercraft Launches AI Tool To Speed Up Audio Ad Production | AdExchanger

Audio advertising is increasingly popular but underfunded, inspiring the development of AI tools like Wonda to enhance content creation.
fromThe Drum
1 week ago

'Am I doing the right things?' Intuit Mailchimp's Mark Lodwick on marketers' shared doubt

Mark Lodwick emphasizes building confidence in marketing teams by addressing doubts and focusing on real customer solutions.
fromDigiday
1 week ago

Two agencies merge with PE help to grab a larger share of a maturing marketplace

Podean is acquiring Commerce Canal to create the largest independent marketplace agency.
#branding
fromDigiday
1 week ago

Here's what marketers want from Meta's Superintelligence Labs

Marketers expect AI tools that enhance conversion rates or lower customer acquisition costs, rather than just theoretical insights. $64 to $72 billion is expected in 2025 capex, emphasizing the need for practical financial returns.
Marketing
fromWordtothewise
1 week ago

Deliverability rules

Anyone who has to know exactly what the rules are for inbox delivery is trying to figure out how close they can get to violating the rules without negative consequences. Senders that comply with the spirit of the rules don't care what the specifics of the rules are.
E-Commerce
fromFashion Dive
1 week ago

How to win back-to-school marketing as American Eagle's big bet blows up

American Eagle's marketing campaign featuring Sydney Sweeney highlights challenges in effectively communicating with a diverse audience, as backlash arises over perceived racist and sexual undertones.
Marketing
fromPR Daily
1 week ago

The Scoop: 'Roomies' is technically an ad. It hasn't had a single brand mention. - PR Daily

Bilt's comedy series 'Roomies' effectively markets without overt advertising through organic engagement on social media.
E-Commerce
fromMarketing Dive
1 week ago

Crocs appoints 2 new CMOs to level up creative strategy: WWD

Crocs has appointed Carly Gomez and Amondo Redmond as CMOs for Crocs and Heydude, respectively.
fromThe Drum
1 week ago

How data and live events are collapsing the CTV funnel

Data strategy will be the defining factor in the future of CTV advertising.
fromSocial Media Today
2 weeks ago

Getting Started With Google Ads [Infographic]

Google Ads can be a powerful tool for businesses, but understanding when to start and how to conduct keyword research is crucial for campaign effectiveness.
Marketing
fromClickUp
2 weeks ago

12 Free Messaging Strategy Templates for Clear Communication

Consistent messaging shapes potential customers' perception of brand identity and promise.
fromBusiness Insider
1 week ago

I landed my dream job without even applying for it. Here's how I did it and my advice for other job seekers.

Resilience and creativity developed through unexpected career paths can lead to personal and professional growth.
fromTasting Table
1 week ago

The 16 Best (And Worst) Food Brand Mascots To Exist - Tasting Table

M&M's mascots are anthropomorphic candies and have become iconic due to their personality, even embracing their cannibalistic nature in commercials that discuss how good they are.
Food & drink
fromEntrepreneur
2 weeks ago

Your Brand Deserves Better Images, So Get Them for $20 with This Photo-Editing App | Entrepreneur

Luminar Mobile makes professional photo editing accessible and easy for businesses, enhancing visual quality crucial for branding and sales.
#social-media
Marketing
fromThe South African
2 weeks ago

Top marketing campaigns compete for the Effie Awards

44 finalists for the 2025 Effie Awards demonstrate effective marketing campaigns reflecting high standards in South Africa's advertising industry.
fromMarketing Dive
2 weeks ago

Reese's responds to Taylor Swift album news with advertising agility

Reese's quickly launched a themed ad leveraging Taylor Swift's new album to capitalize on consumer excitement.
fromBusiness Matters
2 weeks ago

Innovative Marketing Strategies in the UK's Entertainment Sector

Data-driven personalization transforms how entertainment brands connect with audiences, delivering tailored offers based on customer preferences and enhancing engagement through smart analytics.
E-Commerce
fromFortune
2 weeks ago

From United Airlines to Olive Garden, brands turn orange, tying themselves to Taylor Swift's economic superpowers

Swift's tour appearances have become economic events. The singer's Eras Tour two years ago was the first such tour to cross the billion-dollar mark, according to Pollstar's 2023 year-end charts.
Music
Marketing
fromMarTech
2 weeks ago

B2B firms suffer from poor GTM understanding | MarTech

Fewer than half of marketers have a structured Go-to-Market (GTM) framework, highlighting a significant gap in marketing strategy.
Marketing
fromMarTech
2 weeks ago

Why active sponsorship is the only way to make AI work | MarTech

Passive sponsorship hinders AI integration efforts by lacking active involvement from leaders.
fromThe Drum
2 weeks ago

We are on LinkedIn's naughty step, so I'll just tell you: there's plastic in your balls

Our campaign aimed to confront the alarming findings that microplastics were found in 80% of tested penises, prompting a critical conversation about environmental impact.
Marketing
Marketing
fromForbes
2 weeks ago

Lessons From Scaling A Bootstrapped Marketing Agency To Acquisition

Scaling a marketing agency without funding is challenging, yet possible with focus on sustainability and profitability.
fromDigiday
2 weeks ago

Confessions of an agency exec on using AI in global campaigns despite regulation

While the lack of federal regulation in the U.S. presents a loose framework for AI, it contrasts with Europe’s stricter data and privacy laws, increasing calls for transparency and safety.
Artificial intelligence
Film
fromDeadline
2 weeks ago

Blumhouse Hires Amanda Maes As EVP Marketing

Amanda Maes joins Blumhouse as Executive Vice President, Marketing, overseeing brand evolution and key marketing initiatives.
fromMarTech
2 weeks ago

The top HubSpot updates of July 2025 | MarTech

HubSpot released over 100 updates in July, enhancing AI, CRM usability, and automation flexibility.
#customer-experience
fromCMSWire.com
3 weeks ago
Marketing

The Ultimate Blueprint for AI in Marketing

CMSWire provides essential resources for CMOs and customer experience leaders.
fromCMSWire.com
3 weeks ago
Marketing

The 3 Forces Reshaping Marketing Strategy Today

CMSWire's Marketing & CX Leadership channel provides crucial resources for CMOs and customer experience innovators.
#celebrity-brands
fromwww.npr.org
2 weeks ago
US news

Why every A-lister also has a side hustle

Celebrities are increasingly launching their own brands across various industries like beverages, cosmetics, and food products.
fromCreative Bloq
3 weeks ago
E-Commerce

Why I'm tired of lazy celebrity brands

Celebrity brands can succeed by leveraging built-in audiences, often leading to questioning their authenticity and necessity.
#ai
Marketing
fromThe Drum
2 weeks ago

Judge of the Day: Papa Johns' Carson Mason on generative AI's limits, spotting performative purpose, and the underrated power of psychology in content

Generative AI is a tool that enhances creativity but risks originality when over-relied upon.
fromSocial Media Today
2 weeks ago

LinkedIn Will Now Enable Brands to Sponsor User Posts that Link to a LinkedIn Event

When a member - executive, employee, creator, or industry expert - shares an event Page, marketers can now promote that post with a Thought Leader Event Ad.
Marketing
E-Commerce
fromThe Hollywood Reporter
2 weeks ago

Disney Entertainment Reorganizes Marketing Under Asad Ayaz, Shannon Ryan

Disney is restructuring its marketing division, appointing Asad Ayaz and Shannon Ryan to new leadership roles to oversee brand strategy and direct-to-consumer marketing.
Marketing
fromHubspot
in 2 months

Here's how to prove marketing's pipeline value & revenue impact to your CFO

CFOs prioritize proof of revenue and return, creating tension with marketers focused on engagement and impressions.
fromThe Drum
2 weeks ago

Ad of the Day: Steve Buscemi as evil scamming emperor in Telstra cybersecurity ad

Telstra's ad features Steve Buscemi as an evil emperor plotting high-tech scams against Earth, but is thwarted by Telstra's cybersecurity.
#soccer
fromItsnicethat
2 weeks ago

How brands and creatives can get along better, and make more authentic work

A guide to brand-building rooted in creativity and authenticity, emphasizing long-term relationships over short-term gains.
E-Commerce
fromDigiday
2 weeks ago

Dentsu's latest deal signals rising holdco interest in NIL creators

The boundary between athletes and influencers is diminishing due to increased advertising investment in sports and NIL opportunities.
#advertising
fromClickUp
2 weeks ago

Free Sell Sheet Templates to Boost Your Product Pitch | ClickUp

A well-designed sell sheet is crucial for effectively communicating your product's value and encouraging customer engagement.
NYC food
fromTime Out New York
3 weeks ago

Oddfellows is churning up breast milk-flavored cream this weekend, and we're very confused

OddFellows Ice Cream Co. has released a breast milk-inspired ice cream made with bovine colostrum for marketing a new breast pump.
fromVariety
3 weeks ago

Accelerate the Positive: Michael Nyman Builds a House of Specialty Marketing and Communications Firms

Michael Nyman founded Acceleration Community of Companies to create a specialized, collaborative network of firms in marketing and communications.
#mcdonalds
fromFortune
3 weeks ago
E-Commerce

McDonald's is launching an adult Happy Meal-and a new shake designed to go viral

fromFortune
3 weeks ago
E-Commerce

McDonald's is launching an adult Happy Meal-and a new shake designed to go viral

fromHackernoon
2 years ago

The Highs and Lows of My First Real Startup, CoLaunchly | HackerNoon

The 'aha' moment? I realised I'm not the only dev who sucks at marketing. We build cool apps. Then they just sit there. No launch. No reach. No traction.
Startup companies
E-Commerce
fromInc
3 weeks ago

How This Brand Scored 1 Million Social Impressions With a Clever Influencer Strategy

Peach & Lily's mystery marketing campaign generated excitement around its new product via influencer engagement.
#storytelling
fromThe Drum
3 weeks ago
Marketing

Judge of the Day: LexisNexis's Matthew Leopold on AI in crisis comms, earned trust, and the quiet power of consistency

fromThe Drum
3 weeks ago
Marketing

Judge of the Day: LexisNexis's Matthew Leopold on AI in crisis comms, earned trust, and the quiet power of consistency

Marketing tech
fromMarTech
3 weeks ago

Marketing and IT are rewriting the rules of digital transformation | MarTech

Marketing and IT have merged, redefining value creation and delivery through collaborative technology-driven operations.
fromCreative Bloq
3 weeks ago

I watched Beyonce and Sydney Sweeney's jeans ads - only one got Gen Z right

Beyoncé’s Levi’s 'Reiimagine' campaign effectively blends sensuality and self-awareness, revisiting nostalgia while making it relevant and empowering, resulting in a significant revenue increase for Levi's.
Marketing
fromAdExchanger
3 weeks ago

This CDP Is Using AI To Reach People (And Their Pets) On An Individual Level | AdExchanger

Hightouch's AI decisioning tool helps brands reach customers on a one-to-one basis by analyzing campaign results and providing nuanced insights for personalized messaging.
E-Commerce
fromDigiday
3 weeks ago

Why marketers aren't panicking in face of the latest tariff pressures (yet)

Brand marketers at global conglomerates and small enterprises alike have been following the twists and turns of the tariff conversation since U.S. President Donald Trump took office in January.
Marketing
fromwww.theguardian.com
3 weeks ago

Still throwing shrimp on the barbie: Tourism Australia's advertising is stuck in a 1980s time warp | Anita Manfreda and Simon Pawson

Australia's new $130 million campaign promotes tourism through celebrity endorsements and iconic imagery, but relies on outdated stereotypes.
fromwww.theguardian.com
3 weeks ago

Weapons review Zach Cregger's slick Barbarian follow-up is a bumpy ride

Weapons, directed by Zach Cregger, builds anticipation with a gripping premise of missing children and heightened marketing intrigue.
fromForbes
3 weeks ago

5 ChatGPT Prompts To Create Offers Customers Line Up To Pay For

Offers that sell themselves speak directly to the pain of the customer, creating urgency and a clear call to need. They resonate deeply with the customer’s desires and fears.
Marketing
fromHubspot
3 months ago

Marketing without the cringe: Jayde Powell on Gen Z audiences

Influencer marketing doesn't have to be expensive - think micro influencers with niche audiences... Let influencers 'speak to their audience in the way they're used to'.
Marketing
fromTasting Table
3 weeks ago

10 Old-School Candy Commercials That Totally Worked On Us - Tasting Table

Old-school candy commercials create lasting cravings with memorable jingles and storylines, proving effective over decades.
fromFortune
3 weeks ago

Tesla's chief designer accidentally smashed a $61K Cybertruck's 'armor glass' window with a metal ball. Now he says it was a 'great marketing moment'

It was just one of those Murphy's Law kind of things where something about happens, but it turned out to be a great meme, referring to the phenomenon of when something can go wrong, it usually will.
E-Commerce
Marketing
fromMarTech
4 weeks ago

Why good marketers think in probabilities, not certainties | MarTech

Marketing decisions are influenced by different levels of certainty and probability regarding market viability.
fromBusiness Insider
3 weeks ago

Tesla design chief who accidentally shattered 2 Cybertruck windows says the viral moment was a 'great meme'

The Cybertruck's window shattering during a demo became an unexpected viral marketing moment for Tesla.
E-Commerce
fromDigiday
3 weeks ago

Inside the C-Suite: Anthropologie launches Maeve as a new brand using influencers, TikTok and (of course) Substack

Maeve is being launched as a standalone brand with new marketing strategies including social media, influencer marketing, and a Substack platform.
fromDigiday
4 weeks ago

Mythbusted: American Eagle and Dunkin' and the risk of ignoring cultural context in ads

"The problem is the conflation of diversity and inclusivity," said Leila Fataar, founder of brand consultancy Platform13. A brand may have the right people in the room, whether inhouse or through their agencies, but if the company is not inclusive, where diverse voices feel empowered to challenge and be..."},{
Marketing
fromPractical Ecommerce
1 month ago

5 Ecommerce Platforms for Startups 2025

Ecommerce entrepreneurs should choose user-friendly and budget-friendly platforms for starting in 2025.
Food & drink
fromTasting Table
3 weeks ago

10 '90s Fast Food Items That Deserve A Comeback - Tasting Table

The 1990s were a vibrant period for fast food, giving rise to iconic menu items and marketing strategies.
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