#marketing

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#innovation
fromHackernoon
2 weeks ago
Artificial intelligence

AI Ethics and the Algorithm: Why You Should Choose Chaos Over Marketing Perfection | HackerNoon

fromHackernoon
2 weeks ago
Artificial intelligence

AI Ethics and the Algorithm: Why You Should Choose Chaos Over Marketing Perfection | HackerNoon

fromDigiday
1 day ago

How taking a unified campaign approach helps brands outperform benchmarks

The foundation of effective marketing is understanding a brand's intended audience - not just who the audience is, but also what those audience members care about.
Marketing tech
#advertising
Marketing tech
fromDigiday
1 week ago

Rose, deals, repeat: How to survive Cannes Lions

Cannes Lions Festival attracts thousands, blending creative and tech spaces, requiring stamina and strategic networking for attendees.
Marketing tech
fromDigiday
1 week ago

Digiday+ Research: Cannes attendance slated to increase for third year, but cost is a big obstacle for marketers

Attendance at Cannes increases for third consecutive year; costs keep some marketers at home.
Marketing tech
fromThe Drum
1 week ago

Hype barometer: Are retail media hopes an 'unattainable mirage' or shopping's savior?

Retail media requires a holistic approach to truly meet brand expectations and drive growth.
Marketing tech
fromDigiday
1 week ago

Rose, deals, repeat: How to survive Cannes Lions

Cannes Lions Festival attracts thousands, blending creative and tech spaces, requiring stamina and strategic networking for attendees.
Marketing tech
fromDigiday
1 week ago

Digiday+ Research: Cannes attendance slated to increase for third year, but cost is a big obstacle for marketers

Attendance at Cannes increases for third consecutive year; costs keep some marketers at home.
Marketing tech
fromThe Drum
1 week ago

Hype barometer: Are retail media hopes an 'unattainable mirage' or shopping's savior?

Retail media requires a holistic approach to truly meet brand expectations and drive growth.
#business-strategy
fromForbes
1 week ago
Marketing tech

How To Overcome E-Commerce Marketing Pain Points: 19 Expert Solutions

fromForbes
1 day ago
Growth hacking

Turn Your Controversial Opinions Into Revenue And Loyal Customers

fromForbes
1 week ago
Marketing tech

How To Overcome E-Commerce Marketing Pain Points: 19 Expert Solutions

fromForbes
1 day ago
Growth hacking

Turn Your Controversial Opinions Into Revenue And Loyal Customers

#ai
Marketing tech
fromForbes
1 week ago

How AI Can Turn Data Into Meaningful Customer Experiences

Hyperpersonalization is essential in today's marketing, as consumers expect tailored experiences from brands.
Marketing tech
fromMarTech
1 week ago

Salesforce unveils agentic Marketing Cloud Next | MarTech

Salesforce's Marketing Cloud Next revolutionizes marketing with autonomous AI agents that enhance campaign execution and customer personalization.
Marketing tech
fromDigiday
6 days ago

Cannes Briefing: A guide to the Cannes Lions International Festival of Creativity 2025

Economic challenges are reshaping participation in Cannes Lions 2025, with a focus shifting towards the return on investment from AI in marketing.
Media industry
fromForbes
1 week ago

How Brands Can Continue To Capitalize On YouTube

Marketers recognize the need for data but struggle with confidence and skills in utilizing technology, particularly AI, to enhance their effectiveness.
fromHubspot
in 3 months
Artificial intelligence

AI can boost conversions from your web page - HubSpot's CMO shows you how [tutorial]

Marketing tech
fromForbes
1 week ago

How AI Can Turn Data Into Meaningful Customer Experiences

Hyperpersonalization is essential in today's marketing, as consumers expect tailored experiences from brands.
Marketing tech
fromMarTech
1 week ago

Salesforce unveils agentic Marketing Cloud Next | MarTech

Salesforce's Marketing Cloud Next revolutionizes marketing with autonomous AI agents that enhance campaign execution and customer personalization.
Marketing tech
fromDigiday
6 days ago

Cannes Briefing: A guide to the Cannes Lions International Festival of Creativity 2025

Economic challenges are reshaping participation in Cannes Lions 2025, with a focus shifting towards the return on investment from AI in marketing.
Media industry
fromForbes
1 week ago

How Brands Can Continue To Capitalize On YouTube

Marketers recognize the need for data but struggle with confidence and skills in utilizing technology, particularly AI, to enhance their effectiveness.
fromHubspot
in 3 months
Artificial intelligence

AI can boost conversions from your web page - HubSpot's CMO shows you how [tutorial]

#cannes-lions
Marketing tech
fromDigiday
1 week ago

AI talk returns to Cannes - but marketers want practicality over pontification

Generative AI will dominate discussions at Cannes Lions, with a shift towards practical applications in improving marketing efficiency and ROI.
fromVariety
1 week ago
Marketing tech

Variety Partners With Canva, Google TV, Uber Advertising, Deloitte and Others for Expanded Slate of Cannes Lions Events

fromDigiday
1 day ago
Marketing tech

Cannes Briefing: As the line between brand and studio blurs, creators hold the pen

fromDigiday
1 day ago
Marketing tech

Digiday Podcast at Cannes: From center stage to closed doors, inside X's quiet Cannes strategy

fromDigiday
3 days ago
Marketing tech

'It's a big meeting week': Kimberly-Clark's Patricia Corsi on the AI hype, Cannes jargon

Marketing tech
fromDigiday
1 week ago

AI talk returns to Cannes - but marketers want practicality over pontification

Generative AI will dominate discussions at Cannes Lions, with a shift towards practical applications in improving marketing efficiency and ROI.
fromVariety
1 week ago
Marketing tech

Variety Partners With Canva, Google TV, Uber Advertising, Deloitte and Others for Expanded Slate of Cannes Lions Events

fromDigiday
1 day ago
Marketing tech

Cannes Briefing: As the line between brand and studio blurs, creators hold the pen

fromDigiday
1 day ago
Marketing tech

Digiday Podcast at Cannes: From center stage to closed doors, inside X's quiet Cannes strategy

fromDigiday
3 days ago
Marketing tech

'It's a big meeting week': Kimberly-Clark's Patricia Corsi on the AI hype, Cannes jargon

#leadership
Marketing tech
fromCMSWire.com
1 week ago

CMO Circle: Behind the Scenes of a Multi-Million Dollar Customer Marketing Program

CMSWire provides essential resources for CMOs and customer experience leaders amid complex market challenges.
Marketing tech
fromCMSWire.com
1 week ago

CMO Circle: Behind the Scenes of a Multi-Million Dollar Customer Marketing Program

CMSWire provides essential resources for CMOs and customer experience leaders amid complex market challenges.
#lebron-james
#content-creation
fromHubspot
in 2 months
Artificial intelligence

Zappi's CMO shares her secrets for building AI agents that nail brand voice, manage compliance, and more

fromHubspot
2 days ago
Social media marketing

Master the art of going viral on LinkedIn with Hala Taha's four-step formula

fromBored Panda
3 days ago
Social media marketing

51 Times Unhinged Influencers Did The Craziest Things For Views And Deserved To Be Shamed

fromHubspot
in 2 months
Artificial intelligence

Zappi's CMO shares her secrets for building AI agents that nail brand voice, manage compliance, and more

fromHubspot
2 days ago
Social media marketing

Master the art of going viral on LinkedIn with Hala Taha's four-step formula

fromBored Panda
3 days ago
Social media marketing

51 Times Unhinged Influencers Did The Craziest Things For Views And Deserved To Be Shamed

fromSearch Engine Roundtable
2 days ago

Google Ads New Conversion Setup

Google Ads has introduced a refreshed interface for conversion actions, making the setup process simpler and more intuitive, especially beneficial for new advertisers.
Marketing tech
fromDigiday
2 days ago

Cannes Briefing: The Croisette class of the outpaced

This isn't just a creative festival anymore - it's a commercial one,
Marketing tech
#digital-strategy
fromThe Drum
1 week ago
Marketing tech

Brand v performance? Why Carwow's Ben Carter says marketers must master both

fromHubspot
3 days ago
Marketing tech

Trash AI Content, Experimental Budgets, and TikTok for B2B: Ross Simmonds Unfiltered

fromThe Drum
1 week ago
Marketing tech

Brand v performance? Why Carwow's Ben Carter says marketers must master both

fromHubspot
3 days ago
Marketing tech

Trash AI Content, Experimental Budgets, and TikTok for B2B: Ross Simmonds Unfiltered

#consumer-behavior
fromTasting Table
3 days ago

8 Nostalgic Drinks That Are Back On Store Shelves - Tasting Table

"Nostalgia can be a powerful driver when it comes to buying all sorts of beverages, which is why you may want to head to your local store to grab a nostalgic drink that has made a comeback."
Cocktails
#social-media
fromInc
1 week ago
Social media marketing

Instagram Launches Game-Changing Tools for Small Businesses

fromMarTech
3 days ago
Social media marketing

Content silence means your strategy is broken. Here's how to fix it. | MarTech

fromInc
1 week ago
Social media marketing

Instagram Launches Game-Changing Tools for Small Businesses

fromMarTech
3 days ago
Social media marketing

Content silence means your strategy is broken. Here's how to fix it. | MarTech

fromeLearning Industry
6 days ago

Best Press Release Examples (Plus Tips)

Press releases enhance a company's visibility and credibility, building trust through media coverage and improving search engine rankings via effective backlink generation.
Social media marketing
Social media marketing
fromThe Drum
6 days ago

Move over, Becks. It's time to make room for the nano-influencers

Authenticity has replaced celebrity endorsements as the key to effective marketing, making nano and micro-influencers more valuable than traditional stars.
fromIndependent
1 week ago

This Working Life: 'There was a feeling the construction industry was not for girls. I love to see this changing'

"I put in the work at college to get the results. I was not a natural exam taker, I did better with continuous assessment."
Miscellaneous
#startups
fromTechCrunch
1 week ago
Marketing tech

How AI sales startup Landbase nabbed Ashton Kutcher's Sound Ventures to lead its $30M Series A | TechCrunch

fromTechCrunch
1 week ago
Marketing tech

How AI sales startup Landbase nabbed Ashton Kutcher's Sound Ventures to lead its $30M Series A | TechCrunch

Marketing tech
fromDigiday
1 week ago

WPP's clients see Mark Read's exit as both a risk and an opportunity

Clients are reconsidering leaving WPP after Mark Read's exit, signaling a potential shift in the agency's approach.
#smartless
fromFast Company
1 week ago
Marketing tech

Is telecom the new tequila? Why the 'SmartLess' podcast is launching its own wireless brand

Marketing tech
fromFast Company
1 week ago

Is telecom the new tequila? Why the 'SmartLess' podcast is launching its own wireless brand

Will Arnett, Jason Bateman, and Sean Hayes launched SmartLess Mobile, a cost-effective wireless brand, aiming to optimize data usage for consumers.
#branding
fromForbes
1 week ago
Marketing tech

Tracksuit's $25M Raise Shows Why Brand Metrics Are The Next Growth Engine

fromForbes
1 week ago
Marketing tech

Tracksuit's $25M Raise Shows Why Brand Metrics Are The Next Growth Engine

fromDigiday
1 week ago
Marketing tech

Marketers set to meet with TikTok in Cannes to discuss the platform's future plans

Marketers at Cannes are eager for clarity on TikTok's future direction and product roadmap.
Media industry
fromEntrepreneur
1 week ago

How My Old Job Secretly Prepared Me to Build a Thriving Business | Entrepreneur

The decline in journalism has led many professionals to explore alternative career paths.
#real-estate
Arsenal
fromwww.bbc.com
1 week ago

What is the secret to Arsenal's WSL crowd success?

Arsenal's success in women's football is attributed to effective marketing and a strong historical commitment, resulting in record attendances.
Marketing
fromPhys
1 week ago

Expert reveals how US companies can fight back against import competition with power of marketing

Strong marketing strategies help American manufacturers survive competition from Chinese imports.
fromTasting Table
1 week ago

This Iconic Soda Started As 'Brad's Drink' And A Cure For Indigestion - Tasting Table

Originally created as a digestive aid by pharmacist Caleb Bradham in 1893, Pepsi was marketed for its health benefits before transforming into a sugary soda.
Food & drink
fromCult of Mac
1 week ago

Today in Apple history: Brilliant ad campaign turns Mac 'switcher' into unlikely star

"Apple's 'Switch' ad campaign was designed to entice people to switch from Windows to Mac, coinciding with a period of sustained success for the company."
Apple
#sales
Business intelligence
fromHarvard Business Review
1 week ago

Companies Are Using AI to Make Faster Decisions in Sales and Marketing

Real-time insights enhance decision-making in sales and marketing.
Swift, data-driven actions are essential for maintaining relevance in a competitive environment.
Business intelligence
fromHarvard Business Review
1 week ago

Companies Are Using AI to Make Faster Decisions in Sales and Marketing

Real-time insights enhance decision-making in sales and marketing.
Swift, data-driven actions are essential for maintaining relevance in a competitive environment.
Marketing tech
fromGeekWire
1 week ago

Zillow co-founder Rich Barton on the 'provocation marketing playbook' that can boost your brand

Be provocative in marketing to build brand awareness on a budget.
Creative use of data can drive consumer interest without spending on ads.
fromSilicon Canals
1 week ago

In other news this week: Donkey Republic appoints new CEO, Atmen raises 5M, & more

After nearly three years as CEO of Donkey Republic, I have decided to step down. This has been my own decision, and earlier this year, I began a constructive dialogue with the Chairperson of the Board to plan a smooth transition.
European startups
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