How taking a unified campaign approach helps brands outperform benchmarks
The foundation of effective marketing is understanding a brand's intended audience - not just who the audience is, but also what those audience members care about.
Marketers recognize the need for data but struggle with confidence and skills in utilizing technology, particularly AI, to enhance their effectiveness.
Marketers recognize the need for data but struggle with confidence and skills in utilizing technology, particularly AI, to enhance their effectiveness.
Google Ads has introduced a refreshed interface for conversion actions, making the setup process simpler and more intuitive, especially beneficial for new advertisers.
8 Nostalgic Drinks That Are Back On Store Shelves - Tasting Table
"Nostalgia can be a powerful driver when it comes to buying all sorts of beverages, which is why you may want to head to your local store to grab a nostalgic drink that has made a comeback."
Press releases enhance a company's visibility and credibility, building trust through media coverage and improving search engine rankings via effective backlink generation.
Move over, Becks. It's time to make room for the nano-influencers
Authenticity has replaced celebrity endorsements as the key to effective marketing, making nano and micro-influencers more valuable than traditional stars.
This Iconic Soda Started As 'Brad's Drink' And A Cure For Indigestion - Tasting Table
Originally created as a digestive aid by pharmacist Caleb Bradham in 1893, Pepsi was marketed for its health benefits before transforming into a sugary soda.
Today in Apple history: Brilliant ad campaign turns Mac 'switcher' into unlikely star
"Apple's 'Switch' ad campaign was designed to entice people to switch from Windows to Mac, coinciding with a period of sustained success for the company."
In other news this week: Donkey Republic appoints new CEO, Atmen raises 5M, & more
After nearly three years as CEO of Donkey Republic, I have decided to step down. This has been my own decision, and earlier this year, I began a constructive dialogue with the Chairperson of the Board to plan a smooth transition.