#marketing tag - Briefly

"Test everything -15s, 30s, 59s": Shark Tank investor Kevin O'Leary reveals the truth about marketing

Test your advertisements thoroughly to determine effectiveness rather than relying on assumptions or emotional investments in creators.

The surprisingly easy way anyone can start a business

Starting a business requires much more than just a great idea, but Sellful simplifies this process for aspiring entrepreneurs.

The One Mistake Is Putting Your Brand Reputation at Risk - and Most Startups Still Make It | Entrepreneur

Public relations is essential in building brand credibility and customer trust alongside marketing efforts.

My 8-Step Ecommerce Hiring Process

Effective hiring requires a strategic approach focused on long-term needs rather than just immediate demands.

Specialists are often beneficial over generalists when hiring for distinct roles, despite the higher cost.

Spring Books on B2B, Nvidia, Bill Gates, More

The article highlights seven new books that provide valuable marketing and growth insights from various business leaders.

"Test everything -15s, 30s, 59s": Shark Tank investor Kevin O'Leary reveals the truth about marketing

Test your advertisements thoroughly to determine effectiveness rather than relying on assumptions or emotional investments in creators.

The surprisingly easy way anyone can start a business

Starting a business requires much more than just a great idea, but Sellful simplifies this process for aspiring entrepreneurs.

The One Mistake Is Putting Your Brand Reputation at Risk - and Most Startups Still Make It | Entrepreneur

Public relations is essential in building brand credibility and customer trust alongside marketing efforts.

My 8-Step Ecommerce Hiring Process

Effective hiring requires a strategic approach focused on long-term needs rather than just immediate demands.

Specialists are often beneficial over generalists when hiring for distinct roles, despite the higher cost.

moreentrepreneurship

#gen-z

Fortnite Reveals a Jack in the Box Battle Map: CEO Minigames | Entrepreneur

Jack in the Box targets Gen Z gamers with 'Jack's CEO Minigames', offering prizes and a fun corporate gaming experience.

Skittles Asks Gen Z to 'Legally Acknowledge the Rainbow' for New Pop'd Candy

Skittles has launched a new crunchy version called Skittles Pop'd, addressing Gen Z's mixed feelings through interactive marketing.

Fortnite Reveals a Jack in the Box Battle Map: CEO Minigames | Entrepreneur

Jack in the Box targets Gen Z gamers with 'Jack's CEO Minigames', offering prizes and a fun corporate gaming experience.

Skittles Asks Gen Z to 'Legally Acknowledge the Rainbow' for New Pop'd Candy

Skittles has launched a new crunchy version called Skittles Pop'd, addressing Gen Z's mixed feelings through interactive marketing.

moregen-z

#digital-transformation

The Traditional Barrier Between PR And Marketing Has Fallen-How Brands Should Adapt

The democratization of content creation has blurred the lines between PR and marketing, making integrated strategies essential.

As AI upends Digital Darwinism, Tom Goodwin guides marketers in new column for The Drum

Tom Goodwin joins The Drum as a columnist to explore AI's transformative impact on marketing.

4 pitfalls of digital transformations and how to avoid them | MarTech

Digital transformation is widely adopted, but achieving successful outcomes remains a challenge for organizations.

Many companies face high failure rates, often between 70% to 88%, due to cultural and organizational obstacles.

Transformations need focused, practical solutions rather than broad changes to ensure success.

Ferrero's Danielle Sporkin on Navigating Media, Retail, and Cross-Functional Growth

Ferrero's 'change by preserving' philosophy promotes innovation while honoring fundamental brand values.

Collaboration across teams and agencies is essential for success in retail media marketing.

Diverse career paths lead to stronger leadership and integrated marketing approaches.

The Traditional Barrier Between PR And Marketing Has Fallen-How Brands Should Adapt

The democratization of content creation has blurred the lines between PR and marketing, making integrated strategies essential.

As AI upends Digital Darwinism, Tom Goodwin guides marketers in new column for The Drum

Tom Goodwin joins The Drum as a columnist to explore AI's transformative impact on marketing.

4 pitfalls of digital transformations and how to avoid them | MarTech

Digital transformation is widely adopted, but achieving successful outcomes remains a challenge for organizations.

Many companies face high failure rates, often between 70% to 88%, due to cultural and organizational obstacles.

Transformations need focused, practical solutions rather than broad changes to ensure success.

Ferrero's Danielle Sporkin on Navigating Media, Retail, and Cross-Functional Growth

Ferrero's 'change by preserving' philosophy promotes innovation while honoring fundamental brand values.

Collaboration across teams and agencies is essential for success in retail media marketing.

Diverse career paths lead to stronger leadership and integrated marketing approaches.

moredigital-transformation

#customer-experience

Turning Customers Into Champions: Your 3-Step Advocacy Strategy

CMSWire is a key resource for CMOs and customer experience leaders.

Your Next Customer Won't Google You-Here's Where They'll Find You Instead

CMSWire provides essential resources for CMOs and customer experience leaders, aimed at navigating complex marketing landscapes.

Marketing Personalization, Not Brand Blandification: Conducting an AI Audit

The CMSWire channel offers essential resources for CMOs and marketing leaders to improve customer experience.

Its content focuses on actionable research and insights for navigating complex marketing landscapes.

The Strategic Advantage of Real-Time Customer Experience Analytics

CMSWire serves as a vital resource for CMOs and customer experience leaders, offering essential insights and research.

B2B Inflation Is Our New Reality. How Should Marketers Adapt?

CMSWire provides essential resources for CMOs and customer experience leaders.

Turning Customers Into Champions: Your 3-Step Advocacy Strategy

CMSWire is a key resource for CMOs and customer experience leaders.

Your Next Customer Won't Google You-Here's Where They'll Find You Instead

CMSWire provides essential resources for CMOs and customer experience leaders, aimed at navigating complex marketing landscapes.

Marketing Personalization, Not Brand Blandification: Conducting an AI Audit

The CMSWire channel offers essential resources for CMOs and marketing leaders to improve customer experience.

Its content focuses on actionable research and insights for navigating complex marketing landscapes.

The Strategic Advantage of Real-Time Customer Experience Analytics

CMSWire serves as a vital resource for CMOs and customer experience leaders, offering essential insights and research.

B2B Inflation Is Our New Reality. How Should Marketers Adapt?

CMSWire provides essential resources for CMOs and customer experience leaders.

morecustomer-experience

From beer to betting - how have football shirt sponsors changed?

The prevalence of gambling sponsorship in the Premier League has surged, a stark contrast to earlier sponsorships focused on physical product sales.

#content-creation

11 Social Media Tricks That Actually Work for Top Designers

Social media is essential for marketing, especially for those not as famous as celebrities like Beyoncé.

What genAI means for your marketing skills | MarTech

Generative AI is transforming marketing roles and responsibilities across teams.

Distinct patterns in AI adoption are emerging within marketing management, communication, and sales.

Build an Audience Before Your Book

Successful authors build their audience before publishing, not afterward.

Creating an interconnected content ecosystem enhances engagement with potential readers.

Social Media Manager Job Description: Roles, Skills, Responsibilities

Social media managers craft engaging content and drive brand awareness, requiring a mix of creativity, analytics, and strategic skills.

11 Social Media Tricks That Actually Work for Top Designers

Social media is essential for marketing, especially for those not as famous as celebrities like Beyoncé.

What genAI means for your marketing skills | MarTech

Generative AI is transforming marketing roles and responsibilities across teams.

Distinct patterns in AI adoption are emerging within marketing management, communication, and sales.

Build an Audience Before Your Book

Successful authors build their audience before publishing, not afterward.

Creating an interconnected content ecosystem enhances engagement with potential readers.

Social Media Manager Job Description: Roles, Skills, Responsibilities

Social media managers craft engaging content and drive brand awareness, requiring a mix of creativity, analytics, and strategic skills.

morecontent-creation

#fast-food

I tried Popeyes' new pickle-themed menu. It's the chain's best launch since its iconic chicken sandwich.

Popeyes' pickle menu, featuring chicken sandwiches and lemonade, debuted on April 1, aiming to engage with younger customers.

Chili's Trolls McDonald's With New 'Big QP' Burger | Entrepreneur

Chili's new Big QP burger offers 85% more beef than McDonald's classic, aiming to provide better value for customers.

I tried Popeyes' new pickle-themed menu. It's the chain's best launch since its iconic chicken sandwich.

Popeyes' pickle menu, featuring chicken sandwiches and lemonade, debuted on April 1, aiming to engage with younger customers.

Chili's Trolls McDonald's With New 'Big QP' Burger | Entrepreneur

Chili's new Big QP burger offers 85% more beef than McDonald's classic, aiming to provide better value for customers.

morefast-food

How to keep your brand from getting posterized by your own celebrity endorser

Caitlin Clark's campaign demonstrates effective use of celebrity marketing by linking her popularity with Gainbridge's services without overshadowing the message.

#advertising

Retail media was built for growth. Now, it's being rebuilt for risk

Marketers express concern about ongoing tariff volatility and its impact on advertising strategies amidst temporary relief.

Snapchat Launches Expanded Agency Partner Program

Snapchat expands its Partner Program with an Agency offering, enhancing agency accreditation and resources to optimize client ad performance.

Western Union And LiveRamp Double Down On Data To Unlock Powerful, Personalized Advertising - LiveRamp Holdings (NYSE:RAMP), Western Union (NYSE:WU)

LiveRamp partners with Western Union to enhance personalized advertising for multicultural audiences using extensive customer insights.

I'm calling it, these wild Dreamies billboards are my favourite ad campaign ever

Dreamies' billboard campaign creatively uses tactile advertising with fiberglass cats to engage viewers and subvert traditional advertising norms.

Inside BODYARMOR's 'Choose Better' Rebrand - and the Star Athletes Powering It | Entrepreneur

Gatorade's 1991 campaign was iconic; now BODYARMOR's 'Choose Better' campaign targets the next generation of athletes.

Social Proof Backfire: The Marketing Mistake Costing You Conversions

Anti-drug ads intended to reduce drug use instead increased it by normalizing the behavior through social proof.

Retail media was built for growth. Now, it's being rebuilt for risk

Marketers express concern about ongoing tariff volatility and its impact on advertising strategies amidst temporary relief.

Snapchat Launches Expanded Agency Partner Program

Snapchat expands its Partner Program with an Agency offering, enhancing agency accreditation and resources to optimize client ad performance.

Western Union And LiveRamp Double Down On Data To Unlock Powerful, Personalized Advertising - LiveRamp Holdings (NYSE:RAMP), Western Union (NYSE:WU)

LiveRamp partners with Western Union to enhance personalized advertising for multicultural audiences using extensive customer insights.

I'm calling it, these wild Dreamies billboards are my favourite ad campaign ever

Dreamies' billboard campaign creatively uses tactile advertising with fiberglass cats to engage viewers and subvert traditional advertising norms.

Inside BODYARMOR's 'Choose Better' Rebrand - and the Star Athletes Powering It | Entrepreneur

Gatorade's 1991 campaign was iconic; now BODYARMOR's 'Choose Better' campaign targets the next generation of athletes.

Social Proof Backfire: The Marketing Mistake Costing You Conversions

Anti-drug ads intended to reduce drug use instead increased it by normalizing the behavior through social proof.

moreadvertising

#social-media

I Made Iced Lattes With the Founder of The Nitro Bar

The Nitro Bar's success is driven by innovative marketing and a strong social media presence.

New social media features and updates to know this week - PR Daily

Social media platforms are rolling out significant updates, focusing on content creation, user safety, and functionality enhancements.

"That's marketing on a whole different level": Internet reacts as IShowSpeed clips displayed on a huge billboard in China

IShowSpeed's presence in China highlights an unexpected positive impact on the country's global image through his viral content.

3 Remote Jobs With A 20% Surge In Demand In 2025

Remote jobs in marketing and social media have surged by 20% over the last three months, indicating strong demand in these sectors.

The AI starter pack trend is taking over LinkedIn and TikTok

New trend allows users to create AI-generated action figures of themselves with personalized accessories using GPT-4o, gaining mixed reactions online.

Book Promotion

Reliable book promotion agencies significantly enhance authors' exposure and sales.

I Made Iced Lattes With the Founder of The Nitro Bar

The Nitro Bar's success is driven by innovative marketing and a strong social media presence.

New social media features and updates to know this week - PR Daily

Social media platforms are rolling out significant updates, focusing on content creation, user safety, and functionality enhancements.

"That's marketing on a whole different level": Internet reacts as IShowSpeed clips displayed on a huge billboard in China

IShowSpeed's presence in China highlights an unexpected positive impact on the country's global image through his viral content.

3 Remote Jobs With A 20% Surge In Demand In 2025

Remote jobs in marketing and social media have surged by 20% over the last three months, indicating strong demand in these sectors.

The AI starter pack trend is taking over LinkedIn and TikTok

New trend allows users to create AI-generated action figures of themselves with personalized accessories using GPT-4o, gaining mixed reactions online.

Book Promotion

Reliable book promotion agencies significantly enhance authors' exposure and sales.

moresocial-media

#ai

In First Big Marketing Push, OpenAI Makes ChatGPT Free for College Students

OpenAI is offering ChatGPT Plus for free to college students until May 31 as part of a new marketing campaign.

This Startup Helps Marketers Understand What AI Says About Them. Here's the Pitch Deck It Used To Nab $5.75M

Brandlight raises $5.75 million to enhance brand visibility and sentiment on AI platforms.

The strategic rise of the marketing analyst in the age of AI | MarTech

The role of marketing analysts is evolving to focus on strategic contributions aided by AI tools and automation.

ChatGPT 4o Image Generator Just Replaced Your Creative Team for Free

ChatGPT-4 revolutionizes marketing creativity by enabling cost-effective, professional-grade image generation.

It offers brands a streamlined approach to maintaining coherent brand identities across all visuals.

The tool enhances collaboration with its iterative design capabilities, minimizing the time spent on revisions.

ChatGPT-4 democratizes creative resources, empowering smaller businesses to level the playing field against larger firms.

H&M Plans to Use AI-Generated Digital Twins of Models in Its Social Media & Marketing Campaigns - Lindsey Gamble

H&M will use AI-generated models in marketing, granting them rights to their digital twins and potentially impacting job opportunities in the modeling industry.

How you succeed in business is shifting fast - and not because of AI

Businesses can thrive without traditional advertising by leveraging modern marketing strategies and creating valuable content.

In First Big Marketing Push, OpenAI Makes ChatGPT Free for College Students

OpenAI is offering ChatGPT Plus for free to college students until May 31 as part of a new marketing campaign.

This Startup Helps Marketers Understand What AI Says About Them. Here's the Pitch Deck It Used To Nab $5.75M

Brandlight raises $5.75 million to enhance brand visibility and sentiment on AI platforms.

The strategic rise of the marketing analyst in the age of AI | MarTech

The role of marketing analysts is evolving to focus on strategic contributions aided by AI tools and automation.

ChatGPT 4o Image Generator Just Replaced Your Creative Team for Free

ChatGPT-4 revolutionizes marketing creativity by enabling cost-effective, professional-grade image generation.

It offers brands a streamlined approach to maintaining coherent brand identities across all visuals.

The tool enhances collaboration with its iterative design capabilities, minimizing the time spent on revisions.

ChatGPT-4 democratizes creative resources, empowering smaller businesses to level the playing field against larger firms.

H&M Plans to Use AI-Generated Digital Twins of Models in Its Social Media & Marketing Campaigns - Lindsey Gamble

H&M will use AI-generated models in marketing, granting them rights to their digital twins and potentially impacting job opportunities in the modeling industry.

How you succeed in business is shifting fast - and not because of AI

Businesses can thrive without traditional advertising by leveraging modern marketing strategies and creating valuable content.

moreai

#consumer-engagement

Frances Dillard Reveals Driscoll's Secret Recipe for Building a $1B Berry Empire

Driscoll's has achieved significant growth by focusing on proprietary berry quality and aligning its branding efforts with values of sustainability and transparency.

'The White Lotus,' 'Severance' and 'The Handmaid's Tale' show what happens when brand collabs go wrong

Brand tie-ins can miss the mark by failing to capture nuanced themes of the source material, leading to superficial associations.

5 times brands failed April Fool's Day

Brands must consider audience sentiment when planning April Fools' pranks to avoid reputational harm.

Frances Dillard Reveals Driscoll's Secret Recipe for Building a $1B Berry Empire

Driscoll's has achieved significant growth by focusing on proprietary berry quality and aligning its branding efforts with values of sustainability and transparency.

'The White Lotus,' 'Severance' and 'The Handmaid's Tale' show what happens when brand collabs go wrong

Brand tie-ins can miss the mark by failing to capture nuanced themes of the source material, leading to superficial associations.

5 times brands failed April Fool's Day

Brands must consider audience sentiment when planning April Fools' pranks to avoid reputational harm.

moreconsumer-engagement

#candy-industry

Why Mentos relaunched its iconic jingle and brought brand lore to Fortnite

Mentos effectively updates its brand through nostalgia by revamping its jingle and leveraging modern influencers to engage diverse audiences.

WTF Is a Hormbles Chormbles?

Hormbles Chormbles disrupts the candy industry with its bizarre branding and sugary alternatives.

Why Mentos relaunched its iconic jingle and brought brand lore to Fortnite

Mentos effectively updates its brand through nostalgia by revamping its jingle and leveraging modern influencers to engage diverse audiences.

WTF Is a Hormbles Chormbles?

Hormbles Chormbles disrupts the candy industry with its bizarre branding and sugary alternatives.

morecandy-industry

Marc Ecko Returns to Complex as Chief Creative, Innovation Officer

Marc Ecko has rejoined Complex as chief creative officer to lead innovation and integration of AI.

Marketers push back on Google's attempt to derail California privacy bill | MarTech

Marketers criticize Google's campaign against California's consumer privacy legislation, viewing it as a conflict between data usage and consumer trust.

Marketing Briefing: 'Expecting chaos': With tariff uncertainty a new constant, marketers use Covid replanning muscle

Chaos is manageable; marketers can learn from past experiences such as the pandemic.

How to Maximize Your Real Estate Investment Profits in 2025 | Entrepreneur

Maximizing profits from investments requires quickly filling vacancies and tailoring marketing efforts to target ideal renters.

#sports

Itzulia Basque Country: Max Schachmann pulls out ITT win over Joao Almeida

Jackie has a diverse career in sports, founding agencies and promoting safe cycling over her 30 years of experience.

Baseball team nixes 'Gold Diggers' name change after promotional video sparks outrage: 'Sexist and demeaning'

Sacramento River Cats abandoned plans to change their name to Gold Diggers after backlash over the sexist implications of the nickname.

Itzulia Basque Country: Max Schachmann pulls out ITT win over Joao Almeida

Jackie has a diverse career in sports, founding agencies and promoting safe cycling over her 30 years of experience.

Baseball team nixes 'Gold Diggers' name change after promotional video sparks outrage: 'Sexist and demeaning'

Sacramento River Cats abandoned plans to change their name to Gold Diggers after backlash over the sexist implications of the nickname.

moresports

#leadership

Sarah Middleton joins Supreme Lending in C-suite roles

Sarah Middleton joins Supreme Lending as Chief Growth Officer and Chief Marketing Officer to drive growth and enhance visibility.

How To Be A Good Manager: 10 Essential Skills For Leading Marketing Teams With Confidence

Good managers possess both soft and technical skills essential for success, including communication and organizational abilities.

Sarah Middleton joins Supreme Lending in C-suite roles

Sarah Middleton joins Supreme Lending as Chief Growth Officer and Chief Marketing Officer to drive growth and enhance visibility.

How To Be A Good Manager: 10 Essential Skills For Leading Marketing Teams With Confidence

Good managers possess both soft and technical skills essential for success, including communication and organizational abilities.

moreleadership

#tesla

Tesla finally found a use for the Cybertruck: carry around cars for advertising

Tesla is leveraging the Cybertruck as a mobile billboard for marketing the Model Y despite lacking sales success.

Tesla could save itself from a tailspin in sales and shares - by learning from airline disasters

Elon Musk's political involvement has alienated eco-conscious customers from Tesla.

Tesla finally found a use for the Cybertruck: carry around cars for advertising

Tesla is leveraging the Cybertruck as a mobile billboard for marketing the Model Y despite lacking sales success.

Tesla could save itself from a tailspin in sales and shares - by learning from airline disasters

Elon Musk's political involvement has alienated eco-conscious customers from Tesla.

moretesla

Yahoo Academy 2025 Culminates with High-Stakes Pitch-Off for Australian Charity 'Musicians Making a Difference

The Yahoo Academy program focused on developing fundraising ideas for Musicians Making A Difference, culminating in a successful pitch competition.

The best print ads of the 2020s so far, as picked by experts

The 2020s have seen a resurgence in impactful print advertising that connects emotionally and challenges perceptions.

Future beauty standards are extreme. How should marketing respond?

Innovations in beauty, including AI and genetic treatments, could sharply divide consumers on beauty standards.

Many consumers fear that future beauty ideals will become increasingly unattainable and extreme.

Snapchat Will Now Enable Brands to Sponsor Its Creator Education Events

Snap Schools offer interactive workshops for creators to learn Snapchat best practices and network.

LIV Golf hires Bud Light's woke ex-marketing exec at a discount after her transgender marketing campaign cratered the brand

Heinerscheid's controversial marketing background may provide LIV Golf with a unique perspective despite her past failures.

Beyond tagging: High-value GenAI use cases for DAM | MarTech

Generative AI is transforming Digital Asset Management by automating metadata creation and enhancing asset retrieval capabilities.

#sales-strategies

How to Establish a Stable Sales Pipeline Through the Highs and Lows of Business

To break the feast-or-famine cycle, business owners must establish a stable sales pipeline and dedicate time to ongoing marketing efforts.

5 Essential Marketing and Sales Tips for Startups - GREY Journal

Knowing and targeting your ideal customer is vital for startup success.

Streamlining customer interactions can enhance sales effectiveness.

How to Establish a Stable Sales Pipeline Through the Highs and Lows of Business

To break the feast-or-famine cycle, business owners must establish a stable sales pipeline and dedicate time to ongoing marketing efforts.

5 Essential Marketing and Sales Tips for Startups - GREY Journal

Knowing and targeting your ideal customer is vital for startup success.

Streamlining customer interactions can enhance sales effectiveness.

moresales-strategies

#business-strategy

Marketing Your Agency Like A Client Is A Growth Imperative

Agencies must prioritize their own marketing efforts to ensure sustainable growth.

Why creators are now a boardroom priority

The creator economy has evolved into a crucial aspect of brand strategy, influencing the way companies connect with consumers.

How to Design Your Consumer Brand to Command a Premium Price

Launching a new consumer brand at low prices can lead to financial struggles for entrepreneurs.

Marketing Your Agency Like A Client Is A Growth Imperative

Agencies must prioritize their own marketing efforts to ensure sustainable growth.

Why creators are now a boardroom priority

The creator economy has evolved into a crucial aspect of brand strategy, influencing the way companies connect with consumers.

How to Design Your Consumer Brand to Command a Premium Price

Launching a new consumer brand at low prices can lead to financial struggles for entrepreneurs.

morebusiness-strategy

Small Firms Should Advertise To Real Potential Clients, Not To Other Lawyers Or Their Own Egos - Above the Law

Professional accolades matter less to clients than lawyers believe.

#fashion

Everyone can have a bit of White Lotus in their wardrobe': how fashion fell in love with the hit show

The White Lotus Season 3 has catalyzed fashion trends, with high-end brands actively collaborating with costume designers due to its popularity.

Sydney Sweeney & EmRata's Matching Plunging Looks Maximized Their Joint Slay

Kérastase's campaign with Sydney Sweeney and Emily Ratajkowski is a strategic marketing success, elevating their new product launch.

Everyone can have a bit of White Lotus in their wardrobe': how fashion fell in love with the hit show

The White Lotus Season 3 has catalyzed fashion trends, with high-end brands actively collaborating with costume designers due to its popularity.

Sydney Sweeney & EmRata's Matching Plunging Looks Maximized Their Joint Slay

Kérastase's campaign with Sydney Sweeney and Emily Ratajkowski is a strategic marketing success, elevating their new product launch.

morefashion

Pam Levine Joining Netflix As VP U.S. & Canada Marketing & Publicity

Pam Levine joins Netflix as VP of UCAN Marketing & Publicity, continuing her influential marketing career after Disney.

#cannabis

Real Results: Cannabis Advertising and Dispensary Marketing That Converts | stupidDOPE

4/20 is a key retail holiday for cannabis brands, emphasizing the need for media coverage to boost visibility and brand equity.

THC-Spiked Malort-Flavored Shots Now Exist

Chicagoans can soon enjoy cannabis-infused Jeppson's Malört shots as part of a unique 4/20 offering.

Real Results: Cannabis Advertising and Dispensary Marketing That Converts | stupidDOPE

4/20 is a key retail holiday for cannabis brands, emphasizing the need for media coverage to boost visibility and brand equity.

THC-Spiked Malort-Flavored Shots Now Exist

Chicagoans can soon enjoy cannabis-infused Jeppson's Malört shots as part of a unique 4/20 offering.

morecannabis

This Might Be the Most Misunderstood Role in Web3 | HackerNoon

Marketing in web3 is not just necessary; it's evolving and should not be viewed with suspicion by technical teams.

Marketing's woke' rebrand has ultimately helped the far right | Eugene Healey

The evolution of marketing has shifted from tangible benefits to symbolic and value-based connections, yet it has become paradoxical with social and economic progress.

#brand-strategy

Marketers are moving at the speed of culture - but can they define it?

Brands must integrate cultural understanding into strategies to engage Gen Z effectively.

Reinventing Retail for Gen Z: Stacy Doren's Vision for Journeys

Journeys is evolving to reach a broader teen market while maintaining its cultural relevance and focusing on female consumers.

Marketers are moving at the speed of culture - but can they define it?

Brands must integrate cultural understanding into strategies to engage Gen Z effectively.

Reinventing Retail for Gen Z: Stacy Doren's Vision for Journeys

Journeys is evolving to reach a broader teen market while maintaining its cultural relevance and focusing on female consumers.

morebrand-strategy

Brand USA is faltering and marketers can't just spin their way out of it

Brand USA faces a crisis; travelers question their safety and welcome, impacting inbound tourism.

Marketing must prioritize reassurance over aspiration in response to visitor concerns.

These Roadblocks Prevent AI Adoption - HubSpot's Senior Director of Global Growth Shares How Champions Can Conquer the Challenge

AI tools are now essential for competitive organizations, not just novelties.

Effective AI adoption requires engagement at all levels within a company.

WhatsApp Adds New Ways for Businesses to Send Promotional DMs

Users can easily opt-out of offers and report disinterest, allowing Meta to enhance marketing relevancy.

Nintendo Reveals What The Switch 2 Could Have Been Called

Nintendo faced challenges naming the Switch 2 but ultimately chose a straightforward name to appeal to a broad audience.

How marketers are trying to make themselves recession-proof

Marketers feel creative pressure amidst uncertainty, driving the need to prove their value as economic challenges rise.

LinkedIn Shares Tips on How to Run LinkedIn Live Events

Live Video events on LinkedIn surged by 15.3% in 2024, emphasizing the importance of advance promotion for engagement.

Walkers crisp swap and baked bean lip gloss: The best of April Fools' Day

April Fools' Day showcases companies' creativity in pranks, blending entertainment and marketing.

#branding

What It Takes To Create A Fool-Proof Formula For Creating Brand Success

Effective marketing campaigns can elevate brands significantly, but many businesses fail to dedicate adequate time to their marketing efforts.

Be an Addition, Not a Substitution: Lessons from Tom Holland's NA Beer Brand

Tom Holland navigates the boardroom with humor and acting skills, learning from marketing expert Jackie Widmann.

Successful branding requires a specific audience focus and reframing as an enhancement to existing options.

What It Takes To Create A Fool-Proof Formula For Creating Brand Success

Effective marketing campaigns can elevate brands significantly, but many businesses fail to dedicate adequate time to their marketing efforts.

Be an Addition, Not a Substitution: Lessons from Tom Holland's NA Beer Brand

Tom Holland navigates the boardroom with humor and acting skills, learning from marketing expert Jackie Widmann.

Successful branding requires a specific audience focus and reframing as an enhancement to existing options.

morebranding

#marketing#marketing

Replicating IKEA's Secret to Success for Product Designers

Coca-Cola's vibrant Bodyarmour rebrand wields a powerful weapon in the battle of the energy drinks

QR Code Generator & QR Code Builder

Replicating IKEA's Secret to Success for Product Designers

Coca-Cola's vibrant Bodyarmour rebrand wields a powerful weapon in the battle of the energy drinks

QR Code Generator & QR Code Builder

Heinz somehow makes opening sauce packets a fashion statement with stylish tooth 'grillz'

Spring Books on B2B, Nvidia, Bill Gates, More

"Test everything -15s, 30s, 59s": Shark Tank investor Kevin O'Leary reveals the truth about marketing

The surprisingly easy way anyone can start a business

The One Mistake Is Putting Your Brand Reputation at Risk - and Most Startups Still Make It | Entrepreneur

My 8-Step Ecommerce Hiring Process

Spring Books on B2B, Nvidia, Bill Gates, More

"Test everything -15s, 30s, 59s": Shark Tank investor Kevin O'Leary reveals the truth about marketing

The surprisingly easy way anyone can start a business

The One Mistake Is Putting Your Brand Reputation at Risk - and Most Startups Still Make It | Entrepreneur

My 8-Step Ecommerce Hiring Process

Fortnite Reveals a Jack in the Box Battle Map: CEO Minigames | Entrepreneur

Skittles Asks Gen Z to 'Legally Acknowledge the Rainbow' for New Pop'd Candy

Fortnite Reveals a Jack in the Box Battle Map: CEO Minigames | Entrepreneur

Skittles Asks Gen Z to 'Legally Acknowledge the Rainbow' for New Pop'd Candy

The Traditional Barrier Between PR And Marketing Has Fallen-How Brands Should Adapt

As AI upends Digital Darwinism, Tom Goodwin guides marketers in new column for The Drum

4 pitfalls of digital transformations and how to avoid them | MarTech

Ferrero's Danielle Sporkin on Navigating Media, Retail, and Cross-Functional Growth

The Traditional Barrier Between PR And Marketing Has Fallen-How Brands Should Adapt

As AI upends Digital Darwinism, Tom Goodwin guides marketers in new column for The Drum

4 pitfalls of digital transformations and how to avoid them | MarTech

Ferrero's Danielle Sporkin on Navigating Media, Retail, and Cross-Functional Growth

Turning Customers Into Champions: Your 3-Step Advocacy Strategy

Your Next Customer Won't Google You-Here's Where They'll Find You Instead

Marketing Personalization, Not Brand Blandification: Conducting an AI Audit

The Strategic Advantage of Real-Time Customer Experience Analytics

B2B Inflation Is Our New Reality. How Should Marketers Adapt?

Turning Customers Into Champions: Your 3-Step Advocacy Strategy

Your Next Customer Won't Google You-Here's Where They'll Find You Instead

Marketing Personalization, Not Brand Blandification: Conducting an AI Audit

The Strategic Advantage of Real-Time Customer Experience Analytics

B2B Inflation Is Our New Reality. How Should Marketers Adapt?

From beer to betting - how have football shirt sponsors changed?

11 Social Media Tricks That Actually Work for Top Designers

What genAI means for your marketing skills | MarTech

Build an Audience Before Your Book

Social Media Manager Job Description: Roles, Skills, Responsibilities

11 Social Media Tricks That Actually Work for Top Designers

What genAI means for your marketing skills | MarTech

Build an Audience Before Your Book

Social Media Manager Job Description: Roles, Skills, Responsibilities

I tried Popeyes' new pickle-themed menu. It's the chain's best launch since its iconic chicken sandwich.

Chili's Trolls McDonald's With New 'Big QP' Burger | Entrepreneur

I tried Popeyes' new pickle-themed menu. It's the chain's best launch since its iconic chicken sandwich.

Chili's Trolls McDonald's With New 'Big QP' Burger | Entrepreneur

How to keep your brand from getting posterized by your own celebrity endorser

Retail media was built for growth. Now, it's being rebuilt for risk

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Retail media was built for growth. Now, it's being rebuilt for risk

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I'm calling it, these wild Dreamies billboards are my favourite ad campaign ever

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Book Promotion

I Made Iced Lattes With the Founder of The Nitro Bar

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The AI starter pack trend is taking over LinkedIn and TikTok

Book Promotion

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