Want to win an ad award? You'll need an 'accident' and a few cones
Marketers often overestimate public interest but can capitalize on mistakes that garner attention. Smart marketers understand human behavior and use it to their advantage. [ more ]
Social media managers are crucial for connecting brands with their audience. The rise of social media platforms has created new opportunities for marketing and job roles. [ more ]
'The end of the world isn't nigh, it's AI' according to Sir John Hegarty
The transformative potential of AI can change everything if creatively engaged with, emphasizing the importance of creativity in marketing and branding. [ more ]
Council Post: Solving The Digital Paradox: How To Cut Through A Crowded Content Landscape
Consumers face choice fatigue due to information overload, requiring marketers to focus on mental and physical availability for successful brand growth. [ more ]
Entrepreneur+ Subscribers-Only Event | April 17: This Couple Turned Their Unconventional Thinking Into a Million Dollar Business - Here's Their Advice to New Entrepreneurs | Entrepreneur
Learn unconventional thinking for business success
Get insights on marketing techniques and branding strategies [ more ]
Marketing Lessons Small Businesses Can Learn From the Big Players | Entrepreneur
Barbie's successful marketing strategy in 2023 generated excitement for going to the movies again.
Small business owners can learn valuable marketing lessons from major campaigns like Barbie, focusing on social media engagement and brand collaborations. [ more ]
Visit California shifted from Dream Big to Ultimate Playground campaign due to branding reasons and changing political climate, aiming for a more neutral message. [ more ]
Matana Bracha Horowitz: A passionate Jerusalem marketing whiz
Matana Bracha Horowitz transitioned from makeup artist to marketing professional due to physical limitations, creating a one-stop shop for small businesses. [ more ]
How to Win at Content Creation? Top Strategies in 2024 - jeffbullas.com
The importance of content creation has drastically increased over time, emphasizing genuine connections and strategic approaches in a digital world. [ more ]
Los Angeles Dodgers Sign Partnership With All Nippon Airways (ANA)
The Los Angeles Dodgers have signed a multi-year sponsorship deal with All Nippon Airways as their official Japanese airline partner.
The partnership includes branding opportunities at Dodger Stadium, promotional giveaways, and aims to connect fans between the U.S. and Japan. [ more ]
Council Post: Four Stories That Will Change Business Texting Forever In 2024
Big changes in text communications in 2024 will impact marketing, sales, and audience experience, enhancing features and branding opportunities. [ more ]
'Civil War' continues dominant box office campaign as new releases fail to woo crowds
The film 'Civil War' by Alex Garland maintained its top spot at the box office during a sluggish weekend, amid concerns about Hollywood's declining ticket sales. [ more ]
9 Marketing and Sales Conferences for Leaders to Consider This Year
Dynamic content and networking can positively impact your business. Look into marketing and sales conferences like MDMC24 or Inbound for innovation and industry insights. [ more ]
Where To Find Inspiration For Your Next Marketing Campaign
To keep creativity flowing, marketers should seek inspiration outside of traditional sources like competitor analysis and online tutorials, focusing on nature and community for rejuvenation. [ more ]
Fermàt Commerce provides software for customized customer journeys shifting from a traditional sales funnel to a hub and spoke model focused on conversion. [ more ]
Industry flirts with making the Possible conference a must-attend tentpole event
Possible is a new tentpole event in the media industry calendar, attracting attention and credibility from top marketing and ad tech luminaries. [ more ]
CMO Tenure at Largest U.S. Advertisers Gets Even Shorter
Chief marketing officers are experiencing shorter tenures but are often leaving for bigger opportunities, especially at Fortune 500 companies. [ more ]
I'm a Handbag Designer-4 Fashion-Forward Styles to Invest In This Spring
Freja brand's success is attributed to its focus on high-quality, purposeful, and stylish handbags that prioritize building integrity, trust, and community. [ more ]
This year's SXSW saw different digital tribes converging
Augmented reality (AR) and artificial intelligence (AI) were key trends at SXSW 2024.
AI has the potential to revolutionize marketing processes but may bring unforeseen consequences, similar to the invention of the camera impacting traditional art. [ more ]