On the first day of this year's US Open, Alexandra Eala came back from 5-1 down in the third set to upset Clara Tauson in front of a rapturous crowd, Novak Djokovic rope-a-doped a fresher opponent barely half his age, Rebeka Masarova hit an overhead smash into the only racket-sized area inside the lines that would ensure she lost the point, and Daniil Medvedev all but incited a riot in the stands of Louis Armstrong Stadium while down match point.
Oreos are a staple of any grocery store's cookie aisle. Known as "milk's favorite cookie," the brand has used strategic advertising to stay relevant in the over one hundred years since its inception in 1912. Oreo's marketing has always changed with the times, and part of the reason the brand is still relevant today is because it relies heavily on the internet and social media, a very easy and convenient way to target specific consumers.
Marketers expect AI tools that enhance conversion rates or lower customer acquisition costs, rather than just theoretical insights. $64 to $72 billion is expected in 2025 capex, emphasizing the need for practical financial returns.
Anyone who has to know exactly what the rules are for inbox delivery is trying to figure out how close they can get to violating the rules without negative consequences. Senders that comply with the spirit of the rules don't care what the specifics of the rules are.
American Eagle's marketing campaign featuring Sydney Sweeney highlights challenges in effectively communicating with a diverse audience, as backlash arises over perceived racist and sexual undertones.
Swift's tour appearances have become economic events. The singer's Eras Tour two years ago was the first such tour to cross the billion-dollar mark, according to Pollstar's 2023 year-end charts.
While the lack of federal regulation in the U.S. presents a loose framework for AI, it contrasts with Europe’s stricter data and privacy laws, increasing calls for transparency and safety.
Beyoncé’s Levi’s 'Reiimagine' campaign effectively blends sensuality and self-awareness, revisiting nostalgia while making it relevant and empowering, resulting in a significant revenue increase for Levi's.
It was just one of those Murphy's Law kind of things where something about happens, but it turned out to be a great meme, referring to the phenomenon of when something can go wrong, it usually will.
"The problem is the conflation of diversity and inclusivity," said Leila Fataar, founder of brand consultancy Platform13. A brand may have the right people in the room, whether inhouse or through their agencies, but if the company is not inclusive, where diverse voices feel empowered to challenge and be..."},{