#marketing

#marketing

HOPWTR is kicking off its Drink Whatever You Want campaign, just as global curiosity peaks around the mysterious interstellar object 3i/ATLAS, which is currently making its way toward Earth. As headlines swirl about unidentified objects beneath U.S. waters and scientists debate whether 3i/ATLAS signals extraterrestrial life or just another space rock, HOPWTR is leaning directly into the moment with a simple message for consumers: drink whatever you want, because the aliens are coming anyway.

For the better part of 2025, agentic AI has been the industry's buzzword. It's defined as "a situation where multiple AI agents work together to complete complex tasks, with minimal oversight or intervention from a human user," as Digiday explains it. The minimal oversight from a human user, however, seems to be the hangup keeping marketers from embracing agentic AI's full autonomy.

Our first-ever Social Media Dictionary offers a deep dive into the words that defined global conversations this year. And what was the word of the year? 'Aura' skyrocketed from relative obscurity to more than 31.9bn impressions, becoming a new cultural touchstone for millions. Boat dance 'Aura' originated in niche online communities, where it was used in early conversations about sports, fashion, and meme culture as a way to playfully talk about someone's vibe and presence.

Starbucks has poached a senior manager from E.l.f. Cosmetics as part of its ongoing quest to re-energize the Starbucks brand through cultural collaborations. Neiv Toledano has joined Starbucks as its senior marketing manager of fashion and beauty. While Starbucks has always had employees who have worked on collaborations, including in the fashion and beauty spaces, this is a first-of-its-kind dedicated role and a signal that Starbucks is placing a bigger premium on these types of partnerships.

Bowman will continue supporting her VB Group (vbgmarketing.com) clients while adding this new role that aligns with her long-standing commitment to helping transportation companies strengthen communication, compliance outreach, and strategic growth,

Essentially what it refers to is someone or something presenting as straight but in reality is not. It's the exact opposite of 'queer-baiting', where someone or something presents as being queer without actually identifying as such. In 2018, people said Brokeback Mountain was an example of 'straight-baiting' as its advertising used the film's mixed-gendered couples in its marketing. This appeared to have lured numerous people in who probably wouldn't have gone to a gay film had they known that was at the its core.

Anshuman Dutta is a marketing director at . Influences global audiences on tech, identity and society. In an era of information overload and declining trust, one politician's communication strategy offers unexpected lessons for business marketers. Zohran Mamdani, a New York State Assembly member representing Astoria, Queens, and the mayor-elect of New York City, has built a devoted following not through compromise or moderation, but through radical clarity.

Port Washington: Review five popular social media networks and the benefits of each, how other businesses use social media, what to create, how to tell if it works and more, 7 p.m., Port Washington Public Library, 1 Library Dr., free, pwpl.org, 516-883-4400. BUSINESS MENTORING Rockville Centre: SCORE volunteers provide guidance on starting, managing and growing your small business, 10 a.m.-1 p.m., Lakeview Public Library, 1120 Woodfield Rd., free, call to register for an appointment, lakeviewlibrary.org, 516-536-3071.

The new effort, which has the tagline "Be the People," has enlisted a number of marketing heavy hitters in addition to its support from Stand Together, a philanthropic endeavor founded by Koch in 2003. It's led by Andrew Essex, the founding chief executive of creative agency Droga5 and a longtime media and ad executive. The organizers described the "Be the People" initiative to potential supporters as an apolitical effort to unite America, three people briefed on the plans in recent weeks told Business Insider.

VPN ads are everywhere now. It feels like you can't even open YouTube or listen to a podcast without hearing that "hackers" are waiting to steal your data and that a VPN will solve everything. While VPNs can be useful, they're privacy tools, not security apps. A virtual private network can hide your traffic, but it probably won't stop you from getting hacked.

Edward Bernays unleashed a powerful force on the world when he unlocked the secrets of modern marketing. As far back as the 1920s, marketing professionals have been capitalizing on emotions, and these tactics have created a hustle-focused marketing culture capable of whipping the world into a frenzy. How? With more. Modern PR tactics are perpetually training people to want more, and marketers are trained to do more to satiate that rising demand.

Radio: Just like burger joints That innovative comparison from the prolific Fred Jacobs in his latest column. Memo toTo Radio: Foccus On Your cravers," Jacobs commends his readers. LIke radio, White Castle has been forced to evolve (as described HERE). "I's notable how similar this burger joint is to broadcast radio," Jacobs observes. Both started about 100 years ago, and have become local and hper local successes. White Castle's new marketing appeals to "cravers" - which Jacobs likens to radio's P1 audience segment.

One of Podscan's main customer profiles that I've recognized over the last couple years building this business is marketers - people who think in marketing terms, who have marketing jobs and marketing goals. And in a way, even my other customer profiles - founders, builders, public relations experts, researchers - all of them have a similar process to how they use the data that Podscan provides, whether it's the alerting system or the deep full-text search capabilities into millions of podcast transcriptions.

And ever since money was created as a means to exchange for goods and services, advertising has crept in and bombarded us with phrases, buzzwords, and terms in order to coax us into buying their products over their competitors' offerings. Some words are more effective than others, but there are some terms marketers use that have been proven effective in increasing their sales that don't mean what you may think that they do.

It's timeeeee... for the Summer 2026 internship application cycle! I was lucky enough to intern for the Golden State Warriors last summer, which was one of the highlights of my college experience thus far. I learned so much and met so many amazing people, and it definitely helped me decide what I want to do post grad.

The Lovie Awards recognise Europe's internet communities across culture, technology and business - and while they may not be as high-profile as the Oscars or Grammys, you've likely seen the winning work everywhere. Take Dazed Studio's Hinge: No Ordinary Love campaign, for example - last year, the stories spotlighting true dating app love stories were inescapable, especially to those who ride the New York City subway.

Gamification is one of those shiny objects that periodically captures companies' attention - a tactic that promises to boost engagement and revenue metrics. After all, everyone else seems to be doing it, so why not your company, too? At its core, gamification means applying game design elements in non-game contexts to tap into human motivation - boosting engagement and participation over time. In marketing, that can translate into higher revenue, stronger loyalty and longer customer lifetime value.

There's a parasite called toxoplasmosis that rewires the behaviour of cats (and even humans) so they act in ways that help the parasite spread. The cat doesn't know it's infected. It goes about what it thinks, is its business. But often, it is going about the parasite's business instead. Marketing, I suspect, is suffering from something eerily similar.

He doesn't work for an ad agency (he's a motion graphic designer), nor did he have any kind of experience producing ads. What he did have was access to a collection of AI models that could produce text, voiceovers, images and video - all of the key ingredients he'd need in order to cook up a parody of a TV commercial. There wasn't any kind of pay involved with the project; he just wanted to experiment and possibly make his friends laugh.

It began with the forging of the Great Roles. Three were given to the Product Designers - immortal, wisest, and fairest of all creators. Seven to the Engineers - great builders and architects of the digital halls. And nine... nine roles were gifted to the race of Marketers, who above all else, desire reach and engagement. For within these roles was bound the skill and the will to shape the modern web.

Sure it's nice to smell nice - but do we really need to douse ourselves from head to toe every day?

It's hard to overstate how important speed and experimentation are to finding marketing success. And that's not just good advice for brand-building on TikTok, either. These days, if you're fundamentally too slow and too scared, you'll find yourself always playing catch up, basically setting your marketing budget on fire. But with the right mindset, you'll not only earn success with TikTok audiences but also on whatever big platform comes next.

As Parker-Bowles puts it, devastatingly: Look, we have Belvoir and Bottlegreen. But they use concentrates. Why can't we make a really high-end British cordial? Mind. Blown. You didn't know about this. You didn't know about the grail of the not-from-concentrate cordial. You didn't know what we have here is a genuine seeker, product of a youth spent poring over the pans, face smeared with tears, bilberry reduction, seeking something that goes beyond cordial and into, well, art.

Nigel Newton asserts that We are programmed deep in our DNA to be comforted by the authority and the reliability of big brand names (AI can help authors beat writer's block, says Bloomsbury chief, 27 October). Hmm. Writers tend to see that certain authors being turned by publishers into big brands is a function of our economic system rather than our genetic makeup, a process backed up by the money that publishers spend on marketing and publicity.