#marketing

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#customer-experience
Marketing tech
fromCMSWire.com
1 week ago

Digital Strategy to Execution Bridging the Gap for Chief Marketing Officers

The CMSWire channel offers vital resources for CMOs and client experience leaders to navigate today's complex landscapes.
Marketing tech
fromCMSWire.com
2 weeks ago

Marketers Trust AI Too Much - And It's Hurting the Brand

CMSWire serves as a premier resource for CMOs and customer experience professionals, providing essential insights for navigating complex landscapes.
fromCMSWire.com
1 hour ago
Marketing tech

A Brief Lesson in Marketing Strategy: Building Customer Loyalty Without Discounts or Gimmicks

Marketing tech
fromCMSWire.com
1 week ago

Digital Strategy to Execution Bridging the Gap for Chief Marketing Officers

The CMSWire channel offers vital resources for CMOs and client experience leaders to navigate today's complex landscapes.
Marketing tech
fromCMSWire.com
2 weeks ago

Marketers Trust AI Too Much - And It's Hurting the Brand

CMSWire serves as a premier resource for CMOs and customer experience professionals, providing essential insights for navigating complex landscapes.
fromCMSWire.com
1 hour ago
Marketing tech

A Brief Lesson in Marketing Strategy: Building Customer Loyalty Without Discounts or Gimmicks

#data-integration
fromThe Washington Post
8 hours ago

Judge dismisses suit of ex-janitor who says he invented Flamin' Hot Cheetos

Richard Montañez's inspiring story of inventing Flamin' Hot Cheetos is called into question by a Los Angeles Times investigation, leading to a legal dispute with Frito-Lay.
US news
#tiktok
fromThe Drum
9 hours ago
Growth hacking

Bursty on rewriting livestream rulebook and winning big at The Drum Awards for Marketing

fromThe Drum
9 hours ago
Growth hacking

Bursty on rewriting livestream rulebook and winning big at The Drum Awards for Marketing

#advertising-strategy
#consumer-behavior
Fashion & style
fromhttps://scoop.upworthy.com
1 week ago

'Payless' created a fake luxury brand to trick influencers. Spoiler alert: everyone fell for it

Payless successfully challenged consumer perceptions of luxury and brand value by presenting budget shoes as high-end fashion.
The Palessi marketing experiment revealed how consumers often associate price with quality and luxury.
Marketing tech
fromWWD
1 week ago

Gen Z, TikTok and AI: The Future of Personalized Marketing

Personalized marketing and community engagement are key for brand connectivity with consumers.
Marketing tech
fromThe Drum
2 weeks ago

J Walker Smith: the marketing futurist who says we're heading for a world with no kids

Brands must adapt to a declining birthrate and the rise of AI-driven consumer behavior.
Marketing tech
fromPhys
1 week ago

Culture is the silent force behind slow mobile payment adoption

Cultural values significantly affect consumer adoption of mobile payment systems, suggesting marketing strategies need to be tailored to individual cultural identities.
Fashion & style
fromhttps://scoop.upworthy.com
1 week ago

'Payless' created a fake luxury brand to trick influencers. Spoiler alert: everyone fell for it

Payless successfully challenged consumer perceptions of luxury and brand value by presenting budget shoes as high-end fashion.
The Palessi marketing experiment revealed how consumers often associate price with quality and luxury.
Marketing tech
fromWWD
1 week ago

Gen Z, TikTok and AI: The Future of Personalized Marketing

Personalized marketing and community engagement are key for brand connectivity with consumers.
Marketing tech
fromThe Drum
2 weeks ago

J Walker Smith: the marketing futurist who says we're heading for a world with no kids

Brands must adapt to a declining birthrate and the rise of AI-driven consumer behavior.
Marketing tech
fromPhys
1 week ago

Culture is the silent force behind slow mobile payment adoption

Cultural values significantly affect consumer adoption of mobile payment systems, suggesting marketing strategies need to be tailored to individual cultural identities.
#social-media
Marketing tech
fromMarTech
1 week ago

Misinformation is exploding, and your brand is next | MarTech

Misinformation negatively impacts brand credibility, necessitating marketers' response and education to combat false claims.
Social media marketing
fromPhys
1 week ago

Differentiate on social media and win: Why brands must have unique content strategies on platforms like X

Firms can differentiate through unique content strategies on social media platforms.
fromAdweek
1 week ago
Social media marketing

Duolingo 'Experimenting With Silence' Amid Social Media Blackout

Marketing tech
fromMarTech
1 week ago

Misinformation is exploding, and your brand is next | MarTech

Misinformation negatively impacts brand credibility, necessitating marketers' response and education to combat false claims.
Social media marketing
fromPhys
1 week ago

Differentiate on social media and win: Why brands must have unique content strategies on platforms like X

Firms can differentiate through unique content strategies on social media platforms.
fromAdweek
1 week ago
Social media marketing

Duolingo 'Experimenting With Silence' Amid Social Media Blackout

Wearables
fromThe Drum
1 day ago

Ad of the Day: Oura gives the finger to advertising tropes about aging

Oura's campaign celebrates aging as a positive experience, challenging negative stereotypes in advertising.
#creativity
fromGeeky Gadgets
1 week ago
Artificial intelligence

Create Realistic and Consistent Characters & AI Avatars with These Pro Tips

AI-generated characters need consistency and realism for emotional engagement.
Proper preparation and tools are essential to enhance character design effectively.
fromCreative Bloq
1 day ago
Graphic design

Kids 'vandalise' the streets of Madrid in chaotic KFC campaign

KFC's playful campaign in Madrid celebrates childhood creativity with imaginative doodles that engage both kids and adults.
Marketing tech
fromForbes
1 day ago

AI In Marketing: Amplifying The Human Touch

AI is reshaping marketing by enhancing creativity and efficiency while maintaining a human touch.
Marketing tech
fromForbes
6 days ago

Why AI Will Never Fully Replace Great Marketers

Creatives often struggle to meet clients' needs due to unclear communication and expectations, emphasizing the importance of insight and emotional intelligence.
Marketing tech
fromMarketing Dive
2 days ago

Droga departs Accenture Song CEO post at fluid moment for creativity

David Droga steps down as CEO of Accenture Song, transitioning to vice chair after significant revenue growth during his tenure.
#ai
Marketing tech
fromMarTech
1 week ago

Marketers have lots of AI, but not enough direction | MarTech

Most marketing teams lack an AI roadmap, highlighting a significant gap in strategy and policies.
Positive trends show increasing adoption of AI roadmaps and ethical guidelines among marketers.
A large percentage of companies still do not have policies to govern AI use.
Marketing tech
fromwww.morningstar.com
2 days ago

Similarweb Launches AI Agents Powered by Comprehensive Digital Data, Delivering Results for Marketing and Sales Teams

Similarweb AI Agents leverage extensive digital data, revolutionizing business analysis and enabling faster, more effective decision-making for sales and marketing teams.
Marketing tech
fromAdweek
2 days ago

WPP Touts AI Investments in New B2B Campaign

WPP's new ad campaign highlights its AI initiatives and commitment to innovation in marketing.
Graphic design
fromHubspot
1 day ago

Forget Photoshop: Google AI Studio is the new editing powerhouse

AI tools like Google Gemini revolutionize image editing, making it faster and more accessible for marketers.
Marketing tech
fromBig Think
1 week ago

The David Aaker interview: "Trust is vital and fragile"

In an era of skepticism and information overload, successful branding requires engagement and partnership with consumers.
Marketing tech
fromMarTech
1 week ago

Marketers have lots of AI, but not enough direction | MarTech

Most marketing teams lack an AI roadmap, highlighting a significant gap in strategy and policies.
Positive trends show increasing adoption of AI roadmaps and ethical guidelines among marketers.
A large percentage of companies still do not have policies to govern AI use.
Marketing tech
fromwww.morningstar.com
2 days ago

Similarweb Launches AI Agents Powered by Comprehensive Digital Data, Delivering Results for Marketing and Sales Teams

Similarweb AI Agents leverage extensive digital data, revolutionizing business analysis and enabling faster, more effective decision-making for sales and marketing teams.
Marketing tech
fromAdweek
2 days ago

WPP Touts AI Investments in New B2B Campaign

WPP's new ad campaign highlights its AI initiatives and commitment to innovation in marketing.
Graphic design
fromHubspot
1 day ago

Forget Photoshop: Google AI Studio is the new editing powerhouse

AI tools like Google Gemini revolutionize image editing, making it faster and more accessible for marketers.
Marketing tech
fromBig Think
1 week ago

The David Aaker interview: "Trust is vital and fragile"

In an era of skepticism and information overload, successful branding requires engagement and partnership with consumers.
#innovation
Growth hacking
fromForbes
1 week ago

The Edge Gap: Why Experimentation Is Important For Brands In 2025

In 2025, the biggest risk in marketing is following conventional methods rather than embracing experimentation.
fromDigiday
3 days ago
Marketing tech

T Brand Studio, Dagne Dover and ShopMy are shortlisted for the 2025 Future Leader Awards

Growth hacking
fromForbes
1 week ago

The Edge Gap: Why Experimentation Is Important For Brands In 2025

In 2025, the biggest risk in marketing is following conventional methods rather than embracing experimentation.
fromDigiday
3 days ago
Marketing tech

T Brand Studio, Dagne Dover and ShopMy are shortlisted for the 2025 Future Leader Awards

fromTasting Table
1 day ago

Just In Time For Summer, Dunkin' Adds A New Refresher Flavor (One Starbucks Discontinued Years Ago) - Tasting Table

Dunkin' is launching a new summer Refresher flavor called Pink Spritz, a fizzy blend of guava, orange, and passionfruit, in response to customer demand.
Food & drink
fromDigiday
1 day ago

LinkedIn courts creators - and advertisers - with new performance metrics

LinkedIn's new creator metrics enable brands to see detailed insights on profile views, follower growth, and conversion actions from each post, enhancing advertising strategies.
Marketing tech
#digital-transformation
Marketing tech
fromHackernoon
2 years ago

How Generative AI Is Reshaping PR Strategy, Brand Visibility, and Media Influence in 2025 | HackerNoon

Generative AI is now integral in public relations and brand visibility, shifting how information is discovered and evaluated.
Marketing tech
fromHackernoon
2 years ago

How Generative AI Is Reshaping PR Strategy, Brand Visibility, and Media Influence in 2025 | HackerNoon

Generative AI is now integral in public relations and brand visibility, shifting how information is discovered and evaluated.
#automation
#leadership
fromMarTech
1 week ago
Marketing tech

Why 'head of marketing' is the most misunderstood title in startups | MarTech

fromFast Company
2 days ago
Marketing tech

'You die if you stop moving:' Advertising legend David Droga on his plans for semi-retirement

fromMarTech
1 week ago
Marketing tech

Why 'head of marketing' is the most misunderstood title in startups | MarTech

fromFast Company
2 days ago
Marketing tech

'You die if you stop moving:' Advertising legend David Droga on his plans for semi-retirement

#fast-food
fromCreative Bloq
2 days ago

Why aren't there many UK ads for the Switch 2?

With just a week to go until launch, there appears to be a notable lack of advertising for the Nintendo Switch 2 in the UK.
UK news
#branding
fromTechRadar
1 week ago
Marketing tech

A generic top-level domain could boost your brand, and 92% of businesses agree

fromTechRadar
1 week ago
Marketing tech

A generic top-level domain could boost your brand, and 92% of businesses agree

fromMarTech
3 days ago

If your webinar attendance is dropping, it's not the audience's fault | MarTech

Before the fateful year 2020, webinars weren't as popular a content type as they are today. Businesses relied more on in-person events to make connections.
Marketing tech
Marketing tech
fromThe Drum
3 days ago

Vinted's Andrew Smith: 'We want to make second hand first choice worldwide'

Andrew Smith emphasizes the importance of creativity and commercial focus in scaling Vinted as a leader in the pre-loved market.
#campaign
fromThe Business of Fashion
3 days ago
Fashion & style

Why Food Is Everywhere in Fashion Advertising

Saint Laurent's new campaign showcases a shift in luxury fashion marketing, integrating food culture into their storytelling.
fromThe Drum
1 week ago
Marketing tech

WhatsApp talks up privacy in biggest global campaign to date

WhatsApp's 'Not Even' campaign emphasizes privacy and personal message security, targeting 3 billion monthly users with emotional messaging.
US politics
fromwww.theguardian.com
6 days ago

Expert calls Musk's Doge' involvement one of the greatest brand destructions'

Elon Musk's involvement with the Trump administration has significantly harmed Tesla's brand reputation and alienated potential customers.
#technology
Marketing tech
fromThe Drum
1 week ago

Martech for Drummies: what marketers need to know

Martech spend is booming, but complexity is growing.
Avoid the Frankenstack: integration and simplicity matter more than shiny tools.
CRM, creative and commerce are converging fast.
Measurement is evolving - and marketers must evolve with it.
The best stacks aren't the biggest, they're the smartest.
fromVulture
1 week ago

The Stories Behind the Original Lilo & Stitch's Disney-Spoofing Ads

"It’s almost like they’re going to invade the Disney universe, which sparked the idea for an ad where Baby Simba is replaced by Stitch."
Independent films
#advertising
Marketing tech
fromAdweek
1 week ago

Amazon Pitch Deck Shows Prime Video Expanding Contextual Ad-Targeting Capabilities

Prime Video is enhancing its ad-targeting capabilities to provide more granular audience segmentation.
Marketing tech
fromExchangewire
1 week ago

MarkApp & NetCom TV Partner to Deliver Premium CTV Audiences to Global Advertisers

MarkApp partners with NetCom TV to enhance programmatic advertising capabilities through access to high-value contextual CTV inventory.
Marketing tech
fromInc
2 weeks ago

Smart Brands Amplify Digital Campaigns With Print Ads

Successful brands integrate print and digital marketing for optimal engagement and brand trust.
Multi-channel marketing is essential for higher ROI and lasting brand recall.
fromThe Cool Down
1 week ago
Media industry

Resident raises concern after spotting invasive campaign creeping across building walls: 'Such an eyesore'

Marketing tech
fromAdweek
1 week ago

Amazon Pitch Deck Shows Prime Video Expanding Contextual Ad-Targeting Capabilities

Prime Video is enhancing its ad-targeting capabilities to provide more granular audience segmentation.
Marketing tech
fromExchangewire
1 week ago

MarkApp & NetCom TV Partner to Deliver Premium CTV Audiences to Global Advertisers

MarkApp partners with NetCom TV to enhance programmatic advertising capabilities through access to high-value contextual CTV inventory.
Marketing tech
fromInc
2 weeks ago

Smart Brands Amplify Digital Campaigns With Print Ads

Successful brands integrate print and digital marketing for optimal engagement and brand trust.
Multi-channel marketing is essential for higher ROI and lasting brand recall.
fromThe Cool Down
1 week ago
Media industry

Resident raises concern after spotting invasive campaign creeping across building walls: 'Such an eyesore'

Marketing tech
fromClickUp
1 week ago

High-Velocity Campaign Execution for Orchestrating GTM Success

Go-to-market success requires flawless execution and cross-functional collaboration, driven by effective campaigns.
#efficiency
fromInsideHook
1 week ago

Is Premium Whiskey Worth the Splurge?

"When you're starting out with whiskey, begin with the bottom rungs of a distillery's core line-up to acquaint your palate with their house style."
Cocktails
fromModern Retail
1 week ago

How apparel brands like Madewell, American Eagle and M.M.LaFleur are building 'a different brand personality' through Substack

Substack has become a vital platform for fashion brands, allowing them to express their identity and engage with audiences in new, interactive ways.
Social media marketing
#influencer-marketing
#chilis
fromTasting Table
1 week ago

The Best Kit Kat Candy Bar Is Tried, True, And Impossible To Beat - Tasting Table

The original Kit Kat won our taste test, proving that classics remain popular for their simplicity and timeless appeal, despite the variety available.
Food & drink
Marketing tech
fromThe Drum
1 week ago

Marketers want to go green - but is GenAI locking them into a carbon trap?

Marketers' reliance on carbon-intensive GenAI technology contradicts their commitment to achieving net zero emissions.
fromstupidDOPE | Est. 2008
1 week ago

Global Cannabis Brands Wanted: Get Featured on stupidDOPE with Massive Media Impact | stupidDOPE | Est. 2008

Since its inception in 2008, stupidDOPE has emerged as a leading digital media platform, providing lasting content exposure for cannabis brands and entrepreneurs.
Social media marketing
Graphic design
fromCreative Bloq
1 week ago

These fan made Wicked: For Good posters are better than the original

The new poster for Wicked: For Good received negative feedback, prompting fans to create better fan-made designs.
#business-strategy
fromBusiness Insider
1 week ago
NYC startup

When companies like Facebook and Zillow IPO, they turn to this man to run the stock exchange 'bake-off'

Healy's quiet influence in the IPO market, driven by client success and word of mouth, may see a resurgence as IPO activity picks up.
fromEntrepreneur
2 weeks ago
Startup companies

5 Things You Need to Stop Doing as a Solopreneur | Entrepreneur

The surge of solopreneurs in the U.S. comes with significant challenges, as many struggle to achieve profitability.
NYC startup
fromBusiness Insider
1 week ago

When companies like Facebook and Zillow IPO, they turn to this man to run the stock exchange 'bake-off'

Healy's quiet influence in the IPO market, driven by client success and word of mouth, may see a resurgence as IPO activity picks up.
fromInc
2 weeks ago

The Follow-Up Mistake 56 Percent of Small Businesses Make

"A CRM gives team members the ability to input vital information about leads and customers, but also quickly and easily move them from one phase to another."
Marketing tech
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