Media Buying Briefing: Auto marketers aren't slowing ad spend in face of tariff tensionAutomotive marketers are navigating the uncertainty from Trump's tariff proposal but continue with media spending plans.
Marketing Briefing: Why the topsy-turvy economic and cultural landscape led to decision 'paralysis' from marketersCMOs are facing increased challenges during Trump's second presidency, marked by fear of making mistakes and uncertainty in decision-making.
Media Buying Briefing: Auto marketers aren't slowing ad spend in face of tariff tensionAutomotive marketers are navigating the uncertainty from Trump's tariff proposal but continue with media spending plans.
Marketing Briefing: Why the topsy-turvy economic and cultural landscape led to decision 'paralysis' from marketersCMOs are facing increased challenges during Trump's second presidency, marked by fear of making mistakes and uncertainty in decision-making.
Creating a High-Converting Landing Page: Tips and ExamplesLanding pages convert visitors into leads or sales by focusing on one action and eliminating distractions.
Your Next Content Breakthrough Isn't on Google-It's Buried in Your Last 10 Customer Calls | HackerNoonCustomer insights from every platform are crucial for effective content strategy.
10 Steps To Effectively Promote Your eLearning ProjectsEffective promotion of your eLearning course is essential for maximizing engagement and enrollment.
Your Next Content Breakthrough Isn't on Google-It's Buried in Your Last 10 Customer Calls | HackerNoonCustomer insights from every platform are crucial for effective content strategy.
10 Steps To Effectively Promote Your eLearning ProjectsEffective promotion of your eLearning course is essential for maximizing engagement and enrollment.
Unlocking Loyalty With Social ListeningCMSWire serves as a critical resource for CMOs and customer experience leaders.
Your Chatbot Is an SEO Expert (You Just Haven't Asked Yet)CMSWire provides essential insights and research for CMOs and customer experience leaders.
2 Years of Generative AI: What's Changed for Marketing Analytics?CMSWire provides essential resources for CMOs and customer experience innovators.
Rebranding An Icon: What Marketers Can Learn From Jaguar's CampaignCMSWire serves as a vital resource for CMOs and customer experience innovators to navigate complex organizational landscapes.
The Ultimate Marketer Generative AI WishlistCMSWire serves as a vital resource for marketing and CX leaders, providing essential research and insights.
CMOs are winning trust but still falling short in transforming companies, according to CEOsTeam efforts in marketing often lead to better company performance than individual pursuits.Strong relationships between CEOs and CMOs are crucial for successful execution of marketing strategies.
Unlocking Loyalty With Social ListeningCMSWire serves as a critical resource for CMOs and customer experience leaders.
Your Chatbot Is an SEO Expert (You Just Haven't Asked Yet)CMSWire provides essential insights and research for CMOs and customer experience leaders.
2 Years of Generative AI: What's Changed for Marketing Analytics?CMSWire provides essential resources for CMOs and customer experience innovators.
Rebranding An Icon: What Marketers Can Learn From Jaguar's CampaignCMSWire serves as a vital resource for CMOs and customer experience innovators to navigate complex organizational landscapes.
The Ultimate Marketer Generative AI WishlistCMSWire serves as a vital resource for marketing and CX leaders, providing essential research and insights.
CMOs are winning trust but still falling short in transforming companies, according to CEOsTeam efforts in marketing often lead to better company performance than individual pursuits.Strong relationships between CEOs and CMOs are crucial for successful execution of marketing strategies.
Looking for an internship? This company says it'll pay $25 an hour to a 'dog breath sniffer'An internship titled 'dog breath sniffer' garners significant interest, reflecting a competitive job market and a unique pet care role.
Mr. Beast Plans Content Expansion as Top YouTube Creators Make Their Pitch to AdvertisersYouTube creators are inviting brands to invest early in content development, seeking new advertising partnerships.
YouTubers pitched parasocial fandom as a secret weapon for marketersSpotter's event connected YouTubers with marketers, emphasizing the unique bond between creators and their loyal audiences.
Mr. Beast Plans Content Expansion as Top YouTube Creators Make Their Pitch to AdvertisersYouTube creators are inviting brands to invest early in content development, seeking new advertising partnerships.
YouTubers pitched parasocial fandom as a secret weapon for marketersSpotter's event connected YouTubers with marketers, emphasizing the unique bond between creators and their loyal audiences.
Look Again: That H&M Model Showing Off a New Look May Be a Digital CloneH&M's exploration of digital replicas raises concerns about impact on human models and workers.
The Influencer Is Dead: What's Next In Social Media Marketing?Larger influencers may be less relatable than smaller influencers, leading to audience disconnection.
It's Only March, But 2025 Already Has a New Celebrity-Approved It BagThe Dior D-Journey Bag has rapidly become an iconic accessory, highlighted by a star-studded launch and strong celebrity endorsements.
Look Again: That H&M Model Showing Off a New Look May Be a Digital CloneH&M's exploration of digital replicas raises concerns about impact on human models and workers.
The Influencer Is Dead: What's Next In Social Media Marketing?Larger influencers may be less relatable than smaller influencers, leading to audience disconnection.
It's Only March, But 2025 Already Has a New Celebrity-Approved It BagThe Dior D-Journey Bag has rapidly become an iconic accessory, highlighted by a star-studded launch and strong celebrity endorsements.
Infantino's $1bn prize: act of commercial disruption disguised as benevolence | Barney RonayGianni Infantino embodies the corporate persona of modern football, blending charisma with marketing in FIFA's upcoming promotional efforts.
The creative agency that hates rebrandsRebranding should focus on deeper organizational purpose rather than superficial design changes.
Infantino's $1bn prize: act of commercial disruption disguised as benevolence | Barney RonayGianni Infantino embodies the corporate persona of modern football, blending charisma with marketing in FIFA's upcoming promotional efforts.
The creative agency that hates rebrandsRebranding should focus on deeper organizational purpose rather than superficial design changes.
Breast milk ice cream is going to be a thing, for realFrida is launching a breast milk-flavored ice cream that aims to emulate the nutrient profile of breast milk.
Mom's Post on Motherhood 'Marketing' Goes Viral, and It's Eye-OpeningNicole Ramirez argues that motherhood utilizes marketing skills, exemplified through her creative food rebranding for her toddler.
Mom's sneaky method to get her child to eat new foods goes viral and sparks debateRebranding food with creative names can help children accept it better.
Breast milk ice cream is going to be a thing, for realFrida is launching a breast milk-flavored ice cream that aims to emulate the nutrient profile of breast milk.
Mom's Post on Motherhood 'Marketing' Goes Viral, and It's Eye-OpeningNicole Ramirez argues that motherhood utilizes marketing skills, exemplified through her creative food rebranding for her toddler.
Mom's sneaky method to get her child to eat new foods goes viral and sparks debateRebranding food with creative names can help children accept it better.
Piercing insights: how Claire's is turning customer churn into a winning strategyClaire's successfully adapts to the evolving preferences of its core audience by continuously reinventing its brand.
This $5 cowboy hat is designed to smuggle a secret soda (or beer)Evolution Fresh's 10-gallon hat campaign cleverly merges functional design with marketing, promoting Real Fruit Soda as a healthier alternative for consumers.
Piercing insights: how Claire's is turning customer churn into a winning strategyClaire's successfully adapts to the evolving preferences of its core audience by continuously reinventing its brand.
This $5 cowboy hat is designed to smuggle a secret soda (or beer)Evolution Fresh's 10-gallon hat campaign cleverly merges functional design with marketing, promoting Real Fruit Soda as a healthier alternative for consumers.
How Should Gen AI Fit into Your Marketing Strategy?Generative AI is revolutionizing marketing practices, making it a top priority for organizations to leverage its capabilities for enhanced results.
How Should Gen AI Fit into Your Marketing Strategy?Generative AI is transforming marketing by enhancing content creation and response predictions.Global marketers prioritize leveraging AI to improve marketing efficiency and outcomes.
How are marketers using ChatGPT's Operator function? | MarTechMarketers are enhancing their workflows and efficiency through ChatGPT's Operator function.
Want to Boost Your Sales? AI Knows Exactly How to Speak to Every Generation | HackerNoonAI-driven personalization transforms marketing by catering to different generational preferences, enhancing engagement and loyalty.
How Should Gen AI Fit into Your Marketing Strategy?Generative AI is revolutionizing marketing practices, making it a top priority for organizations to leverage its capabilities for enhanced results.
How Should Gen AI Fit into Your Marketing Strategy?Generative AI is transforming marketing by enhancing content creation and response predictions.Global marketers prioritize leveraging AI to improve marketing efficiency and outcomes.
How are marketers using ChatGPT's Operator function? | MarTechMarketers are enhancing their workflows and efficiency through ChatGPT's Operator function.
Want to Boost Your Sales? AI Knows Exactly How to Speak to Every Generation | HackerNoonAI-driven personalization transforms marketing by catering to different generational preferences, enhancing engagement and loyalty.
How SNL's 50th anniversary showed future of TV branding - and what it means for marketersSNL's approach to brand integration showcases the evolution of advertising in the era of streaming and social media.
There Is No Left and Right Anymore. There Is Only Twix.Twix shifts focus from Left vs. Right to a unified brand message emphasizing togetherness with its new campaign 'Two is more than one.'
TikTok ad prices fall as uncertainty keeps some advertisers awayTikTok's ad prices have dropped significantly as uncertainty about its future in the U.S. causes advertisers to hesitate.
Agencies call foul as Google reps play hardball with AI pitches to clientsAgencies are increasingly facing aggressive tactics from Google Ads reps pushing new automated tools, leading to conflict and confusion.
Marketing Briefing: What's on marketers' minds - changing consumption habits, AI search ads and more - with GoDaddy CMO Fara HowardMarketers must adapt to shifting consumption habits by embracing user-generated content and authentic storytelling.
RAIN Notes: March 14AI and automation are being explored as potential solutions for podcast production against the challenge of maintaining audience growth.
How SNL's 50th anniversary showed future of TV branding - and what it means for marketersSNL's approach to brand integration showcases the evolution of advertising in the era of streaming and social media.
There Is No Left and Right Anymore. There Is Only Twix.Twix shifts focus from Left vs. Right to a unified brand message emphasizing togetherness with its new campaign 'Two is more than one.'
TikTok ad prices fall as uncertainty keeps some advertisers awayTikTok's ad prices have dropped significantly as uncertainty about its future in the U.S. causes advertisers to hesitate.
Agencies call foul as Google reps play hardball with AI pitches to clientsAgencies are increasingly facing aggressive tactics from Google Ads reps pushing new automated tools, leading to conflict and confusion.
Marketing Briefing: What's on marketers' minds - changing consumption habits, AI search ads and more - with GoDaddy CMO Fara HowardMarketers must adapt to shifting consumption habits by embracing user-generated content and authentic storytelling.
RAIN Notes: March 14AI and automation are being explored as potential solutions for podcast production against the challenge of maintaining audience growth.
Social media enhances brand loyalty and consumer engagement: StudySocial media significantly enhances brand engagement and loyalty through direct consumer interaction, positioning it as a key tool for modern branding strategies.
The A-B-Cs of social media from the voice of 'Sesame Street' - PR DailyA strong social media presence requires posts that reflect a brand's unique voice and personality, akin to the Cookie Monster's distinct character.
Using Bluesky For Business: Should You Join This Growing Platform?Bluesky offers small businesses a chance to connect authentically with users, free from traditional algorithmic constraints.
Former HBCU student gets 100 million TikTok views for morning routineAshton Hall's morning routine video has gone viral on social media, drawing attention from influencers and critics alike.
Lucy Banks to Leave TikTokLucy Banks departs TikTok after three years as head of partnership solutions amidst executive turnover due to market uncertainties.
The best ways to track Instagram followers & monitor growth - London Business News | Londonlovesbusiness.comTracking follower changes on Instagram helps refine content strategies and audience engagement, reducing guesswork.Using Instagram's built-in analytics tools offers insights into follower demographics and behavior.
Social media enhances brand loyalty and consumer engagement: StudySocial media significantly enhances brand engagement and loyalty through direct consumer interaction, positioning it as a key tool for modern branding strategies.
The A-B-Cs of social media from the voice of 'Sesame Street' - PR DailyA strong social media presence requires posts that reflect a brand's unique voice and personality, akin to the Cookie Monster's distinct character.
Using Bluesky For Business: Should You Join This Growing Platform?Bluesky offers small businesses a chance to connect authentically with users, free from traditional algorithmic constraints.
Former HBCU student gets 100 million TikTok views for morning routineAshton Hall's morning routine video has gone viral on social media, drawing attention from influencers and critics alike.
Lucy Banks to Leave TikTokLucy Banks departs TikTok after three years as head of partnership solutions amidst executive turnover due to market uncertainties.
The best ways to track Instagram followers & monitor growth - London Business News | Londonlovesbusiness.comTracking follower changes on Instagram helps refine content strategies and audience engagement, reducing guesswork.Using Instagram's built-in analytics tools offers insights into follower demographics and behavior.
Winning in an era of unpredictabilityIn 2025, change is the only constant, and brands must adapt rapidly to thrive.
Balancing AI and fundamentals: how CMOs are transforming their organizations in 2025Successful marketers integrate AI while prioritizing marketing fundamentals and data-informed strategies.
How Motorway plans to shake up the car marketplace sectorNaomi Walkland transitioned from marketing in dating apps to leading a car marketplace, driven by industry potential and opportunity for disruption.
Patreon Hires Shake Shack Marketer Mike McGarry as SVP of MarketingPatreon hires Mike McGarry as SVP of marketing to unify brand efforts and enhance creator engagement.
FOA appoints new board members, including former US senatorFOA enhances its board with Andrew Essex and Cory Gardner to improve marketing strategies and navigate financial regulations.
Winning in an era of unpredictabilityIn 2025, change is the only constant, and brands must adapt rapidly to thrive.
Balancing AI and fundamentals: how CMOs are transforming their organizations in 2025Successful marketers integrate AI while prioritizing marketing fundamentals and data-informed strategies.
How Motorway plans to shake up the car marketplace sectorNaomi Walkland transitioned from marketing in dating apps to leading a car marketplace, driven by industry potential and opportunity for disruption.
Patreon Hires Shake Shack Marketer Mike McGarry as SVP of MarketingPatreon hires Mike McGarry as SVP of marketing to unify brand efforts and enhance creator engagement.
FOA appoints new board members, including former US senatorFOA enhances its board with Andrew Essex and Cory Gardner to improve marketing strategies and navigate financial regulations.
Research: How Retailers Respond When Brands Start Selling DirectNike is re-engaging with retail partners after realizing over-emphasis on direct channels hurt business relationships.
How CMOs can stay ahead in a rapidly evolving ai-driven marketing landscape | MarTechToday's CMOs must embrace AI and data to enhance customer experience and drive marketing strategies.
Why Trader Joe's will never digitally surveil your shopping habitsTrader Joe's prioritizes customer experience over technology and retail media strategies.
Can DeepSeek Outthink ChatGPT? What Marketers Should KnowCMSWire offers actionable insights for CMOs and customer experience leaders navigating complex landscapes.
Think Generational Marketing Is the Lone Game in Town? Think AgainCMSWire's Marketing & CX Leadership hub provides key insights for CMOs and innovators.
How CMOs can stay ahead in a rapidly evolving ai-driven marketing landscape | MarTechToday's CMOs must embrace AI and data to enhance customer experience and drive marketing strategies.
Why Trader Joe's will never digitally surveil your shopping habitsTrader Joe's prioritizes customer experience over technology and retail media strategies.
Can DeepSeek Outthink ChatGPT? What Marketers Should KnowCMSWire offers actionable insights for CMOs and customer experience leaders navigating complex landscapes.
Think Generational Marketing Is the Lone Game in Town? Think AgainCMSWire's Marketing & CX Leadership hub provides key insights for CMOs and innovators.
Realtor plays hide-and-seek, uses ASMR on viral listing videosLisa DuBois's innovative hide-and-seek ASMR videos on social media are increasing engagement and traction in her real estate business.
NAR unveils new MLS options policyNAR introduces delayed marketing exempt listings, enhancing seller choice in property marketing.
Understanding NAR's new 'delayed marketing' policy for listingsSellers can now choose to delay the public marketing of their homes, affecting IDX listing practices.The shift may disadvantage smaller firms reliant on IDX for property exposure.
Realtor plays hide-and-seek, uses ASMR on viral listing videosLisa DuBois's innovative hide-and-seek ASMR videos on social media are increasing engagement and traction in her real estate business.
NAR unveils new MLS options policyNAR introduces delayed marketing exempt listings, enhancing seller choice in property marketing.
Understanding NAR's new 'delayed marketing' policy for listingsSellers can now choose to delay the public marketing of their homes, affecting IDX listing practices.The shift may disadvantage smaller firms reliant on IDX for property exposure.
2 in 5 Americans Have a Side Hustle - Here's How They Got StartedAround 40% of Americans now have a side hustle, reflecting a growing trend for supplemental income.
Judge of the day: Eugenia Blackstone, CMO at Iris Powered by GeneraliBalancing performance marketing with brand building is a critical challenge for today's CMOs.
Judge of the Day: Alin Dobrea, CMO at ZALORAAlin Dobrea emphasizes the significance of customer acquisition and retention in today's competitive marketing landscape.
Judge of the day: Eugenia Blackstone, CMO at Iris Powered by GeneraliBalancing performance marketing with brand building is a critical challenge for today's CMOs.
Judge of the Day: Alin Dobrea, CMO at ZALORAAlin Dobrea emphasizes the significance of customer acquisition and retention in today's competitive marketing landscape.
At Adobe Summit, has agentic AI for marketers made its public debut?Adobe aims to lead in AI-driven creativity within marketing, highlighting the transformation brought by generative models.Shantanu Narayen heralds a 'golden age of design' fueled by AI advancements and tools.
Bonnie SingletonBonnie emphasizes the importance of merging analytics with creativity to foster both personal productivity and effective business strategies.
At Adobe Summit, has agentic AI for marketers made its public debut?Adobe aims to lead in AI-driven creativity within marketing, highlighting the transformation brought by generative models.Shantanu Narayen heralds a 'golden age of design' fueled by AI advancements and tools.
Bonnie SingletonBonnie emphasizes the importance of merging analytics with creativity to foster both personal productivity and effective business strategies.
A no-frills beauty brand sold cartons of eggs for $3.37 in a timely marketing stuntThe Ordinary's marketing stunt of selling cheap eggs gained viral attention amidst egg supply shortages.The promotion was a clever marketing strategy that drew mixed reactions from consumers.
Brunner acquires Rakuten Advertising unit - Pittsburgh Business TimesBrunner acquires Rakuten Advertising's performance solutions group to boost growth and media capabilities.
What's Next in the Evolution of Generative AI-Powered MarketingGenerative AI is essential for modern marketing, driving personalization and efficiency amidst emerging challenges.
How Should Gen AI Fit into Your Marketing Strategy?Generative AI is revolutionizing marketing by enhancing content creation and customer interaction.
What's Next in the Evolution of Generative AI-Powered MarketingGenerative AI is essential for modern marketing, driving personalization and efficiency amidst emerging challenges.
How Should Gen AI Fit into Your Marketing Strategy?Generative AI is revolutionizing marketing by enhancing content creation and customer interaction.
SXSW And The Power Of Storytelling In Persuasion - Above the LawSXSW emphasizes the integration of storytelling and technology in compelling narrative crafting and audience engagement.
6 Powerful Insights to Reveal Your Customers' Deepest Desires | EntrepreneurSuccess in business comes from understanding and meeting consumer needs, not superficial metrics.
13 Brand Voice Examples and How to Develop Your OwnA strong brand voice is crucial for recognition and connection with the audience.
Are naming rights deals worth the investment for big brands? | MarTechNaming rights investments are evaluated through metrics like exposure, engagement, sales impact, media value, and brand compatibility.
SXSW And The Power Of Storytelling In Persuasion - Above the LawSXSW emphasizes the integration of storytelling and technology in compelling narrative crafting and audience engagement.
6 Powerful Insights to Reveal Your Customers' Deepest Desires | EntrepreneurSuccess in business comes from understanding and meeting consumer needs, not superficial metrics.
13 Brand Voice Examples and How to Develop Your OwnA strong brand voice is crucial for recognition and connection with the audience.
Are naming rights deals worth the investment for big brands? | MarTechNaming rights investments are evaluated through metrics like exposure, engagement, sales impact, media value, and brand compatibility.
Bad Bunny's Underwear Campaign Generates $8.4 Million in Media Exposure for Calvin KleinCalvin Klein's collaboration with Bad Bunny generated substantial media impact within a short timeframe, reflecting successful celebrity marketing.
This opportunity is bigger than AI and missing out will cost youStorytelling, rather than AI, is poised to be a major business opportunity for 2025 and beyond.
'Communication is paramount in any creative partnership': a day in the life Joshua Blum and Han WestWashington Square Films specializes in multi-genre productions, engaging various forms of storytelling across film, theatre, and immersive experiences.
This opportunity is bigger than AI and missing out will cost youStorytelling, rather than AI, is poised to be a major business opportunity for 2025 and beyond.
'Communication is paramount in any creative partnership': a day in the life Joshua Blum and Han WestWashington Square Films specializes in multi-genre productions, engaging various forms of storytelling across film, theatre, and immersive experiences.
Learfield CEO Sees NIL Marketing Momentum Amid March MadnessLearfield adapts to a transformed NCAA marketing landscape post-NIL, expanding opportunities for student athlete commercial deals.
"Just Straight Bangers": Front Row Motorsports Wins Over the Internet With Incredible Marketing PlayFront Row Motorsports excels in creative marketing, despite challenges on the track.
It's time we do more of the long and boring stuffHandwritten letters evoke genuine emotions and human connection, standing out in a highly digitized, efficient communication age.
It's hard to describe how hilarious these Lilo & Stitch Disney mashup posters are (seriously, Stitch as Cinderella is all kinds of genius)Disney's Lilo & Stitch marketing successfully taps into nostalgia, winning over fans with beloved crossovers and playful poster designs.
It's time we do more of the long and boring stuffHandwritten letters evoke genuine emotions and human connection, standing out in a highly digitized, efficient communication age.
It's hard to describe how hilarious these Lilo & Stitch Disney mashup posters are (seriously, Stitch as Cinderella is all kinds of genius)Disney's Lilo & Stitch marketing successfully taps into nostalgia, winning over fans with beloved crossovers and playful poster designs.
How tech is changing the way we do business - London Business News | Londonlovesbusiness.comTechnology has revolutionized business operations, making trading, communication, data utilization, and marketing more accessible and efficient.
Best Agency SEO Software to Boost Website Performance in 2025 - SitePointSEO agencies face challenges from algorithm updates and competition, pushing the need for streamlined, integrated technology.
How tech is changing the way we do business - London Business News | Londonlovesbusiness.comTechnology has revolutionized business operations, making trading, communication, data utilization, and marketing more accessible and efficient.
Best Agency SEO Software to Boost Website Performance in 2025 - SitePointSEO agencies face challenges from algorithm updates and competition, pushing the need for streamlined, integrated technology.
Inside Puma's new brand positioning and largest global campaign to datePuma's new campaign emphasizes sport as self-expression, moving away from competition-focused branding.
New ad declares Squid Game's real winner is Perplexity AIPerplexity AI's new ad campaign featuring Lee Jung-jae critiques Google, highlighting the advantages of AI assistance in providing clear, reliable information.
The 16 Best HubSpot Updates from February 2025 | MarTechHubSpot's February 2025 updates focus on smarter automation and enhanced reporting tools for better CRM management.
New ad declares Squid Game's real winner is Perplexity AIPerplexity AI's new ad campaign featuring Lee Jung-jae critiques Google, highlighting the advantages of AI assistance in providing clear, reliable information.
The 16 Best HubSpot Updates from February 2025 | MarTechHubSpot's February 2025 updates focus on smarter automation and enhanced reporting tools for better CRM management.
I'm getting Power Rangers vibes from this hilarious Assassin's Creed Shadows adUbisoft Brazil's unique live-action marketing for Assassin's Creed Shadows effectively captures retro tokusatsu vibes, impressing fans and showcasing local creativity.
Adobe Expands AI-Driven Marketing Solutions with Microsoft 365 Integration at Adobe SummitAdobe integrates AI into marketing workflows with new AI agents in collaboration with Microsoft 365.The new Adobe Marketing Agent and Adobe Express Agent aim to enhance productivity and streamline tasks for businesses.
Should your business use more AI tools?AI tools are transforming business practices, especially in B2B settings.
Adobe Expands AI-Driven Marketing Solutions with Microsoft 365 Integration at Adobe SummitAdobe integrates AI into marketing workflows with new AI agents in collaboration with Microsoft 365.The new Adobe Marketing Agent and Adobe Express Agent aim to enhance productivity and streamline tasks for businesses.
Should your business use more AI tools?AI tools are transforming business practices, especially in B2B settings.
Airbnb Calls Vrbo Billboards 'Confused' and 'Desperate'Vrbo's recent ad campaign against Airbnb may reflect desperation rather than strategy, as highlighted by Airbnb's response.
Unilever's CMO Says AI Is Cutting Product Shoot Costs by 50%Unilever integrates AI in marketing, enhancing efficiency in product shoots and reducing costs significantly.
AI gets personal: 20 ways Nvidia's GTC could reshape marketingNvidia's GTC unveils transformative AI technologies that will significantly impact marketing practices and strategies.
Unilever's CMO Says AI Is Cutting Product Shoot Costs by 50%Unilever integrates AI in marketing, enhancing efficiency in product shoots and reducing costs significantly.
AI gets personal: 20 ways Nvidia's GTC could reshape marketingNvidia's GTC unveils transformative AI technologies that will significantly impact marketing practices and strategies.
If You've Been to a Bar, You've Seen Their WorkStranger & Stranger focuses on storytelling and branding over the actual quality of the spirits they help market.
Should Jaguar's controversial rebrand have been a refresh instead?Brand refreshes offer a less costly way to modernize without losing brand essence.
If You've Been to a Bar, You've Seen Their WorkStranger & Stranger focuses on storytelling and branding over the actual quality of the spirits they help market.
Should Jaguar's controversial rebrand have been a refresh instead?Brand refreshes offer a less costly way to modernize without losing brand essence.
How Deming's 14 principles provide the foundation for Positionless Marketing | MarTechPositionless Marketing transforms marketing by applying Deming's principles to enhance adaptability and efficiency in real-time customer engagement.
Perplexity takes on Google and ChatGPT with its boldest move yet - but is it enough?Perplexity aims to transition from tech disruptor to pop culture staple with a high-profile marketing campaign featuring Lee Jung-jae.
Savage GDC 2025 billboard ad is revenge for Google Stadia layoffsGame developers mock layoffs via a billboard targeting a controversial figure during GDC 2025.
LinkedIn marketing boss Zara Easton on creating authentic connections with its audiencesZara Easton's career reflects a non-linear journey in brand marketing, highlighting adaptability and learning in various industries.
You have unmet needs': the psychology behind Australia's love affair with big carsThe rising popularity of large vehicles like utes and SUVs in Australia reflects deeper psychological and societal trends.
Shopper warns of sneaky email trap after trying to opt out: 'Even when you unsubscribe, you will still receive [them]'Resisting marketing emails can help prevent impulsive buying.Many users struggle with unsubscribing from unwanted promotional emails.
You have unmet needs': the psychology behind Australia's love affair with big carsThe rising popularity of large vehicles like utes and SUVs in Australia reflects deeper psychological and societal trends.
Shopper warns of sneaky email trap after trying to opt out: 'Even when you unsubscribe, you will still receive [them]'Resisting marketing emails can help prevent impulsive buying.Many users struggle with unsubscribing from unwanted promotional emails.
Gary Brown: 'One summer I worked in the fish market. Nobody would sit near me on the bus on the way home'Gary Brown transitioned from marketing to playwriting while maintaining a strong connection to his community and interests.
AI Prompts for Better Product DescriptionsProduct descriptions play a crucial role in ecommerce, but creating them can be time-consuming and challenging.
How Tupperware took over our homes, with Decoder RingTupperware's innovative sales strategy revolutionized marketing through social parties, influencing modern sales techniques despite its eventual decline.