#marketing

#marketing

Beyoncé’s Levi’s 'Reiimagine' campaign effectively blends sensuality and self-awareness, revisiting nostalgia while making it relevant and empowering, resulting in a significant revenue increase for Levi's.

Hightouch's AI decisioning tool helps brands reach customers on a one-to-one basis by analyzing campaign results and providing nuanced insights for personalized messaging.

Brand marketers at global conglomerates and small enterprises alike have been following the twists and turns of the tariff conversation since U.S. President Donald Trump took office in January.

Influencer marketing doesn't have to be expensive - think micro influencers with niche audiences... Let influencers 'speak to their audience in the way they're used to'.

It was just one of those Murphy's Law kind of things where something about happens, but it turned out to be a great meme, referring to the phenomenon of when something can go wrong, it usually will.

"The problem is the conflation of diversity and inclusivity," said Leila Fataar, founder of brand consultancy Platform13. A brand may have the right people in the room, whether inhouse or through their agencies, but if the company is not inclusive, where diverse voices feel empowered to challenge and be..."},{

Among those who have bought or played video games in the last six months, 28% consider sports their preferred gaming genre compared to the 10% national average.

LinkedIn recently published an overview of some of its latest and greatest ad improvements, which could significantly enhance marketing strategies.

American Eagle's campaign featuring Sydney Sweeney led to a $300 million increase in market cap after the debut, indicating the brand's effective marketing strategy.

Your real estate success hinges on the captivating nature of your writing and visuals; appealing images prompt interest, while compelling text encourages potential clients to take action.

Sellful offers a lifetime subscription to its ERP Agency Plan for just 257.92, providing tools to build websites, manage marketing, and handle HR tasks effectively.

The Product Studio is a suite of free, AI-powered tools that allow you to enhance and create high-quality product images and videos.

Coca-Cola has one of the largest, if not the largest, number of Facebook followers out of all food and beverage companies in the world, with a whopping count of 108 million.

Thought leadership is not a campaign. It's not a post. It's not a shiny new format for marketers to test. It's a philosophy and a practice rooted in generosity.

"Nothing feels predictable anymore. I think we've moved from a VUCA world to a TUNA world; it's turbulent, it's uncertain, it's novel - and the biggest is ambiguous," said Rupen Desai, CMO and venture partner at Una Terra.

Despite MLB's intentions to enhance the draft experience, attendance has dwindled over the years. The lack of players particularly affects the marketing aspect, which commissioner Rob Manfred emphasized as crucial.

Marketers under pressure to show results faster are racing for progress, not perfection, needing to be more performant than they were yesterday.

The Buffalo Sabres revealed their schedule describing their opponents as different types of chicken wings, celebrating Buffalo's culinary history and avoiding references to their long playoff drought.

"We do have measures that give us some sense of how effective it is. I haven't been able to say, 'Oh, I've saved X amount of money because [of AI].'"