#marketing

#marketing

This year's Super Bowl highlighted a striking reality: companies are willing to spend record sums for cultural relevance they often lack the organizational capability to sustain. With viewership projected to rival last year's 127-plus million U.S. audience, yesterday's Super Bowl LX reinforced the event's unrivaled power to concentrate mass attention as the Seahawks and Patriots took the field and Bad Bunny delivered a halftime performance engineered to dominate global conversation.

But we in marketing also have a certain fixation on youth. Millennials (put roughly, those born between 1980 and 2000) are the prime suspect at the minute because from where we sit in London, it seems like they're reaching their prime consumption years. They value experiences over things. They want authentic connections to brands. They want to be marketed to via a social influencer instead of a traditional ad (ha! they want to be marketed to - insert laugh/cry emoji here).

On Tuesday, as spotted in a press release about Take-Two's Q3 2026 earnings results by IGN, the company confirmed that it plans to start marketing Grand Theft Auto 6 sometime in summer, which seems to indicate that the game, which has been delayed a few times now, is actually (for real) getting close to launching later this year. "I feel good about it. Very good about it," said Zelnick when asked by the outlet how he felt about GTA 6 's November 19 release. "Of course, because any time you're getting closer to marketing beats, you're obviously in a place where your confidence level is as high as it can be."

Prior to her role at Tumblr, Simonian was vice-president of branded music for Nielsen Entertainment and, earlier, inaugural head of Twitter Music. She has additionally held roles at Disney and Hot Topic, where she created multi-platform activations for music film and product initiatives.

Naivety is an important quality to have when you start out, dreaming big and aiming high. But there are some important realities you should know before you begin.

Strategy and creativity are celebrated in equal measures at The Drum Awards. Across the board, there are plenty of examples of fantastic and innovative work produced by agencies, brands and individuals each year. But what makes a winner? How do you shout from the rooftops that your campaigns are brilliant? At The Drum, there are 22 awards that celebrate the finest work produced globally. Following are seven examples of the best of the best of The Drum Awards 2017 winners.

Donald and Melania Trump were walking a charcoal-coloured carpet beneath a stark black-and-white MELANIA backdrop. Do you believe you'd be the man you are today if you hadn't met your wife? a reporter asked the US president. Trump smiled and said: He's asking me a very dangerous question! He went on to praise his wife without answering. When the reporter put the same question to Melania, she ventured: Well, we will all be in different places, I guess.

They also specifically asked not to have a TV script. Come the pitch, the agency brought in their chief strategist who acted out the viral script. Dean's reaction? "Scared shitless. We've got to do it." The campaign went on to create huge amounts of attention with the delight of people sharing it being one thing and the outrage of some adding to the high profile of the video.

"What's old is new again," Lam said. "I think brands are going to think about how to really inspire people in everything they do - from product development to other areas of business."

These days, many Americans are looking for part-time or freelance work to earn extra money from home. However, getting a side hustle to supplement their income is not the only way to keep a little extra cash in their wallets every month. In fact, one of the major perks of landing a remote job is the time and money saved on commuting to work every day.

OpenAI's new LLM has revolutionized AI and opened up new possibilities for marketers. Here's a look at how three big-name brands have embraced the technology. In March, the AI lab OpenAI released GPT-4, the latest version of the large language model (LLM) behind the viral chatbot ChatGPT. Since then, a small number of brands have been stepping forward to integrate the new-and-improved chatbot into their product development or marketing efforts. To a certain extent, this has required some courage.

Mark Ritson, a leading figure in the world of marketing With a BSc and PhD in marketing, Mark has spent the past 25 years teaching his unique method to MBA students at some of the world's top business schools, including award-winning courses at London Business School, MIT and Melbourne Business School. Not only has he taught on these prestigious programs but his teaching has been widely acclaimed with Mark winning the teaching prize

Richardson succeeds Lynn Blashford, who is retiring after working at White Castle for 15 years, including the past six years as CMO, according to a press release emailed to Restaurant Dive. Richardson has worked at the fast food chain for more than 27 years in various marketing roles with increased responsibility, according to his LinkedIn profile. He will report to White Castle President Anthony Joseph. Prior to his promotion, Richardson served as vice president of marketing and public relations,

Nintendo, a company that regularly brings in billions of dollars each year , could have easily afforded to set up a real photoshoot to promote its upcoming line of coming to its New York City and San Francisco stores in February, but it looks like it might have used genAI instead. At least, that's what people think after looking at the photos of parents playing with their kids and the toys.

A typical AI-powered tool leverages the "knowledge" gained from previously processed image libraries. The more vivid these databases and the more additional information they include - like detailed descriptions of objects in pictures or other tags that may simplify visual object recognition- the better the final result a tool delivers. The origin of processed databases and the legal safety of generated images are other critical issues regarding AI-powered tool usage.

HOPWTR is kicking off its Drink Whatever You Want campaign, just as global curiosity peaks around the mysterious interstellar object 3i/ATLAS, which is currently making its way toward Earth. As headlines swirl about unidentified objects beneath U.S. waters and scientists debate whether 3i/ATLAS signals extraterrestrial life or just another space rock, HOPWTR is leaning directly into the moment with a simple message for consumers: drink whatever you want, because the aliens are coming anyway.

Our first-ever Social Media Dictionary offers a deep dive into the words that defined global conversations this year. And what was the word of the year? 'Aura' skyrocketed from relative obscurity to more than 31.9bn impressions, becoming a new cultural touchstone for millions. Boat dance 'Aura' originated in niche online communities, where it was used in early conversations about sports, fashion, and meme culture as a way to playfully talk about someone's vibe and presence.

Starbucks has poached a senior manager from E.l.f. Cosmetics as part of its ongoing quest to re-energize the Starbucks brand through cultural collaborations. Neiv Toledano has joined Starbucks as its senior marketing manager of fashion and beauty. While Starbucks has always had employees who have worked on collaborations, including in the fashion and beauty spaces, this is a first-of-its-kind dedicated role and a signal that Starbucks is placing a bigger premium on these types of partnerships.

Bowman will continue supporting her VB Group (vbgmarketing.com) clients while adding this new role that aligns with her long-standing commitment to helping transportation companies strengthen communication, compliance outreach, and strategic growth,

Essentially what it refers to is someone or something presenting as straight but in reality is not. It's the exact opposite of 'queer-baiting', where someone or something presents as being queer without actually identifying as such. In 2018, people said Brokeback Mountain was an example of 'straight-baiting' as its advertising used the film's mixed-gendered couples in its marketing. This appeared to have lured numerous people in who probably wouldn't have gone to a gay film had they known that was at the its core.

Recently, people have realized that some of the best marketing is the most outrageous brain-rot possible. But why does it work so well? From one Gen Z-er to another, I'll give the unhinged truth as best I can. To really find the root of the cause, we need to first look at our childhoods and what most people grew up on: SpongeBob SquarePants.

Anshuman Dutta is a marketing director at . Influences global audiences on tech, identity and society. In an era of information overload and declining trust, one politician's communication strategy offers unexpected lessons for business marketers. Zohran Mamdani, a New York State Assembly member representing Astoria, Queens, and the mayor-elect of New York City, has built a devoted following not through compromise or moderation, but through radical clarity.

Port Washington: Review five popular social media networks and the benefits of each, how other businesses use social media, what to create, how to tell if it works and more, 7 p.m., Port Washington Public Library, 1 Library Dr., free, pwpl.org, 516-883-4400. BUSINESS MENTORING Rockville Centre: SCORE volunteers provide guidance on starting, managing and growing your small business, 10 a.m.-1 p.m., Lakeview Public Library, 1120 Woodfield Rd., free, call to register for an appointment, lakeviewlibrary.org, 516-536-3071.

The new effort, which has the tagline "Be the People," has enlisted a number of marketing heavy hitters in addition to its support from Stand Together, a philanthropic endeavor founded by Koch in 2003. It's led by Andrew Essex, the founding chief executive of creative agency Droga5 and a longtime media and ad executive. The organizers described the "Be the People" initiative to potential supporters as an apolitical effort to unite America, three people briefed on the plans in recent weeks told Business Insider.