White Castle appoints CMO

"Richardson succeeds Lynn Blashford, who is retiring after working at White Castle for 15 years, including the past six years as CMO, according to a press release emailed to Restaurant Dive. Richardson has worked at the fast food chain for more than 27 years in various marketing roles with increased responsibility, according to his LinkedIn profile. He will report to White Castle President Anthony Joseph. Prior to his promotion, Richardson served as vice president of marketing and public relations,"

""Jamie brings a deep knowledge of our brand, strong relationships across our communities and an unwavering belief in what makes White Castle special," Lisa Ingram, CEO of White Castle, said in a statement. "I have full confidence that Jamie will carry forward the strong foundation Lynn has built while continuing to bring fresh ideas and energy to the team." White Castle has been expanding its reach in new locations, including a kiosk in Boston Logan International Airport."

Jamie Richardson was promoted to chief marketing officer at White Castle after more than 27 years with the company. He succeeds Lynn Blashford, who is retiring after 15 years at the company, including six years as CMO. Richardson will report to White Castle President Anthony Joseph. He previously served about six years as vice president of marketing and public relations and earlier led corporate relations and communications covering shareholder, government, philanthropy and internal communications. Richardson began at White Castle in 1998 as a regional marketing supervisor. White Castle has expanded into new locations and introduced a "Castle of Tomorrow" prototype with design upgrades and new technologies including Flippy and drive-thru AI.

Read at Restaurant Dive