"More about this can be found in Walter Isaacson's authorized biography of the entrepreneur. Jobs was on a fruit diet at the time, as he apparently often was, and the idea came to him after returning from an apple orchard. "The name sounded friendly, spirited, and not intimidating," he once explained. It not only softened the term computer but also had another advantage: Apple would be listed "in the phone book" before Atari."
"For this company, founded about 20 years later, a prominent listing in alphabetically ordered lists also played a role in the naming. Jeff Bezos, who founded his company in 1994 in his garage in Seattle according to the Amazon website, also wanted an exotic-sounding name that conveyed size. The Amazon, the world's longest river, naturally came to mind as a symbol."
Naming decisions significantly influence marketing success. Authenticity, brevity, and catchiness are key naming principles used by leading tech brands. Apple’s name originated with Steve Jobs after a visit to an apple orchard; the name sounded friendly, softened the word "computer", and placed the company ahead of Atari in phone listings. Amazon’s name was chosen to sound exotic and convey size, with alphabetical placement also a factor when Jeff Bezos founded the company in 1994. Google’s name derives from "googol", a 1 followed by 100 zeros, chosen to symbolize vast quantities of information for a search engine.
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