#brand-naming

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Intellectual property law
fromwww.theguardian.com
1 week ago

Italy wins claim against name of Spanish restaurant chain The Mafia Sits at the Table

Spain's patent office ruled that a restaurant chain named 'The Mafia Sits at the Table' must change its name because it violates public order and morality by trivializing organized crime.
Apple
fromTECHBOOK
2 months ago

How Famous Tech Brands Got Their Names

Tech brand names prioritize authenticity, brevity, memorability, and symbolic meaning, often reflecting personal stories, alphabetical strategy, or numerical symbolism (Apple, Amazon, Google).
Marketing
fromFast Company
6 months ago

Consumers like misspelled brand names as long as they make sense, research shows

Consumers accept mild or product-relevant misspellings in brand names, but respond negatively to extreme or linguistically unrelated misspellings.
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