A founder describes a career shaped by repeated setbacks, including major client issues and job loss, and says recovery time has shrunk from months to about 24 hours. He frames resilience as the ability to synthesize lessons and move forward with a positive perspective, operating in a flow state. He explains the agency name “Kill Boring Dead” as a reminder to destroy work that becomes too boring for too long, originating from a memorable moment in a bath with his co-founder. He also notes pride in winning a pitch against Publicis and building a social-first creative agency that has earned recognition and endured many disasters without losing momentum.
"Basically my career highlight is not walking into the ocean and getting to this EXACT point. There have been so so many shit shows, Covid, getting fired by our biggest clients and countless others... Early on in my career it might have taken me months or weeks to recover, but today it's short, maybe 24 hours, a walk or sometimes in minutes. I'm really proud of that, my ability to synthesise the lesson and bounce forward with a positive perspective. It's taken over 10,000 disasters but I'm proud to announce: nothing fazes me. This feels freeing and is truly my ongoing career highlight, operating in a flow state."
"I was in the bath, Jackson, my Co-Founder (and fiancé) was sitting opposite, possibly sketching me, I can't remember exactly. And we just so happened to utter the words 'Kill Boring Dead' and we immediately knew that we needed to burn everything to the ground and buy a domain. But to get to that point, I had to run a safe, mediocre and polite agency for a DECADE, one that slowly crushed my soul. The name is a reminder: if it's too boring for too long, kill it. One of my top 5 memorable baths."
"They like the fa"
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