Day Job cofounder Rion Harmon described the vision: a "cacophony of logos" slapped all over the screen (a nod to Formula 1 racecars), a "country club" forest green, and a VHS visual effect.
The duo behind the bilingual agency have carved an identity and magazine inspired by the forces "behind design" - art, literature, film and music. In sabukaru, Lena platforms those influences, as well as niche subcultures and creativity across borders. The first issue highlights Tokyo's rich culture, particularly focusing on the legendary filmmaker Takeshi Kitano as the cover star, as well as featuring collaborators such as Thaiboy Digital, graphic designers Tim Lindacher and Mike Sunday, and producer/artist Palmistry.