"I've been thinking lately about how art reveals the writing on the wall. When I began developing the concept of human-machine collaboration it was 2015, years before the current wave of generative AI entered public consciousness."
The clever and stylish ad, which debuted in October 2025, was for the Google Pixel 10 phone and Google's partner on the release, T-Satellite from T-Mobile. And it was written, codirected, edited, and starred in by Cooper, host of the wildly popular podcast Call Her Daddy and founder and CEO of the millennial- and Gen Z-focused media company Unwell.
Day Job cofounder Rion Harmon described the vision: a "cacophony of logos" slapped all over the screen (a nod to Formula 1 racecars), a "country club" forest green, and a VHS visual effect.
The duo behind the bilingual agency have carved an identity and magazine inspired by the forces "behind design" - art, literature, film and music. In sabukaru, Lena platforms those influences, as well as niche subcultures and creativity across borders. The first issue highlights Tokyo's rich culture, particularly focusing on the legendary filmmaker Takeshi Kitano as the cover star, as well as featuring collaborators such as Thaiboy Digital, graphic designers Tim Lindacher and Mike Sunday, and producer/artist Palmistry.
