Shutterstock, originally known for stock images, is evolving into a comprehensive creative agency, producing ads and generative AI content. The recent rebranding features a modern logo and fresh design to reflect this shift. Over the years, Shutterstock has broadened its offerings, including video and audio content through Shutterstock Studios. In 2023, it reportedly earned $104 million from AI licensing, partnering with notable tech firms. The rebrand aligns with a 7% revenue increase in 2024, showcasing Shutterstock's commitment to innovation and growth in the digital landscape.
Shutterstock is attempting to transform into a creative company that can also produce advertisements, generate AI content, and train large language models.
The look is clean and streamlined—everything you might expect from a leading-edge creative company, reflecting the company's growing ambitions.
Shutterstock has licensed its image and video datasets to tech companies including Open AI, Meta, Google, and Amazon to help them train LLMs.
In February, the company reported that full-year 2024 revenue was up 7%, to $935.3 million, compared to $874.6 million in 2023.
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