Campaign Management: Strategies & Tools for Success in 2024
Campaign management is crucial for reaching business goals efficiently in the digital world, acting as a guide to navigate the online landscape and optimize resources. [ more ]
Buffer: All-you-need social media toolkit for small businesses
TikTok offers businesses a platform to reach a global audience, tap into Gen Z consumers, and drive sales through creative advertising strategies. [ more ]
Which CMO are you: a trail blazer or a flame thrower?
Finding growth and proving marketing effectiveness are top challenges for CMOs, with many struggling to keep up with the speed of change.
Majority of senior marketing decision makers have made significant changes to their people, partners, processes, and platforms but face challenges in integrating them effectively. [ more ]
How to use a maturity model to shoot for the stars
Having a frame of reference is essential to evaluate progress in both physics and business, especially when incorporating new technologies. Utilizing a maturity model can help measure growth and compare against industry benchmarks. [ more ]
Financial Times Names Icertis one of the Fastest Growing Companies in the Americas for Second Consecutive Year
Icertis recognized on the 2024 Americas' Fastest Growing Companies list by Financial Times, ranked #227 out of 500 companies.
Icertis surpasses $250 million in annual recurring revenue (ARR) and launches AI-powered Icertis Copilots, the fastest-growing products in their business history. [ more ]
TV-Mounting Side Hustle Turned Full-Time Earns $30K a Month | Entrepreneur
The TV-mounting business was started in 2019 as a side hustle to support the founder's education and family.
The founder learned the basics through training, shadowing a friend, and consuming information through YouTube videos, and grew confidence by completing more jobs. [ more ]