#business-growth

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#customer-retention

Kickstart 2025: Actionable Business Growth Strategies for the First 90 Days

The first quarter is critical for setting a foundation for business success in 2025 by focusing on essential metrics and customer relationships.

Ecommerce from the Private Equity Perspective (2025) - Shopify

Private equity can significantly help founders scale their businesses through strategic investment and guidance.

Kickstart 2025: Actionable Business Growth Strategies for the First 90 Days

The first quarter is critical for setting a foundation for business success in 2025 by focusing on essential metrics and customer relationships.

Ecommerce from the Private Equity Perspective (2025) - Shopify

Private equity can significantly help founders scale their businesses through strategic investment and guidance.
morecustomer-retention
#entrepreneurship

Remote Working Is Changing the Landscape of Entrepreneurship

Remote work fosters entrepreneurship; new residents significantly boost microbusiness growth in local economies.

I was poached by a startup but had to sell my business of 14 years to join. I don't regret my decision.

Samantha Shih successfully grew 9Tailors and then transitioned to a chief brand officer role at LookSky, enhancing her professional and personal balance.

Is Your Marketing Strategy Guided, or Is It Just Guesswork? | Entrepreneur

Small businesses often rush into marketing tactics without a clear strategy, risking wasted resources and ineffective results.

How to Find the Right Candidates When Hiring for Your Startup | Entrepreneur

Hiring staff is crucial for business growth, especially with today's abundance of talent.
Calculating the true costs of hiring goes beyond salaries to include training and other expenses.

Skin in the game - how former Apprentice star became one of the biggest players in the Irish beauty industry

Kieran Walsh showcases entrepreneurial success, evolving from a small business background to leading a large beauty distribution center.

How I Learned to Scale Without Adding More Hours | Entrepreneur

Scaling a business requires founders to shift from a hands-on approach to trusting team members with responsibility.

Remote Working Is Changing the Landscape of Entrepreneurship

Remote work fosters entrepreneurship; new residents significantly boost microbusiness growth in local economies.

I was poached by a startup but had to sell my business of 14 years to join. I don't regret my decision.

Samantha Shih successfully grew 9Tailors and then transitioned to a chief brand officer role at LookSky, enhancing her professional and personal balance.

Is Your Marketing Strategy Guided, or Is It Just Guesswork? | Entrepreneur

Small businesses often rush into marketing tactics without a clear strategy, risking wasted resources and ineffective results.

How to Find the Right Candidates When Hiring for Your Startup | Entrepreneur

Hiring staff is crucial for business growth, especially with today's abundance of talent.
Calculating the true costs of hiring goes beyond salaries to include training and other expenses.

Skin in the game - how former Apprentice star became one of the biggest players in the Irish beauty industry

Kieran Walsh showcases entrepreneurial success, evolving from a small business background to leading a large beauty distribution center.

How I Learned to Scale Without Adding More Hours | Entrepreneur

Scaling a business requires founders to shift from a hands-on approach to trusting team members with responsibility.
moreentrepreneurship

How to Make a Balance Sheet: A Step-by-Step Guide for Beginners

A balance sheet is essential for capturing a business's financial health, aiding in better decision-making and strategic planning.
#social-media-strategy

Win LinkedIn In 2025: A System For Consistent Growth

Systemizing LinkedIn activity boosts engagement and attracts new customers with less effort. Prioritize planning and consistent posting.

5 Ways Your LinkedIn Comments Can Grow Your Business In 2025

LinkedIn comments, when strategically implemented, can substantially enhance business growth and visibility for founders in 2025.

Entrepreneurs Use Social Media All Wrong. Instead of Creating Content, Treat Your Profile Like A Sales Page | Entrepreneur

Focusing on engagement metrics like likes can detract from real sales opportunities; profiles should serve as direct sales tools.

Win LinkedIn In 2025: A System For Consistent Growth

Systemizing LinkedIn activity boosts engagement and attracts new customers with less effort. Prioritize planning and consistent posting.

5 Ways Your LinkedIn Comments Can Grow Your Business In 2025

LinkedIn comments, when strategically implemented, can substantially enhance business growth and visibility for founders in 2025.

Entrepreneurs Use Social Media All Wrong. Instead of Creating Content, Treat Your Profile Like A Sales Page | Entrepreneur

Focusing on engagement metrics like likes can detract from real sales opportunities; profiles should serve as direct sales tools.
moresocial-media-strategy
#e-commerce

10 businesses that have seen incredible success thanks to TikTok

TikTok has transformed shopping habits, enabling businesses to reach and engage audiences effectively.

Amazon is no longer a retail site for customers but a service platform for its sellers

Amazon's growth transformed it into a global e-commerce leader, impacting multiple sectors and generating substantial revenue.

2025 metrics that matter: How to future-proof your marketing | MarTech

E-commerce success in 2025 requires updated metrics beyond traditional KPIs.
Join a webinar to learn actionable insights to boost performance by 50%.
Understanding evolving consumer trends is crucial for engaging customers effectively.

BigCommerce - Articles and Biography | Entrepreneur

BigCommerce enables merchants to grow their businesses by providing a leading Open SaaS commerce platform.

Eindhoven's Sendcloud acquires Lox to improve shipping and delivery management

Sendcloud's acquisition of Lox aims to enhance shipping solutions for e-commerce by improving delivery issue management and reducing associated costs.

10 businesses that have seen incredible success thanks to TikTok

TikTok has transformed shopping habits, enabling businesses to reach and engage audiences effectively.

Amazon is no longer a retail site for customers but a service platform for its sellers

Amazon's growth transformed it into a global e-commerce leader, impacting multiple sectors and generating substantial revenue.

2025 metrics that matter: How to future-proof your marketing | MarTech

E-commerce success in 2025 requires updated metrics beyond traditional KPIs.
Join a webinar to learn actionable insights to boost performance by 50%.
Understanding evolving consumer trends is crucial for engaging customers effectively.

BigCommerce - Articles and Biography | Entrepreneur

BigCommerce enables merchants to grow their businesses by providing a leading Open SaaS commerce platform.

Eindhoven's Sendcloud acquires Lox to improve shipping and delivery management

Sendcloud's acquisition of Lox aims to enhance shipping solutions for e-commerce by improving delivery issue management and reducing associated costs.
moree-commerce
from The Drum
4 days ago

NTM's Lina Hedenstrom offers 2 reasons for media optimism in 2025

NTM has successfully adapted to digital transformation with significant growth in both digital advertising and subscriptions.

MP hosts event aiming to generate investment in London's food and drink sector

The event connected over 40 food and drink businesses with venture capital insights crucial for their growth.

Maximize Your Marketing ROI: Cost-Effective Strategies From Inc. 5000 Founders

Cost-effective marketing strategies are crucial for businesses to maximize ROI without overspending.
#mortgage-industry

Teresa Carlile hired as president of Ridgeland Mortgage

Teresa Carlile appointed president of Ridgeland Mortgage, aiming to enhance customer experience and lead team operations during early growth.

Lower names former Redfin exec Adam Wiener as its new president

Adam Wiener joins Lower as president to drive growth and innovation in the mortgage industry with a focus on marketing and technology integration.

Teresa Carlile hired as president of Ridgeland Mortgage

Teresa Carlile appointed president of Ridgeland Mortgage, aiming to enhance customer experience and lead team operations during early growth.

Lower names former Redfin exec Adam Wiener as its new president

Adam Wiener joins Lower as president to drive growth and innovation in the mortgage industry with a focus on marketing and technology integration.
moremortgage-industry

Why data clean rooms are essential for high-margin commerce media

Commerce media networks are becoming vital for businesses seeking to leverage data for new revenue streams while ensuring privacy and security.

Explore vs Execute

Success at Product/Market Fit demands a culture shift that founders often resist due to their inherent arrogance.

Kohl's store closures 2025: Full list of doomed locations across 15 states

Kohl's will close 27 underperforming stores and an E-commerce Fulfillment Center in a strategic move to enhance operational efficiency for long-term growth.
#innovation

Why This Franchise Exec Decided to Buy Uni K Wax | Entrepreneur

Heather Elrod believes in the potential of Uni K Wax for growth and innovation in the beauty franchise market.

Top Digital Marketing Agencies in San Diego 2024 | ClickUp

San Diego is a hub for diverse and innovative marketing agencies that help brands grow through tailored strategies.

UK SMEs urged to enter Government Export Awards as new categories are added

The DBT's Made in the UK, Sold to the World Awards celebrates export success for SMEs with new categories and rewards.

Why This Franchise Exec Decided to Buy Uni K Wax | Entrepreneur

Heather Elrod believes in the potential of Uni K Wax for growth and innovation in the beauty franchise market.

Top Digital Marketing Agencies in San Diego 2024 | ClickUp

San Diego is a hub for diverse and innovative marketing agencies that help brands grow through tailored strategies.

UK SMEs urged to enter Government Export Awards as new categories are added

The DBT's Made in the UK, Sold to the World Awards celebrates export success for SMEs with new categories and rewards.
moreinnovation
#leadership

Uber Hires Kristi Argyilan to Lead Ads Business

Kristi Argyilan appointed as Uber's global head of advertising, aiming to capitalize on rapid growth in the advertising sector.

Forget resolutions and try this 5-step New Year's guide for leaders

Focus on setting intentions that align with core values instead of rigid resolutions.
Utilize milestones to motivate teams and break down ambitious goals into achievable steps.
Establish a clear purpose to create meaningful intentions for your company.

The rise of Dana White, from UFC to Trump's inner circle and Meta's board

Dana White transformed the UFC into a multibillion-dollar company after acquiring it in 2001 and now joins Meta's board of directors.

Uber Hires Kristi Argyilan to Lead Ads Business

Kristi Argyilan appointed as Uber's global head of advertising, aiming to capitalize on rapid growth in the advertising sector.

Forget resolutions and try this 5-step New Year's guide for leaders

Focus on setting intentions that align with core values instead of rigid resolutions.
Utilize milestones to motivate teams and break down ambitious goals into achievable steps.
Establish a clear purpose to create meaningful intentions for your company.

The rise of Dana White, from UFC to Trump's inner circle and Meta's board

Dana White transformed the UFC into a multibillion-dollar company after acquiring it in 2001 and now joins Meta's board of directors.
moreleadership
#coaching

Access an $11 Billion Industry with This Scalable Group Coaching Franchise | Entrepreneur

The Growth Coach offers a scalable coaching franchise with low investment and high growth potential in a booming industry.

What Top Earning Coaches Post On LinkedIn That Others Miss

Top earning coaches on LinkedIn post content that directly addresses their ideal clients, focusing on tangible results and personal stories of transformation.

Access an $11 Billion Industry with This Scalable Group Coaching Franchise | Entrepreneur

The Growth Coach offers a scalable coaching franchise with low investment and high growth potential in a booming industry.

What Top Earning Coaches Post On LinkedIn That Others Miss

Top earning coaches on LinkedIn post content that directly addresses their ideal clients, focusing on tangible results and personal stories of transformation.
morecoaching
#marketing-strategy

Brand Refresh: How (and Why) To Update Your Brand (2025) - Shopify

A brand refresh aligns a company's identity with its current offerings and evolving market needs.

8 Ways to Build a Winning Social Media Advertising Strategy

Understanding your audience and leveraging data are key to successful social media marketing in the crucial first 90 days of the year.

Why Reputation Management is Your Brand's Competitive Edge | HackerNoon

Brand reputation is a strategic resource essential for attracting and retaining customers.

Brand Refresh: How (and Why) To Update Your Brand (2025) - Shopify

A brand refresh aligns a company's identity with its current offerings and evolving market needs.

8 Ways to Build a Winning Social Media Advertising Strategy

Understanding your audience and leveraging data are key to successful social media marketing in the crucial first 90 days of the year.

Why Reputation Management is Your Brand's Competitive Edge | HackerNoon

Brand reputation is a strategic resource essential for attracting and retaining customers.
moremarketing-strategy

Importance of SMM in Digital Marketing

Digital Eyes focuses on tailored strategies for enhancing online presence and achieving measurable results for businesses.
#digital-marketing

10 Ecommerce Courses to Help Grow Your Business (2024) - Shopify

Online ecommerce courses provide essential knowledge and skills for launching and growing an online business efficiently.

Council Post: Building A Social Presence From Scratch? 19 Useful Tips For Businesses

Building a social media presence requires focus on long-term relationship building, authenticity, solving problems, and leveraging networks.

How To Make Money With SEO: Tips for Ecommerce Brands (2024) - Shopify

Attracting customers through effective SEO strategies is essential for ecommerce success, leading to increased visibility, website traffic, and sales.

I make $30k a month with my business and am getting overwhelmed with how much I have to work - how can I find purpose?

Earning $30,000/month is sufficient for this Redditor, but working on the business instead of in the business can result in higher earnings.

Council Post: Eight Tips For Choosing The Right SEO Agency

Choosing the right SEO agency is crucial for improving website visibility and traffic, directly impacting your business success.

10 Ecommerce Courses to Help Grow Your Business (2024) - Shopify

Online ecommerce courses provide essential knowledge and skills for launching and growing an online business efficiently.

Council Post: Building A Social Presence From Scratch? 19 Useful Tips For Businesses

Building a social media presence requires focus on long-term relationship building, authenticity, solving problems, and leveraging networks.

How To Make Money With SEO: Tips for Ecommerce Brands (2024) - Shopify

Attracting customers through effective SEO strategies is essential for ecommerce success, leading to increased visibility, website traffic, and sales.

I make $30k a month with my business and am getting overwhelmed with how much I have to work - how can I find purpose?

Earning $30,000/month is sufficient for this Redditor, but working on the business instead of in the business can result in higher earnings.

Council Post: Eight Tips For Choosing The Right SEO Agency

Choosing the right SEO agency is crucial for improving website visibility and traffic, directly impacting your business success.
moredigital-marketing

3 Steps Every Bold Leader Needs to Know Before Their Next Acquisition | Entrepreneur

Successful business acquisitions require thorough due diligence to ensure seamless integration and mitigate potential risks.

64% of MSPs reported revenue increases last year - in 2025 they want to supercharge profitability

Profitability is the main focus for MSPs in 2025, with a strong optimism for future growth.
MSPs are adapting to tech-savvy businesses, improving revenue through strategic pricing and operational efficiency.
#ipo

11 Reddit execs describe their wild ride in 2024

Reddit's IPO in 2024 marked a significant milestone, achieving a $6.4 billion valuation and a 230% increase in shares since its launch.

Datavant is on the M&A hunt as the $7B health data company bulks up before a potential IPO

Datavant plans to pursue one or two acquisitions in early 2025, signaling strong growth intentions.

11 Reddit execs describe their wild ride in 2024

Reddit's IPO in 2024 marked a significant milestone, achieving a $6.4 billion valuation and a 230% increase in shares since its launch.

Datavant is on the M&A hunt as the $7B health data company bulks up before a potential IPO

Datavant plans to pursue one or two acquisitions in early 2025, signaling strong growth intentions.
moreipo

Sale of one of the UK's oldest and largest independently owned Debt Collection Agencies - London Business News | Londonlovesbusiness.com

The sale of CCS Group Holdings to Everyday People Financial Corp. marks a significant milestone in its business journey.
#artificial-intelligence

$30 AI Skills That Could Save You Hours Every Week | Entrepreneur

Generative AI is essential for modern business, with 90% of leaders investing in it.
AI learning opportunities, like the ChatGPT and Automation E-Degree, are transformative for business operations.

JPAR's Tiffani Marroquin explores using AI, ChatGPT for success

Artificial intelligence is revolutionizing operational efficiency in the real estate industry, enhancing agent performance through personalized solutions.

LPT's Michael Valdes on expansion plans and agent choice models

LPT Realty's Agent Choice model provides flexibility and no upfront costs until agents close their first sale.

$30 AI Skills That Could Save You Hours Every Week | Entrepreneur

Generative AI is essential for modern business, with 90% of leaders investing in it.
AI learning opportunities, like the ChatGPT and Automation E-Degree, are transformative for business operations.

JPAR's Tiffani Marroquin explores using AI, ChatGPT for success

Artificial intelligence is revolutionizing operational efficiency in the real estate industry, enhancing agent performance through personalized solutions.

LPT's Michael Valdes on expansion plans and agent choice models

LPT Realty's Agent Choice model provides flexibility and no upfront costs until agents close their first sale.
moreartificial-intelligence

Eli Lilly (LLY) Stock Price Prediction and Forecast 2025-2030

Eli Lilly has demonstrated extraordinary stock growth and potential for future success through strategic moves and product endorsements.
Looking ahead, the projected revenues and strategic industry positioning are vital for estimating Eli Lilly's stock trajectory.
from InsideHook
2 weeks ago

Tesla Saw Signficant Gains in Energy Storage in Late 2024

Tesla experienced a decline in vehicular deliveries in 2024, but its energy storage business saw record growth, highlighting diversification in its operations.
#ecommerce

How to start selling on Squarespace: A step-by-step guide

Ecommerce is a rapidly growing industry with significant opportunities for businesses.
Squarespace offers an easy-to-use platform for building online stores.
Setting up an effective product listing is key to ecommerce success.

How Island Creek Oysters Sells Premium Seafood At Scale (2024) - Shopify

Island Creek Oysters transformed from a local oyster farm into a nationally recognized seafood brand by embracing ecommerce and customer engagement.

9 reasons why Shopify is such an effective online store

Shopify simplifies the creation and management of online stores, making eCommerce accessible and effective for businesses of all sizes.

9 reasons why Shopify is such an effective online store

Shopify simplifies online business setup, making it easier to establish and grow an eCommerce store.

How to start selling on Squarespace: A step-by-step guide

Ecommerce is a rapidly growing industry with significant opportunities for businesses.
Squarespace offers an easy-to-use platform for building online stores.
Setting up an effective product listing is key to ecommerce success.

How Island Creek Oysters Sells Premium Seafood At Scale (2024) - Shopify

Island Creek Oysters transformed from a local oyster farm into a nationally recognized seafood brand by embracing ecommerce and customer engagement.

9 reasons why Shopify is such an effective online store

Shopify simplifies the creation and management of online stores, making eCommerce accessible and effective for businesses of all sizes.

9 reasons why Shopify is such an effective online store

Shopify simplifies online business setup, making it easier to establish and grow an eCommerce store.
moreecommerce

F5: Amanda Gunawan Talks Running, Artist Chidy Wayne + More

Amanda Gunawan's journey as an architect highlights the importance of inspiration, travel, and organic growth in creative practices.

Jersey Mike's Opens 3,000th Store, Continues Steady Growth | Entrepreneur

Jersey Mike's Subs celebrates the opening of its 3,000th location, reflecting significant growth and a robust franchise model.

Mastering the Art of Complaints, for Customers and Businesses

Businesses should view complaints as growth opportunities.
Effective complaints should prioritize clarity and solutions.
Personalized responses to complaints build customer trust.

Free Forecast Excel Templates to Improve Decision Making

Excel is an essential tool for sales forecasting due to its flexibility and ease of use.
#social-media-marketing

Small businesses brace themselves for potentially disruptive TikTok ban

A TikTok ban threatens small businesses reliant on the platform for customer engagement and marketing.

How small businesses that run on TikTok are preparing for life without the platform

A TikTok ban could severely impact small businesses that rely on the platform for growth and customer engagement.

Top 30 LinkedIn Hashtags To Grow Your Business (2025) - Shopify

Strategic use of hashtags on LinkedIn enhances visibility and engagement for businesses.

Small businesses brace themselves for potentially disruptive TikTok ban

A TikTok ban threatens small businesses reliant on the platform for customer engagement and marketing.

How small businesses that run on TikTok are preparing for life without the platform

A TikTok ban could severely impact small businesses that rely on the platform for growth and customer engagement.

Top 30 LinkedIn Hashtags To Grow Your Business (2025) - Shopify

Strategic use of hashtags on LinkedIn enhances visibility and engagement for businesses.
moresocial-media-marketing

What you need to know about Turo, the app used to rent vehicles involved in the New Orleans and Las Vegas incidents

Turo enables car owners to rent their vehicles, increasing convenience for users and generating income for owners.
#marketing

How Omnicom's purchase of IPG changes the notion of an agency holding company

Omnicom's acquisition of IPG aims to create the world's largest agency-holding company, focusing on synergies, technology integration, and client-driven solutions.

9 CMOs That Will Make Waves in 2025

CMOs will focus on innovation and adaptation in 2025 amidst industry challenges and competition.

How Omnicom's purchase of IPG changes the notion of an agency holding company

Omnicom's acquisition of IPG aims to create the world's largest agency-holding company, focusing on synergies, technology integration, and client-driven solutions.

9 CMOs That Will Make Waves in 2025

CMOs will focus on innovation and adaptation in 2025 amidst industry challenges and competition.
moremarketing
#competition

Salesforce Inc. (CRM) Price Prediction and Forecast 2025-2030

Salesforce Inc. dominates the CRM market by integrating SaaS solutions and acquisitions, driving remarkable growth in revenue and market value.

I'm an SEO Expert - Here Are 6 Content Tips to Stand Out in Any Saturated Market | Entrepreneur

SEO-driven content marketing can help businesses thrive in a saturated market.
Understanding saturated vs. niche markets is crucial for effective strategy development.
Businesses must innovate to capture market share in saturated environments.

Salesforce Inc. (CRM) Price Prediction and Forecast 2025-2030

Salesforce Inc. dominates the CRM market by integrating SaaS solutions and acquisitions, driving remarkable growth in revenue and market value.

I'm an SEO Expert - Here Are 6 Content Tips to Stand Out in Any Saturated Market | Entrepreneur

SEO-driven content marketing can help businesses thrive in a saturated market.
Understanding saturated vs. niche markets is crucial for effective strategy development.
Businesses must innovate to capture market share in saturated environments.
morecompetition

Coca-Cola (KO) Price Prediction and Forecast

Coca-Cola is the world's leading soft drink, with a diverse portfolio including over 300 brands and consistent growth in the beverage sector.

Five methods to safeguard your business - London Business News | Londonlovesbusiness.com

Startups must prioritize security to protect against potential threats, utilizing safes, backups, and digital protection services.

UK businesses expect revenue surge and ramped-up hiring in 2025

British companies expect growth in 2025, with many anticipating higher turnover and increased hiring despite challenges like rising national insurance costs.

The 25 Best Books for Real Estate Agents in 2025

Incorporating self-development is essential for business growth, especially for real estate agents.

Looking to Sell Your Company? Here's a Potentially Lucrative Exit Plan Every Business Needs to Consider. | Entrepreneur

Selling to a private equity firm can provide capital and growth opportunities, but it may also involve loss of control and higher risks.

The 4-Step Framework Can Help You Go from 0 to 1 Million ARR Within a Year | HackerNoon

Building products requires a clear focus beyond just the product to include team culture and processes.
Achieving $1 million ARR is a pivotal milestone for startups and product managers.

Frequent Miler's 2024 State of the Business Report

Frequent Miler values content quality and continuous improvement over strict revenue growth.

Exclusive Interview with Tracey Biscontini, Founder of Northeast Editing

Northeast Editing, founded by Tracey Biscontini in 1992, has grown into a leading editorial service through a commitment to quality and innovation.
from Miami Herald
1 month ago

Latina entrepreneurship is on the rise in Miami and across the U.S., report finds

Latinos in Miami are significantly contributing to local business growth, representing nearly half the population and starting businesses at double their demographic rate.

eLI Proudly Presents: The eLearning Unscripted Podcast With Leslie Kelley From Absorb

Strategic learning is vital for driving business impact and long-term success in modern organizations.
#finance

McDonald's Irish franchise operator is hit by 479,908 alleged cash misappropriation

The alleged misappropriation of funds significantly impacted profits at Elaine Sterio's Glenellen Restaurants, despite increased revenues.

Paul Mescal caps off bumper year with 1m company loan

Paul Mescal secured a €1.05m loan facility for his company shortly after the successful release of Gladiator II.

McDonald's Irish franchise operator is hit by 479,908 alleged cash misappropriation

The alleged misappropriation of funds significantly impacted profits at Elaine Sterio's Glenellen Restaurants, despite increased revenues.

Paul Mescal caps off bumper year with 1m company loan

Paul Mescal secured a €1.05m loan facility for his company shortly after the successful release of Gladiator II.
morefinance

Why Your Finance Team Should Help Make Big AI Decisions

Successful AI implementation relies on diverse expertise, not just advanced models or large data sets.
Finance's involvement is crucial in deriving value from AI investments.
There's a disparity between AI adoption enthusiasm and the ability to realize tangible results.

The CMOs Who Became CEOs in 2024

CMOs are increasingly being promoted to CEO roles as their responsibilities evolve to drive company growth.

What Is a Digital Strategy? How To Implement a Digital Strategy (2024) - Shopify

A digital strategy is essential for leveraging technology to enhance business growth and customer experience.

Kim Kardashian's SKIMS Micro Thongkini & Bra Were Covered In Fur

Kim Kardashian's SKIMS brand is rapidly evolving, reaching a $4 billion valuation and expanding into innovative designs and materials.
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