The North American branch of a global oleochemical company required a website overhaul due to insufficient traffic and leads for business growth. The existing site, managed by an inattentive agency, was outdated in design and failed to reflect the company's expanded capabilities. Challenges included poor visual design, unclear audience targeting, ineffective site structure, minimal lead generation, and lack of performance data. The organization needed a cohesive strategy to modernize its digital presence and effectively capture leads to support its growth objectives.
The outdated oleochemical company website no longer generated sufficient traffic or leads to support business growth, necessitating a comprehensive overhaul.
The site suffered from a dated design, ineffective audience targeting, and lacked clear site structure, greatly hindering lead generation capabilities.
With only one lead per month attributed to the site, the absence of lead forms and reliance on basic contact methods prevented effective lead capture.
The previous agency managing the website failed to provide useful data analytics, leaving the company blind to its content's performance and visitor insights.
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