"One fundamental truth of life - and business - is that there will always be things you just don't enjoy doing. Amy Errett, the founder and CEO of Madison Reed, has learned that firsthand. She launched the beauty company in 2013, which has since grown to 97 locations nationwide, according to its website. It has raised almost $430 million as of October 2025, according to PitchBook."
"Things you love doing fall into a category that Errett refers to as her "zone of genius," while things you are skilled at are in her "zone of competency." "I'm super good with numbers, so I'm confident there, but it's not my zone of genius, because it's not the thing I love," she said. "You cannot only do your zone of genius. You have to do everything," she said."
Amy Errett launched Madison Reed in 2013; the company has grown to 97 locations nationwide and raised almost $430 million as of October 2025, per PitchBook. Errett separates work into a "zone of genius" for things she loves and a "zone of competency" for things she is skilled at. She is confident with numbers but does not consider them her zone of genius. Early-stage entrepreneurship required handling many disliked tasks. With greater control, she now focuses on high-impact work, mentoring founders, and key relationships, and delegates planning and scheduling tasks she dislikes.
Read at Business Insider
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