"He's been with the company ever since, having worked in nearly every role aside from shoe design during his 27-plus years with the company. "It's really a strange thing, the CEO title," Sheridan said. "Because I think of myself as one of the teammates on Brooks - because I grew up here." The CEO said the company is on track to hit $1.6 billion in global sales by the end of this year, after surpassing a billion dollars in global revenue in 2024."
"Sheridan said the moments where Brooks strayed its focus away from the customer are the times that the brand made mistakes. "We've made not just flesh wound errors, but significant errors," Sheridan said. The CEO said when the pandemic hit, Brooks had a call with his boss, Berkshire Hathaway's Greg Abel, who reminded him where the company needs to keep its attention. "He said, 'We're going to play the long"
Dan Sheridan grew up in a household of teachers and initially worked as a high-school physical education, history, and English teacher. He transitioned to Brooks Running in his 20s after picking up running in college and joining as a field sales and marketing representative now called a "guru." He has held nearly every role except shoe design during more than 27 years with the company. He identifies as a teammate rather than a distant executive. Brooks is on track for $1.6 billion in global sales after surpassing $1 billion in 2024. Major mistakes occurred when the company lost focus on the customer.
Read at Business Insider
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