#customer-focus

#customer-focus

Culture does not scale linearly with revenue or headcount -it requires intentionality the faster you grow. When I joined DPR Construction in the early 1990s, we were a small startup with a shared vision. Today, we have over 13,000 employees worldwide. Along the way, we've learned that sustaining culture through growth isn't automatic-it takes clarity, intention, and continual reinforcement. With growth, we faced a familiar challenge many companies do:

"I put in the work at college to get the results. I was not a natural exam taker, I did better with continuous assessment."

Without placing a great deal of focus on your customers, you risk offering what you think people want rather than what they actually need.