Dani Reiss became the CEO of Canada Goose at age 27 after taking over from his grandfather in 2001. Initially reluctant and aiming for a writing career, he unexpectedly transformed the company into a billion-dollar brand. Despite facing skepticism about his leadership, he eventually recognized his capabilities as a leader in his mid-30s. Canada Goose evolved significantly, expanding its market reach beyond Canada into warmer climates where its high-end parkas became fashionable among celebrities and Gen Z, marking its success in the global apparel industry.
Once I decided to stick around, the people in the company that had started to become more successful self-selected out, and a lot of people that were there in the early days left.
It wasn't for another good 10 years, until my mid 30's or so, when I realized that I was a good leader.
The truth is I really, really did not plan to stick around. I was just doing this as a temporary thing for a year before I was going to go traveling.
No longer are its $1,200-plus parkas just for Canadians braving the blistering cold—Canada Goose merch is now being stocked even in sweltering spots like Miami and Australia.
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