'Shark Tank' showcases numerous food and beverage entrepreneurs, often creating a significant impact known as the 'Shark Tank effect'. Various brands gain visibility and traction in retail outlets post-show. Joseph and Anh Trousdale leveraged a family recipe for phở during the pandemic, which led to a thriving business. Their story illustrates determination as they sold their house to fund their venture. The sharks were impressed by their efforts, leading to competitive offers from investors, resulting in a partnership that promised rapid growth in distribution.
The collateral publicity and 'Shark Tank effect' usually mean that they end up making a big splash nonetheless, with several alums available at major retailers.
Joseph and Anh Trousdale turned their passion for phở into a national brand after a pandemic disrupted their outings, revived a family recipe, and crafted a business plan.
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