Lisa Harrington began her e-commerce journey in the early 2010s by selling items on eBay. She successfully transitioned to Amazon, launching her first product as dog harnesses. Her patented interior cat doors became a top seller, generating seven figures annually. A turning point in her business was hiring a pay-per-click (PPC) coach to enhance her advertising strategy. Although initially uninterested in ads, she recognized their importance. With the coach's help, Harrington's profit doubled in a short timeframe, highlighting the value of investing in expertise for long-term business success.
Harrington emphasizes the importance of hiring a PPC coach, stating, 'I hire a coach for everything I don't know how to do. It is the fastest way to level up.'
She transitioned from selling clothes on eBay to launching Amazon products, stating, 'I just didn't have much interest in it' regarding running ads.
Collection
[
|
...
]