Marketing consumes nearly 10% of business budgets, yet many founders complicate their strategies. Overwhelmed by choices, they often chase trends and create inconsistent messaging. This leads to confusion and wasted resources. Common issues include 'shiny object' syndrome, where business owners frequently shift strategies without effective data tracking. Simpler marketing strategies, which are clear and consistent, can yield better results than complex approaches that distract from core objectives. By refining their focus, founders can build effective marketing that aligns with their goals and audience.
Most founders don't need more marketing tactics. There is a ton of content out there about how to handle your marketing - so much that it's overwhelming.
Overcomplicated marketing strategies generally come from a good place - founders want to grow. But in trying to do everything, they end up doing nothing well.
The most common thing I see in small business owners is a sense of 'shiny object' syndrome. When a business owner sees a new tactic pop up on Instagram or their peer swears by a niche funnel, too often, they just start rebuilding their whole strategy around it.
Simple marketing strategies often outperform complex ones. The best marketing strategies are clear, consistent and rooted in your active goals and objectives.
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